Vegas House - Brand Vision

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Bill FOLEY Bill FOley spent his elementary school years living in Ottawa, Canada. There he developed a love for hockey, often playing in street pick-up games with other neighborhood kids. This passion for hockey is one of the driving motivations behind is vision for Las Vegas NHL Hockey. Bill and his wife, Carol, pride themselves on being active members of their surrounding communities. In addition to other charities, currently the Foley-led Hockey Vision Las Vegas has

Owner

agreed to pay $1 per ticket sold in its first year to Opportunity Village, a Las Vegas not-for-profit that helps people with intellectual disabilities. In addition to all this, Bill is fully committed to bringing an NHL team to Las Vegas. “From the kids of youth hockey to all citizens of the community, this NHL team is going to give Las Vegas a new identity as a town passionate for the excitement, energy and competitiveness of professional hockey,� he said.


The Maloof family has a long and successful history both in business and sports ownership. They have resided and maintained offices in Las Vegas for nearly 30 years and enjoy deep Southern Nevada ties. Sports have always been a way of life for the Maloof family, as each of the five Maloof siblings participated in high school and collegiate athletics. Their love of sports drove them in to professional sports ownership, most notably with the NBA’s Houston Rockets and Sacramento Kings. Some accomplishments in the Maloof’s 17 years of NBA ownership include: • Leading the Kings and Rockets to 10 Playoff appearances. • Being the only ownership group in NBA history to take two different franchises to the Conference Finals (Rockets in 1981 and Kings in 2002)

Joe Maloof

Co-Owner

• The victory of the 2005 WNBA Championship of the Maloof-owned Sacramento Monarchs • The selling out 354 consecutive King’s games from 1999 to 2007, one of the longest streaks in NBA history. • The ranking of The Kings as first in the NBA in overall fan experience in 2001 and 2003 in a league-wide survey conducted by J.D. Powers and Associates.

Gavin Maloof

Co-Owner


y a w e h t looks

e n i g a ou’d im

y

. t h g i at n

Chuck Palahniuk


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OUR VALUES 1. Entertainment:

Provide quality entertainment for our community locally, nationally, and worldwide.

2. Community: To foster community outreach and a sense of togetherness through youth hockey, mentoring, charity work, veterans support, and sled hockey.

3. Athletic Development: Continued development of players to support the NHL as well as promotion of athletic and character development with the competitive, hard-working nature of hockey and competition.

4. Teamwork:

Working together to further the sport of hockey across multiple demographics.

5. Financial Growth: Deliver financial benefits to the league, stakeholders, players, and the supporting community.


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Thoughts The city of Las Vegas is ready for a professional

sports team.

Numerous studies, polls, and blueprints have been drawn up and debated upon. The Wranglers were a very successful franchises while they had ice to call home. In order to return to Vegas, hockey needs to dedicate some time to the people who make up the Las Vegas community. Las Vegans have cited local governments are failing to foster a sense of community, providing an opportunity to create.

Kids all over America play sports, which means a large portion of families focus on youth sports. Ninety percent of parents with children on a team attend at least one of their kid’s games a week. And with youth players mostly at the age when they’ll still talk to parents, you can guess what the subject of conversation often is: 68 percent say they talk at least every other day about games and practices.

The hockey team can create outreach programs for youth. In the 2014-2015 season, USA hockey reported that over one million players registered. Along with players, there are also fiftyfive thousand coaches, and twenty-three thousand officials. Arizona and California have shown the fastest growth in youth hockey. According a an article by ESPN’s Bruce Kelley and Carl Carchia, sports not only benefit the individual:

Many NHL franchise’s are employing mission statements that focus not only on their own success, but also the success of the communities they live in. Creating an organization that will recognize the importance of members of community, from pee-wee aged skaters to their parents, from people rooting at home with their furry friends, to all the local businesses and schools, Vegas hockey will add more light to an already bright city.


I think we need to do as much as we can to give back to these young kids growing up.

Mario Lemieux


I went to a fight the other night, and a

hockey game broke out.

Rodney Dangerfield


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The Plan In his article 4 of 10 residents looking to leave Las Vegas, Joe Schoenmann states that “residents and former Las Vegans cited the fact that local governments [fail] to foster a sense of community at the same pace developers threw up chock-a-block stucco homes.”

