Saratoga TODAY 2022 Media Kit by Saratoga TODAY

Photo by Susan Blackburn Photography

Photo by Michael Nelson

L O C A L

I N D E P E N D E N T

F R E E

2022 MEDIA KIT Photo by Super Source Media

Photo by Theresa St. John

Photo by Heather Bohm Tallman

saratogaTODAYnewspaper.com • 518.581.2480 • 2254 Route 50 South • Saratoga Springs, NY 12866

The Fine Print

why partner with

ARTWORK REQUIREMENTS In order to help us produce the best quality representation of your brand, it is recommended that you submit press-ready vector art from the original design files. If you do not have access to the original files, our expert graphic designers will happily work with you in recreating your ad in a press-ready format, or will even help to develop the ad you desire from scratch. PREFERRED PRINT FORMATS .PDF • .EPS • .AI • .PSD • .INDD • .TIFF Note: Files should be in their original format, e.g. or rasterizing or flattening (contains layers), with all fonts and associated files included. Rasterized or ‘camera ready’ files must be 300 dpi or larger PREFERRED APPLICATIONS Adobe Acrobat, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Microsoft Word. PREFERRED WEB FORMATS .PNG • .JPEG • .GIF Note: Web images should be no larger than 20 KB DEMOGRAPHICS Our targeted home delivery program focuses on desirable communities, ranging from the prestigious Saratoga Lake neighborhoods to the traditional homes located throughout Wilton. If you are looking to reach homeowners, business owners, Moms and Dads, then Saratoga TODAY is the media of choice for Saratoga Springs. FILE DELIVERY Creative files that do not exceed 10 megabytes can be emailed to ads@saratogapublishing.com. Larger files can be uploaded to our Dropbox account by contacting your sales rep. Once your files have been successfully uploaded we will receive an email notification. PAYMENT TERMS • AMEX / Visa / MasterCard / Discover / Cash and Check accepted. • Political advertisements must be pre-paid with cash, check or valid credit card. • Saratoga TODAY reserves the right to cancel or reject any advertisement or preprinted insert at any time. • No advertisement designed or prepared by Saratoga TODAY Newspaper may be used elsewhere without express permission. • These are non-commissionable, net rates POLICIES The subject matter, form, size, wording, illustration and typography of all ad copy shall be subject to approval, revision, classification, cancellation or rejection at any time by Saratoga Publishing, in its sole and absolute discretion. Saratoga TODAY will not guarantee a specific location in the paper. CREATIVE SERVICES Our art department will work with you to develop the ad you desire. Your account executive will help you develop an effective advertising program. DEADLINES Newspaper / Retail Ads – the Monday prior Newspaper / Classified Ads – the Tuesday prior Magazines – one month prior to publication date. Note: Late ads will NOT be guaranteed a proof

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A top quality editorial environment for your ad. Our advertising-to-editorial ratio is designed to create the perfect balance. Consumers are engaged with well-designed ads. Outstanding coverage of Saratoga County. Your partnership demonstrates your support for your community. Your partnership helps us to pursue our mission of promoting business, organizations and individuals in the region. Targeted, direct access to informed readers. A high quality editorial product and incredibly effective distribution delivers a desirable and coveted demographic. Reach them through us!

“

In 2006 I created Saratoga TODAY because I am passionate about this region. My team and I are committed to delivering superior results and giving back to the communities in which we live, work and raise our families. Your support makes this all possible, and for that I thank you.” -Chad Beatty, Owner/Publisher

Saratoga TODAY is proud to be the primary source of ‘all things local’ in the Saratoga community. When it comes to reaching locals, brand trust, and a hometown feel, Saratoga TODAY delivers results. We are a locallyowned and operated multi-media company located in Saratoga Springs, NY. Originally launched in 2006 as a grass roots local newspaper, we now also produce a variety of high-quality lifestyle magazines, websites, events, and offer an in-house ‘Creative Team’ to oversee all specialty products. From layout and design to writing and photo editing, we do it all!

SARATOGA TODAY NEWSPAPER Saratoga TODAY is the community’s weekly source for news and information. With a distribution of 10,750 newspapers every Friday, Saratoga TODAY’s colorful, easy-to-read tab format, is a must-have for homeowners and business people in the greater Saratoga Springs region.

CLASSIFIED RATES Business Service Directory

$12.00 for the first five lines (each additional line $2.50) Note: Four week minimum purchase.

