VIFF Graphic Standard Guide

G R A P H I C S TA N D A R D G U I D E

INDIE FILM FESTIVAL INDIE FILM FESTIVAL INDIE

GRAPHIC STANDARD GUIDE This guideline serves as instructions to maintain consistency of verbal and visual representations for Virginia Indie Film Festival. It contain the logo, palette, typography, and graphics of who we are. It help send a message of professionalism and strong clarity of our brand when it is represented by a unified image. It is advisable to not use incorrect or unauthorized use of VIFF’s name and marks.

01 .

INTRODUCTION p.01

02 .

LOGO p.02 VARIATIONS ALTERNATES

03 .

CLEAR SPACE p.06

04 .

APPLICATION p.08 INCORRECT USAGES

05 .

PALETTE p.11

06 .

TYPOGRAPHY: digital p.14 TYPOGRAPHY: print

TABLE OF CONTENTS

07 .

STATIONERY

08.

COLLATERALS p.19

09.

MASCOT p.25

p.17

01. VIRGINIA INDIE FILM FESTIVAL Started in 2008, the Virginia Indie Film Festival holds annually at Virginia Beach is a cultural event that bring love for cinema to its fans whether you are an enthusiast or just hoping for a good time out with friends and family. We show love to both international and domestic indie films. We hope to give aspiring auteur a platform to showcase their films to a bigger audience.

02. LOGO The logo is the first building block for our brand image. It will be the first thing others see when they look at us. It is best to show a clear and positive representation.

The logo for Virginia Indie Film Festival should be presented visually as it is. Alterations in any ways is not allowed.

02.a LOGO

The logo is a wordmark logo combining graphic and typography elements. The V in VA is represented by minimalistic vector shapes joined together. The slanted angle of the words indie film festival help created the slope for the letter A. It is subtle way to represent the VA without spelling it out.

The vectors and typography should always be display together without any alterations of any kind.

VIRGINIA INDIE FILM FESTIVAL

03

INDIE FILM FESTIVAL INDIE FILM

02.b LOGO VARIATIONS

VIRGINIA INDIE FILM FESTIVAL

INDIE FILM FESTIVAL INDIE FILM FESTIVAL INDIE FILM

FILM FESTIVAL INDIE FILM FESTIVAL INDIE FILM FESTIVAL

04

02.c ALTERNATIVE LOGO

VIRGINIA INDIE FILM FESTIVAL

05

VIRGINIA INDIE FILM FESTIVAL VIRGINIA INDIE FILM FESTIVAL In situations where there is limited spacing, this version of the logo can be used in constrained area. Use these versions only when necessary.

VIRGINIA INDIE FILM FESTIVAL

03. CLEAR SPACE It is important to keep a clear area around the logo to avoid clashing with the visual hierarchy. An exclusion zone surround the logo to regulate any graphical elements infringing on the area.

Whenever the logo is use, it is best to maintain a clear space around it to cleanly create visual representation.

03. CLEAR SPACE

It is important to keep a clear area around the logo to avoid clashing with the visual hierarchy. Keep exclusion zone the same size as letter M around the logo to regulate any graphical elements infringing on the area.

Whenever the logo is use, it is best to maintain a clear space around it.

VIRGINIA INDIE FILM FESTIVAL

07

INDIE FILM INDIE INDIE INDIE FESTIVAL FILM FILM FILM INDIEFESTIVAL FESTIVAL FESTIVAL FILM INDIE FESTIVAL FILM VIRGINIA INDIE INDIE INDIE INDIE FESTIVAL FILM FILM FILM FILM FESTIVAL VIRGINIA INDIE VIRGINIA IN INDIE FESTIVAL FESTIVAL FESTIVAL VIRGINIA INDIE FILM FILMFILM FESTIVAL FILM FESTI VIRGINIA INDIE FESTIVAL FESTIVAL INDIE VIRGINIA INDIE FILM FESTIVAL FILM FESTIVAL INDIE FILM INDIE INDIE VIRGINIA INDIE VIRGINIA IN FESTIVAL VIRGINIA INDIE FILM FILM FILM FILM FESTIVAL FILM FESTI INDIEFESTIVAL VIRGINIA INDIE FESTIVAL FESTIVAL

04. APPLICATION The logo must be legible. Whatever background it is placed on must have high contrast to the color scheme and not a matching one that would result in part of the logo disappearing.

04. APPLICATION

INDIE FILM 09 FESTIVAL

VIRGINIA INDIE FILM FESTIVAL

INDIE FILM FESTIVAL INDIE FILM FESTIVAL INDIE FILM FESTIVAL

VIRGINIA INDIE FILM FESTIVAL

INDIE VIRGINIA INDIE FILM FESTIVAL FILM FESTIVAL

VIRGINIA INDIEINDIE FILM FILM FESTIVAL

FESTIVAL

INDIE FILM FESTIVAL INDIE FILM FESTIVAL

VIRGINIA INDIE FILM FESTIVAL

VIRGINIA INDIE FILM FESTIVAL

FILM FESTIVAL

VIRGINIA INDIE FILM FESTIVAL

INDIE FILM VIRGINIA INDIE FESTIVAL

VIRGINIA INDIE FILM FESTIVAL

04.a 04.b INCORRECT USAGES USAGE

VIRGINIA INDIE FILM FESTIVAL

Put logo on high contrast background

INDIE FILM FESTIVAL

P P34-5C P P40-7C P P26-15C

INDIE FILM FESTIVAL INDIE FILM INDIE FESTIVAL FILM

INDIE FILM FESTIVAL

INDIE FILM VIRGINIA INDIE FESTIVAL No special effects

FILM FESTIVAL

P P34-5C P P40-7C P P26-15C

INDIE INDIE FILM FILM FESTIVAL FESTIVAL INDIE FILM FESTIVAL alterations tochanging shape or Any overlapping, overlap, distortion, palette, and inlegibility are not allowed. color palette, or legiblity issues are not allowed. Please use the logo as itPlease is. present the logo as it is.

