LOCAL DESIGNER STYLE SHOWCASE SONOMA COUNTY’S THE GIRL & THE FIG FALL FASHION TRENDS
DISTINCTIVE DEL SUR LIVING
ELEGANTLY EXPRESSED. Experience quintessential Southern California living in the coastal hills of North County. Set among the award winning* master-planned community of Del Sur and close to acclaimed Poway Unified schools, these estate-style homes live graciously with large indoor/outdoor plans, vaulted ceilings, culinary kitchens, luxurious owner’s suites and beautifully appointed interiors.
THE ESTATES AT DEL SUR From the low $2,000,000s 4,396 to 7,384 sq ft / Up to 6 bedrooms with 6.5 bathrooms FINAL OPPORTUNITY
ARTESIAN ESTATES AT DEL SUR From the high $1,000,000s 4,223 to 5,687 sq ft / Up to 7 bedrooms with 7.5 bathrooms NOW SELLING
CalAtlanticHomes.com/SanDiego
Seller does not represent/guarantee that the project will be serviced by any particular public school/school district or, once serviced by a particular school/school district, that the same school/school district will service the project for any particular period of time. Eligibility requirements (including geographical) may change over time. You should independently confirm which schools/districts serve the project and learn more information about the school district’s boundary change process prior to executing a purchase contract. *To find out more information, visit John Burns Real Estate Consulting, LLC (January 2017), www.realestateconsulting.com. Square footage/acreage shown is only an estimate and actual square footage/acreage will differ. Buyer should rely on his or her own evaluation of useable area. Prices, plans and terms are effective on the date of publication and subject to change without notice. Depictions of homes or other features are artist conceptions. Hardscape, landscape and other items shown may be decorator suggestions that are not included in the purchase price and availability may vary. CalAtlantic Group, Inc. California Real Estate License No. 01138346. CADS165. 8/17
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Join us for live music on our rooftop deck during Taste of Del Mar. Plus, Sip Stops throughout the Plaza and specialty tastes from our
AWA R D -W I NN I N G R E S TAUR A NT S!
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Visit our website for more inspiration www.TBLandscaping.com
858.335.8151
Imagine the Possibilities
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License c-27 & c-53 942252
858.335.8151
Visit our website for more inspiration www.TBLandscaping.com
An Exceptional Neighborhood Deserves Exceptional Service Serene Open Views, Encinitas, $1,349,000
In E Dascr y ow 1
Oceanfront Condo The Strand, $895,000
DANNY POWER 760.519.9293 danny@dannypower.com DANNYPOWER.COM CA BRE#01316578
Paradise on The Park Encinitas, $900,000
“45 -Year resident. Local knowledge and experience counts.”
Solar Powered Model Home Encintas Ranch $1,485,000
La Jolla, $1,575,000
Leucadia, $1,550,000
2800’, 4 bed + office
Canyon Views
Offices in La Jolla, Del Mar, Solana Beach, and La Costa
Danny Power “The Local’s Choice”
JOIN US ONLINE Find us at finehomesandliving.com to see even more of what San Diego has to offer, including:
PUBLISHED BY FINE MEDIA GROUP, INC.
PUBLISHER HEATHER WINFIELD EDITOR-IN-CHIEF JOHN WINFIELD ART DIRECTOR SCOTT A. MCPHERSON EXECUTIVE EDITOR JESS YACOVELLE ASSISTANT EDITOR HANNAH PIERANGELO GRAPHIC DESIGNER JENNA HAMBRICK
“San Diego Dreaming” Wedding Party EXPO
The Ultimate Guide to Pampering
FASHION DIRECTOR SIOMARA GARCIA COVER PHOTOGRAPHY GEORGE ARGUELLES CONTRIBUTING WRITERS NICOLE BRADLEY-BERNARD, MELISSA BURCIAGA, THEA CARNEY, KIMBERLY CEBALLOS, ROSALIE CUSHMAN, SIOMARA GARCIA, HANNAH PIERANGELO, ALAN QUINN, LIESE VICTORIA, JESS YACOVELLE ACCOUNT EXECUTIVES EMILY FAWCETT, DEJA B. FFRENCH, VANESSA FLEUR, DEREK FULLERTON, SAMANTHA SAGE
2017 Fashion Redux Photoshoot
Yoga and Timely Beauty
...and more! F O R M O R E I N F O R M AT I O N , V IS I T
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P U B L IS H E R’S L E T T E R
FA L L I N TO FAS H I O N
E
ven in San Diego, as gray clouds roll in and evenings grow longer, there’s a slight chill that sweeps
through the air. As the leaves yellow and morning dew fogs windshields, we know it’s time to break out the boots and couture coats; fall is here! FINE Magazine has you covered on the latest fall fashion trends. From flowing capes to fashionable technology, from political slogans gracing designer shirts to the color of fall (saffron!), our flashy fall fashion issue has it all! Then, take a peek at our fall exclusives, including an inside look at Sonoma County’s The Girl & the Fig restaurant, a haute couture photo-shoot and personal interviews with some of Southern California’s top designers. There’s a reason our fall fashion issue is a FINE Magazine staple. Get ready to shop ‘till you drop! – Heather Winfield
㌀㜀㐀 匀瀀漀爀琀猀 䄀爀攀渀愀 䈀氀瘀搀⸀Ⰰ 匀琀攀⸀ 㔀 䤀渀猀椀搀攀 吀䰀 匀瀀愀 ☀ 圀攀氀氀渀攀猀猀 匀愀渀 䐀椀攀最漀Ⰰ 䌀䄀 㤀㈀ 㘀㤀ⴀ㤀㘀㈀ⴀ㜀㜀㠀㤀 眀眀眀⸀猀愀爀愀猀眀攀攀琀猀甀最愀爀椀渀最⸀挀漀洀
C O N T R I B U TO R S
What’s Your Fashion Staple? HANNAH PIERANGELO
LIESE VICTORIA
KIMBERLY CEBALLOS
ASSI ST A NT E D I T OR
STY LIST
WRITER
“I can’t live without a pair of stylish sneakers. Materials like leather and suede help dress up any outfit, plus I love the freedom and comfort they provide. Can’t go wrong!”
JESS YACOVELLE E X E C UT I VE ED I T OR
“For work, it’s my black mini backpack to carry all of my styling essentials. It’s convenient because my hands are free, but I have my styling tools accessible when I need them.”
ROSALIE CUSHMAN
“An elegant blazer... I love to pair it with jeans, a crisp white t-shirt and heels or throw it over a dress for a more refined look. A chic, fitted blazer adds a ‘je ne sais quoi’ feel to almost any outfit.”
W RITER
“I’m a black leather kind of girl; from the heavy leather jacket I don rain or shine to the knee-high boots I wear year ‘round. What can I say? I have a thing for a tough exterior.”
“I must absolutely, positively have ‘little black trousers’ as a fashion staple in my wardrobe. I wear both full-length and capri-style, whether tailored, cuffed or straight.”
SIOMARA GARCIA
MELISSA BURCIAGA
F A SH I O N D I R E CT OR
W RITER
“Sunglasses! They are my secret addiction. I love to hide behind oversized sunglasses, and creative shades make a great fashion statement. I always tell my little sister, ‘Never leave the house without a pair of sunnies; you just never know when you’ll need them.’”
“My fashion staple is a simple midi dress or a little black dress. I can accessorize these two pieces with bold statement necklaces, a blazer or bright colored shoes. These pieces are easy and will have you looking pulled together quickly.”
NICOLE BRADLEY BERNARD WRITER
“Tank tops in various colors and shades are a staple to my personal sense of fashion because they’re great for temperature control, and they allow for a plethora of fun, layered looks for any season.”
