G R A P H I C S TA N D A R D G U I D E
INDIE FILM FESTIVAL INDIE FILM FESTIVAL INDIE
GRAPHIC STANDARD GUIDE This guideline serves as instructions to maintain consistency of verbal and visual representations for Virginia Indie Film Festival. It contain the logo, palette, typography, and graphics of who we are. It help send a message of professionalism and strong clarity of our brand when it is represented by a unified image. It is advisable to not use incorrect or unauthorized use of VIFF’s name and marks.
01 .
INTRODUCTION p.01
02 .
LOGO p.02 VARIATIONS ALTERNATES
03 .
CLEAR SPACE p.06
04 .
APPLICATION p.08 INCORRECT USAGES
05 .
PALETTE p.11
06 .
TYPOGRAPHY: digital p.14 TYPOGRAPHY: print
TABLE OF CONTENTS
07 .
STATIONERY
08.
COLLATERALS p.19
09.
MASCOT p.25
p.17
01. VIRGINIA INDIE FILM FESTIVAL Started in 2008, the Virginia Indie Film Festival holds annually at Virginia Beach is a cultural event that bring love for cinema to its fans whether you are an enthusiast or just hoping for a good time out with friends and family. We show love to both international and domestic indie films. We hope to give aspiring auteur a platform to showcase their films to a bigger audience.
02. LOGO The logo is the first building block for our brand image. It will be the first thing others see when they look at us. It is best to show a clear and positive representation. The logo for Virginia Indie Film Festival should be presented visually as it is. Alterations in any ways is not allowed.
02.a LOGO
The logo is a wordmark logo combining graphic and typography elements. The V in VA is represented by minimalistic vector shapes joined together. The slanted angle of the words indie film festival help created the slope for the letter A. It is subtle way to represent the VA without spelling it out. The vectors and typography should always be display together without any alterations of any kind.
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INDIE FILM FESTIVAL INDIE FILM
02.b LOGO VARIATIONS
VIRGINIA INDIE FILM FESTIVAL
INDIE FILM FESTIVAL INDIE FILM FESTIVAL INDIE FILM
FILM FESTIVAL INDIE FILM FESTIVAL INDIE FILM FESTIVAL
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02.c ALTERNATIVE LOGO
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VIRGINIA INDIE FILM FESTIVAL VIRGINIA INDIE FILM FESTIVAL In situations where there is limited spacing, this version of the logo can be used in constrained area. Use these versions only when necessary.
VIRGINIA INDIE FILM FESTIVAL
03. CLEAR SPACE It is important to keep a clear area around the logo to avoid clashing with the visual hierarchy. An exclusion zone surround the logo to regulate any graphical elements infringing on the area. Whenever the logo is use, it is best to maintain a clear space around it to cleanly create visual representation.
03. CLEAR SPACE
It is important to keep a clear area around the logo to avoid clashing with the visual hierarchy. Keep exclusion zone the same size as letter M around the logo to regulate any graphical elements infringing on the area. Whenever the logo is use, it is best to maintain a clear space around it.
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INDIE FILM INDIE INDIE INDIE FESTIVAL FILM FILM FILM INDIEFESTIVAL FESTIVAL FESTIVAL FILM INDIE FESTIVAL FILM VIRGINIA INDIE INDIE INDIE INDIE FESTIVAL FILM FILM FILM FILM FESTIVAL VIRGINIA INDIE VIRGINIA IN INDIE FESTIVAL FESTIVAL FESTIVAL VIRGINIA INDIE FILM FILMFILM FESTIVAL FILM FESTI VIRGINIA INDIE FESTIVAL FESTIVAL INDIE VIRGINIA INDIE FILM FESTIVAL FILM FESTIVAL INDIE FILM INDIE INDIE VIRGINIA INDIE VIRGINIA IN FESTIVAL VIRGINIA INDIE FILM FILM FILM FILM FESTIVAL FILM FESTI INDIEFESTIVAL VIRGINIA INDIE FESTIVAL FESTIVAL
04. APPLICATION The logo must be legible. Whatever background it is placed on must have high contrast to the color scheme and not a matching one that would result in part of the logo disappearing.
04. APPLICATION
INDIE FILM 09 FESTIVAL
VIRGINIA INDIE FILM FESTIVAL
INDIE FILM FESTIVAL INDIE FILM FESTIVAL INDIE FILM FESTIVAL
VIRGINIA INDIE FILM FESTIVAL
INDIE VIRGINIA INDIE FILM FESTIVAL FILM FESTIVAL
VIRGINIA INDIEINDIE FILM FILM FESTIVAL
FESTIVAL
INDIE FILM FESTIVAL INDIE FILM FESTIVAL
VIRGINIA INDIE FILM FESTIVAL
VIRGINIA INDIE FILM FESTIVAL
FILM FESTIVAL
VIRGINIA INDIE FILM FESTIVAL
INDIE FILM VIRGINIA INDIE FESTIVAL
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04.a 04.b INCORRECT USAGES USAGE
VIRGINIA INDIE FILM FESTIVAL
Put logo on high contrast background
INDIE FILM FESTIVAL
P P34-5C P P40-7C P P26-15C
INDIE FILM FESTIVAL INDIE FILM INDIE FESTIVAL FILM
INDIE FILM FESTIVAL
INDIE FILM VIRGINIA INDIE FESTIVAL No special effects
FILM FESTIVAL
P P34-5C P P40-7C P P26-15C
INDIE INDIE FILM FILM FESTIVAL FESTIVAL INDIE FILM FESTIVAL alterations tochanging shape or Any overlapping, overlap, distortion, palette, and inlegibility are not allowed. color palette, or legiblity issues are not allowed. Please use the logo as itPlease is. present the logo as it is.
