Brand Guidelines book

Page 4

Logo Usage With Omaha The full Kroc Center logo that includes the text “Omaha” is to be used when marketing or communicating with people outside of the Omaha Metro Area. This logo is not to be used for marketing to members. The full Omaha Kroc Center logo that includes the text “Omaha” should always be used when communicating with an online audience (i.e. Social Media, Emails, Website, Online Advertisements). To maintain the logo’s integrity, always use the original artwork supplied and adhere to the style guidelines outlined in this manual. * Exception: You may use the full logo with the text “Omaha” locally if there is a specific reason you want to communicate to your audience that The Omaha Kroc Center is part of a nation-wide organization. Please be intentional. Contact the Omaha Kroc Center’s marketing department if you have any questions.

Without Omaha The full Kroc Center logo without the text “Omaha” is to be used when marketing or communicating with to an audience within the Kroc Center and/or Omaha area (Omaha, Bellevue, Papillion, Council Bluffs, La Vista, Gretna, etc. To maintain the logo’s integrity, always use the original artwork supplied and adhere to the style guidelines outlined in this manual. 4


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