Process book of GreenGenus by Scarlett Liu

PART I Topic and Idea Selection

GreenGenus

ALTERING SMALL LIFESTYLE CHOICES CAN MAKE A POSITIVE IMPACT ON AIR QUALITY. 4

GreenGenus

PART I Topic and Idea Selection

GreenGenus

PART I Topic and Idea Selection

Part I

Topic and Idea Selection 18

Part II

Brand Development 52

Part III

Application Development

WHEN ONE PERSON MAKES A GOOD DECISION, THAT CREATES A POSITIVE IMPACT ON REDUCING AIR POLLUTION. 8

GreenGenus

PART I Topic and Idea Selection

GreenGenus

PART I Topic and Idea Selection

PART I

Topic and Idea Selection

GreenGenus

EXPLORING CONCERNS OF THE WORLD

ISSUE 1

ISSUE 2

ISSUE 3

Fact: People specially young people love to travel. To see the world, to relax, to get adventure, to have fun.

Fact: There are air pollution in some areas. A lot of people just complain the air pollution.

Problem: It is not easy to find a suitable one-stop deliverable to search information for travel.

Problem: Reduce air pollution. make home healthy for your family and the environment.

Fact: Chipotle a famous brand of American restaurant. It been exposed have big an issue for food safety. And a lot of Chipotle stores were closed.

What I want to achieve: Build a suitable deliverable to help people find out some useful information. Where is the better place to go? What they can to do during the journey? Find out some interesting playmates. Where is the best places to live?

What I want to achieve: To tell people some background knowledge and facts about air pollution. And make action to help with air pollution. What made air pollution happen? what is the connection between air pollution and economic development?

Problem: Is it very safe for food we eat every single day? Is it leading to obesity as well? What I want to achieve: Food need be supervised. And the second part is people should consider have a healthy dietary structure.

PART I Topic and Idea Selection

ISSUE 4

ISSUE 5

Fact: Many lead a lifestyle dominated

Fact: Some people thought they

by deadline pressure, erratic hours,

are close, but actually they are

and competing demands from multiple

estrangement.

projects. They can not sleep or sleep

Problem: In some relationship such as romantic relationship, friendship, family and work partner. Some people are hiding from relationship in relationship.

well. They are young people, they may have married but still dose not have children yet.

Problem: They still feel in pressure when they are in sleep time.

What I want to achieve: Let people

What I want to achieve: Propose

know this issue is an irrelationship.

a healthy lifestyle. One, Time

It is a defensive mechanism. In an

management. Life is three parts,

irrelationship people are in Brainlock

work, social, sleep. Manage your time,

situtation.

and take an action. You will find less pressure. The thing is how can people do they best in an unit time.

GreenGenus

HOW I TACKLED THE ISSUE

PART I Topic and Idea Selection

GreenGenus

FINDING THE BEST TOPIC

IDEA1: CLEAN AIR LINK HEALTHY LIFE

IDEA 2: AIR POLLUTION AND THE BENEFIT OF DIFFERENT CLASSES

IDEA 3: INDUSTRIES AND ENVIRONMENT BY TECHNOLOGY

Pollution? What air pollution causes?

How to avoid the conflict between

How to reduce the cost of industries

Summary: Most people fear about Air

environmental protection and public

associated with environment by

Pollution. They think Air Pollution is

interests or national affairs?

technology?

a Terrible things. Air Pollution effects

Summary: Environmental protection

Summary: Over the past few decades

peopleâ&#x20AC;&#x2122;s life and health. Air Pollution

is, in part, a class issue. Everyone

the oil and natural gas industry has

causes predictable health problems.

breathes the same air, so the benefits

gradually transformed into one of

Have you heard about Great Smog in

of pollution control are more or less

the most technologically advanced

London in 1952? The fog caused 6,000

evenly spread across the population.

leader industries in the United States.

deaths and 25,000 more people had

But ownership of, say, stock in coal

Some technologies serve to make

claimed sickness benefits in London

companies is concentrated in a few,

the exploration and production of

during that period.

wealthy hands. Even if the costs of

natural gas more efficient, safe,

pollution control are passed on in the

and environmentally friendly. For

form of higher prices, the rich are

example, advanced exploration and

different from you and me. They spend

production technologies the industry

a lot more money, and, therefore,

use can recover more resources with

bear a higher share of the costs. So,

fewer wells drilled, resulting in lower

the solution is balance the benefits of

produced water volume, reduced gas

different classes.

emission and protection of sensitive

What do people feel about Air

environment.

