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Issue 216 Editor-in-chief Alex Fox alex.fox@scratchmagazine.co.uk Publisher Scott Derbyshire scott.derbyshire@scratchmagazine.co.uk Managing editor Helena Biggs helena.biggs@scratchmagazine.co.uk Deputy editor Kat Hill kat.hill@scratchmagazine.co.uk News & features writer Chloe Randall chloe.randall@scratchmagazine.co.uk Editorial assistant Callie Iley callie.iley@scratchmagazine.co.uk Art editor Jessica Wilkie jesswilkie17@yahoo.co.uk Group sales manager Ian Archbold ian.archbold@scratchmagazine.co.uk Accounts Lisa Ebbens lisa.ebbens@scratchmagazine.co.uk Editorial/Advertising office 1 The Courtyard, Market Square, Westerham, Kent TN16 1AZ

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ISSN 2635-0327 Contributors Dave Heffernan, Maddie Regan, Richard Lambert, Theresa Foddering, Sue Davies, Chan Vermont, Liza Smith, Ria-Jaine Lincoln, Dominika Satro

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Images courtesy of Salon System Gellux Gel Polish shades shown are Dare To Wear, Wow Factor, Shout It Out, Rocker-Bye-Baby, Keep It Real, It’s An Attitude, Wild Style & Roll With It from the Ready To Rock collection. Available from wholesalers nationwide.

Helena Biggs Managing editor +44(0)1959 547 000 helena.biggs@scratchmagazine.co.uk

COVER CREDITS Image courtesy of Indigo Nails Lab, . www.indigo-nails.co.uk /IndigoNailsLabUK @indigonailsuk_official .

www.scratchmagazine.co.uk www.olympiabeauty.co.uk www.nailympia.com The publisher of Scratch magazine has taken all reasonable measures to ensure the information detailed in Scratch is correct at the time of going to print, and while every care is taken to avoid inaccuracies, the publisher does not accept responsibility for any errors or omissions from any information within this or previous editions. © 2021 SEED PUBLISHING LTD

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Contents APRIL 2021

FEATURES 24 The Reopening Roadmap

As personal care businesses prepare to reopen, ensure you’ve checked off key pointers before heading back behind the nail desk

38 Footcare Focus

Explore appropriate hygiene practices for pedi treatments & how to tackle troublesome issues on toes & feet

46 Nailympia Online 2021 presents: The Winners

Discover the international names behind the eight trophies & 108 medals awarded in the first Nailympia Online competition

56 Easter Delights

Indulge clients in Easter themed nail designs – from animals to chocolate treats – courtesy of a group of artistic nail techs

68 Body & Soul

A nail artist & educator reveals how she’s taken to holistic healing to immerse clients in beauty both inside & out

72 Better Together

Discover more about online nailcare workshops for cancer patients courtesy of Look Good Feel Better

78 Trademark Talk

Theresa Foddering shares the reasons why she trademarked her nail business & how you can apply to do the same

86 What Makes A Top Tool?

Take a look at the qualities that make a great nail tool & how to keep your tekking essentials in tip-top condition

92 Ocean Drive

A nail stylist from Bedfordshire showcases a 42cm long sea-themed nail, conceptualised & crafted during lockdown

38 86

REGULARS 12 20 22 30 34 50 52 54 58 60 62 64 66 74 80 84 90 96 98

Nail Nation The Hot List Nailscopes Strike A Pose The Force Of The Feds Getting Down To Business International Nail Spy The Business Of Beauty Through The Keyhole Mindful Matters Brand Watch Readers Gallery Grow & Glow With Maddie The Clawgasmic Effect Girl Power Beauty In Numbers Scratch Stats Nail Clippings Fingernails In Focus

When you’re ready to get back to business, we’re here to help.

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Nail NATION

business

news & views By Team Scratch

Hair & beauty businesses ‘£41,000 out of pocket’ by end of 2021 Hair and beauty businesses saw up to 57% loss in turnover in 2020, according to a report by the NHBF and independent economic analysts, Pragmatix Advisory. Findings from the report have revealed that businesses will be out of pocket £41,000 on average because of the pandemic by the end of 2021, with the annual revenue of the largest businesses down by 42%. Many in the industry are now acutely vulnerable to failure, with 60% of businesses having no cash reserves and two thirds of businesses in debt. The report states: “A reduction in the tax rate will provide on average an additional £16,000 in 2021 for VAT-registered businesses. It will reduce the share of these businesses that are unable to pay any income or dividend to their owners or owner-managers from 14 to 6%.” The Effects Of The Pandemic On The Hair & Beauty Sector report can be found at www.nhbf.co.uk

CEW UK enhances programme to support budding beauticians CEW UK has enhanced its annual Young Executive Programme to provide increased support, training and mentorship opportunities for aspiring individuals looking to start or progress their career in the beauty industry. The organisation has promoted the British beauty industry for over 28 years and has a vision of nurturing and cultivating the long-term growth of the UK’s beauty sector. Specifically designed for members under the age of 35, the programme focuses on building professional skills, one-to-one mentoring and career development sessions, as well as hosting intimate events to maximise the opportunity to engage and learn. This year will also see the introduction of a new CEW awards platform to recognise and celebrate the young people achieving greatness and helping to push the industry forward. www.cewuk.co.uk 12 SCRATCHMAGAZINE.CO.UK

Free mental health training helps beauty pros spot client struggles Barber, Tom Chapman, has launched Hair&Beauty Talk; free mental health training to help hair and beauty professionals recognise signs of struggle amongst clients. “As a member of the advisory board for the British Beauty Council and through starting my career in hairdressing at Toni&Guy, I am Tom Chapman aware that the hair and beauty industries hold a relationship of trust and intimacy with clients, as well as regular visits from them which puts [professionals] in the perfect space to be able to recognise if someone is struggling,” comments Tom. The four-hour training, available on demand, helps hair and beauty pros ask questions that give those in need the opportunity to talk in a safe environment. It also gives skills to listen with empathy and without judgement – as well as the information to help those in need find the correct help. This training is not to diagnose, advise or prescribe to those suffering, but to offer a safe, non-judgemental environment that is accessible to all. Tom also aims to gain funding so the training is at no extra cost to an industry that has already been hit so hard by the pandemic. For more information about Hair&Beauty Talk training, email tom@lionsbarbercollective.com Watch Scratch’s interview with Tom by scanning here

BABTAC RECOGNISES CAROLINE HIRONS WITH AWARD FOR THE BEAUTY BACKED CAMPAIGN BABTAC hosted its first Inspiring Beauty Awards in a virtual ceremony on 12 March, celebrating the individuals in the beauty industry who have shown positivity and vision throughout the pandemic. Winners included Katie Millington, owner of Love Beauty Gatley, Cheadle, who received recognition for the Best Business Pivot During Covid. Covid She turned her beauty salon business into a refillable household products success. Skincare expert, Caroline Hirons, scooped the Outstanding Achievement Award for pioneering the Beauty Backed campaign. This fundraising initiative helped ease the plight of beauty Caroline Hirons businesses worst affected during Covid and to date has raised over £600,000. BABTAC chair, Lesley Blair, comments: “We were blown away by the stories submitted by professionals in our industry who have made the best of what has been a really difficult year. “We felt it was very important to commend beauty professionals at this time and hope the awards Lesley Blair helped raise the spirits of those working in our industry.” www.babtac.com

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business

Nail NATION PETA makes move to reinforce ban on testing cosmetics on animals People for the Ethical Treatment of Animals (PETA) marked the eighth anniversary of the EU ban on testing cosmetics on animals by relaunching anti-animal testing adverts starring celebrities including Kimberly Wyatt, Stephanie Pratt and Dave Navarro. The adverts were originally released before the ban came into force on 11 March 2013, but PETA has made the decision to release them because ‘despite it, thousands of rats and rabbits are still being tormented in cosmetics ingredient tests under industrial chemicals legislation’. “We never imagined that we’d still be fighting the same fight eight years after force-feeding, killing and dissecting rabbits and other animals in cosmetics tests was banned,” says Dr Julia Baines, PETA science policy manager. “Regardless of the location or purported purpose of testing, the best way to be sure animals weren’t tormented for our shampoo or toothpaste – including in the UK – is to stick to the brands on the PETA US ‘Beauty Without Bunnies’ list.” www.peta.org.uk

Unilever to remove the word ‘normal’ from beauty & personal care products Global beauty conglomerate, Unilever, is removing the word ‘normal’ from the advertising and packaging of its beauty and personal care brands. This move comes after research conducted by Unilever found that 74% of respondents wanted the beauty and personal care industry to reflect a broader definition of beauty. It is one of several commitments the company is making as part of its new Positive Beauty vision and strategy which champions an era of beauty that’s inclusive, equitable and sustainable. In addition to removing ‘normal’ from advertising and products, the beauty and personal care brands are also committing to end all digital alterations that change a person’s body shape, size, proportions or skin colour, and to increase the number of adverts portraying people from diverse, under-represented groups. www.unilever.com

DID YOU KNOW? Cosmetify has uncovered the top 15 most searched lockdown beauty treatments in 2021. ‘How to cut men’s hair’ scooped 1st place while ‘How to remove acrylic nails at home’ took the 6th spot. To view the full list, visit www.cosmetify.com

Under 30s behind over 2,700 new hair & beauty businesses Data from The Accountancy Partnership has revealed how the Covid-19 pandemic has propelled enterprising under-30s into starting over 2,700 new hair & beauty businesses in 2020. The Age of Entrepreneurialism Report revealed that businesses started by under-30s now account for four in 10 new businesses, versus 30% in 2017. More than two in 10 (23%) new business owners in 2020 created their business after being made redundant or furloughed from their current jobs. With a limited job market and businesses struggling, young people have been forced to look away from, and find alternatives to, regular employment. For the full report, visit www.theaccountancy.co.uk

14 SCRATCHMAGAZINE.CO.UK

TECH COMPANY UNVEILS THE WORLD’S FIRST SELFDISINFECTING DOOR HANDLE Swiss tech company, Tweaq, launched its self-cleaning aluminium door handle, Touch 1, in November 2020 and customers can order now and expect delivery in July 2021. Touch 1 is powered by a lithium battery found in each cartridge, which also houses the disinfectant tank. Each cartridge allows for up to 1000 uses and both the battery level and level of disinfectant can be monitored using the Tweaq app. www.tweaq.co Scan here to watch it in action

pleasure

Nail NATION

Cork nail tech creates colouring book for nail designs Courtney Lee, a nail technician from Cork, Ireland, has created The Peachy Colouring Book; pages featuring nails amongst various illustrations on which pros can sketch and showcase design ideas. “The book is a collection of illustrations I made based on things that I love to paint on nails,” Courtney reveals. “Some of the Courtney Lee backgrounds are abstract and others are based on my nail studio as I wanted it to reflect my business. “I hope that it will bring a bit of fun and help users take time to themselves and relax. The feedback so far has been great and my clients love flicking through and getting a glimpse into the arty side of the nail industry.” The Peachy Colouring Book is available via www.peachynailstudio.com

NAF! STUFF LAUNCHES CUSTOMISABLE CUTICLE OIL PENS MY! Stuff, by NAF! Stuff has launched – giving nail technicians and beauty professionals the chance to add their business name Tammy Koslowski or logo to ready-to-retail cuticle oils. Creating a simple yet effective solution for pros that want to retail their own brand of products – but don’t want to go through the lengthy formulation process, MY! Stuff adds your business name or logo to your choice of seven core scents from the NAF! Stuff cuticle oil range. Founder of NAF! Stuff & the multi award-winning NAF! Salon, Tammy Koslowski, comments: “I’ve gone through so many stages of product development with NAF! Stuff and totally understand that yearning people have to put their name on a range of their own.” Professionals can choose which scents they want to retail and order slots will be released monthly. For more information and to order, visit www.nafstuff.com

Tech supports work needs of fellow pros with decorative resin products Kirstan Hart, owner of Nail Hart, Farnborough, has created a number of resin products for fellow nail technicians. The Bohoadora range consists of trays, tool rests and palettes, ideal for displaying Kirstan Hart nail tools or for mixing products. Kirstan has also created decorative figurines and coasters. The resin creations are trend-led, with tortoiseshell-inspired patterns proving popular. “My favourite product is the blonde tortie tray,” states Kirstan. “I was obsessed with the amber colour combination, but then the blonde was developed. Tortie nails are still huge in the nail industry and actually my most requested design from clients. “More than ever, technicians need to show how we can operate safely, and with highest hygiene standards. We have also seen beautiful new tool ranges hit the market recently. What better way to showcase a clean, stunning set of tools than displayed in a gorgeous tray for a client’s arrival.” Orders can be placed via @bohoadora

NAIL & BEAUTY BITES

imPRESS has announced a US collaboration with OPI to offer 10 of the most iconic and beloved OPI nail polish shades as imPRESS Colour Press-On Manicures. www.impressmanicure.com

NovaLash has awarded Michelle Williams, owner of I-Lash by Michelle, Elgin, Scotland with two accolades at its annual LASHoff contest; the 2020/21 Fan’s Choice Award and Lash Artist of the Year. www.novalashuk.co.uk

For the full stories, visit www.scratchmagazine.co.uk 16 SCRATCHMAGAZINE.CO.UK

For International Women’s Day on 8 March, a global community of CACI businesswomen participated in a digital campaign across CACI’s social pages. Each participant held a sign with a personal message about how CACI empowers them and gives them the confidence to go without make-up. To watch the video, scan here

AMERICAN RAPPER, SAWEETIE, NAMED AMBASSADOR FOR SINFULCOLORS

Instagra

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aweetie

Known for frequently changing up her manicure and experimenting with different nail art styles, American rapper, Saweetie, has been appointed as the face of nail brand, SinfulColors. SinfulColors confirmed that Saweetie will appear in the campaign for the brand’s next lacquer launch, as well as three upcoming ones. In an interview with Allure, Saweetie said: “Each collection will cater to the season it’s releasing. I don’t want to say too much — I don’t want to ruin the surprise. But every collection will have its own aesthetic, which is bomb, because then people would just keep coming back and back to get this new nail drip. So that’s what I will say: it caters to every season.” www.sinfulcolors.com

Dua Lipa & Lizzo turn to OPI for Grammys manicures At the 2021 Grammy Awards on 14 March, two celebrities were seen to be rocking an OPI manicure as they took to the red carpet. Celebrity nail artist, Chaun Peth, created show-stopping looks for six-time Grammy nominee Dua Lipa using OPI GelColor and OPI Chrome Effects. Chaun created a butterfly-inspired nail look and a twist on the French mani for the star who was also this year’s performer. Meanwhile, celebrity nail artist, Eri Ishizu, created a shimmering nail look to match superstar Lizzo’s bling using OPI GelColor and OPI Chrome Effects for the ceremony. Lizzo presented this year’s Best New Artist award and was also a performer on the night. www.opiuk.com

RY DATazEine Fis OdeRlighteTdHtoEanDnoIA unce that the

ly Scratch mag on Sunday 25 Ju rty will take place its ng wi llo Scratch Stars Pa fo , on nd Embankment, Lo ic. 2021 at Proud, to the pandem e du 20 20 in t ts postponemen event that boas led -fil fun a is rs Party and at – ies The Scratch Sta nit rtu po d networking op d. entertainment an nners are reveale Stars Awards wi h tc ra the on d se which the Sc ba al the party as norm “We are planning ap,” comments opening roadm re er UK government’s editor & organis ratch’s managing a be ll wi it Helena Biggs, Sc re su e ar rs Awards. “We ssibly the of the Scratch Sta industry and po the r fo t en ev e in a glam, k or very welcom tw together and ne t ge to y nit rtu first oppo ise exciting setting. ustry and recogn party with the ind tient pa ry ve “We can’t wait to en be have rs finalists, who our Scratch Sta ” ic. em nd all – amidst the pa are available to ratch Stars Party ation, m or inf e Tickets to the Sc or m r Fo le 1 May 2021. o.uk and will go on sa 021.eventbrite.c ty2 ar rsp ta hs tc visit www.scra

Pantone reveals 10 trending colours for AW 21/22 Global colour authority, Pantone, has revealed its report of the top 10 standout colours for London Fashion Week for autumn/winter 2021/2022. The report includes 10 colours expected to be seen in the new season, as fashion designers introduce new collections for AW 21/22: • PANTONE 17-6154 – Green Bee • PANTONE 16-1348 – Tomato Cream • PANTONE 17-4245 – Ibiza Blue • PANTONE 13-0647 – Illuminating • PANTONE 19-1537 – Winery • PANTONE 13-2003 – First Blush • PANTONE 19-1223 – Downtown Brown • PANTONE 15-0956 – Daylily • PANTONE 14-4123 – Clear Sky • PANTONE 18-1559 – Red Alert www.pantone.com

The Nail Boxes launches a monthly nail mail membership

Pastel manicures are popular picks for spring, but for 2021, lavender in particular is outpacing the rest. Lavender and lilac nails are up by 100% in Pinterest search.

Salon owner, educator and brand owner, Karen M Brown, has launched The Nail Boxes membership, meaning you can receive nail products to your door from a variety of brands for £39.99 a month. Karen M Brown “The Nail Boxes has been something I’ve been working on for almost two years and it’s kept me busy during lockdown,” reveals Karen. “Working as a busy salon owner and educator, constantly on the go, it’s been extremely hard to find myself not working, which I know so many fellow nail techs have also felt. The Nail Boxes has kept me in the nail world communicating with amazing techs and brand owners. “Bringing The Nail Boxes to techs makes me so happy, as it’s something that brings a little excitement through the post every month and I don’t know a nail tech that doesn’t love ‘nail mail’!” With a retail value of between £50 and £150 each month, Karen currently has 12 brand partners on board including Glitterama, Katie Barnes and Hazel Dixon. www.thenailboxes.com SCRATCHMAGAZINE.CO.UK 17

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NEWPRODUCTS

Jessica Phenom Heaven On Earth Collection £6.75 + VAT/RRP £13.50 each www.gerrardinternational.com Angel Wing, Halo and Heaven Sent are three angelic nail shades launched to evoke calm and a sense of tranquillity. Use with the Phenom Base Coat and Finale Shine for a quick-drying, long-lasting lacquer finish.

Light Elegance Spring 2021 Cowgirl Country Collection £76.45 + VAT www.sweetsquared.com Saddle up with six ButterCream colours to help harness the true essence of a country cowgirl. This collection offers a balance of creamy neutrals and bright and bold spring shades, available individually for £15.45 + VAT.

List THE HOT

Scratch scours the industry for the latest nail & beauty products Magpie Beauty Baby Boomer Pigment to captivate clients £4.50 + VAT www.magpiebeauty.co.uk & lend a helping hand Create baby boomer nail styles quickly and easily with this pretty white to your services pigment powder. Apply onto the inhibition layer of your gel or gel polish using a fluffy applicator brush.

Dipt Keeping the Faith Collection £40 inc VAT www.diptnails.com This spring dipping powder colour collection consists of 2oz powders in new shades Faith, Marie, and Wilmington alongside a Flamingo File and the Dipt Base, Activator, Finish and Brush Softener. Use the shades to create ombré effects or a block colour finish.

20 SCRATCHMAGAZINE.CO.UK

Essenzza Anti-Bacterial Hand Sanitiser Gel £4.50 + VAT/RRP £8.99 www.trade.australianbodycare.com Maintain excellent hygiene practice in your workspace with Essenzza’s Hand Sanitiser Gel, a 75% alchohol gel that kills 99.9% of bacteria. Featuring aloe vera extract, this gel gently and effectively moisturises. Available in boxes of 12.

imix £54.95 + VAT www.sweetsquared.com Save time and stress on the wrists through shaking by mixing gel polish and lacquer shades using imix. Simply add a miXer into the chosen shade, place on the imix launch pad and let it do the work. Then, remove the miXer using the magnetic miXtractor, clean and reuse.

NEWPRODUCTS NailKind Sweet Spring Collection £9.50 inc VAT each www.nailkind.com Create fun and playful nail looks with five delicate pastel shades from NailKind. Chill-Out Blue, Candy Floss, Water Baby!, Bon Bon Blush and Banana Blonde are up to 85% bio-sourced, are quick-drying and leave a high gloss finish.

Salon System Marvelash C Curl & D Curl Lashes from £13.95 + VAT. Available from wholesalers nationwide. Create chic and naturallooking lash extensions with two new lash types from the Marvelash range. D Curl 0.20 Volume (£13.95 + VAT) features a double split tip for a soft feathery effect, and C Curl 0.07 Mermaid (£16.95 + VAT) is an interlacing lash to offer an intense, dramatic effect. Lecenté Ultimate Nail Artist Brush Set £19.99 + VAT www.lecente.com www.sweetsquared.com / www.ellisons.co.uk Elevate your artistry with a choice of 15 handy brushes; ranging from fine detailer brushes for intricate nail art to fan brushes for pigments and brushes that are perfect for aiding gel or paint product application.

Mint Tint Fantasia Glitter Collection £22.99 inc VAT www.minttint.co.uk Add eye-catching sparkle to spring nail designs with these six glitter mixes of fine to chunky varieties. Hues include gold, pink and blue, available individually for £3.90 inc VAT each.

Urban Graffiti Jelly Gel Polish £12.99 inc VAT each www.naio-nails.com The ideal finish for summer manis, create a colourful glass-like look with the 16 Jelly Gel Polish nail shades in the Urban Graffiti range. Nostalgic of the 90s, shades include Pink Grapefruit, Blue Raspberry and Sour Plum.

Cuccio Totally 80’s Collection £80 + VAT www.cuccio.co.uk Eight electric shades inspired by the 1980’s make up this bold, bright collection for the coming season. Pump up the volume with the likes of Take On Me, Paradise City and Rock The Casbah, available in Cuccio Colour and Cuccio Veneer. The display includes each shade in both formulas.

SCRATCHMAGAZINE.CO.UK 21

s e p o c s l i a N

SPIRIT&STYLE

gn ris ti c s o f e a c h si te c ra a h c e th Im m e rs e in e xp lo re s c o lo u r Y E IL IE LL A C s a o f th e zo d ia c , ti v e s & m o re … o m r e re a c s, w d ra KEY QUALITIES

This dynamic fire sign brings enthusiasm to every aspect of life. Those born under this sign are generous and thoughtful, and their spontaneity makes them interesting and exciting to know. An Aries is an intelligent problem-solver, honing the ability to overcome any challenge it faces. Its determination to achieve is unlike any other, and an Aries has an ambitious nature that constantly pushes it to do more. An Aries is a natural leader that values honesty, loyalty and respect above all else. As a fire sign, Aries is creative, optimistic and resilient. The independent nature of an Aries makes it a trendsetter; not afraid to take risks and stand out from the crowd, a trait which is admired by others. Aries is ruled by Mars, adding to the passion and drive of the sign.