Private Party Display Ads $10.00 per column inch ($15.00 additional for color)

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$10.00 for four lines ($2.00 each additional line) (approx. 30 characters per line)

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INSERTIONS $50 per thousand - single sheet Multi-page insert rates available

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Help Wanted Ads

Help Wanted Line Ad: $20 for the first 4 lines, $2.50 for each additional line. (approx. 30 characters per line) Help Wanted Display Ad: $18.75 per column inch ($15.00 additional for color)

Obituaries

Death Notice (50 words): $25 Standard (up to 300 words): $50 Extended (301+ words): $100 includes every additional 100 words = $50 Must be prepaid. Rate is 41.5 cents (.415) per line for the first insertion. Each additional insertion cost 32.5 cents (.325) per line, per day.

Legal Advertising LLC Publications*

Must be prepaid. LLC Publications run for 6 weeks consecutively. Cost is $90 for all six weeks. Content for LLC is provided by advertiser. Sample content is available upon request.

Liquor License Notices*

Must be prepaid. Cost is $30 for two insertions. Content is provided by advertiser. Sample content is available upon request. *Affidavit of Publication is provided to each customer at the end of the required times run.

Saratoga Today newspaper is an essential read each and every week to keep up to date with what’s important in our community. It’s the one reliable source for all our local news!”

- Barry Potoker: Roohan Realty Saratoga Builders Association

“

Commercial Display Ads

Legal Notices*

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read what people are saying...

I just got a peek at Simply Saratoga and the magazine is absolutely amazing! I can’t even begin to imagine the work that goes into these mags. You and your team do such a great job!! We are so proud to be a part of it!”

-Julia Howard, Market Administrator, SFMA

“

We welcome a lot of folks to the Visitor Center who have either recently moved to Saratoga or they are visiting and planning to retire to Saratoga. Your Welcome Home magazine is a wonderful resource to provide to them and it’s a familiar “go-to” for our volunteers!

-Karen C. Verrigni, Director, Heritage Area Visitor Center, Tourism & Event Sales NEWSPAPER MECHANICAL MEASUREMENTS:

Retail ad sizes: Column

Width (inches)

1 ...............................................1.9 2 .............................................. 3.9 3 .............................................. 5.9 4 ................................................. 8 5 ............................................... 10 Note: Retail pages are 5 columns wide by 13 inches high.

PERFECT BOUND MAGAZINES Ask your sales rep about “Sponsored Content” in any of our publications!

Saratoga TODAY’s assortment of magazines are distributed throughout Saratoga County, and allow you to target the specific demographics you are looking to reach as an advertiser. Our partnerships include Price Chopper, Hannaford, Stewarts and Adirondack Trust (to name a few). We deliver your message directly into the hands of your potential customers. Distribution varies from 8,000 to 20,000 copies per issue. As an added bonus, our magazines are also online for an entire year, with a link to your website or Facebook page – at no extra cost!

SIMPLY SARATOGA The People, The Places, The Lifestyle! This award winning magazine tells those stories and brings readers into our little corner of the world. With vibrant photos, behind-the-scene stories and regular features, this bi-monthly lifestyle magazine paints a picture of life in the beautiful Saratoga region.

SARATOGA BRIDE The area’s premier bridal magazine, celebrating the Saratoga, Adirondack & Capital Region as a world class four-season wedding destination - now printing two issues yearly! Distribution starts in February & continues all year!

Inside Back or Front Cover

Back Cover Back Cover

full bleed:

8.635 x 11.625

trim:

8.375 x 10.875

$2,500.00

Inside Back/ Inside Front Cover

full bleed:

8.635 x 11.625

trim:

7.75 x 10.125

$2,300.00

WELCOME HOME Serving as the community guide for the Saratoga Region, WELCOME HOME has an easy-to-read color coded format that provides an alphabetized listing with detailed contact information of all the towns that make up Saratoga County. Welcome Home is your go to guide for all things local.

Premium Full page

EQUICUREAN Equicurean is the go-to publication for those with a love for Thoroughbred horse racing and world-class polo. Advertising in Equicurean reaches a select audience whom you seek…the affluent, lifestyle-specific demographic that travels into the area to enjoy not only the prestigious Saratoga Race Course, but all the charm the area has to offer.

full bleed:

8.635 x 11.625

trim:

7.75 x 10.125

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7.75 x 10.125 Full page

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1/3 page

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Ask about our Frequency Rates!

