MUSTACHIO PRODUCTIONS BRAND IDENTITY MANUAL
MUSTACHIO PRODUCTIONS BRAND IDENTITY MANUAL
MUSTACHIO PRODUCTIONS BRAND IDENTITY MANUAL Copyright 2011 by Sara Erasmo All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Sara Erasmo and Mustachio Productions.
MUSTACHIO PRODUCTIONS BRAND IDENTITY MANUAL
TABLE OF CONTENTS
ABOUT US 3 OUR VISUAL IDENTITY 9 OUR BRAND APPLICATIONS 29 OUR TOUCH POINTS 57 OUR MESSAGE 75
ABOUT US
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Ola Mustachios! Mustachio Productions is a group of undergrads studying in the Ateneo de Manila University. We love to make videos, cover events, and spew creative juices on a regular basis. We have big dreams and like making them a reality.
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Mission
We are the free outlets of every mind--we turn little ideas into visual electricity.
Vision
We aim to be a group of individuals who work together for a greater cause. We aim to make a difference in--if not be a part of--the production industry in creating a high quality of output without sacrificing the heart and soul of its creators.Â
5
Positioning
This brand is run by students. Thus, it is also easily accessible to fellow students who wish to create a video of quality for an affordable price.
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Big Idea
Our work is play.
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OUR VISUAL IDENTITY
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Logo
Our logo is both a mustache and a monogram of the letter M. On one hand, It represents how fun and silly we are. On the other hand, its clean and geometric shapes shows our seriousness and straightforwardness in what we do.
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Lock-ups
Choose the more appropriate lock-up to effectively use our logo in any form of media. 01 Vertical Lock-up This logo is for material in portrait orientation such as posters.
02 Horizontal Lock-up This logo is for material in landscape orientation such as websites.
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Size
Our logo’s width should at least be equal to 10% of the longest side of the material it is placed on. 01 Vertical
x
.05x
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02 Horizontal
x
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.05x
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Minimum Free Space
Our logo should have minimum free space equal to 25% of the logo’s width. 01 Vertical
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.25x
.25x
x
02 Horizontal
.25x
.25x
x
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Color Specifications
Our logo comes in different color variations to suit different needs.
01 One Color The black logo is for light backgrounds while the off-white logo is for dark backgrounds.
CMYK 0/0/0/100 RGB 0/0/0
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CMYK 2/4/4/0 RGB 246/241/238
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Color Specifications
Our logo comes in different color variations to suit different needs.
02 Full Color Our logo is flexible enough to accomodate different colors. It is up to you to choose them. Take a look at these examples.
CMYK 12/9/9/0 RGB 222/222/222 CMYK 13/100/85/4 RGB 204/0/51
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CMYK 25/0/99/0 RGB 203/219/42 CMYK 79/68/64/74 RGB 35/31/32
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Placements
Our logo may be placed anywhere for as long as it follows the minimum size and space requirements. Here are some examples. 01 Top and Bottom
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02 Center
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Incorrect Usage
These are the don’ts of using our logo.
01 Do not rotate our logo
02 Do not make it so small that it can no longer be read.
03 Do not strech it.
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04 Do not cut or crop it.
04 Do not use clashing colors or colors that lack contrast with each other.
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Print Typeface
Gotham Rounded is our typeface for the logo and all print material.
01 Light
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()
02 Book
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()
03 Medium
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()
04 Bold
Aa 24
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()
Web Typeface
Helvetica is our typeface for our website and other online material.
01 Regular
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()
02 Bold
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()
Incorrect Usage
These are the don’ts of using our typefaces. 01 Do not stretch our fonts 02 Do not use Helvetica for print material. 03 Do not use vertical or diagonal text orientations. 04 Do not use any other fonts. 05 Do not use our typefaces without legally purchasing them.
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Primary Colors
These are the dominant colors for our logo and other materials.
01 Black CMYK 0/0/0/100 RGB 0/0/0
02 Off-white CMYK 2/4/4/0 RGB 246/241/238
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Secondary Colors
These are the auxiliary colors that may be used in our materials.
