In response to the brief I have created a research publication that will focus on the Legend of Yankee candle. Through the project in the design and writing their is an emphasis on tradition as this is a factor so prominent throughout the identity and branding of YANKEE CANDLE.
BOARD 1 / CONCEPT
The success of YANKEE CANDLE.
History of YANKEE CANDLE.
Most popular products.
Most popular products.
Fun facts about YANKEE CANDLE.
The effects of scented candles.
YANKEE CANDLE for everyone.
How YANKEE CANDLES are made.
The publication is separated into 8 main sections which will form the 8 double page spreads. Within these 8 sections almost every part of the YANKEE CANDLE brand as it is know is covered. Sections include, how the company has grown, what makes it so popular now, the effects of scented candles, the craft of creating YANKEE CANDLES and what is availible for everyone at YANKEE CANDLE.
BOARD 2 / FOCUS
The main inspiration for the design came from already existing material cirulated by YANKEE CANDLE. YANKEE CANDLE currently output special edition sets which come in book like boxes as seen above. This drew my attention as the focus of this brief is to create a publication with packaging. The packaging seen above would not only be revelvant to the brief, but also the current brand, inkeeping the same design ideas.
BOARD 3 / DESIGN INSPIRATION.
A number of different approchaes have been taken to produce the book. In reference to visual communication both photography and traditional illustrations have been used. Photography is a dominant feature through out YANKEE CANDLE Branding, However there are subjects in the book, such as the first ever Yankee candle that images have not been able to be sourced for, and so these have been replaced by illustrations. The book takes on a perfect bind like approach as this is a very tidy and clean bind, but also links a visual to old traditinal books, with a perfect bind in signatures. The last alternative production method is the crafting of a wax melt, referencing wax, as in the seal and as in the candles, and also imbuing a further sense of tradition, and premium quality, a heavy element in the YANKEE CANDLE brand.
BOARD 4 / METHODS OF PRODUCTION.
Final images of research pulication inside its packaging and display of how it should be removed from this.
BOARD 5 / FINAL PIECE