SADDLE-STITCH MAGAZINES Saratoga TODAY’s assortment of magazines are distributed throughout Saratoga County, and allow you to target the specific demographics you are looking to reach as an advertiser. Our partnerships include Price Chopper, Hannaford, Stewarts and Adirondack Trust (to name a few). We deliver your message directly into the hands of your potential customers. Distribution varies from 8,000 to 10,000 copies per issue. As an added bonus, our magazines are also online for an entire year, with a link to your website or Facebook page – at no extra cost!

Saratoga Family, Saratoga Home & Lifestyle and Saratoga Christmas are all saddle-stitched PLEASE USE THESE RATES: Premium Back Cover

$ 1,300

Premium Inside Front/Back Cover

$ 1,100

Full Page (7.875” wide x 10.375” high) $ 850 SARATOGA FAMILY Saratoga Family strives to educate, entertain, inform & connect local people with the resources they need. According to the 2019 Better Newspaper contest, The New York Press Association awarded Saratoga Family winter issue 2019, #1 Niche Publication in New York State!

SARATOGA HOME & LIFESTYLE

SARATOGA CHRISTMAS

The Saratoga Home & Lifestyle Show is the region’s must-attend event, and our magazine is their must-have publication! This is a great opportunity for you to showcase your business to thousands of folks looking to improve their home environments.

As the official magazine to downtown Saratoga Springs for the holiday season, Saratoga Christmas contains everything you need to know about the Festival of Trees, The Victorian Streetwalk & Saratoga’s annual tree lighting.

Half Page (7.875” wide x 5” high) $ 650 Third Page (5.194” wide x 5” high) $ 550 Quarter Page (3.9” wide x 5” high) $ 450 Eighth Page (3.9” wide x 2.5” high) $ 325 *Ask your sales rep about “Sponsored Content” in any of our publications!

EXTRAS WE OFFER OUR ADVERTISERS SPONSORED CONTENT Are you looking to engage our readers in a relevant and informative manner? Does the traditional ‘Advertising Model’ not fit your plan? Perhaps Sponsored Content is the solution you are seeking. Sponsored Content pages create a platform for you to establish a relationship with the reader while creating brand awareness.

LET US TELL YOUR STORY

From layout and design to writing and printing our team does it all!

sponsored content

Seeking Sanctuary

AT HOME WRITTEN BY MEGIN POTTER | PHOTOS PROVIDED

75YEARS

Hattie’s™

Where do you find the comfort you deserve? “You need those spaces in your home to get away, even in the smallest spaces, there’s room for it and people have really responded to figuring these things out,” said Lindsay Cruz, a personal trainer, busy mom, and co-owner of Sleep & Spas. YOUR SPECIAL CHAIR Tight, tired muscles? How about an on-demand masseuse who is waiting at home for you right now? Sinking into your special chair while it radiates gentle heat, soothing rollers gliding across your body for a head-to-toe deep tissue massage is achievable at-home bliss. Sleep & Spas will put you in the cockpit soaring toward sanctuary with massage chairs that deliver more comfort than you even knew was possible. Some even have a spectrum of relaxing chromotherapy lighting and Bluetooth enabled speakers to subconsciously transport your constantly racing mind away from all the day’s stresses.

Everything in the body is connected, so if you’ve been standing on your feet all day, pain can radiate up, causing your hips and back to hurt, as well, said Cruz. For a quick retreat and some welcome relief, try a massaging foot rest like the Cozzia Nufeet. A RESORT-LIKE BEDROOM Only when you experience a truly deep sleep can you fully understand just how restorative it is. “The mattress in combination with the adjustable base is really where the therapeutic comfort comes in. It moves you into a position of zero-gravity, putting your body in perfect alignment, which is great for blood circulation,” explained Cruz. Stay-cool Tempur-Pedic mattresses that adapt to your pressure points give you a getaway that you go to every night. “Your whole body feels like it’s floating on a cloud,” she said.

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Full color brochures, flyers, pamphlets, magazines & books

And, then of course, there are the spas….

Sponsored Content is generally understood to be content that takes the same form and qualities of our magazine’s original content. Your content should be useful or entertaining while engaging our readers and influencing their perception of your brand. Think of it as editorial marketing. Find out more, go to sleepandspas.com

FALL 2021 | SIMPLY SARATOGA

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All Sponsored Content is clearly labeled in a non-obtrusive manner to assure transparency.