Aries

21 March –19 April

PERSONAL & PROFESSIONAL RELATIONSHIPS

This sign is warm, loving and constantly championing others; supporting and celebrating friends through every hardship and achievement. The ability of an Aries to interact with all kinds of people makes it a social butterfly, able to build relationships with almost everyone. An Aries values honesty and sincerity in friendships and isn’t afraid to say it how it is. This sign makes an exciting friend, proffering a spontaneous and dynamic nature.

COLOUR PICKS

Ruled by Mars and a fire sign, red is an obvious top choice for an Aries and complements the exciting and passionate nature of the sign. Other suggested shades include orange, to stimulate and motivate the sign; cream, to provide a calming effect to this active zodiac; and yellow, which suits the natural optimism of an Aries. OPI GelColor in 15 Minutes Of Flame £17.80 + VAT www.opiuk.com

This nail design by @ke the Arie lseyskla s ram sy ws featu mbol w of red, res ith fiery orange shades and ye llow.

Indigo Nails Lab Gel Polish in Eggstra £7.60 inc VAT www.indigo-nails.co.uk

d subtle no rves up a .nails se ecals at d m @amyle ra r sign with ents. to the sta nhancem f nude e the tips o

WORK & HOME HABITS

An Aries is extremely motivated and driven by a desire for success. Self-determination pushes an Aries to achieve its dreams both in the workplace and in its home life. This sign is the type to get things done and is always one step ahead. A quick thinker, an Aries pushes through to overcome any and all challenges put its way. Those born under Aries are natural born leaders and exceptionally organised. Despite its independence, an Aries also works well in a team, due to its ability to relate to all kinds of personalities. This fire sign has a passion for perfection and won’t stop until it is achieved. Aries individuals need freedom in the workspace in order to express their creativity; thus making them suited to the nail profession. The boldness and creative nature of Aries means that it never says no to pushing itself out of a comfort zone and trying something new.

STYLE FILE

An Aries is known as a fashion chameleon, with the ability to dress up and dress down with ease. It has a mixed wardrobe with a piece for every occasion. A trendsetter, an Aries isn’t afraid to shy away from bold and exciting looks. Famous fashionable Aries celebrities include Kourtney Kardashian, Lady Gaga, Ewan McGregor, Robert Downey, Jr., Mariah Carey, Emma Watson and Reese Witherspoon.

Jessica Custom Colour in Daylight £5.50 + VAT/RRP £11 www.gerrardinternational.com

INK London iLac in i157 Sassy Yellow £7.50 + VAT www.inknails.com 22 SCRATCHMAGAZINE.CO.UK

Kourtney Karda shian wears a beautiful black micro-Fr ench mani, co urtesy of Kim Truong of @kimkimnails.

Lecenté Red Chrome Powder £6.95 + VAT www.lecente.com www.sweetsquared.com www.ellisons.co.uk

bs Haus La s for her ga pose nail style ré b m o Lady Ga an wearing onails. launch, of @mih Okawara by Miho

BUSINESSMATTERS

roadmap

THE REOPENING

Are you ready for the return to work? Nail techs share points to note on PPE, client care, organisation & personal wellbeing PROSPECTIVE REOPENING DATES FOR THE PERSONAL CARE SECTOR:

England: From 12 April Wales: From 12 April Scotland: From 26 April Northern Ireland: Step 3 of the reopening plan *Note – all dates are subject to change and respective government websites should be viewed for exact dates before reopening.

SCAN & CHECK IT Scan the relevant QR code below using your mobile phone to access the guidance that applies to your country and ensure you are working in a safe and compliant manner when able to reopen. Professionals working on a mobile basis and entering the homes of others should follow the guidance for close-contact services as well as ENGLAND: advice for working in other’s homes. Working safely These guidelines cover the additional measures you may need to consider. during coronavirus (Covid-19)

WALES: Close-contact services businesses: coronavirus workplace guidance

SCOTLAND: Coronavirus (Covid-19): retail sector guidance (Close-contact services)

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1. HEALTH & SAFETY Treatments offered by nail & beauty professionals are classed as ‘closecontact services’ and foster specific government guidelines that must be followed to ensure safe working practice. These guidelines apply to hairdressers, barbers, Cuccio Antibacterial beauticians, tattooists, sports and massage therapists. Cleansing Spray You have a legal responsibility to protect workers and others from risks to their health & safety while at your premises, and this includes Covid-19. Failure to carry out a suitable and sufficient risk assessment and put in place sufficient control measures to manage the risk may be considered a breach of If your salon has been health & safety law.

£3.79 + VAT www.cuccio.co.uk

TOP TIP

unoccupied or closed for some time, consider the risk of Legionella. Water system stagnation can occur due to lack of use, increasing the risks of Legionnaires’ disease. Read the HSE’s guide at www.hse.gov.uk.

NORTHEN IRELAND: Keeping workers and clients safe during Covid-19 in close-contact services Mundo Foot Spa & Waterline Disinfectant £29.95 + VAT www.mundoproducts.co.uk & leading beauty stockists.

Barbicide Surface Spray £6.70 + VAT. Available from wholesalers nationwide.

Killis Sanitise Now Automatic Dispenser £34.65 + VAT www.killis.co.uk

Cosmeticide Spray £4.90 + VAT www.purenails.co

BUSINESSMATTERS

‘TIME’ TO CLEAN PROPERLY Nigel Rouse, brand owner of Mundo Professional, shares why you need to consider contact time when cleaning...

Nigel Rouse

“You must remain vigilant when it comes to hygiene and take all the precautions you can. This means using disinfectants and sanitisers in the correct way.

“While disinfectants are brilliant at playing their part to reduce the spread of disease, if they are not used properly they are of minimal use. When disinfectant is sprayed on a surface, or a sanitiser applied to our hands, it is vital that sufficient time is allowed for the product to work. Each product has its own specific contact time, and in order for maximum disinfection or sanitising to take place, you must establish the required contact time and adhere to it. This could be as little as 30 seconds, but for some less effective disinfectants, it could be several minutes. “Details should be provided on labels or be readily available from the manufacturer, so take a few minutes to find the contact time for the products you use. It is so important that products are used correctly – not just if we are to keep ahead in the fight against Covid, but also to help reduce the spread of any other disease.” Mundo File & Tool Disinfectant Spray £5.95 + VAT www.mundoproducts.co.uk & leading beauty stockists.

REOPENING CHECKLIS

rmation to assessment. Use this info Complete a Covid-19 risk changes. ary and implement necess highlight control measures y are the h your staff members so Share the assessment wit y have. ma nts wer any questions clie aware of them and can ans nts poi , surfaces and touch ü Increase cleaning. Equipment aning must take place between . ned Cle should be frequently clea sanitiser the frequent use of hand appointments. Encourage g protocols. nin should be trained in clea and hand washing. Staff . n by staff and clients ü Face coverings should be wor Some exemptions apply. cesses to g. Review layouts and pro ü Implement social distancin ents. tm oin g. Avoid overlapping app maintain social distancin ations, kst wor n physical barrier betwee Utilise screens to create a s. tem sys y floor tape and one-wa where practical. Use signs, ure services take place in ü Consider your ventilation. Ens Health & Safety d the well-ventilated rooms. Rea . ditioning and ventilation Executive advice on air con nt clie ng system. Record ü Support your country’s tracki details. Staff shift times tact information and their con ord. should also be kept on rec ointment should not attend their app ü Check for symptoms. Clients if they are exhibiting the symptoms work and staff should not come to a test. waiting for the result of are of coronavirus or if they and e the cleaning, hygien ü Stock up. List and purchase d. This could include PPE, nee l wil disposable products you s d washing products, clothe han , disinfectants, sanitisers e. forms and waste storag washing products for uni items possible. Non-disposable ere ü Use disposable items wh en we bet infected or sterilised should be cleaned and dis possible. ere wh ff ent sharing for sta clients. Minimise equipm imise min ps nt system. This hel ü Invest in a contactless payme h. of cas contact and the handling

Face coverings

A Type II face mask is a medical face covering with a protective 3-ply construction. Masks should cover both the nose and mouth and should not be touched once on. Masks are compulsory for workers and clients. 3-Ply Protective Disposable Face Masks (10pk) £21.95 + VAT www.edgenails.co.uk

3-ply Type II R Medical Mask 12p + VAT each (orders of up to 1499) www.killis.co.uk

Visors

Clear visors cover the whole face and can act as a barrier between the wearer and the client from respiratory droplets. Your visor should cover your forehead, extend below the chin, and wrap around the side of your face. It must fit and be worn properly. Reusable visors must be cleaned and disinfected between each client using cleaning products. England, Wales and Northern Ireland require you to wear a visor and mask at work. In Scotland, staff may wear a face shield if desired, although this must be worn in addition to, and not in place of, a face covering.

Protective Face Shield £9.90 + VAT www.thegelbottle.com The Edge Protective Face Shield / Visor £2.95 + VAT www.edgenails.co.uk

Goggles Goggles can be worn as an alternative to a visor when worn with a Type II face mask. They must be close fitting with no openings or vents. They must be cleaned as per the manufacturer’s instructions.

Gloves

Unless crucial for the treatment, you should avoid skin-to-skin contact and use gloves where possible.

Award-winning educator, Katie Barnes, highlights PPE points to consider in a blog for Scratch. Read it here

Nitrile Gloves in Pink (100pk) £9.95 + VAT www.sweetsquared.com

TECH TALK

Paulina Zdrada owner, The Nail Lab Salon & Academy “My salon business bore the brunt of the extra costs last time we reopened by investing in partition screens, signage and a medical Paulina Zdrada grade autoclave. This purchase was not only to ensure our tools were completely free from micro-organisms, bacteria and viruses, but also to show our clients that we take their health seriously. We also provide a face covering for every client at every appointment.”

SCRATCHMAGAZINE.CO.UK 25

BUSINESS BUSINESSMATTERS

2. PRACTICAL POINTERS Many nail businesses would have changed up the nail space last summer, but with some time away from the nail desk, it’s worth re-reading the appropriate government guidelines and double-checking the measures you have in place before reopening. These measures could include the spacing out of nail desks to allow for social distancing and rejigging of staff rotas to ensure the rules can be adhered to. “Clients will notice changes prior and during their appointments,” comments Ruth Munro, Magpie Beauty educator. “I’ll be ensuring that all clients have completed online Covid questionnaires, new patch tests and agree to the new salon Ruth Munro protocols I’ve put in place prior to their first appointment via email. Clients will be asked to wait in the car park until I contact them to enter the salon. This will allow me to control salon traffic and cut client crossovers.” What’s more, you need to evaluate income and costs. PPE is an added expense, and you may not be able to service as many clients in a day as per pre-Covid, owing to both the time needed between appointments to clean, and the understanding that some clients may be shielding or apprehensive about a visit. This will be a hit to your finances – so consider your price points to ensure you can cover all costs – and start to recover lost earnings. Ensure you clean all surfaces after each client as before, but now include all door handles, chairs and anything else you or your client have come into contact with. “Before reopening, we are planning a huge stock take to assess any stock that is out of date and needs to be replaced,” comments Liza Smith, owner, Bodylines salon, Sittingbourne & CND™ education ambassador. “We have invested in online Liza Smith education for the team, and some extra tech that will eventually save time, and then money. We will be looking and reassessing our risk assessment from last year to see if anything needs to be updated and have also registered to be able to do lateral flow tests, in case it becomes a benefit to us continuing to stay open if there is another outbreak.”

TECH TALK

Emily Geer, salon owner & educator at Emily Geer Nail Artistry & Lecenté educator & partner “I have all my initiatives still in place from last summer, when I bought a Emily Geer dedicated hand washing station, sanitiser, masks, aprons, visors, extra tools, autoclave and cleaning solutions. You name it, I’ve bought it! I’ll still be spacing clients so I can deep clean the area between their appointments, as well as having a break from my mask and visor. “I’ve also been trying to boost my online presence, so after cancelling my website when I moved premises to my home, I’ve decided to start it up again. I’ve been conscious of my social media profiles and getting myself out there to attract new clients.”

26 SCRATCHMAGAZINE.CO.UK

Workspace Consider your workspace. If you’re a member of salon team, are you able to socially distance from your colleagues and other clients? Consider moving a nail desk to your waiting Loretta Walker area. “The majority of our changes to the salon where made in July 2020, including the removal of soft furnishings and the addition of disposable gloves for every treatment – and inclusion of more sanitising stations,” comments Loretta Walker, owner of The Nail & Beauty Lounge Stourbridge & NaileDecal. “The reception desk has been removed and staff members will be taking appointment bookings and payment at their work stations. The front door will be locked during each treatment in order to comply with our risk assessment and limit the number of people in the workspace.”

Stock

“Do a stock check to make sure products are all in date and electric appliances are still within their approval date,” suggests Paulina Zdrada owner, The Nail Lab Salon & Academy.

Tech

Move to contactless payments and sanitise thoroughly between use. Send your consultation forms electronically to complete prior to the appointment to save time and prevent the handling of pens and paper in the nail space. Debbie Willis “Changing to an appointment and relay system will be vital as appointment timing is key to keep clients to a minimum in the salon at one time,” comments Georgie Smedley Group educator, Debbie Willis. “Clients will also scan the NHS barcode on entry for track and trace purposes.”

Disposables & extras

“Policies I am implementing include using a different nail file and buffer for every client, which will then be cleaned after use and stored individually,” comments Aimee Purser, founder of Aimee Purser Beauty. “I can no longer offer a Aimee Purser blanket for clients having treatments on the beauty couch and clients will be asked to attend their treatments alone. There will not be a waiting area inside the building.”

Staffing

“We intend to have two teams working opposing schedules to avoid crossover,” reveals Tracy McGoogan, INK London educator. “This means that if there is an outbreak or anyone has to isolate then we still have a team able to work. As a salon we fall Tracy McGoogan within the close-contact services one-metre social distancing rule but we try to keep to two-metres where possible. “Workstations are split with Perspex screening and each station has a supply of PPE including gloves and masks. Social areas have been separated and breaks will be taken alone in separate areas of the building.” Communicating with your staff is key. Keep them informed with any change of policies in the salon or salon layout that may have changed and hold regular online meetings or phone calls so they feel more comfortable about returning to work.

BUSINESSMATTERS

TOP TIP

“I now have boxes marked ‘clean’ and ‘dirty’ for my reusable products such as hand towels and tools,” comments Jessica Prout, Georgie Smedley Group brand ambassador & owner, Jessica Prout Nails. “The outlay has been a lot but it means I am not rushed between each client as I can wash and clean the things I’ve used at the end of each day.”

RISK ASSESSMENT REFRESH Hazel Dixon shares advice on perfecting your risk assessment on the Scratch website. Scan here to view

TECH TALK Kara Evans, owner of Kara’s Nails, Omagh, Northern Ireland

“My salon is in a shared building, so before the pandemic, my clients used the shared bathroom to wash their hands. Before reopening last July, I installed a sink beside my nail desk for practicality. I also invested in the Vodex SalonAir unit and purchased an Enbio autoclave as I wanted to create the safest environment possible for clients. Kara Evans

“I purchased multiple sets of metal tools so each client has a fresh set in a sterilised pouch opened in front of them, along with their own individual nail files that will only ever be used on them. My clients were reassured that I have done everything possible to make the salon a safe place.” Vodex SalonAir 1001 Unit from £615 + VAT www.vodex.co.uk

3. CLIENT COMMUNICATION It is vital to let your clients know what to expect on their return to your nail space, and reassure them of the measures you have taken to protect them. “We haven’t stopped communicating with clients throughout the pandemic and in all honesty, we communicate better now than we did before,” comments Liza Smith. “We no longer take it for granted that we will see our clients face-to-face and we have had to find new ways to keep up the engagement. “We learned last year not to book everyone in, only to waste hours/days having to change all appointments. We are creating a form for a waiting list that will collate the treatments people want first, so that we can plan our diaries. “We have a small WhatsApp focus group of clients that we test things on and also ask them to tell us if they feel they need something that we don’t provide. It was in place before lockdown 1.0 and it has been invaluable.”

Appointments

How you organise your waiting list and appointment bookings is down to you, with many choosing to wait until government announcements are official before opening their books. Just be sure that you factor in breaks for your own personal wellbeing. Your clients have waited for your service for some time, so they can wait another week if needs be; you want to perform at your best!

Abu Garvey

“I haven’t seen my clients since before Christmas, so I have been checking in with them and sending messages and many have been tagging me in numerous memes on Facebook,” comments Abi Garvey, Pure Nails educator. “I have kept them up-to-date with any announcements in regard to opening and how and when I will be taking appointments.”

Social media

Social media is a quick way to communicate with clients en masse. “It offers a clear and consistent message for all,” comments Paulina Zdrada. “We have utilised blast messaging via SMS and email too, which proved incredibly valuable at the end of lockdowns one and two.”

Laura White

“We have utilised social media as our main broadcasting method to reach our clientele and get the ball rolling with bookings,” adds Laura White, educator at The Creative Beauty Group. “We have called clients personally to reach out to them, catch up briefly and arrange appointments for them to ensure their return to us is everything they wish for – and hopefully more.”

Clarity is key Fix up, look sharp

Buttercups Uniforms is offering 20% off some of its popular uniform styles in its reopening sale. Offer valid until 30 April at www.buttercupsuniforms.com

Agata Krawczyk

“I am planning to post clear information and instructions about new rules in my salon on Facebook and Instagram, but that’s not all,” reveals Agata Krawczyk, Indigo Nails educator. “To make sure everyone has seen my post, I will be contacting each of my clients privately and asking nicely to confirm that they understand the new rules and will respect them. This will help me to be sure that everyone who will come to my premises will follow the rules to stop the spread the virus.”

“We no longer take it for granted that we will see our clients face-to-face and we have had to find new ways to keep up the engagement.” >> SCRATCHMAGAZINE.CO.UK 27

BUSINESS BUSINESSMATTERS

4. TIME MANAGEMENT Don’t get burnt out within the first two weeks of reopening; structure your diary accordingly to prevent feeling overwhelmed and ease back into life behind the nail desk. Just think – if you cram as many clients in as possible in the first fortnight, they’ll want to rebook in three weeks’ time – so your diary may keep bottlenecking. Stagger appropriately to ensure an achievable return. “Previous lockdowns have taught us that without proper management, our diary will be chaotic for the first two weeks with a lull before clients return again. This isn’t good for our cash flow or our staff health/morale after such a long period off work,” comments Tracy Tracy McGoogan McGoogan. “Our staff will gradually return to work and appointments will be during our normal opening hours without adding extra hours or shifts. We really need our customers to return but I also need to consider the business and our team.” “It’s going to be very tempting to book in as many clients as possible during the first few weeks of reopening,” adds Ruth Munro. “I’m going to structure a smooth return to business to ensure I’m not too overwhelmed during the first few weeks by sticking to 45hour weeks with lunch breaks. Beauticians are notorious for working exceptionally long days without breaks; although I managed this before lockdown, I want to make my health a priority which reflects in my reopening hours. I will be allocating extra time per service too, as I will be slower and have to clean more than usual in-between clients.” Use the remaining time before reopening to organise your website and social platforms and prepare information that will save you and your clients time. “We have set up customer information sheets on our website so we could refer clients to the FAQ pages to save almost relentless responses to similar questions,” reveals Paulina Zdrada. “Online booking certainly takes away a huge amount of the stress and allows your customers to breeze back into the routine. “We have also sent mass communications to our clients who opt in, either by SMS or email explaining to them how they can book and when – hopefully diverting the majority of the traffic through our online booking services instead.”

TECH TALK

Liza Smith, owner, Bodylines salon, Sittingbourne & CND™ education ambassador “We have worked hard to educate clients on our retail ranges, as they haven’t been able to have services. Our intention is to continue to grow that side of our business, along with online consultations and future proofing the business. This year we are going back into good weather, then clients socialising and our plan is to utilise these events to get clients back into the habit of their previous lives. We are planning for a smooth increase back to normal turnover by the end of September.” Liza Smith

“Use the remaining time before reopening to organise your website and social platforms and prepare information that will save you and your clients time.” TECH TALK

Jaz Moger, Salon System nail expert & owner of Paint by Jaz “I think the months ahead will be busy and full of joy. It’s definitely going to be a shock to the system again for us techs, Jaz Moger but we’ll soon get back into the swing of things! A good thing to come out of the pandemic is greater respect for the beauty industry. People have realised how important a beauty treatment can be for their mental health. It’s not just nails; it’s the calming conversations and the human contact. I hope that noshows diminish as clients have realised how valuable appointments are to both themselves and their nail tech.”

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NAILINSPO

STRIKEAPOSE

ALEX FOX uncovers a Bulgarian nail stylist with a penchant for elaborate, pointed nail artistry…

MEET THE IST NAIL STYL

THE TECH: Stella Bojilova AGE: 32 years LOCATION: Varna, Bulgaria YEARS IN NAILS: 14 years /1054bystellabojilova @stellabojilova & @1054bystellabojilova

he pandemic has unleashed a swathe of creativity across the nail world as nail artists seek to immerse themselves in artistic projects to fill time and soothe their worried minds. A fantastic example of this was when I was tagged in a photo on Facebook by a friend who knows how much I love to view stunning nail imagery. This was the day I first glimpsed the work of Stella Bojilova.

practice and experimentation, I now favour the Gellie, Nailover and Kostka nail brands and view Bojana Kostka, Olga Kataeva and Vitino as my industry gurus.

Keen to find out more, I probed her about her nail career. “I’ve never worked or followed one nail brand because I love to experiment with products,” Stella reveals. “Over the years, I’ve taught myself to get the best from different products by stretching my nail skills and techniques with various brands. I was taught initially to the level of nail instructor at Bogoia College in Varna and after years of

With a relaxed attitude, Stella was persuaded by Katya Raykova to take her skills to the competition arena in 2017 and, with support from family and friends, she entered in a team at the Arena of Beauty Sofia, Bulgaria and took home two second-place awards. That kickstarted a love for competing, which has led to the team entering the Nail Olympic Bulgaria competition every year since.

“I enjoy creating avant-garde extreme shapes as well as sculpting the Russian almond and stiletto structures in UV gel and acrygel systems; I then love to embellish and design with crystals.”

