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THE SCRATCH STARS AWARDS IS SPONSORED BY:
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JAMIE LAING The Scratch Stars Party 2023 will take place at: THE UNDERGLOBE 21 21 New New Globe Globe Walk, Walk, Bankside, Bankside, London, London, SE1 SE1 9DT 9DT
Sunday 23 July 2023 7pm – 12.30am Prosecco Prosecco reception reception sponsored sponsored by by Enjoy Enjoy two-hours two-hours of of complimentary complimentary house house drinks drinks && see see who who shines shines in in the the Scratch Scratch Stars Stars Awards Awards && The The World’s World’s Star Star Nail Nail Artist Artist competitions! competitions!
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Twenty years of... ®
Issue 242 Managing editor Helena Biggs helena.biggs@scratchmagazine.co.uk Publisher Scott Derbyshire scott.derbyshire@scratchmagazine.co.uk News & features writer Chloe Randall chloe.randall@scratchmagazine.co.uk News & features writer Rebecca Hitchon rebecca.hitchon@scratchmagazine.co.uk Copywriter Callie Iley callie.iley@scratchmagazine.co.uk Art editor Jessica Wilkie jess.wilkie@scratchmagazine.co.uk Group sales manager Ian Archbold ian.archbold@scratchmagazine.co.uk Accounts Lisa Ebbens lisa.ebbens@scratchmagazine.co.uk Co-founder Alex Fox Editorial/Advertising office 1 The Courtyard, Market Square, Westerham, Kent TN16 1AZ
T: +44 (0) 1959 547 000 ISSN 2635-0327 Contributors Carter Rogers, Maddi Cook, Mino Vo, Clare Woodcock, Michaela Phillips, Natalie Farrow
E
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you at an event
soon!
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COVER CREDITS
Images courtesy of Yoshi
Image courtesy of CND™ (Creative Nail Design, Inc.), from the summer 2023 Bizarre Beauty nail colour campaign.
Shades shown are Joy, Luck, Hope, Trust, Harmony, Fun, Smile, Euphoria and Cool from the Happy gel polish collection. Available via www.nailslaundry.co.uk
www.scratchmagazine.co.uk www.olympiabeauty.co.uk www.nailympia.com The publisher of Scratch magazine has taken all reasonable measures to ensure the information detailed in Scratch is correct at the time of going to print, and while every care is taken to avoid inaccuracies, the publisher does not accept responsibility for any errors or omissions from any information within this or previous editions. © 2023 SEED PUBLISHING LTD
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Contents JUNE 2023
FEATURES 22
The World’s Star Nail Artist: The Challenges Commence!
Take a peek at the inventive submissions to the first challenge in this global nail art contest
26 30 34 40
Repair Mode: Activated
Introducing a bond-building nail serum from OPI, designed to support weak, damaged nails from the inside out
Eurovision Showstoppers
A roundup of the nail styles that attracted attention at Eurovision & the talented techs behind the looks
Inclusivity Insight
Ensure your nail space is open & inviting to all with advice on language, marketing, salon design & more
The Great Scratch Shoot Out: Back For 2023!
Get set to snap your way to success, as Scratch shares entry details for its annual photographic nail competition
44 66 72
Getting To Grips With Gel Polish
Explore why gel polish has been put under the spotlight & how you can instil product confidence in clients
Redmond Reunion
Go behind the scenes at the Light Elegance Reunion 2023, where knowledge was shared & activities were plentiful
Scratch Stars Awards 2023: Meet The Judges – Part 1
Explore the nail aficionados that will be lending their expertise to the technical & artistic Scratch Stars categories
78 86 90
84
Beauty Bossin’ It
Meet the passionate businesswoman who’s supporting the success of pros with products & mentoring
Success At The Bay
A multi award-winning salon owner shares the story of her business growth & top tips for success
Salon Menu Makeover
Are you keen to enhance your treatment menu? Check out 10 services to complement your nail offerings
44
66
76
REGULARS
10 18 20 28 52 54 56 58 60 62 70 76 80 82 84 96 98
Nail Nation The Hot List The Scratch Scoop Calendar Girl Readers Gallery The Mobile Club Tech For Techs Behind The Gram How To Boss Your Salon Brand Watch The Halo Effect Through The Keyhole Making Moves With Mino Vo Pro DIY Strike A Pose Nail Clippings Fingernails In Focus
Nail NATION
business
news & views
Bobbi Brown
Sam McKnight
Marcia Kilgore
NAILCHEMY AWARDED ‘BUY WITH CONFIDENCE’ STAMP FROM TRADING STANDARDS UK Somerset-based nail brand, Nailchemy, has been awarded the ‘Buy With Confidence‘ stamp from Trading Standards UK. “For businesses looking to show what sets them apart from the rest, the ‘Buy With Confidence Trading Standards Approved’ stamp helps instil confidence in prospective customers and shows that it is a business that takes fair trading seriously,” reads a post on the buywithconfidence.gov.uk website. In order to become a Buy With Confidence member, a business must apply and pass a set of tailored background checks. Each applicant will have its complaints history reviewed and receive a visit from Nailchemy directors, Trading Standards qualified personnel. Dave & Hayley Partridge “Nailchemy’s decision to undergo this audit was driven by its commitment to customers, reassuring them that they are using safe, quality products and enrolling on excellent education courses,” comments Dave Partridge, director at Nailchemy, who applied for the mark in March 2023. “A Trading Standards inspector and cosmetics specialist reviewed all cosmetics safety testing information and checked that the correct regulatory paperwork is in place for each product. “The Buy With Confidence stamp is a great way for nail professionals to identify that the company they choose to buy and learn from is ‘getting it right’ and is dedicated to great, safe practice.” www.nailchemy.co.uk / www.buywithconfidence.gov.uk
Mary Greenwell
Kathy Phillips
Dr Ateh Jewel
Caroline Hirons
British Beauty Council announces 7 industry experts as ambassadors Bobbi Brown, Sam McKnight MBE, Mary Greenwell, Dr Ateh Jewel, Marcia Kilgore, Kathy Phillips and Caroline Hirons have been appointed as British Beauty Council ambassadors, serving to increase the organisation’s international engagement. Acclaimed make-up artist & US ambassador, Bobbi Brown, hopes to use her position to support beauty brands and experts with industry insights. She comments: “I’m excited to work with Millie [Kendall OBE] and the team at the Council to see how this role can make a difference to the British beauty industry on a global scale. Plus, I am a total anglophile – I love the cool aesthetic of British design and British beauty, so this is set to be a really exciting partnership.” Skincare expert, Caroline Hirons, adds: “Having been an advisory board member since 2018, I am delighted to have the opportunity to become one of the first British Beauty Council ambassadors and to take on this increased responsibility. I will continue to work with the organisation to establish and maintain beauty industry standards and positioning across the UK and overseas. The beauty industry is one of the most dynamic, inclusive and profitable in the world, and I look forward to working with the Council to showcase and elevate every facet it has to offer.” www.britishbeautycouncil.com
Image courtesy of Linkedin.com
UK reinstates ban on animal testing for cosmetic ingredients The UK government has announced that no new licences will be granted for animal testing of chemicals exclusively intended to be used as cosmetic ingredients. The ban follows a judicial review, which revealed that since 2019, the government had been granting licences for animal testing of cosmetic ingredients in line with European Union chemical rules, despite leaving the EU in 2020. The statement to parliament on 17 May, made by home secretary, Suella Braverman, reads in part: “The government recognises the public concern around the testing on animals of chemicals used as ingredients in cosmetics, and the new opportunities available to us to depart from the EU testing regime. I can confirm that no new licences will be granted for animal testing of chemicals that are exclusively intended to be used as ingredients in cosmetics products.” Dr Emma Meredith, director general of the Cosmetic, Toiletry and Perfumery Association (CTPA), comments: “The announcement is an exciting and crucial step towards the ultimate aim of ensuring that no animals are used for any chemicals safety testing in any industry. It provides further opportunity for the UK cosmetics industry to continue to show leadership in new approaches to safety testing that do not require animals. I am delighted that this action will end the uncertainty caused by different legal frameworks for chemicals, leaving us in Dr Emma Meredith no doubt that the cosmetics industry does not test on animals.”
10 SCRATCHMAGAZINE.CO.UK
YOSHI Professional UK www.nailslaundry.co.uk Scan the QR code and discover more colours.
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OFFICIAL DISTRIBUTOR UK
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Nail NATION Sustainable Beauty Coalition unveils three co-chairs
The British Beauty Council’s Sustainable Beauty Coalition has announced Jo Chidley, Mark Smith and Oriele Frank as cochairs, who will lead the organisation’s strategy Jo Chidley over the next year. The trio will combine their expertise across packaging, certification and product sustainability to drive systematic sustainability change across the beauty industry. Jo Chidley is a circular economy expert, chemist & co-founder of Beauty Kitchen; Mark Smith is director general of NATRUE, an international non-profit association for natural and organic Mark Smith cosmetics; and Oriele Frank is chief product & sustainability officer & co-founder of Elemis. The co-chairs will spearhead change across topics including greenwashing, plastic waste and consumption, and extended producer responsibility. They will be supported by a six-strong steering committee and an advisory board of 34 Oriele Frank beauty and wider-industry sustainability specialists. www.britishbeautycouncil.com/sustainable-beauty-coalition
BEAUTY CHANGES LIVES UNVEILS CAMPAIGN TO PROMOTE SALON CAREERS TO GEN Z Beauty Changes Lives (BCL), the non-profit organisation dedicated to providing the next generation of beauty professionals with resources, scholarships, advanced education and mentorships, has launched the Know Beauty Secrets campaign. Targeting Generation Z to promote careers in the salon and spa sectors, the campaign provides a glimpse inside the professions of industry pros by sharing the secrets behind their successes. It was created and supported by industry coalition, Unite as One, which was conceived by the BCL board and represents 10 industry associations, who meet quarterly to share initiatives and identify opportunities in areas from regulations to best practices. Phil Horvath, BCL board member, who helped to organise the Unite as One coalition, comments: “Services offered by industry professionals require a specific skillset honed by creative and passionate individuals. We aim to showcase the tremendous benefits of a career in beauty and wellness, to let Gen Z know that in beauty they can find meaningful, flexible, stable and profitable careers.” Beauty Changes Lives is committed to making it easy for ^ industry professionals to support Know Beauty Secrets. The organisation is providing guidelines, promotional materials and social media tools to allow companies and pros to share their success stories and support campaign activities. Scratch‘s magazine’s The World’s Star Nail Artist (WSNA) competition 2023 is proud to support Beauty Changes Lives. www.beautychangeslives.org
En Vogue appoints Nails Laundry as UK distributor North American nail product manufacturer, En Vogue Sculptured Nail Systems, has appointed Nails Laundry as distributor of its products in the UK. The brand, which was incorporated in 1996, offers the Premium and Simply range of gels, alongside builder gel in a bottle, colour gels and gel polish. A spokesperson for En Vogue comments: “It is our philosophy to manufacture advanced formulations to produce a comprehensive range of outstanding gel products. En Vogue’s research and development brings fashion-forward gels while maintaining strict quality control, and we provide premium products to nail professionals who appreciate high quality and consistency.” Ewelina Rozpedowska, founder of Nails Laundry, adds: “Our focus for any collaboration is health & safety and quality. We test products internally to check if they meet our standards and expectations when it comes to nail styling and all aspects connected to nail salon work. En Vogue ticked all the boxes!” Eve Rozpedowska www.nailslaundry.co.uk
Treatwell announces UK nail brand partnership with Glossify Glossify has teamed up with Treatwell for the salon management software’s first UK nail brand pairing, offering educational and expertise-based content to techs and salons. Fast-growing nail brand, Glossify, was created by nail techs for nail techs, and the partnership seeks to elevate the content offering of both brands, nurture global communities and present industry events. Expect to see collaborative content, events, technical and application-led tutorials, discount codes and more from the partnership, with Glossify’s audiences benefitting from tutorials and advice from the techs behind the business, alongside Treatwell’s salon-specific operational knowledge. Glossify’s head of marketing, Alice Harling, comments: “We are delighted to be Treatwell’s first nail partner in the UK. Treatwell represents and provides everything a modern nail technician or salon owner needs. As brands that focus on our communities and customers, we can’t wait to see what we achieve together.” www.glossify.co.uk / www.treatwell.co.uk 12 SCRATCHMAGAZINE.CO.UK
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Nail NATION Jamie Laing revealed as host of The Scratch Stars Party 2023
SMALL ACCOUNT SUNDAYS INITIATIVE STRIVES TO HELP TECHS GROW THEIR INSTAGRAM FOLLOWING
Presenter, businessman & Made in Chelsea star, Jamie Laing, will co-host The Scratch Stars Party 2023 at The Underglobe, London on 23 July. The 34-year-old Oxford native will join Scratch’s managing editor, Helena Biggs, to announce the winners of the Scratch Stars Awards 2023 and World’s Star Nail Artist competitions. No stranger to presenting, Laing runs and hosts two podcasts and has guest hosted shows on BBC Radio 1. He launched confectionery company, Candy Kittens, in 2012, which specialises in vegan and vegetarian sweets. To purchase tickets to The Scratch Stars Party 2023, scan here
Mermaid Manis
.com/natom
as.nails
Pinterest searches for ‘mermaidcore’ have risen by 614%, while Google searches for ‘mermaid style’ have increased by 736% in the past 12 months. The trend aligns with the release of the live-action version of Disney’s The Little Mermaid. Scan here for ‘mermaidcore’ inspo
London-based creative nail expert & content creator, Sadie Jordan, has launched ‘Small Account Sundays’, an Instagram series to help nail artists with less than 1,000 followers on the platform to gain recognition. “I started the initiative in February Sadie Jordan 2023 after discovering Sylvia of @badpolishgurl on Instagram,” says Sadie. “I was stunned by her intricate, precise nail artistry, but shocked to learn that she only had a very small following on the platform. I shared some of her posts on my Instagram story and was overwhelmed by the response I received. This inspired me to start sharing the work of other artists who aren’t receiving the recognition that they deserve.” Sadie features accounts that she discovers on the ‘Explore’ page of the platform, and asks her followers to nominate themselves or others via the questions feature on her stories. “As a creator, I know how hard it can be to get work seen online,” she continues. “When I was starting out, it would make such an impact for brands and other nail artists to share my art on their platforms.” The initiative is proving successful, with some nominees seeing their following double as a result of being mentioned. Sadie adds: “I am followed by a lot of brand owners, publications, beauty editors and nail professionals that could make a big difference to someone’s career. Sometimes, the quality of the followers is more valuable than the quantity!” @sadiejnails Scan here to watch our interview with Sadie about Small Account Sundays
Nails by Tony at Natomas Nails, Sacramento.
NAIL & BEAUTY BITES Celebrity nail stylist, Lucy Tucker, has joined nail and lash brand, Kiss Products UK, as its nail ambassador. Follow Lucy on Instagram: @lucytuckernails. www.kisseurope.uk
14 SCRATCHMAGAZINE.CO.UK
Glossify has collaborated with nail artist, Joely Ocean, on a six-piece nail colour collection. The range features bold summer shades inspired by Ocean’s design-first approach to nail styling, and celebrates her appointment as Glossify’s head of brand. www.glossify.co.uk
Singer, songwriter & TV presenter, Olly Murs, showed off Fake Bake spray tans on his UK tour, courtesy of French Beauty Expert Distribution. www.frenchbeautyexpert.co.uk
Outback Organics has unveiled a skincare range for men, suitable for all skin types and formulated with cedarwood and black seed to hydrate, tone and soothe skin. Products include a face scrub, face wash, shave gel, face serum and moisturiser. www.outbackorganics.co.uk www.ellisons.co.uk
Report reveals the most popular nail colours of 2023 Perfect Corp., artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has unveiled its Global Beauty Trends Report, sharing nail colour trends of 2023. The company analysed data sourced from its YouCam Nails app between October 2022 and March 2023. The app utilises AR to allow users to virtually try on nail colour and art filters in real time, and has seen over seven million nail colour try-ons in the past year. Popular shades and styles Neutral nails: On the YouCam Nails app, ‘black’, ‘pearl white’ and ‘sand’ were three of the most popular nail colours selected. The report attributes this to trends such as the ‘glazed donut’ nail style, and notes that black has been worn by celebrities on red carpets this year, with both glossy and matte finishes. Red nails: Bold red shades, ‘cherry’, ‘crimson’ and ‘sparkle red’, were among the 10 top nail shades used on the YouCam Nails app in the six-month period analysed. Metallic nails: Mirroring trends seen on the spring/ summer 2023 runways, high-shine, metallic and chrome shades have been trending on the YouCam Nails app: in particular ‘metallic rose gold’, ‘foil gold’ and ‘foil silver’. The metallic nail trend is also reflected in the top nail art designs chosen by app users. Perfect Corp.‘s data found crème nail formulas to be the most tried-on across the countries analysed. Glass-like jelly colours were the second most popular formula, followed by matte and sheer. “We are excited to share our latest beauty trend report, featuring virtual try-on data insights to help brands and retailers better connect with nail colour consumers and drive customer engagement,” comments Alice Chang Alice Chang, Perfect Corp. founder & CEO. “Advanced virtual try-on technology powered by AI has revolutionised the nail colour space. As we look to the future, these technologies continue to build upon a more engaged customer experience, while providing brands with insights into customer needs and desires.” www.perfectcorp.com
Myndstream music service curates specialist playlists for wellness needs Cloud-based spa music streaming service, Myndstream, provides intentionally programmed soundtracks to promote relaxation and mental clarity, and elevate a client’s experience. Part of the Cutting Edge Group, which has created music for the likes of The King’s Speech, Whiplash and Bridgerton, Myndstream produces music fitting for salons and spas, by consulting with spa directors and ‘ therapists. The team also works with wellness experts, musicians and neuroscientists, and has established a partnership with the Global Wellness Institute and sleep improvement specialists, SleepScore, in its commitment to scientific research. A paid service, salons and spas simply require an internet connection to access Myndstream’s range of over 50 playlists, which are available to unlimited logins. What’s more, the company offers bespoke services and can curate playlists to capture the unique essence of a business and its clients. “Early results from our research are extremely exciting and provide proof of the profound impact that music can have on wellbeing. No Freddie Moross longer should music be background noise in the spa, but an integral part of the spa experience with tangible wellness benefits,” comments Freddie Moross, CEO of Myndstream & advisory board member for the Global Wellness Institute. “We are thrilled to offer this transformative and accessible audio experience to spa owners, and will continue to evolve our music offering through ongoing research programmes.” www.myndstream.com
DATES FOR THE DIARY 4-5 June Nailympia Orlando Returning for a third year, Premiere Orlando will host the Nailympia Orlando competition, presenting 10 nail categories across three divisions. www.nailympia.com
25 June Glitterbels Builder Gel Launch Party The Mercure Manchester Piccadilly Hotel will welcome nail pros and celebrities to celebrate the launch of Glitterbels’ 60-piece builder gel range. Live demonstrations and giveaways will feature. www.glitterbels.com
25 June Niche Nail Network Shop, network and learn at this one-day event in Solihull, which promotes small businesses and nail artists. www.nichenailnetwork.co.uk
28 June Scratch Stars Awards Competition Day Finalists in eight of the 18 categories in this year’s Scratch Stars Awards will compete in front of judges at the London College of Beauty Therapy, in a bid to be crowned a Scratch Star. www.scratchmagazine.co.uk/ scratchstars
23 July The Scratch Stars Party 2023 The infamous party in London will entertain and celebrate the nail sector, and reveal the winners of The World’s Star Nail Artist and Scratch Stars Awards 2023.
Award-winning pro announces E-file rental initiative Danny Manchip of Beau’s Beauty Box, Scratch Stars Home Nail Salon of the Year champion 2022, has announced an E-file rental service. The initiative allows techs to trial a Magpie Beauty E-file before purchase, and gives access to a Danny Manchip spare if a nail pro’s E-file is being serviced or repaired. Two Magpie Beauty E-file models can be rented – a salon-style and a portable device, for one week at £70 and £35 a week thereafter. Next day delivery is available. Email enquirebeausbeautybox@outlook.com for more information.
The top five nail colours by country, as revealed by the report.
SCRATCHMAGAZINE.CO.UK 15
NEWPRODUCTS
Willow Ultra Cleanse £65 + VAT www.willowacademy.com This ultrasonic cleaning machine provides efficient cleaning for E-file bits and manual tools. No scrubbing or brushing is necessary, as the device removes debris from 99.9% of hard-to-reach areas.
Lecenté Express Yourself Iridescent Flakes £14.99 + VAT www.lecente.com / www.ellisons.co.uk / www.sweetsquared.com Enhance nail designs with a choice of three metallic, iridescent flakes from Lecenté’s nail art range. Blue Silver, Pink Silver and Purple Silver are part of the brand’s Express Yourself collection and feature reflective tones of pink, gold and green. Apply to the inhibition layer of gel polish or use with Lecenté Layer It! for a long-lasting finish.
List THE HOT
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
The GelBottle Inc Road Trip Collection £150 + VAT www.thegelbottle.com Ten feel-good shades make up TGB’s Road Trip gel polish collection, which features vibrant tones alongside gold-flecked hues and pretty pastels. The likes of Playlist, Voyage and Weekender are available individually in 20ml (£16.50 + VAT) and 7ml sizes (£9 + VAT). An inspirational lookbook is included with the purchase of the 20ml collection.
18 SCRATCHMAGAZINE.CO.UK
Katie Barnes X OPI E-file £299 inc VAT www.katiebarnesacdemy.com Katie Barnes Tool Range and OPI have collaborated to launch a powerful yet quiet E-file with minimal vibration. It can be used to infill and remove OPI Diamond Gel and perform E-manicure and E-pedicure services, plus is portable – so ideal for mobile pros. USB powered, the E-file multi-tasks as a power bank for mobile phones and desk lamps, and comes with a desk stand and bit tidy.
Scarlett Senter Queen Acrylic Brush £24.99 inc VAT www.scarlettsenter.co.uk This size 8 acrylic brush in pretty pink casing is ideal for all levels of nail pro, and has been designed to allow for greater control over L&P beads. Made from kolinsky hair, the brush can also be used with acrygel products.
