Mustachio Productions Brand Manual

MUSTACHIO PRODUCTIONS BRAND IDENTITY MANUAL

MUSTACHIO PRODUCTIONS BRAND IDENTITY MANUAL

MUSTACHIO PRODUCTIONS BRAND IDENTITY MANUAL Copyright 2011 by Sara Erasmo All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Sara Erasmo and Mustachio Productions.

MUSTACHIO PRODUCTIONS BRAND IDENTITY MANUAL

TABLE OF CONTENTS

ABOUT US 3 OUR VISUAL IDENTITY 9 OUR BRAND APPLICATIONS 29 OUR TOUCH POINTS 57 OUR MESSAGE 75

ABOUT US

3

Ola Mustachios!

Mustachio Productions is a group of undergrads studying in the Ateneo de Manila University. We love to make videos, cover events, and spew creative juices on a regular basis.

We have big dreams and like making them a reality.

4

Mission

We are the free outlets of every mind--we turn little ideas into visual electricity.

Vision

We aim to be a group of individuals who work together for a greater cause. We aim to make a difference in--if not be a part of--the production industry in creating a high quality of output without sacrificing the heart and soul of its creators.Â

5

Positioning

This brand is run by students. Thus, it is also easily accessible to fellow students who wish to create a video of quality for an affordable price.

6

Big Idea

Our work is play.

7

OUR VISUAL IDENTITY

9

Logo

Our logo is both a mustache and a monogram of the letter M. On one hand, It represents how fun and silly we are. On the other hand, its clean and geometric shapes shows our seriousness and straightforwardness in what we do.

10

Lock-ups

Choose the more appropriate lock-up to effectively use our logo in any form of media.

01 Vertical Lock-up This logo is for material in portrait orientation such as posters.

02 Horizontal Lock-up This logo is for material in landscape orientation such as websites.

MUSTACHIO PRODUCTIONS

11

Size

Our logo’s width should at least be equal to 10% of the longest side of the material it is placed on.

01 Vertical

x

.05x

12

02 Horizontal

x

MUSTACHIO PRODUCTIONS

.05x

13

Minimum Free Space

Our logo should have minimum free space equal to 25% of the logo’s width.

01 Vertical

14

.25x

.25x

x

02 Horizontal

.25x

.25x

x

MUSTACHIO PRODUCTIONS

15

Color Specifications

Our logo comes in different color variations to suit different needs.

01 One Color The black logo is for light backgrounds while the off-white logo is for dark backgrounds.

CMYK 0/0/0/100 RGB 0/0/0

16

CMYK 2/4/4/0 RGB 246/241/238

17

Color Specifications

Our logo comes in different color variations to suit different needs.

02 Full Color Our logo is flexible enough to accomodate different colors. It is up to you to choose them. Take a look at these examples.

CMYK 12/9/9/0 RGB 222/222/222 CMYK 13/100/85/4 RGB 204/0/51

18

CMYK 25/0/99/0 RGB 203/219/42 CMYK 79/68/64/74 RGB 35/31/32

19

Placements

Our logo may be placed anywhere for as long as it follows the minimum size and space requirements. Here are some examples.

01 Top and Bottom

20

02 Center

21

Incorrect Usage

These are the don’ts of using our logo.

01 Do not rotate our logo

02 Do not make it so small that it can no longer be read.

03 Do not strech it.

22

04 Do not cut or crop it.

04 Do not use clashing colors or colors that lack contrast with each other.

23

Print Typeface

Gotham Rounded is our typeface for the logo and all print material.

01 Light

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()

02 Book

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()

03 Medium

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()

04 Bold

Aa 24

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()

Web Typeface

Helvetica is our typeface for our website and other online material.

01 Regular

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()

02 Bold

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()

Incorrect Usage

These are the don’ts of using our typefaces.

01 Do not stretch our fonts 02 Do not use Helvetica for print material.

03 Do not use vertical or diagonal text orientations.

04 Do not use any other fonts.

05 Do not use our typefaces without legally purchasing them.

25

Primary Colors

These are the dominant colors for our logo and other materials.

01 Black CMYK 0/0/0/100 RGB 0/0/0

02 Off-white CMYK 2/4/4/0 RGB 246/241/238

26

Secondary Colors

These are the auxiliary colors that may be used in our materials.