Finding inspiration in everything around her, Stella confesses that her biggest inspiration comes from the monochrome scale, as she cites, “It’s always on trend.” With an unwavering faith that ‘she can only get better the more work she puts in’, Stella’s ethos is that a craftsman must never stop learning and should continue to develop their craft. With a personal goal to open her own nail academy in the future, Stella strives to gain attention on the world class nail stage.

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EDITOR’S PICK…

Scratch’s editor-in-chief, Alex Fox, shares her views on Stella’s work… “I’m excited by the striking fashionista that stares directly at me from her masked profile. Although clearly 21st century, this imagery sings 1960’s to me. I feel Audrey Hepburn in the look. I’m taken by the facial mask that glistens atop a deep raven black foundation. The black against white is powerful; the photographer really has made the most of these two stark shades. “This is an image encrusted with texture, with strong undulating curves and bubbles that capture and reflect spots of light, while her smooth and unblemished naked skin is the calm and tranquil accent to the scene. She’s a stunning model, parading the most fabulous nail designs that have me deliberating fanciful ideas of baroque architectural delights that one might find in a stunning 17th century French palace. This type of nail styling renders me speechless with utter fascination and delight.”

CONCEPT TO CREATION “The inspiration for the nails on this shoot was born while deciding to enter another competition,” notes Stella. “However, things changed and during lockdown one night I decided to make a mask and crown; just for fun. A few days later I got the team together (a photographer and make-up artist) and we set about creating imagery with a view to enter nail poster competitions.

NAILINSPO

“The nails took me five hours to sculpt, while every other decision was made on the go, organically. I made extreme 15cm nails sculpted entirely of gel. Then, shortly before the photo session, I decided to paint the hand black, which I feel makes it look even more avant-garde. Three hours of shooting later, we achieved the result we were looking for. These images are a personal favourite of mine.”

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SCRATCHCOLUMNIST

Chair – Marian Newman BEM

Deputy chair & director of information – Sue Davies

Director of education – Donna Clayton

Director of licence to teach – Jennie Nippard

Treasurer & financial director – Peter Borg

Membership secretary – Alexandra Cassells

THE FORCE

OF THE FEDS SUE DAVIES, deputy chair & director of information at The Federation of Nail Professionals, talks industry issues… CENSUS OF THE NAIL INDUSTRY: RAISE YOUR VOICE!

ou may have seen The FNP’s requests to complete its Census of the Nail Industry since the launch of the organisation in November 2020. There has been an amazing response so far – but we’d love to get more responses from sectors of the nail industry and those that are working in and around it. Why a census? Why now? What are we going to do with the information? Let’s start at the beginning and with the reasons we feel it is needed. In the summer of 2020, the idea for The FNP formed into what has become a not-for-profit organisation representing and becoming the ‘voice of the nail industry’. It has been created to make a difference and highlight areas that need tackling, the subjects that cause nail professionals concern and how those within the industry are educating themselves while working in client facing roles. The easiest way to achieve information on which to act is through a survey. In early autumn 2020, I created two surveys; one for business owners and the self employed, and another for employees, students and apprentices. The surveys take around 15 minutes to complete and are streamlined to ensure that the right questions are asked of each area of the sector. Why now? The coronavirus pandemic caused the beauty sector, including the nail industry, to have a crisis of identity with the government, media and consumers. We had a tarred brush run over us calling us ‘massage parlours’ or ‘nail bars’ and many of us found it insulting. We own and run or work in professional nail environments either mobile, home based or salon, and many felt that the terms used lowered our professional status to low-end establishments. We wanted to prove the value of the nail industry within the wider sector to ourselves, but also to the media, the government and the consumers who use our services.

moment in time. Many people that are keen family historians use the information from the national Census results. The Census of the Nail Industry will be a glimpse into industry dynamics, at what we have gone through and what has allowed survival in one of the most challenging economic periods in modern history. Documenting this is going to show our industry’s resilience and strength throughout Covid-19. The results will help businesses to understand how the sector operates, how they can improve services and meet the demands registered within the responses. The survey will be run until 30 April 2021 and after that, we will analyse the results to share with interested parties. Our intention is to publish a report of our key findings. Already we have had a great response from which we can see fascinating trends, but we would love to have a larger respondent base to work with. One of the questions in the Census for the self-employed/business owners is average spend per client and there is a really wide range of figures that we charge in our businesses. The average ticket is £26-30 and from other survey questions, the most popular treatment is gel polish so this would suggest this gives a snapshot of the national pricing for this service. Just over 36% of businesses charge more than the average, but there are still 23% charging less. Where do you rank on this window of average spend?

Answer

£15-£20

4% 17%

£21-£25 £26-£30

11%

£31-£35 £36-£40 £41-£45

Strangely, the timing coincided with the national Census 2021 for England and Wales that took place last month. Hopefully, you’ll have seen the depth it reveals; requesting accurate information from every household to help local communities and authorities plan services – and to serve as an historical document of that 34 SCRATCHMAGAZINE.CO.UK

£46-£50 £51-£55

18% 33%

£56-£60 Donʼt know

SCRATCHCOLUMNIST

Forward planning If you are looking at making a living or employing a team, you may need to look at your cost per treatment and fixed costs to ensure you are making enough money to pay yourself or you and your team a reasonable income. If you are employing staff when charging low values, it is unlikely to generate sustainable margins for a reasonable employee salary or profit for the business owner. Some of these respondents are, of course, solo workers but the Census points to an under-valuing of our true worth regardless of business size. If you are charging less than the average, take the opportunity before we return to our workplaces to do a cost-per-treatment review and check whether you are making what you think you are as this exercise can often be quite eye opening. The questions in the Census are targeted to reveal areas such as this and will enable nail professionals and the wider industry to reflect on how well we understand our self-worth and how we project this to our clients and the wider public.

Findings There is also a question about whether employers feel that the foundation skills of potential candidates are high enough for their business. This result offers a somewhat negative view from business owners on the quality of potential workforce and how they are initially trained. To date, the results show a hefty 87% of employers are finding that it is difficult and more often, rare, to find suitable calibre employees for their teams. Education is key here, but also an issue of whether a previous employer has offered continued development of an employee prior to the professional seeking an alternative position. If not, then perhaps this is a disservice to our industry as we cannot expect our newer professionals to blossom without care and a bit of TLC. What is it that is lacking? Is it practical skill, personability, diligence, work ethic? There is a lot an education provider can teach, but some things do come down to the individual and their commitment, aptitude and desire to succeed. Is the image that is portrayed of our industry attracting the right calibre of person? There are many elements that go into the ‘perfect’ employee and quality foundation skills are so important as these are what ultimately create the professional. Quality education is vital, and we need our providers in further education and within www.the-fnp.com

/TheFNPUK

private academy education to ensure that they constantly raise the bar and push their students to excel – not just get by. Just these questions; regarding average spend and skillset, have brought valued responses so far and highlight areas in business management and education that can be progressed and enhanced. What if we all valued our worth, and that of those we educate, more highly? How much more could we achieve as a more credible and respected career path?

The future Higher quality entry level training and business owners that fully understand how to cost treatments and price accordingly will make for a more effective and reputable nail industry. It will be fascinating to watch the answers to our questions unfold over the coming weeks. Thank you to everyone that has already completed the Census of the Nail Industry and if you haven’t and would like to support the growth of the nail industry, please check out the eligibility for each Census below: Employee/student/apprentice census • All student nail professionals who have yet to gain their certification • All apprentice nail professionals that are employed under an apprentice contract • All nail professionals that are employed on a PAYE contract by a business/salon • Nail educators who are employed by a company on a PAYE contract • Any other employed/trainee workers that are working a nail business. Scan here to take the survey Self employed/business owner census • All nail professionals in the role of business owner/salon owner/ academy owner • All non-qualified business owners Note: Salons/businesses may offer other services alongside nails such as beauty, aesthetics, hair and being a ‘mixed’ business owner or working in a ‘mixed’ salon is fine for the purposes of the Census. Scan here to take the survey @the_fnp_

@the_fnp_

SCRATCHMAGAZINE.CO.UK 35

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FOOTCARE Raise the bar of your pedi treatments on reopening & take steps to tend to footcare issues that may have emerged during lockdown with product picks, techniques & advice… CHLOE RANDALL REPORTS While hands are almost always on show and manicures often take priority, it is imperative to remind your clients of the importance of regular footcare practice – especially as we start to step out from the confines of lockdown. With feet wrapped up in slippers for many months or trudging on daily walks, you may find conditions such as calluses and ingrown toenails more prevalent than ever. This is why it is essential you know how to either treat conditions appropriately or whether you should recommend that your client pays a visit to a foot health practitioner. As normality starts to resume and the nail industry reopens, clients will also be more aware of proper hygiene practice. How safe they feel in the salon environment will be a huge factor in contributing to whether they have a treatment and recommend your business to others. Read on to discover top tips on pedicure treatments in a hygiene-savvy world and how to tackle feet in need of some TLC post-lockdown…

38 SCRATCHMAGAZINE.CO.UK

Image courtesy of OPI, www.opiuk.com

PEDISERVICES&PRODUCTS

s u foc HYGIENE MEASURES

Clients may be more conscious and vigilant of hygiene than ever before, so it is essential to make your clients feel safe and comfortable when having a pedicure.

Decontamination is essential to prevent the spread of infection and disease. The most common problems faced by nail technicians and salons are bacterial, fungal and viral infections. “Hygiene has always been my top priority, especially when it comes to pedicures. However, the Covid-19 pandemic has really highlighted the need for Diana Pajeva excellent cleaning and made it more obvious to everyone,” reveals Diana Pajeva, Georgie Smedley Group. Marian Newman reveals in The Complete Nail Technician that hygiene can be divided into three categories. 1. Cleaning: this will inhibit the growth of certain living organisms and must be used to clean hands and prepare nails for treatment. 2. Disinfection: this will kill all pathogens with the exception of spores. 3. Sterilisation: this process kills all living organisms.

PEDISERVICES&PRODUCTS

Tool up!

“There should always be a sterile group of instruments ready for your client, preferably sealed. This gives your clients confidence and maintains a safe working area.

Elim Spa Sanitiser £6 + VAT www.renewbeauty.co.uk

Mundo Foot Spa & Waterline Disinfectant £29.95 + VAT www.mundoproducts.co.uk

Salon System Nail+File Cleansing Spray £8.25 + VAT. Available from wholesalers nationwide.

The salon should have several groups of tools available, so that when some are being sterilised, others are then ready to be used,” comments Teresa Frake, head trainer at LCN UK. Teresa Frake

“If you are a mobile nail technician, you should use a high percentage sterile spray or wipes on your tools. You should carry a fresh group of tools for each client you are visiting and then make sure they are put into a steriliser when you return home to prepare them for the next day.” Mundo Sanitizing Hand & Foot Spray £6.95 + VAT www.mundoproducts.co.uk

Hand hygiene

Clare Hooson

“Always wear gloves, especially when checking the feet prior to cleansing. I would also advise a fresh pair for the treatment after the feet have been soaked or cleansed, to ensure nothing is contaminated,” says Clare Hooson, Footlogix educator.

SOAK FIRST

Jacki Clarke

Expert comment

If any bottles of product have been touched during the treatment, these should be cleaned, ready for the next client.”

Nicola O’Brian, podiatrist at Love Your Feet Clinic, shares her three steps for proper hygiene practice…

DID YOU KNOW?

When using foot spas, it is so important that they are thoroughly cleaned in-between clients, especially if you have circulatory water pipes.

Mobile must-have

Available in various colours, this pedicure bowl comes with a pedicure tub and 20 disposable liners for hygienic foot soaking, protecting your client and making your clean-up process easier. It is an ideal product for a mobile pedicurist due to its generous yet lightweight size, so is easy to carry around. This bowl can be paired with the Belava Free Standing Foot Rest for pedicure services on the go. Mavex Aromatic Alpine Foot Bath £32 + VAT/RRP £60 www.mavex.uk Belava Glitter Pedicure Bowl £119.95 + VAT www.louellabelle.co.uk

“It is recommended that all foot treatments, even just a file and polish, start with a sanitising foot soak,” advises Jacki Clarke, CND™ education ambassador.

Nicola O’Brian

“After the pandemic, I think the beauty world will have to move into the medical model and be strictly adhered to.

“The three-level tier system we use at Love Your Feet is as follows: 1. Cleaning of instruments. 2. Decontamination, with equipment like ultrasonic cleaner designed to loosen debris from the instruments. 3. Sterilisation with an autoclave with a minimum temperature of 134ºC and sterile bagging for storage. “This is something that a salon could implement with easy training and depending on budget, the cost could range from £1,500 to about £5,000 for a standard installation. However, the rewards of upgrading would be remarkable, as the client confidence gained will massively improve your reputation and profits. “An alternative to those with a smaller client turnover would be to make the move to single use instruments. However, this works out costly to buy and would mean you have to pay for waste contracts for removal.” For more tips from Nicola, scan here

Light Elegance Q&Lu Salt Soak £17.95 + VAT/RRP £42.95 www.sweetsquared.com

Learn the term: Autoclave Disposable Hand Towels £12 + VAT www.majestictowels.co.uk

Footlogix Cleansing Wipes (100pk) £50 + VAT www.louellabelle.co.uk

An autoclave is a machine that sterilises equipment, killing all known pathogens, including spores. Effective, it is also a financial investment for a business as an autoclave requires regular testing as it works on both heat and pressure and the pressure seal needs testing periodically. Autoclaves also need regular efficiency testing (approximately monthly is suitable for a salon). Test packs can be purchased that, when put in for a cycle, will show if the efficiency is at the correct level.

SCRATCHMAGAZINE.CO.UK 39

PEDISERVICES&PRODUCTS

CONSULTATION & REFERRALS Hive Simply The Revitalising Foot

When clients come to the salon with foot ailments, Spray £4.95 + VAT a pedicure treatment may not always be the www.nsinails.co.uk answer. A pedicure will improve the appearance Footlogix Foot Soak of the foot and the toenails. However, there £12.50 + VAT may be situations when referral to a foot health www.louellabelle.co.uk practitioner or podiatrist is required, as the condition may need to be medically treated. “For people who have specific foot-related concerns, it is so important to see a qualified podiatrist,” states Margaret Dabbs, founder of Margaret Dabbs London. “They will be able to give bespoke treatments and advice that Margaret Dabbs simply isn’t available during a beauty treatment. Standard pedicures undertaken in beauty salons are cosmetic treatments, which do not take into account individual foot health.”

Purple Professional Foot Scrub Gel in Passionfruit £POA www.purpleprofessional.pt

Learn the term: Contra-indication

If you spot something you think you are unable to treat, the client should be referred to a foot health practitioner. “We are not doctors; we can’t diagnose Belinda Price but we should know when to refer to a GP or a podiatry clinic,” states Belinda Price, education & capability manager at OPI UK. “Be diplomatic and quietly express your concerns away from other staff or customers. Also make the necessary recommendation or alteration to the appointment. For example, suggest they can have a manicure instead. I would recommend having a ‘best to get it checked out’ approach with the client without alarming them.”

“Examples of this may include; • A fungal nail infection. • Bacterial nail & skin infections, such as ringworm of the nail, athletes foot & impetigo, severe eczema, psoriasis or dermatitis. • Open wounds, cuts & abrasions, onycholysis (severe nail plate separation) and severe bruising.” “We do recommend not treating a client’s feet when a verruca is evident,” states Alison Dalton, sales director at Mavex. “Simply because they spread easily and the action of scraping the skin can spread them around the feet.”

TOP TIP

When it comes to treating various conditions during a pedicure, always check with your insurance company to ensure you are able to treat such ailments.

Learn the term: Consultation Prior to the pedicure treatment, the consultation should discuss any problems with the client’s feet, their medical history, lifestyle and any allergies. As well as a discussion, it is also best to examine the client’s feet for any cause or concern before continuing with any treatment.

Pedicure Information Form Name: Phone: Email: Please check the appropriate boxes below:

Question

Yes

• Are you a diabetic?

❏

• Do you have any allergies?

❏

“Be the professional that your clients feel they can trust. Salon etiquette is so important when informing a client you are unable to carry out their treatment,” agrees Lucy Sharman. “Be polite and honest, offer clients your suggestions for their condition based on your professional knowledge and experience. For instance, you may have a product you retail for a fungal infection, so explain its application, the results to expect and that you are happy to carry out their treatment once it has healed.”

Current medications:

Image courtesy of Indigo Nails Lab UK, www.indigo-nails.co.uk

Alison Dalton

The Gel Bottle SanitisedAF Spray £13.50 + VAT www.thegelbottle.com

Etiquette

“A contra-indication is defined as a medical condition, which may restrict or prevent a pedicure treatment from being carried out,” states Lucy Sharman, Elim pedi pro.

Lucy Sharman

Margaret Dabbs Foot Cooling & Cleansing Spray £19 www.margaretdabbs.co.uk

With respect to your feet and legs, which of these conditions do you experience and how often? CONDITION

Pedicure Service History

Cold Feet Dry Skin Cracked Skin

Date

Technician

Observations

Home Maintenance

Itchiness Peeling Skin

1. Tinea Pedis Peeling or Rough Skin

Sweaty Feet Hot Feet

2. Bunions

Blisters

3. Calluses

Skin Fungus

4. Corns

Nail Fungus

5. Discolouration

Discoloured Nails

6. Dropped Metatarsal

Thick Nails

7. Flat Foot

Tired Sensation in Legs

8. Hammer Toes

Heavy Sensation in Legs Foot Odour

9. Ingrown Nails

Callus Build-up

www.FOOTLOGIX.com

Corns Plantar Warts

Footlogix Consultation Pad (25 sheets) £1 + VAT www.louellabelle.co.uk

NEVER

AT TIMES

❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏

FREQUENTLY

❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏

What improvements would you like to see in your feet?

Signature:

40 SCRATCHMAGAZINE.CO.UK

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of TRANSFORMATIONAL of TRANSFORMATIONAL A FULL A FULL RANGE RANGE PROFESSIONAL PROFESSIONAL FOOTCARE FOOTCARE PRODUCTS PRODUCTS of TRANSFORMATIONAL of TRANSFORMATIONAL A FULL A FULL RANGE RANGE PROFESSIONAL PROFESSIONAL FOOTCARE FOOTCARE PRODUCTS PRODUCTS Join our Facebook Forum at www.facebook.com/groups/FootlogixUK

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PEDISERVICES&PRODUCTS

LOCKDOWN: TOE WOES

Tool tips

Ingrown toenails

Rodian Erovenkov

“An ingrown toenail is a chronic disease of soft tissue, caused by a surplus portion of the nail plate that punctures the nail folds and results in a wound formation and inflammation,” defines Rodian Erovenkov, surgeon & president at FootPraktik Clinic.

“To avoid ingrown nails, cut the nails straight across and never cut the nail too short,” advises Margaret Dabbs. “If the nail is very long, repeat the cut, taking just a small amount off at a time. If the nail is very thick, apply pressure over the top of the blade.” Navy Professional Beryl Basic Nips £30 inc VAT www.navyprofessional.com

“The term ‘ingrown nail’ is often used to describe all conditions where the nail plate pierces or punctures the skin’s soft tissues around the nail.”

Staleks Professional Cuticle Nippers Smart 10 3mm £12.50 + VAT www.inknails.com

“Ingrown toenails are a complex medical problem that require medical knowledge and skills to cure properly. The nail tech often comes across this condition and, while some types can be fixed with acrylics or gels, referring to a GP is a must. This is to ensure it can be treated with Vitaly Solomonoff professional skill to avoid serious mistakes and further issues,” adds Vitaly Solomonoff, dermatologist & cosmetic scientist.

Next steps…

“If there is redness, puss and pain or swelling around the toenail, the nail technician must not treat. Instead, they can be referred to a medical practitioner or a podiatrist,” says Teresa Frake.

Turn to page 86 to learn how to keep tools in tip-top condition!

Halo Elite Cuticle Nippers £10.77 + VAT www.purenails.co/stockists

Footlogix 4-Piece Implement Kit £120 + VAT www.louellabelle.co.uk

OPI Nail & Cuticle Oil £16.80 + VAT www.opiuk.com

“If it was just the start of the problem, the regular pedicure could be completed and then a referral to the podiatrist should be made to treat the beginning of the ingrown toenail so that it can be corrected quickly.”

Image courtesy of OPI www.opiuk.com

Ridged nails

Ridges on nails are often longitudinal lines with little bumps and are usually associated with circulatory problems or, most commonly, age. Buffing them will thin the nail plate so this should be avoided where possible.

CND™ SpaPedicure Marine Hydrating Oil £14.45 + VAT www.sweetsquared.com

Peacci SKIN ManiPedi Cream £6.50 + VAT www.thegelbottle.com

“A full medical history would shed light on any underlying problems or medications that may be the cause of any change in the nails, if any,” Dina Gohil says Dina Gohil, CEO of DG Podiatrist. “The nail is then reduced and smoothed when applicable to reduce risk of catching, splitting, and causing more pressure on the nail bed.”

Light Elegance Q&Lu Spa Oil £14.95 + VAT/RRP £34.95 www.sweetsquared.com

Next steps…

“While it doesn’t treat the underlying problem, keeping your nails hydrated with cream or oil can minimise the appearance of ridging and protect the keratin of the nail,” says Lucy Sharman. 42 SCRATCHMAGAZINE.CO.UK

Elim Cuticle MD £7.30 + VAT www.renewbeauty.co.uk Mavex Foot Aromatic Alpine Nectar £32 + VAT/RRP £60 www.mavex.uk

PEDISERVICES&PRODUCTS

Calluses

Fungal nails

Fungal infections are often noticed as white areas under the nail plate. An example of a fungal infection on the skin of the feet is athlete’s foot. This is usually noticed between the toes as flaky, cracking skin that can look quite wet. This is contagious and should be treated by the client using an appropriate treatment. Elim Fungal Force £9.60 + VAT/RRP £20 www.renewbeauty.co.uk LCN Mykosept Spray £5.25 + VAT www.lcnuk.co.uk

Before and after a Lovaskin service

Calluses are hard, painful areas of skin that often develop on the feet in response to pressure or friction. They occur when the skin tries to protect an underlying area from injury, pressure or rubbing. Calluses aren’t dangerous but they can cause irritation. They are more common among people who wear ill-fitting shoes, have sweaty feet, and those who stand for long periods each day.