WHAT’S YOUR FASHION STAPLE? We want to hear from YOU! Follow us on Instagram, Twitter and Facebook @FINEMagazine and tell us your fashion must-haves. Our favorites will be featured on our website on October 1st.
View our contributors’ bios at finehomesandliving.com
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F I N E S D.CO M | FAC E B O O K .C O M / F I N E M AGA Z I N E S
Photo Credit|IG@sarahmbosworth
E S T. 1 9 9 9
@madeinearthofficial DEL MAR PLAZA, 1555 CAMINO DEL MAR, SUITE 106
WWW.MADEINEARTHUS.COM M E L B O U R N E
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D E L
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C O N T E N TS
34 FE ATURE 50
Local Designer Style Showcase
D E PA R T M E N TS 24
September Calendar
FRO N T A N D CE N T E R
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Fall Fashion Color Inspiration
30
Many Strands Make Light Work
H O M E A N D ST YL E
50
34
Get Smart
38
Capes to the Rescue
40
Haute Noon
H E A LT H A N D B E AU T Y
66
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Men, Say Hello to ‘Manpering’
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Trending Tresses
WINE AND DINE
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The Girl & the Fig
A RTS A N D SO CI E T Y
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Social Scene
ONE MORE THING
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F I N E S D.CO M
Getting Political
THE GMT-MASTER II Designed for airline pilots in 1955 to read the time in two time zones simultaneously, perfect for navigating a connected world in style. It doesn’t just tell time. It tells history.
OYSTER PERPE TUAL GMT-MASTER II IN 18 KT WHITE G OLD
rolex
oyster perpetual and gmt-master ii are ® trademarks.
opopopopopopop MARY HEON SELLS FINE HOMES, CONDOS COMING SOON WHISPERING PALMS SINGLE LEVEL Lovely Single Level Ranch On Corner Lot. Beautifully Sunlit. Spacious Family Room with Entertainment Center, Updated Kitchen, Custom Flooring Throughout, Spacious yard, Walk to Morgan Run Resort, Minutes to Village of RSF, Beaches, Shopping & Fine Dining, No Hoa Fees & No Mello Roos, Updated Master & Luxurious Master Bath, Built Ins & So Much More, A Rare Opportunity at Whispering Palms.
SANTA LUZ NEW ON MARKET Stunning Single Level Ranch, 3800+ square feet. All En Suite Bedrooms, Spacious Master Suite w/ Generous Walk in Closet, Luxurious Master Bath, Large Secondary Bedrooms, Gourmet Kitchen with Super Island, Granite Countertops, Custom Flooring, Built Ins, Walk In Pantry, Canyon Views, Large Courtyard With Fountains & Outdoor Entertainment Areas. A Showplace! Offered at $1,488,000
DEL MAR OCEAN VIEW CUSTOM MARY BROUGHT ANOTHER HAPPY BUYER
SO
LD
!
Stunning views from every room, custom Mediterranean masterpiece, whitewater ocean views, Crest Canyon privacy, beautifully appointed. Offered at $2,799,000
opopopopo MARY HEON - Top 1% Nationally
Coldwell Banker Residential Brokerage Top Producer & Award Winner Year After Year
2004-2014
popopopopopopop & ESTATES ~ MARY SELLS SAN DIEGO! SO
LD
!
RANCHO SANTA FE COVENANT VILLA BELLA VITA Nearly 11,000 sq ft understated elegance, every detail superb, extraordinary craftsmanship, an entertainers dream home. Detached 3 bedroom guest house, horse corrals, barn, aviary, 2 pools, theatre room, game center, orchards. Simply spectacular. Another happy client! Offered at $7,750,000
LA JOLLA OCEAN VIEW
SO
LD
Out of this world views. Sophisticated elegance, Pool/Spa, beautifully updated. Ocean Breezes & whitewater ocean views, panoramic views to downtown and Coronado. 5 BR, 4 BA. Another happy client! Offered at $1,775,000
SO
LD
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CARMEL VALLEY SHOWPLACE SANTA ROSA BEAUTY Gated Elegance, nearly 4600 sq ft, 5 br 5 ba + detached guest casita, hardwood flooring, custom kitchen, Carmel Valley’s Best Kept Secret. Mary brought another happy buyer! Offered at $1,475,000
opopopop Fine Homes/Condos/Investment Properties Premier Property Expert ~ Relocation Specialist
(619) 888-SOLD (7653)
MARY HEON
CAL BRE #01043449
mheon@coldwellbanker.com www.maryheon.com
CALENDAR Beach Polo
21st Annual Julian Grape Stomp
SEPTEMBER 1ST, HOTEL DEL CORONADO
This Labor Day weekend, white sands, blue skies and gentle ocean breezes form the perfect backdrop to 50 horses competing in Polo America’s 2nd Annual Beach Polo Cup on Hotel del Coronado’s private beach. The 2017 polo player roster features players from the United States, Argentina, Mexico and Switzerland. An elegant weekend of activities are planned, including four polo matches, a lavish multi-terraced VIP tent, stylish, informal fashion modeling, boutiques selling everything from jewelry to designer clothing to yachts, the Porsche Million Dollar Road Rally and more. hoteldel.com
U.S. Sand and Sculpting Challenge SEPTEMBER 1ST-4TH, BROADWAY PIER
If you have little ones at home, or love sand sculptures, then don’t miss this
SEPTEMBER 2017
SEPTEMBER 2ND, MENGHINI WINERY
This is for only the mosteducated wine connoisseurs in touch with their inner child. Ten local wineries will offer samples for patrons during the festivities... which mainly involve squishing grapes beneath your feet in the messiest ways
possible. With Roman Holiday’s music in the air, it promises to be worth the price of admission! visitjulian.com
San Diego Made SEPTEMBER 7TH, LAFAYETTE HOTEL
Join San Diego Made for the first Thursday every month for live music, local makers, creative workshops and food + drink specials. The event kicks off at 6:30 at the Lafayette Hotel, Swim Club & Bungalows. All ages welcome! sandieogmade.org
Sorrento Valley Beer Festival great event. The event features live entertainment, an array of gourmet food trucks and much more. Active military and first responders can attend for free. ussandsculpting.com
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SEPTEMBER 8TH, PARTY PALS
The third annual Sorrento Valley Beer Festival comes to Party Pals in Sorrento Valley, bringing with it an exploration of the art of the brew. The event features the
F I N E S D.CO M | FAC E B O O K .C O M / F I N E M AGA Z I N E S
best of breweries like Ballast Point, Mike Hess Brewing, Second Chance, Novo Brazil and more, plus games, live music, food trucks and fire pits. sorrentovalleybeerfestival.com
Athenaeum’s Annual Gala: Fiesta On Wall Street SEPTEMBER 8TH, ATHENAEUM MUSIC AND ARTS LIBRARY
28th annual gala! Since 1990, the Athenaeum’s largest fundraiser and social event, the gala, features a special theme—this year is Mexico! They enjoy live music, sassy dancing and a parade of party-goers. Gala guests get into the spirit of the theme by wearing extravagant costumes or cocktail attire. Cocktails and live entertainment on the patio and in the library begin as dusk falls, followed by a Mexican dinner catered by the La Jolla Hyatt Regency. After dinner, there is dancing and a silent auction. Tickets include the after party, where the gala committee transforms the library into an alternate world. Artists on the committee always design appropriate décor, much of which goes on sale. Proceeds from the gala directly support the Athenaeum’s mission. ljathenaeum.org
Revolt Summer Surf Series SEPTEMBER 9TH, OCEAN BEACH PIER
The Revolt Summer Surf Series returns for its 11th season with the third leg of a four-event competition. Season 10 saw record turnouts and some great surfing by carvers from all over the globe. Surfers representing countries that include Brazil, Peru, Japan and Australia. All will converge on San Diego beaches to challenge the USA surfers on their own turf. Daily winners and overall season points winners will take home custom trophies, cash and prizes. revoltsurfseries.com
Art Rhythm
& Wine Festival
Saturday, October 14, 11am-7pm Sunday, October 15, 11am-6pm
Presented by The Forum Carlsbad and West Coast Artists. • Free Juried Art Show featuring works in oil, acrylics, watercolor, mixed media, clay, photography, blown glass, jewelry and more • Wine Garden • Live Music and DJ Artists can apply at www.westcoastartists.com
Ticketed VIP Charity Event Saturday, October 14, 6pm-9pm
Presented by The Forum Carlsbad and FINE Magazine. • Demonstrations by Fine Artists • Wine Sampling, Cocktails & Gourmet Bites • Live Music and DJ • Silent Auction to benefit US 4 Warriors Tickets available at www.finehomesandliving.com
1923 Calle Barcelona • Carlsbad, CA 92009 760.479.0166 • www.theforumcarlsbad.com
Third Annual Carlsbad Brewfest SEPTEMBER 10TH, HOLIDAY PARK
Featuring over thirty local and national breweries, the Carlsbad Brewfest promises to please. Entertainment, food and games are sure to spark your day. Don’t forget to download Uber or Lyft before this event. Make sure to arrive early, so you don’t miss out on the great beers.
