ACUMEN + IDEO / HCD COURSE
HEALTIER FOOD OPTIONS CATHELYN MATTISON
DAVID VILCHEZ
SARA ROBLES
How to help mid-level income, Latin American young professionals
to eat healthier.
WHAT WE KNOW
•
Food is representative for latin american people, a part of their identity.
•
Changing habits goes beyond than education and takes a significant amount of time.
•
Different people have different definitions of “healthy”. (Knowledge)
•
People have a desire to buy fresh, local produce but their busy lifestyles can make access difficult. (Access)
DISCOVER PHASE
• We found that there are plenty of healthy markets and producers in areas around Lima. • People have a desire to get to know better who cultivates and produces their foods.
ORGANIC MARKETS OPEN ONLY ON WEEKENDS
WE FOUND THAT people have different definitions of what eating “healthy� means, ranging from moderately healthy to veganism.
THEMES After working through our research findings, we came out with some big ideas.
RELEVANCE KNOWLEDGE AVAILABILITY
INSIGHTS
KNOWLEDGE • There are several definitions of “healthy” • There are several myths about “eating healthy (cost, taste) • People usually don’t read or understand food labels
INSIGHTS RELEVANCE • People usually don’t want to radically change their lifestyle • People like to be rewarded for changing their behaviors • People often need some trigger (like a disease, ) to change their eating habits
INSIGHTS AVAILABILITY • Young professionals often doesn’t have many options for an healthy lunch on working days. • There is good availability of fresh produce in urban areas of Latin America. • Many young professionals often don’t realize that they have fresh markets near their locations
IDEATION PHASE
WANTS TO EAT HEALTHIER
WORKS
INVEST IN HIMSELF
AND LOCAL DOESN’T HAVE A NUTRITION PLAN
NO TIME
BUYS FOOD NEAR HOME
JOSE
NOT REALLY INTO COOKING
How might we stablish a reward system for changing eating habits?
How might we create new ways to inform people about fresh markets and healthy restaurants?
How might we involve the community in creating and disseminating information about eating healthy?
HOW MIGHT WE APPROACH HEALTHY CHOICES TO USERS?
THE BIG IDEA
AN APP/WEBSITE THAT ALLOWS PEOPLE TO BUY HEALTHY SUPPLIES FOR BETTER (HEALTHIER) COOKING. Reduce intermediaries of the supply chain. Connect farmers/markets to people Seasonable products
PROTOTYPING
OTHER KEY POINTS Knowledge: What’s my Foodsonality! Access: Meet the Producer
2 SIZES
WIREFRAMES
FIND LOCAL MARKETS AND PRODUCERS NEAR HOME
TESTING & FEEDBACK
Consumers loved the product, but they wanted “a litte bit extra”…
so we add an element of surprise in each delivery
UNA YAPA
DISCOVER NEW LOCAL AND NATURAL PRODUCTS
CATHELYN MATTISON
DAVID VILCHEZ
SARA ROBLES