Scratch Magazine March 2022 by scratchmagazine

PRESENTS

FEATURING EXCLUSIVE PREVIEWS OF CND™ PRO SKINCARE MANI AND PEDI SPA RANGE

CND™ MEDITERRANEAN DREAM SHELLAC COLLECTION

AVAILABLE EXCLUSIVELY AT Distributed exclusively in the UK and Ireland with Love and Respect

CND™ PLEXIGEL™ TOUR is a not-to-be-missed, exclusive education event designed for nail professional looking to discover the ultimate solution in bullet-proofing colour and building the ultimate transformations. Tickets £35 + VAT Includes, the full CND™ PLEXIGEL™ system (worth £80), refreshments, prizes and much more…

MAR 20

CHELMSFORD

MAR 21

BRIGHTON

MAR 22

BRISTOL

MAR 28

EDINBURGH

MAR 29

NEWCASTLE

APR 03

LEEDS

APR 04

MANCHESTER

APR 05

BIRMINGHAM

DISCOVER MORE AND BOOK YOUR TICKETS AT SWEETSQUARED.COM/PLEXIGELTOUR

Don’t just take our word for it. Scan here to discover how CND™ PLEXIGEL has worked for other professionals.

sweetsquared.com 03 3 3 0 0 0 70 0 0

AVAILABLE EXCLUSIVELY AT Distributed exclusively in the UK and Ireland with Love and Respect

NEW COLLECTION

RISE & SHINE Hit refresh with sunny colours that put a spring in your step • LONG-LASTING EVEN COVERAGE • NO NAIL DAMAGE 1 • HEMA FREE AND VEGAN 2 • UNDER 10-MINUTE REMOVAL 1 • UP TO 3-WEEKS WEAR 3 • AVAILABLE IN 5 CND TM SHELLAC TM & VINYLUX TM MATCHING SHADES

POPPY FIELDS

OCEANSIDE

VIOLET RAYS

AMONG THE MARIGOLDS

MIND OVER MATCHA

SHELLAC WEAR EXTENDER

sweetsquared.com 03 3 3 0 0 0 70 0 0 1. When used as directed. 2. VINYLUX™ is not vegan. 3. When used with CND™ Wear Extender Base Coat. CND™, SHELLAC™, VINYLUX™ and WEAR EXTENDER™ are trademarks of CND. © 2021 CND.

Eighteen years of... ®

Issue 227

Managing editor Helena Biggs helena.biggs@scratchmagazine.co.uk

ange of season e know that a ch in nail shade brings a change but have you ts, es qu and style re n changes you ca considered any s? es sin bu ur yo make to better

Publisher Scott Derbyshire scott.derbyshire@scratchmagazine.co.uk News & features writers Chloe Randall chloe.randall@scratchmagazine.co.uk Emma Hobday emma.hobday@scratchmagazine.co.uk Rebecca Hitchon rebecca.hitchon@scratchmagazine.co.uk Editorial assistant Callie Iley callie.iley@scratchmagazine.co.uk Art editor Jessica Wilkie jess.wilkie@scratchmagazine.co.uk Group sales manager Ian Archbold ian.archbold@scratchmagazine.co.uk Accounts Lisa Ebbens lisa.ebbens@scratchmagazine.co.uk Co-founder Alex Fox Editorial/Advertising office 1 The Courtyard, Market Square, Westerham, Kent TN16 1AZ

T: +44 (0) 1959 547 000

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ISSN 2635-0327 Contributors Lilly Delmage, Sam Marshall, Jayn Sterland, NHBF, Annabel Maginnis, Sadie Jordan, The Feds Subscriptions Curwood CMS Ltd T: 01580 883844 Printer Warners Midlands PLC Printers Mailing House Mailing & Fulfilment MK Ltd

Helena Biggs Managing editor +44(0)1959 547 000 helena.biggs@scratchmagazine.co.uk

COVER CREDITS Photographer & retoucher: Kate Kasia Tarnowska www.photo-graphics-studio.com /pgphotographics @katekasiatarnowska Images courtesy of Artistic Nail Design Shades shown are Beautiful Mirage, Mystic Mint, Goddess Of Light, Isn’t It Magical?, Divine Beauty & Dazzling Daydream from the spring 2022 ‘Made To Be Mystical’ nail colour collection. Available via www.louellabelle.co.uk

www.scratchmagazine.co.uk www.olympiabeauty.co.uk www.nailympia.com The publisher of Scratch magazine has taken all reasonable measures to ensure the information detailed in Scratch is correct at the time of going to print, and while every care is taken to avoid inaccuracies, the publisher does not accept responsibility for any errors or omissions from any information within this or previous editions. © 2022 SEED PUBLISHING LTD

Photography assistant: Adrian Jensz @adrianjensz Make-up artist & model: Paris Townsend @paris.townsend Nail artist & crown stylist: Neringa Alsauskiene /Brillbird London Academy /BrillBirdNeringa & @brillbird_educator_neringa Crown stylist: Vitalija Matuseviciute /vitalija.matuseviciute @vitalijamatuseviciute

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BEAUTIFUL MIRAGE

Heart braker

MYSTIC MINT

radiate my love

GODDESS OF LIGHT

sHe’s a spark plug

ISN’T IT MAGICAL?

torque it!

DIVINE BEAUTY

grease monkey

supercHarged

DAZZLING DAYDREAM

artisticnaildesign.com proFessional Formulas | proFessional results™ model is wearing sHe’s a spark plug

0333 000 2100 +44(0)20 8238 6300 info@louellabelle.co.uk www.louellabelle.co.uk

facebook.com/louellabelle @louella_belle linkedin.com/company/louella-belle

pinterest.com/louellabelleuk instagram.com/louellabelle

Contents MARCH 2022

FEATURES 22 Bronze Goddess

Nail stylist, Neringa Alsauskiene, shares the concept & creative planning behind this month’s front cover

26 The Scratch Stars Awards 2022: Entry Now Open!

It’s time to step into the nail competition arena & discover everything you need to know about reaching for a Scratch Star

38 Say No More

Make your salon a safer space by learning how to spot client victims of domestic violence & how to support them

42 7 Spring/Summer Nail Trends To Note From nail shades to shapes & styles, check out what will be on the wish lists of clients this season

54 Colour & Heart

From South Africa to the UK: discover more about Izabelle Hammon Ltd’s burgeoning pro product portfolio

62 Minding Mum

Capitalise on Mother’s Day with top tips for pampering mumsto-be, new mums & mature mums this month & beyond

68 Build Your Brand

Create a strong & standout brand identity with our pick of workwear & branded items for your business

74 The Kids’ Club

Techs share their views on children in the nail space; as clients and as attendees alongside parents receiving treatments

84 Face Your Waste

It’s Global Recycling Day on 18 March, so explore ways your business can help protect the environment

88 Payment Problems

Keep your client relationships in check with top tips on ensuring you’re paid on time for your nail services

92 Part-time To Permanent

Are you looking to move to full-time nail tekking? Fellow techs share their stories & advice

REGULARS

10 18 20 34 50 58 60 66 78 80 82 86 90 92 96 98

Nail Nation The Hot List Nailscopes Sustainability Steps Notes From The Beauty Guru The Force Of The Feds Style With Sadie Through The Keyhole Just Add Glitter Readers Gallery Getting Down To Business Brand Spotlight International Nail Spy Tech Spotlight Nail Clippings Fingernails In Focus

PLAY THE PALETTE FEATURING ACHIEVEMENT UNLOCKED GELCOLOR • INFINITE SHINE • NAIL LACQUER • POWDER PERFECTION

AVAILABLE AT TRADE.OPIUK.COM

Nail NATION

business

news & views

INCLUSIVE SKINCARE PLATFORM, BLACK SKIN DIRECTORY, ANNOUNCES TRAINING COURSE

T Level qualification for hair & beauty renamed to reflect content The T Level technical qualification in Hair, Beauty & Aesthetics has been renamed as a result of amendments to its online content. Retitled as the T Level technical qualification in Hairdressing, Barbering & Beauty Therapy, the qualification has seen a transition away from aesthetics and the inclusion of barbering. The T Level technical qualification, awarded to NCFE, was developed in partnership with VTCT for the hair and beauty industry. “We are thrilled that the title has been amended to more accurately reflect the current occupational specialisms of the T Level technical qualification,” comments Alan Woods OBE, CEO of Alan Woods VTCT. “After several panel discussions with individuals from industry, training providers and professional bodies, it became apparent that everyone wanted this change.” The T Level technical qualification is approved and managed by the Institute for Apprenticeships & Technical Education. T Levels were launched in September 2020 as a work-focused alternative to A Levels for those aged 16 to 18, and offer a mix of 80% classroom and 20% on-the-job experience. These two-year courses are designed alongside employers to accurately reflect the current and future skill needs of the sectors and occupations they serve. Zac Aldridge, director of qualifications & assessments at NCFE adds: “Our T Level technical qualification in Hairdressing, Barbering & Beauty Therapy is being carefully developed to give our learners Zac Aldridge the best possible chance of launching their career within their chosen industry. “We work closely with industry experts across all our qualifications, and this is a great example of working collaboratively to ensure our qualifications fully reflect the requirements of the sector and the needs of learners.” The T Level technical qualification in Hairdressing, Barbering & Beauty Therapy is being developed for first delivery in September 2023.

10 SCRATCHMAGAZINE.CO.UK

Founded by skincare expert and author, Dija Ayodele, in 2018, the Black Skin Directory (which helps to connect people of colour with expert skincare professionals) has launched an education platform. Created for skin therapists and beauty professionals, the course curriculum Dija Ayodele consists of 33 lessons and involves anatomy and physiology of skin of colour, assessing and treating skin of colour, key ingredients to help skin of colour, cultural considerations and more. The course is £295 + VAT and includes a library of educational articles and resources to enhance the learning experience. Black Skin Directory will also make a £10 donation to the Beauty Backed Trust (which aims to assist everyone who works or wants to work in the beauty industry) for each course purchased. Ayodele comments: “We have been aware of the distinct lack of education provided by the formal education sector around skin of colour. After two years of hosting sold out workshops we are thrilled to provide permanent online access to therapists and beauty professionals to further their knowledge, build their confidence and empower them to meet the needs of their skin of colour clients.” To sign up for the course, visit www.training.blackskindirectory.com

Multi award-winner reveals KB Educate nail education platform Warwickshire nail stylist, Katie Barnes, has created education courses under the KB Educate umbrella. Courses are taught by experienced nail and beauty professionals, selected and trained by Katie herself, who has three Scratch Stars Awards to her name. The courses are current, comprehensive, Katie Barnes meet all National Occupational Standards and are highly immersive and engaging, guiding nail techs through everything required to get the most out of their nail education and excel in their chosen areas. When the course is finished, techs will also receive feedback and post-course support. Available online and in person throughout the UK, KB Educate also offers a range of beauty and business courses to help boost both career and business to the next level. www.katiebarnesacademy.com

Holographic Cat Eye Gel Polish A Clear Gel Wii Silver Holographic Cat Eye Pigment

www.nailchemy.co.uk

support@nailchemy.co.uk Nailchemy® is a registered trademark.

Nailchemy

Create Magical Nails

™

@nailchemy #nailchemy

business

Nail NATION LOUELLA BELLE ADDS ECO-FRIENDLY EVOLVE ORGANIC BEAUTY LINE TO PRO PRODUCT PORTFOLIO Louella Belle, distributor of brands including Artistic Nail Design, Morgan Taylor Nail Lacquer, Footlogix and PersoNAILity, is distributing Evolve Organic Beauty products to beauty pros. Founded in 2009, Evolve products are inspired by healthy living and the belief that companies should ‘do good’ as well as ‘do well’. The percentage of natural ingredients is listed on the label of each product and the brand creates its products in small batches in its Hertfordshire studio. Its mission is to make ‘products that are healthier, greener and kinder to people and the planet’. Its certified vegan and organic products for skin, hair and body include a Radiant Glow Mask, Daily Renew Facial Cream, Gentle Cleansing Melt, Hyaluronic Serum and Bio-Retinol + C Booster. Louella Belle’s joint CEO, Jamie Crook, comments: “Louella Belle connects customers to brands it loves, and the team is delighted to distribute Evolve to professional beauty therapists. From our years of working in the beauty industry, we can see first-hand the growing demand for sustainable beauty products and Evolve allows customers to purchase products with a clean conscience.” Of the partnership, Evolve Beauty founder, Laura Rudoe, comments: “Evolve is thrilled to be working with Louella Belle as its first skincare partner. While we do have a presence in the spa/treatment arena, having a distributor will allow us to reach a wider audience, ensuring more people can experience our products.” www.louellabelle.co.uk

Salon & spa software co., Fresha, acquires Bookwell London based beauty and wellness booking software company, Fresha, has acquired Bookwell, an Australian beauty booking platform for salons Fresha’s William Zeqiri (CEO & founder) and spas. and Nick Miller (co-founder) Subscription-free, Fresha is used in 120 countries, with almost $15 billion in value of bookings to date and a system containing 60,000 salons and spas across the world. “There is a natural synergy with Fresha’s own online marketplace and Bookwell’s partner base, who now have the opportunity to benefit from our software, including a dedicated payments system and marketing tools, all accessed under one roof,” says founder & CEO of Fresha, William Zeqiri. Founder & CEO of Bookwell, Matt Dyer, agrees. “By helping beauty and wellness businesses grow sales with tools to facilitate online payments, selfservice bookings and automated marketing, Fresha provides the perfect opportunity to enhance Bookwell’s offering.” www.fresha.com 12 SCRATCHMAGAZINE.CO.UK

Industry bodies join forces to fight Additional Restrictions Grant rejections Following reports of over 60 local authorities excluding hair and beauty businesses from claiming the Additional Restrictions Grant (ARG), beauty industry bodies have written an open letter to Chancellor, Rishi Sunak MP. The joint letter was sent on behalf of the National Hair & Beauty Federation (NHBF), British Beauty Council, UK Spa Association, British Association of Beauty Therapy & Cosmetology, Hair & Barber Council and the Federation of Holistic Therapists. The move came following reports that many local authorities are either rejecting or not prioritising claims from the likes of nail salons, beauty salons, hairdressers and brow bars. Richard Lambert, NHBF chief executive, says: “While we appreciate that each local authority is entitled to create their own criteria about which businesses receive ARG assistance Richard Lambert and that funding will not meet the needs of all businesses affected, it does appear that a significant number are actively excluding hair and beauty salons and barbershops in their area.” British Beauty Council CEO, Millie Kendall OBE adds: “The Chancellor stated that our industry was not just economically valuable, but essential to Britain’s wellbeing. While our previous work Millie Kendall ensured that personal care businesses were highlighted within guidance as businesses that should be considered for support, local authorities have chosen to disregard this. They clearly do not regard our industry as essential, or the local businesses that operate within them as worthy of support and we would like to know why?” The NHBF and BBCo are urging hair & beauty salons and barbershops to send a message to their local authority to ask why they are excluding fellow businesses in the personal care sector from this much-needed financial help. www.britishbeautycouncil.com / www.nhbf.co.uk

REM UNVEILS SUSTAINABLE SALON FURNITURE RANGE

REM has added to its range of salon and spa furniture with items made from sustainably and locally sourced materials. The range includes chairs and nail desks as well as a pedispa, display stand and reception desk. In order to reduce the company’s carbon footprint, around 95% of REM’s product range is manufactured in the UK, the woods used for materials and packaging are certified to FSC and PEFC forestry standards, and packaging is produced from recycled sources. “Year on year, REM has continued to improve its carbon footprint and regularly challenge its supplier base to work and supply in a manner focused on reducing the impact on the environment,” comments Trevor Lingard, commercial director at REM UK. “Following the collective agreements made in the UN Climate Change Conference (COP26), we too are committed to continuous improvement to be more environmentally friendly. With the country now focused on a carbon neutral society by 2030, we are in the process of taking advice from consultancy experts to develop our business strategy for the next eight years.” REM has also partnered with non-profit initiative JUST ONE Tree, to plant a tree for every product sold in the line. Simply quote REMO4 when ordering. www.rem.co.uk

FREE Spirit NEW COLLECTION

8 NEW shades as inspired by nail expert Julie-Anne Larivière. Available at your wholesaler now.

#Gellux

www.salonsystem.com

@salonsystem

Instagram.com/girlswhocode

pleasure

Nail NATION

Doja Cat’s ‘Woman’ music video uses nail styling to teach coding Maidenhead salon to host 24hr nail challenge for charity From 9am on 18 March for 24 hours, Becki Hobbs and colleague Jodie Brown of Becki’s Beauty, Maidenhead, will host the Nails Around The Clock event, each creating a gel manicure every hour within the timeframe. The pair’s aim is to raise at least £1,000 for Thames Hospice, as well grow awareness of its work. The event also marks 10 years since Becki’s Beauty opened, which is why owner, Becki, wanted to give herself a challenge with such a memorable event. “Each year I like to do a charitable event through my business as I feel that it’s vital, as a nail tech and business owner, to use my platform to its full potential to raise money for important causes,” says Becki. Becki tells Scratch that the response to Nails Around The Clock has been overwhelming, with 90% of appointments filled the day they were released – particularly the overnight and early morning slots, as clients were excited to get involved and encourage the techs. “Thames Hospice is an incredible charity that provides end of life palliative care to our local community. It has helped so many clients, friends and family members through the most difficult and heartbreaking times and relies heavily on donations. To be able to contribute towards care and facilities means the world to us,” comments Becki. Becki and Jodie have set up a JustGiving page to aid their fundraising efforts at www.justgiving.com/fundraising/BeckisBeauty