PART I Topic and Idea Selection

AFTER THINKING ABOUT THE WIDE RANGE OF POSSIBILITIES WITHIN MY TOPIC AND DOING MY BRAINSTORMING PROCESS, I SELECTED THREE OF THOSE IDEAS. IN THE THREE IDEAS, AND I DECIDED TO USE THE FIRST IDEA COMBINE WITH SECOND IDEA TO BE THE FINAL SOLUTION.

WE ALL NEED TO CONSIDER THE AIR WE SHARE. 18

GreenGenus

PART I Topic and Idea Selection

GreenGenus

PART I Topic and Idea Selection

PART II

Brand Development

GreenGenus

STAKEHOLDS AND PERSONA

PART I Topic and Idea Selection

STAKEHOLDERS: A.Tom He is the CEO of solar panel company and he lives with his family. He can has good benefits from this project. Meanwhile, he is an audience for this project. He has a good income and have awareness about green energy.

B.Housewife Housewives are group of people. They are middle and high class. They have a family and focus on living in a healthy environment. They take quality of life very seriously, and they want to create a comfortable environment as much as possible.

C. People who is under 18 or over 65 This is a group of people who have a potential risk for have asthma or other chronic lung disease, cardiovascular disease or diabetes. They are the immediate beneficiary of the project.They are concerned about their health conditions.

GreenGenus

PART I Topic and Idea Selection

PERSONA 1 JASON 38 years old 120,000 per year Dropbox Information Technology manager Live with his wife and 3 years old son. He wants to impress his friends. When he buys new things he is always think about the status factor. He likes travel. He has been some European countries, India and Australia. He prides himself on being in the know. He loves having the latest and greatest technology. He always upgrading. He loves to get a â&#x20AC;&#x153;WOWâ&#x20AC;? response from his friends. His son has asthma when his son inborn. He likes high speeds and high efficiency stuff.

GreenGenus

PART I Topic and Idea Selection

PERSONA 2 LISA 42 years old 80,000 per year A housewife, a freelance writer, live with her husband, 10 years old son and 6 years old daughter She likes gardening. She likes reading. She is a voracious reader. She a special column in San Francisco Chronicle for live in health. She likes creating a comfortable environment for home. She like to make the home the best home it can be for her children and husband, for whose spiritual and emotional needs are being met. She makes home as clean as possible. She keep busy and have her own schedule. She focus on physical health about her children and her spouse. And she go to gym three time per week. She has social circle. She hangout with her friends when she got free time and she exchange some good experiences with her friends.

GreenGenus

PART I Topic and Idea Selection

PERSONA 3 JAMIE 46 years old 150,000 per year Economic suit solicitor, a partner of a law firm Single Mother, live with her 9 daughter She is a republican. She is always full of energy. She likes to talk and help other people. She is a good mother. She loves her daughter Chris very much. And her daughter always understand her mother and support her work. They are very close. She has been running a law firm for 7 years. She likes being a leader and makes some important decision for her firm. She saves money from some unnecessary things. She has the high standard to pick products. She likes high quality products and makes the world better for future generation.

GreenGenus

PART I Topic and Idea Selection

GreenGenus

LOGO DESIGN PROCESS Sketch, Computer Solutions and Colored refinements

For the purpose of conveying the brand image of my company with my logo, I sketched a lot of options, including three typographic solutions and three iconographic solutions. Since I already had in mind what I wanted my aesthetic to be like, I needed my logo to be something simple and versatile for all my upcoming deliverables.

