THE PROFESSIONAL INSTALLER’S GUIDE FOR GROWING WIPER BLADE SALES
RAIN-X 4 PROFIT ®
$7,802,698
4 Reasons To Make Rain-X® Your Premium Wiper Blade Brand. 1M 3M 5M $
1. BRAND RECOGNITION
$
$
$7M
NATIONAL ADVERTISING CAMPAIGN DOLLARS
Rain-X® is the leading advertiser in the wiper blade category. Consumers trust and prefer it over competitors on every measure of brand equity. This is a unique maintenance item they see working - they will pay a premium. Our numbers prove it!
Symmetrical Spoiler 3D Air Control System Minimizes Wind Lift For Optimal Wipe Performance
Uniclick™ Adapter System Easy-To-Install Adapter System With Interchangeable Adapters For Maximum Coverage
Metallic Spline Curvature Optimized To Fit And Conform to Windshield
Tough Aerodynamic End Clips Impact And Slam Resistant with Chamfered Edges
Manufactured with Industrial-Grade T24.7™ Rubber Engineered with UV & Ozone Damage-Resistant Rubber With Friction Reduction Coating For All-Weather Performance
2. LONGITUDE INNOVATION & PERFORMANCE MULTIPLE SIZES & APPLICATIONS:
VERSATILE ADAPTER SYSTEM:
• 12 sizes provide 99.6% application coverage
• Intuitive, OE Style adapter system makes switch out a snap
• Sizes: 14” to 28” • Beam Design provides upgrade from OEM conventional and hybrid applications
• Specialty adapters are available to accommodate growing trends in OEM designs, such as the D-PTB & TL11
3. MARKETING MATERIALS & TRAINING FOR YOUR STAFF We offer free point-of-sale merchandising aids, sales support, and frequent promotions that generate customer demand and help you profit. FREE POINT-OF-SALE MATERIALS TO HELP INCREASE SALES Wiper Blades Deteriorate Due to Many Environmental Factors Including:
PREMIUM WIPER BLADES Maintenance Service
2020 APPLICATION GUIDE PROFESSIONAL WIPER BLADES UniclickTM Adapter System Easy-To-Install Adapter System With Interchangeable Adapters For Maximum Coverage
2020 RAIN-X® APPLICATION GUIDE – PROFESSIONAL WIPER BLADES
Symmetrical Spoiler 3D Air Control System Minimizes Wind Lift For Optimal Wipe Performance
PROFESSIONAL SERIES
Tough Aerodynamic End Clips Impact And Slam Resistant with Chamfered Edges
Car Waxes and Exhaust Rubber Dehydrating Oil
Ultraviolet Light and Ozone Deterioration
90% of ALL Driving Decisions are Based on Vision.* *Source: American Optometric Association Sand, Mud and Dust Carried in the Wind
Extended Durability. Better Visibility. Long-Lasting Performance.
Acid Rain and Salt Water
(in moist air both near the shore and inland)
Manufactured with Industrial-Grade T24.7™ Rubber Engineered with UV & Ozone Damage-Resistant Rubber With Friction Reduction Coating For All-Weather Performance
Metallic Spline Curvature Optimized To Fit And Conform to Windshield
Visibility is Fundamental to Safe Driving.
Rain-X® Longitude™ Engineered with:
Wiper Blades Deteriorate Due to Many Environmental Factors Including:
• UV & Ozone Damage-Resistant Rubber to Perform in Tough Weather Conditions. • Friction Reduction Coating to Reduce Drag for a Smooth, Chatter Free Wipe. • Symmetrical 3D Air Control System to Minimize Wind Lift for
Experts Recommend toandReplace Your Optimum Windshield Contact High Speed Performance. Wiper Blades Every Six Months for Maximum Driving Visibility.
Car Waxes and Exhaust Rubber Dehydrating Oil
Ultraviolet Light and Ozone Deterioration
For details on testing results, vist www.RainXLongitude.com
Make Rain-X® Wiper Blades Part of Your Vehicle’s Maintenance Program Experts Recommend to Replace Your Wiper Blades Every Six Months for Maximum Driving Visibility.
Sand, Mud and Dust Carried in the Wind
Acid Rain and Salt Water
(in moist air both near the shore and inland)
For details on testing results, vist www.RainXLongitude.com
9x3 Hook
9x4 Hook
3/16” Pin
1/4” Pin
I&L
PTB
P&H
Narrow PTB
I&L Clone
Narrow P&H
D-PTB**
TL11**
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RAIN-X® IS A REGISTERED TRADEMARK OF ILLINOIS TOOL WORKS, INC. ALL RIGHTS RESERVED
RAIN-X®
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IS A REGISTERED TRADEMARK OF ILLINOIS TOOL WORKS, INC. ALL RIGHTS RESERVED
** Provided separately in bulk packs
For more information about Rain-X® and Rain-X® wiper blades, visit us at rainx.com © 2020 ITW Professional Automotive Products. All rights reserved Rev.00 REV00
RAIN-X® IS A REGISTERED TRADEMARK OF ILLINOIS TOOL WORKS, INC. ALL RIGHTS RESERVED
APPLICATION GUIDE
FITS 98% SKIPPING
STREAKING
SPLITTING
RACK CARD
COUNTER MAT
UNICLICK™ ADAPTER SYSTEM
PERMANENT ALUMINUM DISPLAY
SQUEAKING
RAIN-X® IS A REGISTERED TM OF ILLINOIS TOOL WORKS, INC. ©2019 ILLINOIS TOOL WORKS, INC. ALL RIGHTS RESERVED.