LA rapper and singer, Doja Cat, has collaborated with Girls Who Code (a non-profit organisation that aims to get more women interested in coding and computer science) to make her music video for Woman interactive. Fans can visit Dojacode.com for a video game-style experience, where three different coding languages are presented to the user in different colours; CSS (yellow), JavaScript (blue) and Python (pink). On pressing play, users can watch the video until it pauses. They can choose what happens next by filling in a word or number to complete the coding sequence. First up is choosing the colour of Doja Cat’s nails. Users can also change the name of the city, the time of day, and the colour of the sky, with all changes reflected – a fun way for beginners to experiment with coding in an artistic outlet. “We know first-hand that girls and young women are some of today’s most powerful creators and change-makers. However, too few know that they can have a career in computer science,” Tarika Barrett, CEO of Girls Who Code, told Dazed Beauty. “Most girls haven’t heard of coding, but they are passionate about activism or dance or music. Our job is to show them the connection between learning to code and pursuing those interests.” www.dojacode.com

NAIL & BEAUTY BITES Sally Hansen has appointed celebrity manicurist, Michelle Class, as a UK ambassador for the brand, and has also unveiled a virtual try-on experience for nail colour. Follow Michelle on Instagram @michelleclassnails. www.sallyhansen.com

The wipe-clean memory foam Bust & Back Support has been added to the Majestic Towels range of products. Available in white and steel grey, it relieves pressure points on breasts and supports spine alignment during a beauty treatment. www.majestictowels.co.uk

For the full stories, visit www.scratchmagazine.co.uk 14 SCRATCHMAGAZINE.CO.UK

Emoki Nails has launched eight of its bestselling cuticle oil scents in a handy, retail-friendly pen format. The click-pens have luxurious gold packaging and are £8 for a pack of three, with an RRP of £4.50 each. www.emoki.co.uk

The Thérapie Clinic group, which provides injectables and laser hair removal treatments across Europe, is to create 2,000 jobs in the UK by opening 100 new premises in the next five years. Positions will include cosmetic injectors, skin specialists, laser hair removal therapists, clinic managers and area managers. www.therapieclinic.com

Nail tech creates custom nails for Drag Race UK star’s debut single Lincolnshire based mobile tech, Melanie of Cruelty Free Clawz, created Ru Paul’s Drag Race UK star Vanity Milan’s nails for her debut single, Miss Milan (Don’t Play With Me). “Vanity Milan first reached out to me to create nails for the live announcement of her entry into Drag Race UK. Since then, I have developed a positive working relationship with Vanity and created several sets of custom nails for special events and photo shoots. Miss Milan is a fantastic single and I am so pleased to support Vanity’s musical debut,” smiles Melanie. “I am an ambassador for Lecenté and used its Coco Fizz Create Glitter Gel Polish, Silver Spangle Foil, Silver Holographic Multi Glitz Chunky Glitter, Pearlescent Nail Art Powder and Smooth It! to create Vanity’s design. “I am also an ambassador for Crystal Parade and used its Bumper Morning Frost Nail Art Mix, along with some Swarovski crystals, to add extra bling to the set. From start to finish, the nails took approximately two hours to create.” @cruelty_free_clawz

RY DATES FOR THE DIA

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1-31 H C MAR

SWEET SQUARED GOES ON UK TOUR WITH CND PLEXIGEL™

The UK government has launched a 90% funded, 12-week Help to Grow: Management course to help small and medium sized businesses boost their performance and growth. Designed to be completed alongside full-time work, visit www.smallbusinesscharter.org/help-to-grow-management for more information.

The Sweet Squared team is hitting the road for a CND Plexigel™ tour; a series of education events designed to help nail pros discover more about the system. Offering the ability to build, shape and sculpt, attendees will be gifted the full CND Plexigel™ system (worth £80), and prizes and refreshments will be available at each venue. What’s more, the tour will feature exclusive previews of CND™’s Pro Skincare Mani and Pedi Spa range and the CND™ Mediterranean Dream Shellac™ collection. The tour dates and locations are: 20 March Chelmsford 21 March Brighton 22 March Bristol 28 March Edinburgh 29 March Newcastle 3 April Leeds 4 April Manchester 5 April Birmingham Book your ticket for £35 + VAT via www.sweetsquared.com/plexigeltour

SCRATCHMAGAZINE.CO.UK 15

@olympiabeautyuk @olympiabeauty @olympiabeauty

IN PARTNERSHIP WITH

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A UNIQUE ONLINE EVENT FOR BEAUTY PROFESSIONALS FEATURED NAIL BRANDS INCLUDE

NEWPRODUCTS

Gelish Full Bloom Collection £75 + VAT www.gsgroupuk.com This pretty colour collection celebrates the array of flowers that remind us that spring is in full force. Choose from five pastel crèmes in teal, pale blue, lilac, salmon and baby pink shades, and a sheer pink glitter that can be worn on its own or over the top of a spring hue for added sparkle.

Light Elegance P+ Colour Gel Polish Kit £59.95 + VAT www.sweetsquared.com Featuring everything needed to create a full set of P+ Gel Polish nails, start your Light Elegance journey with shades True Love, Short Skirt Flirt Flirt and Soft Serve. The kit includes the P+ QDbase for speedy removal, P+ Top Coat and Light Elegance Cuticle Oil. A P+ Glitter Gel Polish Kit is also available.

List THE HOT

Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services

Cally Gel Chocolate Collection £44.95 inc. VAT www.callycosmetics.co.uk Indulge clients with Cally Gel’s six chocolate-inspired shades, ranging from creamy mauve Chocolate Frappe to the rich, warm-toned Toffee Nut and Caramel, and shimmering Chocolate Sparkle. Dip into this selection of goodies for delectable nail looks year-round.

Lecenté Iridescent Glitters £3.99 + VAT each www.lecente.com / www.ellisons.co.uk / www.sweetsquared.com Ideal for seasonal transitions, Lecenté’s three new iridescent glitters make a stunning look for cooler days when applied over dark colours, and match bold spring trends when paired with similar shades. Discover hot red hue Mimosa, turquoise shade Teal and bright magenta glitter Strawberry to keep nails looking fresh and fabulous from spring to summer.

18 SCRATCHMAGAZINE.CO.UK

Scarlett Senter Glitter in Kisses From Heaven £3 inc. VAT www.scarlettsenter.co.uk Embrace butterflies and delicate pastels this season with this glitzy mix from the Scarlett Senter range of nail glitters. Ideal for encapsulating, this glitter joins over 70 others in the talented tech’s product portfolio, and is available in a 5g or 10g pot.

Halo Once Upon A Time Collection £5.49 + VAT each www.purenails.co Offer a happily ever after for nails with Halo’s Once Upon A Time collection. Embodying the magic of beloved fairy stories, the collection features six glittery gel polishes – cornflower blue Ballgown, dusky pink Enchanted Rose, violet Fairytale, turquoise Far, Far Away, silver Glass Slipper and muted gold Mirror Mirror.

NEWPRODUCTS Nailkind Purple Rains Collection £8.95 inc VAT each www.nailkind.com The four lacquer shades in this vibrant, vegan-friendly colour collection are inspired by the sky after a thunderstorm. Caramel and fuchsia shades, Vanilla Fudge and Own It!, resemble sunrise hues, which then mix with the spectrum of light to turn the sky purple – served up by violet and indigo colours Purple Rain and Love Spell.

Dr.PAWPAW Age-Renewal Hand Cream Trio £17 inc. VAT www.drpawpaw.com Boasting fresh, updated packaging and a bigger 50ml size, Dr.PAWPAW’s hand creams serve to hydrate and soothe hands, elbows, knees and feet. The ‘Soothing’, ‘Nourishing’ and ‘Softening’ hand creams are retailfriendly, with a 98% natural formula. Available individually for £5.95 inc VAT each.

Nailchemy Witchcraft Gel Polish £11.99 + VAT each www.nailchemy.co.uk Add a magical element to nail designs with this gel polish, which is packed with holographic pigment for an eye-catching effect. Use over Nailchemy gel polish shades and manipulate with a magnet before curing to create a cat’s eye effect.

iZ Beauty of London Gel&Go Spring Collection £13.50 + VAT each www.izabellehammon.com Are you seeking a palette of soft and romantic pastel shades that you can turn to season after season? The latest Gel&Go collection features nine soft shades with French-inspired names for added romance. The brush-on, hema-free and no-wipe gel formula can be applied directly onto the natural nail without base coat and lasts up to 14 days. Buy all nine shades and save 20%!

CND Shellac™ Rise & Shine Collection £13.95 + VAT each www.sweetsquared.com Embrace new season nail styling with CND™’s vibrant spring colour collection. It features five bold hues symbolising warmth and tranquillity, including sunny orange shade Among The Marigolds and popping turquoise hue Oceanside. Also available in CND Vinylux™ Long Wear Polish for £4.95 + VAT each.

SCRATCHMAGAZINE.CO.UK 19

s e p o c s l i a N

SPIRIT&STYLE

gn ris ti c s o f e a c h si te c ra a h c e th Im m e rs e in e xp lo re s c o lo u r Y E IL IE LL A C s a o f th e zo d ia c , u r st a r st yl e … yo it su to s n g si p ic ks & d e BIRTHDAY TECH! Catherine Burns

Catherine Burns of Queen Catherine Nails, Swansea, has almost six years’ experience in the nail industry and celebrates her birthday on 3 March, falling under the Pisces star sign. “I love being a nail tech because of the connections I make with clients,” she beams. “Clients have become friends, and they share their special moments during each appointment.” Catherine reveals that Pisceans are typically empathetic and want to make those around them happy. “These traits are great for clients, as they really know they are being well looked after,” says Catherine. “We are also incredibly creative and artistic. Thinking outside of the box comes naturally to us.” Catherine Burns nods to the watercolour nail trend in this Pisces-inspired design.

@queencatherine_nailartist

Pisces

FEBRUARY 19 – MARCH 20

Happy Birthday Pisces! Rest and relaxation should be prioritised this month. Taking time out to pamper yourself instead of others is the perfect way to reignite your creativity.

This dazzling Pisces-inspired nail style comes courtesy of @23nailss.

Gemini

MAY 21 – JUNE 20

This month brings a chance for Geminis to further their education and expand their knowledge. If you have been considering a training course or indulging in some nail art classes, now is the time to take action.

Virgo

AUGUST 23 – SEPTEMBER 22

It’s time for Virgos to get organised; create a schedule to stick to and clear away any clutter. Choose an orange shade for nails, as the colour represents determination and success. Nailchemy Gel Polish in Radiant £11.99 + VAT www.nailchemy.co.uk

Sa arius

NOVEMBER 22 – DECEMBER 21

March is an active time for Sagittarians. Expect to get things done this month, but don’t forget to take breaks and relax! Remind yourself to have some down time by opting for a calming, neutral tone for nails. Light Elegance Color Gel in Take It Easel £18.99 + VAT www.sweetsquared.com 20 SCRATCHMAGAZINE.CO.UK

Aries

MARCH 21 – APRIL 19

This month serves to enhance connections with others and offer opportunities to socialise. It’s a great time to focus on growing your social media presence, so channel this growth with a nature-inspired green hue. Gelish Soak-Off Gel Polish in Bloom Service, available as part of the Full Bloom collection £75 + VAT www.gsgroupuk.com

Cancer

JUNE 21 – JULY 22

Cancerians will be focusing heavily on work this month. It’s a great time to start making plans to progress and laying foundations to achieve goals.

Libra

SEPTEMBER 23 – OCTOBER 22 Halo Gel Polish in Fairytale £5.49 + VAT www.purenails.co

Enhanced creativity awaits Libra this month to support any projects or ideas this sign has been working on. A pretty purple with plenty of sparkle will help support creativity and artistic prowess.

Capricorn

DECEMBER 22 – JANUARY 19

Capricorns – it’s time to make the positive changes in your business that you have been contemplating. If you’ve been thinking about rearranging your nail space or converting to a new brand, take some time out this month to make the change.

Taurus

APRIL 20 – MAY 20

Work and career take centre stage this month for Taureans. March could bring old clients back to the nail desk and see an influx of interest. Keep business-focused with an assertive blue. Artistic Colour Gloss in Beautiful Mirage £12.95 + VAT www.louellabelle.co.uk

Leo

JULY 23 – AUGUST 22

March brings a focus on personal relationships for this sign. Leos should work on connections with others and focus on having fun. Keep a playful spirit alive with a cute pink hue for nails. iZ Beauty Of London Gel&Go in Freya £13.50 + VAT www.izabellehammon.com

Scorpio

OCTOBER 23 – NOVEMBER 21

There is a shift towards home life for Scorpios this month, with a focus on designing and creating. If you’ve been thinking about setting up a home salon, now is a great time to start planning the move!

Aquarius

JANUARY 20 – FEBRUARY 18

Spring is a great time for Aquarians to focus on growing a business, as this month brings greater recognition of your work. Wear a bold red on your nails to command confidence in your ability to achieve. OPI Nail Lacquer in Heart & Con-Soul £5.50 + VAT/RRP £14.30 www.trade.opiuk.com

Whether it’s a Beginner’s Diploma, Conversion or X-Over, we have the course for you.

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Educators: Jayne Packenas Agnes Dullo Bognor Tracey Davies Tracy McGoogan Anna Kopacka Matt Martin Angie Gunter Michelle Scott Toni Larkin Simone Radley Ilona Borkowski Natasha Fisher Jess Hinds Sophie Elizondo-Darwin Vicki Watson Catrina Johnson

Herts Regis Portsmouth Coatbridge Dublin 13 Swindon Swindon Isle of Wight Essex Lincoln Surrey Tidworth Leeds Rochdale Rawtenstall Hinckley

jayne.packenas@inklondonschool.com agnes.dullo@inklondonschool.com tracey.davies@inklondonschool.com tracy.mcgoogan@inklondonschool.com anna.kopacka@inklondonschool.com matt.martin@inklondonschool.com angie@inknails.com michelle.scott@inklondonschool.com toni.larkin@inklondonschool.com simone.radley@inklondonschool.com ilona@inklondonschool.com natasha.fisher@inklondonschool.com Jess.hinds@inklondonschool.com sophie.darwin@inklondonschool.com vicki.watson@inklondonschool.com catrina.johnson@inklondonschool.com

info@inknails.com

SG5 4EW PO21 3JN PO3 6HE Scotland ML5 4UH Ireland Wilts SN3 3BT Wilts SN5 5RA PO36 8DU CM96QE LN2 4RP CR4 1PE Wiltshire SP9 7FU WF10 3AL OL16 3NW BB4 8DY LE10 0AZ

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COVERSTORY

BRONZE

Goddess Warrior-like, powerful & majestic; just some of the themes BrillBird educator, Neringa Alsauskiene, wanted this month’s cover nails to embody. Join us as we step behind-the-scenes of the photo shoot…

Neringa Alsauskiene

EMMA HOBDAY REPORTS

eringa Alsauskiene’s career is going from strength to strength. She fell in love with nails 12 years ago, and has been honing her experience and expertise ever since. In 2016, she sought to share her skills with others, so became an educator for BrillBird, and has grown to think of the team as a second family. “BrillBird has helped me to develop and flourish in many ways – as a person, a nail technician, and as an educator,” Neringa reveals. “There’s always lots going on; from projects and plans to events, courses and training. I also really enjoy working with BrillBird UK’s director, Liliya Moss, as she encourages me and makes me better as an educator.” Enlightening us on the BrillBird brand, Neringa comments: “’Brill’ means precious stone; it is clean, shiny, and sparkling from all angles, yet at the same time it is tough and timeless. BrillBird products are the same: clean, sparkling and resist the passing of time – they are created to last. “’Bird’ symbolises freedom. With the assorted and varied materials and sophisticated tools of BrillBird, everyone can have creative freedom in beautiful nails.”

22 SCRATCHMAGAZINE.CO.UK

And create beautiful nails she has, for the stunning image adorning this issue’s front cover. “I created the nails before the photo shoot, which took a couple of days to execute. I used the BrillBird Future Gel system to sculpt the shape with the AcrylArt brush, and builder gel for the leaves. Then I painted the nails with BrillBird Designer Gel in the shade Bronze and sealed with BrillBird Top Gel Extra Shine to finish the look.” Neringa explains that the concept of the shoot was originally old-fashioned sepia-style imagery. “The creative team developed a moodboard and mixed earthy shades in dark browns, bronzes, coppers and golds. But we found we wanted to update it a little, so we chose a fierce Amazon warrior-style pose, with striking eye make-up and the amazing headpiece. Stylist, Vitalija Matuseviciute, helped to build the crown, and the model, Paris Townsend, is also a make-up artist, so she did her own make-up for the shoot. “The most important part of a photo shoot is teamwork,” Neringa continues. “I like to create the nails after the moodboard is set, so I know which style will fit best, and what colours and details will complement the image. It’s important to not overpower the image with the nail design, but still create an eye-catching look.”