NEWPRODUCTS
Yoshi Tokyo Collection £5.95 inc VAT each www.nailslaundry.co.uk Nine punchy shades much up Yoshi’s Tokyo gel polish collection, inspired by the bright lights and vibrancy of the city. Clients can choose from the likes of lime Raimu, purple Murasaki and fiery Jushi. Each boasts a creamy consistency and should be applied in two coats.
Happy Paul’s The Daddy Of Face Care Collection £POA/RRP £37 www.happypaul.co.uk / www.gerrardinternational.com Launched in time for Father’s Day as an ideal gift idea, this facecare kit features Cleanser, Scrub and Moisturiser, each infused with the mood-lifting scent of Bright Spice. Happy Paul is donating 10% of profits from the collection to UK charity, Families Need Fathers.
Morgan Taylor Nail Lacquer Splash Of Colour Collection £5.50 + VAT/RRP £11.95 each www.gelishmorgantaylor.co.uk www.louellabelle.co.uk Take clients on a colourful adventure with Morgan Taylor’s six summery lacquer shades, inspired by the beach. Featuring soft pearl hues and decadent glitters, standout shades include All Sands On Deck, a yellow pearl, and Ride The Wave, an aqua teal glitter.
Halo Crescent LED Table Lamp £125 + VAT www.purenails.co.uk Designed to illuminate your working area without causing shadows, this handy lamp has an ergonomic shape with dimmer control. At its brightest, it produces CRI-90, which is close to natural night. It has no flickering or strobing and has been tested by Halo VIPs.
Light Elegance Viva La Fiesta Glitter Gel Collection £64 inc VAT www.lightelegance.com Add sparkle to nails that catches in the summer rays with the six party-friendly glitter hard gels in Light Elegance’s Viva La Fiesta collection. Clients can choose from the likes of Extra Spicy, a bright orange glitter; Cactus Makes Perfect, a blue with flashes of minty green, and Salud!, a sweet pink glitter with iridescent flash.
SCRATCHMAGAZINE.CO.UK 19
p o o c s
SCRATCHSOCIAL
THE SCRATCH
Top (L-R): Helena Biggs, Jess Wilkie Bottom (L-R): Chloe Randall, Rebecca Hitchon, Callie Iley
The Scratch team offers an insight into its antics & unveils events & products from the nail & beauty realms
In the
MAIL... Check out the nail & beauty goodies in Scratch’s postbag this month…
Curated with the classic French in mind, London salon, academy & nail brand, Shoreditch Nails, sent us its French Kiss nail polish set. It features The Top + Base, a 3-in-1 strengthening top and base coat; The Tottenham, a pigmented, full coverage white; and The Primrose Hill, a subtle and translucent pink. The formulas are made with 82% bio-sourced, mineral and plant-based ingredients, and the set is available via www.shoreditchnails.com.
The team at TRIBE indulged us in the Ritual skincare range for hands and feet: fragrance-free hand & nail oil, shea butter, sugar scrub and hand wash. The luxurious products hydrate and soothe, and are available via www.tribeprotools.com. Find out more about the brand on page 62.
What we’re wearing...
Scratch’s copywriter, Callie, began her builder gel journey courtesy of Kirstie of @top.coat_nails, who then created a pretty pastel design using the HD Pro Nails Colour It! shades: Scentimental, Rose Quartz, Enchantress and Satin.
Chloe opted for a stand-out hot pink Glitterbels shade for her monthly mani, courtesy of Aimee Louise Searle at Truly Beauty in Tonbridge. French and floral details complete the look.
20 SCRATCHMAGAZINE.CO.UK
Out and ab
out
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London called for Rebecca and Chloe, as an event was held to celebrate the laun ch of RefectoCil’s Intense Brow(n)s brow and lash tint. The four shades in the range help clients ‘wake up to make-up’, and brow stylists were on hand to transform the brows of guests, including Rebecca, using Ash Brown, Chocolate Brown, Deep Brown and Blac k Brown. Each delivers an intense, semi-permanent make-up effect, with a smudge-proof and waterpr oof finish, for up to six weeks. RefectoCil is available in the UK and Ireland via Salon System. Turn to pag e 90 to find out more. BEFORE
AFTER
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INDUSTRYCOMPETITION
THE CHALLENGES COMMENCE! Check out the talented creatives that passed a preliminary task to shoot into The World’s Star Nail Artist’s Top 12 & explore their challenge entries
T
wenty-one talented nail professionals from across the globe made the shortlist in the first World’s Star Nail Artist competition, powered by Scratch magazine. They were tasked with a preliminary challenge courtesy of platinum sponsor, CND™ – and a challenge it was! The brief required the creation of five nails in pastel shades that play on the perception of colour, with both top and underside nail art. Using CND™’s Shade Sense collection as inspiration, the shortlisted pros needed to add a textured, iridescent element to the top of the nails and a handpainted design to the underside, to give the illusion of movement when viewed from different angles. Judges spent days deliberating over the entries and accompanying video diaries. They scored on factors including innovation, imagination and precision, as well as techniques used and whether the contestant met the requirements of the challenge. The resulting scores led to the reveal of the top 12, who are competing in fortnightly challenges. Tasks involve artistry on up to 10 nails, created in two weeks. Eliminations take place after each challenge, but there's a twist - as the competition doesn't end for those outside of the top 12, who can enter the Wild Card rounds. Wild Card competitors also have a challenge set every fortnight - but just three days to execute the brief on one nail. Eliminated contestants can join at any stage to compete for a place in the final. 22 SCRATCHMAGAZINE.CO.UK
THE TOP 12
Danielle Brindley – UK Dana Cecil – USA Gemma Dawson – UK Laiying Liu – China Kamila Borowiec – UK Katy Pottle – UK Marija Deniz – Denmark Monika Kupien – UK Nathan Taylor – UK Sarah Fontaine – Canada Nixxi Rose – UK Tan Adams – UK
THE WILD CARD CHALLENGERS Corinna Ball – UK Noemi Resszer – Switzerland Elizaveta Bekker – UK Erin Paschke – USA Velichka Yancheva – UK Sarah Kay Abbott – UK Melissa Whiffen – Canada Loi Van Nguyen – UK Frouke Groenendijk – The Netherlands
Scan to view the entries to the preliminary challenge
INDUSTRYCOMPETITION CHALLENGE CHALLENGE11- -sponsored sponsoredby byThe TheNail NailCoalition Coalition The TheNail NailCoalition Coalitioncomprises comprisesHazel HazelDixon, Dixon,Kirsty KirstyMeakin, Meakin,Lauren LaurenWireman, Wireman,Lavette LavetteCephus Cephusand andValerie ValerieDucharme; Ducharme; five fiveaward-winning award-winningnail nailstylists stylistswith withglobally globallyrenowned renownedprofiles. profiles.AllAllshare sharequalities qualitiesthat thatmake makethem themindustry industryleaders: leaders: they theyteach, teach,compete, compete,are aresocial socialmedia mediasavvy savvyand andare areentrepreneurs. entrepreneurs.Together, Together,they theyhave havesponsored sponsoredand andinspired inspired the thefirst firstWorld’s World’sStar StarNail NailArtist Artistchallenge. challenge. The Thecompetition's competition'stop top1212contestants contestantswere wereset setaatask taskon on1 1May: May:totocreate createfive fivenails, nails,each eachinspired inspiredby byaamember memberofof the thecoalition, coalition,totobe becompleted completedby by1515May. May.Inspiration Inspirationcould couldbe bedrawn drawnfrom fromtheir theirbackground, background,artistic artisticstyle, style, personality personalityororanything anythingelse elsethat thatpiqued piquedinterest, interest,asaslong longasaseach eachnail nailrepresented representedaacoalition coalitionmember. member.AsAsthese thesenail nail pros prosare areunited unitedby byaalove loveofofnail nailart, art,the thefive fivenails nailshad hadtotolook lookcohesive cohesivewhen whenphotographed photographedtogether. together.
Dana DanaCecil Cecil USA USA
Danielle DanielleBrindley Brindley UK UK
Kamila KamilaBorowiec Borowiec UK UK
Nathan NathanTaylor Taylor UK UK
Gemma GemmaDawson Dawson UK UK
Katy KatyPottle Pottle UK UK
Sarah SarahFontaine Fontaine Canada Canada
Laiying LaiyingLiu Liu China China
Marija MarijaDeniz Deniz Denmark Denmark
Nixxi NixxiRose Rose UK UK
Monika MonikaKupien Kupien UK UK
Unfortunately. Unfortunately.Tan TanAdams Adamshad hadtotowithdraw withdrawfrom fromthe theTop Top12. 12.
WHAT WHATHAPPENS HAPPENSNEXT? NEXT? AtAtthe thetime timeofofgoing goingtotopress, press,the theentries entriesininthis thisfirst firstchallenge challengewere werebeing beingjudged, judged,with witheliminated eliminatedcontestants contestantsinvited invited totojoin jointhe thefirst firstWild WildCard Cardchallenge. challenge.Follow Followtheir theirjourneys journeysvia viasocial socialmedia mediaand andexplore explorethe thechallenges challengesand andentries entriesup up close closeon onthe theScratch Scratchmagazine magazinewebsite. website.
scratchmagazine.co.uk/wsna scratchmagazine.co.uk/wsna POWERED POWEREDBY: BY:
#WorldsStarNailArtist #WorldsStarNailArtist PLATINUM PLATINUMSPONSOR: SPONSOR: SCRATCHMAGAZINE.CO.UK 23
PRODUCTSPOTLIGHT
REPAIR MODE:
Activated Restore & maintain the condition of natural nails from within with Repair Mode, a bond-building nail serum from OPI CALLIE ILEY LEARNS MORE
Is your client presenting weak, damaged nails? Reboot their care routine with Repair Mode, the latest addition to the OPI product portfolio.
PHASE 1: Repair
PHASE 2: Strengthen To complement Repair Mode and maintain the condition of the natural nail, OPI’s Nail Envy Strengthener has been upgraded – with a vegan formula and six new shades. The product is ideal for all nail types and can be used alone, or after Repair Mode.
Recommended for damaged nails, the brush-on nail serum features ‘Ulti-Plex Technology’. This mimics A spokesperson from OPI comments: “Nail Envy features the protein structure of the natural nail, helping Tri-Flex Technology and coats the nail surface to create DID YOU to restore it to its optimal condition from within. a ‘liquid shield’. It strengthens and protects nails against KNOW? Designed to be used twice a day for six days, According to the IPSOS Nail breaking, chipping, peeling and splitting for beautiful, stronger nails.” Nail Envy should be applied by clients Repair Mode is fast-drying and boasts 94% Treatments Consumer Study once a day for six days, with two coats for the first protection from damage to keratin protein, 2021, 92% of consumers have a application and one coat for the following five days. when used as directed.
nail condition, but only 43% use
Use OPI Repair Mode and Nail Envy Strengthener a product at home to treat it. “Nail damage happens through daily activities together for a reparative and strengthening like washing our hands, cleaning and showering, Repair is the second most boost to your nail services, then which break down keratin bonds,” shares sought-after nail retail the products to clients to Sarah Fairneny, vice president, OPI research & benefit. continue the care regime at home. development. “Treating nail damage is one of the biggest consumer needs, with the lowest product satisfaction. Our goal was to revolutionise nailcare for weak and damaged For clients undergoing a regular Nail Envy care routine, nails and to combat everyday damage, by but still seeking a colour fix, consider the range of eight developing a technology that could repair Nail Envy colours, priced at £13.90 + VAT each. Alpine broken bonds from inside the nail. Snow (white), Big Apple Red (red), Powerful Pink (shimmer pink), Tough Luv (dark red), All Night Strong (dark blue) “Ulti-Plex Technology penetrates into the nail, and Double Nude-y (neutral) join the existing Nail Envy building bonds within the damaged keratin to shades, Pink To Envy (rose tint) and Bubble Bath (pink). restore and protect, similar to how Plex products are used in haircare. With Repair Mode, fans can Alternatively, introduce Repair Mode into your nail experience their natural nails restored to their services as a first step, and follow with an application natural condition in six days.” of the chosen OPI system.
PHASE 3: Colour
PACKAGING POINTER
OPI Repair Mode is packaged consciously, and its primary packaging features a cap made from 50% post-consumer recycled material. The accompanying carton does not include a plastic vac tray or window, and is fully recyclable and FSC certified, as is the leaflet included with the product. 26 SCRATCHMAGAZINE.CO.UK
PRODUCTSPOTLIGHT
STEP-BY-STEP: Salon prep with Repair Mode Step 1 Remove any existing product, before applying two coats of Repair Mode to all nails. Allow 10 minutes for the product to penetrate the nails. Step 2 Trim and shape nails as desired, using a 240 or higher grit file. Step 3 Apply OPI ProSpa Exfoliating Cuticle Cream to the base of each nail and massage in. Wait one minute for it to soften the cuticle. Step 4 Gently push back the eponychium using a cuticle pusher. Step 5 Remove any remaining cuticle from the nail plate using a cuticle remover tool. Step 6 Buff the nails with the 280-grit side of the OPI Flex 220/280 Buffer. Step 7 Saturate a nail wipe with N.A.S 99 Cleansing Solution and scrub to remove any residue. Step 8 Apply a coat of OPI Bond Aid to each nail and allow to dry. At this point, you can commence application of a chosen OPI system, or complete steps 9 & 10 for a reparative and strengthening boost. Step 9 Apply a coat of OPI Nail Envy onto the nails and allow to dry for up to two minutes. Apply a coat of OPI Nail Envy Colour if desired, or move onto step 10. Step 10 Apply a second coat of OPI nail Envy and allow to dry. Its glossy finish means there is no need for top coat. HOME CARE Step 11 Following the salon service, retail Repair Mode and Nail Envy for clients to use before their next appointment. Nail Envy should be applied once a day for six days. On day seven, the client should remove the product, before applying two new coats. Repair Mode can be applied daily to any visible nail growth. Step 12 Encourage clients to use OPI ProSpa Nail & Cuticle Oil at least two times a day.
OPI ProSpa Hydrating Gloves £43.70 + VAT (12pk)
TOP TIP
For best results, Repair Mode requires 10 minutes to penetrate the nail before product is applied. During this time, consider enveloping your client’s hands in the OPI ProSpa Ultra Hydrating Gloves, which feature moisturising macadamia and coconut oils, as well as vitamin E and shea butter.
A 9ml bottle of OPI Repair Mode is £18.90 + VAT/RRP £29.90, and OPI Nail Envy is £13.90 + VAT/RRP £21.90. Available via www.trade.opiuk.com /OPINailsUK @opinailsuk
opiuki_pro
SCRATCHMAGAZINE.CO.UK 27
DIARYDATES
CALENDAR
GIRL
CALLIE ILEY shares treats for hands, nails & feet to mark this month’s most notable dates
JUNE
Sunderland nail stylist, @gelsbyabi_, shows allegiance with this rainbow nail design, complete with a ‘love wins’ message. i_ elsbyab m.com/g Instagra
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World Music Day
Salon System Gellux Gel Polish in Sea You Later £11.95 + VAT. Available from wholesalers nationwide.
nails2
Seeking to unite and rally the world to ‘protect and restore our blue planet’, consider donating a fee from every set of blue nails to an ocean conservation charity on World Ocean Day.
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World Ocean Day
Also known as the Fête de la Musique, World Music Day takes place in more than 430 cities globally. Originating in France, the day celebrates live music and diversity in musical practice.
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lswithclau d.by.pam
This unofficial holiday celebrates all things cheese! Take advantage of the occasion by serving up cheese-inspired nail styles for clients, or to attract attention on social media. Nails.INC x VELVEETA Irresistible Nail Stickers £4.99 inc VAT www.nailsinc.com Nails.INC teamed up with American cheese brand, Velveeta, to launch these nail stickers – which feature cheese ‘drips’ and words associated with the brand.
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National Cheese Day
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Established after the Stonewall Riots of 1969, Pride Month celebrates the LGBTQ+ community and its ongoing pursuit for equal rights.
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Pride Month
Green marbling and touches of gold feature on this Gemini-inspired style by California-based nail artist, @nailswithclau.
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Those born in June fall under the Gemini or Cancer star signs. This month presents opportunities for these signs to achieve career goals and boost their businesses. However – balance is important, so time should be set aside for rest, to avoid burnout.
Nailscopes
This cheese-inspired nail style has been crafted by @nailed.by.pam.
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Father’s Day
Celebrated annually on the third Sunday of June, show dads some love this Father’s Day by retailing items to support their self-care In need of needs, and promote retail inspo for Father’s Day? vouchers for clients to Scan here to check gift to their loved ones. out our roundup
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of ideas!
Pink Flamingo Day
Florida-based nail artist & educator, Maricelis (@m_cnails2), adds fun neon touches to this music-inspired nail style.
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This quirky day honours Don Featherstone, the American artist behind the creation of the iconic plastic HD Professional Nail Systems Colour It! pink lawn flamingo. Opt for pink nail hues in Flamingo Punch to mark the occasion, or practice your £12.49 + VAT flamingo nail artistry for stand-out looks.
26-30
World Wellbeing Week
www.hazeldixonnails.com Find out how you can support the wellbeing of salon employees by scanning here.
Hoping to challenge common wellbeing concerns such as emotional health and financial security, World Wellbeing Week aims to educate and support people in finding daily contentment.
TECHTALK
Eurovision s r e p p o t s w o h S
Get to know the nail pros that played a part in the Eurovision Song Contest 2023, with impressive handiwork & dazzling designs This year’s Eurovision Song Contest was watched by 160 million people worldwide, but it wasn’t just the bold outfits, catchy songs and visual effects that attracted attention. Nail enhancements were given a platform, with singers showcasing eye-catching, over-the-top designs in the true spirit of the contest. Let’s take a look…
EMILY FERGUSON
Chrome holographic press-on nails for Mae Muller, for semi-final rehearsals.
Emily with UK singer, Mae Muller.
Liverpool-based nail stylist, educator & co-owner of Dalí Artistic, Emily Ferguson, was invited by the BBC to create nail looks for some of the hosts and performers at this year’s contest. Prior to the semi-finals, Emily was sent photos of nail styles to inspire her choices for Ukranian host, Julia Sanina, and semi-final performer, Rebecca Ferguson. Emily comments: “Julia and Rebecca both chose Dalí GRO Gel and the Reflect It Top Coat. Julia’s nails featured creamy, off-white hue, Dream, while Rebecca opted for the nude Devine shade.
All images courtesy of Instagram.com/nailsbyemily_xx
Nails for Ukrainan host, Julia Sanina.
“I did their nails in hotel rooms, before moving on to create a nail style for UK hopeful, Mae Muller, for rehearsals. I removed her existing L&P acrylic enhancements and created chrome holographic press-on nails.” Emily returned to apply Mae’s dazzling nail look for the live final. “Mae was keen to wear long stiletto nails covered in crystals, so that’s what I created,” she shares. “I used Dalí’s XL square tips, which I shaped into stilettos, before applying Crystalline clear L&P and Reflect It Top Coat. Mae wanted each nail to look different, so I randomly placed crystals from Crystal Parade across the nails.”
Mae Muller’s nails for the Eurovision final.
Emily crafted the nails in four hours, working around Mae’s hair and make-up team. “I was very proud to be part of such a huge event in my home city, and loved every second of the experience,” she smiles. “It’s the highlight of my career so far.”
Nail artist, @kraskaras_nails, took inspiration from the Mother Of Armenia monument to create the nails for Armenian representative, Brunette. On her Instagram post of the nail look, she commented: “This colossal monument made from metal symbolises the strength and beauty of Armenian women. The nail tips represent a sword that the Mother of Armenia holds in her hands. Nail tips mirror the ornament of the sword. The image embodies female strength and beauty, while at the same time, tears hang from the swords, symbolising the pain of the Armenian people.”
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Instagram.com/kraskaras_nails
@nailsbyemily_xx Dalí products are available via www.daliartistic.co.uk
Finnish entrant, Käärijä, who finished in second place, showcased neon green nails to match his outfit, with a black and green ring finger feature nail.
DANIELLE LUNDGREN
Danielle Lundgren, aka @nailsbyfrikiki, is a nail stylist from Mälarhöjden, Stockholm. She created the long, embellished nails for Swedish singer & Eurovision 2023 champion, Loreen. In an Instagram video interview with Scratch, she shared details of the nail creation and how the opportunity came about…
RACHEL SHUTTLEWORTH
To promote Eurovision and boost excitement, the BBC played an advert across its channels that featured colourful nail art cameos, courtesy of Rachel Shuttleworth of Betty-Rose Beauty Boutique in Nelson, Lancashire. Rachel’s portrait
“I used to work as a professional dancer, and my connections in the entertainment industry have allowed me to work on the nails of a number of Swedish singers. Loreen’s make-up artist contacted me and asked if I would do her nails for a photo shoot. She loved my work, so asked me to create nails for her Eurovision appearances.
of Eurovision host, Graham Norton. The home salon owner, who specialises in acrylic enhancements and portrait painting, has had her work featured in The Sun and Lancashire Evening Telegraph. These articles attracted the attention of media make-up artist, Sarah Cherry, who asked Rachel to paint a portrait of TV presenter, Graham Norton, on a nail.
“I met with Loreen, who showed me a mood board to inspire the nail looks, featuring a desert with smoky quartz, crystals and stones. I created five nail sets in total, so that there were options for the semi-finals, rehearsals and final. Loreen wanted the nail shades to be earthy and organic, but with some sparkle to represent elements of nature. “I bought smoky quartz and smashed it with a hammer, to create smaller stones to place on the nails. I sent photos to Loreen at each stage of the creative process, and she loved the looks. I cut and shaped XL press-on tips and used gel and chrome to add structure and depth. I added the quartz randomly across the nails and hid dark nail crystals around the pieces, so that the nails would ‘pop’ under the lights in the arena. I also used jelly-style shades to add texture.
The nail artist obliged, and Sarah revealed that nail designs were being sought to feature on the BBC TV advert for Eurovision. “At first, I thought she was joking,” laughs Rachel. “But she revealed that the production team loved the nail – and then asked if I would create 60 additional nail designs on pressons, featuring the Eurovision logo, flags from all participating countries and ’12 points’.”
“I was very excited to see that the nails were such a huge part of Loreen’s performance, and I have received so many lovely comments on Instagram. I am overwhelmed by the reaction to my work and hope to create nails for the event next year, when Eurovision is held in Sweden.”
