INX Color Perfection Newsmagazine Issue #4

Page 14

Aluminum Cans & INX: A Synergy Of Sustainability INX answers the call for enviro-friendly can decorating products that complement the sustainability advantages of aluminum.

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s brand owners expand their everincreasing use and development of sustainable products, packaging and materials, suppliers are working more than ever to address this need, and drive this important change. Sustainability concepts continue to gain traction, and have translated into thinner, down-gauged, lightweighted materials, the increased use of post-consumer recycled (PCR) content, and other developments that support recycling/efforts. Consumer Packaged Goods (CPG) companies and retailers recognize how recyclable the metal beverage can is, and have increased their use of such recycled materials to support

"Through innovation, INX is helping brand owners deliver a more environmentally friendly experience to consumers.” John Hrdlick, CEO of INX International Ink Co.

these efforts. In addition, the nonferrous metal can is convenient, offers optimum production protection, is lightweight and reduces CO² emissions in shipping. Some suppliers are developing closed-loop systems for reclaiming packaging material waste, diverting tons of it from landfills each year. Others are making their cans increasingly thinner and lighter to meet sustainability targets and promote the metal packaging industry’s move to a circular economy. Lightweighting helps canmakers produce more aluminum containers from the same amount of material, requiring fewer resources and energy in their production. INX Color Perfection Magazine


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