Fiestas Patrias SEPTEMBER 16TH, OLD TOWN
With San Diego being so close to the border, it is no surprise we love Mexican food. In Old Town, the Mexican Independence
carlsbadbrewfest.org
inspiring Celebrity Keynote Speakers and endless retail therapy. womensexposandiego.com
The Beach Boys SEPTEMBER 23RD, HUMPHREYS BY THE BAY
Get ready to have “Fun Fun Fun” with The Beach Boys. Coming to Humphreys by the Bay this month, the band will play from their extensive repertoire of hits in a unique outdoor concert setting on the water. Watch the sunset while enjoying the timeless classics from a quintessential California group. humphreysconcerts.com
Globe Gala 2017 Day is a day of celebration where guests can experience the arts in our beautiful city. discoveroldtown.com
KAABOO SEPTEMBER 15TH-17TH, DEL MAR FAIRGROUNDS
If you missed Coachella (or if you loved it and want a repeat) then visit Kaaboo Del Mar this September. It is a three day event featuring music, arts and great food. The event features cabanas, a club, spa services and concerts. kaaboodelmar.com
Ultimate Women’s Expo SEPTEMBER 16TH-17TH, CONVENTION CENTER
Shop at hundreds of boutique booths featuring the best San Diego has to offer in shopping, fashion, food, entertainment, cosmetics, travel, jewelry, accessories, home decor, entertainment and much more. Spend a relaxing day being pampered with spa treatments, massages, shopping, samples,
SEPTEMBER 23RD, THE OLD GLOBE THEATRE
For all art lovers, The Old Globe is hosting its annual event, an “Evening of Illusions,” guaranteed to dizzy and delight! Jane Krakowski will perform, and appearances by Karen Cohn, Nina Doede and Sheryl White have been confirmed. theoldglobe.org
http://www.insightlistings.com/26452-sky-dr-escondido92026/b/324oX8qv
Michael Citrin Pacific Sotheby’s International Realty Marketing & Sales, San Diego County BRE # 00936083
858.688.6277 cell/vmail/text MichaelCitrin@EstateManForYou.com
26452 Sky Drive, North Escondido, 92026 Near Full Mountaintop Estate with Bathing Suit Optional Pool and separate spa with waterfall plus slide. TOTALLY PRIVATE!!! Could easily be gated for more privacy. New windows and doors, new balconies New Spa Like Master Bath, walk in closets, Designer Kitchen with adjacent instant light pantry. Country and City views. Amazing by night with city lights twinkling in the distance with the stars brightly above you. Look over the clouds! Wood floors downstairs, carpeted and tile upstairs. offered at $875,000
FRONT & CENTER
Fall Fashion Color Inspiration:
Saffron By Siomara Garcia
STELLA MCCARTNEY EARRINGS, $310
What’s the latest color trend? Updated gold tones with a warm, subtly retro look for a more accessible and sophisticated appeal. Ranging from spiced yellow to caramel, these saffron tones offer a fresh alternative to the more mustard and camel shades. Saffron tones are particularly new for footwear and on velvet fabrics.
TOPSHOP RUFFLE TRIM SHIFT MINI DRESS, $75
LAMBSKIN CHANEL BAG, $4,700
TOPSHOP DISTRESSED HOODIE, $65
NET-A-PORTER MARNI SCARF, $340
GUCCI MARMONT PUMP, $500
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F I N E S D.CO M | FAC E B O O K .C O M / F I N E M AGA Z I N E S
DANIELLE SHORT & ASSOCIATES Coldwell Banker Residential Brokerage Top 1% Internationally Consistent Top Agent Coldwell Banker Rancho Santa Fe
Visit www.RanchoSantaFeHomes4Sale.com z
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Stunning single level design, custom built by Rancho Santa Fe Development. Open, free- flowing floorplan at 6200esf, features 4 bedrooms, Alderwood panelled office, temperature controlled wine cellar and spectacular Great Room design with wall to wall- Lift and Slide doors bringing the outside inside. Multiple outdoor covered loggia areas allow you to relax and enjoy the private backyard with gorgeous pool, spa, waterfall and outdoor kitchen area. Set on 1.38 useable acres.
Offered at $2,695,000-$2,850,000
Del
Ma
un r/S
Quintessential Rancho Santa Fe living set amidst nature's marvelous backdrop that typifies the country living. Sited in the Westside, this charming residence offers cool ocean breezes and a wonderful location with easy access to shopping, schools, and the beach! Single-level design with approx.3500 sf. 5 bedrooms, 3 full baths on 2.74 acres. Featuring light-filled interiors and droughttolerant gardens.
Offered at $4,735,000
Offered at $2,168,900
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Offered at $2,490,000
ch
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Westside Covenant on 4 acres with ocean view. Beautiful custom home built in 2003 at 6464esf, 4 bedrooms, 6 baths, 3 car gar. Enchanting gardens, 300 lemon trees, approved for horses. Wood details, stone floors, covered outdoor loggia, gorgeous pool and spa. Private and Spectacular.
le Val
The
Living the Country Life in Rural Del Mar! Inviting Single level home with 3 bedrooms and 3 bath at 2544esf. Prime detached 1 bedroom guest house at 1200esf. This Zen oasis setting on 1.07 acres features walking paths throughout the gardens, relaxing spa and enormous potential to create your own country getaway.
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Sited in the gated golf course community of The Crosby Estates at Rancho Santa Fe. Single level home at 3605esf, with 3 bedrooms and upstairs loft/bonus/office. Cul-de-sac location offers an oversized yard complete w/pond, bocci ball court, built in BBQ and firepit. Distressed wood floors, custom paint/faux, wood beam vaulted ceilings. Splendid views of the golf course and Santa Fe mountains.
Offered at $1,450,000
Sited in the desirable gated community of Avaron in Del Sur, this wonderful 4 bedroom, 4.5 bath 4192esf home has so much to offer! Neutral color palette throughout, inviting center courtyard design. First floor master suite, secondary bedroom downstairs with two bedrooms upstairs plus spacious bonus room which can be an optional 5th bedroom. Outdoor entertaining galore is highlighted by the sparking pool and spa, BBQ kitchen area with loggia and gorgeous southwest views that capture glorious sunsets.