Rachel rearranged her nail appointments, and credits her clients for their understanding and excitement. “I had limited time to create the nails, and sent progress pictures to the team throughout, which they loved,” Rachel continues. “All designs were completed within 27 hours, using NSI and Brillbird products.”
Blanka Stajkow, representing Poland, wore an alternative French, with orange at the tip to complement a crystallised sleeve.
Instagram.com/flo_perne
Instagram.com/blikeblanka
@nailsbyfrikiki
French singer, La Zarra, wore an apt French manicure for the semifinal stages of the contest, before switching to red stiletto nails for the final, courtesy of @nails_or_claws.
Instagram.com/paidatonriehuja. Photo by @photomikke.
All images courtesy of Instagram.com/nailsbyfrikiki
TECHTALK
Once the advert was released and clients spread the news of Rachel’s work to their friends and family, Rachel admits that she was inundated with messages of congratulations. “I was never a fan of Eurovision, but I am now,” she smiles. @bettyrosebeautycolne
SCRATCHMAGAZINE.CO.UK 31
‘‘GA GAM MEE C CH HA AN NG GEER’ R’
CON CONFFI D I DEN ENC C EEI N I NAABBOT OTTTLLEE. . NEV NE VER ERCO COMMPPRO R OMI MISSI NG I N GOONNSAF SA FEETTY.Y.
AVAILABLE EXCLUSIVELY AT Distributed Distributed exclusively exclusively in the in the UK and UK and Ireland Ireland withwith Love Love andand Respect Respect
‘It’s restored my faith in builders. My clients’ nails are now long, strong and they love it.’ ‘In love with Plexigel! No lifting, strong, lightweight, and easy to apply and file!’ ‘I love Plexigel, it’s a game changer. Great for overlays, great for repairs and fantastic for extensions. Easy to infill. All from a trusted company.’ ‘Love it. So strong. Safe and reliable.’ Independent source: Nail Tech Awareness Facebook group
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BUSINESSMATTERS
Is your business open & inviting to all? REBECCA HITCHON explores what makes an inclusive beauty space for both clients & employees
Inclusivity insight Creativity is an integral part of the nail industry: you champion it through every design you create and utilise it to achieve your clients’ visions, helping them express their individuality on fingers and toes. But is your door open to all, so everyone can benefit from the joy of nails? There is more awareness than ever before of the importance of inclusivity, diversity and representation, and the beauty industry is flying the flag for these considerations. The British Beauty Council’s Value of Beauty Report 2023 highlights that the sector champions the employment of women, who are four times more prominent in the personal care industry than men. Ethnic minority men are two times more prevalent than in the overall labour force, while men with a sexual identity other than heterosexual/straight are around six times more prominent. Promoting these same values of inclusivity within your business can require thought – and importantly, understanding.
Business benefits
“As an inclusive salon, you are not only offering your services to a broader range of clients, but working within the law,” reveals Melanie Garlick, owner of Lincolnshire nail business, Cruelty Free Clawz, which offers a safe Melanie Garlick space for the LGBTQ+ and drag communities and beyond. “Clients are protected from discrimination, harassment and victimisation by The Equality Act 2010. When providing goods or services, the law prohibits you from discriminating against anyone because of the following nine protected characteristics: • Age. • Disability. • Gender reassignment. • Pregnancy/maternity. • Marriage and civil partnership. • Race. • Religion and belief. • Sex. • Sexual orientation.” “My diverse client base helps me to grow as an individual,” adds Fiona Fox. “I have met people who I may not have typically had the opportunity to meet or learn from. As individuals, we might look, feel or experience things differently to each other, but we all want the same outcome: gorgeous nails!”
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Education “Our ability to be inclusive is limited by our knowledge of the people we need to include,” explains Fiona Fox, owner of Dorset home salon, Ulu Beauty. Fiona has experience in personnel Fiona Fox management and wellbeing, and provides training to other beauty professionals in areas including inclusion and safeguarding. She continues: “Seek out and soak up as much information as you can about communities you don’t know much about, from those who suffer with mental health issues to the LGBTQ+ community and neurodiverse people. The more you know, the more steps you can take to be inclusive.” Sam Marshall, inclusivity awareness educator & salon owner, agrees. “By equipping yourself and your team with the right tools, knowledge and best practices, you can ensure your business is more accessible and benefits from an improved customer experience,” she details. “No one should ever feel unwelcome or not valued as a Sam Marshall potential client. Nails are a form of expression, so if there is ever a place for people to feel they can be their authentic selves, it is in a salon.” Sam’s training programme, Be Trans Aware, helps businesses to attract, welcome and accommodate transgender, non-binary and other gender diverse clients. It covers: • Gender diversity and laws and rights relating to it. • Why a safe space is important and how to create one. • Why language is important, how to use pronouns and wording to avoid. • How to support clients and staff who are transitioning. Scan here to get involved in the training, which can be delivered virtually or face-to-face
BUSINESSMATTERS
Client consultation “Every client is different: each has a unique background, lifestyle and needs, so when a client walks through my door, it is up to me to provide an experience that is as welcoming and Monika Ferreira safe as possible,” says Monika Ferreira, Gelish master educator. “This can only be done if I have information about my clients, through consultations with them.” “Our first-time consultations begin with an informal chat, in order to develop an understanding of the client’s character and preferred pronouns, helping to inform how we approach the appointment,” shares Nicole Gutierrez-Lock, creative director of Skullen Collective, a Newcastle-based nail & beauty studio with Nicole Gutierrez-Lock inclusivity and empowerment at its core. “We don’t design nails in advance, as we like to understand what makes our clients tick, to ensure our artwork reflects who they are and the image they want to project. We can only do this by taking time to learn about them. We find that the unassuming nature of the studio puts clients at ease, and allows them to volunteer information that guides how we manage their time with us.” Fiona Fox adds that establishing expectations and boundaries at the beginning of a tech-client relationship is key for those who feel uncomfortable in a salon setting. Her own experiences with anxiety have led her to ensure that clients feel prepared for appointments, by being clear on where services will take place and what they will involve. “I always explain how I’m going to touch a client before a treatment begins, demonstrating on myself so that they know what to expect,” she reveals. “It’s also important to note that there may be barriers to inclusion beyond your control,” Fiona continues. “For example, my first treatment room was located upstairs with no lift access. In order to offer an appropriate alternative, I found some local, ground-floor salons to recommend to those who couldn’t use the stairs. Inclusion and considerate customer service go hand in hand.”
Sam Marshall’s booking & consultation form pointers • Add a custom box for special requests or notes. • Include the option for clients to add their pronouns. • Ask relevant medical questions only. For example, it is unnecessary and discriminatory to ask for HIV status. • Add an option to request a silent service, and offer quiet times for those who may feel more comfortable with this. • Ensure clients know that a carer or guide dog would be welcome in the salon, and that your space is accessible. • If feasible, offer sessions where parents can bring babies or children.
Language “With any type of interaction: written or verbal, you should always use language that is free from words, phrases or tones that reflect prejudiced, stereotyped or discriminatory views,” shares Monika Ferreira. “Being mindful of language is crucial, as just one word could make potential clients or long-term, existing clients feel undervalued,” adds James Reeve-Shillito of Peterboroughbased nail studio, Nail In The Coffin. As part of the LGBTQ+ community, James Reeve-Shillito he strives to create a safe space for others within it. Nowadays, gendered language is a common topic in reference to inclusivity, with gender specific terminology such as ‘ladies’ or ‘guys’ excluding certain clients. “Instead, use gender fluid language, such as ‘friends’, ‘folks’, ‘people’ or ‘everyone’, as this removes assumption and respects the identities of all that you’re talking to,” recommends Fiona Fox. However, it is not just gendered language that you should be mindful of, as Sam Marshall notes that other frequently used terms have stereotypes and negative connotations attached. “Rather than using the words ‘elderly’ or ‘disabled’, use neutral language like ‘mature’ or ‘individuals with disabilities’, and ‘accessible toilets’ is much more respectful than ‘disabled toilets’,” she advises. “I would also use ‘deeper skin tones’ in place of ‘dark skin’ or ‘black skin’.”
“Nails are a form of expression, so if there is ever a place for people to feel they can be their authentic >> selves, it is in a salon.” SCRATCHMAGAZINE.CO.UK 35
BUSINESSMATTERS
“Seek out and soak up as much information as you can about communities you don’t know much about, from those who suffer with mental health issues to the LGBTQ+ community and neurodiverse people.”
The ‘humanicure’
In a bid to ensure that everyone feels that there is a nail service for them at Skullen Collective, and aware that the term ‘male manicure’ can exclude certain clients, the studio’s team has introduced the ‘humanicure’ as a treatment option. “We felt it necessary to create a service that is available to everyone and anyone, therefore a humanicure is designed to be a simpler, less eyecatching mani aimed at those who don’t identify as a cisgender female,” shares Nicole Gutierrez-Lock. “The idea came from our experience of knowing cisgender men who wanted their nails done, but didn’t want an elaborate design. It made us conscious of how many people may potentially want a nail treatment, but don’t know how to go about it. Regardless of gender, everyone who can get their nails done should be able to, without feeling uncomfortable or excluded.” www.skullennaildesign.com
Marketing “Salon owners should consider the messages that their social media profiles present,” comments Melanie Garlick. “For example, if you only feature images or videos of cisgender women, would someone with a different gender approach your business for a service or feel comfortable visiting? In order for clients to feel safe to enter your salon, it is also key to be clear that you are a welcoming space for all, by stating this or what specifically makes you inclusive on marketing materials.” Speaking to all through marketing doesn’t just mean showing a variety of genders, either: “Use deeper skin tones for hand and foot shots, and showcase mature skin,” recommends Sam Marshall. “Be mindful of the fonts you use – they don’t have to be boring: instead, ensure they are clear to read, as some intricate texts can be intimidating for those who process text differently,” adds Fiona Fox. “Inclusive marketing is about avoiding established designs, tropes, colours and copy. We create artwork grounded in genderless imagery that speaks to all and not an old-fashioned view of what our target market may expect,” explains Nicole Gutierrez-Lock.
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A photo shoot organised by Skullen Collective to reflect the brand’s ethos.
BUSINESSMATTERS
Salon design
Employee focus
There are a number of design aspects to consider in order to make your salon space inclusive: from décor to facilities and accessibility.
According to research by Totaljobs in 2021, 65% of trans people hide their gender status or history in the workplace, and 32% had experienced discrimination or abuse at work in the five years prior to the survey. In Trans employee experiences survey: Understanding the trans community in the workplace, respondents shared five key areas employers need to improve on to make workplaces more inclusive. These are: employee awareness of trans issues, unbiased interview processes, employer commitment to hire diverse candidates, training for staff when colleagues are transitioning and interview training for recruiters.
“I have a range of lighting and sound options available, to accommodate those who are easily overstimulated,” reveals Fiona Fox. “I also avoid strong-smelling room sprays and cleaning products. Harsh lighting, sounds and smells can be overwhelming for hypersensitive clients and result in sensory avoidance, when a fight or flight response kicks in.” “When choosing décor, be aware that overly feminine styles may exclude some clients, so opt for neutral decorations,” recommends James Reeve-Shillito. “However, don’t let this be forced – make sure that any décor still showcases your personal style while being mindful.” As well as ensuring that your salon decoration is gender neutral, it’s key that your facilities are too, with a non-gender specific toilet if possible. “If you have gendered toilets, put a sanitary bin in both, and consider where a non-binary person would go,” advises Sam Marshall. “Think about accessibility in the design of your salon,” adds Melanie Garlick. “For example, do you need a ramp to enable clients living with disabilities to enter the space? Do you have a private room to serve clients who require this?” Also consider the use of braille on signs to accommodate blind and partially sighted clients.
Upon receiving the findings, Sparkle – The National Transgender Charity shared advice on best workplace practice. Guidance includes publishing a positive statement on equality, diversity and inclusion (EDI) internally and on your website, to show potential and existing employees what you stand for, as well as organising training. Don’t expect trans employees to educate staff, the charity explains. Scan here to read the survey This advice can be implemented across your business to accommodate employees with a range of diverse backgrounds. “Ultimately, embrace what makes your employees unique,” shares Nicole Gutierrez-Lock. With two members of staff from the LGBTQ+ community at Skullen Collective, she sees her role as that of a ‘facilitator’, giving her team the space to be creative. “Everyone thrives when given the backing to be confident in themselves, and we find that our clients really respond to the unique nature of each of our artists,” she comments, sharing a quote from the studio’s newest apprentice. “Skullen Collective has cultivated an environment in which, as a queer person, I felt immediately welcome and able to open up. This environment of inclusivity has helped me feel empowered in a space I have previously felt alienated in,” it reads.
Melanie Garlick’s salon space, featuring neutral décor and signs showcasing that all are welcome at Cruelty Free Clawz.
Skullen Collective’s design takes inspiration from hip-hop, modern art, sub-cultures and catwalk couture to portray its alternative nature.
“Don’t be afraid to talk to staff about their feelings on inclusion, and when advertising for employees, consider if it is clear that you are an inclusive salon,” advises Melanie Garlick. James Reeve-Shillito agrees that conversations with staff are key to making workplaces more inclusive. “Ensure that your salon is a safe space where employees can make suggestions or express any concerns,” he says. “It’s important to have a varied staff base and allow employees to showcase their personal style, too. Having staff from all walks of life benefits your business by making not only potential employees but potential clients feel more welcome.”
“Regardless of gender, everyone who can get their nails done should be able to, without feeling uncomfortable or excluded.” SCRATCHMAGAZINE.CO.UK 37
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INDUSTRYCOMPETITION
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2023!
Gather a creative team & get set to snap a winning shot, as Scratch opens its worldwide photographic competition for entry. CHLOE RANDALL shares the details... Could your creative skills scoop you a prize? Try your hand at The Great Scratch Shoot Out, Scratch’s annual, worldwide photographic competition, which is back for 2023 and open for entry. Open to any skill level with no set theme, this competition allows you to showcase your nail skills and try your hand at photographic nail art. The Great Scratch Shoot Out presents an opportunity to step out from behind the nail desk to conceptualise and create a photographic masterpiece, that could be pictured as a Scratch cover. Push your creative boundaries and pair up with a photographer, hair stylist, model and make-up artist to bring your vision to life, and potentially attract new opportunities in the nail realm.
: S E S O L C ENTRY 3 2 0 2 t s u g u 31 A T @ 5pm BS “The Great Scratch Shoot Out offers nail professionals the chance to create a project with freedom, expression and skill,” comments competition organiser, Chloe Randall. “I have administered this contest for two years, and have been overwhelmed by the innovative concepts and nail skills showcased in the entries. I am excited to see the talent that unfolds this year, from pros all over the world.” Use this opportunity to not only see if you could scoop a trophy and prize, but to produce images that can be used for business marketing purposes, to build your portfolio, or brighten up your website, social media or salon space. You have three months to submit your entry. Good luck!
What’s the theme? The theme is open. With no guidelines other than nails as the main focus, Scratch wants to see your imaginative ideas captured in photo format. Use the opportunity to snap a concept you’ve been eager to produce, and see if you can be rewarded for it.
Who can enter? This worldwide competition is open to all skill and experience levels. With its remote, online entry, The Great Scratch Shoot Out offers the chance to create imagery at your own pace and from any location.
How is it judged? The Great Scratch Shoot Out is judged by the Scratch editorial and design teams, who award the first, second and third place winners. Each image is judged on a variety of criteria, from originality and execution of concept, to nail finish, general styling and use of colour and lighting. The competition is also open to a public vote, to determine a winner of the Voter’s Choice Award. A voting form will be live on the Scratch website from 11-18 September 2023, and competitors will be invited to campaign for votes via social media before the deadline.
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INDUSTRYCOMPETITION
MEET THE 2022 WINNER:
Ania Kesiak
How to enter
Scratch chats to Ania Kesiak, winner of The Great Scratch Shoot Out 2022, about how winning has elevated her career and why fellow nail pros should enter…
Until 31 August at 5pm BST, the online entry form will be live for you to enter your details, upload your image (or images) and pay the £25 per image fee. You can enter as many times as you wish!
What did you enjoy about creating your competition entry? I loved that there is no theme for The Great Scratch Shoot Out, so the possibilities are endless. I didn’t know what other competitors would create, so there was more pressure and excitement to think of an unusual concept that would hopefully ‘wow’ the judges.
Entries must be submitted in an A4 format (210 x 297mm), landscape or portrait, and must be high-resolution. Images may be cropped by the organiser to fit, if not supplied to the correct dimensions. For questions concerning entry, email chloe.randall@scratchmagazine.co.uk.
What has changed in your career since winning last year’s competition? I have been noticed by colleges and given inspirational talks to students about the benefits of entering competitions. These experiences have been an honour, with one resulting in the offer of a lecturer position!
Entry will not be complete unless payment is received by close of entry. Successful receipt of entries will be confirmed by email.
Where have you displayed your winning print? My print is hanging on the main wall in my salon. It’s the first thing clients see when walking in – and they love it. I was also given a t-shirt with the picture printed on it as a gift from my brother. It receives so many comments.
The prizes Each entrant receives: • Certificate of participation. • Glossy print of their entry. • A free digital subscription to Scratch magazine.
What advice do you give to those thinking of entering? As The Great Scratch Shoot Out is a photographic competition, you have plenty of time to prepare and think about what you want to create. You have nothing to lose by entering. Everyone should experience the feeling of entering competitions at least once!
The 1st place winner receives: • A trophy. • Special cash prize. • Certificate. • A special print of their winning image. • Winner’s feature in Scratch magazine. The Voter’s Choice, 2nd and 3rd place winners receive a cash prize, certificate and placement in the winner’s feature.
T & C’s
To read the full list of rules and regulations for the competition, scan here
Ania sharing the importance of entering competitions with college students.
ENTER HERE
www.scratchmagazine.co.uk/shootout /scratchmag @scratchmagazine @scratchmagazine SCRATCHMAGAZINE.CO.UK 41
NAILSERVICES
Following the UK media storm surrounding gel polish safety, CHLOE RANDALL gathers advice & answers to your pressing questions
Getting to grips
with gel polish In recent months, the nail industry has experienced media mayhem, with national press highlighting a rise in allergies, particularly caused by the improper use of home gel polish kits by consumers. While these issues have been recognised by the professional sector for some time, mainstream media outlets have brought product allergies and nail damage to the general public’s attention. Unfortunately, scaremongering and gaps in information have caused uncertainty among clients surrounding gel polish treatments. However, you can use this increased focus on nail products to your advantage, by educating and reassuring clients that you have done your due diligence to ensure your products and application techniques are safe. Now is the time to show why you have invested money and time into training courses to gain the title of ‘professional’. What’s more, use this opportunity to review your gel polish treatments and understanding of ingredients and product use, so you can ensure your client is receiving the optimum service. Scratch has posed your gel polish questions to industry experts, so you can reassure clients that with a trained professional, they’re in safe hands.
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SIGNS OF AN ALLERGY INCLUDE: • Redness • Itchiness • Swelling • Rashes • Nails loosening/ falling off
How are allergies caused?
While clients can develop allergies to almost any substance, according to NailKnowledge, monomers are the most common allergens in nail products. However, allergies in the nail space are preventable. “Many monomers contain a sensitiser: an allergy-causing substance that can result in you being increasingly sensitive to additional exposure,” comments Doug Schoon, industry leading scientist, author & founder of Schoon Scientific. “It usually takes a while to develop these allergies, Doug Schoon which is why we say it is prolonged and repeated contact that causes them.” “Allergies are caused by the body’s detection of an invading species or chemical,” states Jim McConnell, co-founder & head chemist at Light Elegance. “The body will then flood the area with T-Cells (lymphocytes) which results in swelling and pressure to try to force the invader from the body. If this defense mechanism Jim McConnell is unsuccessful, the body then begins to get extreme in its response by creating blisters, oozing, bleeding and in some cases, rejecting the fingernail (onycholysis). “The more often that invader is detected, the more the body builds specific T-Cells to fight that specific invader.”
NAILSERVICES What should be featured on a consultation form for gel polish clients? “The consultation is a crucial part of the customer journey,” comments Rosie Briggs, marketing executive at Sweet Squared. “The form should cover the client’s relevant medical Rosie Briggs history, any allergies, their nail condition, as well as their job, lifestyle, hobbies and preferences, as these can all affect the outcome of the service.”
Holly Last
“I ask clients who have had previous reactions to have a 48-hour patch test, where I apply product and monitor closely. The client can then return and have the product removed immediately in the case of irritation,” adds Holly Last, INK London brand representative.
Giorgia Cappella, The GelBottle Inc training & education manager, recommends the following information to feature on a consultation form for a gel polish treatment: Giorgia Cappella • Name. • Date of birth (for insurance purposes and marketing promotions). • Email address (for correspondence). • Contact number (for correspondence). • Emergency contact (for emergencies). • Medical history. • Any allergies? • Medication. Some medication can affect the nails, causing a delay or overproduction of nail cells and increasing oil production or in severe cases, nail toxicity. • Contra-indications (to alert of any contra-indications that may stop the treatment form going ahead). • Occupation//lifestyle/hobbies (to understand the client’s lifestyle and tailor the service to suit their specific needs, such as with products and advised maintenance times). • Aspirations for the client’s nails (to tailor the service to suit their specific needs).
“An allergy is for life and acrylates that are in gel polish are used in many things,” states Marian Newman BEM, scientist, chair of the Federation of Nail Professionals & co-founder of Marian Newman BEM NailKnowledge. “Acrylates are used in dental white fillings and implant cement, joint surgery as bone cement, lenses used in cataract surgery and skin adhesives (e.g insulin pumps). Knowing the meth acrylate that causes the allergy is essential so the medical professional can be informed.”
What steps can be taken to prevent allergies? Katie Clark, Scratch Stars Services to the Nail Industry finalist & founder of Katie Barnes Tool Range, shares handy pointers to help prevent allergic reactions in the nail space…
1. Tissue placement Where do you place the tissue on which you wipe Katie Clark your brush and excess monomer, gel or paint? I have witnessed many techs put their hands or arm on it while working, overexposing themselves to the product. The tissue should be positioned at the side of the nail desk, to reduce the risk of skin contact for the tech and client. It is also essential to change this tissue regularly, as it will become over-saturated with excess product. Couch roll isn’t very absorbent and kitchen roll is too harsh for a brush.
