BRAND IDENTITY
Primary Colors Our color palette is always to be used on visual materials outside the West Aero Airline ‘owned’ environment. For example: advertising, building exteriors, aircraft exteriors, customer service desk fascias, and boarding passes. Both purple and white act as alternative base colors. Purple is good for clear orientation and ‘luxury’ branding while white offers a more relaxed and peaceful presentation.
West Aero Purple C: 81 M: 100 Y: 35 K: 31
R: 69 G: 29 B: 84
HEX: 451d54
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