PART I Topic and Idea Selection

GreenGenus

FINAL LOGO Simplify visual elements

With the final logo almost done, I wanted to make sure the logo was the simplest combination of typography. I cut the vertical lines from two letter “E”, and made three lines to represent two letter “E”. I had designed an icon in the shop of infinity, but I decided to remove it and just leave the text GreenGenus. A simplified logo solved my memorable problem.

Black Vision:

White Vision:

PART I Topic and Idea Selection

GreenGenus

COLOUR TELLS A STORY

#41babd

#f4f3ee

#d7c44a

#5ea53b

#cf501e

#db7820

#91d7f2

#8c7f5a

#866e9a

#194188

PART I Topic and Idea Selection

TYPE SHOWS PERSONALITY

One person is making a good decision that impacts change to air pollution. Archer

One person is making a good decision that impacts change to air pollution. Frutiger

GreenGenus

BRAND POSTERS Initial Poster Developments & Processes

The posters were a challenge for me because this was the start of my visual language through photography and typography. My goal was to create an eye-catching call out and then have supporting text to inform the viewer about my brand. The first attempt at the posters used photos to present the different parts of house appliances and energy systems for the viewerâ&#x20AC;&#x2122;s individual reflection about their home energy system.

PART I Topic and Idea Selection

GreenGenus

BRAND POSTERS Final Refinements

The final posters added and refined several factors from the first set. I changed them to a different visual presentation. I used illustration to replace the real photos. The type color was changed for better hierarchy, and the layout of each poster was made slightly different to avoid three too identical posters..

PART I Topic and Idea Selection

GreenGenus

PART I Topic and Idea Selection

GreenGenus

PART I Topic and Idea Selection

GreenGenus

MOOD BOARD

PART I Topic and Idea Selection

TONS: GreenGenus is smoothly to suggest people take real actions to reduce air pollution and improve the health of people by changing heating system for home. The brand remind people air pollution relate with people’s daily life as well. The tone for suggestion should like a old friend.

KEYWORDS: Comfortable The Brand offers people to live more comfortably. Our products’ smart home system makes your life simpler and you can be more comfortable in your home.

Sustainable We’re here to help society move toward a more sustainable future. We customize solutions with products and services carefully selected for maximum impact and lifelong savings.

Affordable Home energy solution will lower your energy bills. We help homeowners take advantage of utility-company rebates and incentives as well as connect them to relevant financing options.

GreenGenus

COMPETITORS

PART I Topic and Idea Selection

Plug Smart helps commercial, industrial, nonprofit, institutional, and utility companies implement a broad range of technology and energy solutions, including self-funding energy efficiency, renewable energy, decreasing power generation and energy supply costs, and reclaiming investments in energy efficiency.

Smartwatt Energy provides renewable and energy efficiency technology and services such as the installation of lighting, HVAC equipment, and solar, wind, and co-generation systems, to commercial and industrial companies.

Next Step Living evaluates homes for energy efficiency and develops plans and helps home install efficient windows, heating systems, and solar panels.

GreenGenus

CREATIVE BRIEF

BACKGROUND: The bay area has deal with air pollution for decades. However, air pollution is still a big issue for the environment. A report of People at Risk In 25. U.S. Cities Most Polluted by Year-Round Particle Pollution points out San Francisco is at Rank 6. We seek to inform people who may be in danger. Many people are at greater risk because of their age or because they have asthma or other chronic lung disease, cardiovascular disease or diabetes. GreenGenus is a brand to reduce air pollution and improve the health of people living in the Bay area. The brand is aims to decrease Particle Pollution by proposing to clean energy and to avoid using a fireplace. GreenGenus promotes a service to make solutions easy to use, affordable and rewarding for homeowners to improve the in home energy system.

PART I Topic and Idea Selection

SWOTS: STRENGTHS:

MESSAGES AND DRIVERS:

GreenGenus is a manifesto for green

Helping individuals make an impact on

energy. And this brand has its own

air pollution through lifestyle choices.

MAIN:

products. People can take advantage of the products and change their

SUB1:

thoughts and behaviors.

Reducing air pollution through stopping the use of fireplaces.

WEAKNESSES: GreenGenus marketing sales a concept

SUB2:

of green energy. People have few

Making the home healthier for families

awareness for green energy.

by using less electricity.