INDIE FILM

P P34-5C P P40-7C P P26-15C

VIRGINIA INDIE FILM FESTIVAL

No transformation or warp

FESTIVAL

INDIE FILM Do not use both variation FESTIVAL

VIRGINIA INDIE INDIE FILMFILM FESTIVAL FESTIVAL

10 PAGE

INDIE FILM No text overlay FESTIVAL

P P34-5C P P40-7C P P26-15C

INDIE FILM Lorem ipsum dolor FESTIVAL sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna

INDIE FILM FESTIVAL Do not change color scheme INDIE FILM FESTIVAL

Do not shorten or cut off the logo

INDIE FILM FESTIVAL

P P34-5C P P40-7C P P26-15C

INDIE FILM FESTIVAL INDIE FILM FESTIVAL

Need to be legible size

INDIE FILM FESTIVAL

INDIE FILM FESTIVAL

P P34-5C P P40-7C P P26-15C

INDIE FILM FESTIVAL INDIE FILM FESTIVAL

INDIE FILM FESTIVAL

05. PALETTE Color is an important part of visual information. The logo for Viriginia Indie Film Festival was designed to be warm and eye-catching with cohesive and harmonious color scheme to help lock the VIFF brand identity across all media. Check printers for its outputs to maintain a proper matching consistency.

05. PALETTE

VIRGINIA INDIE FILM FESTIVAL

12

INDIE FILM FESTIVAL

#F79765 RGB 237/151/101 CMYK 0/49/64/0 PANTONE 1565 C

INDIE FILM FESTIVAL

#F36C42 RGB 243/108/66 CMYK 0/73/80/0 PANTONE 1645 C

#8A5213 RGB 138/82/19 CMYK 0/50/89/53 PANTONE 724 C

05. PALETTE

VIRGINIA INDIE FILM FESTIVAL

13

VIRGINIA INDIE FILM FESTIVAL VIRGINIA INDIE FILM FESTIVAL VIRGINIA INDIE FILM FESTIVAL

#F79765 RGB 237/151/101 CMYK 0/49/64/0 PANTONE 1565 C

#F36C42 RGB 243/108/66 CMYK 0/73/80/0 PANTONE 1645 C

06. TYPOGRAPHY Typography is an important visual representation. We need a clear and readable typeface so readers can quickly find the information they need.

06.a TYPOGRAPHY: digital

VIRGINIA INDIE FILM FESTIVAL

HEADER extrabold

SUBHEADING bold

HEADLINE medium

BODY TEXT regular

RALEWAY

CAPTION light

15

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

06.a TYPOGRAPHY: digital

VIRGINIA INDIE FILM FESTIVAL

HEADER extrabold

SUBHEADING bold

BODY TEXT regular

PLAYFAIR DISPLAY

CAPTION italic

16

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

07. STATIONERY Stationery must maintain consistent visual representations of color and typography use by the brand.

07. STATIONERY

VIRGINIA INDIE FILM FESTIVAL

18

08. COLLATERALS Logo applied on PR materials and merchadise that will be available at the event.

08. COLLATERALS: poster

VIRGINIA INDIE FILM FESTIVAL

20

08. COLLATERALS: passes

VIRGINIA INDIE FILM FESTIVAL

20 21

21

SINGLE DAY PASS TITLE

P P34-5C P P40-7C P P26-15C

INDIE FILM FESTIVAL INDIE FILM FESTIVAL

RELEASE DATE

2021

CAST

PARTICIPATING VIRGINIA BEACH CINEMAS

RATING

INDIE FILM FESTIVAL

INDIE FILM FESTIVAL

INDIE FILM FESTIVAL

REVIEW

P P34-5C P P40-7C P P26-15C

INDIE FILM FESTIVAL

SCREENING TIME

JUNE 19 — 21

W W W.V I F F. N E T

WEEKEND PASS TITLE

INDIE FILM FESTIVAL INDIE FILM FESTIVAL

P P34-5C P P40-7C P P26-15C

VIP PASS TITLE

INDIE FILM

FESTIVAL INDIE FILM INDIE FESTIVAL FILM

RELEASE DATE

2021

CAST

PARTICIPATING VIRGINIA BEACH CINEMAS

RATING

FESTIVAL

INDIE FILM FESTIVAL

REVIEW

SCREENING TIME

INDIE FILM FESTIVAL

INDIE FILM FESTIVAL INDIE FILM FESTIVAL

RELEASE DATE

2021

CAST

PARTICIPATING VIRGINIA BEACH CINEMAS

RATING

INDIE FILM FESTIVAL

REVIEW

JUNE 19 — 21

P P34-5C P P40-7C P P26-15C

SCREENING TIME

JUNE 19 — 21

08. COLLATERALS: merchandise

VIRGINIA INDIE FILM FESTIVAL

22

08. COLLATERALS: merchandise

VIRGINIA INDIE FILM FESTIVAL

23

08. COLLATERALS: catalogue

VIRGINIA INDIE FILM FESTIVAL

24

09. MASCOT Cardie, the northern cardinal, give a fun and friendly personality to our brand. The northern cardinal is a known bird associated with Virginia to help represent the state’s spirit.

09. MASCOT

CONCEPT ART Cardie have two pink cheeks to give off a cute and friendly vibe. He don a bow tie and Hawaiian shirt to fit the fun energy of Virginia Beach. Two tufts of feathers stick out to gives the impression of eyebrows to give him more personality. He is present in merchadises for the festival in stylistic or simplistic interpretations.

VIRGINIA INDIE FILM FESTIVAL

26