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POSTER
BAY BANNER
2-SIDED DISPLAY
ROTATING DISPLAY RACK
SALES AIDS NEXT LEVEL TECHNOLOGY FOR PROFESSIONALS. Contact Your Distributor
FUNCTION
TODAY
The Clear Difference.
Rain-X® Longitude™ is engineered to perform in inclement weather conditionsADAPTER and withstand the elements, such as UV UNICLICK™ SYSTEM and ozone exposure, that cause rubber deterioration. To TM
9x3 Hook 9x4 Hook 3/16” Pin 1/4” Pin
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• Precision engineered for excellent weather resistance
of Professional Developed for inclement weather conditions, extended durability, Wiper Blades.
C
TI
ON
• FORM • F IT
and long-lasting performance.
Engineered with UV & Ozone Damage-Resistant
** Provided in bulk packs Rubber Withseparately Friction Reduction Coating
* IHS October 2018 VIO 2000-2018
• Industrial-Grade T24.7™ Rubber is engineered to perform in tough weather conditions and withstand the elements, such as UV and ozone exposure, that cause rubber to deteriorate
FORM
the Next Level
Tough Aerodynamic End Clips Impact And Slam Resistant with Chamfered Edges
Interchangeable Adapters For Maximum Coverage
✔ ✔ I&L I&L Clone ✔ ✔ PTB Narrow P&H ✔ ✔ P&H D-PTB** with Industrial-Grade T24.7™✔ Rubber ✔ NarrowManufactured PTB TL11**
N
Uniclick Adapter System OF VEHICLES ON THEEasy-To-Install ROAD* Adapter System With
Symmetrical Spoiler 3D Air Control System Minimizes Wind Lift For Optimal Wipe Performance
Introducing
Learn More About This Exclusive Product
FITS 98%
FU
Developed for Extended Durability and Long Lasting Performance.
For All-Weather Performance
Metallic Spline Curvature Optimized To Fit And Conform to Windshield
3
ALL-WEATHER PERFORMANCE
2
Aerodynamic Spoiler
1
3 Points To Control The Air Flow 1. Air Guidance 2. Creation of downforce 3. Evacuation of air flow
WINTER
ALL-WEATHER PERFORMANCE
MORE RESISTANCE TO RUBBER CRACKING*
DYNAMIC OZONE TEST RESULTS
WINTER
SPRING/FALL
PROFESSIONAL SERIES
FITS 98%
VEHICLES TESTED OF TO MEET OR EXCEEDON THE SAE J903C SPECIFICATIONS MULTIPLE SIZES & APPLICATIONS
IMPROVED DURABILITY* The Rain-X® Longitude™ squeegee is more resistant to cracking compared
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www.rainxlongitude.com
1/4” Pin
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I&L
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PTB
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P&H Narrow PTB I&L Clone
VERSATILE ADAPTER SYSTEM • Intuitive, OE Style adapter system makes switch out a snap • Specialty adapters are available to accommodate growing trends in OEM designs, such as the D-PTB & TL11
to a natural rubber squeegee, based on third party testing. This means less streaking and better driving visibility for a smooth, flexible and chatter-free wipe.
9x3 Hook 9x4 Hook 3/16” Pin
ROAD*
• Sizes 14” to 28” • Beam Design provides upgrade from OEM conventional and hybrid applications
Specimens exposed to 100pphm @ 40°C
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Narrow P&H
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D-PTB**
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TL11**
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SPRING/FALL
SUMMER
VERSATILE ADAPTER SYSTEM
SUMMER
UNICLICK™ ADAPTER SYSTEM
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Upgrade OEM Conventional Applications to Advanced Beam Technology
FIT • Versatile adapter system for increased coverage • Designed for maximum windshield contact & quality wipe performance
TOTAL CAR PARK: 98%
WINDOW CLING
* IHS October 2018 VIO 2000-2018 ** Provided separately in bulk packs
TESTED TO MEET OR EXCEED SAE J903C SPECIFICATIONS For details on testing results, vist www.RainXLongitude.com
www.rainxlongitude.com
WEBSITE & BLADE FINDER
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RAIN-X® IS A REGISTERED TRADEMARK OF ILLINOIS TOOL WORKS, INC. ALL RIGHTS RESERVED
FACT SHEET
VIDEOS
TRI-FOLD BROCHURE
4. IMPRESSIVE PROFIT MARGINS SALES GROWTH Rain-X Wiper Blade
Installer's Average Resell Price to Consumer Installer Profit Cost / Pair — Installed $ / Pair
Rain-X WB Professional 22" $8.00 Rain-X Longitude Professional Series 22" $16.00
$32.99 $64.99
$24.00 $48.99
Profit Margin Percentage
73% 75%
Installing Rain-X® wiper blades is a valuable service you can offer every customer. There is proven demand for these premium blades, and that makes it a proven way you can profit, up to $48 per pair!
4 PROFIT A premium wiper blade program with technology exclusively designed for installers like you. Maximize your success with the #1 wiper blade brand in the Automotive Aftermarket Fastest growing brand in the maintenance & repair category Our wiper blades have a reputation for high quality and performance Demand for premium blades is growing, and that’s profitable for you We’ll help your team capture every sales opportunity Provide a professional wiper blade brand not available in stores Customers actually see the wiper blades working, and you get the credit
For more information about Rain-X® and Rain-X® wiper blades, visit us at rainx.com
© 2022 ITW Professional Automotive Products. All rights reserved.