How to treat

“As long as there is not too much of a build-up, the area can be treated with products to reduce the callus,” states Teresa Frake. “A foot file can help eliminate the hard skin and many specific creams can help too. As well as during the massage part of the treatment, creams can be recommended for home use to continue the good work achieved during the pedicure.” “Use a foot file to remove hard skin,” states Margaret Dabbs, founder of Margaret Dabbs London. “Filing should always be done on dry skin Lovaskin Instant Foot Peeling Spray as wet skin masks the area needing to be treated. Water also £24.13 + VAT weakens the tissue, so the file won’t adhere as well. This means the www.purenails.co/stockists skin isn’t removed effectively and results aren’t as long-lasting.”

When to refer

Footlogix Anti-Fungal Toe Tincture Spray £11.95 + VAT www.louellabelle.co.uk

If the client presents a severe case, you may need to refer them. “Calluses can be debrided safely using a scalpel technique in the clinic after the use of antibacterial spray to cleanse the skin,” states Dina Gohil, CEO of DG Podiatrist. “This is pain-free as only dead skin is being removed to a safe level so the client would not feel any discomfort or soreness after.”

CND™ Cucumber Heel Therapy Callus Smoother £20.95 + VAT www.sweetsquared.com

All That Jazz Stainless Steel Foot File with Disposable Foot File Replacements £14.99 + VAT www.gsgroupuk.com

Mavex Calluspeeling Kit £85.38 + VAT www.mavex.uk

Mavex Micoxan Anti Fungal Nail Solution £17.50 + VAT www.mavex.uk

How to proceed

“The nail technician must not treat a client with a fungal infection and must refer them to a podiatrist,” Teresa Frake implores. “If they have put their feet in a foot bath or have come into contact with any tools, everything must be disinfected immediately as this can cross contaminate very easily.”

Indigo Foot Lover Seventh Heaven £5.40 inc VAT www.indigo-nails.co.uk

Purple Professional Callus Remover Gel £POA www.purpleprofessional.pt

Product spotlight:

Mavex Calluspeeling Salon System Gellux Nourish Foot Cream £5.55 + VAT. Available from wholesalers nationwide.

OPI Intensive Callus Smoothing Balm £8.40 + VAT/RRP £17.20 www.opiuk.com

LCN Urea 40% Chapped Skin Cream £5.05 + VAT www.lcnuk.co.uk

Margaret Dabbs Foot Hygiene Cream £20 inc VAT www.margaretdabbs.co.uk

“Mavex Calluspeeling is an ideal treatment for feet that have been neglected for a while,” enthuses Alison Dalton at Mavex. “The soles of the feet naturally build up hard dry skin over time. For some, this can become a real problem, leading to sore, cracked heels and a great deal of discomfort.

“One treatment with Mavex Calluspeeling will transform the feet into smooth, healthy and comfortable feet again.” www.mavex.uk

SCRATCHMAGAZINE.CO.UK 43

PEDISERVICES&PRODUCTS

Product spotlight: Elim MediHeel

Elim’s MediHeel pedicure chemically breaks down protein bonds in the skin to remove dead skin cells, leaving a smooth and fresh finish.

Now, Elim MediHeel comprises a range of products packed with alpha hydroxy acids. Priding itself on using medical grade ingredients, Elim takes technology that was previously reserved for facials and incorporates that technology into pedicure treatments. The range includes: a chemical peel; neutraliser solution; anti-bacterial and anti-fungal soak; glycolic scrub with eco-friendly beads; a nonslip heel balm; shimmering gold spritz; masque infused with bentonite clay; and cuticle oil.

“Elim provides a fantastic pedicure without a high price tag,” comments founder, Shantelle Booysen. “It is the reason why we believe your clients won’t go anywhere else for their pedicure and will stay loyal to you.” The Callus Removal Tonic claims the title of the hero product in the range and is followed by application of the PH Neutralizer, which neutralises the skin after application of the remover. This is necessary, the brand states, as the ingredients in the product are so powerful and effective that they need neutralising afterwards to ensure the skin does not continue to shed. Shantelle Booysen

The Elim pedicure range is available via www.renewbeauty.co.uk

Elim Callus Tonic £55 + VAT www.renewbeauty.co.uk

Toenail reconstruction

Comfort & style

Designed for maximum comfort, REM Pedicure Chairs feature a basin and have a height adjustable footrest. The large choice of fabrics and laminates make the chair customisable to suit any style or décor. The basin in each chair features a whirlpool function for an added touch of luxury when carrying out a pedicure treatment. There are currently five different styles of pedicure chairs available from REM. Accessories are also available to purchase for the technician’s comfort such as a link unit and a stool. www.rem.co.uk REM Pedicure Chair £2362 + VAT www.rem.co.uk

Focus on: Extraction

As with any nail service, extraction should be considered when servicing a client for a pedicure treatment where filing is involved. “Having an extraction system that works both correctly and efficiently will not only provide you with cleaner air by removing airborne dust and chemical vapours from your breathing zone, it should also help towards reducing fatigue and common health problems associated with beauty treatments, such as headaches, skin rashes, sore throats and coughs,” says Natasia-Louise James of Vodex. “Qualified professionals have a duty of care, not only to their clients but to themselves and employees as well.” “Toenail powders that are generated during treatment of feet can contain mycete and bacteria, which can be harmful to a nail technician and client’s health,” states a spokesperson from Zephyros. “With Zephyros’ disposable filter for a Zephyros Nail Dust Collector single use, it is possible £POA www.tafsproducts.co.uk to complete a more hygienic treatment.”

Vodex SalonAir 1001 Extraction Unit £POA www.vodex.co.uk

44 SCRATCHMAGAZINE.CO.UK

Split or broken toenails can be treated with reconstructive products, providing the correct training has been obtained by the professional. “As long as there is no infection, the nail technician can carefully treat the nails and depending on what the damage is, recommend a product that may help the client,” says Teresa Frake. “A toenail can be damaged through trauma or past injury including sport. A reconstruction product can be applied. These toenail-specific gels can rectify the nail and conceal any damage.”

Treatment spotlight: LCN Wilde-Pedique

LCN’s Wilde-Pedique range can help nail professionals reconstruct broken or missing toenails. Full, temporary toenail replacements are possible, as well as correcting deformities and disguising discolouration. The gel system is designed specifically for toenail application and thanks to its elastic UV gel, it adapts to the movement of the toe. The system offers a range of natural looking colours for hiding discolouration, as well as a clear gel. For more information, visit www.lcnuk.co.uk

LCN Wilde-Pedique Silver Plus £17.30 + VAT www.lcnuk.co.uk

LCN Wilde Pediseal £18.70 + VAT www.lcnuk.co.uk

Product spotlight: IKON.IQ PEDIFLEX Pedicure Reconstruction Gel

PEDIFLEX by IKON.IQ is an antimicrobial cosmetic toenail correction gel that is used to restore the toenail partially IKON.IQ PEDIFLEX or completely to create an attractive Pedicure Reconstruction result. Hypoallergenic and anti-allergy, the Gel £22 + VAT www.ikoniqnails.com gel has great strength and flexibility. “With over 20% of the UK population affected by one or more allergic disorder, it is more important than ever before to know exactly what is in the products you buy and sell and what products pose a risk to your clients,” comments Bob Giblett, co-founder of IKON. IQ Nails. “PEDIFLEX uses low allergy risk ingredients to protect your customers’ health and restore the appearance and strength of the damaged toenail, providing exceptional toenail reconstruction.”

PROFESSIONAL ONLY TREATMENT FOR BEAUTIFUL FEET

IM M AT E

LT S

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E LY V IB L E R IS

DEAD, HARD SKIN & CALLUSES ARE REMOVED QUICKLY & EFFORTLESSLY WITHOUT USING BLADES OR DRILLS

APPROVED MEDICAL DEVICE - CLASS 1

BEFORE

AFTER UK Distributor: Pareto Cosmedics - T: 07854 237903 - E: info@mavex.uk - W: mavex.uk

NAILCOMPETITION

PRESENTING...

the

2021

s r e n n wi

The first edition of Nailympia Online concluded after a five-month contest of unimaginably outstanding submissions. Competition director & Scratch editorin-chief, ALEX FOX, reveals the winners of its treasured medals & trophies…

Scratch and Nailympia website host, Martin Coombes.

hen the pandemic put a stop to all live competition arenas across the globe, Nailympia responded with an online version, a first edition; a completely unknown quantity. With quick responders offering online nail competitions all over the globe, Nailympia took a less swift route in order to fine tune its new concept, offering and architecture. In short, the machine needed to be fashioned and this could not happen overnight. It was a really difficult year to navigate in terms of understanding the direction and lifeline of the pandemic. Back in May 2020 it didn’t occur to me that the UK would be closed for events in the following October. I lived in the belief that Nailympia London would go ahead as planned. By July I realised this may not be the case and started looking closely at offering an online version. I’d been invited by a few organisations to judge, and so was aware of what was already on offer. Steering Nailympia in its own lane, I devised a completely different online competition to anything I’d done before, as well as what was being rendered elsewhere. 46 SCRATCHMAGAZINE.CO.UK

Nailympia Online 2021 judges Thanks to Martin, an incredible 36-strong expert judging team, my colleagues; Lisa Ebbens and Laura Tarling, the first Nailympia Online edition has been a huge success, with 642 entries from 252 competitors representing 30 different countries. The Nailympia website portal worked overtime uploading entries, taking in live scores and collating information as it went along. The marriage of creativity, human passion and focus coupled with technology has never been quite so tangible and impressive to me in the nail world.

Nailympia Online judges

My first port of call was to devise a webbased system that could be used from anywhere in the world and utilised by competitors to register, enter, submit and collate their entries. It would also house an inbuilt judging and scoring capability and therefore be an all-singing and dancing competition portal. This took a surprisingly short space of time to create by the

This pandemic has left no one unscathed or untouched. We have all made sacrifices and all been changed by this past year. Therefore, it’s been a great project for me to put my focus and energy into. I’ve truly enjoyed this journey, it’s been a magnificent distraction and most fulfilling venture, not least as it’s given me so much contact and connection with nail artists the world over, culminating in viewing extraordinary works of art on nails. It has proven that the nail industry fosters, nurtures, spawns and precipitates some of the greatest art seen in modern times.

NAILCOMPETITION

The Nailympia Online 2021 winners

Division 1 winner – Angela Arigo

Division 1 winner – Rita Halassy

WINNERS of WINNERS

Division 1 – Rita Halassy – Hungary Division 2 – Angela Wilden – Luxembourg Division 3 – Mino Vo – UK

DIVISION 4 VIP 5-Shape Challenge Champion Olena Özman – Germany – 307 points / 340pts

OVERALL INDIVIDUAL TOP SCORER Mino Vo – UK – 772pts Division 2 winner – Angela Wilden

POSTER MANICURE

French or colour manicure on one or two hands. Division 1 3rd Emelie Olsson – Sweden 2nd Kasia Gorska – UK 1st Aleksandra Kuciak – Poland Division 2 3rd Justyna Wróblewska – Poland 2nd Réka Oláh – Hungary 1st Milena Bialobrzeska – Poland

Division 3 winner – Mino Vo

ART WINNERS of WINNERS Division 1 – Angela Arigo – Italy Division 2 – Angela Wilden – Luxembourg Division 3 – Mino Vo – UK

Division 3 winner – Anna Prabucka

Division 3 3rd Chanteya Macphail – Australia 2nd Olena Özman – Germany 1st Anna Prabucka – Poland

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NAILCOMPETITION

POSTER FEET One or two feet with any design. Division 1 3rd Rebecca Tomkinson – Australia 2nd Diana Wysokinska – Poland 1st Martyna Stacha – Poland ´ Division 2 3rd Aleksandra Drozdz – Ireland 2nd Tan Adams – UK 1st Alexandra Koverzneva – Russia

Division 1 winner – Martyna Stacha

Division 3 3rd Anna Kurzok – Poland 2nd Olena Özman – Germany 1st Anna Prabucka – Poland

Division 3 winner – Ölena Oeezman

STYLE FOR MARKETING CARD Natural nail chic to promote & market your nail business.

Division 3 winner – Grace Li

Division 3 winner – Erika Nortier

Division 1 . 3rd Elzbieta Tyszko – Poland 2nd Kenny Teo – Australia 1st Magdalena Bucko – Poland Division 2 3rd Ivonne Voigt – Germany 2nd Alexandra Koverzneva – Russia 1st Tan Adams – UK

AWARDS NIGHT CHIC –

Little Black Dress Three nails: three different designs to interpret the theme. Division 1 3rd Danielle Currie – UK 2nd Angela Arigo – Italy 1st Aorui Zhang – Australia Division 2 3rd Milena Bialobrzeska – Poland 2nd Agata Leonardi – Italy 1st Gail Nicholls – UK Division 3 3rd Annamarie Wieszt – Germany 2nd Mino Vo – UK 1st Grace Li – Australia

ART ON NAILS OVER 1” Long Five nails, any shape, sculpt or T/O with artwork. Division 1 3rd Laura Durastanti – Italy 2nd Rita Halassy – Hungary 1st Angela Arigo – Italy Division 2 3rd Katarzyna Warmuz – Poland 2nd Angela Wilden – Luxembourg 1st Ivonne Voigt – Germany Division 3 3rd Melinda Tamás – Hungary 2nd Liliya Leheta – Canada 1st Mino Vo – UK

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NAILS FOR AN ALBUM COVER –

Division 3 3rd Agata Szumera – Poland 2nd Annamaria Wieszt – Germany 1st Olena Özman – Germany

Country Music theme

Five nails to fit the brief on one hand. Division 1 3rd Gemma Dawson – UK 2nd Kamila Borowiec – UK 1st Angela Arigo – Italy

Division 3 winner – Anna Kurzok

Division 2 3rd Marian Plat-Veerman – The Netherlands 2nd Paulina Mucha – Poland 1st Angela Wilden – Luxembourg Division 3 3rd Ania Prus – Denmark 2nd Lídia Kovács – Hungary 1st Erika Nortier – Italy

ART ON NAILS OVER 2” LONG Five nails, any shape, sculpt or T/O with artwork.

Division 1 3rd Rita Halassy – Hungary 2nd Melina Sherikyan – France 1st Tram Anh Thi Le – UK Division 2 3rd Malgorzata Walczak – UK 2nd Angela Wilden – Luxembourg 1st Ivonne Voigt – Germany Division 3 3rd Kayley Cairns – UK 2nd Loi Nguyen – UK 1st Mino Vo – UK

GEL POLISH MANICURE

Two hands – one in red gel polish; one nail art using gel polish. Division 1 3rd Olga Pavliuchenko – Ukraine 2nd Juliana Beliakova – Lithuania 1st Anna Stachula – Ireland Division 2 3rd Paulina Mucha – Poland 2nd Evelin Nagy – Hungary ´ 1st Izabela Golunska-Senik – Poland Division 3 3rd Olena Özman – Germany 2nd Erika Nortier – Italy 1st Anna Kurzok – Poland

NAILCOMPETITION Division 3 winner – Robert Klonowski

FLAT ART Theme: Diversity. Art painting/one stroke on 10 nail tips of five different sizes. Division 1 3rd Asia Bloodworth – USA 2nd Corinna Ball – UK 1st Magdalena Bucko – Poland

Division 2 winner – Angela Wilden Division 3, 2nd place – Andreea Simona Ignat

THE JOY OF NAILS WITH BLING! Three nails; three shapes/styles, one hand, not more than 20% bling.

Division 2 3rd Charlotte Wright – UK 2nd Paulina Mucha – Poland 1st Tan Adams – UK

Division 1 3rd Tram Anh Thi Le – UK 2nd Rita Halassy – Hungary 1st Christina Sorsby – UK

Division 3 3rd Anna Kurzok – Poland 2nd Lídia Kovács – Hungary 1st Robert Klonowski – Poland

Division 3, 2nd place – Melinda Tamás

Division 2 3rd Angela Wilden – Luxembourg 2nd Malgorzata Walczak – UK 1st Sylwia Siudalska – Poland Division 3 3rd Sylwia Golec – UK 2nd Lucie Kovariková – Czech Republic 1st Paula Marie Spencer – UK

Division 2, 2nd place – Quang Nguyen

INVENT A NAIL SHAPE MORE THAN 2” LONG Sculpt one nail in your style & design over 2”.

Division 1 winner – Natasha Newton

Division 1 3rd Maria Fibich – Poland 2nd Hong Luu – UK 1st Angelique Blenckner – Germany Division 2 3rd Angela Wilden – Luxembourg 2nd Quang Nguyen – USA 1st Réka Oláh – Hungary

MIXED MEDIA ART DESIGN

10 tips, five sizes, no theme, showcase a combination of art media techniques. Division 1 3rd Angela Arigo – Italy 2nd Claire Wheeler – UK 1st Natasha Newton – UK Division2 3rd Alessandra Guzzetti – Italy 2nd Sejin Yun – South Korea 1st Judith Mayer – Germany Division 3 3rd Nick Tran – Australia 2nd Melinda Tamás – Hungary 1st Lídia Kovács – Hungary

Division 3 3rd Beata Wodzak-Zwara – Poland 2nd Andreea Simona Ignat – UK 1st Lucie Kovariková – Czech Republic

FACT FILE Competitors from 30 countries worldwide participated in Nailympia Online 2021: Japan, UK, Brazil, Germany, USA, France, Australia, The Netherlands, Poland, Ukraine, Sweden, Canada, Hungary, Italy, Norway, Czech Republic, South Africa, Lithuania, Vietnam, Bulgaria, Denmark, Ireland, Russia, Greece, Mexico, Switzerland, South Korea, Cyprus, Romania & Luxembourg.

The winners of Nailympia Online 2021 were announced in a live Facebook presentation hosted by Nailympia competition director & Scratch editorin-chief, Alex Fox, alongside Helena Biggs, managing editor of Scratch magazine – media partner of Nailympia.

www.nailympia.com /Nailympia @Nailympia

Scan here to check out the video

@nailympiacompetitions

SCRATCHMAGAZINE.CO.UK 49

Getting down to s s e n i s u b SCRATCHCOLUMNIST

Take note as the NATIONAL HAIR & BEAUTY FEDERATION serves up support & advice for beauty business owners

Financial aid: What’s available & how to apply

NHBF chief executive, Richard Lambert

About the NHBF

The National Hair & Beauty Federation (NHBF) is the UK’s largest trade body for businesses working in the hair, beauty and barbering industries. The National Hair Federation launched its sister trade association for the beauty industry (NBF) in 2018, and the body relaunched as the NHBF in 2019. With Richard Lambert as chief executive, the association provides specialist business support, advice and backup to hair and beauty salons. Honing over 75 years’ experience, the not-for-profit organisation aims to be a reliable source of information for you and your business.

he Budget is the government-prepared document that presents the anticipated tax revenues and proposed spending for the coming financial year. Following intensive lobbying from the NHBF, the 2021 Budget announced last month included welcome support for salons and the beauty sector. However, more remains to be done to support business in the lead up to reopening and beyond. We were particularly pleased to secure the Restart Grant of up to £18,000 for businesses in the personal care sector in England. In addition, local authorities in England will get £425 million to support businesses that are not eligible for this grant. We were worried that the most vulnerable in our sector would find it hard to survive and reopen, but both the Restart Grant and further funding for the self employed have thrown a lifeline to struggling businesses and professionals. However, there are still those who have fallen through the net and we will carry on fighting on their behalf, for example, by continuing to press for a short-term reduction in VAT to help the hardest-hit beauty businesses to recover. You can find out about financial support across the four nations, including detailed Budget information, here: nhbf.co.uk/financial-support

Key points from the Budget: • Furlough extension The furlough scheme has been extended until the end of September 2021 with employees continuing to receive 80% of their wages. Employers will have to contribute 10% in July and 20% in August and September as the scheme is phased out.

www.nhbf.co.uk /nhbfsocial @nhbfsocial @nhbfsocial

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• Self employment The Self Employment Income Support Scheme has been extended. The fourth grant will cover February to April, worth 80% of average trading profits up to £7,500. A fifth grant will be available from July covering the period covering May to September 2021.

The amount of the fifth grant will depend on your turnover. If it has fallen by more than 30%, you will continue to receive the full 80%. However, if it has reduced by less than 30%, your grant will be reduced to 30%. The scheme will also be expanded to allow those who became self-employed in the 2019-2020 financial year to claim provided they filed a tax return by midnight on 2 March 2021. • Help to Grow A UK-wide Help to Grow scheme to help small and medium-sized businesses across the UK learn new skills, reach new customers and boost profits has also been launched. This includes a 12-week management programme and free technology advice, plus discounted software. You can register now at gov.uk/helptogrow

Additional help & support includes: • 100% business rate holiday in England until the end of June 2021 followed by discounts of up to two thirds for the rest of the year. • Incentive payments for businesses in England that take on apprentices will double to £3,000 and an additional £126 million will be provided for traineeships in England. • Small and medium-sized employers in the UK will continue to be able to reclaim up to two weeks of eligible Statutory Sick Pay (SSP) costs per employee from the government. • Recovery loans of between £25,000 and £10 million will be available with a government guarantee to lenders of 80%. • For two years, businesses will be able to reduce their tax bill by 25p for every pound they invest in new equipment under a ‘super-deduction’ scheme. • The contactless payment limit will rise later this year from £45 to £100 to help support high street spending. The NHBF, BABTAC, British Beauty Council, and UK Spa Association continue to work together to push for targeted support for the hair and beauty sector.

O O P S . . . W E D I D I T AGA I N ! THE NEW TGB SS21 COLLECTION IS COMING SOON.

NAILTALES



INTERNATIONAL

Nail Spy Scratch’s KAT HILL explores nail & beauty trends & news in G e r m a n y …

Salon in the spotlight… Name: The Cure Nailstudio Location: Berlin Mitte

Brand spotlight:

WildeGroup

Found in Berlin’s central borough, The Cure Nailstudio is a chic stop for nail appointments. Alongside sophisticated nail designs, the salon offers a standout experience owing to its ontrend décor of warming and welcoming neutral tones.

WildeGroup is located in Oestrich-Winkel, Christiane Secker, east of Frankfurt, and was established in head of marketing 1914. “The Wilde family founded a dental factory of the same name in the Rheingau district of Germany,” explains Christiane Secker, head of marketing. “During the 1960s, more than 500 employees were manufacturing synthetic products for dental prosthetics. “The idea for founding Wilde Cosmetics in 1985, came about when light curing resins were used to extend and strengthen nails.” This was the beginning of the Light Concept Nails brand, which over the years became LCN.