01 Blue CMYK 88/49/7/0 RGB 1/117/178

02 Teal CMYK 62/0/25/0 RGB 78/196/200

Incorrect Usage

These are the don’ts of using our color palette.

01 Do not use black on dark backgrounds.

02 Do not use off-white on light backgrounds.

03 Do not use black text on blue or teal backgrounds.

04 Do not use clashing colors with blue or teal.

27

OUR BRAND APPLICATIONS

29

Letterheads 01 Print 8.5 x 11 inches

30

31

02 Email 115 x 1024 pixels

32

33

Business Cards

3.5 x 5 inches, CS2 250 GSM, matte lamination

34

35

Envelopes 01 Letter 4.25 x 9.5 inches

36

37

02 Document 10 x 13 inches

“Ola Mustachio!”

38

“Ola Mustachio!”

“Ola Mustachio!”

39

Folders 10 x 13 inches

40

Notepads 4.5 x 6.5 inches

41

CD Labels 4.7 x 4.7 inches

42

Forms

8.5 x 11 inches

01 Purchase Order Form

43

03 Job Application Form

02 Invoice

44

Brochure

FRONT

01 Construction and Grid 4 x 16 inches, four-fold accordion 12 pt document and baseline grids

BACK

0.5 in

0.333 in

0.5 in

45

02 Sample

CONTACT US

mustachioprod@gmail.com youtube.com/mustachioprod twitter.com/mustachioprod

Ola Mustachios!

Mustachio Productions is a group of undergrads studying in the Ateneo de Manila University. We love to make videos, cover events, and spew creative juices on a regular basis. We have big dreams and like making them a reality.

We also make shorts and music videos just for kicks. Work for us is definitely play! We like going on roadtrips, talking about boys over mugs of hot cocoa, and braiding each other’s hair.

OUR WORK

WHO WE ARE

We aim to be a group of individuals who work together for a greater cause. We aim to make a difference in--if not be a part of--the production industry in creating a high quality of output without sacrificing the heart and soul of its creators.Â

WHAT WE DO

Abby Alcanzare Eloy Bello Bee Carabeo Josh De Ocampo Carlo Fernandez Francis Garcia Ech Nocom Bea Sigua Josh Soriano Patis Soriano EJ Tabuena Georgia Uy

Abby Alcanzare Eloy Bello Bee Carabeo Josh De Ocampo Carlo Fernandez Francis Garcia Ech Nocom Bea Sigua Josh Soriano Patis Soriano EJ Tabuena Georgia Uy

46

Flyer

5.5 x 8.5 inches

47

Posters 11 x 17 inches

48

49

50

51

52

53

Presentation Templates 01 Grid 12 px document and baseline grids

60 px 72 px

68 px

72 px

54

02 Cover and Samples

Title Presentation Title Presentation Subtitle

Title • • • • • • • •

Bullet Bullet Bullet Bullet Bullet Bullet Bullet Bullet

1 2 3 4 5 6 7 8

• • • • • • • •

Bullet Bullet Bullet Bullet Bullet Bullet Bullet Bullet

1 2 3 4 5 6 7 8

Title

Photo

Photo

55

OUR TOUCH POINTS

57

Big Scale 01 Website

Loading...

58

Home

Who We Are

What We Do

Our Work

Contact Us

Our Demo Reel Ola Mustachios!

Mustachio Productions is a group of undergrads studying in the Ateneo de Manila University. We love to make videos, cover events, and spew creative juices on a regular basis. We have big dreams and like making them a reality.

The latest from our Blog • Thunderbirdie • Trip to Tagaytay • IUF Awards

Follow us on Twitter!

59

03 CD Packaging

60

61

02 Studio Sign

62

Small Scale 01 Production Shirt

63

02 Director’s Chair

64

03 Camera Strap

65

04 Camera Bag Insert

66

05 Picture Frame

67

Merchandise 01 Pen

68

02 Pencil

69

03 Pin

70

04 Post-it

71

05 Sticker

72

73

OUR MESSAGE

75

Remember, Mustachio Productions is all about fun and creativity. With these guidelines in mind, we hope you have your own fun with our brand.

76

Adios Mustachios!

77

80