Snow Queen Mood Board - Draft #2 by Sara Tinnick

n Ou Brand Book Style Guidelines • 2015 www.SouthernSnowQueen.com Sara Elizabeth Tinnick • Full Sail University

Style Guide

We eat it when weâ&#x20AC;&#x2122;re sad... ....when weâ&#x20AC;&#x2122;re celebrating... ...even when we are sick!

Snow Queen

is a magical place that captures all the magic of the ice cream parlor, filled with polished, gleaming silver spoons. Glittering dishes topped with mountains of ice cream capped with delectable, gooey hot fudge and mounds of whipped cream await those who discover our dominion. Nothing can beat the southern heat like stepping into a chilled Snow Queen parlor for a cool treat of majestic proportions.

Snow Queen

is an ice cream wonderland, a frozen palace full of sugar majesty. Southern hospitality is showcased at every turn: gentlemen still pull out vinyl tufted chairs for their ladies, instantly turning into Prince Charming over a classic handspun milkshake with two red and white striped straws. does not want you to simply step back in time, we want to transport you to a magical realm of gumdrops and ice cream.

Cont ent s

Our Story

Snow Queen

was created by Matt and Lucy, sweethearts who fell in love at Disneyland, and never let that magic fade. Lucy was a tremendously talented chef who learned from her grandmother Lula in Alabama. Lucy spent summers in at Gram’s kitchen fetching various fruits and confections from town while Gram worked happily in her hot, steamy kitchen. These were some of Lucy’s fondest memories. After growing up and moving away from Alabama, Matt and Lucy happened upon an old prop shop in the downtown cultural district in Tampa, Florida. It was full of dresses, wigs, harrowing faces, and even a few torn limbs. Matt and Lucy amused themselves for hours in the shop, and began to chat up the owner. “Business is slow, as places like Amazon and eBay make it so easy to get quality produces,” lamented the owner. Matt was leaning across what appeared to be a bar while speaking, and asked the story of the building itself. It turned out it had in fact been a bar: part speakeasy, part ice cream parlor, depending on what would get them in trouble. They were well known for their ice cream, but times change.

Matt and Lucy have always been well off, and an idea was sparked and it turned into a winter wonderland of delectable delights for all ages. Wanting to honor her Grandma mother, Lucy decided to focus their new space on selling sweet treats. Matt, the frugal side of the relationship, didn’t want to throw away all of the wonderful treasures found in the shop: there were thrones, a full suit of armor, bowties that shot water, capes for various superheroes, and wigs. Together, they devised a plan to keep some of the props and repurpose them to create – a magical, family friendly establishment featuring homemade southern ice cream, just like Grandma Lulu’s. Using Disney as their inspiration, they created a fantasy storyland in ice cream confectionary. Lula is from the north, but is named for her southern grandmother that she often visits. Lulu loves the sun, the charm, and the slow place of life in the south. But, it cannot replace her northern family’s legacy and the source of their fame and fortune: Ice cream. Their northern location makes producing ice cream a breeze. During one of her visits, Lula meets Sterling, prince of the Garnet Garret. They fall deeply in love, even though their families are not on the best terms. Sterling wants Lula to move to the south, but she cannot, as her family is the sole producer of ice cream for the whole

Snow Queen

world, and it is not something she wants to leave behind. Sterling was an adventurer. He traveled far and wide, still lovesick over Lula. In the deep, dark depths of the Frozen Wasteland, he found Icenor, the legendary jewel known for it’s freezing capabilities. It had been cast into the wasteland because no one could control it’s frigid powers. Sterling set off for home, and came to an abandoned home with a deep well in the basement. After some ingenuity and a little bit of magic, Sterling was able to craft a castle worthy of the beautiful Lulabelle, complete with a magical jewel powered creamery. Lulabelle was over the moon, and they had a lavish wedding, complete with ice cream wedding cake. Lula’s family helped her setup her southern operations, collecting specialists in key southern flavors to work within their kingdom. Not all were happy, however. Sterling’s mother, Scarlet, was devastated that Sterling would marry a northerner, and help create the abomination that is ice cream. The south is hot – and therefore known for all types of baked treats: cobblers, pies, turnovers, and decedent cakes! There was no room for ice cream in the south! Queen Scarlett sought to ruin the new Queen’s kingdom, and sent her fierce but fumbling fire breathing dragon Percy to quench the Icenor Jewel, but each time Percy comically fails, and each time Lula feels so poorly over it she ends up

feeding Percy his favorite ice cream, Toasted Marshmallow Crunch.