OPPORTUNITIES:

SUB3:

The environment issue is a

Motivating people to make the home

international issue in the world.

more environmentally friendly.

The government and the media keep following the air pollution issue.

THREATS: Market forces more competitors entering the low price household. GreenGenus needs to reinforce its unique qualities to compete with these.

EVEN YOU AND YOUR FAMILY CAN MAKE A DIFFERENCE. 52

GreenGenus

PART II Brand Development

GreenGenus

PART I Topic and Idea Selection

PART III

Application Development

GreenGenus

PART I Topic and Idea Selection

DELIVERABLE 1: EVENT The event shows two separate enclosed spaces. One has a fireplace, and the other has a television. The room with the fireplace has simulated wood smoke. The other room is playing a yule log video. These two rooms both have the same furniture setting, the same video of GreenGenus is playing and handouts are placed hanging near the television. Those spaces are aimed to make people experience the wood smoke and regular air at the home directly. This event shows the problem that air pollution cause by wood smoke due to the smoke that harms peopleâ&#x20AC;&#x2122;s health.

GreenGenus

OUTSIDE OF EVENT The event are hanging two large of posters for the event. The headline is very catchy. It persuades people to put out the wood log. Posters use attractive color and illustrations to draw peopleâ&#x20AC;&#x2122;s attention, encouraging people to get involved the event.

PART I Topic and Idea Selection

GreenGenus

INSIDE OF EVENT The event shows two separate enclosed spaces. One has a fireplace, and the other has a television. The room with the fireplace has simulated wood smoke. The other room is playing a yule log video. These two rooms both have the same furniture setting, the same video of GreenGenus is playing and handouts are placed hanging near the television.

PART I Topic and Idea Selection

GreenGenus

VIDEO The Video is a story about the feeling of the air in the room. I used dynamic typography to present the story. It says that wood smoke harms peopleâ&#x20AC;&#x2122;s health and causes illness.

PART I Topic and Idea Selection

GreenGenus

HANDOUT Handouts are placed on the wall. Every person can take one at the event. They have information on how woodsmoke harms peopleâ&#x20AC;&#x2122;s health and people can learn more about how to clean up the air and save energy in the home by viewing the website and downloading the app.

PART I Topic and Idea Selection

GreenGenus

PART I Topic and Idea Selection

DELIVERABLE 2: WEBSITE The website is a media channel to educate people to use less electricity, which reduced the air pollution and saves the money. The site gives some solutions to save energy and help people make a good choice for purchasing efficient appliances. Those home energy solutions include Home energy assessments, Weatherization work (air sealing and insulation), Energy-efficient windows, Efficient heating and cooling and Access to solar solutions (rooftop). We help homeowners live more comfortably and sustainably while saving money.

GreenGenus

SITE MAP

HOME

OUR STORY OUR DIFFERENCE

WHAT WE DO CONTECT US

PART I Topic and Idea Selection

SOLUTIONS

RESOURCE

HOME ASSESSMENT

HOME ASSESSMENT RESOURCE

STAY ENERGYEFFICIENT

STAY ENERGYEFFICIENT RESOURCE

HIGH EFFICIENCY WINDOW

HEATING & COOLING

HEATING & COOLING RESOURCE

SOLAR ENERGY

SOLAR ENERGY RESOURCE

GreenGenus

WEBSITE

www.greengenus.com

HOME

PART I Topic and Idea Selection

OUR DIFFERENCE

WHAT WE DO

GreenGenus

SOLUTIONS

PART I Topic and Idea Selection

HEATING & COOLING

HEATING & COOLING RESOURCE

GreenGenus

HEATING & COOLING RESOURCE I analyzed a lot of articles and data to create this website. This page is a guide to choosing the right HVAC system, and it makes the information easy to read. The viewer gets some sense by reading the page on how to choose the right HVAC system for themselves.

when to cool, when to stop and when to run. Some systems control the temperature according to the whole house while others can

CONTROL IT ROOM BY ROOM.

