The Tire Pros & TraXtion ™ partnership is paying off! The Tire Pros & TraXtion ™ partnership is paying off!
According to Brian Williams, manager of Carney Tire Pros:
“The biggest thing is giving the customer the report on the condition of their tires, good, bad, or marginal. It provides us with another avenue of communication with them. Instead of physically telling a customer they need to hire us, they can view the report. It has much more merit because they’re given the information they need to make their own decisions. So, all around it’s a fantastic device.”
The reminders and follow-up provided by TraXtion™ make a big difference. Not every customer will buy on a particular day, so to avoid losing those customers, dealers can access a website where they can view their records and pull customer data from it to advertise directly to those customers. TraXtion™ will also follow up with customers in the “marginal” or “marginal to-replace now” tire categories, sending them email reminders directing them right back to your store.
Although year-to-year sales comparisons can be misleading because of COVID, Greg Moore of Discount Tire & Service Tire Pros Grand Prairie, TX put it this way:
“I can tell you this, we’ve got about an 80% conversion rate when we use the reports.
80% of our customers buy tires because of it.”