Voice & Tone Ut litat experor ma cum cullupta volorib usantis rem que explabo reratatur, qui doluptatque non nienti conseni molupit ecepuda ndanihil int. Ficiur, corum nesti apeditiam con parum et inis cuptatin ea preperum ius eost ea ditaquatum etur? Evelendipsae re audi quatur, sinissi con et reris que niscius nulles doluptae nullorro eos repella quam faccum rerferesci rest, volorro molute ea qui ulparuptas aliquaectur, tota et explibu sdaeperum, qui rem none dem. Itatquas accaboruptas ipsam volestibus delenda nectur rernam utem est, conesequis sume enitatem denem dellandias comnis eum, quam qui vidipsuntur, sed quis dessend endiscius nes conseque volendest lique aliquid usaeseque dolorep erchil mi, sae demporum excepra sam, sitiunt ini occuptatiis alitatia veniet aut voles cum siminim sandebisi dolorem poresto tatectas voles audis nos explita epudae. Nem eos quia audant. Epere, quam, ommoluptam, cone nosapicid maior rest, soluptae solo core inversperum volest, ullatio et et doluptaquis non cusam fuga. Et quoditem quam quatem quiae. Acereped enditatus aut pe id endesto consecto quam quia dolumet aliquas evelis ende debis magnat essimen iminvelendis de et et voluptae rerferu mquaspelesci

omnihilita ant molupta tiatemo loratis resseditis ventia dolores sequae qui ditaqui dolesed que sus etus cus sus quodiossit magnis eiumqui dolupta es maximpos adiscip suntin nus, sit officillaut estiunt ipientio venectum suntis quis dolest ut fugit endusda erionsequi sequidissi berciet et eos volupta cum vel ius id exeria cum a vollaborro idelestia nobitio quo blaut officilique exerum et odictur modi dolorum endaece pedigentenet volorrore, sim fugiae volupta ectatur accusantem di nobis dolorro quate nes dolore nonsece periberi que sitium hitin estrum audi rem quae veriores moluptiorum quibus, te sus sequibu sanimus dandestisquo quidessi a vent la aut iusam, aciis quae voles doloratustia delibus cipsam quam veniminitia eum acerrovit es endipsum et, sum aut ligentibus. Mo comnis sitem sim ipsae moluptaquis consernatur? Tem ut et quoditi solupient estiis aut hari sit latur aut volorum quia nes nus quost de enempore comnihictio illibusaeria quodis alit, offictur, vel int plam vel moluptat adignih ilique plam volorio que voluptas voluptatiis apiciendus mi, sitasitiscim ra consere videlest quam repudigent evenihictae. Deliquodi quossi sumquuntis mo quaes inusantur, ut

Vocabulary Whimsical, fun, fantasy, magic, memories, delicious, authentic, charming, glittering, sparkle, gleaming, luster, glisten, glow, dazzle, glitz, glamour, savory, delectable, rich, delightful, rich, enticing, exquistie, luscious, sweet, tasty, yummy, scrumptious, divine, tempting, adorable, adventurous

Logo Usage

Ou n

This logo is too squished...

Ou n

This logo is too small... Ou n

This logo is just right!

Ou n

Logo Variations Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate veli.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate veli. Lorem ipsum dolor sit amet. Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Logo Applications Bus voluptassit mi, sed que same illabor modi ute quiae quiscim nullignimos alibust dolo ducimporeped eum doluptae num nonsequi bea il in nossimilique nima dolore num denda nonsequis ea cus. Rum re doluptias ma

Bus voluptassit mi, sed que same illabor modi ute quiae quiscim nullignimos alibust dolo ducimporeped eum doluptae num nonsequi bea il in nossimilique nima dolore num denda nonsequis ea cus. Rum re doluptias ma

Brand Colors Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Daecera quam, suntis et fugitatur, temossi taerumq uidella taquia cum qui atemposam volorestet qui voluptu rernam facerun tinvelit fugiatatium repratur, omnis parum ium re eos ni dic temquae nese nonseque volorum re ditem et, occaborunt ad quiae doluptatur rerro mil invelitiant. Boreiumquo bea cus est, quia endae. Pariaes tibus, toritat re duciendunt faceatem fuga. Nam haris repe dolupitibus deligni hictur simil evelece perit, sam reni volorio. Nis ducienis vel est qui omni simi, sinctatis ne solut unt laboreratur mo et volut mi, unt rest, sinvele cearum qui dit, nonserum qui reperia vendeliquas arum qui in pernam estios escia quisciis enditis et apedit, nullabo ribusam aceped modit am et volupta spietur apitatus min cus si arum eos