2. Dust-free desk Many allergies are developed from uncured product dust filings. Keep the nail desk clean and free from dust, and change towels after every client. It is also important to ensure you don’t rest your arm in the dust. Invest in a dust extraction system.
3. Don’t touch un-cured product A huge culprit of overexposure is techs unknowingly and repeatedly touching their brush to remove product or put it into shape, using their fingers or nails to check if product is cured or fully polymerised, and ‘tidying up’ over-run product on the client’s cuticle or sidewalls using their hands. It is essential to never touch uncured product with your fingers or any other part of your skin, as repeated exposure could lead to reactions.
4. Perfect your application An allergy can present itself following repeated exposure of the skin to allergens. One of the hardest elements when creating nails is mastering application around the cuticle area, so refine your skills on practice hands to prevent product leaking near the cuticle.
5. Nitrile Gloves Using no nitrile gloves or improper ones increases a nail pro’s exposure to products that cause reactions. For our industry, we require a thickness of 8 mil (thousandths of an inch) = 0.19mm per 60 minutes. If you purchase a lesser thickness, you can double up or replace sooner than every 60 minutes. These should conform to the EU Chemical Resistance specification EN 374-3 or higher. Gloves with an EN 374-3 rating mean the chemical resistance was met for 60 minutes or more. It is important to replace these gloves after each client. I recommend nitrile gloves because latex gloves contain a protein that can cause allergic reactions. As an extra layer of protection, consider wearing a skin barrier cream under gloves and on your arms, but it is important to be aware that barrier cream is not an alternative to wearing nitrile gloves.
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>>
NAILSERVICES What should be done if a client has a known allergy and books a gel polish treatment? “If a client comes to the salon to have a gel nail service and discloses an allergy to acrylates or methacrylates, a few things need to take place,” advises Jim McConnell. “The client should sign a hold-harmless agreement that acknowledges that the nail pro has informed them of the possibility of an allergic reaction, and that the nail professional will not be held liable for an allergic reaction.” Perform a patch test on the client to see if an allergic reaction is observed. “At the very least, gel polish could be applied on a single test nail to assess if the client shows an allergic reaction,” suggests Jim.
Are UV gel lamps safe? “The sun is more dangerous than a nail lamp,” says Doug Schoon. “Studies have determined that lamps are a trivial risk. The lamps are not safe by accident; they are safe by design. “The amount of UV you are exposed to is less than sunlight. According to international standards, you would have to expose your hand to a nail lamp for 25 minutes a day every day to exceed these standards, and no one does that. The way they are used and work make them inherently safe, so no one is going to be harmed by a nail lamp.” “However, what nail techs must know about lamps is that there is not a lamp that has ever been invented that will cure every gel, and there has never been a gel that will cure with any lamp. You can’t see when a product is properly cured and you can’t tell by filing it or wearing it. You can only tell after a long time when your client becomes overexposed.”
What are the risks of home gel polish kits? During the Covid-19 pandemic, when nail pros were forced to cease work, many clients turned to using home gel polish kits to create overlays at home. However, without the training to apply and remove the products carefully and as intended, a number of nail issues became apparent – with damage and allergies rife. “We have to make sure that people that work in the industry, and our clients, are safe,” comments Marian Newman BEM, in an interview with BBC News. “[I urge people to] stop using the DIY kits available on high streets, as that is what the British Association of Dermatologists has highlighted as one of the main causes of an increase in allergies. “What should legally be on the labels is that these products should be used by a professional only. [People should] visit a professional who is qualified to use these products, understands the chemistry and knows how to use them correctly and safely.”
What is HEMA, and is it safe? HEMA, also known as 2-hydroxyethyl methacrylate or hydroxyethyl methacrylate, is a monomer used as an adhesive in many gel polishes. “The nail industry is not the only field that uses this ingredient. It is also widely used by dentists and orthopaedic surgeons, as well as in 3D printing,” comments Katie Clark. A blog by NailKnowledge remarks that every ingredient in a cosmetic product must be approved for use, following the local Cosmetic Ingredients Regulations. There is a recommended upper limit percentage for ingredients used in cosmetics. HEMA’s recommended upper limit is 35%, but all products containing possible allergens need to be used as intended to avoid an allergy developing. From June 2021, consumer products containing HEMA (and di-HEMA which is lower as an allergen and different from HEMA) were banned from being placed on the market. These products now must be labelled ‘for professional use only’ and only sold to professionals in the belief they will know how to use them safely, and will have the correct knowledge and understanding to do so. “The reason that this ingredient may be reporting more allergies than others is because the molecular size of HEMA is very small and can be absorbed into the skin and nail plate more easily than others,” comments Katie Clark. “HEMA is not the only allergen identified on nail technician and nail customer dermatologist tests. Many that present an allergy to HEMA also have an allergy to many other acrylates and HEMA-free alternative ingredients. Allergens to different ingredients may present differently, so it is important to look for a variety of signs and symptoms.” The NailKnowledge blog adds: “HEMA is not the demon it is made out to be. Badly formulated products, poor working practices and using a UV lamp that isn’t properly curing the coatings are the problems. It may not be HEMA causing the allergy, but any one of a number of other factors. An allergy is for life: it will not go away.” “If the percentage of HEMA is high, it will not properly cure and it will be left as a liquid in the coating which may leach out during wear, and this contact with the skin can cause an allergy,” states Marian in an Instagram live with Scratch. A number of nail brands have introduced HEMA-free gel polish products into their offering. Explore some of them below…
Glitterbels Hema-Free Gel Polish in Bang On £7.99 + VAT www.glitterbels.com
Light Elegance P+ Gel Polish in Salud! £16 inc VAT www.lightelegance.com
“The at-home-consumer kits that I have tested supply a sub-standard curing light,” adds Jim McMonnell. “These lights are so weak that they will not cause sufficient polymerisation to prevent allergies. They offer a false hope of proper curing, and the consumer will most likely develop an allergy to the gel nail formulation that they are using.”
Should I avoid gel nail products from China?
“Not all Chinese imports are bad,” comments Marian Newman BEM in an Instagram live with Scratch. “The issue with some Chinese imports is that Safety Data Sheets may not always be accurate, but this is not always deliberate. This also applies to some European imports; it is not just China. South-east Asian imports have been targeted, as it is not always easy to gain accurate information due to translation, but they aren’t all bad.” 46 SCRATCHMAGAZINE.CO.UK
Nailchemy Prophecy Gel Polish in Delicious £12.50 + VAT www.nailchemy.co.uk
CND Shellac™ in Mint & Meditation £14.95 + VAT www.sweetsquared.com
NAILSERVICES
What steps can you take to reassure clients about the safety of gel polish?
1
Instil confidence in your clients by framing your course completion certificates and displaying in your nail space or salon window. List the courses you have taken or qualifications you hold on your website, and use social media to reaffirm that you have taken steps to ensure professionalism and enhance your knowledge. Keep spreading this message in your social media bios or ‘About’ section on your website. Put yourself in a prospective client’s shoes; they will feel more reassured by a bio that states ‘Level 3 Beauty Therapy qualified, master educator, 4+ years experience’ etc than one that states ‘self-taught nail artist’. If you have purchased your gel polish products from a reputable distributor, have completed the required training with that brand and are satisfied in its quality – then shout about it! “If your client asks about the safety of your gel products, it’s important to be able to explain to them that your products are professional standard, they are all compliant, you Claire Howard are educated in these products, and you use them as directed – as a full system with a matching lamp,” explains Claire Howard, Lecenté educator. “Explain to them why these things are important. Your knowledge and understanding of the products and procedures should be able to reassure your client of the differences between what you do and an unsafe home treatment, or a non-standard salon. “Make sure you have knowledge of product ingredients. Some have been highlighted in news reports, and being able to give information on these is important. Ensure you have an understanding of what can cause allergies/irritations so that you can educate your client, and they are aware of these factors when they next book a nail appointment.”
3
Choose wisely
Nail systems are specifically formulated to work as just that: a system. Reputable nail brands would have done months – possibly years – of testing with the products in each system to ensure they work together perfectly, to enable a safe service. For example, they test how well the base, colour and top coats work together, and the exact cure times of gel polish within a specific lamp. So, if you use a different lamp to the one suggested by your chosen brand, you run the risk of overcuring or undercuring product, which increases susceptibility to a reaction. Choose a reputable brand, speak to its educators and existing pros who use it, and invest in the complete system. What’s more, if you mix systems and don’t apply the product as recommended by the manufacturer, then the client has a reaction, your insurance is likely to be invalidated – and your reputation is likely to suffer.
2
Train
Explain
While it may be tempting to sign up to a cheap course that offers a quick qualification, being a nail technician is so much more than creating eye-catching nail looks. Theory is imperative in order to understand when you shouldn’t perform a nail service due to certain contraindications, general safety measures at the nail desk, nail conditions and nail anatomy. This takes far more than one day to digest and learn properly, in order to confidently assess a client’s nail condition and determine the appropriate treatment or product to be used. What’s more, perfect application requires practice over time. Contact with the skin is a key cause of an allergic reaction, so perfecting application skills – regardless of nail system – avoids potentially damaging results. Choose a training course that outlines what is learned across each module, and do not be afraid to contact the training provider and its educators if you have any questions. Do your due diligence as a nail professional and ask yourself the following: • Have you seen reliable reviews about it online? • Is it accredited by a recognised industry body, such as HABIA? • Does it cover everything you and your clients need? • What support is there post-completion? Talk to people who have completed the course and who use the brand/training provider before you invest, and assess whether it is the best path for both you and your clients.
DID YOU KNOW?
Somerset-based nail brand, Nailchemy, has been awarded the ‘Buy With Confidence‘ stamp from Trading Standards UK. The Buy With Confidence initiative was conceived by local authority trading standards services in response to concerns about rogue traders, and provides consumers with a list of businesses that have given their commitment to trading fairly. In order to become a Buy With Confidence member, a business must apply and pass a set of tailored background checks. Each applicant will have their complaints history reviewed and receive a visit from Trading Standards qualified personnel, who will check the business premises and can also offer advice to help improve customer service. Nailchemy director, Dave Partridge, comments: “The Buy With Confidence stamp is a great way for nail professionals to identify that the company they choose to buy and learn from is ‘getting it right’ and is dedicated to great, safe practice.” www.nailchemy.co.uk / www.buywithconfidence.gov.uk
“If your client asks about the safety of your gel products, it’s important to be able to explain to them that your products are professional standard, they are all compliant, you are educated in these products, and you use them as directed – as a full system with a matching lamp.” >> SCRATCHMAGAZINE.CO.UK 47
NAILSERVICES
4
Support industry initiatives
By supporting industry initiatives and entering competitions, you can showcase your skill and reputability as a nail pro, and push your talent further. Progress of certification, competition and learning journeys should be shared with clients via social media, as they can offer comfort that you are focused on great service and bettering your skills and knowledge.
PHAB Service Stars
The PHAB Service Stars initiative was launched by Nergish Wadia-Austin, esteemed international business management trainer & Nergish Wadia-Austin beauty industry consultant, to ‘give salon, spa and barbering professionals elevated status and a measurable benchmark for their performance’. “It helps the consumer to identify the best practitioners nearest to them,” Nergish explains. “I am proud to say that the PHAB Service Stars is the first performance-based award in our industry overseen by industry experts. There is mandatory regulation in many countries, but exceptional performance, quality of work and superb service is not regulated – and it’s what consumers are looking for.” Available for application by nail technicians, beauty therapists, hairdressers, barbers and colourists, you can apply for a PHAB Service Star by sharing some key performance indicators about your business practices. Further requirements include customer testimonials, management support and mystery shopping. www.phabservicestars.com
Secret Salon Club
“As a club, we pride ourselves on maintaining high standards and ensuring that all our members are accredited, insured Martin Durrant and possess the relevant qualifications,” comments Martin Durrant, co-founder of Secret Salon Club, an online platform dedicated to quality and standards in the home salon industry. “Our logo serves as a kitemark of quality and standards, providing clients with the assurance that they are visiting a trained professional and fully insured home salon. By showcasing the salon on our website, we aim to promote it and its exceptional standards. In addition, accreditation with the Secret Salon Club can help build a home nail salon business by attracting new clients who value safety and quality. “Displaying the club’s certificate and logo not only provides reassurance to existing clients, but can attract new customers who are seeking a safe and professional nail salon experience. By promoting the Secret Salon Club accreditation, nail pros can help to establish trust with their clients and grow their business in a meaningful way.” www.thesecretsalonclub.co.uk
Talk about T.I.M.E
Share details about BABTAC’s T.I.M.E initiative with clients, which helps them signpost their way to safe salons. A regulatory checklist, T.I.M.E provide the framework necessary to ensure that consumers are aware of what to consider when booking a service with a beauty therapist.
“Ensure you have an understanding TRAINING – Check the training and qualifications, including continual professional development (CPD), of staff. of what can cause allergies/ INSURANCE – Who is the therapist/salon insured by? – Are important pre and post-appointment processes irritations so that you can educate MONITORING such as patch tests, consultations and aftercare, carried out? EVIDENCE – Can the therapist provide certified proof of training your client, and they are aware and insurance and client testimonials? of these factors when they next www.babtac.com book a nail appointment.” Should I remove another nail tech’s work? “I do remove gel polish applied by another tech, but I charge extra for this and will block out extra time to do so,” comments Catherine Jimenez, Gelish master educator. “The reason I do this is because I want to ensure the product is removed correctly, Catherine Jimenez with no potential or additional damage to the natural nail. If I refused to do this, I could lose a prospective new client, or they could pick off the polish or return to the other salon, whereby more damage could be done.” “This could gain a new client, but it may result in finding a reaction,” adds Marian Newman BEM. “However, the client can
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be educated on what has happened and referred to a medical practitioner for an accurate diagnosis.” Jodie Evans of Nails by Jodie, Derby, comments: “I choose not to remove any nail product I have not applied, as I don’t know what’s been used on the nails, how it’s been applied and how long it will take to remove. I had an issue very early on in my nail career where I agreed to remove enhancements Jodi Evans that I did not apply, and the product took nearly two hours to soak off. “I like to be able to see the health and condition of a new client’s natural nails, as lots of issues can be disguised when you can’t see what’s underneath L&P acrylic, gel or gel polish.”
NAILSERVICES
10 TOP TRENDS FOR SUMMER 2023
Show off your gel polish styling prowess this summer by embracing the season’s key nail trends…
1. Chic & sophisticated
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/ilonak
auneu
s.fi
Ideal for a summer wedding, this style by @ilonakaueus.fi showcases the soft tones of Quartz Correct from CND™’s Shade Sense collection, and the addition of crystals will catch summer rays to attract attention.
Gelish Soak-off Gel Polish in All Sands On Deck £16.95 + VAT www.gelishmorgantaylor.co.uk www.gsgroupuk.com www.salon-services.com
2. Bold brights Embrace the fun of summer with bright shades to make clients smile. Take inspo from this sunny manicure by Gelish educator, Amy Martin, complete with a smiley face. Consider a hue from the beach-themed Splash of Colour collection by Gelish for fingers or toes.
Instagra
CND Shellac™ in Quartz Correct £14.95 + VAT www.sweetsquared.com
Instagram .com/per fectlypolish edbyeve
3. Fun florals Flower power styles are perfect for festivals. Consider playful looks across all nails or for a more subtle look, opt for a floral feature nail, as shown in this design by Eve Joyner (@perfectlypolishedbyeve) using OPI’s I’m Yacht Leaving, from the brand’s Summer Make the Rules collection.
OPI GelColor in I’m Yacht Leaving £19.90 + VAT www.trade.opiuk.com
Salon System Gellux Gel Polish in Shellarious £11.95 + VAT. Available from wholesalers nationwide.
Q Better Nails Colourful Base in Lavender £13.50 + VAT www.nailslaundry.co.uk
4. Mix ‘n’ match
5. Alternative French Switch up the classic French with a pop of colour or pattern at the tip for a seasonal shake-up. Salon System nail expert, Julie-Anne Larivière, shares an almond-shaped design with two smile lines for an effective finish.
Does your range of gel polish shades leave clients spoilt for choice? Indulge them in a variety of hues across nails, as demonstrated in this design by nail educator, Justyna Maris, using Q Better Nails shades.
7. Abstract designs 6. Hot reds & pinks
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Reds and pinks never go out of style, and are very versatile shades for fingers or toes. Consider a classic, statementmaking red, or choose a punchy pink to channel the Barbiecore trend. Mii Statement Gel Polish in L’Amour £15.50 + VAT www.gerrardinternational.com
Striking red nails with foil details by @thenailtailor.
Add detail to colourful designs with hand-painted black and white dots and swoops. The beauty in abstract looks is that you can be fluid with the design, making this style perfect if you’re tight for time or not yet confident with intricate linework. Recreate this fun, 90s-inspired style by INK London brand representative, Holly Last, to catch the eyes of prospective clients. INK London Nail Art Liner Brushes (4pk) £10 + VAT www.inknails.com
The GelBottle Inc in Rainbow £14.50 + VAT www.thegelbottle.com
Light Elegance P+ Gel Polish in Maraca Mama £16 inc VAT www.lightelegance.com
9. Aura nails
8. Neons Make your clients’ nails pop with a neon hue this summer, as shown by TGB education & training manager, Giorgia Cappella, using The GelBottle Inc gel polish in Rainbow from the Road Trip SS23 collection.
Aura nails will continue to prove popular, with wearers choosing a shade to manifest the energy they seek. Glitterbels founder, Annabel Maginnis, embraces the look on square-shaped nails. Use an ombré brush to help create the soft edge shading. Glitterbels’ Ombré brush £9.99 inc VAT www.glitterbels.com
10. Linework Effective and speedy to achieve, try your hand at line work to jazz up plain nail styles. Light Elegance educator, Ashley Biasella, demonstrates using Light Elegance’s Viva La Fiesta collection. SCRATCHMAGAZINE.CO.UK 49
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TECHSPOTLIGHT
READERS GALLERY
Home salon owner & glitter fanatic, MONICA IP, showcases her stunning nail creations & shares her favourite products & techniques
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TECHSPOTLIGHT
Name – Monica Ip Age – 29 Business name – Mipxnails Location – Manchester Trained with – I’ve always loved doing my own nails, and took an active interest in becoming a nail professional around five years ago, as I hated leaving my puppy at home alone when I went to the salon! I trained with Glitterbels in 2020 and love the brand’s products, particularly the pre-mixed glitters. I enjoy experimenting with colours and glitters on a daily basis! Favourite products – Builder gel is popular with clients, and I find it so easy to work with. For nail art, I lean towards the Glitterbels Unbelievabel Gels, which are available in a variety of highly pigmented shades. Their consistency gives me the confidence to paint detailed designs. Favourite nail technique – I really enjoy working with L&P acrylic to create marbled designs and encapsulate
glitters and sequins. My favourite part of the service is the ‘big reveal’ when top coat is applied. Favourite nail design – Anything with blooming gel, such as marble, croc and tortie designs. I love the effect it creates with minimal effort. A glitter fade at the cuticle is also a top choice for me, as the overall look is simple but the addition of sparkle catches the eye. Career ambition & vision – I would like to work at a big event, or with brands and models on a photo shoot. I am a very sociable person and enjoy meeting new people, which is why I’m so happy in my current role. I like that I can make new friends while doing something I love. Who do you admire in the industry? I wouldn’t be where I am today without the amazing team at Glitterbels. Annabel and Elliott Maginnis and Charli Jepson have given me the opportunity to grow and perfect my skills. They inspire me and prove that nothing is impossible, and my job never feels like work – which is amazing! @mipxnails
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SCRATCHCOLUMNIST
THE
mobile CLUB
Award-winning mobile nailist, CLARE WOODCOCK, shares top tips for making a success out of working on the move…
2023 FINALIST
ABOUT CLARE WOODCOCK
Clare Woodcock is founder of The Nail Club, a mobile beauty business based in Sunbury upon Thames, Surrey. She began her nail industry journey in 2017, following 20 years in the music and entertainment sector as a senior PR manager and event producer. Clare trained with Gelish and has since expanded her nail and beauty knowledge with Bio Sculpture, Nouveau Lashes and HD Brows. She was awarded gold at the British Hair & Beauty Awards 2021 for Mobile Therapist of the Year, and scooped the Scratch Stars Mobile Nailist of the Year title in 2022. Clare is a finalist in the same category for 2023, and also works as director of communications for the Federation of Nail Professionals (FNP).
Y
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Mobile kit: Packing pointers
ou have so much stuff” is a statement I hear a lot – and it’s true. My business’ mission statement is ‘bringing the professional salon to you’, because I strive for my clients to receive the service, options and flexibility that they would in a salon.
My gel trolley has side compartments for easy access to products and tools, and I place boxes of tips in zip-up side pockets. I’m planning to purchase the attachable beauty caddy that sits on top, so I can take my E-file to certain clients.
Polish cases
However, this does require me to pack my kit to cover every eventuality. I organise it according to service, and as I offer a range of services, I must pack efficiently. Here’s how I do it...
I keep my nail polishes in separate cases, which I only use occasionally as I don’t have many polish clients. However, I keep my polish base coat, top coat and a few key colours in my essentials bag, in case there is a need.
Essentials bag
This is the bag I carry for all nail services, regardless of the treatment. I use the Roo Beauty Lolabelle, as it has many pockets for essentials. Unfortunately, Roo Beauty is no longer trading, so I’ll be nurturing this bag until its final days! In my essentials bag, I carry desk mats to protect clients’ tables, my extension cable, which has four plug ports, four USB ports and a long cable so I can charge all my equipment, and Daylight Company’s Foldi Go lamp, which is compact and has a protective case. I also pack my nail tools and brushes, liquids like acetone, nail cleanser and moisturiser, sanitising products and other essentials, such as removal products. I carry some retail items, including cuticle oil and moisturising gloves and socks, plus file and buffer packs for each client.
