Taste of the
context in here
WORLD PROCESS BOOK
aseel Elayan
TABLE OF CONTENTS The Overview
5
Research 6 Typography 7 Color Palette
8
Cover Design
9
Illustrations 12 Bookbinding 14 Pop-up Elements
16
Results 30
THE OVERVIEW To complete the capstone credit, AVT 498: Senior Project Design, I proposed my concept to the faculty which is to design an interactive book project relating to the diverse food culture. The requirements include: 1. Approved thesis concept 2. Documented research 3. Book Project 4. Process book (documenting the process of the book project) 5. Proofreading verification
Process Book 5
RESEARCH In the beginning, I started to research a broad topic of the worldwide food culture, traditions, and concerning issues based on scholarly and website articles. To ensure its credibility, I checked its year publication dates and sourced works cited. After I collected some information into a place, I organized information into 8 different categories into chapters. For 2 weeks, I typed about 3,000 words in Word Document, and the paper was proofread by a GMU Writing Center tutor and my sister for grammatical errors as a verification. I created a 7"x10" document in Adobe InDesign and designed a grid layout, master pages, and the stylesheet of typography and color.
6 Research & Typography
TYPOGRAPHY Blue Goblet
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Chantal
abcdefghijklmnopqrstuvwxyz 1234567890 Trailmade
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Charter
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Process Book 7
COLOR PALETTE I chose this color palette to accomplish the theme of colorful spices and natural foods. PRIMARY
HEX: #6b974a CMYK: 63,22,92,5 RGB: 107, 151, 74 PMS: 7490 C
HEX: #c13630 CMYK: 17, 93, 90, 7 RGB: 193, 53, 48 PMS: 180 C
HEX: #f36f42 CMYK: 0, 71, 80, 0 RGB: 243, 110, 66 PMS: 1645 C
HEX: #c47039 CMYK: 19, 63, 89, 5 RGB: 196, 113, 56 PMS: 7572 C
HEX: #f1a848 CMYK: 4, 38, 82, 0 RGB: 240, 168, 72 PMS: 804 C
HEX: #5b96a6 CMYK: 67, 29, 29, 1 RGB: 90, 149, 166 PMS: 7696 C
HEX: #173758 CMYK: 94, 74, 34, 39 RGB: 23, 55, 88 PMS: 534 C
HEX: #592d3d CMYK: 51, 82, 53, 46 RGB: 89, 45, 61 PMS: 7644 C
HEX: #c23964 CMYK: 17, 91, 41, 6 RGB: 194, 57, 100 PMS: 7635 C
HEX: #a83769 CMYK: 32, 92, 36, 6 RGB: 169, 55, 106 PMS: 7433 C
8 Color Palette & Cover Design
COVER DESIGN Designing a book cover has always been challenging for me because the appearance of cover is very important. People will judge by the cover, and its design needs to justify the book content. I’ve designed covers in order as follows:
Tas te of t h e
D WORL
Aseel Elayan
Draft 1
Draft 2
Taste of the
WORLD
Aseel Elayan
Process Book 9
Draft 3
Taste of the
Draft 4
Taste of the
WORLD
WORLD
Aseel Elayan
Aseel Elayan
Draft 5
Taste of the
Draft 6
WORLD
Aseel Elayan
Taste of the
WORLD A seel
Elayan
10 Cover Design
WORLD
Taste of the WORLD
To taste the worldwide’s cultures, practices, traditions, and many more. The world is filled with flavorful information and history of foods. Are you interested in knowing other cultural food traditions? Which food was discovered by mistake in humor? How food dietary laws of world religions differ? Then, this book is for you!
Aseel Elayan
A MILLION DIFFERENT FLAVORS
Final Outside Cover
Taste of the
Grab a fork and dig in.
Aseel Elayan
Final Inside Cover
Process Book 11
ILLUSTRATIONS Illustration is design’s best friend. It can be defined as a visual explanation or interpretation of an idea, process, or concept. To support the content, I illustrated graphics using with iPad and Apple Pencil. All of the illustrations I used in my book project is shown right. The rest of the other images such as food pictures and country flags are free-licensed downloaded from freepik.com, pixabay.com, and flaticons.com. My objective was to illustrate simple graphics yet perceive the same meaning of the idea.
12 Illustrations
Nearly
11%
of the world’s population is suffering from chronic undernourishment
Process Book 13
BOOKBINDING My experience of perfect binding was interesting. After I combined 14 spreads into order, I used my college textbooks to compress pages inbetween since I don’t have a book presser. I glued on the spine of the book twice to stick it together very well. Then, I covered it with the book cover.
14 Bookbinding
Process Book 15
POP-UP ELEMENTS My orginial plan was to add 3D pop-up elements in each spread. Due to time conflict, I added popup elements in 6 spreads only. To get inspired, I browsed pop-up tutorials through Youtube and Pinterest. I excitedly found some perfect popups to use for my book. For instance, I saw the image from Pinterest as shown on the right, and I made a connection with world hunger chapter.
16 Pop-up Elements
SOURCE https://www.pinterest.com/pin/790100328368563471/
Process Book 17
“
world hunger popup
Nearly
The war against
hunger is truly mankind’s war of
liberation
”
– John F. Kennedy
“
The war against
hunger is truly mankind’s war of
liberation
”
– John F. Kennedy
JFK’s Quote (8.5"x14")
18 Pop-up Elements
11%
“
The war against
of the world’s population is suffering from chronic undernourishment
hunger is truly mankind’s war of
liberation
” “
– John F. Kennedy
The war against
hunger is truly mankind’s war of
liberation
”
– John F. Kennedy
Nearly
11%
of the world’s population
Nearly
11%
is suffering from chronic undernourishment
of the world’s population is suffering from chronic undernourishment
Nearly
11%
of the world’s population is suffering from chronic undernourishment
World Hunger Statistics (8.5”x14”)
Process Book 19
This popup is called “Waterfall Card” which I found on YouTube. I’d say this was my favorite popup to make out of all other popup elements because it is so simple yet fun. I placed it into the “Food Timeline” chapter because I thought it would fit the theme of “going on the journey of the time” when you pull the tab. I had tried to use food as a theme for a waterfall card, and I’m glad that an “ice cream cone” with round shapes was doable. I chose “The Oops Scoops” as the title since it is about food that was discovered by mistake.