Offered at $1,450,000-$1,550,000
Your North County Coastal Real Estate Agent
619-708-1500
dshort@coldwellbanker.com
ar /Av Sur
Cal BRE: 01199071
www.DanielleShort.com
FRONT & CENTER
Many Strands Make Light Work
GreenRope Makes CRM and Email Marketing a Snap By Jess Yacovelle
I
n the age of Instagram contests, email newsletters and a tweeting president, no one can argue that the internet is a powerful platform. For businesses – whether small or international – social media and email marketing can drive thousands of people to stores or websites. More powerful than flyers or radio spots, the internet is a company’s biggest asset… or crippling liability, if they fail to understand CRM. CRM stands for Customer Relationship Management, a term that refers to how a business manages and analyzes their customer interactions. The goal of CRM is to optimize business-customer relations with the hope of eventually increasing revenue. A good CRM system can make or break
a company, and no one does CRM better than GreenRope. GreenRope is a San Diego-based CRM company that combines marketing, sales and operations management into one user-friendly platform. Depending on the plan, GreenRope starts at $149 a month, but that price tag buys users a lot: some of the features offered by GreenRope include email marketing, sales and marketing automation, lead and project management, surveys, predictive analysis, social media, websites – and that’s just the beginning. With entrepreneur Lars Helgeson at the helm, GreenRope has grown into a successful business. Designed with their clients in mind, GreenRope takes the complex, multi-faceted world of CRM and
allows all of the pieces to converge in one, strong place – and actually, that’s how GreenRope got its name. Says CEO Lars Helgeson, “Green is for revenue and sustainability, and the rope is because many strands make a rope strong. The more things you connect to the system, the stronger your business.” With a laugh, Helgeson adds, “I also thought [the name GreenRope] was something people might remember.” GreenRope is memorable, but for more than their distinct name. The CRM company is the only software platform in the world that brings marketing, sales and operations management together in one place. Now international, GreenRope is used in 42 countries, with over a thousand
businesses using the software across numerous industries. Some, like Cal State San Marcos, the Better Business Bureau and yes, even FINE Magazine, are local. Other companies are oceans away. “Globally, we have Elon Musk’s Hyperloop project using our system,” explains Helgeson. “We work with manufacturing companies in Europe, universities in Europe… all different kinds of industries.” GreenRope is designed to help businesses run more efficiently, create more revenue and grow quickly by giving consumers access to large amounts of previously inaccessible data. GreenRope analyzes client trends and behavior, showing companies where their interests lie to increase more targeted marketing. Adds Helgeson, “The trick is to do more than just send a monthly email newsletter because everyone gets so much email that they likely won’t take action from that newsletter.” How is this done? For each email a user sends out, GreenRope analyzes what every recipient does. Do they open the email? Click on a link? What happens after they click on the link? Do they visit key pages on your website that indicate they are interested in buying from you? The software tracks their actions and lets GreenRope users develop a clear picture of their clients. Adds Helgeson, “It’s about detailed analytics but also what you do with the analytics. The real value is being able to say ‘I know this person
has taken an action, and I can drive something specific that I know they want across [their screen].’” GreenRope provides a slew of information that can be used to increase customer relations – and ultimately revenue – in one location. In fact, the hardest part about using GreenRope is spending a few hours setting it up. But once the CRM system is running, it’s well worth it. According to Helgeson, “Our average customer has an increase in revenue of 75% in the first 12 months.” With returns that high, GreenRope has a potential Midas-touch for any small business – it turns client leads into gold. Much of GreenRope’s success can be attributed to the company’s founder and CEO Lars Helgeson. Fueled by his determination and passion for efficiency, Helgeson always knew he wanted to be an entrepreneur – though his degrees certainly don’t show that. Helgeson originally earned his Bachelor of Science and Master of Science degrees in Mechanical
Engineering from Rensselaer Polytechnic Institute. It wasn’t until 2000 that Helgeson earned his Masters in Business Administration from University of New Mexico – by that point, Helgeson was deep in the entrepreneurial world, though he didn’t plan on starting a CRM company. “I was experimenting with different models and different businesses that failed,” Helgeson explains. “One was an art-related website. I helped a friend start a company that did medical video software… It was sort of stabbing around and trying different things.” While some of Helgeson’s early business ventures didn’t pan out, the experience taught him a lot about the online market. Take, for example, his original art-related website, which Helgeson launched in the late ‘90s. Says Helgeson, “[We wanted to] come up with a centralized place for people to sell their art, create some efficiency in the market and help artists get their names out there. As it turns out, people buy art for the emotional connection – it’s really hard to convey the emotional side of art through a computer screen.” It’s a valuable lesson, one that all business-owners need to learn nowadays: online marketing and online businesses operate differently than in-person marketing. It was in 2000 when Helgeson hit pay dirt, expanding on a burgeoning industry: email marketing. Helgeson and his team launched Cooler Email – which would eventually be absorbed into Helgeson’s GreenRope – and never looked back. The road to success wasn’t guaranteed, as there was
trepidation surrounding the launch of an email marketing company. Says Helgeson, “Back in those days, email [was] free, so why would anyone pay for it? We had to take a chance, and it turned out that yes, we could sell email. We were one of the first email marketing companies. From there, our knowledge of the market and what businesses need in understanding their marketing and sales grew.” Starting an email marketing company was a gamble, but it’s one that paid off; Cooler Email became GreenRope in 2011, growing into an efficient and necessary tool for most businesses to succeed. “It was a gradual evolution over seventeen years of first doing email, and then realizing how businesses need to use the information to grow,” explains Helgeson. “That’s been the fuel behind our business – it’s customer-driven. We always focus on what we can do to help make our [users’] lives easier.” Now, seventeen years later, Lars Helgeson is an expert at email marketing and CRM – so much so that he wrote CRM for Dummies (2017) about how to best optimize analytics into what he calls complete CRM. Adds Helgeson, “[You take] a complete view of your business, a complete view of your leads, a complete view of your clients, and [you] bring them into a single place [to] understand what your relationships are like.” Customer ease, efficiency and happiness – it’s that, almost altruistic, end goal in mind that has led Lars Helgeson and GreenRope to where they are today. It’s engendered loyalty from thousands of users around the world, seen the company through evolution as the times change and allowed GreenRope to stay fiercely independent. Says Helgeson, “We’ve never taken any venture funding. We own the whole company and all of the technology.” And why is owning the company outright important to Helgeson?
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CRM for Dummies How did Lars Helgeson get the idea for CRM for Dummies? “I realized before I wrote my book that [the For Dummies series] had different versions of CRM: Microsoft for Dummies, Salesforce for Dummies and more. No one had ever written a book that was straight-up CRM. “What I found in the industry is that when you ask ten people what CRM means to them, they’ll give ten different answers. It’s partially because universities only started offering courses in CRM in past year or two. It’s such a core component to every business, but everything is all learned experientially. I figured if we could take a basic approach to how all of these components fit together, we could help a business understand what it’s supposed to do. “The “R” in CRM is “Relationships,” and you want to create a single place to understand what those relationships are and where they come from. With the concepts behind complete CRM, you can tie your business together and understand how every [aspect] of your business impacts another.”
“We’re able to stay customer-focused because we don’t have the [pressure] of needing to get investors their money back. I don’t want to sacrifice the high-level of customer service.” GreenRope isn’t skimping on available services for their clients. In addition to webinars, articles and live training sessions, GreenRope offers users 24 hour access to their support team through email, as well as 7am–10pm access via phone and online chats. Any questions are quickly answered by the GreenRope team, and that’s by Helgeson’s design. “A lot of people say, ‘Oh, you can’t take business personally,’ but I do,” Helgeson says. “Whether someone is happy or unhappy, I take the ups and downs very personally. I want everyone to be happy.”