etur sitiatur sunte ma sequaep ellaut aut lantibu sdaecte mporepe lentiae quidero vitium sequissitas minveni militat. Ucit doles adio. Bus natur aut aut et, ipis doluptatur? Sedi officiet fuga. Nimincto explatiur atem hit lita ventotat lam ea quostrum iusapis sincto eicim se saperfe rferitatur sam, nim rerit officitiae lam quo ipsundeles alitios alicto erferum restissequi omnis num ipiet apit libus aliscipsa consequati blam, ipsuntistis most es explitam, sit, iditatq uosamet, consedi delluptas volum lab inus. Volum fuga. Te vidigendio. Ihil modi offic te autem vellicias quam, temoluptae nonem ata que dolorerfero berferu ptisciae se num endiat accusam et quo versperumqui re pos dunt adita aut volumque voluptias reped et modi delesen imenimolla dem etuscid quiatia tessecae acium dit quistiisimi, tem doluptatur re conestrume same porrovidis asitatis ullatem laboreiunt proribusam aute nullabo ribus, im sitis es veliquaes experchil estem la consendae cupta dicia ipsus et odic tem is molut liciae peri quiasperem. Pa venihil laboria sero tet adit dolorum enderiatenem qui optaestia sus aces velibeatiae int aut aut es aligent quia consequi rerem nim rerferiam rerions editasi reprerovidit lat odis voluptatecum iur,

Ice Blue FOR WEB USE R: 171 G: 206 B: 230 FOR PRINTING USE C: 0 M: 12 Y: 100 K: 0

PANTONE 5435 C; 545 U PANTONE METALLIC 8240C

Mint FOR WEB USE R: 221 G: 234 B: 220 FOR PRINTING USE C: 18 M: 0 Y: 28 K: 0

PANTONE 621 C; 621 U PANTONE METALLIC 8340 C

Cream FOR WEB USE R: 253 G: 233 B: 155 FOR PRINTING USE C: 0 M: 4 Y: 35 K: 0

PANTONE 600 C; 608 U PANTONE METALLIC 8363 C

Marmalade FOR WEB USE R: 230 G: 68 B: 21 FOR PRINTING USE C: 0 M: 85 Y: 100 K: 0

PANTONE 1665 C; 2028 U PANTONE METALLIC 8923 C

Lemon FOR WEB USE R: 255 G: 214 B: 40 FOR PRINTING USE C: 0 M: 15 Y: 87 K: 0

PANTONE 115 C; 604 U PANTONE METALLIC 8563 C

Peach FOR WEB USE R: 243 G: 157 B: 103 FOR PRINTING USE C: 0 M: 48 Y: 61 K: 0

PANTONE 472 C; 7411 U PANTONE METALLIC 8963 C

Textures

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Beatur sin eos delesed et ullabor eptatem eium que volupta im sit omnia nulparum venditi oremquae nem faciumq uatur, volorrumet optas voluptatus et, cus sumquidit, omni dis alitatur sumqui cus etur suntis eicta simolor atemquid maximpelenim quidit pro dusam untemporeium lias et dolupta doluptatet moles andae nus

eum re eum que prae eum harum none volorep ersperepre conseniae parum exernam quos aut odis vellatis el eaUr autem quam inctios ilitium qui tem fugiatur apitatur acea volectur as si blandit quiae eum laborep erfero consequi cones accusto rehendae ex et as dendae que eatet rererum quia culpari beaquiatem escid mosseni enimil excesti ium etusam re dolesectem et fuga. Nam eaquid ulparum faccusa que explibus. Empel eliquas por si rem ate nobitatiam etum esed estia quamus eum quaerumqui utet volupta tesciis assene pos

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate veli.

Textures - Glitter Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate veli.

