SCAC Fall 2014 Data

SOUTHERN COLLEGIATE ATHLETIC CONFERENCE FALL 2014 DATA

ALL STATISTICS AND DATA ARE CURRENT AS OF JANUARY 8, 2015

MEDIA GUIDES

MEASUREMENTS

Reads: User opened the publication for more than two seconds Impressions: Each time the publication was displayed to a user in an embed or on ISSUU Read Time: The total amount of time readers spent reading this publication

STATISTICS BY SPORT MEN’S SOCCER (295)

READS

WOMEN’S SOCCER (347) VOLLEYBALL (237) FOOTBALL (377) WOMEN’S BASKETBALL (182) MEN’S BASKETBALL (406)

S

MEN’S SOCCER (1,121)

RESSION P M

• Posted on Issuu.com • Guides are released approximately a week before the first competition or each sport • Length of guides range from 5060 pages • Guides contain information on each institution, statistical leaders, previous season recap and current season preview • Serves as a directory for each sport • Online only, not printed

WOMEN’S SOCCER (1,120) VOLLEYBALL (906) FOOTBALL (1,251) WOMEN’S BASKETBALL (1,136)

I

QUICK FACTS

MEN’S BASKETBALL (2,074)

READ TIME BY SPORT TOTAL READ TIME: APPROXIMATELY 4.94 DAYS MEN’S

IMPRESSIONS

8,568

SOCCER 15:14:57

WOMEN’S

12:55:36

READS 1,966

SOCCER 21:42:57

BASKETBALL

VOLLEYBALL

WOMEN’S

MEN’S

BASKETBALL

15:24:47 1.4 DAYS

FOOTBALL

19:28:28

SOCIAL MEDIA INSTAGRAM

#1

INSTAGRAM FOLLOWERS

#5

FACEBOOK PAGE “LIKES”

#11

AMONG DIVISION III CONFERENCES AMONG DIVISION III CONFERENCES

TWITTER FOLLOWERS

658 PHOTOS

24.5 AVERAGE LIKES

AMONG DIVISION III CONFERENCES

{

16.1K

INSTAGRAM IS “THE KING OF SOCIAL ENGAGEMENT” -Nate Elliot, Forrester

FAVORITES

PER PICTURE

MOST FAVORITED

QUICK FACTS

FOLLOWERS/LIKES TWITTER INSTAGRAM 1,049 TWITTER 2,520 FACEBOOK 1,399

{ 2{ 1

OVERALL GROWTH SINCE AUGUST 2014 +16%

•

(94 FOLLOWERS)

+795%

(919 FOLLOWERS)

2013 FAVORITES

805

INSTAGRAM

FACEBOOK

2

227.27% INCREASE

PAGE GROWTH MAIN USES • •

2,400

298.14% INCREASE

Share articles posted on SCACsports.com as well as member institution sites Acknowledge “Players of the Week” Announce final scores for all sports during non-conference and conference season Interact with SCAC sports fans

FACEBOOK •

2,500

*2014 DATES: AUGUST 11-NOVEMBER 9 - 2013 DATES: OCTOBER 1-DECEMBER 29

------------------ - --------------14 0 2 ST U G U A

TWITTER

2014 FAVORITES

MAIN USES • •

+6.5%

1,100

2013 RETWEETS

1

•

(345 FOLLOWERS)

2014 RETWEETS

----

-

-------- ----

------------------------------- --

----JANUARY 2015

Share articles posted on SCACsports.com as well as member institution sites Share stories posted on Institution and team Facebook pages Post photo albums from SCAC championships, SCAC 8 in 8 and other conference events

INSTITUTION SOCIAL MEDIA TWITTER GROWTH +7.7% +12.7% +22.6%

TRINITY

TEXAS LUTHERAN

SOUTHWESTERN

SCHREINER

+12.7% +16.1% DALLAS

+17.5% +7.9%

COLORADO COLLEGE

+10.8%

CENTENARY

• There has been positive growth on both Twitter and Instagram for all eight SCAC institutions during the time period beginning September 1, 2014 and ending January 7, 2015 • Texas Lutheran University has seen the most growth, increasing Twitter followers by 22.6% (370 followers gained) and Instagram followers by 55.1% (426 followers gained) • With the creative of the #SCACTrending competition, a direct correlation can be seen between social media growth and performance in the competition

AUSTIN COLLEGE

QUICK FACTS

INSTAGRAM GROWTH +55.1%

#SCACtrending

+91.1% TLU

SU

SCH

NEW ACCOUNT +119.3% UD

COLO

CENT

+95.1% NEW ACCOUNT +48.8% AC

#SCACTrending is a competition created in the fall of 2014 to increase engagement across social media platforms for by student-athletes as well as other members of the SCAC community.

The competition uses institution-specific hashtags to measure the success of each institution. Each time the hashtag is used, it accumulates points, and at the end of each week, points are tallied.

One point is awarded for each usage of the hashtag on Twitter, while two points are given for each Instagram post.

The schools that have been most successful in the competition are Texas Lutheran University, Southwestern University, Austin College and Colorado College -- base on total points accumulated.

NEW ACCOUNT TU

#SCACtrending 1st

TOTAL POINTS: TEXAS LUTHERAN TOTAL GROWTH: TEXAS LUTHERAN

2nd

TOTAL POINTS: AUSTIN COLLEGE TOTAL GROWTH: SOUTHWESTERN

3rd

TOTAL POINTS: COLORADO COLLEGE TOTAL GROWTH: AUSTIN COLLEGE

#SCACtrending POINTS FOLLOWER GROWTH (#)

TLU

AC

COLO

SU

UD

SCH

TU

CENT

YOUTUBE CHANNEL

MOST VIEWED VIDEOS POSTED ON OR AFTER JULY 2014

77,585 TOTAL VIEWS

944

134,946 MINUTES WATCHED

66,405

485

MINUTES WATCHED

303

#SCAC8IN8 SOUTHWESTERN - STUDENT VIDEO

SCAC FOOTBALL MEDIA DAYS - SOUTHWESTERN

SCAC 360

FALL 2013/2014 COMPARISON 44,180 TOTAL VIEWS

SCAC FOOTBALL PROMO (SEP. 4, 2014)

#SCAC8IN8

2,036

CONFERENCE PLAYER OF THE CHAMPIONSHIP WEEK

2,312

MEDIA DAYS

5,537

VIEWS BY CATEGORY

1,565

• Used to promote SCAC sports before, during and after the season • Media Days videos are posted featuring interviews with the Head Coach and one or more student-athletes from the team the week prior to the beginning of the season • Player of the Week videos are posted after each selection to promote the student-athlete and institution • Over 77,000 total views during the time period beginning August 10, 2014 and ending January 10, 2015 • Over 250,000 views during the lifetime of the channel

3,109

QUICK FACTS

1

}

2014 1 2013 2014 2013

75.6% INCREASE

102 298

2

103.2% INCREASE

AVERAGE VIEWS PER VIDEO AVERAGE MINUTES WATCHED PER VIDEO

}

2