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The stellar customer service, user-friendly design and detailed analytics make GreenRope one of the most important tools a business can have nowadays – and that certainly leads to customer happiness. Adds Helgeson, “Maybe it’s a little bit of an ego thing, but I want our customers to love us. We know that [GreenRope] works. It’s just a matter of getting the companies we work with to adopt it into their culture. When they do, it’s transformational.” And of course it is – by weaving the strands of email marketing and CRM together, Helgeson has created a rope strong enough to pull a business into the green. You can learn more about GreenRope, expanding your business’s reach and CEO Lars Helgeson at greenrope.com.
H O M E & ST Y L E
Get Smart
Fashion Meets Function in the World of Wearable Tech by Alan Quinn
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echnology has become a part of our daily lives, integrating itself into our finances, our fitness and aspects of our fashion. It’s the hottest new accessory that combines the best of style and sensibility. But smart style is more than a trendy phone. Discover a whole new world of wearable tech to hang in your closet this fall.
LEVI’S COMMUTER TRUCKER JACKET The smartwatch may have a new competitor in Levi’s latest – the “smart jacket.” For the jacket, Levi’s partnered with Project Jacquard, a Google-sponsored program that creates textiles with touch-control interactivity. Engineered with a gesture sensitive cuff, the jacket can control functions on your phone using simple tap and swipe gestures similar to those for a smartwatch. Favoring fashion over multiple capabilities, the technology in the jacket will provide basic control over notifications and calls (plus, it keeps you warm). With Google’s reliability in the digital world and Levi’s long tradition of durability and style, this is definitely a product worth a spot in your closet. TAMBOUR HORIZON SMART WATCH The smartwatch has been updated again with new apps, features and capabilities. Its software has been refreshed, but what about its style on the surface? Far removed from the barebones FitBit,
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a new player is trying to get into the mix. The recent release of the Tambour Horizon Smartwatch by Louis Vuitton marks a collaboration of high fashion and hot tech. A true child of the brand, the watch makes a statement, though it favors pure flash and indulgence over varied functionality. Beyond the modification of the watch face and a few basic applications, the accessory is designed to draw other eyes without distracting your own. With Vuitton entering the world of wearable tech, it’s perhaps only a matter of time before other brands follow suit.
simply be a chic accessory since the scarf is a stylish piece alone.
WAIR SMART SCARF Wair, a crowdfunded company based in France, first displayed their “Smart Scarf” at the Consumer Electronics Show in 2017. A perfect blend of fashion and function, the smart scarf discreetly houses an air filter with several sensors that can be paired to a smartphone in order to detect pollutants in the air. If there’s a high amount of smog or pollen, you’ll receive a notification to put on the filter. Although unorthodox, Wair’s latest statement can prove useful for those who have a high pollen sensitivity, or it can
HALO RFID WALLET With advances in technology, it’s no surprise that pickpockets have been upgrading, too. Credit card companies have integrated RFID (or Radio Frequency Identification Device) chips in consumer cards to provide more secure transactions, but savvy thieves have found ways to tag the rectangular gold chip and gain access to personal accounts. Though these thieves do not run rampant, easy, electronic crimes are concerning, and it doesn’t hurt to take preventative measures. Specialized wallets like the Halo RFID allow consumers to
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protect themselves. With designs for men, women and youths, these wallets come in numerous colors and feature a portable battery to charge your phone. Technology doesn’t have to be cold and impersonal anymore. No longer does function have to rule over style; instead let your tech exemplify your personality with some of the most fashionable pieces of technology around!
H O M E & ST Y L E
Capes To The Rescue By Hannah Pierangelo
MARCHESA CAPE GOWN
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uterwear is an annual source of stress for fashionistas. Despite the onslaught of new styles every fall, consumers struggle to balance the necessity of warm layers with the desire to remain fashionable in the cooler parts of the year. While plenty of coats hang in closets, most women dread the thought of covering up a stylish look with something frumpy and shapeless. One fall trend that challenges the traditional warm coat is a cape. No, not a superhero cape. Though it might require
TADASHI CAPE
ADRIANNA PAPELL PLUS SIZE CAPE DRESS
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VALENTINO LACE CAPE
super powers to pull off this unique style, capes are one of the easiest pieces of attire for the fall. Drawing off the casual-chic look of a jacket draped around the shoulders, capes and their elegant sisters, cape dresses, incorporate the idea into the garment itself. Arms are liberated from their sleeves with this style, allowing for freedom of movement and an opportunity to bare some skin in a classy way. Because capes use simple design and are attached to all styles of dresses, they can be flattering on nearly any body shape. When styling more formal looks, like cocktail dresses and gowns, opt for a simpler capelet, which delicately adorns the shoulders without drawing attention away from the rest of a dress. Many designers are combining the two with the cape dress to create a professional and polished duo, sometimes embellishing capelets with lace and other features. Elegant styles no longer have to be shrouded by coats and jackets that may be too heavy or difficult to match. A cape is versatile outerwear and essential for fall.
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Long-sleeved dress by Territa Torres. Glass drop earrings by Lost & Found; gold rings by Topshop.
H O M E & ST Y L E
TEAM CREDITS
MODELS
PHOTOS
... Wendy Smith
STYLIST
... Liese Victoria
... Hannah Tribolet and Hannah Gantt of Wilhelmina Models MAKEUP
... Rhonda Laurenson
HAIR DESIGNS
... Nea Muller ... Territa Torres
LEFT Top by Territa Torres; black A-line skirt by Topshop. Gold rings by Topshop; red heels by Jada Brave. RIGHT Blue blouse by Marisol; mix print skirt by Territa Torres. Bracelet by Charming Charlie; rings by Topshop; silver heels by DBDK Fashion.
Black and white blouse by Nanette Lepore; maxi skirt by Territa Torres. Black lace choker by Charlotte Russe; bracelets by Charming Charlie; gold rings by Topshop; diamond earrings by M’s Clothing; silver heels by DBDK Fashion.
Corset by Territa Torres; black skirt by Haute Monde. Earrings by Flashbacks; gold ring by Topshop; flower ring by Miss Selfridge.
LEFT
RIGHT Long-sleeved jacket and leggings by Territa Torres; tulle skirt by Flashbacks. Black lace choker by Charlotte Russe.
H E A LT H & B E AU T Y
Men, Say Hello to ‘Manpering’ By Kimberly Ceballos
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uys, if your skincare regime consists of washing your face with bar soap and running out the door, it’s time to step up your game. Many men have begun adopting better grooming habits and are making the effort to put their best face forward. Here are some simple skincare tips for today’s modern man specifically tailored to fit your lifestyle. SAVE THE BAR SOAP FOR YOUR BODY Men are often guilty of taking super-hot showers and using harsh bar soap to cleanse their faces. This only further dries out skin, and it can increase the appearance of wrinkles. For those with oily or acne-prone skin, it can cause oil glands to over-produce to make up for the lack of hydration. A proper face wash will gently cleanse the skin from the dirt without stripping every bit of oil. CHOOSE YOUR WEAPON WISELY When shaving too closely, the hair can plunge into the skin as it grows, creating little red bumps of ingrown hairs. Multi-blade razors allow you to shave smoothly in one pass, however, for those with sensitive skin, acne-prone skin or ingrown hairs, it’s best to use a two-blade razor, since it doesn’t cut quite as
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close. Baxter of California Double Edge Safety Razor ($65) produces a comfortable shave that will leave skin smooth without irritating the complexion. It’s a good idea to change your razor blade weekly.
