At the Kroc Center, I was the primary person responsible for enforcing the brand guidelines. At the beginning of 2018 the Kroc Center rebranded so that their brand more closely resembles that of The Salvation Army. I developed this Brand Guidelines book to communicate the new brand to venders and design firms that occasionally do work for us. I consistently paid attention to how people interpreted the Brand Guidelines and revise the book as necessary. I created the Kroc Center's new logo based on The Salvation Army brand. I developed the rules that state what logo should be used in certain situations. During my employment at the Kroc I phased out brand fonts I noticed were being overused in the design community. I added the font Hensa last year to replace our old script font Nexa Rust Script L. I assisted in developing the department identities. I created the sub-logos for Spring Break Camp, Christmas Break Camp, Club Kroc, Kroc Live, and I added color to the KidZone Logo.