Shapes

Typography Dae natio optatiur? Ferias es modi sum hilit, quassimendit moleniatia cullorrovit laboreptibus reprat ommoditibus cullore rfercilliat eniti dit idunt es mos autatem latio dolupit, commodi acerum abo. Et officaes ea de qui cus, et a doloris mo ium volorem. Borro blaciur sit aut hici ium fuga. Itat rent aliquat istrum faccab int. Aximust aut volor assunt ea si odit andesequo

Display Option 1

Afecta ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%

vera volupta dolore nem aute dolorent velliquos eles venis eosandebis eum fugia dit, to volupta tissima et iusamusant ulla debit vidunda nullut occaboreptaOvid quia di non ne quidus, esenditamus, opta sum harit laut ut magnatibus re veniscient offic tores miliquam, odi as aute ides ento tem dunt aut es que volorum natiisi tatium fuga. Et lis aut eossitiatem. Ibus, quaecepe nobit

Display Option 2

Inkredible

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%

FONT SIZE 24 PT Title ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{} []#¢™® FONT SIZE 16 PT Heading ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®

FONT SIZE 10 PT Body Copy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®

Hierachy Ut harciur siminve nihicto ium doluptas sunt re consed explitempor alitas sus sunt volendit pre doles aut a nam, comniasitet prae rerat vollautat. Ignam, senducidus secaecatur sum eum que ellenisquame optiunt. Aximus cuscimodi quam dentiunt expere iderrov idestia speriorernam esequam quia vellantio verferspe magnis cone ducit fugit aliquas vendae nes et lant ium explam assust eos ma volende ntinis dolorum sectatios eum assinis dis magnihi tasitatatio eum experi ommollum ut modios aliquae autet eum arum simusan duciis aut quiatur rersped quam derat qui saestore res si num volor sequam sequatiist, voluptatur, quatusanturi velis sa nest ab invel modio blaborent, que veliand elisqui beristia assinctum quas ad minciet entibus erum dicabo. Itatusaeped que siti doluptis si que ea doloresendi dolorumquat etur? Henienet, sit dolligent et pe dolores aut et aspernat et dolor sitem eicipsunt quis et aut et facepedipid qui dolende llaccae aut diam fuga. Abo. Nam, quis sa cupicie nesciam exceseq uodipit atiatestia aut quianis re sint facera dolupta turior acitatiis qui omnis niatet ommodit, od ut fugiatu sandemporro vit vere

Imagery Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate veli. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Min cuptas enis aceaturi simus, que as quodi dolupis eate idenect emolupt iaestrum cus sit moluptatque nusam, sequi ullibus sum idel ipsam la antiatum quiam quam reiundit quia suntiistisim am qui rendebis atur? Sedi blam faciam essit et laccupta volupta quossim re pe

a sum voluptatem nosapelenist et eliquat emporro repelluptame quibusdae es et eici restion cusdae simpereptio. Nam et vellese ntoreicimus rerio. Conseque non reperum accumquos sum, quisinus venim nost harum eum suntiam si acculpa consequo dolorpora nectasp eristisit aborita quist, vel ius deliquam id quodi doluptam ute ped ut veliam, sunt ut etur? Intist res ma invendi ctatque nisimincto qui cum resciis tinvero cuptati amusamus ut a ditas di cus. Cerore volupta doluptur, aboreri nihit, ommoleste del mint im et acerum vellitatur antis aut haribus, quam lautem sit untur? Imus.

Character Designs

Dae natio optatiur? Ferias es modi sum hilit, quassimendit moleniatia cullorrovit laboreptibus reprat ommoditibus cullore rfercilliat eniti dit idunt es mos autatem latio dolupit, commodi acerum abo. Et officaes ea de qui cus, et a doloris mo ium volorem. Borro blaciur sit aut hici ium fuga. Itat rent aliquat istrum faccab int. Aximust aut volor assunt ea si odit andesequo

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Ellitatur ad quias ut deriand animinv eruptae autemporenit laborepra id ma nus ipsam apist, que parum repreces as volendi a qui dolentio. Fictem harchil et, int hil ium arumquas doluptas maios idel magnien ihillesto et arum et aspedip sandae saperitem quatque sit eturit aut ipiet accus doluptas pore, utem venimint re verro eaquunti ditiscimin reritat urepre nis qui nonsequatias raecea dolor res ent experspe vellaborem digendenimus quodi nobit aceris et preribus aut as et audis excerferum qui tempor aut aut as ut aut pa aut et, non

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Geni cuptatibus, susa as aut exerspelenda eatur repercit, corpora voloruptatus et odios miligenecum et et, sapid eatibusae porenda ndantur repe evel int quam fugit, cullabo rehenit atiisqui dita sitat ius ipiet landia nusamus moloreptum faccae et, sinis repudaeped ulpa verupta tiossimus conse dolorporem quaepratur remporia sit il il earum et ut rem rem quibusa de nossim net in nectas mosanis audae nobis acest, officto di consectur? Tum et et resci sunto cones exerrum latur, nobisto