GO EASY ON THE MOISTURIZER On average, men naturally have more hydrated skin than women. That’s no excuse to skip the moisturizer, but it does mean that most men won’t need to invest in heavy duty facial creams. Instead, go for quality botanical-based products free of dyes, alcohols and artificial fragrances that can lead to irritated skin. The customized Men’s Raw Method Kit by Rhonda Allison (prices range from $81-$101) is specifically designed for a man’s pH level and contains
F I N E S D.CO M | FAC E B O O K .C O M / F I N E M AGA Z I N E S
calming minerals, anti-oxidants and water-binding hyaluronic acid to hydrate, heal and protect skin. DON’T SKIMP ON YOUR ZZZZ’S Clocking the recommended seven to eight hours will give your cells ample time to fix the day’s wear and tear. For skin, that means heading off wrinkles and breakouts because it’s while you sleep that the body heals and repairs itself. GET MONTHLY FACIALS Yes, real men do get facials and just about any woman will tell you that a wellgroomed man is a sexy man! Even with a good skincare routine, dead skin cells, blackheads and random hairs have their way of creeping up. Seeing an aesthetician for a monthly clean-up will keep those nose and ear hairs in control, man brows in check and skin clear and youthful. For more tips check out Beautiful You: Skin and Body Rejuvenation at Beautiful-You-SkinCare.com to contact owner, medical aesthetician and massage therapist Kimberly Ceballos for all of your skincare needs, or call 619-708-7822.
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H E A LT H & B E AU T Y
Trending Tresses Haim Salon Styles Haute Looks for Fall By Melissa Burciaga
A
s summer fades and fall approaches, fashion shifts gears and opts for darker colors and cooler tones. In beauty, hairstyles skew longer, wavier and often darker. FINE Magazine invited stylist Haim Knister of Haim Salon to create a series of styles for men and women that represent the best of the fall season and explore edgy looks in hair and makeup for the runway. Haim Knister, a native from Israel, left his country to travel the world. His passion for precise hair styling began at the Sassoon Academy in London, where he studied. Haim has been at the Del Mar Plaza for 25 years and has two other salons in five-star resorts in North County. With more than 40 years of experience in the salon industry, he has dedicated his life to teaching his staff ways to improve their work. Eufora, a natural hair product line, is the only line used in his salons in order to give his customers the best products possible.
BOLD AND BRAIDED
For this particular look, stylist Haim and his team focused on fall color trends, embracing darker palettes in both the hair and makeup. The combination of a chunky braid and ponytail adds texture to an otherwise simple and sophisticated look. A natural face is paired with the eye-catching center: the boysenberry lip. This vampy aesthetic is perfect for a walk down the runway this season. For men, charcoal is a tried and true hue and can be paired with any look. Dapper and refined, this darker gray is sophisticated.
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BRIGHT ‘N BLONDE While hair trends lean toward caramel and cocoa hues, the temperate climate and ever-relaxed vibe of Southern California is optimal for blonde hair to stay bright all year long. Instead of a muted style, this golden platinum color becomes a statement piece. Black, of course, is a staple for fall and winter, but paired with a bright focal point, the look becomes a high-contrast style that evokes energy and enigma. The stark, military-style, button-up blazer has bold red details, which pair well with a candy-apple lip. The rest of the skin and eyebrows are intentionally kept light, letting the long hair and bold lips take center stage.
NATURAL BEAUTIES We also see natural hair making a big appearance. Here, graceful curls effortlessly frame the face on both models in a simple, carefree look. Keep makeup neutral, but pair it with a bold brow and lip gloss to tie the look together. Style-wise, it’s okay to show off some skin before the weather gets too brisk. Dress up shorts with a fashionable blazer, or let those shoulders shine before the warm weather of summer is officially gone.
PRETTY IN PINK Pastel shades are a big hit throughout spring and summer, but with the right styling, those gentle hues work in fall as well. A shoulder-length bob in cotton-candy pink is a statement that speaks volumes. The long bangs and sharp lines of the cut match with solid black velvet, giving a hushed, rocker girl appearance—the perfect mix of edgy and cute. Simple makeup like a soft, peachy-toned eye and lip works not to overpower the hair.
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F I N E S D.CO M
PHOTO BY NATHAN PETTY
rds Gift Ca – le b a il Ava or the f t c e f r Pe ys! Holida
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Produced by Fashion Director Siomara Garcia Each year, fall boasts the beginning of fashion defined by the hottest of the haute, the couture of culture and the trendiest pieces that carry a style savvy lady or gent through autumn and into winter with ease and grace. More than simply being trendy, September means bold, new looks, fresh styles and innovation in fashion. From the international brands that make our hearts flutter to the local designers that produce unique pieces, fashion truly comes into its own every fall. This year, FINE Magazine Fashion Director Siomara Garcia invited four regional designers to display their unique and expressive looks for an exclusive photoshoot and in-depth interviews about their designs. Go behind the scenes with us as we discuss vision and inspiration with each up-and-coming designer.
By Thea Carney 22-year old Philippine native, Patrick Kevin Francisco graduated with a degree in Fashion Design from the Art Institute of California in Hollywood. He participated at Los Angeles Fashion Week Spring/Summer 2016 and 2017, as well as in the Fall/Winter 2016 show. Patrick Kevin Francisco is the recipient of the “Best Collection” honor in the Annual Ai Hollywood Fashion Show 2016, “Best in Portfolio” for the Spring 2016 Portfolio Show, “Cohn Handler Sturm Award 2016” by the California Fashion Association and “Promising Designer of the Year (2012)” by the Gawad Amerika Awards. With a stand-out flair and wearable designers, Patrick Kevin Francisco is a young voice in the fashion industry worth watching. FINE Magazine spoke to him about his design process, fashion line GAiETY Up and future plans. Tell me about your history with fashion. What have you been doing for your design career?
I just graduated [from the Art Institute of California in Hollywood] a year ago, and I am currently working in a production house in downtown Los Angeles. What is your design process like? How do you begin selecting different qualities for your designs? I do not have a structure in my design process, but I need to be in the mood first before I start everything. Usually, [I] start with a theme. Everything [else] follows.
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Sometimes, I start with the materials, [and] then it builds from there. Tell me about the clothing featured in our photoshoot. What is your vision for this new line? The line is called GAiETY Up. [It exemplifies] the feeling of being excited, bold and fun. I have been asked a few times now how I came up with this line, and my answer will [always] be the same: I just wanted to experiment. I wanted to try something I haven’t done before. This was my third collection, and compared to my creations in the past, it’s totally different. How many fashion lines do you currently have? In my four years in school I have created three collections. Shattered, Hybrid and, the most recent, GAiETY Up. What do you have planned for the future in regards to your designs? My future plans? I want to further my education. I want to expand my knowledge in fashion. I am really interested in textiles, so that is something I might pursue in the future. Finally, what is a belief or mantra you take with you through life? My [mantra] is to always believe in yourself and be confident in what you do.
FASHION CREDITS PHOTOGRAPHY ... Angelito
Vandam
MAKEUP ... Anya
Baker
HAIR ... Waatani
Norris
MODELS ... Kelly Lenahan, Miranda Nelson, Amara Carey
By Jess Yacovelle ith roots in both coastal California and rural Idaho, designer David Parker likes to explore the influences different cultures had on him. A mix of opposites is found in his work; concepts of soft and hard, new and traditional, familiar and foreign all run throughout his unique designs. Striving to make his dresses more than pretty, Parker also draws inspiration from current events, religion, politics and other art forms. Parker is currently finishing up his degree in fashion design with aspirations to become a recognizable name in the global fashion scene. FINE Magazine spoke with Parker about his design process and overall vision. How did you get started in the fashion business? As cliché as it sounds, in middle school I had seen an episode of Project Runway and was instantly obsessed with fashion. Looking back, it was a natural progression of my artistic inclination mixing with my observations on appearance. It wasn’t until college when I attempted to be an accountant that I realized I couldn’t suppress my desire to be a designer any longer and had to move my “hobby” to my career choice. Do you prefer to start with a material or choose a look before deciding fabric? I definitely start with a concept, symbolism and a mood that I want to work in, adding depth and meaning beyond the surface of the clothing. With the concept as the jumping off point, I develop a silhouette, proportions and details, lastly choosing fabrics that help further the concepts, symbolisms and moods. Since fabrics can be manipulated to get exactly the texture, drape and appearance I need, fabric selection usually sits towards the back of the design process for me.