“Our clients opt for simple nails in terms of colours and design,” the team explains. “The most requested nail shape is squoval with nude and red tones proving popular.” The salon seeks inspiration from around the globe for its nail styles. “Our client base doesn’t differ much from a UK salon,” the team continues. “We have a lot of international clients, also from the UK and the style is mostly the same. “We would consider The Cure Nailstudio to be a modern space. We are always eager to explore new designs and techniques and our inspiration comes from all over the world. “We stand for good quality service and like to be more than just a nail studio: The Cure is a lifestyle. We deliver an experience.” /thecure.berlin @thecure.berlin

Industry insider Beauty Düsseldorf is a key event for nail & beauty professionals and attracts attendees from across the globe. Held in the Messe Düsseldorf exhibition centre, the 2019 trade show welcomed 1,500 brands and 58,000 visitors. Due to the pandemic, both the 2020 and 2021 editions were postponed but the dates for 2022 are 4-6 March. 52 SCRATCHMAGAZINE.CO.UK

“Further milestones in our company’s history include the acquisition of the facial care brand, MONTEIL, in 2006, LaNature in 2013 and Alessandro in 2019. The brands merged under the umbrella of the WildeGroup. Now, the group is an owner-managed company with over 100 employees in the research, development, marketing and administration departments.” Training has always been an essential part of the group’s philosophy. “We aim to set a solid educational foundation in order for our customers to achieve the best possible results,” Christiane explains. “In the eight LCN training centres throughout Germany and Austria, we teach our professionals how to best use and apply our products. Most nail technicians in Germany take education very seriously. “In terms of trends, short, natural nails with minimal art are in demand here. Nudes and the red nail colours are our bestsellers. Also, more men are discovering the beauty of polished nails; discreetly or on an experimental bases – choosing darker shades and a matte finish.” LCN products are available at in the UK via www.lcnuk.co.uk

Top 3 bestsellers

1. “Bondique was introduced in 1995 and is still a bestseller.” 2. “The LCN handcare range is designed for professionals. The AntiAge hand cream minimises first signs of the ageing process.” 3. “Our most successful footcare series is the Urea range.”

… YO U C O U L D E V E R H AV E T O O M A N Y T G B C O LO U R S ! S P I C E U P YO U R L I F E WITH THE NEW COLLECTION.

SCRATCHCOLUMNIST

The business of

BEAUTY Nail expert, salon owner, educator & mentor, LIZA SMITH, shares her wisdom & advice to benefit your business

WELLBEING MATTERS FOR YOU & YOUR BUSINESS

any of us enter this industry because we love creating and we love people. The pandemic has taken away our daily time shared with clients and resulted in more time spent sitting online comparing ourselves to others. Comparison is the thief of joy.

Lack of control and clarity has thrown people into turmoil; the sudden stop in life that we’ve all experienced has thrown people into a chaotic few months while reassessing and readjusting who they were and what their role was and is now. Salons have closed and professionals have left the industry, but we are still here and we can make the choice to reassess and reevaluate. We are often quoted as being the happiest industry and this is because we hit the five steps to mental wellbeing.

If you try to achieve the five things mentioned above, you can change gears and be more than ready for this final hill that needs to be climbed.

“Salons have closed and professionals have left the industry, but we are still here and we can make the choice to reassess and re-evaluate.”

So how can we recreate these five steps before the return to work? 1. Connect – text/email/call your clients to let them know you’re excited to start spending time with them again. Connect with other professionals that are in a similar situation, but stay away from unnecessary ‘noise’. Spend time in the company of people that are fun and interactive, rather than negative. 2. Be active – until we reopen, start taking walks or yoga classes online. We do a physical job so we need to be ready! It also helps with our mental health. 3. Keep learning – connect with a mentor or a coach to reassess where your business is now and where you want it to be in 12 months. Invest time and money now and create a strategy to fill your time in the most productive way. 4. Give to others – when we’re working in our businesses we give our time to serve others and this boosts our self-esteem. You can do that outside of work, too. Find someone that is struggling and offer to listen; even if you don’t have the answers. Allowing them to be heard will benefit both of you. However, don’t allow them to drain your mood. Knowing your boundaries is a skill we all need to hone and it will be just as important when returning to our businesses. www.bodylines.biz 54 SCRATCHMAGAZINE.CO.UK

5. Be Present – being mindful of your surroundings takes time to master. When you’re with a client, you’re living in the moment; you’re not worrying or thinking about the future or the past. Currently, it’s hard to find that focus; so, try to plot your days on a 9-5 work pattern, book out lunch and time for a walk. Put in time blocks of 90-minutes and decide what you’ll do in each one; consider both business and pleasure.

/liza.smithnails

Even though this time at home has been hard on you, your businesses and possibly your family too, you need to think hard about where you want to take your salon business. My Salon Business Coaching website launches this month, and I’m still updating some of the modules to precisely reflect the current situation.

It’s time to pivot in multiple ways to stay in line with how customers are now choosing to shop. The engagement of Zoom calls, WhatsApp groups, inner circle Facebook groups, 21-day challenges is how I’m addressing the future, along with a lovely workbook that my team has designed. These are all things that have been started in the last 12 months. Would the team and I have started them if lockdown 1.0 hadn’t happened? Maybe… However, if I’ve learned only one thing, it’s that being reactive rather than proactive is not comfortable for me! I truly feel that most salon businesses, including mine, had been resting on their laurels slightly, knowing that their services couldn’t be bought online (haha). Well, now they can, in many different forms, some we could not have imagined. Fortunately, nothing can replace the joy of being in a happy and thriving salon environment, even if it’s just you and your client. But we do still have lessons to learn, and I know that I will be keeping my thinking cap on to find new and inventive ways to keep money coming into the business. We are creative, so make sure some of that creativity is pushed into the running of your business! @lizasmithnails

@lizasmithnails

TA L K T O T H E H A N D ‘ CA U S E YO U R MANI WILL BE ON POINT WITH OUR NEW SHADES.

Easter Treats PRODIY

Indulge clients in egg-stra special nail designs this Easter – from a chocolate delight to a cute chick & little lamb… GOLDEN EGG

CUTE CHICK By Natalia Zduniuk, TM FOX brand ambassador

By Nicole Parker, Georgie Smedley Group brand ambassador

Step 1 Paint two coats of a brown shade onto the nail. I used a mix of Aeropuffing LED Colour Gel Pastes in brown and white. Step 2 Use brown Aeropuffing LED Colour Gel Paste and a fine nail art brush to replicate the cracked effect found on chocolate Easter eggs. Step 3 Add subtle highlights using a light shade to the left of the segments on the centre of the nail in a curve. Apply matte top coat to the nail and cure. Step 4 Apply gold leaf foil to bottom half of the nail. Adhere using either the inhibition layer of a gold gel or nail glue. If using glue, be careful not to get any on top of the foil as this will dull the shine.

Step 1 Prep the nail, apply base coat and cure. Apply a blue gel polish shade around the centre of the nail and cure, followed by a milky gel polish shade. Cure. Step 2 Frame the nail using a pink gel polish shade and create a gradient toward the centre using an ombré brush. Cure. Step 3 Paint over the entire nail with a milky gel polish and cure. Step 4 Using a fanned brush dipped in black gel polish, create speckles across the nail and cure. To finish here, apply a matte top coat and cure. Move onto step 5 to add the chick. Step 5 Use black gel polish and a nail art brush to create a ‘cracked’ background. Once cured, paint eyes and a beak and cure. Outline the cracks using white gel polish to accentuate. Complete the design with a glossy top coat and cure.

Products used are available via www.foxnails.co.uk Follow Natalia: /beautiquenataliazduniuk @beautique_natalia

Aeropuffing products are available via www.gsgroupuk.com Follow Nicole: /nicolenailharmony.parker.9

TIMMY THE LAMB

By Karolina Tryc, absolute master international educator at Crystal Nails UK

Step 1 Apply a pearly pink base shade. I have used Crystal Nails Acrylic Powder in #170. Step 2 Apply a large bead of Crystal Nails Acrylic Powder in White #12 to the nail and flatten. Before the bead sets, use a decorating needle to create dents and holes to resemble a woolly coat. Step 3 Use a smaller bead of Crystal Nails Acrylic Powder in Black #11 to create Timmy’s head. Flatten, then create ear shapes on a nail form. Before these shapes set, transfer them to the nail either side of the head. Step 4 Using small white beads of acrylic powder, add two eyes and create a woolly effect on the top of the head using the same method as in step 2. Step 5 Add legs and detail to the eyes using small beads of black acrylic powder. Paint ‘Happy Easter’ on the nail if desired using Crystal Nails Acrylic Paint in Black #02 and a fine nail art brush. Step 6 Apply embellishments to create a collar and frame the nail using black acrylic paint. Products used are available via www.crystalnails4u.co.uk Follow Karolina:

/karolina.tryc

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@karolina_tryc

T E N O N T R E N D C O LO U R S P L U S E XC L U S I V E AC C E S S T O N E W T G B P R O D U C T S - G I V E I T T O M E B A BY !

SALONSPOTLIGHTS

Through the

Keyhole

Take a peek inside salon setups across the UK as Scratch unlocks each door…

Nailbox Location: Chester Inspiration for a new venture came from an unexpected place for the team behind Nailbox. The salon’s founder, Paige, reveals: “The British retailer, Timpson, successfully transferred its high-street model into multiple retail park kiosks. The convenience of our retail park setup makes it easier than ever for clients to access luxury treatments. They can make use of the park’s retailers, as well as having a regular manicure.” Small but perfectly formed, Nailbox can be found in Broughton Shopping Park, Chester, and stands out thanks to its striking design. “The aesthetic of the salon is as bold and imaginative as our choice of location,” smiles Paige. “We selected a palette of soft pink tones with touches of plush velvet, alongside a large rose flower wall with a bold ceiling light feature.” The salon also features neon light signage and a flower swing – ideal for snapping pictures for social media. The salon’s brand of choice is GellyFit, a professional product line hailing from Korea. “We wanted to work with the best products that don’t compromise on health or efficacy,” Paige states. “The products are vegan and cruelty-free. They are also highly pigmented, needing only one coat for colour applications. The brand is beautiful and has an innovative range of colours.” Keen to grow the business model, the team has further kiosks planned for the North West in the coming year. www.nailboxsalon.co.uk

/nailboxuk

@nailboxuk

Nails by Caroline

Location: Lisburn, Northern Ireland Moving out to her own house provided Caroline Chambers the opportunity to decorate a new cabin studio. “I love working from home, but having the salon at the end of my garden allows me to separate work from family life,” Caroline enthuses. “When it came to choosing the cabin, I knew exactly what I wanted and what size I would need.”

Do you want to be featured on this page? Scan here to submit your salon or setup 58 SCRATCHMAGAZINE.CO.UK

The studio is decorated in warm tones to create a welcoming feel. “It’s hard to pick my favourite part of my setup, but I think it would have to be the neon light. It just makes the wall pop! Plus, it’s a great backdrop for my client’s ‘nailfies’. “I wanted my salon to convey a positive, warm feeling to my clients and I feel like I’ve created a safe and welcoming environment. ” /nailsbycarolinex

@nailsbycaroline_

T H E O N E W H E R E T G B T H R O W I T B AC K T O T H E B E S T . D E CA D E . E V E R .

Mindful SCRATCHCOLUMNIST

ma ers

Mental health & wellbeing coach, DAVE HEFFERNAN, offers profound pointers to help you achieve a positive mindset

While the lockdowns have been a drain on everyone’s business, for many, the thought of opening up again may be quite overwhelming and evoke feelings of uncertainty for the future. This is completely normal and something I can help you overcome to get you feeling more prepared, confident and excited.

Top tips to get ready for reopening: ABOUT DAVE HEFFERNAN Dave Heffernan is a coach, speaker and mental health guru. He works with corporates and individuals to create awareness, end stigma and educate on areas surrounding mental health and wellness. Dave has launched programmes to support mental health in the workplace and to create positive, forward-thinking environments in which employees can enjoy working. Born in Salford, Dave dealt with extraordinary life issues including death, grief, abuse, homelessness and violence; but this didn’t hold him back. In fact, it created the momentum and passion that Dave spreads today. As an expert in mental health, Dave has moved from the raw, real-life issues that he’s faced, to helping other people face theirs.

JOIN MY FACEBOOK SUPPORT GROUP

My Stress & Anxiety Support group on Facebook specifically supports those working in the nail and beauty sectors. Join for £9.99 per month with no commitment or contract and benefit from one-to-one and group support, as well as subsidised courses and bespoke training. Scan here to sign up or find out more

www.daveheffernan.com /daveheffernanltd

@daveheffernanltd

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1. Complete any training that will benefit you and your clients This last year has opened many up to new learning opportunities. If there’s a skill or treatment on your ‘to-do’ list, aim to complete as soon as you can. 2. Review your price list This fills many business owners with fear, yet it regularly needs attention. Do some research on the rates in your area to ensure you remain competitive. 3. Give your setup a spring clean Give your nail space a deep clean, make sure everything is in order and familiarise yourself with the environment so it’s easier to navigate when clients start streaming in. 4. Revisit your Covid policy Check the most recent guidance for businesses and make sure you are compliant and clients know of any changes in advance. Confirm updates with The Federation of Nail Professionals via www.the-fnp.com. 5. Communicate with your audience Keep current and future clients up-to-date with reopening information and use social media to promote this – alongside new salon rules and conduct. Opening your business after this uncertain year can cause panic, which is not helpful for your mindset. Take time out to work on the following: • Remind yourself of all you’ve achieved in your career so far Your career is not defined by anything that’s happened over the past year. Everything you’ve done has led you to where you are now – the highs and the lows. • Reach out to clients for testimonials A set of good testimonials can do wonders for your confidence. Speak to some of your loyal clients and ask for feedback on your work.

• Don’t look back on the past year with ill-feeling Leave the negatives of the past year behind as they will only drag you down and hold you back. Start looking forward to what the world is going to offer next. • Celebrate your wins No matter how big or small your win, taking time to appreciate your achievement and congratulate yourself is so important. It can make a huge difference to the way you feel about yourself and your business. • Embrace change Being open to new opportunities and letting yourself ‘go with the flow’ opens up a new world of excitement. You’ve already got through the last year, so you’re far more resilient than you thought you were. Remember this every time you feel panic stricken or low, then remind yourself how much the world still has to offer you.

Meet The Cre8tive Collective A team of nail and beauty professionals has come together to support the industry in a positive, innovative way, through an industry blog – The Nail On Sunday. It features inspiration, health & safety advice, compliance news, business coaching highlights, mental health tools and more. The team members are: Leo Ko-Nkengmo: The head of this collaborative and MD of Leoko Cre8tive Ltd. Leo is an award-winning nail artist, MUA, educator and business guru. Carly Dorman: Award-winning nail artist, popular and supportive creative in the nail community. Samantha Windsor: Nail tech, educator and compliance geek, blogger and vlogger. Dave Heffernan: Pioneering mental health coach, Scratch columnist and mental health programme creator. The Nail On Sunday is located at www.leoko-cre8tive.com

Y E S YO U G U E S S E D I T ! THE TGB SS21 COLLECTION IS LAUNCHING S O O N W I T H T E N C O LO U R S A N D E XC L U S I V E AC C E S S T O A S H I N Y N E W T G B PRODUCT RANGE!

NAILSCENE

BRAND

WAT C H Get to know the names behind brands that are attracting attention across the nail scene… Glitzy Tips Joanne Jones worked as a marketing professional before entering the nail industry, in which she has enjoyed 19 years as a salon owner and educator. Fascinated by the way nail brands such as OPI, CND™ and Jessica market their products, she was inspired to create her own nail range and founded Glitzy Tips in 2020 while battling breast cancer. “The purpose of Glitzy Tips is to offer affordable, high quality products to nail professionals at any stage of their career,” Joanne comments. “Although I wanted my own identity, I didn’t want the offerings in the Glitzy Tips range to be too radical as customers need to know exactly what the products are and what they do.” The Glitzy Tips range includes: • Acrylic powders • Kolinsky acrylic brushes in rose gold and pink • Dappen dishes in cream or pink porcelain • Aprons • Nail art brushes • A 3D nail art brush Joanne plans to add to the Glitzy Tips range with products including nail tips and more acrylic powders and nail brushes, and while the global pandemic has presented challenges to production, she reveals that developing her brand has been ‘a dream come true’. “Long before I opened my salon, taught, or breast cancer had its own ideas, I dreamed of developing and owning my own brand of products,” reveals Joanne. In the future, Joanne hopes to keep adding to the product range while looking for distributors for her products. Another goal for Joanne as an educator is to introduce the brand to students so eventually they can become brand ambassadors for Glitzy Tips, giving each student a goal to work towards. www.glitzytips.co.uk /www.glitzytips.co.uk @glitzytips.co.uk

The Nail Pen

Cuccio educator, Becca Downham, decided to launch her own range of cuticle oil pens when the first lockdown hit in 2020 and she found herself frustrated by not being able to work.

“I wanted to try and grow my business even though I wasn’t able to physically do nails. That’s when I had the idea for The Nail Pen, a product I could use on clients when I returned to work and a product other nail technicians could stock,” reveals Becca. At the beginning of the process, Becca conducted a lot of research into her product and faced many trials and errors before achieving the perfect finish. “I wanted to launch a collection of six scents so there was one for every wish,” Becca continues. The Nail Pen features jojoba oil infused with vitamin E and a fragrance. “I found this to be the best formula to keep nails and cuticles hydrated, conditioned and to support growth.” Due to the global pandemic, Becca launched her product via Instagram and has received an amazing response. “Starting this journey in lockdown had its challenges. I was working in the evenings while my daughters were in bed following a day of home schooling and entertaining them, but once I started I was very determined to finish,” she reveals. Becca hopes to grow the brand and add other products to the range in the future. “I’m excited to see where The Nail Pen takes me and I’m excited to use them on my clients in the salon as well as for other nail techs to use them on their clients. “The nail industry is growing rapidly and this felt like my next natural step. What I love about the industry is that more than ever, it feels like we’re coming together instead of working against each other.” @becca_the_salon 62 SCRATCHMAGAZINE.CO.UK

NAILSCENE Zephyros Korean-based company, SM was established in 2011 as a professional developer and manufacturer, specialising in beauty-related articles. After witnessing the expansion of the nail market, the company decided to develop the Zephyros range of nail dust collectors. So what does the Zephyros name mean? “It is a god in Greek mythology that governs the wind blowing from the west,” comments Charles Kim, company CEO. “The Zephyros nail dust collector boasts a powerful downdraught and uses a disposable filter for single use.” Since the launch, the product has become a popular item with nail technicians across the globe, leading to the company exporting its goods to countries including Japan, UK, USA, Taiwan, The Netherlands and New Zealand. “Without dust collection, chemical micro dust is inhaled by nail technicians into the respiratory tract. However, the disposable filter method that Zephyros uses protects the lungs of nail technicians,” revealed Charles. As a company, it believes that the health of technicians and customers should be prioritised, and is proud to be protecting the health of both parties. “We use tested and certified filters, verifying blocking functionality of 99.9% of fine dust as well as 99.8% of bacteria,” adds Charles. While some filter methods require a shake off and reuse concept, Zephyros’ single use filter means it can prevent blocks and the need to shake away dust. The filter is placed on the outside of the grate which can be folded immediately after use and discarded. Available in four colour finishes; gold, silver, grey and pink, the Zephyros Nail Dust Collector is easy to use, light and with powerful suction. Its compact size means it can be easily stored and its design is comfortable for both techs and clients. The exterior is stainless steel and easy to clean, and noise reduction has been implemented within the design. The large surface area of the grate means that a tech can move the hand as desired during a nail enhancement surface without restriction from the dust capture area. Output can be controlled to suit the needs of the nail service.

Zephyros Dust Collectors are available via www.tafsproducts.co.uk /smdustcollector

@sm_dust_collector

Zephyros Nail Dust Collecto r

Scan here to watch how the Zephyros Nail Dust Collector works

Zephyros(Nail Dust Collector) is powerful, hygienic and convenient.

SILVER

GOLD

PINK GREY

Model No. SM1811-M

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TECHSPOTLIGHT

READERS GALLERY Passionate nail tech, EMILY CORDING, chats about perfect prep, her favourite products & preferred nail art designs

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TECHSPOTLIGHT

Name – Emily Cording Age – 30 years Business name – Cuteycles Nails by Emily. I chose this name as I wanted something related to nail prep as it’s so imperative prior to any product application and for general nail health. When creating my business Instagram account, I switched up the spelling to help me stand out from the crowd. Location – Castleford in West Yorkshire. Years in nails – I qualified in August 2018. Trained with – Georgie Smedley Group (GSG) in Gelish application. I had always had Gelish manicures and loved what the brand offered in terms of shades, longevity and marketing. In February 2020, I was asked to be an ambassador for GSG. To represent the brand I have always admired has been a dream come true. Fav products – For nail prep, I use Navy Pro Tools. My go-to shades are Gelish’s Pink Smoothie, which I wore for my wedding, Gelish in Tan My Hide and The Gel Bottle Inc’s Badass. I also use Stick It by Nail Stamping Queen for nail foils and Enchanted Decals for nail art. I love NAF! Stuff’s Lavender Cuticle Oil and the All That Jazz Chocolate Orange Scrub to leave hands and feet soft and hydrated. Fav nail technique – Decals and Aeropuffing. As an avid nail art lover, Aeropuffing offers a flawless airbrushed effect that allows me to create complex looking nail designs.

Fav nail design – I love abstract nail art designs as each offers a unique and individual look. Career ambition & vision – I would love to go to art college to develop skills that can be adapted into my nail work. My vision is to have my own beauty cabin in which I can work and create designs unique to Cuteycles. I would love to have my artwork displayed to potentially be bought by my clients. I also love writing, so want to create a booklet for clients featuring top tips for looking after nails, go-to nail designs and artwork designs of the month. Who do you admire in the nail industry? I love how Alice of @onenailtorulethemall takes prints such as wallpaper and fabrics and adapts them to create nail art designs. Liv Oldfield (@nails.by.liv) was my nail tech and inspired me to enter the nail industry. She has such an eye for detail and is a role model for women supporting women. I also admire @naileditbyashleigh and @enchantednailsbykellie. Ashleigh has raised so much awareness of the importance of educating ourselves about the products we use and Kellie is such a talented tech and founded her own decal business, @enchanteddecals, of which I am a brand ambassador. In December 2020, Kellie gave all brand ambassadors the opportunity to create their own decal designs and to see mine brought to life has made me so proud. @cuteycles.nails.by.emily

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SCRATCHCOLUMNIST

GROW & GLOW WITH

e i d d a M HOW TO CONNECT WITH YOUR COMMUNITY

ne of the most important things I have learned during my time in our industry is that there is no such thing as a ‘one-size-fits-all’ approach. Every client is different; it’s up to you to make your business and the treatments you offer as welcoming and diverse as possible.