COVERSTORY

“I like to create the nails after the moodboard is set, so I know which style will fit best, and what colours and details will complement the image.” The photo shoot only took half a day for the team, as they had worked together in the past and so were familiar with one another, but there was something that took the longest time to prepare. “Definitely the crown,” smiles Neringa. “It is completely handmade!” Neringa was also careful to create the nails so that she could adhere them to the model’s nails and remove them easily, and has kept her handiwork in her workplace as a treasured memory. The talented educator hopes to represent BrillBird for many years to come, internationally as well as in the UK. “My goal is to continue taking part in events, shows, projects and courses. I want to help the younger generation of nail technicians grow and aid them in becoming confident nail professionals.”

COVER CREDITS

Photographer & retoucher: Kate Kasia Tarnowska www.photo-graphics-studio.com /pgphotographics @katekasiatarnowska

Photography assistant: Adrian Jensz @adrianjensz

Make-up artist & model: Paris Townsend @paris.townsend

Nail artist & crown stylist: stylist Neringa Alsauskiene /BrillBirdNeringa /Brillbird London Academy @brillbird_educator_neringa

Crown stylist: Vitalija Matuseviciute /vitalija.matuseviciute @vitalijamatuseviciute

SCRATCHMAGAZINE.CO.UK 23

Get ready to swoon! The Duchess of TGB cordially invites you to attend the premiere of Regency Bloom. Discover ten new shades that are destined to be the talk of the town this season, featuring new formulas like the gorgeous semi-sheer, gold-flecked shade Jane’s Jewels, as seen on the Duchess herself. Your invitation awaits, scan to enter!

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INDUSTRYCOMPETITION COMPETITION

W O N Y R T N E Techs, salons & social media starlets – it’s time to step into the prestigious nail competition arena & see if you can be recognised with a coveted Scratch Star… HELENA BIGGS REPORTS Hailed as ‘the Oscars of the nail industry’, the Scratch Stars Awards is the only contest that recognises and champions every area of the UK nail sector. Proud to be celebrating its 10th anniversary in 2022, the Scratch Stars Awards has rewarded 125 techs, 28 salons, 24 brands and four teams with coveted gold star trophies over the past decade. Each has embraced the industry recognition and opportunities that come with being an award winner – and now it’s your turn to step up and see if you could join them.

WHAT IS IT? The Scratch Stars Awards is a nail competition with a difference. Held annually, it recognises not just great nail skill, but passion for the industry, business ethic, CPD and customer care. This means that the playing field is wide open, and you need to meet every aspect of what makes a great nail tech to be crowned a winner.

HOW DOES IT WORK? The 2022 awards presents 18 categories; 15 open to personal entry, and three to nomination. If you’re up for the challenge and are eligible, all you need to do is fill in a free entry form for the category (or categories – as you can enter up to two!) you wish to enter at www.scratchmagazine.co.uk/scratchstars. If you wish to nominate an individual or business in an eligible category, then simply head to the website and tell us why via the appropriate entry form. All entries must be submitted by 23.59 GMT on 31 March 2022.

26 SCRATCHMAGAZINE.CO.UK

WHAT HAPPENS NEXT? Entries will undergo a preliminary round of judging based on the content submitted, and five finalists in each category will be announced on 1 May. These finalists will then be contacted about the final judging stage. Those in the artistic and technical categories will be invited to a live competition day in London to showcase their skills, while salons will be ‘mystery shopped’ and teams will be required to submit further testimonials. Expert industry judges are appointed to score each category and these scores will be totalled to determine a winner for each of the 18 awards. All finalists and winners will receive a free ticket to the renowned Scratch Stars Party in London on 24 July 2022. Here, the winner of each category will be revealed, and the industry can enjoy a night of entertainment and celebration.

WHY ENTER? Why not? Entry is free and the requirements on the entry form allow you to evaluate your business or nail skills to help support your growth. And then, if you’re announced as a finalist or a winner, it shows the industry and your clients that you are a recognised talent, and sets you apart from your competitors. A Scratch Star is a sign of sheer excellence within the UK nail sector. The competition is designed to recognise those that excel in their everyday work setting – and the judging days and party offer an incredible opportunity to network with experts and fellow pros. All finalists are offered coverage across Scratch’s platforms and collateral to support their achievement and boost their profile. Winners receive a stunning gold star trophy as an additional reward for their success; sure to attract attention and praise from new and existing clients and remind them of your talent.

INDUSTRYCOMPETITION

KEY DATES

! N E P O AM I ELIGIBLE?

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I have been working as a nail technician in the UK for a minimum of 12 months (prior to 1 March 2021) OR I have owned a nail business or been part of a working nail team, for a minimum of 12 months (prior to 1 March 2021). I have held a UK recognised nail qualification for over 12 months (on or before 1 March 2021). I hold valid insurance to work as a nail technician/run a nail business.

1-31 March Entry open online via www.scratchmagazine.co.uk/scratchstars. 1 May Finalists announced across all 18 categories. 13 June Finalists in artistic and technical categories compete at The LCBT, London, and finalists in all other categories are judged by a specially selected panel of industry experts. 24 July Winners are announced and the industry celebrates at The Scratch Stars Party, London.

“Thank you to Scratch for the Scratch Stars Awards – and thank you to the nail industry. This really is the very best awards for our fabulous sector!” Marian Newman BEM, Scratch Stars Lifetime Achievement Award winner

THE CATEGORIES ARTISTIC & TECHNICAL

SALON, BUSINESS, MEDIA & TEAMS

Nail Stylist of the Year

Nail Salon of the Year

sponsored by Sweet Squared

presented by Scratch magazine >> SCRATCHMAGAZINE.CO.UK 27

INDUSTRYCOMPETITION

ARTISTIC & TECHNICAL AWARDS Nail Stylist of the Year sponsored by Glitterbels by Annabel

Gel Polish Stylist of the Year sponsored by Salon System Gellux

L&P Tech of the Year sponsored by Katie Barnes Tool Range & Education

Gel Tech of the Year sponsored by Bio Sculpture Evo

Natural Nail Specialist of the Year sponsored by The Nail Lab

One Stroke Artist of the Year sponsored by HD Professional Nail Systems

Polish & Paint Artist of the Year sponsored by BrillBird

Mixed Media Artist of the Year sponsored by Kirsty Meakin UK nail professionals can enter up to two of the above categories via the relevant entry form(s) on the Scratch magazine website. The entry form requires nail photos to be submitted, as well as a testimonial and a response to a scenario.

FINALIST NOTES: The five finalists in each category, who will be unveiled on 1 May, must attend a competition day on Monday 13 June at The London College of Beauty Therapy (LCBT), London or forfeit their place in the finals. They will receive a brief in advance about the nail work they will be required to produce on the day, in one hour, in front of a team of judges. The judges will score on a number of criteria and the scores will be tallied to determine a winner in each category.

Educator of the Year sponsored by Sweet Squared This category recognises master nail technicians that currently teach recognised nail courses. The entrant can be a UK college-based tutor, course leader or brand educator and must have commenced teaching on or before 1 March 2019 (three years ago). Applicants must have educated at least 20 students to gain a qualification (online or offline) since 1 March 2019.

FINALIST NOTES: The five finalists in this category will be invited to each submit a recorded ‘introduction to nails’ lesson by June and be quizzed by a specially selected judging panel. Scores will be tallied on a number of criteria points to determine a winner.

Entry open 1-31 March via www.scratchmagazine.co.uk/scratchstars 28 SCRATCHMAGAZINE.CO.UK

INDUSTRYCOMPETITION

SALON, BUSINESS, MEDIA & TEAM AWARDS Nail Salon of the Year sponsored by The GelBottle Inc

Nail & Beauty Salon of the Year sponsored by OPI

Home Salon of the Year *NEW FOR 2022! sponsored by Pure Nails – Halo Any UK business premises that offers nail services and began trading on or before 1 March 2021 (12 months ago) is invited to enter one of the three salon categories. Note: The Nail Salon of the Year category is suited to premises where 75% or more of the business revenue comes from hand, foot and nailcare services. Anything below 75% falls into the Nail & Beauty Salon of the Year category, which is suited to a salon offering both beauty and nail services.

FINALIST NOTES: When the five finalists in each category are announced, they will then be ‘mystery shopped’ by a client who will book a manicure service. The report from this mystery shop will be judged alongside the salon’s initial entry and scored on a number of criteria to determine a winner of each title.

Social Media Star of the Year sponsored by Glossify With a focus on engagement, great nail photos and eye-catching content, this category recognises a nail professional or nail business that truly connects with its audience. Social Media Stars promote their services and offerings effectively and are active across a variety of social media platforms, which contributes to success.

FINALIST NOTES: The five finalists in this category will have their engagement and content assessed by social media software, with judges providing a personal perspective on layout, branding and general content. Scores will be totted and tallied to determine the winner.

“The Scratch Stars application process really helps you to sit back and evaluate your business, and the feedback from the judges is invaluable. Winning has been an incredible boost to my team’s morale and our brand.” Tammy Koslowski, owner of NAF! Salon – Scratch Stars Ultimate Social Media Star

Nail Team of the Year Are you a team of five nail professionals or more, who have worked together on at least three occasions since 1 March 2021? Get your efforts recognised by entering this category! You may be a salon team, events team or a training cohort; we’re looking to award those that work expertly together to achieve success in the nail sector.

FINALIST NOTES: Following submission of the online entry form, testimonials and examples of team success will be requested and assessed by judges to determine a winning team.

Mobile Nailist of the Year Entrants to this category are astute nail technicians that spend over 75% of their time with clients working on a mobile basis. Entrants must have been working mobile on or prior to 1 March 2021 and deliver an unrivalled service to their clients regardless of location.

FINALIST NOTES: Once finalists have been revealed, they will be ‘mystery shopped’. The ‘shopper’ will book a manicure appointment and record notes, as well as provide before and after images of their nails for assessment. These notes and pictures, alongside the initial entry form, will be assessed by judges and scored to determine the winner of the category.

Entry open 1-31 March via www.scratchmagazine.co.uk/scratchstars SCRATCHMAGAZINE.CO.UK 29

INDUSTRYCOMPETITION

OPEN TO NOMINATION Nail Sector Visionary *NEW FOR 2022! sponsored by The FNP Are you, or is a nail talent you know, striving to make the nail industry a better place? Whether through pushing standards, introducing an initiative or raising awareness, nominate now to offer up encouragement and a well-deserved spotlight.

FINALIST NOTES: The Federation of Nail Professionals and a team of experts will contact nominated finalists to request further information about how they are supporting the future of the nail sector, before assessing each finalist to determine a winner.

“Winning was something that never entered my mind on entering; just to be a finalist amongst four talented techs was incredible. I thoroughly enjoyed the experience and can’t wait to enter again!” – Kylea Wherry, Scratch Stars L&P Tech of the Year 20/21

Services to the Nail Industry sponsored by Sweet Squared This esteemed award is open to individual entry, as well as nomination. It awards an individual, company or organisation that has made proven changes to the working lives of nail professionals over the last five years or more. There must be examples of their commitment to raising the profile of the nail industry and its standard of service.

FINALIST NOTES: Judges will request evidence from the five selected finalists of industry prowess, support and success, before deliberating over their impact and determining a champion.

The Shooting Star Award presented by Scratch magazine Every year, the Scratch team has presented its Shooting Star Award to an individual, team or company that has captured its attention over the past 12 months. We welcome nominations (alongside our picks) to recognise those that have made significant industry waves in the past year. Previous winners have included brands that have made a big impact on the sector and amassed a great following in a short time and nailists that have introduced initiatives that have helped grow and support the nail sector and beyond.

FINALIST NOTES: Finalists may be required to submit further information about their work over the past 12 months before the category winner is announced at the Scratch Stars Party.

Entry open 1-31 March via www.scratchmagazine.co.uk/scratchstars 30 SCRATCHMAGAZINE.CO.UK

INDUSTRYCOMPETITION

TY R A P S R A T S H C T A R C S E H T It’s the biggest night in the nail industry calendar – and it’s extra special this year, as we celebrate the 10th anniversary of the Scratch Stars Awards! The Scratch Stars Party is a fun-filled event that takes place at a London hotspot, and the entire nail industry is invited. Join us in celebrating our sector, enjoying top-class entertainment and congratulating our Scratch Stars Award winners, who will be revealed on the night by Scratch and a celebrity host. Whether you’re a finalist, nail pro or friend of the industry, it’s a night that’s not to be missed!

“As the only awards organisation dedicated to just nails, it is the most coveted for me. The Scratch Stars Party 20/21 was amazing fun. I danced, I sang, and I got glittered; Scratch throws the best parties!”

DATE:Sunday 24 July 2022 TIME: 7pm ‘til 1.30am LOCATION: The Steel Yard, London TICKETS: Available soon via www.scratchmagazine.co.uk/scratchstars. Each ticket includes entry, a prosecco reception and FREE BAR for two ho urs!

Kayley Cairns, two-time Scratch Stars Awards winner 20/21

“The Scratch Stars Party is a great night full of entertainment and I love meeting and catching up with everyone in the industry. I can’t wait for the next one!” Rebecca Isaac, Scratch Stars Ultimate One Stroke Artist

QUESTIONS?

AWARDS ENTRY CLOSES 31 MARCH

Email scratchstars@scratchmagazine.co.uk #ScratchStars /scratchmag @scratchmagazine @scratchmagazine

Scan to enter

or visit

www.scratchmagazine.co.uk/scratchstars With thanks to the sponsors of the 2022 event:

SCRATCHMAGAZINE.CO.UK 31

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Steps

SUSTAINABILITY The BBCo’s Sustainable Beauty Coalition committee members share industry news & guidance to support eco efforts

About Jayn Sterland Chair, Sustainable Beauty Coalition & managing director, Weleda UK

Jayn joined Weleda UK in 2008 and was appointed managing director in 2016, having transformed Weleda into a customer-focused business. Weleda has a range of over 140 certified natural and organic cosmetics and is considered a pioneering green beauty brand. Jayn has been voted No.1 in the natural beauty industry’s Top 25 ‘Who’s Who In Natural Beauty’ four times. In 2020, Jayn was appointed to the advisory board of the British Beauty Council, and in 2021 became Chair of the Council’s Sustainable Beauty Coalition. In 2022, Jayn joined the board of the global B Corp Beauty Coalition, a collaboration of B Corp certified beauty brands and businesses, representing Weleda internationally. For more than a decade she has ploughed her energy into Weleda, helping to drive the beauty industry towards social and environmental responsibility and more sustainable business practices – a mission she continues as a public speaker and columnist. With a passion for what she calls ‘conscious beauty’, she promotes a healthy, holistic lifestyle, encouraging the idea that authentic beauty comes from within.

34 SCRATCHMAGAZINE.CO.UK

ast year, it seemed that ‘sustainability’ within beauty became the new buzzword. We saw the UK host the UN Climate Change Conference (COP26), the launch of the Green Claims Code by the Competition & Markets Authority and the creation of the global BCorps initiative, ‘B-Beauty’. In addition, the eco-labelling initiative (Cosmetics Environmental Scoring Consortium) launched by Unilever, Henkel, L’Oreal, LVMH and Natura &Co cemented 2021 as a milestone year for our industry.

Individual brands and service providers must do more to improve the impact of their products and to support consumers to make better choices, and we need to educate consumers to choose positively impactful products, to use them wisely and to engage with brands on the issues they care about.

Making moves In its first six months, the SBC built sturdy foundations supported by large and small brands, trade and certification bodies, individuals and the media. With observer status at COP26, we launched the consumer-facing Planet Positive Beauty Guide, we hosted online live webinars from Glasgow, and we encouraged the industry to work together by creating a steering group and advisory team of industry experts. What has become clear is we are all crying out for clarity. What does ‘net zero’ mean? How can I get help? Where do I start? These are all questions we are asking, and we hope the SBC will help navigate while connecting and sharing best practices.

“As an industry, we can no longer claim deniable plausibility. We must act – and we need to act together.”

Alongside these initiatives, the British Beauty Council launched the Sustainable Beauty Coalition (or SBC for short) in July 2021 to unite our industry, encourage collaborative working and share best practice. The SBC advocates sustainability as not only the right business practice to follow, but also the most profitable in the long term for both our industry and for the planet. Late in 2020, the British Beauty Council commissioned the A Courage to Change report, which focused on both consumer perception and the issues facing our industry due to the climate emergency. Conducted by sustainability experts Hubbub, the report’s analysis and recommendations are based on a mixture of research, expert interviews, consumer insights and voices inside and outside the industry. The findings are simple; that to tackle this crisis the industry must work together and collaborate.

Does this really matter? Yes, it absolutely does. In its August 2021 report, the IPCC (Intergovernmental Panel on Climate Change) announced we were entering a ‘Code Red’ for the planet, with a confirmed global warming temperature increase of between 0.8 and 1.2°C preindustrial revolution (circa 1850) and a predicted rise of 1.5°C between 2030 and 2052 if it continues to increase. This will wreak havoc with our weather systems, our

SCRATCHCOLUMNIST

“We need to educate consumers to choose positively impactful products, to use them wisely and to engage with brands on the issues they care about.” water supply, our food production and the natural world’s ability to thrive. To me, what was significant wasn’t the fact that this report was generated by the work of over 2000 scientists globally, but that it was ratified by every government and after publication, climate change became an irrefutable fact. As an industry, we can no longer claim deniable plausibility. We must act – and we need to act together.