Gel trolley
I store gel products in my Zuca Sport Artist trolley. It’s light but robust, and comes with inserts that hold my 130 Bio Sculpture Gel colours, curing lamp and nail art products. Some mobile techs ask clients to choose nail colours before their appointment, so that they only carry what they need, but my clients like to choose from colour swatches in-person, or often change their mind at the appointment. I also enjoy being able to offer nail art designs on the day. 54 SCRATCHMAGAZINE.CO.UK
Pedicure bag
I use a pedicure bag: Zuca’s Artist Shoulder Bag, so that if I’m only carrying out a pedicure treatment, I simply need to take this and my gel trolley. I pack waterproof mats to protect clients’ floors and towels. I ask clients to provide their own towels, which they often prefer, so that I don’t have to carry around a fresh set of towels for each appointment. However, I do find that disposable towels, like biodegradable options from Scrummi, are a handy option.
Foot spa
I use the Homedics Compact Pro Spa, which is collapsible and has a vibration massage feature without bubbles. I use disposable liners, which help to keep the spa clean between clients. It’s important to remember that every tech is different. What works for me might not work for you. Think about how you transport your kit, where you go, your clients and which items you will need. Until next month,
Clare
www.thenailclub.uk /thenailclublondon @thenailclublondon
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Tech for TECH-NOLOGY
Techs
REBECCA HITCHON gets the scoop on high-tech launches, decodes hot topics & sources tech-savvy tips for your business
AI chatbots & the nail industry Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its potential. ‘Will robots take over?’ is a question that has been circulating, with particular focus on the ChatGPT tool from AI research company, OpenAI. As someone whose livelihood is based on writing content, the idea that technology can create written works is a little frightening. But it depends how it’s used. As nail techs, you interact with clients online and likely create your own marketing materials that target them, so you may be cautious of handing such tasks over to a computer system. However, with ChatGPT reaching 100 million active users in January and becoming the world’s fastest-growing consumer app in history, nail pros are increasingly embracing this technology. I’ve sought to find out why, talking to some of those utilising chatbots and exploring their pros and cons to discover if they have a place in the future of the nail industry.
The pros • Time-saving: With the ability to instantly respond to requests, such as copywriting or text summarising, chatbots free up time to focus on other business demands. Their use as customer service assistants allows simple or frequently asked questions to be answered without the need for a human present, and more complicated requests can be directed to appropriate employees, increasing efficiency. • Personalisation: Clients appreciate personalisation and AI can help businesses offer tailored recommendations to them, encouraging brand loyalty. Two beauty brands using AI for personalisation purposes are L’Oréal and Sephora. Beauty Genius from L’Oréal and Sephora Virtual Artist are virtual assistants that provide bespoke product recommendations, as well as skincare advice (L’Oréal) and tailored make-up tutorials (Sephora). • Source of inspiration: The nail industry is a creative sector, but the constant need for design and marketing ideas can be overwhelming. AI chatbots can provide inspiration for themed nail looks (perfect for competition work or unusual client requests) and compelling social media and e-mail marketing copy. • Language understanding: While AI does not have the same understanding of language as humans, it does offer benefits in terms of translation, which is ideal for interaction with clients who are not fluent in your language. AI models can also comprehend a user’s natural language, rather than requests carefully formed to suit its programming, and respond to this using natural-sounding wording for a user-friendly experience.
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The cons • Bias and factual inaccuracy: Chatbots are trained on data from the internet, meaning they take onboard online discriminations and misinformation. Likewise, ChatGPT writes responses using data from up until September 2021, making the tool’s knowledge of events and information after this date limited. Evaluating and editing responses from AI tools before publishing them is vital, and don’t hesitate to request sources of information. • Environmental impact: Computer scientists estimate that the carbon footprint generated from training OpenAI’s text generating model is equivalent to driving a car to the moon and back. • Security and plagiarism: Concerns have been raised about how secure chatbots are when handling personal, sensitive information, and whether they use some data without consent. Similarly, without any human involvement in creating content, these tools pose a risk of copying the work of others. • Loss of human touch: Contrary to what may be presented in sci-fi films, AI does not have a consciousness. It lacks an understanding of the nuances of human behaviour or the complexity of language, and cannot replicate the creativity of humans.
TECH-NOLOGY
Tech Talk
Laura Chree of Chreeative Nails, Scotland & Louella Belle ambassador “I am a small business owner and manage every aspect of my brand, so it can be challenging to regularly think of witty and captivating social media captions and e-mail copy. AI has revolutionised the way I approach my marketing. I use the ChatOn app to create engaging copy, while saving time and effort. After inputting the key points that I want to convey, the app takes care of the rest. I can now plan an entire month’s marketing calendar in one hour, allowing me to focus on other aspects of my business. “However, AI has limitations and sometimes the copy it generates can sound impersonal and not capture my tone of voice. In such cases, I either use the provided wording as a framework or adapt a few words to maintain an authentic feel.”
We asked ChatGPT... Do you have any ideas for a technology-inspired nail design? ChatGPT responded: • Circuit board: This design involves painting a circuit board on nails using metallic polish. You can add in tiny components like resistors, capacitors and diodes using different colours of polish. • Keyboard: This design involves painting nails with a base colour and then adding in letters and symbols using a fine-tipped nail art brush. You can create a keyboard design that matches your favourite keyboard, or use a colourful rainbow palette for a fun twist. • Digital camouflage: This design involves using a camouflage print stencil to create a digital camouflage effect on nails. You can use shades of grey and black to create the classic digital camouflage pattern, or mix it up with bold colours for a futuristic twist. • Emoji nails: This design involves painting each nail with a different emoji face. You can use bright, bold colours for a playful look, or stick with classic yellow faces for a more subdued design. • Robot nails: This design involves painting nails with metallic silver or gold polish and adding in details like screws, bolts and gears using black polish. You can also add in cute robot faces for a playful touch.
“With the ability to instantly respond to requests, such as copywriting or text summarising, chatbots free up time to focus on other business demands. Their use as customer service assistants allows simple or frequently asked questions to be answered without the need for a human present.”
Tech Talk
Millee Barton of Millee Barton Nails & Beauty, Barnsley “With technology evolving and shaping the beauty industry, leveraging ChatGPT may be an essential tool for staying competitive and achieving success. It offers many ways to support my business. I use the technology to manage my social media presence and create content, as well as summarise articles into digestible bullet points so I can learn better. It frees up time, so that I can focus on developing my practical skills and providing an exceptional service to clients.”
Tech Talk
Katie Clark, Scratch Stars Services to the Nail Industry finalist & founder of Katie Barnes Tool Range “When I’m not feeling inspired to create fresh and catchy content, I use Copy.ai to help me write social media captions and marketing copy. It can be used in conjunction with the user’s own ideas and wording, to create the best captions to engage clients. I usually pick a selection of words and phrases generated by Copy.ai and combine these with my own wording, to ensure they make sense and suit my brand.”
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NAILTALK
BEHIND THE GRAM Get to know social media nail stars as they offer an insight into their lives & share content creation tips San Sung Kim – od artist ilin Na g Hollywo followers 9K 13 s ail gn @sansun
My nail journey I’ve always enjoyed creating art and been interested in nail art, but didn’t make the leap to doing nails on a full-time basis until I started my Instagram account in 2021. I frequently found myself looking at nail inspiration on the social media platform, and thought it would be fun to start my own profile to showcase designs that I want to wear. However, my husband had to encourage me to post initially, as I can be shy about sharing my artwork.
What makes me happy... I find a great deal of joy in spending time with the people I love. I also enjoy travelling and like to be exposed to new environments regularly. Anything that sparks my creativity, whether it’s reading a book or eating a delicious meal, makes me happy.
Fun fact
Social media advice
Be consistent, keep developing your skills and don’t be discouraged by low engagement. We all have unique life experiences, tastes and aesthetics, and we process beauty differently, so it’s important to post content that is unique and shows your style. If you can do that and believe in your art, you can be successful on social media. Keep note of trends to understand how the general public is consuming nail art, too.
Fun fact
I have lived in five countries.
My inspirations I take inspiration from everything, but particular sources include classical art, travel experiences, nature, architecture, fashion and my Korean culture. There’s so much inspiration I can draw from my own heritage. I’m also inspired by people and their auras, as well as my mood.
Fave nail styles My favourite nail styles are avant-garde pieces. Minimalistic designs help me to perfect my technique, but I’m able to express myself through avant-garde work. I find the creative process very therapeutic.
I play three musical instruments: the flute, piano and violin.
A day in my life I previously worked in the medical field, but took a break to recover from a major surgery, which gave me time to fully commit to nails. Each day is different, but I usually wake up in the morning and complete admin tasks. I don’t feel driven to create nail content until later in the day, so I finish errands or go to the gym before I start getting creative.
Hand model tips
Traditional Korean artwork
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As I am my hand model for social media, hydration is key. I have hand cream and cuticle oil in every room of my house, so that they’re easily accessible. I also use sunscreen on my hands. I used to extend my nails using builder gel, but have opted to grow my natural nails instead. In order to protect them as they grow, I wear a builder gel overlay.
R U F GROOVY DAYS AHEAD
Heart braker
JUST KICKIN’ IT
radiate my love
SUNS OUT, TOP DOWN
sHe’s a spark plug
BRING THE HEAT
torque it!
STUNTIN’ IN MY SHADES grease monkey
supercHarged
CHASING RAYS
artisticnaildesign.com proFessional Formulas | proFessional results™ model is wearing sHe’s a spark plug
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SCRATCHCOLUMNIST
Hair & beauty business coach, MADDI COOK, shares top tips to elevate your offerings & enhance your profits
HOW TO JUSTIFY YOUR PRICES – WITHOUT SCARING CLIENTS AWAY 2023 FINALIST
About Maddi
Maddi Cook is the owner of Boss Your Salon, which helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout. She strives to ‘put more money into the pockets of the hair and beauty industry’ and believes that business growth is for everyone. Maddi has worked with over 15,000 hair and beauty pros, on her mission to change how the industry values itself. She believes that money is an amplifier; meaning that more money allows workers to do great things: for themselves, their family and their community. Maddi is a finalist in the Scratch Stars Awards 2023 for Services To The Nail Industry.
“You want your clients to book in with you because you tick all their boxes, not because they feel guilty that you won’t be able to pay your bills if they don’t.” www.bossyoursalon.com /bossyoursalon @bossyoursalon 60 SCRATCHMAGAZINE.CO.UK
H
owdy, nail bosses! I’ve seen a trend in a particular type of content and want to unpack it with you. I do this from the perspective of a pricing expert who, trust me, has heard it all when it comes to pricing, positioning and value articulation. The purpose of this content is to share the nuts and bolts of what goes into a nail service price. Sometimes it’s a comparison chart, for example ‘what you see’ vs. ‘what you don’t see’, where the client ‘sees’ a gorgeous set of nails with jazzy art, but they ‘don’t see’ the costs, such as rent, insurance, rising stock prices and ongoing training. Sometimes, the content is a light-hearted video showing the hidden costs of a nail service. Other times, it’s a classic Facebook rant, or my personal (least) favourite, a viral post that has been copied and pasted, listing how difficult business is and how much costs have gone up. Tiny violins at the ready, bosses. First of all, I completely understand why people would want to share this. It can be hard when it feels like nail offerings in your area are super competitive, or clients seem to be tightening their belts and choosing cheaper options. But honestly, it’s unnecessary, it’s causing you more harm than good, and there’s a much better alternative. Stick with me…
Consider a big brand, such as Apple. Can you imagine if Apple started airing adverts about how much factory rent has gone up, and how you might see a shiny new phone, but what you don’t see is that electricity costs have doubled in the last three years? It would be baffling and frankly, off-putting. I am sure that Apple’s costs and overheads have gone up.
Everyone’s costs have. But my point is, it’s not the position to market from. Your clients love what you do, but they don’t give a hoot about the costs to run your business. They care about what’s in it for them. That’s not to say that they are selfish by any means, but we are all the main character of our own lives, and we’re evolutionarily wired to have our needs met. Instead of coming from this place of scarcity, fear and justification, we need to shift into thinking: ‘What does my rockstar client get out of this service?’ ‘How do I improve their life?’ ‘What do they get from me, that they can’t get elsewhere?’ You want your clients to book in with you because you tick all their boxes, not because they feel guilty that you won’t be able to pay your bills if they don’t. I’d love for you to spend the next week or so analysing TV and radio ads, to see how they’re marketing to you. A great example is Marks & Spencer. Can you imagine if it changed its famously mouth-watering ads to a list of bills, with a sense of panic about not being able to weather a cost of living crisis? It would give you the ick, right? Instead, M&S sticks to close-up shots of steaming hot, delicious food, usually being drizzled with something, with a seductive voice-over and words like ‘succulent’ and ‘indulgent’. What’s more, there’s an iconic dreamy soundtrack that almost makes your mouth water at the sheer sound of it. How could you be more M&S in your marketing? I’d love to see what you come up with. Tag me on Instagram (@BossYourSalon) so I can cheer you on!
Maddi x
Do you want to charge more, but are unsure about what sets you apart from your competition? Check out my free online masterclass at www.bossyoursalon.com/masterclass which will help!
NAILSCENE
BRAND
WAT C H CARTER ROGERS gets to know the names behind companies & brands attracting attention across the nail & beauty scene Wet Paint Gift Shop Canadian nail artist, Candace Knights, has been posting nail colour collection reviews and nail art tutorials on her YouTube channel, @letstalkmorepolish, for over five years. Her passion for nails, coupled with a graphic design background, led her to launch Wet Paint Gift Shop, an online store offering merchandise for nail fanatics, in 2022. “Just as music lovers wear their favourite band t-shirts, I want nail lovers to flaunt their love for nail polish,” she smiles. Wet Paint Gift Shop sells nail polish and make-up-themed enamel pins, phone cases, t-shirts, sweaters, storage bags and stickers, with Candace keen to offer beauty enthusiasts ‘a one-stop-shop for fun items they’ll love’. Best-sellers include a ‘Nail Polish Obsessed’ enamel pin and ‘I Love Nail Polish’ crew neck sweater. “My shop offers a way for me to design and create products in a space that I love,” Candace continues. “My inspiration comes from my love for bold colour and own experiences. For example, if I spill nail polish when I’m swatching, I may create a splatter design on a t-shirt.” The Ottawa entrepreneur prides herself on delivering high quality goods with quick delivery, and shares how having her own brand has allowed her to connect with people all over the world, through a mutual love of nail polish. “I love that my shop enables me to share my craft and passion,” she says. “The nail industry is integral to my life, and I make working on my brand part of my schedule. “I believe that everyone deserves to flaunt their love for nails, and Wet Paint Gift Shop is the perfect way to achieve that.” www.wetpaintgiftshop.bigcartel.com @wetpaintgiftshop @wetpaintgiftshop
Brush On Luxe In just three years, Brittany Chadwick has grown her business from a modest home setup to a luxury salon space in the centre of Harrogate. Specialising in gel polish services, it was a regular client who, at an appointment last July, ignited a curiosity in Brittany; to create her own gel polish line. “She looked at the products I had on my shelf and said ‘wouldn’t it be great if they featured your branding?’,” Brittany reveals. “I started looking into formulating products that nail pros would want; in terms of both quality and what would look aesthetically pleasing on a salon shelf.” Creating a range that was vegan-friendly, cruelty-free and Hema-free were Brittany’s goals, and she spent months researching manufacturers and sampling formulas before launching Brush On Luxe. Her vision was to offer highly pigmented gel polishes that would instil confidence in new nail techs, be easy to apply, and boast long-lasting results with a glossy finish. “I wanted luxury without the ‘luxury’ price tag – and to offer excellent customer service throughout,” she shares. Brush On Luxe features Buildature 5-in-1 Builder Gel, a vast selection of gel polish shades, base and top coats and curated collections in line with seasonal trends, and Brittany admits an affinity to bright and nude hues in the range, such as Pink Firefly and Cotton Rose Buildature. The nail pro manages the brand and her salon business around caring for her two young children. “I work in the evening, during baby nap times and at weekends,” she smiles. “Knowing that my products are making a difference to nail pros is truly amazing.” www.brushonluxe.com 62 SCRATCHMAGAZINE.CO.UK
Brush On Luxe Official
@brushonluxeofficial
NAILSCENE TRIBE Lola Ricketts, founder of TRIBE, had always been fascinated by her mother’s commitment to beauty treatments, and borrowed money to attend a beauty course and feed her thirst for knowledge. Absorbing all she could about nails, lashes, brows and waxing, the Birmingham-born powerhouse cemented her love for the nail world on graduating in 2003, landing a dream role at Nails.INC. It was there that she learned skills such as marketing and how to structure pricing, as well as how to work with suppliers and as part of a big team. Her passion and confidence grew, and she opened her first salon four years later, at the Mailbox in Birmingham. Priding herself on continual learning and great customer service, Lola went on to open more salons across the Midlands. She also welcomed two children and happily balanced her roles as a businesswoman and mother. But then a shock came at the age of 28, when Lola was diagnosed with cancer. After undergoing a number of surgeries and rounds of chemotherapy, and told she would not be able to have any more children, Lola gave birth to a ‘miracle baby’ in 2013. She took a four-year career break before immersing herself back into the beauty world, and in 2021 expanded her business with the creation of TRIBE. “I launched TRIBE after feeling frustrated that I couldn’t relate to existing brands,” Lola shares. “They didn’t use photos of people who looked like me, my friends or my clients within their campaigns, and I couldn’t resonate with them.” Lola is of black Caribbean and Indian heritage, and is passionate about inclusion. “I wanted to feel part of a community; a group that I could relate to. That’s when I began to build my own brand; one that is truly for everyone and that has a community that puts diversity front and centre.” TRIBE offers tools for nail, brow and lash artists, as well as facialists, in a variety of styles and colours. “I considered multiple manufacturers but finalised design and development in the UK, and manufacturing in Asia,” Lola reveals. “I wanted to work with manufacturers in countries I have connection to, owing to my heritage.” In addition to pro tools, TRIBE offers the ‘Clean’ range of hygiene products, featuring tool soap and disinfectant spray, and the ‘Ritual’ range of handcare products; including hand wash, scrub, butter and oil. Both ranges were launched after the pandemic highlighted a challenge to wellbeing. “The process of taking care of the skin on your face is often a defined routine, and I believe that caring for nails, hands and feet should be a ritual of its own, too,” Lola comments. “The natural formulas are unfragranced and veganfriendly and can be retailed, as an extension of the salon experience.” Future plans for TRIBE include continued development of products to respond to the needs of consumers and professionals, to work with more nail and beauty pros, and to launch community initiatives. “I place value on building and being part of a tribe, cultivating a feeling of togetherness and creating a sense of community for customers,” Lola smiles. www.tribeprotools.com
/tribeprotools
@officialtribeprotools
Palette London Former beauty product distributor, Tajinder Banwait, juggles ownership of two companies alongside caring for her three children with her husband, and strives to push forward her eco-luxe ideology with plant-based nail brand, Palette London. Boasting 25 years’ experience in the cosmetics sector, the entrepreneur launched luxury fragrance, home, bath and body brand, Urban Apothecary London, in 2012, which is available in 30 countries worldwide. Palette London was established in 2014, presenting mixable nail polishes that were available exclusively in Boots stores. “After this, I continued growing Urban Apothecary in the UK and internationally, while considering where to take Palette London next,” says Tajinder. In 2021, she contacted Palette London’s original manufacturer and wrote down her must-haves for the nail paint formula. “I wanted to create a collection for everyone, but the act of creating more comes with the need to be eco-responsible, so Palette London offers plant-based formulas, recycled and recyclable packaging and as much circularity as possible,” she reveals. “It was important to me that Palette London is as much about colour as it is about care, and the growing collection stands at 48 nail paints, divided into colour palettes.” An essential base coat, cuticle oil and top coats in a host of finishes complete the line-up. Keen for the packaging to have the same level of eco-credentials as the product formula, Tajinder was eager to create a bottle design that would stand out, look great on shelves and be Instagram-worthy. “While we have a youthful, playful approach, Palette also has a luxury, elegant feel so that the brand will appeal to different generations and cultures,” she shares. “I’m experienced at producing luxury for less, so the end product is as purse-friendly as possible.” The businesswoman gets involved in all levels of the brand; from product development to formulations and colour selections. “I also help sell the brand to retailers globally, and am looking forward to unveiling further product launches and categories in the near future,” Tajinder comments. “I hope Palette London will become a global eco-beauty brand – it’s certainly had an exciting start!” www.palettelondon.com
Palette London
@palettelondon SCRATCHMAGAZINE.CO.UK 63
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LONDON
INDUSTRYEVENT
Redmond
Reunion Go behind the scenes at the Light Elegance Reunion 2023: a meeting of minds, creativity, passion & supreme nail skill ‘
W
e’ve got great chemistry’ is the tagline of Light Elegance, a family-owned and operated nail brand with a 24-year history. And this chemistry applies to both its products and its people, as the company is dedicated to formulating high quality nail systems from its in-house R&D facility, to support the work of nail professionals worldwide. Every two years, two ‘LE Reunions’ are held; one for Light Elegance distributors, and another for the brand’s educators and ambassadors. “It is so important for us to meet face-to-face with our LE family,” comments Lezlie McConnell, Light Elegance co-founder & colour mother. “We hold monthly webinars and frequent meetings to stay in touch, but nothing can replace face-to-face interaction and connection.”
L-R: Lexy, Jim and Lezlie with Iñigo Soler Villalonga of CBeauty, Spain (second right).
66 SCRATCHMAGAZINE.CO.UK
“The reunion meant we could showcase our culture and facility, and reveal upcoming products, innovations and campaigns.”
INDUSTRYEVENT
“As Light Elegance HQ is located in central Oregon, it was important for us to share our culture,” comments Lezlie McConnell. “We hosted a s’mores bar next to a fire pit, and the best part was watching our European family roast a marshmallow for the first time! We shared so many laughs and made such great memories.” Jim & Lezlie with Ileonora, Patricia, Mina & Nis from Insight Cosmetics Group, Denmark.