It has never been more important to consider how your business can better serve and represent its community. To create a more inclusive salon environment, don’t just think about the treatments you offer, but consider the salon experience so that everyone who walks through your door feels comfortable. A diverse team is good for creativity, productivity and retention. It is also good for your bottom line. If you are a manager, make sure that your recruiting process is transparent and remember that work that requires equal skill, effort and responsibility should be paid the same – regardless of identity, race, physical ability or age. It’s important to invest in the education of your team. This does not just include the latest trends and product advances, but diversity and inclusion training. Be authentic in your representation and showcase the unique differences that make up your community, team and client base. Offer services and products for all skin types (and hair if applicable). At 81 Rose Garden, we hire stylists and technicians who specialise in working with various hair and skin types. We also use products formulated for a number of hair types and skin colours. Welcome individuals of all cultures and backgrounds into your work space and promote your dedication to inclusion. You could consider having treatment options in languages other than English if your business is in an area where another language is prominent. Enabling non-English speaking customers to feel comfortable in your business can make a big difference in serving such groups. Also, think about the music you play. Adding tracks in other languages or a variety of musical genres to your playlist can go 66 SCRATCHMAGAZINE.CO.UK

Talented salon tech, nail artist & educator, MADDIE REGAN, shares her advice on salon matters to help your business bloom… a long way to make all cultures and different age groups feel welcome. It is important that your salon is accessible to as many people as possible. Previously at 81 Rose Garden, we struggled to attract older clients into the salon as we had such a young team and that communicated the wrong message. Also, don’t forget that many people, especially in these challenging times, are on tight budgets, such as older customers who live on fixed incomes, so consider offering special discounts at quieter periods in the salon as well as loyalty cards. Mums and mums-to-be have their own unique needs and considerations, too. They need pampering! Perhaps create a mother-focused package. For the parent who wants to bring their child with them to the salon, dedicate certain times of the day to when they would all be welcome. If your salon is located near a school, college or university, offer extra special deals for students at key times of the year, such as graduation or prom package. Make your salon visible on campus. You could even work with the local college to promote your business. The appeal for nail services has never been greater. That appeal offers a huge opportunity to build a good business, but to succeed we must all work hard to become a part of our communities – both reflecting it and connecting with everyone in it.

Maddie x www.81rosegarden.com

/81RoseGarden

@maddisonrosenails & @81rosegarden

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TECHTALK

Body &

Nail artist & educator, Jade Evangelou, has extended her repertoire into holistic healing spheres – grooming body & soul for an immersion in beauty both inside & out. ALEX FOX discovers more…

ith a Scratch Stars Nail Environment of the Year 2018 trophy for her Oxford Circus, London, salon under her belt, nail tech Jade Evangelou has lots to smile about and cites receiving her award as ‘one of the happiest days of my life’.

However, as times have changed and an unscheduled pandemic was thrust upon us, Jade has closed the salon and is moving in exciting pastures new. Blending her penchant for nails with a strong spiritual and holistic calling, Jade has refashioned her offering and can now help her clients groom from the inside out with the help of meditation, sound bowls, scents and infusions.

The nail path For as long as Jade can remember, she has loved painting nails. Inspired by the finish on her toes after they were painted by her babysitter and, being shown how to paint a French at the age of 13, Jade’s interest began to flourish. Her fascination, however, was piqued when observing her mother’s reaction to a broken nail, which was soon fixed and transformed. “I got excited at the prospect of the happiness I could be responsible for by learning these skills,” she recalls. “I was lucky enough to be blessed with almost identical hands to my mum, so I had a great canvas on which to practice.” Cultivating her interest in beauty, Jade embarked on an NVQ Level 2 Beauty Therapy course, with the optional add-on of an advanced nail techniques diploma. This is when she fell in love with the world of nails. “I remember my teacher saying I was a natural and she began referring clients to me shortly after that,” reflects Jade. “My first employment was as a nail tech in the first nail salon in Southampton City Centre. I fell in love with the way I could extend nails and have them as a semi-permanent fixture. I’d never had anything I could be 68 SCRATCHMAGAZINE.CO.UK

so creative with before and I found it really satisfying. I remember sitting in the window thinking I had the best job in the world!”

The sound bath “I love how the nail industry evolves,” salutes Jade. “Back when I trained, skills and art were quite limited in comparison to the avenues that can be pursued now. I’ve grown more towards working in creative team collaborations to produce great imagery. I love the planning and process that goes into it. I also love competitions and seeing the phenomenal work that people produce. I have so much respect for those at the top of their game and the work and determination that goes into their nail work.” Rolling into present day, Jade closed her awardwinning salon in London after eight successful years. The advent of the pandemic in spring 2020 meant a change in her plans was essential. “I was working on a relocation of the salon when the pandemic hit,” she shares. “However, due to its effects, I decided to put salon life on hold. The decision was also based on the fact that around two years beforehand I was going through a stressful time and knew I no longer wanted to live with anxiety. I wanted to take control of my emotions and stop allowing other people’s actions to affect me negatively. This was when I began to explore meditation and went on a two-week holiday determined to master it. And I did!” Jade began a daily practice of many different types of meditation and found it did many things, the first being that she stopped taking areas of her life so personally. “I became more patient,

TECHTALK

Jade and her team scooping a Scratch Star Award in 2018

more insightful, more in-tune with my body and enjoyed an increase in consciousness,” she reveals. “After about a year, I started to gain great clarity and a burning desire to do other things that were connected to sound, vibration, frequency and the soul. This included the vibration, scents and healing qualities of aromatherapy and sound combined. “After attending sound baths and cacao ceremonies and feeling the most profound effects along with the use of energy clearing sprays utilising essential oils, I began to research these areas. I took several courses in Pranic healing, which taught me how to harness my own energy to assist others; I then realised I’d been using my healing powers for a long time, while doing nails, but was unaware.” Once the salon closed, alongside Jade’s holistic training, she became a mobile and session tech. “Covid-19 has made it impossible for me to continue my work as a mobile nail tech,” she explains. “However, I’ve seen a rise in my session work, which is a joy, as I will always love nails and particularly love working on editorial, personal shoots and advertising campaigns and this way I can remain part of the industry. I consider myself a proud Artistic Nail Design educator for Louella Belle and will continue to pass my light and knowledge onto others. I’m really looking forward to teaching again one-to-one.”

Right here, right now… Jade’s new holistic practice and offering is a multidimensional approach with a soulful tranquility and a deeply spiritual slant. Blending infusions with meditation, sound vibrations and colour, this ritualistic approach to communicating with soul, clearing the mind, letting go and freeing up one’s spirit is a truly cleansing experience and one that brings the physical human much closer and working in harmony with their soul side. “As well as bespoke guided meditation to assist people in finding the light within themselves, I use special quartz crystal sound, which resonates at 432Hz, through a number of different instruments including singing bowls, that correlate with each chakra in the body. This is known as the sound of love,” reveals Jade. “Along with this I offer a drink of raw cacao, a plant with feminine energy to help activate the heart chakra inside the client. As long the client is open to receive, this combination sends them on a deep, meditative journey that leaves them feeling peaceful and at one. However, many people report that they can’t verbalise the feeling, as it’s quite unique.”

“Jade’s new to understand holistic practice Keen how this whole new healing genre and offering is a appeared on multi-dimensional Jade’s menu, I press her on approach with a how it came to fruition. “This all soulful tranquility came about by and a deeply me simply following my gut feelings,” she spiritual slant.” concedes. “Listening to my intuition, focusing on what my purpose was for mankind and how I can help people during this intense time of fear and worry; all these were factors and became obvious to me the more I worked through meditation. When we are in a state of love and gratitude, our frequency raises and gets higher. I believe when we’re operating from a place of love, this keeps us healthy. When we are worried, stressed and in fear, our body is under constant strain and we feel it through every cell. The sessions I provide replace those cells and put the body in a more relaxed natural state. Sound vibration travels freely through the body healing as it moves; sound has been used for millennia to heal and bring good vibes.” With a clear vision embracing healing, Jade sees her future focus on continuing to serve others and present ongoing healing through her products. “I will continue my healing work and as a session nail tech, where I will create wonderful images alongside other professionals through collaboration,” concludes Jade. >> SCRATCHMAGAZINE.CO.UK 69

TECHTALK

10 quick-fire questions with Jade Evangelou Describe an average day in your life… My old working life of 50-hours a week has changed dramatically; it’s been a huge shock to the system, but I feel that many great things have come out of these forced changes. My husband, Angelo, has returned to work from being prime child carer and now that’s my role. My day consists of taking care of our children, however, the few hours I get to myself I work on the mist sprays, share my news about the sound healing and develop my spiritual practice.

had been invented. I tried a few different brands and Artistic Colour Gloss was fantastic. Its longevity, finish and consistency was why I chose it. This is also why I chose to educate for the brand’s UK distributor, Louella Belle.

What’s your favourite nail colour? My favourite of all time is Baes of the Bay by Artistic Colour Gloss. It is an indigo crème, which I love so much I based my new logo on this shade. It looks great with a bright pink foil design over the top.

What principles do you live by? Keep the vibration high; live in a state of love not fear; love and be loved; do what you like as long as you’re not harming yourself or others.

What are the most essential tools in your kit bag? Artistic lint-free wipes. I also love my Artistic acrylic brush. I know they say you should replace, but mine has lasted for around five years and never gets clogged or loses hair. Who do you admire in the nail industry? My favourite person ever is Tom Holcomb; my ultimate icon. I had several training sessions with him and he always made me feel special and had time for everyone. Through these training sessions, I met Alisha Rimando, who’s also a big inspiration to me. She’s a great example of the variety of positions and levels you can journey to in the nail industry. An extra special woman who really touched my heart was Lisa Crook, the founder of Louella Belle. This woman really took the industry by storm when she brought Essie nail products to the UK. She started that business with two small children in her kitchen and look at it now! Sadly, Lisa has now left us, but her sons carry on the light by supplying nail techs with great products. What products do you favour & why? When I opened my salon, I’d been out of the industry for a while studying for a degree in nutrition and when I returned, gel polish

PRODUCT PICK

Jade Angel Mood Mists £18 inc VAT With a heightened sense of smell, Jade admits to being positively affected by the healing effects of aromatherapy oils. “I believe through meditation and becoming in-tune with the planet that I’ve started to resonate with the energy of oils and was led to this opportunity by surrendering and letting go. I find that aromatherapy oils can help with anything. When you’re having a bad day they uplift and clear your mind.

How are you embracing change in the nail industry & beyond? I know things will settle and pick up, but in the meantime I’m going to appreciate every minute I have with my babies, who are three and five. I will never get these days back, so I’m seeing this as a blessing. Although challenging at times, I’m grateful to be with them and teach them about life.

If you could change anything about the industry, what would it be? For every nail tech to be licensed in order to keep this industry safe – and nail environments safe, too. Have you entered industry competitions/awards? I entered many awards when I was being trained by Tom Holcomb. I competed in P&W Tip & Overlay and took second place. I’ve also entered salon competitions and my favourite, The Great Scratch Shoot Out photographic nail competition. What advice would you give to aspiring nail professionals? Making people feel great by doing their nails is the best job in the world. In 20-minutes you can change a person’s life. Just one comment that makes something click in them could help direct them on their life path. When we do their nails there’s a transfer of energy; it’s not just nails! Learn from others, but don’t compare yourself to anyone, embrace your own journey as you are unique and so is your journey. Don’t let what’s going on get you down, turn it around and make it better!

enjoyed the experience so much, that I needed a spray for every occasion. Then Covid-19 came and during lockdown I formed more blends. After working with crystal energy for many years, it seemed obvious to fuse crystal and plant energy. I’ve also infused the water with moon energy and pure love intention, which makes them that little bit more special. I wanted to assist in elevating a chosen emotion for as many people as possible and as time goes on these sprays are proving a magnificent tool when we’re all looking for a little assistance and a mood enhancer.”

“I realised when doing nails, I was only affecting one person at a time, and I wanted to reach and assist more people. Originally, I was inspired to design one mist, but I 70 SCRATCHMAGAZINE.CO.UK

Jade will be launching a number of other products, all hand-made with aromatherapy and crystal charged, throughout 2021. www.jadeangel.co.uk E: jade@jadeangel.co.uk

/jadeangelenergy

@jadeangelenergy

INDUSTRYINITIATIVE

BETTER Scratch shines a spotlight on the organisation & nail tech behind online nailcare workshops that have been supporting cancer sufferers during lockdown…

Workshops pre-pandemic

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r e h t e tog

ovid-19 has seen nail when Covid hit, with the nailcare techs and their workshops spearheaded by clients take Shifnal-based nail tech and to online salon owner, Ali Jackson. platforms to broaden their Hailed on Facebook as ‘a knowledge, with great ambassador for LGFB’, Ali many clients seeking guidance was working in corporate training on how to care for nails at 21 years ago before being forced Ali Jackson home while the industry’s doors are to take a break after finding a mole closed. Quick to respond to the needs of on her leg; later diagnosed as a melanoma. those affected by cancer, Look Good Feel “I had some treatment for it at my local Better (LGFB) turned its focus to offering hospital in Wolverhampton, followed by time skincare, make-up and nailcare workshops off work to recuperate,” Ali reveals. “During virtually – with an overwhelming response. that time, I wondered whether I wanted to return to my training role or do something The charity has been helping to boost the different that I really loved.” physical and emotional wellbeing of people in the UK living with cancer for 26 years via Ali went to an event and witnessed a nail practical, in-person workshops – and wasn’t technician sculpt an acrylic enhancement, going to let a pandemic stand in the way of which she found fascinating. After doing some continuing its mission. Its volunteers hosted research, she enrolled on a training course 1650 workshops in 141 locations across the with CND™ and left her job so that she could UK in 2019 – and with demand so high, it practice and set up her own business. “I adapted its sessions to an online format needed to earn during this time so worked at

INDUSTRYINITIATIVE “The LGFB nailcare workshop gave me such a big lift mentally. Using the top tips I learned, my nails are in much better condition and I’ve added some products recommended to my wish list, which will hopefully see my nails looking better than ever! I had always taken care of my nails pre-treatment so it was really upsetting to lose them all. This workshop was the perfect pick-me-up.” Sarah, LGFB nailcare workshop attendee my local Debenhams store for Chanel; one of the founder member companies of LGFB,” Ali explains. “A colleague asked if I would like to get involved in one of the LGFB skincare workshops back at the hospital where I’d been looked after, and I said ‘absolutely, yes!’”

Next steps Ali hosted skincare workshops for patients while she continued her nail technician training, and a chance conversation with a nurse led to a focus on nailcare. “The nurse told me how brilliant the workshops were in addressing the physical signs of cancer treatment on skin and hair, but that often, the nails of the patients are affected by cancer treatment,” shares Ali. “After I revealed I was training to be a nail technician, the nurse asked whether the format of the existing workshops could be used to create a nailcare workshop, and so I worked with LGFB to create one.” The owner of Pink Nail Salon ran a trial session with 12 attendees and gave each a basic manicure kit. Seventeen years later, the nailcare workshops are still in demand and increasing in popularity. “LGFB’s fundraising efforts allow for the provision of kits and as a result of the sessions becoming so popular, my sister, Helen, enrolled on a nail course to help me,” Ali explains. “She loved it so much that she changed her career and became a nail technician, too! We now run Pink Nail Salon together and volunteer to host workshops – which swiftly moved online due to the pandemic.”

Moving online LGFB’s skincare workshops kicked off virtually within two weeks of the first lockdown, during which time Ali and Helen were focusing on the challenges the lockdown meant for their business. Ali then received a call from Lisa Curtis, LGFB’s new services manager, to ask if she would run the workshops via Zoom. “I panicked at the thought of using the computer but the LGFB team offered plenty of support and the workshops have been running at the rate of up to two per month, with wonderful feedback,” Ali explains.

“Many people don’t realise the impact that a poor nail condition can have on emotional wellbeing and being able to help make attendees feel better is quite significant. Using simple techniques, they are equipped with knowledge to care for their nails and make them feel more comfortable.” Workshop dates are listed on, and can be booked via the Look Good Feel Better website. Attendees are sent a list of products that will be used during the session, so that they can purchase them beforehand to join in if desired. “Products include cuticle oil, a glass file, hand cream, acetone-free nail polish remover and a base coat, nail colour and top coat – as we discuss nail painting techniques and treatment products,” Ali reveals. “The two-hour session offers the chance for attendees to get to know one another and share the issues they are experiencing with their nails. The LGFB volunteer then discusses what products can be used to support, as well as how and when to use them. “A small team of volunteers takes it in turn to hold the sessions,” Ali continues. “The great thing about them moving online is that the attendees don’t need to travel anywhere, which can be quite stressful if they wake feeling poorly. They can enjoy the experience from their own home and get involved in whatever way they feel comfortable.

Ali hosting a nailcare workshop via Zoom

Ali and her sister, Helen

Ali Jackson reveals the impact that cancer treatment can have on nails… “Cancer treatment can affect the formation of the nail in the matrix so that when it grows, it may have dents and grooves. As this grows out, the nail will be thin and can break off. A number of patients undergoing treatment suffer from sensitivity and numbness, as well as dry, cracked skin around the nails and peeling, too.”

Join us for a

Nail Care Virtual Workshop

“The sessions are a safe space; we don’t discuss individual illnesses; just offer a friendly resource to help support their wellbeing through nailcare.” Follow Ali: Pink Nail Salon Shifnal

@alipinknails

For more information about the nailcare workshops and to direct those who wish to book a place, visit www.lookgoodfeelbetter.co.uk /LookGoodFeelBetterUK lgfbuk

@lgfbuk

Cancer support charity Look Good Feel Better is continuing its support by offering new virtual Nail Care Workshops for people living with cancer. Join us for a group chat and enjoy a fun and informative online session. These interactive Workshops are delivered by a Look Good Feel Better volunteer nail expert who will advise how to manage challenges that may be faced due to treatment such as split/sore nails,

nails lifting from the nail bed, flaking, ridges and discolouration. • Learn practical tips for looking after your nails during treatment in the comfort of your own home. • A chance to chat to each other and with the Look Good Feel Better nail expert hosting the session. • Enjoy a chance to learn more and find out what products might help

You will need a computer or tablet with a working microphone and camera to take part!

Join us for an online Workshop! If you’d like to find out more, please email info@lgfb.co.uk or call us on 07545 551531. For more information on other Look Good Feel Better services, please visit www.lgfb.co.uk

“Thank you to the Look Good Feel Better team for an informative and useful nailcare workshop. It was good fun and there were some useful tips. Ali encouraged questions and ensured she answered them all.” Julie, LGFB nailcare workshop attendee

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SCRATCHCOLUMNIST COLUMNIST

Elevate your nail artistry, social media, business skills & more with tips from Clawgasmic co-founder, CHANTELLE VERMONT…

ABOUT CHANTELLE VERMONT (CHAN) Chan has been working as a nail technician for 16 years and ran her own nail studio for seven years before launching Clawgasmic with her marketeer partner, Jouvan Johnson. With a passion for nail art, Chan helps fellow techs to improve their skills, grow their business and gain confidence through the Clawgasmic community. The talented tech has completed six seasons at London Fashion Week and has grown a vast social media following owning to her dedication to uplifting fellow pros in the industry.

TOP TIPS FOR BUILDING YOUR INSTAGRAM FOLLOWING • Get social! Interact with accounts and people that you like and admire. • Keep creating content in keeping with things you like, such as nail art and nail prep. • Do not compare yourself to other accounts. In doing this, you are wasting energy and time that could be put into creating or working out what you are going to do next. • Reply to every comment and message. • Consistency is key. • Get creative with Reels as Instagram is supporting Reels posts to promote this new feature. • Most importantly, have fun!

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can’t quite believe that it’s April already. With the exciting news that reopening of the personal care sector is imminent, I wanted to send some positivity and love via these pages. It feels like we are finally on the last lap of a marathon doesn’t it?

I know that reopening will drum up a mix of emotions. You’re hopefully feeling super excited, but if you’re feeling a little uncertain or anxious, that’s understandable too. There is no right or wrong way to feel. It’s also possible to feel excited, relieved, anxious and nervous all at the same time. We will all deal with this return very differently. Just do what you need to do on a day-by-day basis. Here are some mindfulness tips that could help at this time, and remind you of things to be grateful for:

Look after you! Please remember to look after yourself. I know we’ve not been working for a long time and you are no doubt looking forward to seeing everyone again, but think back to last year when may of us said how nice it was to slow down. It was great that we had time to prioritise ourselves, our family, mindfulness and self care. Please still keep the ethos going forward that you are important. Stop working long days with no lunch breaks. Try not to cram clients into every work day without a break, and charge your worth moving forward.

It’s ok to change the subject. Many of us become very close to our clients and some become our friends. We talk to them about all sorts of matters – and let’s face it, we see some of them more that we see certain family members or our friends. However – please preserve your energy. You do not need to talk about Covid-19 multiple times a day,

five days a week. That would be draining for anyone. Here are a few suggestions for politely changing the direction of the conversation: ‘It’s been such a tough time for everyone hasn’t it? But now we can look forward. What things are you excited to do or plan over the next few years?’ ‘I really feel for everyone affected by this and I can’t believe it’s happened – however, at least we can now look ahead. What are your plans for the next 12 months?’ ‘Oh I’ve missed doing your nails! I’ve learnt and seen so many cool looks online that I can’t wait to recreate for you. You’ll love these...’ – Cue saved folder of nail looks. ‘What series did you get into during lockdown? I love finding new things to watch.’ Of course it’s great to talk to clients about it if you’d like to, but I’m just reminding you that you have to look after your mental health. It’s OK to change the conversation or even say that you don’t want to keep talking about it. If things are quieter than you’d like, keep going!

