Sarah Goldthorpe.
MAC Cosmetics
x
Alice in Wonderland.
Brief 2.
Build upon the already existing Mac brand and design a range of 16 pieces of packaging for MAC cosmetics limited edition collection in association with Tim Burton's Alice in Wonderland.
1/3
Sarah Goldthorpe.
MAC Cosmetics
x
Alice in Wonderland.
Brief 2.
The branding aims to encorporate key themes from both MAC cosmetics and the Alice in Wonderland brand. Combining both MAC Cosmetics black packaging, With the bright colours of Alice and Wonder land whilst stay ing true to the films mysterious and curious nature via a black on black colour scheme.
3/3
Sarah Goldthorpe.
MAC Cosmetics
x
Alice in Wonderland.
Brief 2.
The size/ shape of all packaging pieces has been kept consistent for easy identifaction for customers whom have not seen the film, as the aesthetic has changed drastically. The design combines both illustration and photography, to give a realistic as possible visual of the film, as the uniqueness of this needs to be celebrated.
2/3