Lezlie, a former owner & manager of an upscale salon, collaborated with her husband, Jim, a polymer chemist, to launch the brand in 1999. They share a passion for formulating safe products with outstanding performance, and have developed gel, gel polish and L&P acrylic ranges for all nail needs. The tradition of innovation continues with the next generation: daughter, Lexy, and son-in-law, Joseph, who uphold the core pillars of the brand: chemistry, quality and community. The business operates from Redmond in Oregon, USA, and invited its family of distributors, educators and ambassadors to reunite at HQ last month, for the first time in a number of years, owing to disruption caused by the pandemic. “Plenty of hugs and handshakes were exchanged,” smiles Lezlie. “The event allowed our LE family to share their needs and discuss what they think the future holds for nails, as well as how they and Light Elegance HQ can better serve nail professionals in their region. “The reunion also meant we could showcase our culture and facility, and reveal upcoming products, innovations and campaigns. This year, we concentrated extensively on nail allergies and education, and explored in-person education, online courses and changes to Light Elegance University.”
Lexy McLellan
Distributors from Canada, Europe, Australia, New Zealand, South America and the US attended, and the itinerary included a meet and greet and two days of presentations, meetings and fun social activities. “Key presenters were chemists, Jim McConnell and Alyssa Allen, who discussed nail allergies and the future of chemistry for nail products,” Lezlie continues. “Joseph and Lexy McLellan shared future marketing campaigns and brand innovations, and I was joined by customer service representative, Angela Williams, for a talk about the importance of good customer service, sales and building relationships with the nail professional. “We wanted all attendees to leave the reunion filled with passion, inspiration and excitement for the upcoming year with Light Elegance. They can then take this passion back home to share with their teams and nail professionals.”
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INDUSTRYEVENT
Diary of an attendee Leila Monroy shares tales from her trip to Redmond, Oregon, with fellow UK Light Elegance educator, Jojo Wickens…
DAY 1
Jojo and I were invited by the Light Elegance HQ team, to represent the growing Light Elegance UK family in Redmond at the reunion. It was the first time in years that a reunion was taking place, and we were so excited to meet our peers – and forge new relationships. I am based in Edinburgh, and Jojo is in Exeter, so we decided to meet in London the night before our flight, and we caught up over a pizza.
DAY 2
Jojo & Leila
DAY 3
We flew out of London to Seattle, where we had a quick layover – but we almost missed our flight to Redmond due to long security lines. Thankfully, we made it in time, and on landing, we were taken to our hotel to drop off our bags before meeting Lexy, Lezlie, Jim and Vidar, LE’s Norway representative, for dinner.
Jojo and I went for an 8km walk to stretch our legs and find some refreshments. We met with Jim, who took us to lunch at a restaurant with a beautiful view, and we drove through the stunning landscape to our resort. In the evening, we met Light Elegance’s New Zealand distributor for dinner.
DAY 4
We relaxed and went on several walks, and got to know a number of Light Elegance distributors. It was a lovely, sunny day and we made the most of it!
DAY 5
Today was the first day of the reunion, and we were welcomed into a room decorated by balloon arches, with amazing Light Elegance images. Lexy and Joseph kicked off proceedings with a presentation of new products, and we had an insightful chemistry session with Jim and LE chemist, Alyssa Allen. We cannot wait to start helping the industry understand what’s inside each product and why this understanding is so important. We had dinner with the entire family, and speeches were made. The atmosphere was really friendly and we enjoyed making new industry friends. 68 SCRATCHMAGAZINE.CO.UK
INDUSTRYEVENT
DAY 6
We watched an amazing presentation about LE education, and what the company wants to achieve in the next year. The brand has considered the current industry circumstances, and a revamped education format will be launching in the UK soon. I am very excited! We were then given a great pathway to help nail technicians understand the Light Elegance ethos and its range of products. Continued support is so important and as Light Elegance educators, we are committed to this. Following the presentations, we relaxed before a BBQ-style dinner where we enjoyed s’mores around a fire pit. It was delicious! Sadly, it was time to say goodbye to many of our new friends, as they were heading home.
“We wanted all attendees to leave the reunion filled with passion, inspiration and excitement for the upcoming year with Light Elegance.”
DAY 8
We indulged in an amazing breakfast of American pancakes before revisiting Light Elegance HQ, as we had some time to spare before our flight. A meeting was scheduled to discuss Light Elegance and the UK market, and we are so excited to showcase the refreshed education programme in the near future. Jim took us to the airport, where we caught a flight to Seattle before our flight to London. It was here that Jojo and I parted ways, until our next meeting.
DAY 7
Jojo and I visited Light Elegance HQ and were given a tour by Lezlie, before we met the rest of the head office team. We were shown sneak peeks of new products, before we headed back to our hotel for some rest and relaxation. We later met Joche Santiago, distributor for Puerto Rico, for dinner.
As part of the Light Elegance family, we believe ‘What’s Inside Matters’ and it was so insightful to get to know the rest of the family better and tour HQ. The brand is real, it’s beautiful, and it is an honour to represent it as a Light Elegance UK educator. Jojo and I can’t wait to share the future of Light Elegance in the UK – it’s a very exciting time to be a nail pro!
Follow Leila: @leilamonroyle Follow Jojo: @jojowickens www.lightelegance.com
/LightEleganceHQ
@lightelegancehq
Light Elegance Nail Products SCRATCHMAGAZINE.CO.UK 69
SCRATCHCOLUMNIST
The
effect Halo VIP, MICHAELA PHILLIPS, showcases how to create a dazzling design with the brand’s Arabian Nights gel polish collection…
ABOUT MICHAELA
Michaela Phillips has worked in the nail industry for over seven years, specialising in nail art, gel polish and builder gel enhancements. She works from her home salon, Gelalicious in Medway, Kent, and has been a Halo VIP since February 2022. “My nail space is very therapeutic,” she comments. “I enjoy expressing myself through nails, as I’ve always loved art.” Michaela works closely with Pure Nails as an in-house nail technician. /Gelalicious8Nails
Step 1 Prep the nails for gel polish application, apply Halo Base Coat and cure. Apply two layers of Halo Gel Polish in Bliss, curing between each coat.
1
Step 2 Apply Halo Base Coat on top of the colour, but do not cure. Create dots and lines using Halo Gel Polish shades: Palace, Fortune, Destiny, Jewels and Prestige, with the Halo Create Double Ended Dotting Tool. The uncured base coat will allow the colours to bloom. Once you are happy with the desired look, cure. Next, apply Halo’s Non-Wipe Top Coat and cure. Step 3 Lightly buff the entire nail using the Halo Elite Buffer File (220/280-grit). Paint a design using Halo Gel Polish in Black and cure. Rub your chosen Halo Create Chrome onto the black gel polish and brush away any excess. Apply a small amount of Halo’s EasiBuild in Clear onto the nail where you wish to adhere crystals. Place the crystals and cure. Finish the design with a coat of Halo Non-Wipe Top Coat and cure.
@gelalicious Halo Gel Polish in Bliss £5.95 + VAT
2
Q&A What are your top application tips when working with Halo Gel Polish? Do not apply the product too thickly, as this will cause issues such as peeling. Invest in Halo nail art brushes to support intricate designs. What are your favourite Halo products? Jellie Tips are so convenient, and clients who can’t wear Halo Gel Polish in enhancements regularly choose them for holidays and Jewels £5.95 + VAT special occasions. In terms of colour, Jewels from the Arabian Nights collection is a rich and intense blue that is perfect for summer. I will be wearing this colour a lot this season. Halo EasiBuild in Clear £8.75 + VAT
3
What are the key nail trends to note for summer 2023? Aura nails will remain popular, and the variety of shades in the Arabian Nights collection work well to achieve stunning, aura-like finishes.
Halo Gel Polish in Fortune £5.95 + VAT
What’s your go-to nail shape? I switch between an almond and square when doing my own nails, and find that certain designs suit each shape. For example, I love a French on a square-shaped nail and abstract looks on an almond shape. Halo Create Double Ended Dotting Tool £9.85 + VAT
Halo products are available via www.purenails.co.uk and associated stockists. /purenailsprofessionalnailproducts @purenailsuk
70 SCRATCHMAGAZINE.CO.UK
@purenailsuk
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INDUSTRYCOMPETITION
2023
THE ONLY AWARDS FOR THE UK&I NAIL INDUSTRY
MEET THE JUDGES PART 1 T
he countdown is on, as 40 finalists across eight categories will travel to London on 28 June to compete under the watchful eyes of esteemed judges. The goal? To win a Scratch Star Award. Since submitting an online entry in February, these nail pros have undergone a preliminary assessment, which saw five hopefuls announced in each of the eight technical and artistic awards categories. Armed with a competition brief, tools and a strong skillset, they'll have one hour to showcase their best work to our judging
JUDGING CATEGORIES L&P Tech of the Year Gel Tech of the Year One Stroke Artist of the Year Gel Polish Stylist of the Year Polish & Paint Artist of the Year Natural Nail Specialist of the Year Mixed Media Artist of the Year Nail Stylist of the Year
REBECCA ISAAC
panel. They'll then be quizzed in a five-minute ‘interview’ to determine their passion, general industry knowledge and response to various challenges. Judges will score on a number of criteria points to determine a category winner, who will be revealed at The Scratch Stars Party in London on 23 July. We welcome judges put forward by this year’s sponsors, alongside individuals in our Scratch Stars Hall of Fame and guest judges renowned for their impeccable nail skills and industry achievements. Let's get to know them...
JENNIE NIPPARD
representing Glitterbels @jenniennails @glitterbels Jennie is deputy head of education for Glitterbels and the brand’s Hertfordshire educator. She has worked as a nail professional since 1995 and began educating in 2002, scooping the Scratch Stars Educator of the Year award in 2021. Jennie judges at national nail competitions, works as a session stylist and is a founder of the Nail Safari training event.
Hall of Fame guest judge
PAULINA ZDRADA
@eckyb
Hall of Fame guest judge @paulina.zdrada
Rebecca hones 21 years’ experience as a salon owner, and has worked in the nail industry for over 30 years. She has won the Scratch Star for One Stroke Artist of the Year three times, and is a guest educator at Nail Safari 2023. 72 SCRATCHMAGAZINE.CO.UK
@thenaillab_uk Since starting her nail career in 2006, Paulina has scooped numerous accolades, including six Scratch Star Awards. She owns The Nail Lab Salon & Academy and has developed her own range of tools to support the needs of fellow techs.
INDUSTRYCOMPETITION
ANNA ANNALEE LEE
representing representing Sweet SweetSquared Squared @annaleecnd @annaleecnd @sweetsquared.nails @sweetsquared.nails Anna AnnaLee Leeisispart partofofthe theprestigious prestigious team teamofofeducation educationambassadors ambassadorsfor for CND™. CND™.She Shehas hasbeen beenrecognised recognisedby by Sweet SweetSquared Squaredwith withthe theServices Servicestoto the theNail NailProfessional Professionalaward, award,and andwas was honoured honouredwith withthe theScratch ScratchStars Stars Shooting ShootingStar Staraccolade accoladeinin2014 2014for for her hercontributions contributionstotothe thenail nailindustry. industry. InIn2015 2015and and2018, 2018,she shetook tookhome homethe the Scratch ScratchStars StarsEducator Educatorofofthe theYear Year and andServices Servicestotothe theNail NailIndustry Industry awards awardsrespectively. respectively.
TINA TINABELL BELL
representing representing Halo HaloEasiBuild EasiBuild @tinabonbeena @tinabonbeena @purenailsuk @purenailsuk Tina Tinaisishead headofofeducation educationand and product productdevelopment development&&technical technical support supportadvisor advisorfor forPure PureNails. Nails.She Sheisis passionate passionateabout aboutHalo Haloproducts productsand and education, education,and andbalances balancesher herrole role alongside alongsiderunning runningTotally TotallyPolished Polished Nails, Nails,Beauty Beauty&&Training TrainingAcademy Academyinin Newcastle NewcastleUpon UponTyne. Tyne.
AMANDA AMANDAHAWTREE-TAFT HAWTREE-TAFT representing representingThe TheNail NailLab LabUK UK @amanda_hawtreetaft @amanda_hawtreetaft @thenaillab_uk @thenaillab_uk Amanda Amandahas hasbeen beenininthe thenail nailindustry industryfor forover overaadecade, decade, and andbecame becamean aninternational internationaleducator educatoreight eightyears yearsago. ago. She Shehas hastravelled travelledthe theworld worldwithin withinher herrole roleand andisispassionate passionate about aboutteaching, teaching,improving improvingindustry industrystandards standardsand andhelping helping others otherstotoreach reachtheir theirpotential. potential. Amanda Amandahas hasaapenchant penchantfor fornail nailartistry artistryand andhas hasscooped scooped aanumber numberofofawards awardsfor forher herwork. work.She Sheisishead headofofeducation education UK. &&elite eliteeducator educatoratatThe TheNail NailLab LabUK.
DENISE DENISEWRIGHT WRIGHT Guest Guestjudge judge
@denisewrightnails @denisewrightnails Denise Deniseboasts boastsaa30-year 30-yearnail nailcareer careerand andisisaarenowned renowned international internationaljudge judge&&competition competitiondirector. director.She Sheowns owns award-winning award-winningsalon salonand andtraining trainingcentre, centre,Perfect Perfect10 10inin Kent, Kent,and andisisan aninternational internationaleducation educationteam teammember memberfor for NSI. NSI.She Sheconducts conductstraining trainingand andseminars seminarsfor forthe thebrand brand worldwide worldwideand andcontributes contributestotoproduct productdevelopment. development. Denise Denisehas has13 13UK UKand andinternational internationalcompetition competitionwins winsunder under examinerfor forCity City&&Guilds Guildsand and her herbelt, belt,and andhas hasbeen beenan anexaminer VTCT, VTCT,asaswell wellasasaaUK UKHabia HabiaSkills Skillsteam teammember. member.She Shehas has worked workedwith withnumerous numerouscelebrities celebritiesand andasasaacolumnist columnistfor for trade trademagazines. magazines.She Shewas wasawarded awardedthe theScratch ScratchStar Starfor for Services Servicestotothe theNail NailIndustry Industryinin2019. 2019.
NERINGA NERINGAALSAUSKIENE ALSAUSKIENE representing representingBrillbird Brillbird
@brillbird_educator_neringa @brillbird_educator_neringa @brillbirduk @brillbirduk Neringa Neringaisisaamaster mastereducator educatorfor forBrillbird, Brillbird,and andhosts hostscourses courses ininCheltenham, Cheltenham,Bristol Bristoland andLondon. London.She Shejourneyed journeyedinto intothe the nail nailsector sectorinin2012 2012and andhas hasachieved achievedcompetition competitionsuccess successinin 12 12countries. countries.Known Knownfor fordetailed, detailed,extreme extremenail nailstyles, styles,her her work workhas hasbeen beenfeatured featuredon onseveral severalScratch Scratchcovers. covers.
VIVIEN VIVIENCARRICK CARRICK representing representingLCBT LCBT @thelcbt @thelcbt AAformer formercelebrity celebrityhair hairextension extensionstylist, stylist,Vivien Vivienhas hasworked worked ininthe thehair hairand andbeauty beautyindustry industrysince since1998. 1998.She Sheteaches teachesthe the Level Level3 3nail nailcourse courseatatLCBT, LCBT,and andhas hastaught taughtallalllevels levelsofof beauty beautysince since2011. 2011.She Sheisisalso alsoqualified qualifiedtotooffer offerLevel Level4 4 aesthetics, aesthetics,including includingmicro-needling micro-needlingand andblemish blemishremoval. removal.
JENNI JENNIDRAPER DRAPER Guest Guestjudge judge
@jennidraperr @jennidraperr @personailityuk @personailityuk Jenni JenniDraper Draperisisan anaward-winning award-winning nail nailtechnician technicianwith withover over20 20years’ years’ experience. experience.She Sheworks workswith withglam glam teams, teams,photographers, photographers,VIPs VIPsand and brands brandstotocreate createbeautiful beautifulnails nailsand and skin skinfor forcelebrities celebritiesand andmodels. models. Jenni Jennihas hasworked workedasasaabrand brand ambassador ambassadorand andconsultant consultantfor forOPI, OPI, Dior Diorand andLouella LouellaBelle, Belle,and andcelebrity celebrity clients clientshave haveincluded includedAdele, Adele,Kate Kate Moss Mossand andJulia JuliaRoberts. Roberts. She Sheisisthe theowner owner&&designer designerofof PersoNAILity, PersoNAILity,aaprofessional professional manicure manicuretool toolrange, range,which whichincludes includes 'The 'TheSplit', Split',an aninnovative innovativeprep preptool tool >> with withinterchangeable interchangeableheads. heads. SCRATCHMAGAZINE.CO.UK 73
INDUSTRYCOMPETITION
BELINDA PRICE representing OPI
@belinda_opi
ANDREEA SIMONA IGNAT Guest judge
@andreea_nails
@opinailsuk Belinda began her nail career in the 1990s, and has watched the industry grow over 30 years as a nail pro, salon owner & educator. Belinda owns The Nail Spa in Huddersfield, which is managed by two of her daughters. She scooped the Scratch Stars Educator of the Year title in 2014, and has worked full-time in education since 2017, in her role as OPI’s education & capability coordinator.
HELENA MARIMON
representing The GelBottle Inc @smnailz @the_gelbottle_inc Spanish-born nail artist, Helena Marimon, is a former educator for The GelBottle Inc and works as a content creator & new product development advisor. Her nail career began when she moved to the UK, and was employed as a professional nail artist in 2015 at Daisy's Nail Company in Brighton. Helena began working for The GelBottle Inc in 2017 and has since led nail teams at London Fashion Week and worked with high profile celebrities.
KYM MOODY representing HD Pro Nails @kymmoody
@hdpronails Kym has worked in the nail industry for over 30 years and is an educator for Hazel Dixon Nail Artist & Academy. She is in the Scratch Stars Hall of Fame, as part of the HD Pro Nails Nail Team of the Year, and enjoys delivering courses for beginners in manicure, pedicure, L&P, gel and nail art. Kym has worked as a salon owner and gained an NVQ Level 3 in both beauty and nails, as well as a PTTLS teaching qualification. 74 SCRATCHMAGAZINE.CO.UK
Andreea is a multi award-winning nail pro, educator & salon owner. She began her teaching career in 2018 after gaining her NVQ Level 3 in Nail Technology and AET qualifications, and delivers courses for beginners, advanced techs, competitors and extreme nail stylists. She is passionate about extreme nail shapes and perfect nail structure, and her awards include over 60 trophies and medals, including Top UK Tech at Nailympia London 2022.
LIZA SMITH
representing Sweet Squared @lizasmithnails @sweetsquared.nails Founder of multi award-winning salon, Bodylines, educator of 20 years for global brands including CND™ and Nimue & a business mentor & coach, Liza Smith has a deep passion for elevating the salon pro. Her achievements include 15 national trophies, UK Nail Salon of the Year three times, the Scratch Stars Services to the Nail Industry award 2021 and an enviable session career. Liza is founder of The Business Of Salons, which helps professionals to future-proof their salons by understanding their business as well as they understand their clients. She is also deputy chair of the Federation of Nail Professionals.
ROXANNE CAMPBELL Guest judge
@roxannecampbell Award-winning manicurist, Roxanne Campbell, is owner of Revarnish London, a luxury mobile nail company, as well as her own nailcare range. Her brand embodies her passion for exceptional, luxury nailcare services. Roxanne has worked with high-profile clients, including Alicia Keys and Dua Lipa, and was a nail artist for athletes competing at the London 2012 Olympic Games.
DEBBIE WILLIS representing Gelish UK @gelishnailsbydebbiewillis @gelishofficialuk Debbie is a master educator for Gelish, who fell in love with the nail industry in 1992 while learning how to cut hair and working alongside a beauty therapist in a salon. Debbie immersed in nail training after finishing school. She helped launch Gelish in Wales, before completing a PGCE to enhance her teaching credentials.
INDUSTRYCOMPETITION
STELLA STELLACOX COX
SCARLETT SCARLETTSENTER SENTER
representing representing Bio BioSculpture SculptureGel Gel&&Evo Evo @beautybystella @beautybystella
Guest Guestjudge judge
@scarlett_senternailartist @scarlett_senternailartist Scarlett Scarlettis isaamulti multiaward-winning award-winningnail nailartist, artist,competition competition judge, judge,educator educator&&brand brandowner. owner.Renowned Renownedfor forintricate intricate nail nailartistry artistryand andphotographic photographicnail nailconcepts, concepts,her herwork workhas has been beenfeatured featuredon onthe thecovers coversofofScratch Scratchand andNailPro, NailPro,and and she shehas hasachieved achievedover over8080awards. awards.These Theseinclude includeScratch Scratch Stars StarsPolish Polish&&Paint PaintArtist Artistofofthe theYear Year2014 2014&&2017, 2017,Scratch Scratch Stars StarsMixed MixedMedia MediaArtist Artistofofthe theYear Year2019, 2019,and andNailympia Nailympia ArtWinner WinnerofofWinners Winners– –Division Division3 3inin2019. 2019. London LondonArt Scarlett Scarletthas hasaahome-based home-basedsalon salonand andacademy academyininKings Kings Lynn, Lynn,Norfolk Norfolkand andoffers offersher herown ownaccredited accreditedcourses. courses.
@biosculpturegelgb @biosculpturegelgb Stella Stellahas hasbeen beenininthe thebeauty beautyindustry industryfor for over over2020years, years,working workingasasaatherapist, therapist,foot foot health healthpractitioner, practitioner,judge judge&&assessor. assessor.She She is ispassionate passionateabout abouther herrole roleasassenior senior educator, educator,working workingininconjunction conjunctionwith withBio Bio Sculpture Sculpturefor forRe:New Re:NewBeauty. Beauty. Stella Stellahas hasbeen beenawarded awardedCity City&&Guilds Guilds Level Level3 3PTLLS PTLLScertificates certificatesand andaaVTCT VTCT Level Level4 4certificate certificateininleading leadingthe thequality quality assurance assuranceofofassessment assessmentprocesses. processes.