Keep your chin up... don’t let your crown fall. If you are going back to work and you’ve lost a lot of clients over the past 12 months, please try to keep going and focus on the clientele you have. Create deals or offers for them that will help them spread the word about you. You could offer a discount to give their friends and family on a certain day of the week; perhaps your quietest day. I wish you so much success and happiness going forward. I’m so proud to be a member of this industry. We’ve all pulled together and it’s been so lovely to witness. Love always,

Chan x

STEP-BY-STEP: TILE FILES I’m so excited to use pastel and bright shades, and with the art gel and gel paints available on the market, my mind is full of ideas to hopefully inspire you! I’ll be posting a new nail art design every week on the Clawgasmic Nail Network; here’s one of my most recent styles created using gel polish: Step 1 Apply base coat and cure, followed by two coats of a neutral shade, curing in between each coat. Paint a thick stripe of a pretty nail shade down the centre of the nail; I have chosen Summer Loving by Magpie Beauty. Cure. Step 2 Using a white art gel and fine nail art brush, paint a grid across the coloured stripe. Use light pressure to achieve fine lines. Cure. Step 3 Using the same white art gel, paint crosses in each square of the grid and start to fill in the opposite tiles in each. Step 4 Continue working across the grid, painting the tiles – but do not paint two triangles next to each other as the ‘tiled’ look will be lost. Cure. Step 5 Once the grid is complete, apply fine gold stickers either side of the coloured stripe. I have used gold stickers from Magpie Beauty. Complete the look with a top coat, ensuring that you encapsulate the stickers.

SCRATCHCOLUMNIST

TECH TALK

This month, I wanted to interview the incredible Chloe aka @beautybychloemayboyce. Not only is she incredibly talented, but she is a ray of sunshine and I love getting voice notes from her! Keep shining Chloe – you’re amazing and I can’t wait to see all you achieve going forward! How did your journey into the nail industry begin? I was in the right place at the right time! I had studied dance at a performing arts college in London, however I was forced to take a new path and was determined to find a job that I was passionate about and enjoyed. At the age of 19, I enrolled at a local college to start my beauty career on the recommendation of my best friend. The rest is history!

What are your favourite looks to create and what inspires you? I love simple, elegant, sassy and classic looks. An alternative French is a firm favourite and I am inspired by other amazing nail techs, textures, Pinterest mood boards and colour palettes. What advice would you give to nail artists new to the industry? Believe in yourself. Set goals and dreams but always stop to pause and remember how far you have come. Be inspired by other nail techs but don’t compare yourself to them. Everyone starts somewhere, so dream big and reach for the stars. What do you love about being a nail technician? I enjoy being creative and meeting new people, as well as creating a safe space in which my clients can chat and tell their stories. Lockdown has showed me how amazing our community of nail techs is. I hope to listen, support and encourage others and continue to watch other nail techs reach their full potential and goals. I’m here to cheer you all on!

For a full nail art video tutorial of Chan’s tile design and to gain access to over 90 other tutorials, check out the Clawgasmic Nail Network: www.clawgasmic.com /clawgasmic @clawgasmic

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BUSINESSMATTERS

TRADEMARK

Talk

Nail stylist & business owner, THERESA FODDERING of The Naildresser®, reveals why she chose to trademark her business & how you can follow suit…

our business name is one of your most valuable assets and one of the first things a prospective client sees. It helps shape an opinion about you and what you do. Once your prospective clients become regular clients, it’s the name they will say to their friends. It’s your brand; your reputation and symbolic of what you do. So, if someone else starts using your name, what can you do?

This business was blissfully unaware of my existence, as the owner had not checked the trademark register when setting up the business, and they may have seen me through social media, as I owned the main handles, but perhaps not considered any implications. It wasn’t until my patent lawyer got in touch that the situation came to light.

I’ll set the scene: My name is Theresa, but most people know me as The Naildresser®. Do you see that little ‘R’ there? Well, that is because my business name is a registered trademark. Many, many years ago, a client’s young son referred to me as ‘The Naildresser’ and it just stuck! My hard work in the industry and presence had been recognised in a number of places. I was very aware that my nickname was unique.

A registered trademark gives you exclusive right to use your business name nationwide in the sectors that you identify in your registration.

After some years, I considered trademarking my brand as I would have been heartbroken if someone set up a business with ‘my’ name. If their work was not up to the standard I had set for the brand I had built and reputation I had amassed, it would do such harm to my business. After some research, I instructed a patent lawyer. It’s not as scary as it sounds! I wanted to make sure I did this correctly as I had no idea about how to begin such an application.

What is a trademark?

There are many classes but for example, Class 44 includes nail and beauty salons, and you can register your trademark in as many classes as you wish. By having this registration, it allows you to enforce your trademark through the court system. If someone is using your trademark, this is considered unlawful and copyright infringement.

“A registered trademark gives you exclusive right to use your business name nationwide in the sectors that you identify in your registration.”

It is a very straightforward and swift process, as long as there is no one registered with your name. Not only had I registered The Naildresser® but I registered variants so there were no loopholes, such as The Nail Dresser®. Over the years, there have been businesses set up with my name, and one in particular caused me some grief. Although they were at the other end of the country, I started to experience a lot of ‘no shows’. Clients thought they had booked another branch of my salon – booking ‘there’ but using my online booking platform. This was great for the other business receiving my clients, but frustrating for me. I was losing out financially and the client was not getting The Naildresser® service they thought they booked. One time it was the other way round; the client had booked an appointment on the other business platform and arrived at my salon. I felt terrible as the salon is fully booked most of the time and I had to turn her away.

Permission must always be granted for the use of a registered trademark. I would recommend contacting any offending business directly to resolve the issue. However, if this approach is not welcomed, you can enforce your rights by issuing a cease-and-desist letter.

Check the trademark register!

You can check your brand name on the national trademark register to see if it already exists. I cannot recommend this enough, and this quick and easy check is often completely overlooked in the excitement of setting up your business. If a word, phrase or even an image exists in the same classification of your business sector, then you cannot use it.

How much is a trademark application? A standard application is £170 for one trademark in one class. Each extra class is £50. If you enrol the help of a patent lawyer then additional fees will apply, but they will do the entire process for you. Trademark registration takes around four months and trademarks must be renewed every 10 years. Do not risk a lapse!

Apply to register a trademark via www.gov.uk

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GIRLPOWER Who – Monika Kupien‘ What – Business owner, multi award-winner & master educator at Georgie Smedley Group Where – From Poland to the UK Why – Online competition success in 2020 & so much more…

nted tech le ta e th t u o ab re o m r Discove ion success in it et p m co ed ap re as h who e online th a vi & d rl o w e th ss arenas acro n… scene during lockdow

R O I R E T N THE I

r e n g i s e nail d How long have you been a nail pro? In August 2021, I’ll be celebrating 22 years in the nail industry. What attracted you to nail grooming? I always wanted to do nails; expression through art has always been in my blood. My father wanted me to be an artist and pushed me towards painting and sculpting… sometimes I do wonder if he’d be happy knowing that I’m doing art as he suggested, yet in micro format instead of the large canvas.

When did you become an educator? My first Nail Harmony educator training was in April 2013, and two years before that I was educating for Euro Fashion back in Poland. I officially joined the Nail Harmony UK team, now known as the Georgie Smedley Group, in January 2018.

The real push for me however, was when I cut one of my nails and it didn’t grow back nicely. It’s a story much like a horror movie, so I’ll save the details!

Describe an average day… Well, I might seem like a quite a boring person. When not in lockdown, from Tuesday to Saturday I work with my clients from 9.30am until 8.30pm and on Sunday with my students. Monday is spent with my partner. After work hours, I turn to my competition pieces, content for Scratch magazine or I watch a movie. And ‘yes’, I live and breathe nails.

What do you love about the nail industry? I love the dynamics of the industry, as it evolves all the time and I must learn constantly to keep up and use my brain, not just my hands.

What’s your favourite nail colour and style? Red! It’s pure energy. A red colour on my nails is my superpower. Inspiration for nail art styles is everywhere: the internet, books, nature, even in my dreams.

I know many people think that, as nail techs, we just ‘do nails’, and it’s not complicated. However, we all know that this couldn’t be further from the truth as it involves science, chemistry, biology and physics. A good and self-respecting nail tech will always dig deeper to gain this knowledge.

What are your kit bag essentials? My e-file. It can be a controversial tool, but I believe in good education to master its use. My e-file is an extension of my hand. I’ve been trained by many excellent masters in that field and so I trust in myself, my knowledge and cannot imagine life without my ‘spinning baby’.

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Good quality brushes are also essential for me. I’ve probably got 100 of them and I do call them my ‘babies’. Who do you admire in the nail industry & why? A full page would not be enough to list all the people I admire. At the top of my list will always be Tom Holcomb. I was lucky enough to be trained by him twice and he was always two steps ahead of everyone else; his knowledge and skills were from another planet and yet he never made me feel any less than him. He was a beautiful human being, I really miss his energy.

GIRLPOWER

f the “I love the dynamics o ll a industry, as it evolves arn the time and I must le use and constantly to keep up ands.” h my brain, not just my Then there’s Antony Buckley. Our relationship is quite funny. Antony’s a real gentleman and has had to learn how to teach me. I don’t need compliments; I require constructive criticism to correct my mistakes. He now knows I won’t be offended if he tells me directly that my work is not flawless (he uses different language, but you wouldn’t print it if I shared!). I need more teachers like Antony in my life, as he pushes me to be better every day. Georgie Smedley is another I admire; she is superwoman. She never gives up, she always finds a solution and in the end will cheer you up. I envy her strength; we all can learn so much from her. I will also note the Russian nail tech and artist, Elena Maltseva. Elena is my art guru and my ‘nail art mum’. She’s a beautiful person offering an endless stream of inspiration. Elena taught me to look deeper, to focus on details and never stop trying, not even for a minute. What is the nail system you favour & why? It changes all the time. For many years I was focused on liquid & powder application, as I didn’t like UV hard gel. But then I began to feel embarrassed that my UV gel nails were not of the same quality, so I began practicing until I was happy with their look

and styling. Liquid & powder remains my favourite system, but I do love the variety that this industry presents. You can be a specialist in one line (acrylic or UV gel) or push yourself to master all the systems and techniques. Recently, I’ve fallen for creating flawless structured UV gel and Gelish applications over natural nails, as builder gel in a bottle is so popular now. What excites you? Changes; from nail colour to the country in which I now live. I think it’s imperative to accept changes and the coronavirus era has showed us that. I’m not getting too comfortable, as in reality I know that things could change tomorrow. What are your career highlights? 2008 – winning my first championship. It was a sign that I can achieve anything I choose to in my life, if I work hard and remain determined. 2011 – when I first became an educator 2019 – my first Nailympia London medal 2020 – placed in all global online competitions I participated in 2020 – awarded Female Nail Artist of the Year >> by Nailartfrance Association SCRATCHMAGAZINE.CO.UK 81

GIRLPOWER

e p o d iu m . th h c a re to g in in tra o f c o n st a n t fir st tim e a ro u n d t a th “It to o k m e fo u r ye a rs in w ’t n id d I y p I’m h a p A n d yo u kn o w w h a t? te r a p p re c ia tio n o f m y a c c o la d e s, a s I h a ve a g re a g a in th e m .” to rd a h d e rk o w e I’v si n c e How are you embracing change in the nail industry & beyond? Is change not the natural flow of life? Everything is changing all the time, even if I don’t like some of the changes and I get irritated, I do stop and think, ‘is this anger serving me?’, if not, then there’s no point wasting my energy on it. The second step I take is to question if I can do anything about it. If not, then again, I don’t waste further energy on it. However, if I can do something about it, I then form a plan to address it. What principles do you live by? Work hard, never give up and be kind. If kindness doesn’t work… walk away. If you could change anything about the industry, what would it be? Education. The amount of poorly educated nail techs in the UK is 82 SCRATCHMAGAZINE.CO.UK

enormous. Unfortunately, most people don’t want to pay for good quality training, they want cheap and fast. For how long have you been entering industry competitions & awards? My first nail art championship was in 2004 and it was a disaster. I didn’t understand the rules, my model was not helpful, I was lost and confused. It took me four years of constant training to reach the podium. And you know what? I’m happy I didn’t win that first time around as I have a greater appreciation of my accolades, since I’ve worked hard to gain them. What’s your future career vision & goals? To continue passing on my knowledge is my long-term goal. However, I also have two very personal goals; to win the Cup, which would Nailympia Global Cup be the perfect end to my competition career and to get an image on the cover of Scratch magazine. What advice would you give to aspiring nail professionals? Never give up! You can do it. If a girl like me, with no funding and help, can do it

GIRLPOWER

AWARDS WON IN 2020 Monika shares the awards she achieved in 2020…

29 August – Briliant Cup Romania – 1st place 3D figurine category 24 September – Games for Throne of Beauty Vienna Austria – 1st place 1 Tip Portrait 27 September – NSM Russia – 1st place 3D figurine 28 September – Golden Brush Ukraine – 2nd place 1 tip children’s portrait, 1 tip painting my favourite animal, 1 tip portrait, 3D Figurine & 3rd place 1 tip gangster portrait over 20 years, you can do it as well! If you doubt yourself, contact me. I’m very serious about this as sometimes we need to share good energy and I’m happy to share and support. How has the pandemic affected your work? I’m incredibly lucky, as it’s not been too bad for me and 95% of my clients came back almost straight away after the first lockdown. Also, by creating and providing a very safe environment (I invested much after the first lockdown by purchasing an autoclave, vinyl blinds instead of fabric curtains, everything single-use only or easy to disinfect), I gained quite a few new clients. Why did you enter so many online competitions during 2020? During the first two weeks of lockdown, I didn’t know what to do

with myself. I was struck by the fact there was nothing I could do about it, so I needed a new plan, so I booked myself onto loads of online training courses and decided to use the time wisely. In late April 2020 towards the beginning of May, I noticed on Facebook the first upcoming online competition, and thought, ‘‘why not enter?’. I had plenty of time on my hands and nothing to lose. I won that first one in the professional division, and it gave me the energy and impetus to try another one and then another, it was like a domino effect and it felt so good! Thanks to these online competitions, I survived the lockdowns and I’ve learnt so much.

5 October – Nailartfrance – 2nd place Face Painting category, 3rd place 3D figurine & 1st place Team Trophy 15 November – Nailotopia Poland – 1st place Decoration of the object & 3rd place Disc category 30 November – INJA Nail Competition Association Italy – 1st place 3D figurine 15 December – Nailartfrance Association – Female Nail Artist of the Year

/MonikaKupienBeautyAcademy @monikakupien

SCRATCHMAGAZINE.CO.UK 83

SCRATCHCOLUMNIST

BEAUTY IN

s r e b Num

Keep on top of need-to-know business news & heed accounting advice from beauty industry specialist, RIA-JAINE LINCOLN

ABOUT RIA-JAINE Ria-Jaine is an accounts expert with personal taxation as her specialist area and the beauty industry her primary focus. A qualified nail tech, Ria worked in the beauty industry on a part-time basis but noticed that many people in the sector were missing vital business knowledge. Many did not know about the UK income tax system and obligations imposed by HMRC and so Ria now uses her specialist knowledge, experience and skills to offer support and guidance on setting up and maintaining a compliant business. After completing her AET teaching qualification, Ria created accredited tax and accounting workshops for the beauty industry to help individuals get the best from all areas of their business while managing their books and tax obligations.

Friendly disclaimer:

The information contained in this article is for guidance and information purposes only. It should not be relied upon as full and complete accounting, tax or legal advice. For specific advice relevant to your own situation please speak to Ria-Jaine MAAT or another professional directly.

www.riajaineaccounts.co.uk E: info@riajaineaccounts.co.uk /riajaineaccounts @ria_jaine_accountingforbeauty Join my Facebook group: Salon and beauty therapist UK tax group 84 SCRATCHMAGAZINE.CO.UK

NEW BEGINNINGS

ot only are business owners preparing for the new tax year 5 April, but the nation is bracing itself for the return from lockdown. There will be nerves and excitement and it will be easy to push bookkeeping and accounts to the side. However, if the industry is set to boom, you do not want to miss the opportunity to plan a strategy for your business to capitalise on this while protecting and enhancing your personal wealth and the future. Likewise, if the return to work is slower than anticipated, you need to know how you can manage until things improve. Track recovery by getting a handle on your figures. If you have clients booked in already, you may be able to map out the next few months to know exactly how the business will perform and how long it will take to recover. With taxes due to be paid by the 31 January 2022 deadline, note that the Self Employed Income Support Scheme is still taxable so while you may be expecting a lower tax bill due to the closure, check this once the grant income has been considered. If you are a director of a limited company, it is likely you will have diminished reserves and little or no profit from the last year. This will have an impact on the dividends you can pay yourself and the total tax you will pay if you have to draw money from the company for a salary instead of benefiting from the dividend rates. Dividend can only be paid from available profit. Bounce back loans will be due soon so this also needs to be considered when planning your cash flow. I have been offering free Business Owners Energiser Sessions for the beauty industry

to help work out the priorities for business owners after exploring drivers and values on a business and personal level. The main priorities are:

1. The aim to have financial freedom and a better understanding of cash flow.

2. Being debt-free or able to manage debt comfortably. Earning enough to live and not just to get by. 3. Learning more about investment opportunities or plans for purchasing a first home or second property, usually a larger property with dedicated work area. 4. Time freedom and a good work/life balance. 5. How to extract value from the business and save tax along with plans for exit in the future. During these sessions, I have found that business owners scored pastimes and hobbies as a low priority. I am not surprised! As a nail tech myself, I crave nail days and it is more than a job just to pay the bills; it is an art and a passion. Imagine being paid everything you are worth while doing what you love, being in control of your finances, and having the means to live life as you wish. Schedule time to carry out personal development on business management. There are so many resources online to help you use bookkeeping as a tool for success and not just to work out how much tax needs to be paid. I am so excited for the beauty industry to get back to business and wish you all the very best. I offer free discovery calls and you can also book in for the Business Owners Energiser Session by scanning here

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What makes A TOP TOOL?

Image courtesy of Navy Professional, www.navyprofessional.com

NAILTOOLS

Take a closer look at your kit & learn more about what makes a standout tool & how to maintain its performance KAT HILL REPORTS The old proverb states: ‘A bad workman blames his tools’, but while the success of a nail service is often down to the professional’s skill, using the right tools for the job is crucial. Simply put, high quality tools are safer and more efficient to use than blunt or poor-quality ones. “When a tool is blunt or thick, additional force is required to achieve the same results,” says Katie Barnes, awarding winning nail educator & creator of Katie Barnes Tool Range. “This adds unnecessary stress to the tech’s hands and can cause damage to the client’s nails and surrounding skin.”

Staleks Professional Cuticle Nippers Smart 10 3mm £12.50 + VAT www.inknails.com NTN Rose Gold Tools from £17.99 + VAT www.nailandbeautynetwork.com Halo Elite Tools Cuticle Eradicator £14.95 + VAT www.purenails.co/stockists Lecenté Cuticle Tool £6.99 + VAT www.sweetsquared.com www.lecente.com www.ellisons.co.uk

“Tools are a very important part of a nail professional’s job,” agrees Elissa Newton, CND™ education ambassador. “Poor quality tools could cause more harm than good. Poor implements could lead to nipping a client’s skin, resulting in broken skin.” When shopping for new additions to your kit, it’s important to consider the many options available. “Do your research,” implores Theresa Foddering, lead educator for Lecenté. “Your tools are essential to your role – not a pretty addition. Ensure they meet your individual requirements and improve your service.”

PersoNAILity Loving Flat Pusher from £18 inc VAT www.personaility.co.uk

“More and more companies offer tools in various shapes or blade lengths,” agrees Magdalena Sawica, Indigo Nails educator. “This means that tools that fit perfectly in the hands of the professional can be sourced.”

Jaz Moger

With the right tool comes confidence. “When working so closely with the skin, you want to ensure your clients feel comfortable and have trust in you,” says Jaz Moger, Salon System nail expert and owner of Paint by Jaz. “Having a high-quality tool makes your job so much easier. Cheaper tools can cause damage, no matter how gently you use them.” “Tools are extremely important; they represent an investment in your career,” implores Madam Glam’s general manager, Youri Vaisse. “With proper care and maintenance, you can safeguard that investment and get the most out of them.”

From nippers to clippers, pushers to scissors – Scratch takes a closer look at what qualities make a great nail tool and how to keep tools at their best… Youri Vaisse

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Astonishing Nails Cuticle Pusher £7.82 + VAT www.snaprofessional.co.uk

Salon System Cuticle Handy Manicure Tool £4.95 + VAT. Available from wholesalers nationwide.

Cuccio Stork Scissors £4.50 + VAT www.cuccio.co.uk

The Gel Bottle Inc Cuticle Pusher £4 + VAT www.thegelbottle.com

Purple Professional Cuticle Pusher £POA www.purpleprofessional.pt

BUY CHEAP, BUY TWICE

“Low-quality tools will not guarantee precision and their quality will generate new costs: the need to purchase new tools,” says Magdalena Sawica. “Low prices cannot guarantee the highest quality; manufacturing and health & safety standards are an expensive process.”

NAILTOOLS

Anatomy of tools

Materials

Ergonomics

The material used in the construction of the tool will depend on its use in a service. The main factor will depend on what hygiene measures are needed, too.

Metal-based

Rebecca Crawforth

“Sourcing good quality tooling is incredibly important to ensure they are not only ethically manufactured but also created using a high-quality grade steel,” states Rebecca Crawforth, founder of Navy Professional. “Many instruments that are imported into the UK are made with low quality steel, which would mean that in medical environment they would be considered single use and disposable.”

“We recommend looking for a British Standard mark of approval, as the tool is likely to last longer and can be serviced and maintained. A high-grade steel and proper finish is imperative to ensure that the metal has minimal perfections. This will mean that the tool is less likely to rust or pit during reprocessing.” “Stainless steel is known for its corrosive resistance, strength and ability to stay sharp ensuring longevity,” adds Susan McGirl, Light Elegance education ambassador. “Stainless steel can be sanitised, disinfected and sterilised ensuring hygiene and safety.” “We recommend metal tools made from a stainless steel, Susan McGirl making for a harder-wearing tool with a smoother surface, giving a finer, sharper edge that re-sharpens well,” agrees Katie Barnes. “It is very resistant to corrosion due to its carbon and chromium content. Also, seek tools without coatings, as they are decorative but can hinder the tool’s ability to be correctly sterilised.” “Many lower priced nail tools will be made of non-stainless steel or aluminium,” says Youri Vaisse. “While these products can be excellent value, they may not last for a long time or be sharp.” Cuccio Curette Under the Nail Cleaner £5.69 + VAT www.cuccio.co.uk

Plastic

OPI Reusable Cuticle Stick 2 Piece Pack £3.50 + VAT www.opiuk.com

Plastic tools can include cuticle pushers or hoof sticks. “These are usually made of plastic with a rubber end,” states Marian Newman in The Complete Nail Technician. “They are not designed to remove cuticle but are used to make the skin of the nail fold neat following treatment.