01 Blue CMYK 88/49/7/0 RGB 1/117/178
02 Teal CMYK 62/0/25/0 RGB 78/196/200
Incorrect Usage
These are the don’ts of using our color palette. 01 Do not use black on dark backgrounds. 02 Do not use off-white on light backgrounds. 03 Do not use black text on blue or teal backgrounds. 04 Do not use clashing colors with blue or teal.
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OUR BRAND APPLICATIONS
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Letterheads 01 Print 8.5 x 11 inches
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02 Email 115 x 1024 pixels
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Business Cards
3.5 x 5 inches, CS2 250 GSM, matte lamination
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Envelopes 01 Letter 4.25 x 9.5 inches
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02 Document 10 x 13 inches
“Ola Mustachio!”
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“Ola Mustachio!”
“Ola Mustachio!”
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Folders 10 x 13 inches
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Notepads 4.5 x 6.5 inches
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CD Labels 4.7 x 4.7 inches
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Forms
8.5 x 11 inches
01 Purchase Order Form
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03 Job Application Form
02 Invoice
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Brochure
FRONT
01 Construction and Grid 4 x 16 inches, four-fold accordion 12 pt document and baseline grids
BACK
0.5 in
0.333 in
0.5 in
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02 Sample
CONTACT US
mustachioprod@gmail.com youtube.com/mustachioprod twitter.com/mustachioprod
Ola Mustachios! Mustachio Productions is a group of undergrads studying in the Ateneo de Manila University. We love to make videos, cover events, and spew creative juices on a regular basis. We have big dreams and like making them a reality. We also make shorts and music videos just for kicks. Work for us is definitely play! We like going on roadtrips, talking about boys over mugs of hot cocoa, and braiding each other’s hair.
OUR WORK
WHO WE ARE
We aim to be a group of individuals who work together for a greater cause. We aim to make a difference in--if not be a part of--the production industry in creating a high quality of output without sacrificing the heart and soul of its creators.Â
WHAT WE DO
Abby Alcanzare Eloy Bello Bee Carabeo Josh De Ocampo Carlo Fernandez Francis Garcia Ech Nocom Bea Sigua Josh Soriano Patis Soriano EJ Tabuena Georgia Uy
Abby Alcanzare Eloy Bello Bee Carabeo Josh De Ocampo Carlo Fernandez Francis Garcia Ech Nocom Bea Sigua Josh Soriano Patis Soriano EJ Tabuena Georgia Uy
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Flyer
5.5 x 8.5 inches
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Posters 11 x 17 inches
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Presentation Templates 01 Grid 12 px document and baseline grids
60 px 72 px
68 px
72 px
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02 Cover and Samples
Title Presentation Title Presentation Subtitle
Title • • • • • • • •
Bullet Bullet Bullet Bullet Bullet Bullet Bullet Bullet
1 2 3 4 5 6 7 8
• • • • • • • •
Bullet Bullet Bullet Bullet Bullet Bullet Bullet Bullet
1 2 3 4 5 6 7 8
Title
Photo
Photo
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OUR TOUCH POINTS
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Big Scale 01 Website
Loading...
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Home
Who We Are
What We Do
Our Work
Contact Us
Our Demo Reel Ola Mustachios! Mustachio Productions is a group of undergrads studying in the Ateneo de Manila University. We love to make videos, cover events, and spew creative juices on a regular basis. We have big dreams and like making them a reality.
The latest from our Blog • Thunderbirdie • Trip to Tagaytay • IUF Awards
Follow us on Twitter!
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03 CD Packaging
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02 Studio Sign
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Small Scale 01 Production Shirt
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02 Director’s Chair
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03 Camera Strap
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04 Camera Bag Insert
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05 Picture Frame
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Merchandise 01 Pen
68
02 Pencil
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03 Pin
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04 Post-it
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05 Sticker
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OUR MESSAGE
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Remember, Mustachio Productions is all about fun and creativity. With these guidelines in mind, we hope you have your own fun with our brand.
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Adios Mustachios!
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