Brand Guidelines Version 1.0
Brand Guidelines
Table of Contents Mission Statement
3
Logo Usage
8
Master Logo
4
Incorrect Logo Use
9
Logo Variations
5
Business Stationery
10
Color Palette
6
Brand Application
Typography
7
Subsidiaries
11 12 - 13
2
Brand Guidelines
Mission Statement Purefare’s mission is to make incredible allergen-free food accessible to everyone. We believe that sharing healthy carefree meals with our families and loved ones is an important way to demonstrate our values and affection. At Purefare we create meals that help people eat the best with fresh ingredients. By doing this, we ensure that every meal is of high quality.
3
Brand Guidelines
Master Logo Logomark
Logotype
Tagline Logo 4
Brand Guidelines
Logo Variations
Original logo on white background
White logo on green background
White logo on image background
Black logo when printing BW
5
Brand Guidelines
Color Palette
PANTONE: 367 C RGB: 150, 199, 60 CMYK: 47, 1, 99, 0 HEX: #96C73C
PANTONE: 7692 C RGB: 1, 91, 142 CMYK: 96, 66, 21, 5 HEX: #015B8E
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Brand Guidelines
Typography Our logo uses DK Lemon Yellow Sun while our headlines and body text uses Brandon Grotesque Bold and Brandon Grotesque Regular.
DK Lemon Yellow Sun
AA
ABCD E FG H I J KL M NO PQRSTUV W XY Z abcd efgh ij klm no pqrst u v w xyz 0 1 23 45 6789
Brandon Grotesque Bold
AA
Brandon Grotesque Regular
AA
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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Brand Guidelines
Logo Usage It’s important to maintain a safe space area around the logo to avoid overcrowding. The whitespace keeps the brand feeling clean.
Minimum Size: 1 inch
Safe Zone: Always leave safe spaces for the logo
Maximum Size: No maximum size
8
Brand Guidelines
Incorrect Logo Use
Avoid distorting
Avoid rotating
Avoid changing fonts
Avoid adding strokes
Avoid placing onto busy background
Avoid boxing logo
9
Brand Guidelines
Business Stationery
10
Brand Guidelines
Brand Application We pride ourselves in our clean and recognizable branding.
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Brand Guidelines
Subsidiary Companies Peacefull is a subsidiary of Purefare. It is designed with kids in mind. All of the foods are still allergen-friendly and friendly portions.
Color
PANTONE: 715 C RGB: 248, 154, 48 CMYK: 0, 47, 97, 0 HEX: #F89A30 PANTONE: 367 C RGB: 151, 202, 63 CMYK: 46, 0 97, 0 HEX: #97CA3F
Black and White
Logotype: Bakeapple Regular Tagline: Brandon Grotesque Regular
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Brand Guidelines
Subsidiary Companies NurtureBox is a subsidiary of Purefare. It is for people that want taste and quality on the go. The packaging and portion makes it an easy way to eat anywhere you are.
Color
PANTONE: 575 C RGB: 108, 138, 58 CMYK: 62, 29, 100, 10 HEX: #6C8A3A PANTONE: 729 C RGB: 191, 136, 74 CMYK: 23, 48, 81, 4 HEX: #BF884A
Black and White
Logotype: Multicore Tagline: Brandon Grotesque Regular
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www.purefare.com | 1-800-587-5568 | 11 W 53rd St, New York, NY 10019