Time to talk Thanks to the editorial team at Scratch, through this column, the SBC will bring expert voices from the industry. Maybe

yours is one of them? We would love to hear from you – what are your questions and challenges? What initiatives are you taking? Maybe you are reducing your waste to zero or educating your customers about ‘green products’? Or perhaps switching to low energy/green energy contracts? We will share insights into the government initiatives of plastics taxation, the SME Climate Hub, the latest on labelling and seek to educate ourselves and our consumers. We need to hear your voice, so please contact us at the British Beauty Council with your questions, your ideas and your actions via sbc@britishbeautycouncil.com. Together, we can make a difference.

Download a free copy of the Planet Positive Beauty Guide for you, your business and your customers by scanning here

Keep up-to-date on sustainable news in your industry and the work of the Sustainable Beauty Coalition by subscribing to SBC News at www.britishbeautycouncil.com/sustainable-beauty-coalition @sustainablebeautycoalition @_sbcofficial

PURPOSE OF THE SBC The Sustainable Beauty Coalition exists to: • Actively encourage and strengthen one collective industry voice to accelerate collaboration, knowledge and bolder collective efforts. • Create stronger frameworks and policies for the beauty sector in the UK with sustainability and green credentials as a central focus. • Proactively collaborate with other bodies to coordinate and accelerate the beauty industry’s response to sustainability. • Develop and implement a clear strategy, roadmap and initiatives to accelerate our climate-positive impact. • Champion the Green Economy and Green Recovery utilising existing and potential networks. • Champion the work of the industry and secure government support for further green initiatives. • Work with the government towards its ‘net zero by 2050’ commitment. • Elevate our work on an international level utilising global contacts, brands and events such as COP26. • Monitor the progress of the British Beauty Council roadmap against the SBC’s framework and keep these goals and the overall execution of initiatives under review.

SCRATCHMAGAZINE.CO.UK 35

Time for a

Spring spree Y ou’ll always be our Valentine

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Say

NO more

Make your salon a safer space by expanding your knowledge on domestic violence & how you can support clients in need CHLOE RANDALL REPORTS BEHIND THE MASK Julie Knight, founder of Elite Eyelash Extensions & Training Academy, launched Behind The Mask to raise awareness of domestic abuse, and to ensure that beauty therapists and nail techs are able to recognise signs in their clients and team members. NO MORE Week, delivered by support organisation, Hestia, is an annual, international campaign running 6-12 March to raise awareness of domestic abuse and sexual violence. The campaign provides open-source tools and resources for individuals and organisations to take action and get involved in making a difference. According to Behind The Mask, a training initiative for hair and beauty pros, a staggering one in four women will experience abuse from a partner or ex-partner at some time in their life, and two women are killed every week. Abuse may be psychological, sexual, harassing, coercive, controlling or physical. As a nail technician, you form a unique relationship with clients at the desk and may notice when things seem different or if a client isn’t feeling their usual self. But how do you know if they’re having an ‘off day’ or if it’s something more serious? And how do you approach a client that you think may be suffering from abuse? You’re in a client-facing role with their hands quite literally in yours, so many clients feel comfortable talking to you and confiding in you about personal matters. Therefore, if you find yourself in a situation where a client confides something damaging or you notice something isn’t right, it is imperative that you act appropriately. Read on to find out more about training offered to hair and beauty professionals to help support clients suffering from domestic abuse and signs to note… 38 SCRATCHMAGAZINE.CO.UK

“Behind The Mask offers hair and beauty professionals free access to online learning and resources,” Julie reveals. “This may help you to spot the signs that someone is experiencing domestic abuse and guide you to respond in the best way. It’s not about intervening or interfering, but knowing how you can truly help someone who may really need it.” The aim of Behind the Mask is to raise awareness of domestic abuse across the UK. “Many of our colleagues don’t recognise the signs and most wouldn’t know what to say or do,” Julie says. “We may notice something that could lead to a life being saved. “Our instincts tell us to say, ‘you must leave!’ but how unhelpful, impractical and seemingly judgemental is that? I wanted others to feel confident to explore their concerns and know how they could help in a meaningful way.” To find out more about the training and campaign, visit www.behindthemask.online

CLIENTMATTERS

What are the signs? Julie Knight highlights possible indicators of domestic violence: • Not as talkative as usual. • Appearing withdrawn or anxious. • May have an unusual amount of bruising or injuries which they are trying to cover up. • If they are masking injuries, they may be more careful sitting down or getting up again or they may have overdressed given the weather. • You may notice that they simply ‘have to’ respond to text messages from their partner during the appointment. • They may comment that they’re in a hurry and need to get home and seem anxious about it. • They may not show up to their appointment or may have to cancel at short notice. With experience, you can tune into genuine sounding reasons for no-shows and late notice cancellations.

What do I say if a client confides in me? Julie Knight recommends the following: • “Is anyone helping you, like a friend, an advocate or even the police?” • “Do you know where to get help or impartial advice?” • “There are specialist services that can listen and advise about your options. I know where to find out about them if you would like to know more.” • “Would you like to use our phone so the call doesn’t appear in your call history?”

“You’re in a client-facing role with their hands quite literally in yours, so many clients feel comfortable talking to you and confiding in you about personal matters.”

Reaching out

Reaching out is sensitive and you need to be mindful that you could be wrong. It’s best to consider not only what you say, but also how you say it and where you say it. In open plan treatment areas, it can be hard to be discreet, so think about when and where your opportunity may arise. Trust your instinct to help you choose your moment. Consider the following phrasing: • “Are you okay? You don’t seem your usual self.” • “You seem a bit down. Has someone upset you?” • “We haven’t seen much of you recently. Is everything OK?” • “Wow, they text you a lot. Do they do that all the time?” • “I’m worried about you. I saw how they looked at you and you seemed scared.” They may choose to dismiss what you say and reassure you that they are fine. Respect their decision and try not to be disheartened. You’ve sown the seed that someone cares and you could follow up with, ‘You know where I am if you need an ear.’

TOP TIP

For clients not open to confiding in you, have leaflets and hotlines printed and available for those in need so they can subtly take one if they wish.

Domestic violence awareness training Salon business expert, Liz McKeon, is the ambassador for Shear Haven anti-domestic violence salon training for the UK & Ireland. “This training gives industry professionals the confidence to recognise and deal with the vulnerable client,” she reveals. “The Shear Haven training consists of a 20-minute training session followed by a short quiz. After completion, you will receive a personalised certificate of achievement. It can be printed out or shared via social media. “This domestic violence education programme equips professionals with the knowledge and resources to recognise the signs of domestic violence, successfully navigate conversations with clients who may be in danger, and pass along tools that can help them get to safety. “It is free of charge to complete, to reach as many people who need it as possible. To date, more than 25,000 beauty professionals from around the world have taken the training.” www.lizmckeon.com To begin the training, scan here

SCRATCHMAGAZINE.CO.UK 39

NAILTRENDS

SPRING/SUMMER

e t o n o t s d n e r t l i a n

Check out the seasonal shades & trending nail art looks your clients will be seeking for the spring/summer season BY CHLOE RANDALL

CND Shellac™ in Mind Over Matcha £13.95 + VAT www.sweetsquared.com

Daisy nails

A dainty look with a splash of red, created using CND™ products, available via www.sweetsquared.com.

Spotted on the likes of model, Hailey Bieber, daisy nail art will be cropping up everywhere this spring/summer, so it’s time to let your creativity blossom. Use both pastel and bright hues to offer a diverse range of daisy styles…

Style file

Turn to page 60 to check out a step-by-step guide to creating this ombré look by The GelBottle Inc’s Sadie Jordan!

A chic daisy design is featured on the two middle fingers in this stunning look by @haus_of_nails7.

Instagram.com/byrobynbeauty

Gelish Soak Off Gel Polish in Bloom Service (sold as part of the Full Bloom collection, £75 + VAT) www.gsgroupuk.com Artistic Colour Gloss in Dazzling Daydream £12.95 + VAT www.louellabelle.co.uk

Purple and white make for a pretty colour contrast, courtesy of @byrobynbeauty.

Colour note

“Keep the foundation colour nude for a great base to make the pastel hues really pop!” reveals Gemma Jones, Entity educator. 42 SCRATCHMAGAZINE.CO.UK

Instagram.com/beautyatno39

Instagram.com/haus_of_nails7

Nailchemy Gel Polish in Groovy £11.99 + VAT www.nailchemy.co.uk

The GelBottle Inc shades in Flashing Lights & Madam £14.50 + VAT each www.thegelbottle.com

Daisies meet animal print in this cute design by @beautyatno39.

Colour note

NSI Tech-Gel in White Lace £10.50 + VAT www.nsinails.co.uk

Social Media Stats

#daisynails – 3.3 million views #daisynails – 64,000 posts

“What’s better for spring than a floral pattern? As seen on many A-listers, including actress, Blake Lively, a floral print on a nude base is the perfect dainty look for the warmer months,” comments Victoria Trafford, CND™ education ambassador. “To recreate a floral look, start with a nude base then try various techniques to create the flowers. A dotting tool is ideal for helping to create minimal floral patterns.”

NAILTRENDS Salon System expert, Julie-Anne Larivière, created this abstract geometric design using Gellux shades, available from wholesalers nationwide.

Abstract nail art

This eye-catching design by nail artist, Sylvie Macmillan, at the KNWLS SS22 show uses CND™ shade Brick Knit finished with a sweeping of Lecenté’s Green Chrome powder.

This personality-packed trend, consisting of swirls, dots and bright colours, gives clients major retro energy and its popularity will continue to surge this spring/summer. Use bold and bright hues to create unique and bespoke designs for your clients… Salon System Gellux in Rose & Shine £11.95 + VAT. Available from wholesalers nationwide.

@lotte_bernards shares a colourful and striking abstract design.

Instagram.com/lotte_bernards

Izabelle Hammon Gel&Go in Jolie £13.50 + VAT www.izabellehammon.com

OPI Nail Lacquer in N00Berry £5.65 + VAT/RRP £14.30 www.opiuk.com

“Paint nail tips with an array of designs and display them in front of clients,” reveals Jessica Prout, Georgie Smedley Group ambassador. “Clients often struggle to choose designs on the spot, and this gives them something visual to look at without taking time out of the appointment to scroll through social media. This is the perfect way to upsell!”

Colour note

@porsha_nailedit creates a standout look featuring pastel tones, glitter and animal print.

Light Elegance Colour Gel in Pencils & Paint £18.95 + VAT www.sweetsquared.com

Dots and pink hues by @koltbeautyco make for a striking look. Instagram.com/koltbeautyco

Morgan Taylor Nail Lacquer in Plant One On Me £4.95 + VAT/RRP £10.95 www.louellabelle.co.uk

Instagram.con/porsha_nailedit

The GelBottle Inc Liner Brush £9 + VAT www.thegelbottle.com

Top tip!

Pantone’s Fashion Colour Trend Report Spring/ Summer 2022 features 10 standout colours for the season, which can be incorporated into your seasonal nail styles. “Our use of colour is connected to the cultural mood. As we explore a new future, we are looking for opportunities to do something completely different,” said Leatrice Eiseman, executive director of the Pantone Color Institute. The spring/summer 2022 colours are: Cascade

Instagram.com/nails.jeciv

Line art and bold hues by @nails.jeciv look oh-so artistic.

Coral Rose

Super Sonic

Popcorn

Potpourri

Bubblegum

Sudan Brown

Orchid Bloom

Coffee Quartz

Social Media Stats

Nail design created using shades from the CND™ Rise & Shine collection, available via Sweet Squared.

#abstractnails - 46.2 million views #abstractnails - 446,000 posts

Fragile Sprout

SCRATCHMAGAZINE.CO.UK 43

Originating from Japan and Korea, jelly nails (also known as ‘glass nails’) soared in popularity when Kylie Jenner posted a pic of the style on Instagram . And the trend shows no sign of slowing down.

Tones of pink, purple and blue make up this stunning watercolour design by @nailsthatlooklikepaintings. Bear decals add a playful touch to this colourful jelly ombré by @desiree_paradix_nails.

Salon System Gellux in Mauve Over (pearlised) £11.95 + VAT. Available from wholesalers nationwide.

CND Plexigel™ Builder Gel £19.95 + VAT www.sweetsquared.com

Shaping up

This stiletto shaped design featuring green tones by @kittensgotclaws_mn serves up a striking take on the trend.

A delicate watercolour nail design perfectly contrasts with striking styling at the KNWLS SS22 show. The look was created by nail artist, Sylvie Macmillan, using CND™.

Gelish LED Builder Gel in Clear £19.99 + VAT www.gsgroupuk.com

“There will not be a particular shape or length that will be trending this season, but rather various shapes and sizes. From short and square to oval, coﬃn and stiletto; everything is acceptable,” shares Julie-Anne Larivière, Salon System expert.

Feeling fruity? Serve up a twist on a block colour mani with a jelly effect, as shown in this style by Hazel Dixon.

Nailchemy Poseidon Glass Gel Polish in Water Sprite from £4.99 + VAT www.nailchemy.co.uk

TOP TIP

“It is getting harder to predict what new trends will make their way into the nail world, as we are now very much dictated by social media and influencers,” reveals Julie-Anne Larivière, Salon System expert. “Someone will create something and it will suddenly become the next big thing. I would say now more than ever it is super important for anyone in the nail industry to keep a close eye on social media trends.”

Nailchemy Aura Acrylic Gel in Cover Pink £14.99 + VAT www.nailchemy.co.uk Love is in the air with this gorgeous watercolour manicure by @emmanails_beautysalon.

Social Media Stats

Magnetic Through the Looking Glass Gel Polish in Yellow Glass & Pink Glass £14.80 + VAT each www.magneticnails.uk

#watercolournails - 531,100 views #watercolournails - 54,205 views Foils are added to this effortless style by @lollipopbeautyx.

Social Media Stats

#jellynails- 134.6 million views #jellynails- 191,000 posts 44 SCRATCHMAGAZINE.CO.UK

Instagram.com/lollipopbeautyx

Instagram.com/kittensgotclaws_mn

The watercolour manicure, a trend that’s returning from 2015, involves an ombré look that incorporates around three colours into one nail. Artistic and pretty in pastel hues, this look is ideal for a quick and eﬀective style that’s also handy if you’re not too conﬁdent with nail artistry.

Instagram.com/emmanails_beautysalon

Instagram.com/desiree_paradix_nails

The GelBottle Inc Gel Polish in Glass Green £16.50 + VAT www.thegelbottle.com

Watercolour nails

Instagram.com/nailsthatlooklikepaintings

Jelly nails

Gelish Blooming Gel £16.99 + VAT www.gsgroupuk.com

Morgan Taylor Nail Lacquer in Feeling Fleur-ty £4.95 + VAT/RRP £10.95 www.louellabelle.co.uk

Flower power adds a stunning element to this nail look created by @serenaporrettanailartist.

Instagram.com/ sereneporrettanailartist

Hello Kitty meets the jelly nail art trend in this striking design by @stay.witch.

Instagram.com/stay.witch

NAILTRENDS

Colour note

The alternative French

“The alternative French made waves last year with bright, bold colours – and we’ve also seen the French tip flipped in a crescent shape to the bottom of the nail to create a cuff. This year it’s going one step further,” comments Victoria Trafford, CND™ education ambassador.

For clients keen to break away from tradition and dip their ﬁngers and toes into a fresh new look, this alternative style oﬀers the same elegance as the classic French, but with with a touch of expression. Mix up the tip shade, add art or experiment with smile line placement.

‘The French tip can also be turned 90 degrees to create a side tip. This is a great trend to get behind if you struggle with the traditional French because anything goes!”

Colour note

“There are so many different nail art ideas that are currently trending, but I believe that alternative French manicures will be huge this season, especially because they are a different take on the traditional French manicure and are a great way to spice up your nails,” adds Tiffany Minifie, TGB nail expert.

INK London 10mm Liner Brush £3.33 + VAT www.inknails.com

Mobile and session manicurist, @polishedbylolo, serves up a double French in pastel hues fitting for spring.

@paiwaloves adds dainty florals by the free edge for a spring-friendly take on the French.

Halo Gel Polish in Snapdragon £5.49 + VAT www.purenails.co

Instagram.com/paiwaloves

Light Elegance P+ Gel Polish in My Masterpiece £13.95 + VAT www.sweetsquared.com

Glitterbels Core Powder in Jupiter £9.95 inc VAT www.glitterbels.com

Instagram.com/polishedbylolo

Bold and bright alternative nail styles were created by Julie Bryan and her team for the Fashion’s Finest showcase at London Fashion Week, SS22.

OPI Nail Lacquer in The Pass is Always Greener £5.65 + VAT/RRP £14.30 www.trade.opuk.com Popping hues of pink and white create an oh-so-chic alternative French design in this look by Nailchemy educator & ambassador, Carla Mitchell.

