SCAC Fall 2015 Social Media & Video Statistics

SOUTHERN COLLEGIATE ATHLETIC CONFERENCE

SOCIAL MEDIA & VIDEO STATISTICS DATA RUNS AUGUST 1, 2015 THROUGH JANUARY 8, 2016

MEDIA GUIDES • Posted on ISSUU.com • Guides are released approximately a week beore the first competition in each sport • Length of guide ranges from 60-80+ pages • Guides contain information on each institution, statistical leaders, previous season recap and current season preview • Serves as a directory for each sport • Online only, not printed

MEASUREMENTS

STATISTICS BY SPORT MEN’S BASKETBALL

VOLLEYBALL

WOMEN’S BASKETBALL

WOMEN’S SOCCER

FOOTBALL

MEN’S SOCCER

S S E I ONS R P M I

QUICK FACTS

READS

Reads: User opened the publication for more than two seconds Impressions: Each time the publication was displayed to a user in an embed or on ISSUU Read Time: The total amount of time readers spent reading this publication

MOST READ READ TIME

1.25 DAYS

1 DAY 14.25 HR

19.0 HR

21.75 HR

17.0 HR

VIDEO VIEWS BY CATEGORY 38,286

THIS YEAR

LAST YEAR

3,454

10,928

11,297

8,087 2,312

3,109

5,537

CONFERENCE CHAMPIONSHIPS

QUICK FACTS • Used to promote SCAC sports and student-athletes before, during and after the season • After the release of the fall Media Days interviews and #SCAC8in8, videos were posted and promoted primarily to Facebook, rather than YouTube • Over 875,000 lifetime views on the SCAC YouTube Channel

MOST VIEWED

2.5k

MONICA HOLGUIN, PLAYER OF THE WEEK DECEMBER 11, 2015

1,088

CHARACTER & COMMUNITY

#SCAC8INI8

MEDIA DAYS

FALL 2014/2015 COMPARISON

AVG. VIEWS TOTAL VIEWS

PLAYERS OF THE WEEK

1,565

30,285 84,837 102 332

SOCIAL MEDIA QUICK FACTS

INSTAGRAM

#1

INSTAGRAM FOLLOWERS

#3

FACEBOOK PAGE “LIKES”

#13

TWITTER FOLLOWERS

57.2K LIKES 34.2 AVG LIKES + 424 FOLLOWERS

AMONG DIVISION III CONFERENCES AMONG DIVISION III CONFERENCES AMONG DIVISION III CONFERENCES

TWITTER

FOLLOWERS/LIKES INSTAGRAM 2,014 TWITTER 2,520 FACEBOOK 1,918

6.6k 3.7k 1.7M FAVORITES

IMPRESSIONS

MAIN USES •

SINCE AUGUST 2015

11.5%

Share articles posted to SCACsports.com Acknowledge “Players of the Week” Provide scoring updates during both conference and non-conference events Interact with SCAC sports fans

FACEBOOK

(341 FOLLOWERS)

26.6% 17%

MAIN USES FACEBOOK

INSTAGRAM

(424 FOLLOWERS) (278 LIKES)

AUGUST 2015

PAGE GROWTH

• • • •

JANUARY 2016

• • •

OVERALL GROWTH

TWITTER

RETWEETS

Share articles posted on SCACsports.com as well as member institution sites Share stories posted on Institution and teams’ Facebook pages Post photo albums from SCAC championships and other conference events Post videos from interviews, highlights, etc.