Call our Creative Team at 518.518.2480 x201 or email CBushee@SaratogaPublishing.com

WOMEN OF INFLUENCE

Each May, Saratoga TODAY will recognize Saratoga County’s top outstanding leaders with an awards luncheon and a comprehensive special section dedicated to them, the women who help shape the communities in which we live and work. This special edition will be pre-released at the Women of Influence awards luncheon and the general release (10,750 copies) will come out in the following Friday’s edition of Saratoga TODAY.

WEB & SOCIAL MEDIA

SaratogaTODAYnewspaper.com SKY BOX 300 x 150 pixels. $125/week

VIDEO AD Lights. Camera. Action ... Take advantage of this premium position video spot and place your message in front of our readers. Each video ad is 15 seconds with a total inventory of 5 ads. $125/week

SKYSCRAPER AD Go Big & Go Bold with our dominant Skyscraper ads. Located on the top left & right. These ads run on ALL pages of the website. Each spot has a maximum inventory of 5 rotating ads. For extra impact add a flash element! (No Charge!) 300 x 600 pixels

BOOM BOX 300 x 250 pixels

$125/week

$75/week

MID-STORY BANNER It may be a smaller size, but it is BIG on impact! A horizontal ad places your message inside all front-page stories, news stories, and featured sports and business stories. And since it is in the middle of the story, the readers’ eyes naturally observe the ad as they read. 630 x 130 pixels $125/week

WEBITORIAL

STATS

3,500 emails sent every Monday, Wednesday, Friday $125/week

WEBSITE

Monthly Visitors 99,000

Unique Visitors Monthly Hits

29,500

2,000,000

SOCIAL Facebook

8,223 + followers

Twitter

4,715 + followers

lnstagram 1,800 + followers

Have you been searching for an “outside the box” idea to reach your potential customers? We got creative and came up with a win/win for everyone! The webitorial is an editorial feature written by the advertisers, that is placed on the front page of our website once a week. The feature can include a story, photos, graphics, etc. The key to this feature's success: it has to be interesting! Need help writing it? No problem, your sales rep can handle the content for you. When the reader clicks on the story to read it, it directs them to your website where they can finish the story. This feature is already delivering results! Word count: Unlimited $125/week

SimplySaratoga.com

SaratogaBride.com

read what people are saying...

“ Everything you expect to find in our award winning magazine…plus more! Top banner Sky Scraper Boom Box

$500/month $500/month $250/month

The hot spot for all things bridal. Inspiration, venues, caterers, gowns: everything you need to plan a wedding. Don’t miss your chance to be listed as future brides plan their special day! Advertising ranges from $150 to $2,000. Contact cBushee@SaratogaPublishing.com to reserve your space!

EMAIL MONDAY Monday Motivator Our readers start the week with laser focus thanks to our rotating motivational quotes. Sent every Monday morning.

Our proprietary email blast delivers your message to 3500 of your potential customers every week. Choose from 1 of 3 days to match your message to your audience:

WEDNESDAY Feature of the Week Pulled straight from the pages of the award winning Simply Saratoga magazine, our ‘Feature of the Week’ is the perfect vehicle to reach customers who are ready, willing and able to do business with YOU!

I was at Adirondack Trust this morning and had an opportunity to pick up copies of Simply Saratoga. What an extraordinary job you all did covering the gala! We are so grateful for this support which will be incredibly important to increasing awareness of the work that we do in Saratoga Springs and beyond. You all are a most valuable part of our team!” - Robert E. Bullock, Make-A-Wish® Northeast New York

“

From someone who has been the recipient of your featured stories, I am most grateful for your creative publications, superb reporters, excellent photographers and generous support. Your willingness to continually cover individuals, events, activities and organizations throughout our community has been exceedingly appreciated. The people who live, work and/or visit the greater Saratoga Springs area benefit tremendously from all your publications as they inform, highlight and educate all of the aspects of our community. I applaud your commitment and want to reiterate my utmost thanks to you!” -Pamela Polacsek

FRIDAY Weekly paper Hot off the press... The Friday email allows customers to read the current edition of Saratoga TODAY newspaper.