Colour note

Pure Nails ambassador, Luci Goodyear, creates this dazzling alternative French design with various shades of glitter.

“This year, we will see more diverse French nail styles. Colours will diversify too,” comments Tina Hallows, Pure Nails VIP. “Wearing a basic French nail is not for everyone, so mix up the colours, angles and shapes. I’m finding more clients are wanting a round/oval shape this year, however my favourite is the tapered square shape.”

SCRATCHMAGAZINE.CO.UK 45

NAILTRENDS

Add sparkle to your blue designs to create a dazzling look, as demonstrated by Pure Nails ambassador, Luci Goodyear.

Blue nails

Blue nails have grown in popularity over the last few months, with over 184 million views for the hashtag #bluenails on TikTok. So if you have an indecisive client, who doesn’t know which colour to opt for this spring/summer season, suggest they jump on the blue bandwagon.

We are getting all the icy feels this spring/summer with this stunning style by Light Elegance brand ambassador, Gabi Williams.

CND VINYLUX™ in Oceanside £4.95 + VAT/RRP £11.95 www.sweetsquared.com

Mii Colour Confidence Nail Polish in Midnight Magic from £4.50 + VAT/RRP £9 www.gerrardinternational.com Gelish Soak Off Gel Polish in Best Buds (sold as part of the Full Bloom collection, £75 + VAT) www.gsgroupuk.com

Instagram.com/pashy_nails

OPI Nail Lacquer in Can’t CTRL Me £5.65 + VAT/RRP £14.30 www.opiuk.com

Colour note

“Green hues seemed to take the crown last year, but this year it’s all about blue,” says Victoria Trafford, CND™ education ambassador. “To take blue up a notch into spring/summer, try creating an ombré of blue shades on each hand. This look is a quick and easy win in-salon, but still looks professional and slick.” @_j.houston_ created this dreamy blue design featuring nail art and embellishments. Tones of popping blue are used in this alternative French design, created by @pashy_nails.

Instagram.com/j.houston

Salon System Gellux in Blue Buoy £11.95 + VAT. Available from wholesalers nationwide.

Instagram.com/fehnuu

Nailchemy Prophecy Gel Polish in Hydrangea £4.99 + VAT www.nailchemy.co.uk

This classic and timeless bright blue nail look was created by Julie-Anne Larivière, Salon System expert.

This ombré, sparkly design by @fehnuu makes for a stunning blue nail style.

Social Media Stats

Lecenté Create in Soho £11.95 + VAT www.lecente.com / www.ellisons.co.uk / www.sweetsquared.com

#bluenails - 184.5 million views

Colour note

“Social media makes nail art more accessible as it often prompts your clients to try something they may have not tried before. Make sure you are well prepared for these requests,” advises Julie-Anne Larivière, Salon System expert.

46 SCRATCHMAGAZINE.CO.UK

Instagram.com/thenaildresser

#bluenails- 2.4 million posts

Theresa Foddering, aka @thenaildresser, created this nail style using Lecenté’s Blue Faith over Lecenté Create Soho.

Halo Gel Polish in Far, Far Away £5.49 + VAT www.purenails.co

@honeytreenails experiments with a variety of hues in this popping design.

The Skittles manicure

CND Shellac™ in Among The Marigolds £13.95 + VAT www.sweetsquared.com

Indecisive? Or just on-trend? Cater to colour-loving clients with a multi-coloured nail style, dubbed the ‘Skittles manicure’.

Image courtesy of Ambra Vernuccio Instagram.com/honeytreenails

NAILTRENDS

Artistic Colour Gloss in Mystic Mint £12.95 + VAT www.louellabelle.co.uk US tech, @cynbully, serves up multi-coloured tips alongside her chosen hues.

Instagram.com/cynbully

Glitterbels Hema-Free Gel Polish in Banana Smash £7.99 inc VAT www.glitterbels.com

Instagram.com/manigrrl

Top tip!

“To show off your work in front of your clients/followers, try looks on yourself and publish pictures wearing them on your social media page,” comments Tiffany Minifie, TGB nail expert. “Make sure you have a well-lit background and a good close-up shot of your nails. Get yourself a portable ring light to capture stunning nail shots wherever you are!”

NSI Perfectly Pretty Maple Leaf Acrylic Powder £7.95 + VAT www.nsinails.co.uk Izabelle Hammon Gel&Go in Amour £13.50 + VAT www.izabellehammon.com

A metallic twist is put on the Skittles manicure in this look by @manigrrl. Instagram.com/naillacquertherapy

Shades of Halo Gel Polish in French White, Snapdragon, French Pink and Dreamer are used in this stunning design by Christina Birch.

STYLING TIP

A Skittles manicure doesn’t just have to be an overlay. Embrace your creativity by adding nail art to the Skittles manicure. Calgel in Goal Digger £16.98 + VAT www.izabellehammon.com

Gelish Soak Off Gel Polish in I Lilac What I’m Seeing (sold as part of the Full Bloom collection, £75 + VAT) www.gsgroupuk.com

Experiment with the Skittles manicure trend with various colours and glitters, as demonstrated by @naillacquertherapy.

Instagram.com/houseofladymuck

Lightning bolts add a bright element to this striking design by @houseofladymuck.

Light Elegance Buttercream in Farm Fresh £15.45 + VAT www.sweetsquared.com

SCRATCHMAGAZINE.CO.UK 47

Spring Farmer’s Market Spring 2022 ButterCream

Inspired by a plethora of colours and fresh offerings that local markets provide, the Farmers Market palette is perfectly on-trend for Spring 2022. These six NEW shades provide maximum colour impact in a one-coat application.

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JimmyGel™ The perfect partner to your ButterCreams

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Formulated in the U.S.A, JimmyGel™ is a 100% HEMA free, soak-off builder gel in a bottle that allows you to create, sculpt and overlay the natural nail. Apply under all Light Elegance™ products for 21+ days wear.

NEW

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Boomer White

• 100% HEMA-Free • Full natural nail integrity • Compatible under hard or soak-off gel • Formulated to file quickly • LED and UV curable

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Notes from

SCRATCHCOLUMNIST

The Beauty Guru Salon owner, Habia advisor & inclusivity awareness educator, SAM MARSHALL (she/her), serves up advice to better your business & ensure that it’s inviting to all

LGBTQIA+ History

Image courtesy of www.madeleinepenfold.com

ebruary marked LGBTQIA+ History Month, but why should we only talk about it during a specific month each year?

Every August, I see the streets of Manchester awash with rainbow displays in shop windows, Pride flags everywhere and a selection of Pride t-shirts in the windows of Primark for Manchester Pride. Everyone wants a piece of the action and our city becomes fabulously vibrant, colourful and totally ‘gay’. I do, however, find this somewhat bittersweet. As a gay woman, I would love to see our allies, supporters and my community celebrating and being celebrated all year round, and not just for profit. As consumers, we queer folk are savvy and a quick internet search can tell us which businesses don’t give a penny to any LGBTQIA+ charities but have cashed in nonetheless. I’m sure, by now, most of you know someone who comes under the diverse LGBTQIA+ umbrella, but it’s possible you aren’t aware of how hard our ancestors struggled trying to be their authentic selves. Let me bring you a speedy introduction to our history:

as an outspoken advocate for gay rights, Johnson was one of the prominent figures in the Stonewall uprising of 1969. This kick-started a wave of support for the community. At this time, being gay was classified as a mental illness.

1967: Same-sex became legal in the UK The Sexual Offences Act was passed which decriminalised private same-sex acts between men aged over 21, while at the same time imposing heavier penalties on street offences. The law wasn’t changed for Scotland until 1980, or for Northern Ireland until 1982. The first gay pride was in London on 1 July 1972.

Section 28 was abolished in 2000 in Scotland and 2003 in England and Wales. It was a ban on the ‘promotion

(read: education) of homosexuality’ in schools “As a gay which was introduced in 1988 by Margaret woman, I would Thatcher’s Conservative government. love to see our allies, Same-sex marriage was first legally in the Netherlands on The Stonewall Riots (also known supporters and my acknowledged 1 April 2001. as the Stonewall uprising, Stonewall Rebellion, or simply Stonewall) was a community celebrating series of demonstrations by members Same-sex couples and single LGBTQIA+ and being celebrated adopters of the gay community in response to a have had the legal right police raid that began in the early hours to adopt since 2005, and the number of all year round, of 28 June 1969 at the Stonewall Inn in the children adopted by same-sex parents is Greenwich Village neighbourhood of New York. growing every year. and not just for profit.” Legislation to allow same-sex marriage in Marsha P. Johnson was a black American gay liberation activist and self-identified drag queen. Known 50 SCRATCHMAGAZINE.CO.UK

England and Wales was passed by the Parliament of the

SCRATCHCOLUMNIST United Kingdom in July 2013 and took effect on 13 March 2014. The first same-sex marriages took place on 29 March 2014. Same-sex marriage is legally performed and recognised in 31 countries (nationwide or in some jurisdictions) with the most recent being Costa Rica. Chile and Switzerland will allow same-sex marriage later this year. It is illegal to be gay (mostly for everyone and in some countries just for two men) in 69 countries across the world, and half are in Africa alone. The death penalty is a legally prescribed punishment for same-sex acts in several countries including Brunei, Iran and Saudi Arabia. In April 2005, it became legal under The Gender Recognition Act 2004 for someone to change their legal gender in the UK. It is illegal to be transgender in 13 countries. This is mostly due to ‘cross-dressing’ laws. The punishments range from fines to corporal punishment. There are, however, 37 countries that criminalise transgender people because they fall under other associated laws. In 2010, ‘gender reassignment’ was added to The Equality Act, which protects trans people from discrimination. Although we know this term as referring to surgery, it does include social transition (e.g. change of pronouns, appearance, and name) and is worded ‘being or becoming transgender.’

“We are heading in the right direction and have come a long way, so bust out those rainbow manicures!”

We are heading in the right direction and have come a long way, so bust out those rainbow manicures and celebrate all things LGBTQIA+ not just this month – but all year round.

TIME TO TALK I will be speaking on the Business Skills Stage at Professional Beauty London on Monday 4 April at 2pm with barber Keri Blue from Hair Has No Gender. Our focus is: Inclusivity: practical ways to make your beauty business welcoming and accessible to transgender and non-binary clients.

DID YOU KNOW…? You can now mark your business as ‘LGBTQ-friendly’ and as a ‘Transgender Safe Space’ on your Google listing to let customers know they’re always welcome. These attributes appear on a business’ Google listing on Maps and Search and will be a welcome sign for anyone nervous about trying somewhere new. Simply click on the Attributes section of the listing editor and select attributes such as ‘Transgender Safe Space’ and/or ‘LGBTQ-friendly’. Click on the relevant tag and then click ‘Apply’.

SAVE THE DATE! Sam is hosting Trans Awareness Training on 7 March @ 7pm and 12 April @ 10am. Scan to sign up

www.thebeautyguru.me /Beautygurumediacity @thebeautygurusalon @beautygurusam

SCRATCHMAGAZINE.CO.UK 51

AVAILABLE IN ALL LEADING WHOLESALERS

WWW.PURENAILS.CO

Find your Happily Ever After with Halo Gel Polish Glass Slipper

Enchanted Rose

Far, Far Away

Ballgown

Fairytale

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REFLECTIVE CAT EYE POLISH

USE WITH OR WITHOUT MAGNET

COMPANYSPOTLIGHT

Colour &

Heart It’s the home of hugely popular gel brands, Calgel and iZ Pro Colour, and for 23 years has been inspiring and promoting confidence in nail professionals. From its head office in Milton Keynes, Izabelle Hammon Ltd offers a burgeoning product portfolio that allows its trained pros to offer gorgeous, glossy nails that last, and heralds the achievements of its techs as its greatest coup.

Izabelle Hammon

Company namesake, Izabelle Hammon, is at the helm, and has had a passion for nailcare and colour since she uncovered a nail gel system in her homeland, South Africa, in 1998. She brought the gel brand to UK shores and has grown her company into the manufacturing and distribution powerhouse it is today. Supported by her family from the offset, daughter Nicola has followed in Izabelle’s footsteps, honing the role of director and overseeing the day-to-day running of the business.

Nicola Hammon-Molloy

The most recent additions to the IH portfolio include the brush-on Gel&Go range and iZ Body, a trio of multi-use, vegan nail and body care products. “For over two decades, we have been chosen to be a part of a nail tech’s career journey; whether they are just starting or expanding their business,” Izabelle comments. “We help our pros to grow in confidence through high-quality training and continuous support.” Calgel is only sold to technicians who have successfully trained in application of the formula. “Our training ensures that technicians have a full understanding of product knowledge, application, removal, and contra-indications,” explains Nicola. “It also helps protect the reputation of the brand and the investment of thousands of those who have trained in Calgel since 1999, and more recently iZ Pro Colour.” IH Ltd continues to focus on creating and sourcing high quality products that are long-lasting and reliable, that are either created in-house or are as locally sourced as possible. “We love ‘fuss free’ product ranges that help create perfect nails in just a few steps,” Nicola continues. “Success for us is based on returning customers. Our goal has never been to become the ‘biggest’ nail brand. We prefer a customer base that allows the team to have more personal connections and build relationships with those that choose to invest in our training and products.”

54 SCRATCHMAGAZINE.CO.UK

Meet the brands

From South Africa to the UK; explore Izabelle Hammon Ltd’s colourful journey into the pro nailcare market & exciting developments from its much-loved brands

Calgel It’s the brand that started Izabelle Hammon’s business journey; a flexible, soak-off gel system created to offer clients an alternative to L&P acrylics and long-lasting, chip free gel colour. “With correct prep, application and aftercare, Calgel will last until you choose to remove it,” Izabelle comments. “It soaks off quickly and easily, leaving healthy natural nails beneath and you can use it infill regrowth every two to four weeks.” The Calgel system includes an all-in-one clear builder gel and a range of colour gels that can all be applied to the natural nail with no need for primer or bonder. “Calgel’s Clear Gel can be used to build shape and correct ridged or broken nails when required, or extend length through sculpting or tip extensions.”

Gel&Go

iZ Pro Colour

Similar to Calgel in application, iZ Pro Colour is slightly harder wearing and can cure under LED light in 30 seconds. “It is still a soak-off gel, but performs like a hard gel,” reveals Izabelle. “iZ Pro Colour has the ability to offer buildable colour to smooth any small dips or bumps in the nail for a flawless finish.” The formula has a higher viscosity than Calgel and can take a little longer to soak off.

“A number of technicians prefer brush-on gel application, so we spent years sourcing an ideal brush-on gel formula,” reveals Nicola. “Gel&Go is HEMA-free and has a self-levelling, no wipe formula. It also allows us to offer different finishes and effects that aren’t always possible with our higher viscosity gels, Calgel and iZ Pro Colour.” Gel&Go can be applied directly to the natural nail for an express gel mani that will last up to 14 days. Two coats of colour offer depth and the optional base and top coat provide added strength and protection for a long-lasting finish. “The Gel&Go formula has a high shine, no-wipe finish that can be soaked off and layered on top of builder gels or L&P acrylic,” Nicola adds. “The curved brush allows for precise and easy application.”

COMPANYSPOTLIGHT

TIMELINE OF EVENTS 1998

While living in South Africa, Izabelle was introduced to a gel product by her mother and sister, Annalise. At the time, Izabelle and her husband had just lost their business and with two young children to support, they made the decision to move to the UK. She contacted the importer of the gel brand in England and became a distributor for the range. Six months later, Izabelle noticed some changes in the product so returned to South Africa to seek a gel that performed like the original one she had used, and found Calgel. Izabelle was granted the exclusive rights to import and distribute Calgel in the UK.

1999

Calbrook Cosmetics UK launched from Izabelle’s home with a One Phase Clear Gel, a range of gel colours and complementary nail products. Izabelle travelled across the UK to demonstrate application of the product and quickly secured her first customers. She ran training courses either at their homes or in salons, as Calgel has always required training before purchase.

2000

Distributors were appointed in various regions across the UK and were trained as educators to offer courses in their local area. Garey Hall, who was a big part of the early business growth, had a passion for education and assisted with training across the UK and Europe.

Garey Hall

Izabelle attended her first trade shows with the UK distributors and the warehouse was expanded, filling a double garage in Izabelle’s new home. The team began to grow and the first European distributor was appointed in Denmark. Within a few years, there were 10 European distributors.

2001

The business and stock quickly outgrew the home office, and Izabelle moved to property that had a converted garage for stock, offices and a separate training room.

2005

In November 2005, Izabelle moved the business away from her house into an office, warehouse and training facility in Luton. Prior to the move, the decision was made to manage all stock, customer care and shipping at the head office, rather than continuing with the local distribution model. This allowed for consistency and ensured one team focused on technical support and training. The team grew and the business structure saw dedicated departments responsible for each part of the business.

2009

The business underwent a rebrand with an eye on the future, and Calbrook Cosmetics UK became Izabelle Hammon Ltd.