JULIE-ANNE JULIE-ANNE LARIVIERE LARIVIERE
KIRSTY KIRSTYMEAKIN MEAKIN
representing representing Kirsty KirstyMeakin MeakinProducts Products&&Education Education @kirstymeakin @kirstymeakin Kirsty KirstyMeakin Meakinis isrecognised recognisedglobally globallyfor forher hernail nailartistry, artistry,and and has hasover over100 100nail nailaccolades accolades- including - includingScratch ScratchStars StarsNail Nail Artist Artistofofthe theYear Year2012, 2012,Scratch ScratchStars StarsSocial SocialMedia MediaStar Starofof the theYear Year2021 2021&&2022 2022and andUK UKNail NailProfessional Professionalofofthe theYear Year 2010. 2010.She Shehas hasalso alsobeen beennominated nominatedfor forawards awardsincluding including theYear Yearatatthe theAmerican AmericanInfluencer InfluencerAwards. Awards. Nail NailArtist Artistofofthe Kirsty Kirstyhas hasbeen beenhoning honingher herskills skillsfor forover over2020years, years,and andher her creations creationshave havebeen beenexhibited exhibitedatatthe theVictoria Victoria&&Albert Albert Museum Museumart artgallery galleryininLondon. London.She Sheis ispassionate passionateabout about education educationand andhas hasher herown ownproduct productrange, range,which whichincludes includes gel gelpolish, polish,acrygel, acrygel,nail nailtools toolsand andmerchandise. merchandise.
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Katie Katieis isaamulti multiaward-winning award-winningnail nailprofessional, professional,educator educator&& brand brandfounder. founder.Accolades Accoladesinclude includethree threeScratch ScratchStars Stars Awards, Awards,Nailympia NailympiaLondon LondonTop TopTech Tech- Division - Division3 3and and BABTAC BABTACNail NailTechnician Technicianofofthe theYear. Year.She Shecoaches coachesand and Scan Scantotoview viewall allfinalists finalistsinin mentors mentorsnail nailprofessionals professionalsand andcontributes contributestotoindustry industry the the18 18Scratch ScratchStars StarsAwards Awards publications. publications.She Shefounded foundedthe theKatie KatieBarnes BarnesTool ToolRange Rangeand and categories categoriesfor for2023 2023 has hasdeveloped developededucation educationprogramme, programme,KB KBEducate. Educate.
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SALONSPOTLIGHTS
Through the
Keyhole
Take a peek inside salon setups across the UK as Scratch unlocks each door…
Belle Amé Beauty By Georgia
Location: Clitheroe, Lancashire
Georgia Leeming ticked off a huge career goal when she opened the doors to Clitheroebased salon, Belle Amé Beauty By Georgia, in 2022. Situated in the centre of the town, the beauty pro offers gel polish and L&P acrylic enhancements, Elim medical pedicures, henna brows, lash lifts, make-up and wax services, bespoke facials, spray tans and dermaplaning. Seeking luxurious salon décor for the space, Georgia visited the REM factory showroom in nearby Nelson, for help in creating a welcoming and practical interior. “The showroom meant I could view the colours and fabrics for furniture up close,” she explains. “Once I chose my furniture, the REM design team travelled to my salon to take measurements and discuss ideas for the layout, colours and overall look I was trying to achieve. One week later, I was sent detailed 2D and 3D imagery, To find out which helped me to visualise what the space was going to look like.” more about REM furniture and salon Belle Amé Beauty By Georgia combines elements of luxury with nature, with a neutral colour design services, visit scheme and foliage details. The muted tones and soft fabrics are calming, and wood effects of www.rem.co.uk the furniture enhance the nature theme. www.belleamebeautybygeorgia.co.uk
/belleamebeautybygeorgia
@belleamebeauty_bygeorgia
Lilly’s Beauty Cabin Location: Gorleston-On-Sea, Norfolk
Lilly Rose Spelman has had an affinity for beauty for as long as she can remember. She spent six years working for beauty brands including Chanel, Estée Lauder, Urban Decay and GHD, but her end goal was always to manage her own business. With support from family and friends, Lilly’s Beauty Cabin opened its doors in August 2021, offering gel, lash and brow services. Lilly works alone from the garden salon, keen to create a private, calming space for her clients. “It can be daunting to visit somewhere new and trust a stranger with a beauty treatment, so I’ve done my best to ensure that the salon is welcoming.” Do you want to be featured on this page? Scan here to submit your salon or setup
Opting for a relaxing, boho style, Lilly makes use of nature-inspired tones of beige, cream, black and grey. “My mum inspires me with her style every day, so I wanted her to be heavily involved with the décor,” she reveals. “I told her about the feeling I wanted to create and she helped bring the design together. I love everything about my cabin – it makes me so proud and fulfilled.” @__lillysbeautycabin
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B ui ldin g B lo cks for PER FEC T N AIL S!
builder in a bottle www.nailslaundry.co.uk OFFICIAL DISTRIBUTOR IN THE UK
Beauty Bossin’ It COMPANYSPOTLIGHT
From product distribution to business mentoring, discover how Layla Tourh is supporting the success of pros via Beauty Boss HQ REBECCA HITCHON REPORTS
Meet Layla With over 23 years’ experience in the beauty industry, and a huge portfolio of businesses under her belt, Bournemouth-based Layla Tourh is a powerhouse bursting with passion. “I joined the nail industry at the age of 18, following a short time in the legal sector,” she tells Scratch. “I thought I wanted to be a legal executive, but while on placement at a solicitor’s office, I determined that it was not the career I wanted. I’m a people person, and with so few people to talk to and lots of paperwork, I felt uninspired, so enrolled on a beauty course by day and a nail course by night.” Layla transformed a run-down shop premises into one of Bournemouth’s biggest salons, and ran it for almost nine years before deciding to sell. Since then, the avid entrepreneur has gone on to operate numerous companies within the industry, offering both products and education. “I launch brands – that’s what I do,” she smiles, adding that her sole focus at present is being a business mentor. “When people ask what I want to achieve for beauty professionals, I reply with the same answer each time: ‘I want to help pros make money and be more time rich’.”
BEST SELLERS!
Beauty Boss HQ In February, Layla made the decision to close her training and distribution company of 17 years, The Creative Beauty Group, and streamline her nail and beauty offerings under parent company, Beauty Boss Her-Quarters. The website focuses on distribution of Entity nail products and Layla’s own brand, Exposed Tan, as well as hygiene products from brands including Mundo. Pros can access hands-on nail, lash and beauty training via The Beauty Boss Academy. “When you’ve been in the industry for over two decades, you see a lot of brands come and go, but I truly believe that the brands I represent now are some of the best,” Layla comments.
DID YOU KNOW?
The Entity Studio One Long Stiletto Soft Gel Tips Essential Kit features 600 full coverage tips in 12 different sizes, alongside tip primer, adhesive and a mini 360 ° hands-free LED light. The system offers a flexible fit and 21 days’ wear.
The Entity Summer 2023 Collection: So Fresh, is available in One Color Couture Soak Off Gel Polish, Color Couture Gel – Lacquer (pictured) and Dip Or Brush Acrylic Dip & Sculpt Powder.
Get a free 30-day social media planner!
Beauty Boss HQ is offering a free social media planner designed specifically for salons, helping to organise content creation. It also provides 30 days of engaging post ideas. Scan here to get yours
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Layla created brand, Lipnv No Needle Filler, in 2019: a solution for beauty pros that want to ‘dip their toes into the world of aesthetics’. Lipnv’s treatment pen can deliver hyaluronic acid into the lips or skin, and carry out a fat dissolve service. “Due to Lipnv’s non-invasive method, which requires no needle and reduces risks, bruising and pain, the treatments it offers have proved very popular,” reveals Layla. “I created an online course for Lipnv, one month before the Covid-19 pandemic began, to cater to global demand.”
COMPANYSPOTLIGHT
THE BEAUTY BUSINESS ACADEMY
The business training, mentoring and membership side of Beauty Boss Her-Quarters, The Beauty Business Academy, stems from lockdown, when Layla found herself giving advice to salon owners who felt overwhelmed and scared about their futures, via a Facebook group. “I wanted salon owners to see that it was the perfect opportunity to work on their businesses and get aligned with their goals, while they were closed,” she reveals. “I delivered free programmes such as Lockdown With Layla, and once the country reopened, I was asked by hundreds of customers to keep supporting them, so I did! I help nail and beauty professionals make more money, scale their businesses and generate multiple streams of income with their transferable skills.”
Beauty Boss Members Club
“Through the Beauty Boss Members Club, pros receive access to a monthly business course, hosted by a different industry expert each time,” explains Layla. “To support that month’s course, I host a mentoring call, where members share their wins, challenges and set goals.”
The Take Action Club
“For those who are not quite ready to join the Beauty Boss Members Club, we have a mini membership, The Take Action Club, which features masterclasses on business strategies and social media, helping salon owners to boost their productivity,” shares Layla.
Club members can also access the Vault: a hub for social media resources, where caption and story prompts are uploaded by the Beauty Boss HQ marketing department. Alongside this, the Beauty Boss Directory is available, which lists brands offering discounts on products and services, allowing for even bigger profit margins on nail and beauty treatments.
Other courses
“The Beauty Business Academy offers a variety of free online courses, ranging from social media to finance training,” Layla notes. “There are also courses that I personally deliver, such as 12-week teacher training programme, Together We Teach, which is a mixture of face-to-face and online training. In this, I deliver my ‘Speech To Teach’ method, giving learners the confidence they require to start an academy and hone their public speaking skills.”
DID YOU KNOW?
Future endeavours
Through The Beauty Business Academy, pros can take part in Beauty Boss Breakfasts: a chance to network with like-minded beauty professionals in their local area. Layla tells Scratch that she has plans to roll out more of these events across the country, starting with Manchester in September. After successfully launching Exposed Tan, Lashnv Lashes and Lipnv No Needle Filler, the entrepreneur also has her sights set on helping others in the industry to start their own product lines, through six-week training programme, Product Boss, which launches in January 2024. And keep an eye out this month for Layla’s venture into podcasting, with She’s Pretty Smart. This follows the launch of her business, The Pretty Smart Academy, which offers solutions to business owners outside of the beauty industry.
Layla is a finalist in The Nail Business Mentor Award category at the Scratch Stars Awards 2023. “It means a lot to me – not just because I’ve been nominated, but because the need for business mentors within our sector is being recognised more,” she explains. “I’ve been mentoring for many years and I’m thrilled that the role is being noticed as one that benefits the industry and changes lives.” Beauty Boss Her-Quarters: www.beautybossherquarters.co.uk The Beauty Boss Academy: www.thebeautybossacademy.co.uk The Beauty Business Academy: www.beautybusinessacademy.co.uk
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SCRATCHCOLUMNIST
MAKING MOVES WITH
o V o n i M Immerse in competition news & nail tales from master nail stylist, MINO VO
My world tour: the first leg
2023 FINALIST
ABOUT MINO VO Mino Vo is ‘The Avant-Garde Nail Artist’, a multi award-winning nail aficionado with over 60 competition titles under his belt. An international educator, he travels the world teaching nail services and extreme shapes, and has developed a variety of nail tools to support his work and that of fellow nail pros. Mino runs a salon and academy in north London. Mino is a finalist in the L&P Tech of the Year and Shooting Star categories in the Scratch Stars Awards 2023.
These nails showcase two of Mino’s newest AvantGarde shapes, London and Hoi An, which will be taught in classes later this year.
I
travelled to Houston, USA to teach a group of students a new nail shape, and a five-day full hand poster class. This class was a collaboration between myself and fellow educator, Trang Thu Dang, a nail artist from Vietnam who specialises in 3D creations. I taught my signature Avant-Garde shapes in the first two days, before Trang trained students in the creation of 3D crystal flowers and butterflies. On the final day, students’ shape and styling skills came together and they decorated their five nail enhancements, creating every design element without the use of moulds. My style is quite masculine and edgy, while Trang’s is very feminine,
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so we complemented each other brilliantly. The five-day course was intense, but the students really enjoyed it, as they were able to learn both structure and nail art skills from educators who are specialists in different areas of nails. I particularly enjoyed this collaboration, as it was the first time I partnered with another artist to teach a class. The students crafted two nail shapes: Mexico, and the new and improved London. I finished this shape shortly before I flew to Texas and was excited to teach it for the first time. I wanted to add drama to the former London shape, so introduced more needles. Each shape I teach requires a different technique, which expands the skills of my students and gives them the groundwork to create their own shapes in the future.
SCRATCHCOLUMNIST
Team talk Jo Pham attended my very first Avant-Garde Nail course in London. She is very creative and imagines such special and unique concepts that she then translates into nail designs. Jo entered the Invent A Nail Shape category at Nailympia London 2022. The design theme was ‘royalty’ and she created a nail in the shape of a carriage, featuring a pound coin. She scooped second place in Division 1 for her work. @jjo_pham
“Each shape I teach requires a different technique, which expands the skills of my students and gives them the groundwork to create their own shapes in the future.”
These vibrant pink Avant-Garde nails with flowers were created by Natalia Navarro during the course in Houston. My inspiration for the London shape came from construction work and scaffolding. I draw inspiration for my nail shapes from everyday life, and while the students in Houston learned the same shapes and art techniques, I wanted each to produce something original. They chose their favourite shades, which were mixed by hand, to ensure that their nail designs had a unique colour quality. Nine students enrolled on the course with myself and Trang. The work of Natalia Navarro from Chile stood out to us, as it was flawless. She is a master educator and has trained with some incredible nail professionals throughout her career, including Mariann Molnár from Hungary and Leon Cabriales from Italy.
Mino created these five edge shape nails on a course with Leon Cabriales.
“The five-day course was intense, but the students really enjoyed it, as they were able to learn both structure and nail art skills from educators who are specialists in different areas of nails.”
Coming up... I am heading to Paris for a freeform course, hosted by Cecilia from Nailartfrance Association. After this, I will be teaching at a private campus for OA Nail System, focusing on stiletto and Avant-Garde Nails, to help the OA team to prepare for future competitions.
www.minovolondon.uk /miakonomo /minovolondon @minovolondon @minovolondon
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PRODIY
FANCY FRENCH
f lorals
Add a seasonal twist to the classic French manicure with a helping hand from Salon System Gellux expert, NATALIE FARROW
Salon System Gellux Prep + Wipe £4.20 + VAT
ABOUT NATALIE
Salon System Gellux expert, Natalie Farrow, is owner of Golden Triangle Nails in Norwich. She is passionate about working with gel polish and creating gradient colour manicures, alongside hand-painting floral details, leaves and geometric designs. @goldentrianglenails
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Salon System Gellux Gel Polish in Stoney Blue £11.95 + VAT Salon System Gellux Mirror Glaze Top Coat £11.95 + VAT
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Salon System Gellux Mini Gel Polish in Pink Punch £7.25 + VAT
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Salon System Gellux products are available via wholesalers nationwide. /salonsystem Step 1 Prep the nails and cleanse with Gellux Prep + Wipe. Apply two coats of Gellux Builder Gel in Rose Pink, curing for 60 seconds between each coat. Step 2 Apply Gellux Gel Polish in Purely White to create half a French tip on the middle, ring and thumb nails. Next, use a thin nail art brush to paint a line around the shape. Cure for 60 seconds. Step 3 Use a thin nail art brush and dotting tool with Gellux in Stoney Blue to create a flower on the three feature nails. Cure for 60 seconds. Step 4 Apply a second and third flower using the same technique and Gellux shades, Mini Pink Punch and Feelin’ Peachy. Cure for 60 seconds.
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@salonsystem
Step 5 Fill in any gaps around the flowers by painting petal shapes in Gellux Vividly Violet and leaf shapes in Gellux Jade’s A Gem. Use alternate Gellux shades in the centre of each of the flowers. Cure for 60 seconds. Step 6 Apply Gellux in Feelin’ Peachy to the index fingernail, and Gellux in Stoney Blue to the little fingernail. Cure for 60 seconds. Step 7 Apply Gellux Mirror Glaze Top Coat to the feature nails, and Gellux Shiny Top Coat to the two block colour nails. Cure for 60 seconds and remove the inhibition layer with Gellux Prep + Wipe. Apply cuticle oil to finish.
BEAUTIFUL NAILS, PRESCRIPTIVE CARE
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NAILINSPO
STRIKEAPOSE
Award-winning nail artist, SILVIA SHAOVCHEVA, showcases her airbrushed nail designs & the artistic endeavours the technique has inspired
MEET THE IST NAIL STYL
THE TECH: Silvia Shaovcheva AGE: 42 LOCATION: Burgas, Bulgaria YEARS IN NAILS: 10 years @s.shaovcheva @handmade.by.silvia.shaovcheva @termish_bulgaria
D
escribing herself as a perfectionist, Silvia Shaovcheva prioritises well-shaped nails, with perfectly crafted L&P or gel enhancements and creative design work. “I’m self-critical and intent on creating nails of great quality for my clients,” she shares. “I have thousands of ideas for nail designs, so I never repeat a look.” The passionate pro began her nail career in 2013 and is owner of Silvia Shaovcheva Nail Bar in Burgas, Bulgaria. She trained with Bulgarian nail competition director & prolific judge, Lina Valerieva, at the start of her industry journey, and has worked with her on a number of projects since. Silvia enjoys showcasing her skills in competition arenas, regularly participating in artistic categories and often topping leader boards. “I love technical challenges, but my heart lies with artistic designs,” she reveals. “Participation in competitions teaches me so much, and the training and preparation for each competition takes me up another rung on the ladder of knowledge. I learn subtleties in competitions that I don’t find in standard training.” Silvia enjoys the nail sector’s opportunities for continual learning, and loves
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expressing herself freely through her creations. She discovered airbrushing techniques seven years ago, and has since created thousands of looks as the chief instructor of Termish, a Bulgarian company that provides airbrushing products for nails. She also teaches airbrushing masterclasses to techs internationally. “Airbrushing allows you to paint on any surface, once you are educated on the technique. It’s important to know which paints to work with, how to prep the surface, and how to create a perfect design finish,” Silvia shares. The artist uses her airbrushing skills on shoes, bags, t-shirts and walls, and aspires to learn to paint on metal objects such as cars and bikes, studying new techniques to achieve this. “My ambition is big, so I’ve begun to airbrush bigger surfaces. I’ve also been creating freehand paintings for almost a year now, as I like to challenge myself with complicated designs. It feels so rewarding when I complete a largescale project. “Ideas come pouring out of me. Instead of resting and recharging when I finish a piece, I often immediately make a start on the next,” Silvia smiles. “I’m a very
emotional person and there are always messages in my paintings. I love seeing how different people interpret them.” Finding inspiration from a range of sources, Silvia looks for beauty everywhere, often using music to aid her creative process and inspire the work she creates. “I adore music and paint with music playing. Work with love, and the result will always be more than what you expect.”
NAILINSPO
“Silvia enjoys the nail sector’s opportunities for continual learning, and loves expressing herself freely through her creations.”
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TECHTALK
SUCCESS AT
y a B The
Marie’s journey
Explore the career story of Marie Louise Yexley, who began her beauty journey from a basement & led her salon business to the Hall of Fame in the Scratch Stars Awards CALLIE ILEY REPORTS
Initially hoping to go to university to study journalism, Marie’s plans altered following her A Level results. She switched her focus and was inspired by her sister, Sarah, a beauty student, to enrol on a beauty course at her local college, The Colchester Institute. In 2001, while completing the final year of her NVQ Level 3 qualification, Marie set up a salon in the basement of her family’s home. “No one knew my business was there unless I told them,” she reveals. “I relied on clients for word-of-mouth advertising, and focused on perfecting my treatments and ensuring I was as professional and knowledgeable as possible.” On falling pregnant with her first child in 2008, Marie purchased a house on Bergholt Road, in a residential area of Colchester, Essex. “The house was attached to what had been an off licence and is full of character,” she continues. “I renovated the former off licence into a salon space over six months, working around caring for my daughter, and focused on retaining many original features of the property.” Seven years passed, and Beauty At The Bay outgrew its premises, so Marie took a leap of faith and moved out of her four-bedroom home. She applied to change its use from residential to commercial and, when approved, knocked down the wall separating the home and salon space. This doubled the size of Beauty At The Bay. “Business is full of challenges, such as planning objections and recruitment, but I have learned to see each challenge as a hurdle to get over quickly,” she shares. “There will always be another hurdle that will present itself, so at every stage, I remind myself why I started my business, and that it has put me in a position to provide for my family.” 86 SCRATCHMAGAZINE.CO.UK
The salon
Beauty At The Bay attracts a diverse client base with its neutral, inclusive and timeless décor. Vintage styles can be spotted throughout, and upcycled items make for talking points amongst clients. “From discovering a hidden cellar to choosing the paint and applying to the council to erect a hanging sign, I have played a part in every aspect of the salon’s development,” Marie reveals. “Beauty At The Bay envelops my heart and soul, and I get such a buzz when clients share how much they love to visit.” The premises comprises seven treatment rooms and 17 employees. Following treatments – which range from skincare and dermaplaning to nail, make-up, brow, holistic and laser services – guests can relax in the Forest Therapy Relaxation Room, which boasts dim lighting and a chaise longue. It also features a tree that fell into Marie’s garden, wrapped in twinkling lights. Clients are served herbal tea amidst a sign that declares ‘self-care is my healthcare’, and therapists deliver aftercare advice and product recommendations. “We also offer a number of other additional services, such as group treatments and events. These are held in the Beehive room, which is available for private hire,” Marie shares. “Beauty At The Bay has food and drink licences, and clients enjoy our extensive cocktail menu and afternoon tea service.” Laser hair removal, intimate waxing and gel polish manicures are the most requested services at Beauty At The Bay, and nail art is a popular add-on for clients. “We use CND Shellac™ for enhancement services because the team – and clients – love the system,” Marie shares. “Our CND™ distributor, Sweet Squared, offers support and the business is run with integrity, which I really respect.”
TECHTALK
Team talk
Marie and her team spread positivity daily, and the salon owner takes time to ensure that each new team member shares the company ethos: to support a client’s wellbeing from the moment they enter the premises. “We’re truly so much more than just a salon – we’re part of our clients’ worlds,” she explains. Staff members have individual development plans. Some are undergoing management or salon reception training, while others are reaching new heights with product brands or treatments. “Members of my team have completed the MASCED (Melanoma & Skin Cancer Early Detection) training programme and spotted skin cancer in three clients, potentially saving their lives,” Marie continues. “Focusing on the training and development of my team has reaped rewards and allowed Beauty At The Bay to grow and develop as a business. What’s more, I have learned from every person I have worked with. I adore my team members and feel blessed to work with them.” Marie and her employees hold the hands of clients as they sob about challenges they’re facing, and smile with them as they share their wedding proposals and life achievements. “I’ve created a place that I’d love to come to as a client: somewhere inclusive, that consistently delivers a great service. To be a part of so many peoples’ lives is an honour.” Marie never closes off her business to therapists, and supports apprenticeships. “I have recruited from local colleges and approached beauty therapists who offer treatments from home. This has led to some amazing working relationships.”