LOCAL • INDEPENDENT • FREE Volume 16

•

Issue 1

•

January 7 – January 13, 2022

CI TY COUNCI L

Free Covid Tests

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saratogaTODAYnewspaper.com

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518 - 581-2480

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Saratoga National Park insideTODAY Receives $6.6 Million History 2 Obituaries Neighborhood Buzz Business Home & Garden Property Transactions

A limited number of COVID-19 self-test kits, such as this one, have been made available to Saratoga County residents. Residents should contact their respective municipal offices to learn about method of distribution. Photo by Thomas Dimopoulos. See Story pg. 10

Wrestling News

The Blue Streaks have six wrestlers who are currently ranked in the top five in their weight class for Section 2. Photo by Kim Delgado. See Story pg. 31

The Saratoga Monument, located in the village of Victory, is one of five sites encompassed by the Saratoga National Historical Park. Saratoga National Historical Park – which will celebrate the 250th anniversary commemorations of the signing of the Declaration of Independence in 2026 and of the battles in 2027, is slated to benefit from $6.6 million in funding. Photo by SuperSource Media. See Story pg. 9

4 7 12-13 14 15

Education

16-17

Local Food

18-19

Fun & Games

Calendar

Arts & Entertainment 22-23 Sports

29-31

County Addresses Transportation Issues

CDTA Flex transit could be a solution for Saratoga County’s public transportation demand. Photo provided. See Story pg. 11

630 x 130 Pixels $100/Week

SOCIAL

Running a print ad?

Pick it up on our social media channels: Facebook, Twitter, lnstagram for an additional $50.

2022 EDITORIAL CALENDAR Newspaper Feature

Distribution Dates

Deadline 1 Week Prior to Publish Date Families TODAY

Valentine's Guide/Summer Camp Families TODAY/Valentine's Guide/Summer Camp Summer Camp Summer Camp Summer Camp Summer Camp/Families TODAY Summer Camp/Best of Voting Summer Camp/Best of Voting Summer Camp/Best of Voting/Easter Summer Camp/Best of Voting/Easter Summer Camp/Families TODAY/Easter Summer Camp/Mothers Day Summer Camp/Mothers Day Summer Camp/Mothers Day Summer Camps/Families TODAY/Best of Tab Summer Camp/Women of Influence Home & Garden

Families TODAY Home & Garden

Families TODAY/Starting Gate Winner's Circle Winner's Circle Winner's Circle Winner's Circle Winner's Circle/Families TODAY Winner's Circle Winner's Circle Winner's Circle Families TODAY

Families TODAY Locally Owned

Home for the Holidays/Thanksgiving Dining Guide

Deadline 1 Month Prior to Publish Date

January 7, 2022 January 14, 2022 January 21, 2022 January 28, 2022

Welcome Home

February 4, 2022 February 11, 2022 February 18, 2022 February 25, 2022

Saratoga Home & Lifestyle Saratoga Bride - Spring/Summer

March 4, 2022 March 11, 2022 March 18, 2022 March 25, 2022 April 1, 2022 April 8, 2022 April 15, 2022 April 22, 2022 April 29, 2022 May 6, 2022 May 13, 2022 May 20, 2022 May 27, 2022 June 3, 2022 June 10, 2022 June 17, 2022 June 24, 2022 July 1, 2022 July 8, 2022 July 15, 2022 July 22, 2022 July 29, 2022 August 5, 2022 August 12, 2022 August 19, 2022 August 26, 2022 Sept. 2, 2022 Sept. 9, 2022 Sept. 16, 2022 Sept. 23, 2022 Sept. 30, 2022 October 7, 2022 October 14, 2022 October 21, 2022 October 28, 2022

Gift Guide Gift Guide Gift Guide/Families TODAY Gift Guide Holiday Greetings/Gift Guide

Simply Saratoga - Spring

Saratoga Family-Spring/Summer Simply Saratoga - H&G

Simply Saratoga - Summer

Equicurean

Saratoga Bride - Fall/Winter

SS - FALL

Saratoga Family - Fall/Winter

SS - HOLIDAY

Nov. 4, 2022 11, 2022 Nov. 18, 2022 Nov. 25, 2022

Saratoga Christmas

Dec. 2, 2022 Dec. 9, 2022 Dec. 16, 2022 Dec. 23, 2022 Dec. 30, 2022

NO PAPER THIS WEEK

Families TODAY/Thanksgiving Dining Guide/Gift GuideNov. Thanksgiving Dining Guide/Gift Guide

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