2011

The original owner of Calgel in South Africa was looking to sell the business, so Izabelle made the steps to start production in the UK. Seven colours launched that were made in England and developed by Izabelle Hammon Ltd. Eventually, gels imported from South Africa were discontinued, and the entire Calgel range is now created and developed in the UK. Izabelle founded the iZ Beauty of London brand, which launched to help protect colour from chipping. Originally named iZ Gel, it has since been renamed Pro Base&Build. The product can be purchased by pros who already hold a certificate in a sculpting or builder gel and used alongside other other gel polish systems to offer protection from chipping and extended wear time.

2012

After the launch of Calgel UK, a larger warehouse in Milton Keynes was acquired to house the manufacturing centre, warehouse and office.

2016

A range of gel effect nail polishes launched to matched Izabelle Hammon Ltd’s best-selling gel colours.

2017

Pro Colour is unveiled under the iZ Beauty of London brand; an LED curable colour gel range that cures in 30 seconds. The soakoff gel performs like a hard gel and offers buildable colour so techs can smooth any dips or bumps in the nail without the addition of a clear gel. Pro Colour was developed by adding colour to the Pro Base&Build clear gel. It was later launched in pots for those that prefer traditional application, and Izabelle added a handcare range to the iZ Beauty of London line; developed and made in England.

2019

Gel&Go is added to the brand portfolio; a gel in a bottle range with a no wipe, HEMA-free formula.

2020

Izabelle Hammon Ltd hosted its first online training courses in response to Covid-19 restrictions.

2021

The team introduces iZ Body; a range of nail and body care products designed to be used in-salon and to retail to clients. Launching with three multi-use products, the iZ Body range is vegan and crueltyfree and uses as many naturally derived products as possible. Developed using UK based manufacturers, all packaging is either reusable, recyclable or >> made using recycled or bio-based materials. SCRATCHMAGAZINE.CO.UK 55

COMPANYSPOTLIGHT

Product pick!

“I love the Izabelle Hammon Clear Full Cover Tips and have been experimenting with the product for nearly a decade,” reveals Izabelle. “I launched pre-painted full cover tips with nail art designs and didn’t forsee how popular these tips would become. The clear tips are available in a variety of shapes; from Stiletto to Almond, Coffin to Round. “Calgel is still my favourite gel. I love it today for the same reasons I fell in love with it 23 years ago!”

Celebrity fans Calgel and iZ Pro Colour shades have been seen on the nails of a number of celebrities, including Emily Atack, Nicole Scherzinger, Imogen Thomas, Michelle Heaton and Jodie Kidd.

Bestselling shades The bestselling gel hues in the Izabelle Hammon portfolio are the scarlet British Red, pale pink Sweetheart and versatile White. All are available in both Calgel and iZ Pro Colour formulas.

Ambassador spotlight Lia Clarke of Swoon Nails, Glasgow, is the creative brand ambassador for Izabelle Hammon Ltd. “Lia was chosen to be our ambassador after showing a huge commitment and loyalty to our brands. She has worked so hard to build a name for herself and for Calgel, which meant that we noticed her instantly,” Nicola reveals. “We wanted to show our appreciation by awarding her with our sole ambassadorship. We are so grateful to have her as part of the IH family.”

Product pick!

“My favourite gel is Calgel Clear,” comments Nicola Hammon-Molloy. “I love that Calgel allows you to craft the perfect nail finish and it offers protection for the natural nail. It’s versatility means it can be used to adhere Full Cover Tips or sculpt extensions. “I have quite flat natural nails, so Calgel Clear helps add shape. For colour, I enjoy using Gel&Go as its curved brush makes application so easy and it selflevels beautifully. I layer it on top of my build layer of Calgel Clear and seal with Gel&Go 2in1 for a high-shine finish.”

Tip-top training “Customer retention and continuing to be a support for those that have invested and put their trust in us and our products is our key focus.”

Future focus

Izabelle Hammon Ltd is making a commitment to be more sustainable. “Our goal is for any new packaging for our brands to be recyclable, made using recycled or bio-based materials, and/or reusable,” reveals Nicola. “In order to reduce waste, future products launched under the iZ Body range may be launched using existing packaging and updated at a later date to a more sustainable option.” The iZ Pro Colour jars are made from over 90% bio-based materials and will be replaced by recycled materials later this year, alongside a new style Calgel jar. “Our other goal is to reconnect with our customers following the effects of the pandemic,” Nicola continues. “We are planning to relaunch our IH Roadshows nationwide and can’t wait to see everyone in person again.” www.izabellehammon.com /izabellehammonuk @izabellehammon @izabellehammonuk 56 SCRATCHMAGAZINE.CO.UK

Spearheaded by head of education, Robyn McCarney, Izabelle Hammon Ltd offers training courses in Calgel and iZ Pro Colour application, with Gel&Go courses available soon. The training courses, accredited by The Guild, are available online or in-person and the company keeps classes small so that every student can get the support needed to start their career as a Calgel or iZ Pro Colour nail stylist. The company does not sell its core products without training. “We are an exclusive gel system provider, with users that share our passion for putting the health of the client’s nails first while offering long-lasting results,” Nicola reveals. “We want to be a stable and consistent presence for our existing pros and for those in the future that want to train with us.”

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SCRATCHCOLUMNIST

Chair – Marian Newman BEM

Deputy chair & director of information – Sue Davies

Director of education – Donna Clayton

Director of finance & legal affairs – Denise Spragg

THE FORCE

OF THE FEDS DONNA CLAYTON explores what an industry licencing system could mean for nail pros & educators QUALIFICATIONS & REGULATION: ARE YOU PLANNING FOR THE FUTURE?

here is regular chatter amongst nail professionals and educators about the possibility of regulation for the sector. There are many opinions on this subject, and whether anything comes to fruition is yet to be seen. However, a recommended amendment to the Health & Care Bill in Parliament is to overhaul the aesthetics sectors and introduce a licencing system. But what does this mean for the other sectors and, more specifically, the nail sector? At present this is unknown, and this is not intended to scaremonger, but to be warned is to be armed. As an industry collective, we have shouted about regulation in order to protect our industry and keep it thriving. Covid-19 has thrown a spotlight on multiple sectors and highlight some incredible work by our industry, but it also raised a number of issues. Is licencing a possible solution? Could this filter down from aesthetics to all sectors? Yes, and yes, it could. If a form of licencing is introduced, what will you need to note regarding qualifications? It’s important to understand the types of qualifications and certificates to answer this.

QUALIFICATIONS

A qualification refers to an Ofqual regulated qualification taken, such as NVQ or VRQ. This can be taken in the form of an award (a single unit), a certificate (a couple of units) and a diploma (a suite of units making an entire qualification). The qualification content is written by Habia, our industry authority, and stands as the National Occupational Standards (NOS), which provides a framework and benchmark for all awarding organisations to work with. This is regulated by Ofqual, an independent government body. Awarding organisations (AO’s) such as VTCT, ITEC, City & Guilds and CIBTAC create their full suite of qualifications using the NOS and implement their assessment strategies to provide some individuality. These are all audited for quality internally within each centre offering the courses. Essentially, this means that if you do a Level 2 Award in Manicure with any AO, you will learn and be assessed against the same criteria across the country and the other organisations. 58 SCRATCHMAGAZINE.CO.UK

CERTIFICATES

Accredited courses are certificates issued by an accredited training establishment that has been approved through its linked insurance company. Each accreditation company has its own criteria for cross-checking approvals, and each differs slightly from each other. They do not use or are required to use the NOS as a medium for approvals. This can lead to one insurance company not accepting a course certificate achieved through an accredited provider that is not linked to them, leaving the learner obliged to stay with the same insurance company, or with an uninsurable course for the provider. Essentially, there is no industry framework to work towards or an auditing process for quality assurance. There are some fantastic training providers that use the NOS to write their accredited courses, but they are not checked against them. Both qualifications and certificates have their place. Not everything you wish to complete is available on the NOS, and this is where accredited training truly comes into its own, as it’s fantastic for advancing skills, masterclasses, CPD courses and workshops.

BACK TO SCHOOL?

If a form of regulation is introduced, the only auditable process and criteria that can be used to benchmark standards is the NOS. This may mean that you will have to demonstrate that you have a baseline set of regulated qualifications in order to meet the requirements. Does this mean back to college or a classroom? Absolutely not. As a working and experienced professional, you need to be ‘assessed’ against the standards. This can be done by taking the required practical examinations and sitting the relevant theory tests and examinations. Unless there is a gap within your learning, you do not need to sit in a classroom and re-live all your previous learning. There are several providers and centres that can provide this route for you to complete the assessments in a timely and cost-effective fashion. Example of baseline courses would be Level 2 Manicure,

SCRATCHCOLUMNIST

“Educators: exploring your baseline qualifications is essential and will allow you to tweak your business model to offer regulated qualifications.”

Pedicure & Gel Polish, then progressing to Level 3 Nail Services to cover liquid & powder enhancements, E-filing and UV hard gel. Depending on the provider, they can be grouped into one certificate for Level 2 and one for Level 3. Each is also available as a single unit. The benefits of completing this opens up more doors in the future; for regulation and contribution to the set standard benchmark within the industry. It will also allow you to progress to higher level qualifications as they arise, teach regulated qualifications, further cement your expertise with your clientele, gain insurance with any provider and demonstrate to beginners what is needed to become a nail pro.

WHAT DOES THIS MEAN FOR EDUCATORS?

Exploring your baseline qualifications is essential and will allow you to tweak your business model to offer regulated qualifications. But what about teaching qualifications? There are some companies that offer educator certificates and they will continue, but only teaching within the umbrella of these companies. You cannot offer regulated qualifications if you do not possess an Ofqual regulated teaching qualification. There are some accredited course providers who offer an AET (Award in Education & Training) course without it being backed by Ofqual, but unfortunately this will not allow you to teach regulated courses, even if it is mapped out to the NOS. It needs that backing, and it can be misleading to call that course an AET or refer to Levels if it is not Ofqual backed, so please check thoroughly when researching. If this is the case for you, my recommendation is to seek a higherlevel qualification that is Ofqual backed, such as the CET (Certificate in Education & Training) or the DET (Diploma in Education & Training). Furthering your education in teaching is vital and you will gain far more knowledge to help you deliver your courses after completing www.the-fnp.com

/TheFNPUK

such qualifications. Will accredited training still be utilised? Absolutely, but not for the baseline or foundation courses, as they would revert to where they started initially. If this does come to pass and filter across all sectors, it won’t be overnight and there will be a ‘grace’ period, but consider that if you started now, you can spread the cost and find the right centre for you; breaking down your learning into manageable chunks. We’ve seen with the logistics industry what happens when supply and demand are unbalanced; towards the end of any grace period, you can almost guarantee the price will increase or places available to do this will become limited. Will you wait and see? Or will you be proactive and take the pathway regardless of the Bill outcomes and possible regulation?

SAVE THE DATE!

The FNP Seminar Social (postponed from December 2021) is taking place on Sunday 20 March, 12.30-8.30pm at Impact Hub, Kings Cross. The event welcomes an afternoon of seminars from industry experts, followed by a social. The line-up includes: Debbie Lewis, who will discuss how to rebuild your business post-pandemic. Marian Newman BEM, FNP chair, who will be talking about some of the most important science to affect our industry in recent years. Sam Blake, who will reveal how to work safely in our salons and maintain good posture. Samuel Sweet, co-founder of Sweet Squared, who will discuss why your business branding is so important. To purchase a ticket, scan here

@the_fnp_

SCRATCHMAGAZINE.CO.UK 59

SCRATCHCOLUMNIST

STYLE WITH

e i d a S

‘ Creative nail expert & content creator for TGB & Peacci, SADIE JORDAN, shares on-trend nail styles, tips & step-by-steps

Battle of the blend: How to perfect a gel polish ombré

reating the perfect ombré with gel polish can be tricky, and I’m frequently asked about the technique I use to create a beautiful blend.

An ombré can look stunning on its own for a subtle step away from a single colour mani or traditional French, however I love using it as a base for detailed nail art to take a nail style to the next level. One of my favourite designs of all time is a set of Sailor Moon press-on nails that I created for a client’s birthday. I just love how the soft ombré backdrops add dimension and make the nail art stand out.

TOP TIPS • Try to master a vertical gel ombré before moving on to a horizontal one. Paint one half of the nail with one colour and the other half with another. Blend your colours up and down first and then from side to side. • Blending a sheer gel colour with an opaque pastel one will make it easier to achieve a smooth ombré. Colours such as TGB’s nude Marshmallow or any from the Sheer Simplicity collection are ideal. • Creating a gradual blend between a dark and light colour (such as black and white) is difficult. Try mixing these colours together on a palette and placing them in three stripes across the nail before blending. • Work in thin layers to make the blending process easier. More product will make it harder to mix the colours together and you’re more likely to flood the sidewalls. • Always clean your ombré brush between blending to remove excess product. • Allow the gel polish shades to self-level before curing to minimise the appearance of brushstrokes. SAVE • Use the TGB Ombré Brush lightly to THE DATE! minimise brushstrokes. I will be hosting a live

For more help with the ombré technique, watch my video tutorial by scanning here

60 SCRATCHMAGAZINE.CO.UK

ombré workshop at 8pm on Sunday 20 March on my Instagram page (@sadiejnails). Don’t miss it!

STEP-BY-STEP: Lilac Ombré Daisies As Mother’s Day takes place on Sunday 27 March, I thought I’d ask my mum to help me choose a nail design for this month’s tutorial. She suggested something afternoon tea-inspired or that I use her favourite colour, lilac, and add some floral nail art. Based on her suggestions, I decided on this delicate ombré design scattered with pretty little daisies. I think I’ll also need to take her out for afternoon tea! 1. Following nail prep and application of TGB 2in1 Base Coat, apply one coat of TGB’s Marshmallow shade and cure. 2. Paint the lower half of the nail in a thin coat of Marshmallow and the other half in TGB’s lilac shade, Madam. Do not cure. 3. Using TGB’s Ombré Brush, drag Madam into Marshmallow using small vertical strokes before blending the colours from side to side. Cure. 4. Use the Detail Brush and TGB’s white shade, Daisy, to paint an ‘X’ shape, followed by a ‘+’ shape on top as a guide for the daisy petals. 5. Create a petal shape from each line and cure for 60 seconds. 6. Using the end of the Detail Brush or a dotting tool, place a small circle of the yellow Flashing Lights shade in the centre of the daisy and cure. 7. Top off the mani using Extreme Shine Top Coat and cure for a beautiful glossy finish.

Follow Sadie:

TGB PRODUCT LIST:

• 2in1 Base Coat • TGB shades in Marshmallow, Madam, Daisy & Flashing Lights • Extreme Shine Top Coat • Detail Brush • One Stroke Brush @sadiejnails

The GelBottle Inc products are available via www.thegelbottle.com /thegelbottleinc /TheGelBottleInc

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SEASONALEVENTS

MINDING Mother’s Day affords a renewed focus on mumsto-be, new & mature mums. REBECCA HITCHON discovers how to tailor your treatments to these client types to reap rewards

mum Save the date! Mother’s Day is Sunday 27 March

You’ve just got through the Valentine’s rush and now there’s another seasonal occasion to note: Mother’s Day. It offers a chance to boost your treatment offerings to satisfy a range of clients, as well as make a profit from retail items. Let us show you how..

MUMS-TO-BE

The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your marketing focus to expectant mothers.

“Mothers-to-be have a lot to prepare for and depending on the stage of their pregnancy, they can Toni Larkin feel uncomfortable. Late in pregnancy it can be difficult to maintain footcare so I would recommend a relaxing, luxury pedicure,” comments INK London educator, Toni Larkin. “This can include scrubs, hard skin removal, masks, massage and either a traditional or gel polish finish. If the mother-to-be is in the first three months of pregnancy, skip the massage and replace it with heated booties.” Jessica Cosmetics Thermal Pedicure Booties £37 + VAT www.gerrardinternational.com

Light Elegance Q&Lu Salt Soak £17.95 + VAT/RRP £42.95 www.sweetsquared.com

INK London Fresh Cuticle Oil £2.08 + VAT www.inknails.com

62 SCRATCHMAGAZINE.CO.UK

Louella Belle brand ambassador, Kay Kirsop, offers luxury pedicures to mums-to-be. “I focus on the foot massage and try and make this as long as possible as it is the most enjoyable part of the treatment. Be careful Kay Kirsop around the ankles if the client is suffering from swelling, as this can be sore,” she says, recommending retailing massage creams and lotions for home use. Kay uses Dadi’Oil, from Louella Belle’s online retail platform, Lisa & Lou, to hydrate pregnant clients’ nails as their hormones are changing, which can lead to dryness of the nail plate.

Famous Names Dadi’Oil £7.50 + VAT/RRP £13.50 www.louellabelle.co.uk OPI Pro Spa Moisture Whip Massage Cream £8.40 + VAT/RRP £14.30 www.trade.opiuk.com

However, Pure Nails ambassador Abi Garvey reminds not to forget about a traditional or gel polish finish. “I know that I had to have at least my nails and toes looking perfect for my birth,” she smiles.