PART I Topic and Idea Selection

Return to Top

CHOOSING THE RIGHT HVAC SYSTEM FOR YOUR HOME. 1. CHOOSE A BRAND ONLY MANUFACTURES HEATING AND AIR CONDITIONING EQUIPMENT. The brand you can choose in follwing list

2. PICK A RIGHT SIZE SYSTEM FOR YOUR HOME. 3. CHOOSE HIGHER EFFICIENT EQUIPMENT. The higher the efficiency number equal to the lower the cost of operation.

A BRAND ONLY FOCUS ON HEATING AND AIR CONDITIONING

HIGHER EFFICIENT EQUIPMENT

THE RIGHT SIZE SYSTEM

Return to Top

HVAC UNIT PRICING AND EFFICIENCY AMANA

CARRIER

RHEEM

PRICE SEER

AFUE WEIGHT AFUE stands for Annual Fuel Utilization Efficiency, and can be thought of as being something like SEER or EER ratings for your air conditioner. AFUE is used to measure the efficiency of

$3,900 - $4,800

$3,400 - $4,600

$2,300 - $3,400

15 SEER, 80% AFUE,

13 SEER, 81% AFUE,

13 SEER, 80% AFUE,

available in 2 to 5 tons.

your furnace.

SEER is useful for comparing one model to another much in the same way that a car's calculate MPG is useful. It's not an accurate prediction of exactly how efficient the system is,

AMERICAN STANDARD

COLEMAN

TRANE

but it can tell you which one is more efficient. Also, since SEER is based on a "cooling season", what region you live in will determine how long or short your cooling season is.

$3,800 - $4,800

$1,900 - $3,900

$3,500 - $4,600

14.25 SEER, 80% AFUE,

16 SEER, 80% AFUE,

15 SEER, 80% AFUE,

available in 2 to 5 tons.

BRYANT

LENNOX

YORK

GreenGenus

PART I Topic and Idea Selection

DELIVERABLE 3: APPLICATION The APP encourages people to set goals for saving energy at home and protect the air we share. The APP helps people to achieve goals by finishing some tasks. The APP connects with peopleâ&#x20AC;&#x2122;s PG&E account. It will show utility bills on the app. The savings from using the APP will show up in PG&E bills every month.

GreenGenus

PART I Topic and Idea Selection

GreenGenus

SITE MAP LOGIN HOME

MEMU

LEVEL LEVEL 1

CHECKLIST 1

MY PROFILE

LEVEL 2

CHECKLIST 2

LEVEL 3

CHECKLIST 3

LEVEL 4

CHECKLIST 4

LEVEL 5

CHECKLIST 5

FRIENDS SETTING

PART I Topic and Idea Selection

CHECKLIST

BUDGETS

CHECKLIST 1

BUDGET 1

CHECKLIST 2

BUDGET2

CHECKLIST 3 CHECKLIST 4 CHECKLIST 5

REWARDS

GreenGenus

APPLICATION

PART I Topic and Idea Selection

HOME

LEVEL 1

GreenGenus

CHECKLIST 1

LEVEL 2

CHECKLIST 2

PART I Topic and Idea Selection

BUDGET 1

BUDGET2

REWARDS

GreenGenus

MEMU 1

MY PROFILE 1

MY PROFILE 2

PART I Topic and Idea Selection

MY PROFILE 3

MEMU 2

GreenGenus

CONCLUSION This is GreenGenus. The brand whose goal is helping the individual person make an impact on air pollution by choosing a greener lifestyle. Air pollution can be reduced by using less electricity and stopping the use of a fireplace. We make the home healthier for families. We make the home more environment friendly.

PART I Topic and Idea Selection

PHOTO CREDIT www.deseretnews.com/article www.ehow.com www.debate.org/opinions/should-teachers www.paulpolitis.com/photoblog www.dzineblog360.com www.flashcoo.com www.fredascott.com www.allfun.md

MAKE THE AIR QUALITY BETTER IN THE HOME FOR FAMILIES. 90

GreenGenus

PART I Topic and Idea Selection

GreenGenus

Designed & Written by Qian ( Scarlett) Liu