“Marie and her team spread positivity daily, and the salon owner takes time to ensure that each new team member shares the company ethos: to support a client’s wellbeing from the moment they enter the premises.”
Training matters
Marie utilises client feedback, training and meetings to maintain standards of excellence in the salon. She uses a booking system to send automated emails to clients, requesting reviews that ensure the team has access to regular feedback.
“Training has been at the very heart of my business since its inception,” she admits. “Since achieving my original NVQ, I have continued to learn, achieving Level 4 and 5 qualifications and a teaching certificate. I expect my team to continue to develop their skills, and I run ‘Bay Bootcamp’, a series of in-salon training sessions that cover practical business pointers. If you continue to learn, you never fall behind.”
Shows of support
When the pandemic halted treatments, the Beauty At The Bay team connected with customers through the salon’s retail store, and by recommending products on its social media pages. “Our clients have come to love Beauty At The Bay as a brand, so we have developed our own range of products, including a Gua Sha stone, scented cuticle oils and facial ice globes,” shares Marie. “As well as offering products from our suppliers, including Dermalogica, Environ and Aromatherapy Associates, we have items to suit client demands from small privately owned companies. Such items include candles from The Two Libras and hand sanitiser from Plumb and Ashby. “We also support local companies by hosting pop-ups for their brands. The beauty in offering items from local businesses is that you can collaborate and capture their devoted businesses supporters and social media followers.”
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TECHTALK
Competition highlights Marie entered Beauty At The Bay into the Scratch Stars Awards, scooping the Nail & Beauty Salon of the Year title in 2015, 2017 and 2022, and subsequently entering the Hall Of Fame for that category. “I entered because my team is incredible and deserves the recognition,” she reveals. “I am constantly investing in and developing my company and so every year, I had so much information to include in my awards submission. Every finalist position has given my team such a boost, and winning is an incredible feeling that has attracted driven therapists to my business. Our clients love sharing our award wins with us and feel a sense of pride that ‘their’ salon has won an award. Following our last win, our local MP sent a letter to say ‘well done’ for putting Colchester on the map!”
Beauty At The Bay has also been recognised by BABTAC, The English Hair & Beauty Awards, Muddy Stilettos and the North Essex Business Awards. “We proudly display all our certificates, trophies and awards in the salon, and our clients love to see what we have been up to,” Marie continues. “Competitions and awards events allow you to reflect on your achievements, and focus on your next move. I would urge all salons – whether small independents or large businesses – to enter industry awards. They shine a light on the business you have created, offer fantastic opportunities for publicity, and give your clients confidence in the services you provide.”
Community calling
“We love to work with the local community,” comments Marie. “I think that if you are in a fortunate enough position to help out, it is nice to do so. During the pandemic, my children and I painted a rainbow, which we placed at the front of the salon to lift spirits. We also delivered shopping to two neighbours in need and donated PPE.” Marie supported Covid-19 vaccination efforts, shovelling snow at her local doctor’s surgery to keep appointments running.
Touched by the stories emerging from Ukraine following the commencement of war, Marie set up a donation point in the salon, collecting items to support refugees and collaborating with a local charity to organise a lorry to transport the items.
“Competitions and awards events allow you to reflect on your achievements, and focus on your next move. I would urge all salons – whether small independents or large businesses – to enter industry awards.”
Success story
Marie attributes her success, and that of the multi award-winning Beauty At The Bay, to her personal and professional drive for growth, the introduction of new initiatives to the business and support from her father. “My dad is my greatest inspiration,” she smiles. “He’s an incredible businessman and has offered so much guidance to support the expansion of Beauty At The Bay. “I am always looking for ways to evolve and have such a passion for the industry. I have had the confidence to take risks in business, because I’m willing to work as hard as it needs for the venture to be a success – failure is simply not an option. Keep your eye on the end game: where you want to be and how you can get there, and success will follow.”
The Beauty At The Bay team care for a local homeless man, who visits daily for a cup of tea and chat. The team set up a filing cabinet of supplies for him to access during lockdown, and organise a reverse advent calendar for him at Christmas, collecting items to gift to him.
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Marie and the team made and sent out over 50 scrub bags to support the NHS during the pandemic. Here they are seen being worn by Love Island star & UK youth mental health ambassador, Dr. Alex George.
www.beautyatthebay.co.uk /beautyatthebay @beautyatthebay @beautyatthebay
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ADD-ONSERVICES
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SALON MENU Are you looking to expand your treatment portfolio? Check out REBECCA HITCHON’S roundup of 10 add-on services to boost your business
While nails may be your passion and area of expertise, the beauty world is expansive and clients are time poor – so consider serving up solutions to suit multiple beauty needs. Expanding your treatment menu can open your business up to additional, regular revenue and encourage client loyalty. Offering a variety of services is convenient for existing clients and attracts non-nail clients, who could turn into fans of your signature treatments over time. “My biggest advice before training in and offering another service would be to speak to your clients, to gauge what would be of interest to them,” shares Glitterbels Jenni Padbury education ambassador, Jennie Padbury of Charli And The Beauty Factory, Blackburn. “There’s no point offering services that they won’t book. I’d also recommend mastering treatments before adding them to your menu, as clients will see a knowledgeable pro for their services, over one who offers a bit of everything but isn’t necessarily an expert.” If add-on services sound like something you’d like to explore, we’ve rounded up 10 that complement nail offerings, discovering their benefits and how to introduce them to clients.
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Brows
“Brow treatments complement nail services as they also offer instant results,” notes Jaz Moger, Salon System nail expert. “Quite often, when a new client is having their nails done, they’ll ask who does my brows, which starts a conversation about my other treatments. Usually, this leads to a brow consultation and skin test if needed, while they’re at the salon.”
Jaz Moger
“Brow services are where I’d recommend pros start with add-on services, as they are one of the most cost-effective in terms of profit margins and can fit well alongside nail service appointments, every two to three weeks,” adds Jennie Padbury. New to the UK professional brow market, Salon System has launched the RefectoCil Intense Brow(n)s concept. Designed to help clients ‘wake up to make-up’ without noninvasive techniques, the system offers a semi-permanent make-up effect, lasting up to six weeks on hair and up to 10 days on skin. Also suitable for lashes, Intense Brow(n)s features cool shades, Ash Brown and Black Brown, and warm shades, Chocolate Brown and Deep Brown, to be used in conjunction with tinting techniques: the Full Brow, Ombré Shading and Brow Filling. “RefectoCil Intense Brow(n)s is a non-oxidative tint that is gentle, but has serious strength and staying power, with a full treatment taking 30 to 45 minutes,” notes Salon System expert, Ruth Atkins. “If your client has reacted to the patch test with traditional oxidation tints, this is a safe alternative. The range consists of two Ruth Atkins primers in strong and medium, for use before the tint, which is visually clear, is applied. After blotting dry, the activating gel is added. The plant extracts in the tint and silver nitrate in the gel come together and change colour instantly.” RefectoCil training is available via RefectoCil Intense Brow(n)s Professional Kit £135 + VAT. www.uktraining-solutions.co.uk.
Available via wholesalers nationwide.
Piercing
“Piercing offers a great additional revenue stream, as it is suitable for a range of ages and has a low initial investment but amazing profit potential,” shares Amirah Ibrahim, marketing executive at piercing products manufacturer, Studex UK. “With the school summer holidays approaching, it is an ideal time to start your piercing journey. It can be beneficial to train as many staff as possible, so that you can offer treatments such as dual piercings for children, and it means that there will always be someone in the salon who can pierce, so you won’t miss out on a revenue opportunity. ” Piercing services can range from £20 to £60, depending on the earring styles used and salon location, she notes. Offering the System 75 ear piercing and Medisept nose piercing systems, Studex provides onsite training, which usually takes between three and four hours. Training is free with the purchase of a Studex Starter Kit, and an online training portal is also available to support piercing partners. The brand offers a media Amirah Ibrahim hub, featuring a variety of free marketing assets, including social media posts, posters, business guides and blogs. To enquire about starting your piercing journey, visit www.studexuk.com, call 0800 252172 or email studex@studexuk.co.uk.
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Make-up
Initially training in make-up before expanding her treatment portfolio to include nails, award-winning make-up & nail artist, Elwira Posiak Elwira Posiak of Exibit Atelier, London, tells Scratch that make-up artistry is a service with high demand. Clients can feel more comfortable receiving a make-up look from someone they know and trust: their nail Mii Cosmetics Feature Length Lash tech. Similarly, nail and make-up services Lover Lengthening & Volumising require creative mindsets. Mascara £9 + VAT/RRP £18 www.gerrardinternational.com
“Make-up has allowed me to help clients feel beautiful for special occasions, such as weddings, runways and red carpets. But practice makes perfect, and I have attended many courses in-person as well as online, increasing my prices as I’ve gained experience and improved the quality of products used,” shares Elwira. “This experience has allowed me to create a unique working technique, which I pass onto my students. Even if the road is a little bumpy, every turn you take will bring you closer to your makeup goals.”
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Mii best sellers!
Mii Cosmetics HydraBoost Lip Lover Lipstick in Beach Bum £9.25 + VAT/RRP £18.50 www.gerrardinternational.com
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ADD-ONSERVICES
Tanning
“Tanning has a low-key setup and after the initial costs of training, equipment and products, there are Nina Nicholson excellent profit margins available,” comments Nina Nicholson, Lecenté lead educator for the North. “Product costs are minimal, so you will mainly be charging for your time.” Jennie Padbury agrees, and notes how the speediness of the service makes it an easy way to increase revenue, as a high percentage of her clients book in for the treatment at least five times a year. The pro uses the Sienna X range, which offers a rapid tanning solution that is popular with her clients. “I market the service based on An ‘after’ image of a the speed, and the brand is spray tanning service by Jennie Padbury. fantastic at providing images showing bodies of all shapes and sizes. I also make a point to ensure each client feels confident in their skin at the appointment,” she explains. “I promote the service very visually, with before and after images, and add it to wellbeing package deals during quieter months.”
Skincare
“We have enlisted a nurse practitioner in the salon, as our skincare specialist: Natalie of Natalie Nurse,” says Chantal Welvaert, owner Natalie, Scratch Nail of Scratch Nail & Beauty Salon, West Midlands, & Beauty Salon’s nurse practitioner, with a finalist in the Nail Salon of the Year category Chantal Welvaertr. at the Scratch Stars Awards 2023. “With skincare treatments, it is essential to have the correct qualifications and insurance, especially for aesthetics, which is why I decided to recruit an external specialist to offer medical grade skin treatments. “We find that because staff at the salon have treatments with Natalie, we naturally promote her work to clients, giving them confidence to book in for a skincare treatment,” she continues. “You can translate this to social media by being authentic about skincare results, posting before and after images for potential clients. Do not sell yourself short, when you have treatment knowledge and education on your side.”
+maskology Retinol Professional Facial Sheet Mask £2.95 + VAT. Available via wholesalers nationwide.
+maskology Vitamin C Professional Facial Sheet Mask £2.95 + VAT. Available via wholesalers nationwide.
The Kissed by Mii Keep On Glowing Homecare Kit is an item to retail following a professional tanning service. Available for £10.50 + VAT/RRP £19.99 via www.gerrardinternational.com SCRATCHMAGAZINE.CO.UK 91
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ADD-ONSERVICES
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Lashes
“One of my most popular treatments is lash lifting, with around 80% of clients booking in for the service every seven to eight weeks,” reveals Jennie Padbury. “Priced at £30 with an aftercare kit included in the first appointment, the treatment has helped to bring in a lot of income, particularly in the quieter months of the year when I create custom pamper packages. At Charli And The Beauty Factory, we also retail strip lashes, as they are easy to sell and encourage extra revenue with minimal effort.”
Salon System’s Lashlift Salon Trio is a dual lash and brow lift system, promoting a voluminous, thick appearance for eight weeks. The trio features a Lift Lotion, Fix Lotion and Boost Lotion. Available for £16.95 + VAT via wholesalers nationwide.
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Salon System Marvelash J Curl 0.10 (Fine) Assorted 7,9,11,13mm Black & Brown Lash Extensions £11.25 + VAT. Available via wholesalers nationwide.
Tooth gems
“I started to consider offering tooth gems when Y2K culture began to heavily influence the beauty scene,” Toni Saunders shares Glitterbels ambassador, Toni Saunders of Sussex business, Deadly Acrylics. “It’s a quick add-on service that can be carried out within 15 to 20 minutes. It boosts income as there is an industry standard that pricing starts at £30 for a classic ‘diamond’ crystal, and can reach £170 for gold and white gold shape application, which takes around 30 minutes to complete. “I’ve found that tooth gems can give clients a reason to smile more, and many of my long-standing clients regularly have this treatment,” she continues. Toni enrolled on a three-day course with Crystal Canine (www.crystal-canine.co.uk) before offering the service, and stresses the importance of choosing an accredited course like this. “Tooth gems require high-quality dental grade products for the best adhesion and safety for clients’ teeth, therefore being certified and insured is crucial,” she explains. “To anyone interested in offering the service, I would advise finding out whether existing or potential clients would be interested in the treatment, as it is very niche. You don’t want to invest in a service that you won’t get a return from in your area.”
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Waxing
“Adding waxing treatments to your menu can help to fill gaps in your diary, Michelle Brookes with most waxing services taking between 10 to 40 minutes, so able to slot in between nail services when there isn’t time for another nail client,” reveals Michelle Brookes of Beauty Lounge, Doncaster, Scratch Stars Educator of the Year 2022 & finalist for 2023. “Within my salon, the VMould intimate wax from VWax is the most popular treatment after gel polish nails, taking 20 to 30 minutes and priced at £40.” Michelle reveals that marketing has been key to promoting her waxing services. Images of treatments in progress work well, as does normalising topics that clients could feel embarrassed about. “For example, you could write ‘it’s common to have hairy toes, and that’s we include toe waxing in our leg waxing services’,” she shares. “Talking about the science behind waxing and hair growth stages is also great for marketing. For example: ‘Did you know it takes approximately four waxes to remove all shaven hairs? This is because our hair grows on a three-stage cycle. The hairs that come through on your fourth wax are the hairs that were waxed out on your first wax.’” Jennie Padbury adds that client testimonials have proven important for marketing her waxing services. “I find that potential clients like to know that they’re entering a comfortable environment, with a knowledgeable waxer who will cause as little pain as possible in the shortest time,” she says.
James Reeve-Shillito of Nail In The Coffin, Peterborough, offers male facial waxing in his salon. “I thought the service would be an ideal way to introduce male clients to manicures, as once they have felt comfortable enough to be waxed, they should James Reeve-Shillito be more open to the idea of having a nail treatment,” he tells Scratch. “Price wise, waxing is a relatively cheap service for clients, starting at £10, and it’s even cheaper for me to perform, as it only takes a matter of minutes. Despite facial waxing being available to everyone, I specifically target men to help break the stigma surrounding male beauty treatments.” Wax:one Smooth for before hot wax application and at the end of hot and strip wax treatments. Available for £8.25 + VAT via www.sweetsquared.com Lycon Strip Wax in Active Gold £17.50 + VAT www.lyconuk.com
Nimue Man Treatment Aftershave to cool, soothe and moisturise skin. Available for £21.14 + VAT/RRP £43 via www.sweetsquared.com
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ADD-ONSERVICES
Massage
“There are a multitude of benefits to offering massage therapy alongside your existing nail treatments, including increased revenue and profitability, and an enhanced customer service. It also serves to attract new clients and retain existing ones, and importantly, contributes to clients’ overall health and wellbeing,” explains Hayley Snishko of Home Sanctuary, a multi award-winning mobile therapist & founder of the Massage4MentalHealth campaign. “Together, nail and massage services create a comprehensive spa experience, providing an opportunity to upsell to clients, Hayley Snishko plus massage improves circulation, reduces swelling and provides greater joint flexibility, which complements nail treatments well.” Before introducing massage services, Hayley recommends having massages yourself to understand what you will be offering to clients, and notes that it’s crucial to invest in regulated training and high-quality supplies. “Your insurance company should have a list of brands that offer approved training, which you know you will be insured for,” she advises. Then, you need to consider your offerings. “Generally, a shorter massage of 10 to 15 minutes during a manicure or pedicure is common and can be added as an upgrade to the service. However, you may want to consider different massages at varying price points, to appeal to a wider range of clients,” Hayley comments.
OPI ProSpa Moisture Whip Massage Cream £8.40 + VAT www.trade.opiuk.com
To market massage services, she recommends offering complimentary five-minute massages on the first week of their launch, running a social media contest where clients can win a massage add-on with their next mani or pedi, creating packages that bundle nail and massage services together at a discounted price, and offering local press a treatment in exchange for a review. “If you do this, make sure to highlight the unique aspects of your massages and how they complement your nail treatments,” Hayley adds. Light Elegance Q&Lu Spa Oil £16 inc VAT www.lightelegance.com
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Henna
“Nail and henna designs are a perfect pairing; nail pros will already have a steady hand, so henna is the perfect skill to enhance their creativity,” shares Pavan Ahluwalia-Dhanjal BEM of Pavan Henna Bar, located in Selfridges, London, and award-winning product range, Pavan Beauty. “It is an easy to sell, add-on service, which complements nail treatments well and looks like jewellery painted on the skin.”
Pavan Ahluwalia-Dhanjal
Pavan notes that providing henna services doesn’t necessarily mean offering intricate art: you could charge £25 for a 15 to 20-minute service offering a simpler design. “Like nail art, there are so many styles you can achieve using a henna cone. You can create shading, thick and bold lines, or thin and intricate designs, plus all the work is in the application. People love to look at beautiful things, making it an easy service to market. As soon as a client sees your work, you will have a queue in no time,” she smiles. “At Pavan Beauty, we offer training for therapists, including a one-day course, and ensure that you are educated in the background as well as the practical and theory of all things henna, opening up a new revenue stream and service option,” she continues. For information about Pavan’s products and training, visit www.pavanonline.com.
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NA I L s g n i p Clip SCRATCHMEDIA
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CHLOE RANDALL uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves
Bold, bright swirl nails are catching our eye and are perfect for the summer season. Be inspired by our pick of styles posted on Instagram…
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For this year’s Met Gala, Tom Bachik created a pearlescent look for fashion designer & entrepreneur, Dee Hilfiger. The nail style complemented her outfit, which featured pearls adhered to the sleeves in line with the Karl Lagerfeld: A Line of Beauty theme.
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PEARLY QUEEN
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CELEB MANI SPOT!
American model, Sofia Richie, married music executive, Elliot Grainge, in Antibes, France, and sported a nail look by London-based manicurist, Georgia Rae. The bride opted for a chic, nude style to complement three Chanel gowns that she wore throughout the occasion.
MATCHA MANICURE
On TikTok, the #matchanails hashtag has over 300,000 views, as nail looks are being matched to the milky green colour of the matcha latte drink in a new social trend.
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LIME LOVERS
According to Pinterest , neon lime nail searches have increased by over 3,500% in the past 12 months. It is believed that model, Hailey Bieber, sparked the trend after sporting lime, glow in the dark nails at Coachella, courtesy of nail artist & OPI global ambassador, Zola Ganzorigt.
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COCKROACH COVER NAILS
American model, Emily Ratajkowski, featured on the cover of the spring/summer 2023 edition of HommeGirls magazine, alongside Kylie Jenner. One of her nail looks for the shoot featured a 3D cockroach, created by nail pro, Alex Smith, who shared on Instagram that the cockroach was hand-sculpted and painted on set.
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BBC Rad io 1 prese nter, Molli King, rece e ived a glo wing tan the BAFTA for s courtesy of Secret Spa UK, u sing Sien na X.
Tokyo-based nail artist, Yoko Sakakura, created a stunning sea-inspired design for Halle Bailey, the star of Disney’s live action remake of The Little Mermaid. The nail pro used the Aprés Gel X system. Recreate the look by scanning here
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SCRATCHMEDIA
THE SATIN SLIP
The ‘satin slip manicure’ is trending; a look that combines a metallic effect with a single colour tone. The idea behind the style is to match the shine and texture of satin, making it an ideal design to match to an outfit.
A NE W ER A OF NA IL S
Tayl or Swif t has been influ enci ng the nail scen e whil e on her Eras tour , as sear ches for ‘Era s Tour nails ’ have seen a 10,0 00% incr ease on Pint eres t in rece nt mon ths. One of the sing er’s look s feat ures a diffe rent colo ur on each nail to repr esen t each of her albu ms (pic ture d). SCRATCHMAGAZINE.CO.UK 97
NAILDESIGNS
Jema Baynes (@jellybayn_nails) creates a Lisa Johnston, aka @lisajohnston_nailartist, dazzling design on almond nails, with centrally fashions pink hues with crystals and bullion placed gemstones on a glittery base. beads to create five striking nail styles.
A bold, alternative French is paired with block colour nails and crystal details in this summerfriendly look by Finnish nail stylist, @minea.nails.
Fingernails in
Focus
Crystal-emblazoned nails are calling for CARTER ROGERS this month, who rounds up spectacular sparkly creations to catch attention
Colourful ombré nails by @scarlett_senternailartist are topped with butterfly silhouettes and crystals near the cuticle for a seasonal style.
Pink, purple and black shades complement a crystallised feature nail in this disco-friendly look by @veronika.bubenikova.nails.
California-based pro, @setsbycarolaa, uses the full length of these nail enhancements to showcase metallic silver sparkle.
Ruby red crystals are paired with gold decals in these avant-garde nails by @nailsbybayleigh for her client’s prom.
French toenails by @pennyzografou are given a twinkly twist, with a subtle sparkling base shade and collection of Swarovski crystals.
These seventies-style nails by @serenadidem feature cool blue crystals to enhance the multi-coloured swirl shapes.
To be in with the chance of seeing your nail snaps on this page, share them with us on social media using #showscratch or email editorial@scratchmagazine.co.uk 98 SCRATCHMAGAZINE.CO.UK
15 - 16 October 2023 @ ExCel London The world’s biggest nail competition goes hybrid!
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