TECH TALK

Lily Snape, owner of the Beauty Bungalow in Preston and new mum, offers up her top tips for Lily Snape ensuring that pregnant clients are comfortable in the nail space... “It’s important that mums-to-be are offered a comfy seat that they can relax into for the duration of their treatment. They may also need someone to vent to or look to for support – I know first-hand how daunting being pregnant can be! Being an open ear can create a strong bond between you and your client. They may be feeling stressed, tired and fed up so their time with you may be a time they look forward to for some escapism.”

REM Centenary Pedicure Chair £POA www.rem.co.uk

SEASONALEVENTS

Marketing tip “If you offer pregnancy treatments, ensure you promote them alongside your Mother’s Day offers. You could promote gift cards for parents-to-be to purchase for their pregnant partner. Another option is to offer mumsto-be a free foot massage with any manicure or pedicure.” Nicola Hammon-Molloy, director of Izabelle Hammon Ltd

NEW MUMS Handcare is a key focus for new mums. “New mums are constantly cleaning and washing for their baby, which can take its toll on skin and nails. Therefore, I would recommend a gel polish manicure, if they feel it fits with their lifestyle and they can commit to the homecare required,” comments Toni Larkin. “This will take less time than enhancements and I find most new mums prefer shorter nails. This can be paired with a luxury scrub and massage after the gel polish has been applied for a more pampering experience.”

Suitable for your treatment offering and for retailing, consider the natural exfoliation scrub, intensive conditioning vanilla mask and velvety peach créme in the ‘ ManiPedi Trio Peacci £21.25 + VAT/RRP £34 www.thegelbottle.com

Opportunities for mobile & home based techs “As a mobile nail tech, I offer mother and daughter packages and a Mother’s Day treat, where I provide a spa-style environment using my own music,” comments Kay Kirsop. “I only carry mini oils and lotions, as I find that these travel well. As a mobile tech, it can be difficult to to carry a number of retail products, but I am now able to direct clients to the Lisa & Lou website to buy retail items, while I still receive sale commission. This makes life easier as I don’t have to invest in or carry stock as retail items are listed on the site for purchase, taking the stress out of storing products and checking inventory.” Toni Larkin works as a home based tech and has explored innovative ways to market Mother’s Day, as she cannot rely on traditional window displays. “I have a small flower display alongside a poster advertising offers and luxury packages in my home salon to remind clients that Mother’s Day is approaching. Make use of social media to let existing and potential clients know that you have packages and vouchers available, and advertise these regularly in your stories and local groups in the run up to Mother’s Day,” says Toni. “Being based at home has the advantage of being able to provide a private and relaxed setting for treatments. You can capitalise on this by offering mother and daughter packages where they have your salon space to themselves for a few hours, with treatments running alongside each other,” she adds. Abi Garvey agrees that working as a mobile or home based tech affords the opportunity to create a restful atmosphere for treatments. “I offer mother Abi Garvey and daughter treatments and family pamper sessions in the comfort of the client’s own home. After the past couple of years, we are all aware how much quality family time matters, so I market these treatments in a way that focuses on making memories,” she comments.

Halo EasiBuild in Dare2Bare Pink £13.99 + VAT www.purenails.co

“For new mums, I would recommend a Halo EasiBuild treatment which supports the strength of the natural nails; nails that are frequently bottle washing, sterilising and in an out of water,” adds Abi Garvey.

The perfect pampering gift for new mums, retail a moisturising hand scrub, cream & mask, lotion and cuticle oil with the Seduction by Magnetic Gift Box £36.35 + VAT/RRP £85 www.magneticnails.uk

“When pampering a new mum, be prepared for anything,” advises Lily Snape. “The client may just want to offload the stress of becoming a new mum or show you lots of baby photos. Either way, be there for your client as I’m sure they’re excited to be back at the nail desk. Everything will revolve around their baby so it’s nice for them to get a chance to sit down and have some time for themselves!” Artistic Nail Design Sole-ful Pedicure & Manicure Kit £3.95 + VAT www.louellabelle.co.uk

CND™ SolarOil™ Care Pen £4.95 + VAT/RRP £11.95 www.sweetsquared.com

All That Jazz Captivate Gift Set £10.99 +VAT/RRP £15.99 www.gsgroupuk.com

SCRATCHMAGAZINE.CO.UK 63

SEASONALEVENTS

MOTHER’S DAY MARKETING

“Mother’s Day is a great opportunity for techs to bring in extra revenue. Everyone wants to gift their mum something special, and luxury gifts are always welcomed,” comments Magnetic Nail Design expert educator, Magda Gniewek.

She finds that treatment packages, product and treatment bundles, and offers that allow clients to spend time with their mum are always successful in her salon. “When marketing Mother’s Day offers, don’t forget to bring some emotion into it by wishing your clients who are mothers all the best. It’s always remembered and shows that you care,” she adds. “Mother’s Day is also the perfect time to reach out to new clients and upsell gifts to your current ones,” adds Georgie Smedley Group educator, Claire Blincoe. “Try and cover different price ranges, from cuticle oil that can be bought with a child’s pocket money to a luxury pamper half-day in the salon. Advertise gift vouchers for luxury treatments, as well as the treatments themselves.”

#NAILSPO “Seeking spring nail inspo that mums will love? A floral pattern is a pleasing option, as is a classic French finish. I save designs from Instagram or Pinterest that I can look through with my client to give them inspiration and help them choose.” Lily Snape

WHEN?

“Don’t just limit Mother’s Day to one day – encourage repeat business,” suggests Nicola Hammon-Molloy. “Instead of offering a one-off discount, you could offer discounts on a bundle or for a second treatment in April or May. Ensure you’re promoting your services and offers across all your platforms at least once a week in the run up to Mother’s Day.”

WHERE?

“A great place to market your services to mums is on notice boards in nurseries, playgroups, church halls and schools,” says Salon System educator, Lisa Stone. “Make an impact on social media too, with Mother’s Day curated posts and offers using relevant hashtags. Also aim to advertise your services and offers to men. After all, they are the ones that could be purchasing vouchers on behalf of children,” she adds.

Top tip “Retailing is a great way to increase Mother’s Day revenue and you can make up gift packs for small children to gift to their mother. You could offer individual products or create gift packages with a small discount. If you don’t want to discount your retail products, you could include a treatment voucher for a mum to enjoy later. Many brands also offer ready-made gift sets in the lead up to Mother’s Day, taking the stress out of making your retail products look appealing and giving you the option for higher margins.” Nicola Hammon-Molloy

PARTNER UP

Nicola Hammon-Molloy

Lily Snape of Beauty Bungalow creates this im-peck-able hand-painted design for her mum.

“Consider partnering with another local business to cross promote each other’s brands,” suggests Nicola HammonMolloy. “You don’t have to be in the same industry – it’s just a great way for both businesses to reach new customers.”

Toni Larkin agrees. “You could consider collaborating with a florist, for example, to include flowers as part of your packages. This addition to your pamper package can be used to excite and increase your social media following,” she says.

SPECIAL TOUCHES

“Make Mother’s Day appointments extra special by offering a glass of fizz or a hot chocolate or tea. You could even offer a free hand or food massage with every manicure or pedicure. Fresh flowers in the salon are also a nice touch, as well as a Mother’s Day banner or decoration,” says Lily Snape.

64 SCRATCHMAGAZINE.CO.UK

Product pick Fizz doesn’t just have to be an extra addition to your service – why not include it in your treatment and retail offering with the CND™ Scentsations Strawberry CND™ Scentsations & Prosecco Lotion? Strawberry & Prosecco

Hand & Body Lotion £5.25 + VAT/RRP £10.50 www.sweetsquared.com

Halo Gel Polish in Rose £5.49 + VAT www.purenails.co

Northampton nail tech, Christina Birch, uses Halo Gel Polish in Rose to serve up this pretty in pink mani.

Courtesy

of Lily Snap e, Beauty Bungalow

SEASONALEVENTS

MATURE MUMS & GRANDMOTHERS “Age is just a number! Mature mums and grandmothers are ideal candidates for a moisturising, luxurious service and may even have more time than others to indulge in an appointment,” says Toni Larkin. “Any mother or grandmother just wants to feel good in their own skin, so make them feel pampered. Adding a luxury scrub and massage to the end of your usual treatments or using moisturising fingerless gloves while working on nails is a good way to add value to treatments you already offer.” OPI Pro Spa Exfoliating Sugar Scrub £8.60 + VAT/RRP £17.20 www.trade.opiuk.com

Make mum feel a million dollars with Glitterbels Pre-Mixed Glitter in Lady In Pink £9.95 inc VAT www.glitterbels.com

VOESH Collagen & Argan Gloves £2.60 + VAT www.salonsdirect.com

MONAT Smooth & Renew Body Lotion £41 inc VAT/RRP £48 www.monatglobal.com/uk

CND Vinylux™ in Violet Rays £4.95 + VAT/RRP £11.95 www.sweetsquared.com Gelish Soak-Off Gel Polish in Plant One On Me (sold as part of the Full Bloom collection) £75 + VAT www.gsgroupuk.com

Nailchemy Coconut Cuticle Oil £4.99 + VAT www.nailchemy.co.uk

All That Jazz Complete Manicure & Pedicure Kit £64.99 +VAT www.gsgroupuk.com

“When providing treatments for more mature women, ensure your consultation is thorough and regular so that you cater to her needs and adapt accordingly,” says Lily Snape, who regularly carries out beauty treatments on her own mum. “Make notes of any medical conditions or medications the client is taking. As a person ages, footcare becomes critical and a lack of regular maintenance may result in conditions that require medical attention. The skin can also be thin so become dry, therefore a full manicure or pedicure is a great way to help the skin and nails stay hydrated,” she adds. Lily recommends providing hand and footcare retail offerings for this age group, concluding: “I would always advise daily use of hand cream, foot cream and cuticle oil for mature clients.”

iZ Beauty of London Lock It In Hydrating Hand & Body Balm £7 + VAT/RRP £12.50 www.izabellehammon.com SCRATCHMAGAZINE.CO.UK 65

SALONSPOTLIGHTS

Through the

Keyhole Take a peek inside salon setups across the UK as Scratch unlocks each door…

The Glamour Van Location: Sherborne, Dorset

Waiting for the beauty industry to reopen after lockdown to complete her training, Millie Johnson began to wonder where she should set up her lash, brow and nail business. “I was keen to get going as soon as I could, and the lack of a spare room or money to rent a premises contributed to a lightbulb moment, so I bought a caravan! “I found a 1992 Mistral Elddis caravan on Facebook Marketplace, and with the help of my talented parents, we gave it a ‘glow up’,” Millie recalls. “Being new to the world of beauty, the caravan was the perfect solution to get my foot in the door and start building my business – without worrying about too many overheads.” Millie reveals that the space has a tranquil aura and clients comment on how cosy it is. “The Glamour Van allows me to offer a private and personal beauty experience,” she continues. “It can also be towed, so I can take it to parties and events in the future to offer pamper treatments.” Keen to keep some of the caravan’s original features, Millie planned the interior with a nature theme. “I have kept the curtains and coloured stripe on the exterior of the caravan, which are green, and as it is tucked away in a leafy corner of my parents’ drive, I opted for outdoorsy themed décor. It offers a fresh and calming atmosphere.

Do you want to be featured on this page? Scan here to submit your salon or setup

“I love that from the outside, the caravan looks like a typical towing caravan, but inside is a pretty setup for beauty services. As the saying goes, a book should never be judged by its cover!” /the.glamour.van

@the.glamour.van

Ellie Davids Nails & Beauty Location: Thornton-Cleveleys, Lancashire

Ellie Davids began building her home salon as a lockdown project, designing her entire setup from scratch. “My salon offers a touch of luxury at home and a calming, welcoming environment for any age or gender to enjoy,” she explains. “The space has several exciting and unique features, including a hot tub, zen garden and snug area, which make for a special experience at the salon. I also offer a relaxation package, which allows groups to book the entire salon to enjoy the features together. The décor makes for a tranquil environment. I sought to create a relaxing vibe and a home away from home.” Guests can indulge in a variety of treatments, from SPMU to nail services, make-up, brows, facials, lashes and waxing. They take place amongst modern décor, offset with Moroccan styling. “My garden area is so peaceful and calming. In summer, the garden feels like a summer holiday abroad, and in winter it’s cosy and snug,” Ellie adds. “I wanted it to be classy, allowing clients to be able to come and enjoy a luxurious pamper experience at an affordable price. I’m extremely passionate about offering my clients a great service during the small amount of time spend with me, as the client experience is so important,” Ellie enthuses. “Most of all, I loved designing and creating it all with my mum and sister. We’re such a great team!” @elliesnailsandbeauty 66 SCRATCHMAGAZINE.CO.UK

RADIANCE BEAUTY SPA WESTGATE, HALIFAX T: 01282 619 977

E: SALES@REM.CO.UK

W: WWW.REM.CO.UK

BUSINESSMATTERS

BUILD YOUR From workwear to business logos & salon décor, REBECCA HITCHON explores how to create a strong & standout brand identity to put you & your business on the map

brand What is it that makes your brand, your brand? What helps you to stand out from the competition and get noticed by clients? If you’re struggling to answer, you may benefit from reassessing your brand and strengthening its identity – and it’s not as scary as it sounds.

Understanding branding Liz Rochester Shaddock, owner of award-winning brand and website design company Bit2Flash, reveals her top branding tips...

“There is so much more to branding than just a logo on your workwear. To develop a brand, you first need to take the time to truly understand who you are, what your values are and how you can attract your ideal client,” says Liz.

Say it with a slogan

I Do Nails Denim Apron £20 + VAT www.nailorder.co.uk

Sometimes the best way to show what your brand is all about is with a slogan. Highlight your fun side and make clients remember you with these slogan styles... Nailin’ It! Beanie Hat £14 + VAT www.nailorder.co.uk

“Having a strong brand identity that is used consistently throughout your business will give you a professional look and feel, ensure you stand out amongst your competition and instil trust and credibility.”

NAF! NailBoss Black Puffer Jacket £62 inc VAT www.nafstuff.com

LIZ’S TOP 5 TIPS FOR SUCCESSFUL BRANDING

Do the foundation work. “Understand what you do, who you do it for and where you fit within your market. This will help you to create a brand identity that is aligned with your values and that will attract the right type of clients.”

NAF! Hydration Is Key White Oversized T-Shirt £22 inc VAT www.nafstuff.com

Know your client. “Identify who your ideal client is and immerse yourself fully into their world. Discover their likes and dislikes and match your business offerings to their needs.”

Be consistent. “Everything the consumer comes into contact with needs to be on-brand, including workwear, salon décor, photos/videos of your work, price lists, emails, social media, your website and booking system. This will ensure potential customers develop familiarity and trust with your brand.”

Invest in your brand. “Having a well-designed logo, considered colour scheme and thought-out fonts will set you apart from your competition, create a good first impression and increase sales.”

Be unique. “Avoid following the latest style trend that could be out of fashion next week, leaving you needing to rebrand. Create a brand that is unique to you, your business and your customers.”

68 SCRATCHMAGAZINE.CO.UK

The Nail Lab The Desk Mug £17.50 + VAT www.tnluk.co.uk “My working day is very varied; I could be at TGB head offices, at a photography studio or in the TGB Academy, and so I need to be comfortable. I love my Peacci‘ hoodie as it is soft, lightweight and the fit is relaxed, meaning I can move about comfortably in any work scenario,” comments Helena Marimon, senior nail expert at The GelBottle Inc.

Peacci‘ Nail It Hoodie £40.83 + VAT/RRP £49 www.thegelbottle.com

BUSINESSMATTERS

Social media branding bites

Ensuring your social media content is on-brand doesn’t have to mean editing your logo onto every image or video. Learn about innovative options for branding on social media, from those that have implemented them...

The branded mug – Corinne’s Cuticles

Scrub up well

Choose fun with the Kirsty Meakin Black Bleach Apron £22.99 + VAT www.kirstymeakin.bigcartel.com

Explore workwear options that allow you to keep your brand identity professional while adding a dose of personality and style.

“Existing and new clients look forward to their ’mug shot’ of their finished nails around my branded mug, as they have seen snaps on my social feeds,” says Corinne Fenton, owner of Corinne’s Cuticles in Redditch. “I know that clients like to see and share their nails on Instagram and this way I market my business at the same time.”

Opt for a workwear twist on a classic ‘70s print with the Kirsty Meakin Tie Dye Apron £22.99 + VAT www.kirstymeakin.bigcartel.com

Salon System expert, Julie-Anne Larivière, recommends opting for embroidered logos, slogans and name tags on your workwear for a long-lasting look.

The branded dome – Nails of the North

Cool and comfy can be best used to describe the Funky Scrubs Urban Scrubs Set In Black £79.99 + VAT www.funkyscrubs.com. Available to mix and match, and discounts are available for bulk orders.

“I noticed early in my career as a tech that when a client was holding something, a photo of their nails would look better. This led me to seek out the perfect item for my clients to hold, and as the nail industry is a visual one, adding branding made sense,” reveals Helen Osborne, owner of Nails of the North in Kendal. “I bought a dome from www.thenaildome.com and I’ve found that it leaves an impression on those looking at my social media feeds. Clients recognise it as a part of my business; many have been excited that it’s their turn to hold it, which shows that branding in this way is fun and good for business.”