Danni Simmons

Holding the tool with the incorrect pressure or in the wrong position can also lead to repetitive strain injuries (RSI) on the hands and wrists for the professional. “Light Elegance has launched an ergonomically designed set of tools to help reduce the risks of developing an RSI and to aid those who may struggle with dexterity in their fingers and hands,” explains Susan McGirl.

Light Elegance LEpro Curved Blade Precision Scissors £12.95 www.sweetsquared.com

“The Curved and Straight Blade Precision Scissors are lightweight and operate on a squeeze and release spring action making them easy to use. The design is also suited to both right and left-handed users.”

Size & weight To ensure the implement is comfortable to use, you also need to consider the size and weight of it. This will vary tool to tool and depend on the material used. Indigo Nails Pedicure Nippers £17.20 inc VAT www.indigo-nails.co.uk

“The rubber end is used to gently ease the skin into a neat oval at the base of the nail as it can be left untidy after the cuticle treatment. The other end is often pointed and is for cleaning under the free edge.” “Plastic tools such as cuticle pushers or pedicure knives, while they can be disinfected, will not be as precise as wooden sticks or metal tools,” adds Magdalena Sawica.

Wood Lower in price, birchwood or orangewood manicure sticks are inexpensive tools that can be used in a variety of ways. Tools made of wood should be disposed of between appointments. Tracy McGoogan “Wood is not an ideal material due to being porous and difficult to maintain optimum hygiene measures,” states Tracy McGoogan, INK London educator.

Elissa Newton

“When it comes to pedicure treatments, my staff and I opt for disposable birchwood sticks to aid cuticle work initially,” states Elissa Newton.

Theresa Foddering

“You should consider the size of your hand and your strength of grip,” agrees Theresa Foddering. “For example, do you need your nippers well sprung for a firmer ‘squeeze’? Do you need a wider barrel cuticle tool to prevent a small, tight, pincer grip?”

“The weight and the pressure required to function the tool need to be considered,” says Katie Barnes. “The heavier and stiffer the tool, the more force will be required by the user, causing hand fatigue.” “A tool should be lightweight and comfortable to use repeatedly throughout the day,” states Youri Vaisse. “Poor ergonomics and certain straining positions can affect a nail professional and their work in a number of ways. It should put minimal strain on the professional’s body.”

“Wood and plastic tools cannot be sterilised, as they would melt or warp in the high heat required,” agrees Katie Barnes. “Wooden sticks can be used in a service, as long as they are safe and are disposed of as they can’t be disinfected,” adds Magdalena Sawica. “It’s worth noting that they will not be as precise and sharp as tools made of steel.”

“A tool can be as pretty and as sharp as we like, but if it isn’t ergonomically correct for the user there is a risk of it being used incorrectly and damaging the natural nail,” states Danni Simmons, director of Nail & Beauty Network.

TOP TIP

All That Jazz Wooden Cuticle Sticks £5.99 + VAT www.gsgroupuk.com

“When investing in tools, it is essential to consider which hand they will be used in and whether they are suitable for left, right or ambidextrous users,” says Katie Barnes. >> SCRATCHMAGAZINE.CO.UK 87

NAILTOOLS Navy Professional Katey Super Fine Nips £54 inc VAT www.navyprofessional.com

NG Pro Nail Systems Noris Cuticle Nippers £16 + VAT www.nailgaga.co.uk

Blades Many nail tools feature a sharp blade for function, including scissors, nippers and pushers. This means that care must be taken when using and storing the tool in order to keep it in optimum working condition.

Handles The handle or area to hold the implement should be comfortable, offering good grip for control and precision. “Is the handle suitable: how much pressure will be required to function this?” asks Katie Barnes. “Are there finger rests? Does it have knurling or patterning? Be aware that this provides a place for rust to easily develop.” “When holding tools like a pen, grooves will ensure comfort and grip when in use,” explains Erin Adeyemo of NG Pro Nail Systems. “Ergonomic handles shaped to fit your hands will allow for precision in your techniques.”

“Blades and working ends should be polished to ensure there are no imperfections, allowing them to glide across the nail plate,” explains Rebecca Crawforth. “The quality of the finish is paramount and makes all the difference for retention and finish of the overall treatment.” “Using implements for purposes other than nail services can blunt the blades and tips, which can result in poor workmanship,” reminds Erin Adeyemo. “Scissors and nippers will go dull at the distal tip first as it the most used area,” adds Katie Barnes. “Take care when working with sharp implements and follow HSE guidelines.”

Erin Adeyemo

TECH TALK

Joints The pivot point is a central point that is usually represented by a pin. “The place of this depends on the length of the scissor so that it balances the scissor or nippers’ parts and makes it stable,” explains Katie Barnes.

Marian Newman in The Complete Nail Technician reveals why a sharp blade is crucial for certain tools…

Cuticle nippers – “It is important, when buying nippers, that a good quality pair is chosen. It is worth paying a little extra to get better quality. The blades of nippers need to be very sharp as otherwise they can tear the skin. Nippers that have become blunt or where the ends of the blades have become bent must never be used.”

Marian Newman

“The pin allows the two handles to slide against each other and ensures that the closing action of the scissors is done easily with the minimum effort or damage. This opening action should feel smooth. It should not feel loose, tight or like it is catching. There should be no marks left on the pivot area.” Katie Barnes

KB Straight Cuticle Scissors £24.99 + VAT www.katiebarnesacademy.com

Nail clippers – “Clippers, as opposed to scissors, are tools that have blades that meet together in a pincer movement. The blades are usually curved but the cutting edge is flat. As with all blades, they must be very sharp, so the nail is efficiently and cleanly cut through. Blunt blades will cause trauma to the nail and result in splitting and splintering.”

Storage To keep your tools at their best when not in use, the correct storage is crucial – whether you are at your nail desk or a tech on the move with mobile services. “Store your tools in a pouch or container,” states Susan McGirl. “This will protect them from being dropped or knocked, so they’re less likely to get damaged.”

Footlogix 4-Piece Implement Kit £120 + VAT www.louellabelle.co.uk

Sharp edges and tips should be considered. “Never store scissors or tools together or touching – each must go in their own compartment,” says Katie Barnes. “Tips and blades should be carefully protected from damage using the plastic cap provided.” “If you’re using a jar for disinfection, rather than a tray, avoid dropping the tools in with the blades down, as this can damage the tips,” states Erin Adeyemo. “Try placing cotton wool at the bottom of the jar with disinfectant to prevent blunting edges,” adds Tihana Besevic. Theresa Foddering recommend storing tools on their side. “When kept upright, you risk blunting and damaging the tips,” she explains. Your tools must also be stored when completely dry. “Even the humidity from warm air can damage them, making them rust, discolour or pit,” adds Katie Barnes. “Ensure tools are thoroughly dried with a soft cloth or towel and not left to air dry after sanitising, disinfecting or sterilising. Remember, oxygen plus water equals rust.” 88 SCRATCHMAGAZINE.CO.UK

All That Jazz Personal Care Box £2.99 + VAT/RRP £7.99 www.gsgroupuk.com NSI Premier Cuticle Nippers £21.75 + VAT www.nsinails.co.uk

NAILTOOLS

Cleaning your tools “Now, more than ever, hygiene should be meticulous in the salon,” states Tracy McGoogan. “Our tools are being cleaned and disinfected multiple times per day, so there is the need for higher quality tools that can stand up to the job.” “Give yourself the extra time to do this,” states Jenni Draper, founder of PersoNAILity. “Clients seeing you do this will give them confidence in your care. Stick to the correct care for your tools that are given to you by your tool manufacturer. “When designing the PersoNAILity range of tools, we took into consideration comfort for technician: grip, pressure and size. Jenni Draper However, we also wanted to ensure that the tool didn’t have too many grooves and areas that bacteria could collect. Particularly in these times, we wanted to make sure the tools were streamlined for easy cleaning.”

Product picks

Mundo Disinfection Tray £12.95 + VAT. Available from www.mundoproducts.co.uk & leading beauty stockists. Salon Services Sanitiser Spray £3.99 + VAT. Available from wholesalers nationwide.

Joint TLC

“Using a little oil on the joints will help maintain their ease of use and prevent any hidden rusting,” says Theresa Foddering. “We recommend using our Navy Lube Tube to lubricate the joints of the tools to ensure tool longevity,” adds Rebecca Crawforth.

Avoid drops

“If you drop your nail tools, it’s best to get them checked by a professional,” states Katie Barnes. “Even a little damage can get much worse if you keep using them without checking. A drop may mean they need a service and sharpen, or it may make them redundant to use.”

Do not share

“Simply add your disinfectant to the tray, and each time you lift the lid, the drainer tray automatically rises,” states Nigel Rouse, MD at Mundo Professional. “This means your fingers do not touch the disinfectant solution during use.” Cosmeticide Spray 500ml £4.90 + VAT www.purenails.co

“Sharing is caring but not when it comes to nail tools!” implores Katie Barnes. “Even a small change in the way someone else holds and uses your scissors or tools can quickly shorten the tool’s life and make it feel like it will never cut or work in the same way again.”

Sustainability Caring for your tools correctly will prolong their lives – helping to ensure a more sustainable way of working. “Metal tools can be disinfected and sterilised many times, protecting the environment against unnecessary waste while maintaining precision and work safety,” explains Magdalena Sawica. “Don’t throw blunt nail tools away; they are expensive to buy and produce,” states Katie Barnes. “There’s no such thing as a scissor or tool with edges that will never need sharpening – regardless of quality, cost or guarantee. By nature of repetitive use, tools will blunt over time.

Salon System Nail+File Cleansing Spray 500ml £8.25 + VAT. Available from wholesalers nationwide.

Navy Professional Hygiene Basic Kit & Cloth £14.99 inc VAT www.navyprofessional.com Mundo File & Tool Disinfectant Spray £6.50 + VAT. Available from mundoproducts.co.uk & leading beauty stockists.

Clinell Universal Wipes (Pack of 100) £7.50 + VAT www.personaility.co.uk

TOP TIP

Caring for tools

“It is important to follow the manufacturer’s guidelines for cleaning solutions, including the time the tools need to be submerged,” states Tihana Besevic, absolute international master educator for Crystal Nails UK. “Drying tools after disinfection is also very important to prevent premature rusting and damage. Use a soft tissue or cloth.”

“Recycle by resharpening and servicing them, saving your money and the environment. Many tool brands will offer this service, including ourselves who offer this service to all brands of tools, not just our own range.” KB Cuticle Prep Trio Kit £54.99 + VAT www.katiebarnesacademy.com

Find out more about the KB Reuse & Resharpen: Sharpening Service at www.katiebarnesacademy.com

DID YOU KNOW…?

Navy Professional estimates that up to 16 million tools could end up in landfill every year. “Most beauty professionals own approximately five tools at any one time, most of which will be made from a sub-standard steel, meaning they are likely to need replacing nearly every month due to either rust, pitting or bluntness,” comments a spokesperson for the brand. “Each one of those tools will end up in landfill. That’s up to 60 tools per therapist, per year.” SCRATCHMAGAZINE.CO.UK 89

SOCIALSCENE

@rachelsbea

uty_

Most loved...

Our repost of these stunning spring floral nails by South Wales based nail stylist, @rachelsbeauty_, was our most loved Instagram post last month, amassing over 4000 likes!

S T A T S Hi-Brow lamination courtesy of Lash Perfect

Take a peek behind-the-scenes of Scratch’s online platforms & see what nail & beauty tales are piquing interest across the ‘net

YOUTUBERS LOVE YUYA!

YouTube beauty blogger, Yuya, has become the most subscribed-to beauty content creator on the platform, boasting 24.6 million subscribers (March 2021). /lady16makeup

TOP TREATMENTS

Tanologist has revealed the most searched-for beauty treatments on TikTok, with laminated eyebrows topping the list. Fox eye make-up, fake freckles and nose contour also show themselves to be popular searches. www.tanologist.com

PRICE POINTS

GETTING PERSONAL Research by printing company, Schaetzl, has found that consumers crave a more personal experience from their favourite brands. Products that are personalised with a name, for example, can increase a brand’s profits by an average of 43%! Schaetzl found that a tub of Vaseline can sell for £7.99 when a name is added to the tub – a 699% increase on a standard tub, which sells for around £1. www.schaetzl.com/en

Data from Scratch’s Instagram insights reveals that its nail tech followers are most active on the platform on Mondays. @scratchmagazine

DID YOU KNOW…?

/scratchmag

The UK has been ranked sixth by Cosmetify in its list of the cheapest countries from which to buy designer beauty products. The products compared included Mac Retro Matte Lipstick, Chanel No.5 and Estée Lauder Double Wear. Canada was found to be the country selling the products at the lowest price, and China the most expensive. www.cosmetify.com

@scratchmagazine

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NAILTALES

Lockdown offered the opportunity to hone & refine skills – and nail stylist, Ildiko Gheraszim, used the time to craft a 42cm long sea-themed nail. CHLOE RANDALL finds out more…

Drive

Ocean

ounder of Nails As Jewels, Ildiko Gheraszim, has captivated and inspired fellow techs across the globe by showcasing her extreme nail creations on social media. Originally catching our eyes with her beautiful 42cm sea-themed nail, Ildiko has continued to create various extreme designs since the pandemic started.

ILDIKO FACT FILE Age: 32 years Location: Dunstable, Bedfordshire Training: • 2016 –The Beauty Academy in Milton Keynes • 2017 – Central Bedfordshire College, followed by Tanya Povenskaya • 2019 – Leon Cabriales • 2020 – Trainer & educator course at The Beauty Academy, Nail Trainer course with Tanya Povenskaya Competitions: • Member of the Romanian team for the World Nail Championships • 1st place – International Congress and Competition Game for Throne of Beauty in Bratislava.

Ildiko with Tanya Povenskaya

92 SCRATCHMAGAZINE.CO.UK

Honing a passion for nail art from a young age, Ildiko decided to make her dream of becoming a nail technician a reality by enrolling in some training in 2016. Since then, the Bedfordshire-based nail technician has gone from strength to strength and in 2020, when lockdown hit, she decided to put her skills to the test by creating ultra-long, extreme nails.

The inspiration Ildiko wanted to test her skills and abilities by doing something she had never done before. “I’d had the idea for an oceanthemed extreme nail for a long time,” she reveals. “When another lockdown happened in November, it gave me enough time to turn my idea into a reality. “I was inspired by the fact that 2020 was a difficult year for everyone and for me, going to the seaside wasn’t possible. I thought to myself, if I can’t reach the sea, I will make the sea come to me. This sparked my creativity, leading me to create the long nail.” “The length of the nail came naturally. The longer it was, the more details there were to incorporate which made the nail more

interesting and in turn, allowed me to include as many elements as possible.”

The process

At the beginning of her venture, Ildiko was unsure about how to create such a long nail, as she couldn’t find nail forms at the length she needed. “I glued 10 nail forms together to achieve the desired length,” she reveals.

“Creating a nail to this length is not easy or comfortable! It was a challenge and took me around seven hours to finalise it, but I can honestly say that I could not have been happier when I saw the outcome. I fell in love with it instantly.”

About the nail For this 42cm ocean-themed masterpiece, Ildiko used cover and clear gel, as well as acrygel. The mermaids were crafted using self-levelling gel. “In order to create the illusion of water, I used blue stained-glass gel in which I applied various nail decorations. The main challenge I faced was making a template in which I could both work on the extreme shape, while having a space with several lamps in order to help cure the extremely long nail,” comments Ildiko.

The response “Many people congratulated me for my extreme nail – including people I have never met on social media. This sparked my ambition to continue to make such jewels in the future. I call them jewels because I consider them to be so precious for me and my progression as a nail technician,” Ildiko smiles.

NAILTALES

“It was a challenge and took me around seven hours to finalise it, but I can honestly say that I could not have been happier when I saw the outcome.”

“I have made a habit of framing all the ‘special’ nails I have created and I display them on my shelves.”

More masterpieces Since creating the 42cm ocean-themed nail, Ildiko has created two more extreme designs after noticing it helps her relax. “The first was a Christmas-themed nail that is 32.5cm long. I made it in around eight hours and all details were hand crafted,” Ildiko explains. “I also made a 30cm nail that is very special to me as it turned out even more beautiful than I could have ever imagined.” Currently studying to become a nail educator, Ildiko wants to continue to develop her knowledge and skills so she can always offer up-to-date information for her future students. /NailsAsJewels

@nailsasjewels

SCRATCHMAGAZINE.CO.UK 93

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If you are a current member with ABT then please check your inbox. We sent you, your own one use, unique discount code to use at your next renewal and it’s valid until September 2021 so all of our members can take advantage of this oﬀer whether you are due for renewal now or later on in the year! Keep it safe as it’s our BIGGEST EVER discount oﬀ your membership & insurance package, but also any treatment extensions that you might have, which could make a really BIG saving to your insurance for the year! ABT is doing all we can to help our members get back to doing the job you love!

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Beautyandhairdressing.co.uk ABT’s unique membership website delivers up to date Beauty, Hairdressing, Industry and Lifestyle news. Designated member areas oﬀering tailored beneﬁts, discount and unique content. As well as free salon signage and ABTs Guide to COVID-19.

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Free representation in the case of inquiry by revenue commissioners. This great beneﬁt even includes accountant’s fees! This policy is mobile and will cover you to practice around the world for temporary trips and excludes USA and Canada. Main domicile must be UK

We are open for business so if you have any queries regarding delivery of our services please do not hesitate to contact us on 01789 773573 or live chat at www.abtinsurance.co.uk or email info@abtinsurance.co.uk Our oﬃce is open Monday to Friday, 9am – 5pm and we look forward to helping you.

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NA I L s g n i p Clip SCRATCHMEDIA

... Plant power Australian ‘botanical artist’ Roz Borg, has been creating succulent nail art that’s attracted some serious attention across social media. The established wedding florist uses a floral adhesive to attach the baby succulents to a false nail and spends about an hour on each hand.

Instagram

.com/aro

Team Scratch is always seeking out the hottest nail trends and the aurora manicure has caught our eye. Inspired by the aurora borealis, an ethereal display of shimmering lights, this nail trend originated in Korea and we are obsessed.

zona

❤

CHLOE RANDALL surfs the ‘net to uncover the hottest nail topics & tales on social media sites & get the scoop on celebrity beauty must-haves

FACT FILE

White tips top off a pretty aurora style by @aa_sska.

A stunning overlay on short nails by @yuca_814.

TRY IT ON

Nail brand, Essie, has introduced Essie On-Hand in partnership with ModiFace. This virtual try-on tool uses primary camera technology to allow users to discover Essie nail polishes. The facility tracks nail shape and the movement of fingers through a phone’s back-facing camera to find a shade to suit.

SHAKIN’ IT UP

A swirl design by @atelier.kiki.nail is a perfect stage for this shimmering style.

96 SCRATCHMAGAZINE.CO.UK

Gracie J, a.k.a, @theeditorialnail has been shaking up the nail industry with her intricate nail artistry. She has been creating designs inspired by culture and history, as well as using her platform to promote the work of black nail techs. This creation in particular is ‘A love note to black men and black hair culture.’ Scan here to check out more of her stunning work

According to research by Mintel, one in five women have been spending longer on their beauty routines since lockdown began.

SCRATCHMEDIA

Celeb Spot!

Instagra

Instagram

m.com

/lisa_ko

.com/tom

bachik

We spotted Selena Gomez rocking an intricate paisley nail style by US manicurist, Tom Bachik, while Kendall Jenner showed off a minimal, yet stunning manicure on social media courtesy of LA nail tech, Lisa Kon.

NEGATIVE SPACE NAILS Salon System nail expert and session manicurist, Karen Louise, used Gellux soakoff gel polish to create a minimalistic negative space nail style for actress, Daisy Ridley. The products used were Easy Off Base Coat and gel polish shade, It’s An Attitude.

Littleborough nail and lash technician, Sabina Bungard, has been named as a finalist in the UK Hair & Beauty Awards – a feat that was reported by Rochdale Online. After starting her business in the first lockdown, Sabina also worked to grow her Instagram, focused around her nail art. Sabina revealed to the online paper: “It was January this year when I was lucky enough to be followed back and supported by the famous Scratch Magazine who then shared my work on its social media platforms. Since then, I have been named as a finalist in these nationwide awards!”

Instagram @iamcardib

IN THE PRESS

Doting Dad Cardi B took to Instagram to share an adorable video of her husband, Offset, giving their two-year-old daughter Kulture a hot pink manicure.

.com/kim Instagram

Star of hit Netflix drama, The Queen’s Gambit, Anya Taylor-Joy scooped a Golden Globe award while wearing a chess-inspired nail style created by Kim Truong.

kimnails

ALL HAIL THE QUEEN

SCRATCHMAGAZINE.CO.UK 97

NAILDESIGNS

Commemorate St. George’s Day in style by recreating @_byjasminsutor’s red French tips with a rose outline.

Legend says that St. George rescued a princess from a dragon, so consider adding the mythical beast to fingertips like @rainbownailed.

Give a subtle yet stylish nod to the day with a classic red mani with white accent nails. Design by @l.zofi_nails_lashes_makeup.

Fingernails in Slay your nail designs for St. George’s Day on 23 April with CALLIE ILEY’S round up of red, white, rose & dragon themed artistry

Focus

Be inspired by @beautybykinaya and incorporate red and white with a dragon design to pay homage to the story of St. George.

This glamorous design by @monmayernails serves up a sophisticated yet striking nod to the patron saint.

The rose has become one of St. George’s most recognised symbols, so let it blossom like @beauty.at.rubys.

@beautyqueennails_ has created the perfect design for 23 April; striking white stilettos topped with red roses.

Nail stylist, @animininails, reflects the red and white shades of St George’s flag and adds a golden dragon to finish.

Mark the occasion with a handpainted rosy style; a look that looks oh-so pretty in different placements across the nails. By @la_nailedit.

To be in with the chance of seeing your nail snaps on this page, share them with us on social media using #showscratch or email editorial@scratchmagazine.co.uk 98 SCRATCHMAGAZINE.CO.UK

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