This creates a huge opportunity for a team with a community-forward mission to engage and foster that sense of civic pride and togetherness citizens find lacking.

Garnering support from the local citizens, donations can be given to help fun the rest of the building costs. Each member who donates can be placed on a tile in a mosaic that will be a permanent part of the Las Vegas Hockey team’s history and physical location. A video wall/monitor in an immersive but nonobtrusive manner showed a momentary clip of the donor in a hat trick scoring montage, complete with their name being shouted.

It would make the donor be more willing to go to the games, especially if the plays they “starred” in changed. This would have to be a green-screen video/Photoshop deal. Perhaps the video could be uploadable to Facebook/Twitter/Vine. Since 80% of locals are behind on their mortgages and financial hardship is a reality, tickets, especially season tickets may not be high on their priority list monetarily. Combined with the franchise’s track record of leaving or not securing a venue, locals may not feel they are a priority. A special pricing system for locals only may help improve the perception that the team is only temporary or that it caters to tourists only. Special promotions for locals or those who travel just for the team’s games will also help with Las Vegans feel valued.

The franchise must also focus on the positive impact they can have on the community. Jobs will be created, which will help boost the local economy.


Join your favorite House players as they trade in their sweaters for tuxedos in the name of charity. This wonderful event take the boys off the ice and they serve those most loyal to them: their fans. All proceeds of this event benefit life saving cancer research. Tickets go on sale November 1, 2016. Please call the box office and ask about the multiple ticket levels available.


Hockey is a unique sport in the sense that you need each and every guy helping each other and pulling in the same direction to be successful.

Wayne Gretzky


Population of Las Vegas:

603,488

7.2% Under the age of 18: 25.9% Over the age of 65: 12% Adults aged 19-54: 55.1%

91,000

Under the age of 5:

2014 Las Vegas experienced Employment Growth of :

5th

NHL Fans in Las Vegas

11,000

Season Ticket Holders at

245,000 Jobs

in job growth Nationwide

20,000

seats available for events

53.6% are Homeowners $163,500 Median Value 2.74 Persons per Household


The Midnight Roundup is back!

We all know how hard you work and how difficult the schedules make watching our normal evening games.

This midnight game is just for you Vegas!

Stay up late, come in your PJs and watch as the House always wins!

November 6, 2016 - Midnight


JUST GOT

UPGRADED

BOX

OFFICE SEATING CAPACITIES Boxing/UFC 20,000+ Hockey 17,500 Basketball 18,800 Concerts 12,000 to 19,600

Box Office Hours are as follows: Monday – Saturday: 12:00pm – 6:00pm

Open Sunday on days of events *Box Office hours on event days will vary.

Tickets are available online at

www.axs.com charge-by-phone at

888-9-AXS-TIX (888-929-7849)


Enjoy one on the

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Signature

Cocktails

Grey Goose Le Citron • Aperol Orange Agave • Prickly Pear • Lemon Juice Signature Beverage exclusive for DOM users.

Craft

Beer Carved on-site, every cocktail throughout the arena has its own customized ice cube

diamonds, and spheres perfectly modified to complement your favorite drink.

Sports and entertainment venues have

never experienced an ice program like this.


What's better than?

Pizza ON THE HOUSE! Enter the name of your school or local business at www.theVegasHouse.com and you may be selected for a pizza delivery stop by your favorite House players. Hang out with the team, enjoy great food, and post some great pics that your friends will be jealous of!


Enjoy one on the

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Absolut Vodka • Gin Benedictine DOM • Orange Curacao

Craft

Beer Enjoy one on the

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Patron Tequila • Grenadine • Orange Juice


YOUR ALL AC C ESS

VIP House EXPERIENCE

Merchandise Fully functional digital watch with OLED touchscreen display Gametime reminders with schedule customized alerts. SecureScan allows connectivity with credit cards to eliminate carrying cash, credit cards, or wallet. Paring with Bluetooth, answer call and texts by touch. Caller ID and Text ID. GPS-Enabled location services help you find your seats, concessions, or help. Customizable application display and easy of use allows for personalization.


Kids

Hats mens Womens

HOUSE

WARES



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