INDIE FILM
P P34-5C P P40-7C P P26-15C
VIRGINIA INDIE FILM FESTIVAL
No transformation or warp
FESTIVAL
INDIE FILM Do not use both variation FESTIVAL
VIRGINIA INDIE INDIE FILMFILM FESTIVAL FESTIVAL
10 PAGE
INDIE FILM No text overlay FESTIVAL
P P34-5C P P40-7C P P26-15C
INDIE FILM Lorem ipsum dolor FESTIVAL sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
INDIE FILM FESTIVAL Do not change color scheme INDIE FILM FESTIVAL
Do not shorten or cut off the logo
INDIE FILM FESTIVAL
P P34-5C P P40-7C P P26-15C
INDIE FILM FESTIVAL INDIE FILM FESTIVAL
Need to be legible size
INDIE FILM FESTIVAL
INDIE FILM FESTIVAL
P P34-5C P P40-7C P P26-15C
INDIE FILM FESTIVAL INDIE FILM FESTIVAL
INDIE FILM FESTIVAL
05. PALETTE Color is an important part of visual information. The logo for Viriginia Indie Film Festival was designed to be warm and eye-catching with cohesive and harmonious color scheme to help lock the VIFF brand identity across all media. Check printers for its outputs to maintain a proper matching consistency.
05. PALETTE
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INDIE FILM FESTIVAL
#F79765 RGB 237/151/101 CMYK 0/49/64/0 PANTONE 1565 C
INDIE FILM FESTIVAL
#F36C42 RGB 243/108/66 CMYK 0/73/80/0 PANTONE 1645 C
#8A5213 RGB 138/82/19 CMYK 0/50/89/53 PANTONE 724 C
05. PALETTE
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VIRGINIA INDIE FILM FESTIVAL VIRGINIA INDIE FILM FESTIVAL VIRGINIA INDIE FILM FESTIVAL
#F79765 RGB 237/151/101 CMYK 0/49/64/0 PANTONE 1565 C
#F36C42 RGB 243/108/66 CMYK 0/73/80/0 PANTONE 1645 C
06. TYPOGRAPHY Typography is an important visual representation. We need a clear and readable typeface so readers can quickly find the information they need.
06.a TYPOGRAPHY: digital
VIRGINIA INDIE FILM FESTIVAL
HEADER extrabold
SUBHEADING bold
HEADLINE medium
BODY TEXT regular
RALEWAY
CAPTION light
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
06.a TYPOGRAPHY: digital
VIRGINIA INDIE FILM FESTIVAL
HEADER extrabold
SUBHEADING bold
BODY TEXT regular
PLAYFAIR DISPLAY
CAPTION italic
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
07. STATIONERY Stationery must maintain consistent visual representations of color and typography use by the brand.
07. STATIONERY
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08. COLLATERALS Logo applied on PR materials and merchadise that will be available at the event.
08. COLLATERALS: poster
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08. COLLATERALS: passes
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SINGLE DAY PASS TITLE
P P34-5C P P40-7C P P26-15C
INDIE FILM FESTIVAL INDIE FILM FESTIVAL
RELEASE DATE
2021
CAST
PARTICIPATING VIRGINIA BEACH CINEMAS
RATING
INDIE FILM FESTIVAL
INDIE FILM FESTIVAL
INDIE FILM FESTIVAL
REVIEW
P P34-5C P P40-7C P P26-15C
INDIE FILM FESTIVAL
SCREENING TIME
JUNE 19 — 21
W W W.V I F F. N E T
WEEKEND PASS TITLE
INDIE FILM FESTIVAL INDIE FILM FESTIVAL
P P34-5C P P40-7C P P26-15C
VIP PASS TITLE
INDIE FILM
FESTIVAL INDIE FILM INDIE FESTIVAL FILM
RELEASE DATE
2021
CAST
PARTICIPATING VIRGINIA BEACH CINEMAS
RATING
FESTIVAL
INDIE FILM FESTIVAL
REVIEW
SCREENING TIME
INDIE FILM FESTIVAL
INDIE FILM FESTIVAL INDIE FILM FESTIVAL
RELEASE DATE
2021
CAST
PARTICIPATING VIRGINIA BEACH CINEMAS
RATING
INDIE FILM FESTIVAL
REVIEW
JUNE 19 — 21
P P34-5C P P40-7C P P26-15C
SCREENING TIME
JUNE 19 — 21
08. COLLATERALS: merchandise
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08. COLLATERALS: merchandise
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08. COLLATERALS: catalogue
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09. MASCOT Cardie, the northern cardinal, give a fun and friendly personality to our brand. The northern cardinal is a known bird associated with Virginia to help represent the state’s spirit.
09. MASCOT
CONCEPT ART Cardie have two pink cheeks to give off a cute and friendly vibe. He don a bow tie and Hawaiian shirt to fit the fun energy of Virginia Beach. Two tufts of feathers stick out to gives the impression of eyebrows to give him more personality. He is present in merchadises for the festival in stylistic or simplistic interpretations.
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