Design one new conversational print taking into account our brand values and print style. Examples of conversational prints within our range would include Cowboy, Garden Birds, Guards of London – these are prints with a recognisable picture within them. Classic Cath Kidston floral, spots or stripes would not be described as a conversational print. The print should be designed to be used across three of our product categories; Women’s Fashion, Women’s Accessories and Home. We are looking for an original theme and a fresh new take on our unique visual style. Your print can take any visual direction you wish, as long as you believe it to be in tune with our brand.
Cath Kidston has been seen to design very city based patterns within its conversational line, Therefore I think that a pattern that appreciates the suburbial side will be something new and refreshing to grace the shelves at Cath Kidston, whilst adding a new dimension to the brand.
BOARD 1 / RESEARCH - CONCEPT
The pattern is made up of a group of symbols inspired by real life photography, which are then drawn, painted and digitalised on Adobe illustrator. This design process allows the pattern to have the same painterly style seen frequently across all past and current Cath Kidston prints.
BOARD / DESIGN PROCESS
BACKGROUND VARIATIONS
CORE COLOURS
OPACITIES
Please create three different colourways. You should use a maximum of 12 colours. Three Background colours (One for each of the three patterns), eleven core colours which feature in every version of the pattern, and four opacities of some of the core colours used for Dimension and depth.
BOARD / COLOUR SCHEME
The Main motifs of the pattern nod towards iconic scenes seen at the British seaside, with some hinting at the tongue in cheek attitude that Cath Kidston presribed. Seen in the pattern are classic beach deckchairs, donkeys, beach huts, a sandcastle and a collection of Sea and rock puddles.
BOARD 4 / MAIN ELEMENTS
The Main motifs of the pattern nod towards iconic scenes seen at the British seaside, with some hinting at the tongue in cheek attitude that Cath Kidston presribed. Seen in the pattern are classic beach deckchairs, donkeys, beach huts, a sandcastle and a collection of Sea and rock puddles.
BOARD 5 / 3 COLOURWAYS
The Main motifs of the pattern nod towards iconic scenes seen at the British seaside, with some hinting at the tongue in cheek attitude that Cath Kidston presribed. Seen in the pattern are classic beach deckchairs, donkeys, beach huts, a sandcastle and a collection of Sea and rock puddles.
BOARD 5 / IMPACT