20 Pop-up Elements
SOURCE https://www.youtube.com/watch?v=63FuKrc-OFU
Process Book 21
22 Pop-up Elements
Process Book 23
When I was wondering how to achieve four categories through a popup element, I decided to use four folding paper method to cover the inside text. To reflect the ancient feelings, I used Photoshop for the cloud effect just like as old paper texture as shown in the front of the popup.
24 Pop-up Elements
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Ch
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Back of the Popup
sm
Folded Popup
glue area
Is
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la Is
Bu m
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Bu Front of the Popup The Jewish food dietary laws explain the rules for choosing kosher animal products, including the prohibition of what is considered “unclean” animals such as pigs, rabbits, shellfish, reptiles, and the mixing of meat and dairy. Permitted food is mammals with split hooves, fish with fins, eggs, and milk from kosher animals. According to Jewish law, permitted animals must go through the slaughter process called schechita, in which all blood must be drained out from the meat before it is eaten.
Christianity does not have any specific food dietary guidelines because many modern Christians believe that Jesus states all food is clean in Mark 7:17–19. According to the New Testament, the apostle Peter’s vision of the sheet lowered from heaven and containing all types of animals that the divine voice pronounced clean and fit for food provided the church with a mandate to abandon the food regulations.
One of Buddhism’s five ethical teachings prohibits taking away life from any person or animal, so many Buddhists decide not to slaughter and consume animals as interpretation. They usually follow a lacto-vegetarian diet because all three religions Hinduism, Buddhism, and Jainism have a key concept which is called ahimsa, which means “no doing harm” to respect all living things.
Muslims do not drink or eat intoxicated alcohol, wine, swine, blood, and dead flesh because they believe that each one has a disadvantage effect on the body. However, if a Muslim finds himself or herself desperately starving, eating swine is permitted at this time.
Some Jews fast on the holiest day of the year in Judaism, Yom Kippur, known as the Day of Atonement. They (except children under nine years old) fast for 25 hours, abstaining from food and beverage.
Like Islam, Buddhism is prohibiting drinking alcohol since it clouds the mind and can lead them to break other religious rules. Some Buddhists abstain from garlic, onion, chives, leeks, and shallots as these strong-smelling vegetables are thought to increase sexual desire and anger when eaten cooked. Some are expected to fast from noon until the dawn of the following day as a way to self-control.
Some several Christian denominations practice fasting, for instance, the 40-day “Great Lent” fasting begins on Ash Wednesday until 9 days before Easter day. Some abstain only meat while millions of Christians and Catholics give up targeted sources of pleasure or entertainment.
Like Judaism, some Muslims only eat halal meat. Halal meat is when sacrificing animals with split hooves while saying Bismillah, and using a specific slaughter way to end animals suffer quicker. During the Islamic month Ramadan, Muslims (older people, children before puberty, menstruating, pregnant, breastfeeding, and people with the illness are excused) abstain food and drink from sunrise to sunset to purify spiritually and faith.
Process Book 25
26 Pop-up Elements
Process Book 27
Wonton China
Pierogi Poland
Kimchi
South Korea
Pavlova
New Zealand
Wonton are a variety of thin-skinned dumplings with meat, seafood or vegetable filling enclosed in tender wheat dough wrappers. These dishes soon became so popular they were sold anywhere from river boat food vendors to the streets, enjoyed both by royalty and the common folk.
Pierogi is savory stuffed dumplings filled with cheese, onions, ground meat, mushrooms, potatoes, and sauerkraut. Today, pierogies are extremely popular that can be found in numerous pierogarnia eateries on Polish street corners. Poland also celebrates National Pierogi Day every year on October 8th.
Kimchi is a classic starter or a side dish meal, these spicy and sour known as kimchi start their way sliced, tied in bundles, and marinated in brine with hot chili peppers, salty fish paste, sugar, garlic, etc. The dish is so beloved that the locals even shout “kimchi!” when their picture is taken, in the same manner that Americans shout “cheese!”.
Pavlova is the summer dessert from combining egg whites, cornstarch, vinegar, and sugar. Traditional toppings include whipped cream or lemon curd, and the dessert is often prepared during Christmastime.
Front of the Popup
28 Pop-up Elements
Back of the Popup
Process Book 29
RESULTS My process had ups and downs which is normal for any project. I realized that I was rushing through everything with a close deadline, which caused me to print the wrong stuff. For instance, I printed a booklet that was way smaller than the actual size, so I spent my time figuring out the right way. I felt guilty for killing trees because I had printing errors many times. On the bright side, I enjoyed researching my topic of the book which has taught me lots of interesting things. After everything transferred to online because of COVID-19, I continued my orginial popup plan to keep myself busy at staying home. Doing popup elements can be tough but terrific because it is a nice way to force myself to design in 3D instead of a 2D flat document.
30 Results
If I had more time, I would work on my research more to expand the topic of the food culture, such as countries that I haven’t included in my book. Also, I would refine further in some spreads. I’m pretty satisfied with how my project turned out at the end of the senior year.
Process Book 31
May 2020 Fairfax, VA Copyright © 2020