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What is your vision for the garments of the line featured in our photoshoot? The looks featured were all part of me looking at classic American sportswear and pushing it out of its typical context. I worked with ideas of classic and futuristic, hard and soft, masculine and feminine. I also wanted to create looks that would wow while at the same time could be restyled in ways that everyday people could enjoy. How has your design process and fashion goals changed since you first began? My design process has drastically evolved from when I first started sketching in middle school to creating collections today. When I was younger, I solely designed a garment to look cute or flattering — it was enough for me to design pretty things with no substance to back it up. Today, I prefer to have a much more conceptual approach when designing. I have a strong desire to make clothing with depth that help project an ideal shared with the wearer. What is your design motto? My design motto would have to be “does this contribute?” During the design process, I’m constantly editing my work, asking myself [if] it contributes to the concepts I’m trying to address. There have been times that I have removed a detail or even scrapped a whole look because it didn’t contribute to the overall concept, even if the design was beautiful. Is there anything else you want our readers to know? While my name isn’t recognizable yet, this is just the beginning. I have big plans for myself to become a name fashionistas will be able to instantly recognize.
FASHION CREDITS MODELS ... Zoe
Birdsell, Lidia Domagalska, Kelly lenahan
PHOTOGRAPHY ... Christopher LOCATION ... The
Montano
Lafayette Hotel
MAKEUP ... Tristar HAIR ... Wattani
Norris
FASHION CREDITS PHOTOGRAPHY ...
Angelito Vandam
MAKEUP ... Anya
Baker
HAIR ... Waatani
Norris
MODELS ... Kelly
Lenahan, Miranda Nelson, Amara Carey
By Nicole Bradley-Bernard p-and-coming fashion designer Alena Kalana offers funky, original, dazzling designs. Originally hailing from Guam, Kalana’s latest work draws on inspiration from traditional Asian design, though the focus of these pieces is more on the various textiles she uses in her work. The incorporation of godets, zippers, sequins and other minute details only add to the dramatic flair of each piece––a dramatic flair that is resistant to typical fashion rules. These designs find a satisfying balance with organic and feminine elements to create a quirky style all her own. What started out in a high school fashion course has grown into a passion that will make the name Alena Kalana known in the world. We spoke with this new designer about her creative process and why fashion is the industry she wants to thrive in.
create pieces that are unique now but will still have relevance in twenty years. How would you describe your creative process? Very organic! No real structure. Finally, what is one word you want people to associate with your brand? Eclectic.
How did you get started in fashion design? I came to the realization at a very young age that clothing and fashion have a power on overall public perception. This fueled my fascination and appreciation for clothing’s transformative abilities. [Later on], a fashion course in high school was being offered, so I signed up. What do you hope to experience as a designer? I have yet to fully experience seeing people wearing my clothing, aside from models in fashion shows. I can only imagine how gratifying it must be to create something that people want to own, wear and, most importantly, appreciate. Where would you say your inspiration comes from? People, human aspirations, nature and the process of creation. Human aspirations? Explain that further. How does this inspire you? How would you say human aspirations are depicted in your work? [I pull on] the general desire for us to be different and unique. For me, this is a hard desire to fulfill when most of the items or ideas we consume are mass-produced or mass-marketed. With my particular collection, I wanted to create a collection with pieces that were more demure in silhouette, sophisticated in the amount of detail and fabric chosen, yet playful and strong. My hope was to
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By Hannah Pierangelo ocal designer Lisseth Corrao has been in business long enough to know her clients. Her first fashion line, Ferocious Fashion, is her ready-to-wear female apparel line of resort wear. Ferocious Fashion has been in retail boutiques across the country for ten years. Recently, Lisseth Corrao followed another design dream, one inspired by years of watching the Academy Awards and being awe-struck by the gorgeous gowns. That inspiration led Corrao to launch her second fashion line, Lisseth Corrao Couture, which includes formal cocktail dresses and luxurious evening gowns. With unique and opulent dresses, it’s no wonder Lisseth Corrao Couture makes an appearance at almost every San Diego formal event; from FINE Magazine fashion shows to the La Jolla Film Festival, these gowns are great for any black-tie occasion. We spoke with Corrao about her early start, design mantra and love for texture. How did you get started in the fashion business? When did you begin designing? As a young girl I would spend my summer vacations with my grandmother. She owned a small retail store. She would make her own clothes to sell in her store, and also make clothes for our family. She and [my] aunt Gloria taught me how to make patterns and sew. I would help her make dresses, blouses and all different kinds of garments. As I learned, I started making clothes for my dolls, then soon for my friends. I really owe it all to my grandmother and aunt Gloria. What inspired you to go from casual to formal wear? Confidence in myself. Believing that I am capable to
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create and design a beautiful gown. I do what I do to make woman feel even more beautiful, young and full of light. I grew up believing that everything was possible for me. It was the confidence, and my passion for fashion, that I can give. How do you imagine something unique and beautiful and bring it to life? Ah ha, you are getting at my secret! I approach every design with my own compass — sexy but not risqué. I take care to only show enough to make the woman feel alive, young and beautiful. Then [I] make this classy enough that you could attend a state dinner or cocktail party. I am constantly keeping those two ideas in harmony. Your dresses have a lot of texture to them. What makes texture so important when designing a dress? Texture and fabric are the essence of feel. When you touch a garment before you even try it on you come to a conclusion of “Do I like this or not?” I pay special attention to this emotion in everything I do. What inspires you creatively? I am inspired by the silhouette and beauty of a woman’s body. I like to emphasize and enhance the best parts of the female figure. I like to make the waist create a slimming look while enhancing the shoulders and helping elongate the legs. I love making legs look their best. Solving these fashion challenges for women is what truly inspires me. To make women feel beautiful, that’s my ultimate goal.
FASHION CREDITS PHOTOGRAPHY ... George
Arguelles
MAKEUP ... Anya
Baker
HAIR ... Waatani
Norris
MODELS ... Kelly
Lenahan, Cassandre Kirkwood, Lachelle Pickens
WINE & DINE
The Girl & the Fig Wine Country’s Destination Eatery
By Rosalie Cushman
“Tell me what you eat and I will tell you who you are.” –Jean Anthelme Brillat-Savarin
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o dine at The Girl & the Fig is to fuse scrumptious, elegant cuisine with a relaxed country setting. For 20 years, proprietor Sondra Bernstein has orchestrated a foray into all things fig in Sonoma, CA. Recently voted the “Best Small Town in America to Visit” by US News & World Report, this quaint little burg is nestled in some of America’s richest agricultural bounty and beauty. With so much available, is it any wonder Bernstein chose to choreograph The Girl & the Fig here? By pairing exceptional French-inspired recipes with superb Rhône varietals (six of which are under their own label), the eatery has become a destination in its own right. Introduced to simple, yet fresh cuisine at a young age, it became inevitable
that Bernstein would migrate from her East Coast beginnings to Sonoma Valley. After cutting her teeth at local wineries, Bernstein put her Culinary and Restaurant Management degree to use and created The Fig Cafe & Wine Bar in Glen Ellen in 1997. With a grander vision in mind, she added the upscale The Girl & the Fig in the historic Sonoma Hotel in 2000. “I loved the experience of French food, its relative simplicity,” quips Bernstein, who soon discovered, “I could translate that experience here.” And translate she has! FARM (AND VINEYARD) TO TABLE Sonoma Valley provides readily fresh ingredients that invigorate each dish. “I always loved to entertain,” says Bernstein, which is evidenced by her attention to detail
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coupled with immense creativity. Indeed, her hospitality muscle is as strong as her business savvy. “I knew I didn’t want to cook or be a chef,” says Bernstein, “but I love the dishes we create here, and I write the menus.” Managing Partner and Executive Chef John Toulze further defines the fresh food cuisine. Self-
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taught and immersed in the local farming element, Toulze furthers The Girl & the Fig’s seasonal recipes that not only tantalize repeat customers but easily draw in new ones. From the menu is a lovely light and flavorful salad that includes arugula, goat cheese, pancetta, pecans and grilled figs. Additional
F I N E S D.CO M | FAC E B O O K .C O M / F I N E M AGA Z I N E S
imaginative recipes include native entrees featuring local seafood, lamb, rabbit and duck served with grains, pastas and fresh vegetables. Their easily affordable wine list, a Wine Spectator and Wine Enthusiast award-winner, showcase wines made from Rhône varietals from California and abroad. Plus, local
artisan cheeses paired with wine flights offer guests a light meal. FROM RUSTIC BISTRO TO SIMPLY SOPHISTICATED Together, Bernstein and Toulze are a force creating nothing short of an empire. Continually innovating, the pair amplify each other’s talents. Synergistically, the operation is fueled by well-designed systems and a well-trained staff, all of which invigorate the dining experience, not to mention the business as a whole. Capitalizing on locally-sourced fresh fruits and vegetables, meats and cheeses, The Girl & the Fig offers distinctive and seasonally relevant dishes to an astonishing 200,000 dinners annually – very impressive numbers indeed. The company’s holdings include Sonoma’s The Girl & the Fig, The Fig Cafe & Wine Bar in Glen Ellen, along with a unique event space in Sonoma: Suite D. A number of years ago, Toulze encouraged Bernstein to begin catering, adding The Fig Rig food truck to their repertoire, a full-service catering kitchen delivering to a variety of venues around the county, including wineries. At minimum, they cater 50 plus weddings annually. Recently, Bernstein and Toulze have opened a tasting room on Sonoma’s historic plaza and became partners in Murphy’s Irish Pub. After dining at The Fig, customers can pick up select products too. Fig delicacies include jams, salted fig caramel, fig balsamic vinegar, bath and body products, art, recipe books, Plats du Jour, The Girl & the Fig Cookbook and much more. Products are also available in specialty shops nationwide or by ordering from the website. Is it any wonder The Girl & the Fig has become a destination in its own right? Bernstein has ensured if you can’t come to the fig, the fig can come to you one way or another. For additional information, visit their website at thegirlandthefig.com.
F I N E S D.CO M | FAC E B O O K .C O M / F I N E M AGA Z I N E S
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A RTS & S O C I E T Y SOCIAL SCENE
La Jolla International Fashion Film Festival
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The 8th Annual La Jolla International Film Festival brought a vivid collection of stunning fashion, thoughtful art and evocative short films to La Jolla in July. The red-carpet event saw actors, directors and guests adorned in their finest styles preceding the evening’s exciting awards ceremony, held at the Mandeville auditorium. Congratulations to all winners and to the Festival for another wonderful event.
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4 PHOTOS: CHRIS BRAKE PHOTOGRAPHY
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pictured
1. Gene Chang, Sasha Azovtseva 2. Lyndell Werling, Laura Paulson, Itica Milanes 3. Catherine Roberts, Paige Collings 4. Jennifer Heliker Parsley, Brandon Young StudioSavvy-FINEquarterpg_2016-12-01.pdf
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Cars & Cocktails 1
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Cars & Cocktails kicked off August with an exciting night of friends, entertainment, cocktails and a wonderful display of cars. This year’s event welcomed member of the San Diego Region Porsche Club of America, John Straub Image Works and Cruise 4 Kids. Live music for the event was provided by an Eric Clapton tribute band, Strange Crew.
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pictured
1. Dylan Schrek, Lucia Hernandez, Tatiana Terrier, Johnathan Mayeski 2. Ivory Melone, Lj Fimbres, Amalia Boyles 3. Lyndell Welring, Laura Paulson, Sara Isgur 4. Lakiesha Holley
Nordstrom La Jolla at UTC Kickoff Event 1
Nordstrom hosted a private cocktail party to kick off its October store opening gala partnerships with Promises2Kids and Voices for Children. The party was held at the beautiful home of Patsy and David Marino in La Jolla. pictured
1. Emily Hassig, Sharon Lawrence 2. Chris & Kristi Brooks Pennington 3. Leslie Martin, David & Patsy Marino, Kathy Keegan
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TO BE OR NOT TO BE…
SEPTEMBER 6 – OCTOBER 1 Barney Cashman, middle aged, overworked, and with no experience in covert maneuvers, is bored with his bland “nice” life. He is anxiously trying to join the sexual revolution before it’s too late, and his attempts at seduction will leave you howling with laughter.
By William Shakespeare Directed by Barry Edelstein
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OCTOBER 18 – NOVEMBER 12 Directed by Richard Baird John Steinbeck’s classic drama novella‑turned play OF MICE AND MEN electrified audiences in 1937. The story of George and Lenny remains just as relevant and continues to be part of our country’s collective imagination — a tale of friendship that is sustained by illusory dreams. This is must‑see theatre you cannot afford to miss.
(858) 481‑1055 | NorthCoastRep.org Group Sales: (858) 481-2155, ext. 202 987 Lomas Santa Fe Drive, Solana Beach
O N E M O R E DT EHPA I N RT G MENT
Getting Political Fashion Meets Politics with Bold Statements By Siomara Garcia
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he current fashion revolution started in the 1950s. The mature, conservative look of major designers was overtaken by casual attire in the ‘50s – with cinched waists and accentuated hips, the mature style saw women wearing pants, shorts, sportswear and shoulder-revealing dresses. But then – the ‘60s. Social change ruled the scene, and fashion changed with it. That change is currently reflected in the 2017 fashion industry. Like in the 1960s, politics and protests can’t keep out of design. In the 2017 season, New York Fashion Week shares political power on most catwalks. Instead of showing skin, like in the ‘60s, people now raise their voices through fashion in the form of slogans and literal statements on garments. With feminism, human rights, immigration, culture and political differences at the forefront of this design trend, consumers are expressing their thoughts thanks to the bravery and voices of high-end designers.
But is political activism really the goal of these lauded fashion houses? Or are designers taking advantage of today’s political climate, creating controversy with their brand and inevitably increasing the number of eyes who see their designs? Are there good intensions behind the designs, or is it all a marketing strategy? No matter the message, at the end of the day fashion houses and designers need attention and sales in order to meet their bottom lines—sometimes, controversy can be the best marketing tool around. And if it’s true that designers are only embracing political statements to boost sales, does that devalue the messages they propagate? Or does it not matter? Fashion is about creativity and self-expression; political messages certainly meet that standard. Whether designers are acting from deeply held beliefs or corporate needs, you should still say “yes” to the political fashion trend. Find a designer who exemplifies your beliefs, be brave and support your cause with pride. Change doesn’t happen overnight—it comes from people taking a stand and vocalizing their opinions. No matter why designers started pushing political agendas, this trend is here for people to express themselves, and we should all take advantage of it. Because, in the end, what good is a voice if you choose not to use it? Raise your voice; join the fashion revolution.
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