Colour lovers, get your fix with the Funky Scrubs Classic Scrubs Set In Pink £79.99 inc VAT www.funkyscrubs.com. Available to mix and match, and discounts are available for bulk orders.

Opt for a fun neckline and pop of colour with the Buttercups B016M Trendy No Collar Tunic £28.99 + VAT www.buttercupsuniforms.com

“Wearing a branded hoodie or jacket is a brilliant way to advertise your business if you are popping to the shops after work. I like to carry a few business cards in my pocket just in case anyone compliments my nails when I’m out and about!” Nicole Dowling, Pure Nails educator

SCRATCHMAGAZINE.CO.UK 69

BUSINESSMATTERS “If you want uniformity for your salon then opt for a simple branded polo, t-shirt or tunic, but if you really want to make an impact and get your brand noticed, you should look at investing in extras such as personalised aprons, jumpers or hoodies.” Julie-Anne Larivière, Salon System Expert

It’s the little touches

While it’s easy to focus on workwear when thinking about your branding, there are other areas to consider in order to make your brand identity clear and consistent. “To create the ultimate brand awareness, opt for branded additions such as towels, mugs and pens,” comments Julie-Anne Larivière.

Light Elegance Pen £3.45 + VAT www.sweetsquared.com

CND™ Towel £6.95 +VAT www.sweetsquared.com

Light Elegance Brush Case £12.45 + VAT www.sweetsquared.com

“To avoid the awkward moment when a new client forgets your name and so they get to know you and your brand, I have my name embroidered onto my t-shirts or I wear a name badge.” Nicole Dowling, Pure Nails educator

DATES FOR THE DIARY 9 H A M RC

Join Liz Rochester Shaddock and Scratch’s Rebecca on Instagram Live (@scratchmagazine) on 9 March @ 12pm as they discuss all things branding.

Liz and Theresa Foddering, aka The Naildresser, are hosting a Branding 101 webinar 22 H C R on 22 March @ 8pm. MA To book, scan here

“First impressions are everything; workwear and branding give a professional look to your business. It’s also important for it to be easy for anyone entering your premises to establish who is a member of staff.” Loretta Walker, OPI educator 70 SCRATCHMAGAZINE.CO.UK

Branding brilliance

Evie Goodman of Claws Nail Studio in Leicester shares an insight into how she has managed to successfully brand her business...

“Claws branding is across our social channels, Google Places, online booking platform, workwear and throughout the studio – in canvases, on business cards, a lightbox and stationery. Clients also love taking a nailfie in front of our sign, which projects our branding even further,” Evie comments. The nail stylist tells Scratch that her tropical-inspired pink and green colour scheme with its red outlined, calligraphy-style font is the result of wanting a modern and exciting brand look that also felt authentic to her personal style. “The name came first; I’ve always called my nails ‘my claws’ and from there I built up the rest of the branding. I wanted to go for a cool Ibiza girl-style – something colourful and fearlessly different, where people could feel like they’d stepped out of their everyday life. I’m obsessed with plants and they evoke feelings of happiness and calm, which is exactly how I want the studio to feel, so I introduced the tropical element.” While many techs choose not to wear a formal uniform, Evie says that she chose workwear featuring her branding for a professional look. “I have oversized hoodies and t-shirts which I pair with leggings or cycling shorts and my trainers of choice to inject a bit of my personality, but it’s nice to put my uniform on and step into business mode,” she says. “When I put my hoodie on, it reminds me of the business I have built and makes me feel like the boss. It’s also a pride thing; I love walking about in public with my own branding on show!” Evie reveals that her branding is normally the first thing people comment on when they arrive at Claws Nail Studio and she believes that it has significantly helped her business. “Never underestimate the importance of having a consistent and coherent brand. There are so many people in the nail industry and building an iconic brand has really helped me to stand out. As a consumer it can be overwhelming when finding a new salon, but having a professional-looking brand has helped give new customers the confidence to book in. And vice versa – it allows me to put policies in place and be taken seriously as a business.”

NAIL TECHS AND THERAPISTS ARE JUST 7 SIMPLE STEPS AWAY FROM THEIR P H A B

S E R V I C E

S T A R

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s: Based on the last 6 week

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tions from you buy retail solu stomers who ber of those cu - average num ients are regular cl

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COMPLETE YOUR PROFI LE PAGE You will need: - a headshot

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INDUSTRYVIEWS

Scratch explores views on children in the nail space; as clients or as an attendee alongside a parent receiving a treatment EMMA HOBDAY REPORTS

The

b u l C ’ s d Ki

Children (whether your own or your client’s) can provide an interesting dimension to a nail service, but is it worth expanding your treatment menu to include them? And how can you cater for mums in need of a pamper who find it hard to find childcare? Beauty treatments are vital for self-care, time out, positive mental health and to simply provide joy, so should they be extended to a younger client base? Or is the nail space too hazardous for youngsters? Read on to see what fellow nail techs think…

Insurance matters

“For your ABT insurance policy to cover you when treating clients under the age of 16 years, you need written permission from a parent or guardian, who also needs to be present during the treatment,” says a spokesperson from ABT Insurance. “You should not proceed with a treatment on anyone under the age of 16 years without this. You should keep this written permission with your client’s record card/digital record for a period of at least seven years after the last occasion that a treatment was given. While many younger clients may be the children of your regular clients, do make sure you gain written permission as a pre-requisite of carrying out the treatment. “ABT Professional Indemnity insurance ensures that you have protection should any client experience injury during treatment. If you carry out a treatment on a child without following ABT policy requirements (i.e. not following manufacturer’s guidance, not obtaining written parent/guardian consent and that parent/ guardian not being present during the treatment), and a complaint or claim is later made against you, your ABT insurance may be invalidated, and you would be without support in defending yourself/your business or meeting any financial claim awarded.”

74 SCRATCHMAGAZINE.CO.UK

What is the legal age for nail services?

“There is no legal age requirement concerning nail services in the UK,” says Marian Newman BEM. “The National Occupational Standards recommends that any person under the age of 16 needs a parent or guardian’s written consent and that they need to be accompanied by an adult for the appointment. Your insurer will have a view on this, and it will usually be in line with the National Occupational Standards. “Always ask your insurer if you are covered to provide nail services for a minor. When you know this, you will be able to answer the question immediately if it should arise. If you are covered and choose to take on a minor as a client, then make sure you do the following: • Get written consent from a parent or guardian. • Ensure they are accompanied by an adult for the appointment. • Carry out a thorough consultation by looking at the condition of the nails and surrounding skin, plus their lifestyle e.g. sports at school. • Have them agree to take your advice on daily homecare and return to you for maintenance or removal – and not pick off their nail coating. • Give them sound and professional advice on exactly what service is likely to suit them, even if it is not exactly what they want. By doing all of this you are safeguarding both yourself and your young client.” “Education about safe nail practices for those under 16 is essential,” says Jessica Prout, Georgie Smedley Group ambassador. “If we don’t teach children how to care for their nails, they may seek out non-standard salons with friends at an older age or do their own nails with home kits, opening risk to allergies and nail damage. The first time I allow gel polish application is for prom clients; this comes with a chat about aftercare, maintenance and long-term costs.”

Tech talk YES

INDUSTRYVIEWS

Nail techs share their views on allowing children in the salon alongside parents who are clients

Laura O’Mahony, owner of the Pamper Cabin

“I gladly welcome children to accompany their parent in my Pamper Cabin. As a mum of two, I know that making time to look after yourself and treat yourself to some self-care is near impossible and ends up at the bottom of your list. “I provide a changing mat, nappies, toys (which are thoroughly cleaned after each child’s use) and a playpen so a baby can play while its mum enjoys a treatment. I make the appointments slightly longer, in case the mum has to stop to feed, change or cuddle the baby. Sometimes, all mums want is a hot coffee and Careful colour choices from Laura’s array of shades. to relax in a nice environment. The lighting, scents and calm music provide a sensory experience for the baby, too. Dads and babies are also very welcome! “I only offer nail services with polish to those under 16 and have a variety of shades for them to choose from. I offer pamper parties for kids of any age, but they are mostly popular with four to 11-year-olds. Mums and daughters book mini manicures and pedicures, and they enjoy a foot soak and a ‘make your own facemask’ with natural ingredients. This is quite popular as an after-school treat.

Vicki Watson, INK London educator

“My partner and I each have our own business and as a busy working mum, I would find it incredibly difficult to arrange childcare every three weeks to enable me to attend a salon appointment,” explains Vicki. “I have customers who love one or two hours every few weeks to enjoy some time to themselves. However, I imagine if I made the salon a child-free zone, I would likely be faced with last minute cancellations due to childcare issues and possibly some customers coming to the salon less regularly. “I remember my first salon visit as a little girl so clearly. I had nail polish on my toes, with some pretty floral nail art for my summer holidays, and I loved the experience. It really inspired me to do what I do now and continue to love today. Isn’t it important that we inspire the next generation and show them what they could one day become? “I do offer nail painting for youngsters, mostly children of my clients, perhaps for a birthday treat or prior to a holiday. There is very little profit margin in offering this service so I don’t tend to advertise it, but I love seeing their faces when I have finished, especially when offered a sprinkle of glitter. If they remember their trip to Victoria Leigh Nails and Beauty as well as I remember my first trip to the salon, I will be educating the next generation of nail technicians, too.”

“I am often complimented on my child policy and how nice it is for mums to be able to bring their children along. I hope that by offering this to mums and babies, they will attend pamper parties when they’re older.”

A happy mum puts her feet up with a cuppa and her baby while being pampered.

Having fun at a Pamper Cabin party!

Vicki happily paints a young client’s nails a fuchsia pink.

A client makes use of Laura’s playpen for her baby while she has a manicure.

A smiley mother and daughter duo get vibrant coral and purple manicures from Laura.

“I imagine if I made the salon a child-free zone, I would likely be faced with last minute cancellations due to childcare issues and possibly some customers coming to the salon less regularly.” >> SCRATCHMAGAZINE.CO.UK 75

INDUSTRYVIEWS

Emma Prescott, Georgie Smedley Group educator

“I have been both home based and salon based, and children tend to get bored quite quickly and ask their mum how long they will be. This stresses out the child, the parent and the nail tech. I have had times when a three-year-old was throwing a tantrum and screaming on his mother’s lap for over half an hour, while I desperately tried to paint her nails neatly! I got a call a couple of days later to say a few had peeled.”

“Our salons are ﬁlled with chemicals; we shouldn’t have to worry about what a child may open or touch while we are working.” Jessica Prout, Georgie Smedley Group ambassador

“As a parent, I know that children can be a huge distraction. Our job is to offer a service, which means we need to give our full attention to our client. Our salons are filled with chemicals; we shouldn’t have to worry about what a child may open or touch while we are working.”

“It’s a space for someone to enjoy some personal time away from work and family. It’s not relaxing if the client and tech are constantly checking on the child.” Julie-Anne Larivière, Salon System expert “I personally do not perform any services on under 16s as I don’t offer any nail polish manicures. I also don’t allow children in my salon because I work in a very small space and can only cater to one person at a time. It’s a dusty environment and the products I use should be kept out of reach of children, which is not something I can do during a service.”

This little one slept all the way through its mum’s appointment with Dani Bailey.

IT DEPENDS Dani Bailey, owner of Nails by Dani & OPI nail boss

“I do not perform any enhancements on anyone under 16, and that includes gel polish. However, I have painted the nails of children using nail polish numerous times; often adding loose Dani’s eldest gets a glittery purple design in the salon glitter for added sparkle. with her mum.

“Normally, I do not allow clients to bring their children as they can be a huge distraction and the salon has too many hazards for little ones. However, I have had parents bring their kids when they couldn’t find childcare, and as a mum myself I know how hard it is to try and enjoy a pampering session when you have a baby or toddler.

Dani painting a client’s daughter’s nails a glittery blue after her mum’s appointment.

“I do have exceptions for clients I know well. I feel like a part of these childrens’ lives, as I was there when the mum was trying to conceive and during their pregnancy, etc. And when we have time at the end of the appointment, they can get their own nails painted!”

Claire Blincoe, Georgie Smedley Group educator Claire markets her business as a nail spa, not a nail bar. “It’s a space for someone to enjoy some personal time away from work and family. It’s not relaxing if the client and tech are constantly checking on the child. From a health & safety perspective, many of the tools and products we use can cause harm if used incorrectly or spilt.”

76 SCRATCHMAGAZINE.CO.UK

A little boy gets his nails painted in a matte sky blue shade to match his mum.

Dani’s children are regulars at the salon.

SCRATCHCOLUMNIST

JUST ADD

20/21 WINNER

ABOUT ANNABEL

Annabel Maginnis studied fashion and make-up artistry in London before moving into the nail world in 2015. Her notable creative flair in the field saw her Instagram following skyrocket. Fuelled by momentum, she opened her own salon, Nails By Annabel, in Newcastle, and in 2017, supported by husband, Elliott, the duo launched Glitterbels – a professional range of nail products. In 2021, the business was awarded the Scratch Stars Shooting Star Award based on its growth, popularity and provision of education and products for pros.

r e t t gli Help your business sparkle & nail designs shine with advice & inspo from ANNABEL MAGINNIS, co-founder of Glitterbels MAGINNIS

Stepping into spring & changing up nail styles

love spring, as it affords opportunities for change and growth – and sparks new ideas for nail styles. We wave goodbye to dark, warm chocolate shades and rusty reds and are suddenly bombarded with requests for cool pastels, bright colours and cute nail art designs to keep us excited and get our creative juices flowing. We’ve all seen Mini Egg-style nails; freckles of colour over pretty pastel hues. A fairly straightforward look to create, it’s ideal for techs that aren’t too confident in nail art creation as the speckles don’t need to be perfectly placed. What’s more, the style has always been a hit with my clients and is perfect for both spring and summer. Nail art is trend-led, so keeps us, as nail techs, on our toes. Clients have been requesting not just a splash of bright colour on their nails, but neon graffiti styles that are great for summer and impending festivals. Neon styling – not just colour – creates a look that ‘pops’ and attracts attention. Shaded pinks and accents of white create a neon glow effect that is so effective.

www.nailsbyannabel.co.uk /Nailsbyannabelm & /GlitterbelsbyAnnabel @nails_by_annabel_m & @glitterbels /Nailsbyannabelm & /Glitterbels 78 SCRATCHMAGAZINE.CO.UK

Particularly as we approach Easter, I’m seeing cute bunny nail art with minimal outlines that look as if they have come straight from the pages of a children’s

book. Minty greens, pale pastel blues and a dash of neon pink are being requested by Nails By Annabel clients. To complement your spring nail styles, consider changing up your nail space with seasonal flowers, which not only look beautiful – but add a sweet scent. You could collaborate with a local florist and suggest regular flowers in your nail area for promotion of their services to clients. Whatever you do – be you! Sometimes, even the smallest details can make a space feel special. This is the season of growth in nature, so see this as your time to grow. We have faced difficult times but a flower cannot bloom without rain, so start taking steps to achieve your goals this year. I look forward to seeing more colour across social media and hope this season puts a spring in your step!

Until next month,

Annabel x

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TECHSPOTLIGHT

READERS GALLERY Multi-skilled educator, CHANTELLE TYLER-ROBERTS, shares her nail styling snaps & career story to date

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TECHSPOTLIGHT

Name – Chantelle Tyler-Roberts Age – 39 years Business name – I run Pink Vanilla training academy, Style Hair & Beauty salon and BrowBae UK spa and aesthetics services. Location – Conwy, North Wales Years in nails – I bought my first nail products from Boots at the age of 14 and practiced nail painting on my sister, continuing nails as a hobby until the age of 23. My husband, who has always supported my dreams, signed me up to an NVQ in Nail Technology which I completed before going on to open my own salon. Trained with – Following my NVQ at college, I trained with Bio Sculpture Gel UK, Young Nails and BrillBird. Favourite products – I’ve used and worked with a number of brands and it’s hard to choose a favourite. However, my passion is nail artistry and BrillBird has everything I need to create my desired looks. I purchase nail crystals from Crystal Parade. Favourite nail technique – I enjoy using builder gel but I have had a passion for L&P acrylic since I first picked up a brush and really enjoy enhancing nails using the system.

Favourite nail design – I love floral designs, 3D and 4D looks and one stroke artistry on a sculpted modern almond shape. Career ambition & vision – After opening the doors of my salon, I trained in a number of skills to diversify the business and support the work of my team. I gained a Level 3 qualification in hairdressing and qualified in aesthetic treatments and SPMU. This helped me to grow my team to 11 staff before the pandemic and it was an honour to watch each person grow into a self-employed professional. After years of training, I turned to teaching as I’d been training my own team for over a decade and have taught students from all over the world online. Becoming an international educator has been my biggest accomplishment and I’ve had the pleasure of meeting some incredible personalities on my journey. I have launched my own internationally accredited courses and beginner to advanced art workshops. Who do you admire in the industry? I have a few ‘muses’ including Újvári Barbara and Újvári Krisztina, Anita Podoba, Karina Frias and Priscilla Van Uden from Home Of Deva. I will follow the work of the great Elena Maltseva and Yana Shistko forever. www.chantelle-tylerroberts.co.uk @chantelle_tylerroberts

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Getting down to s s e n i s u b SCRATCHCOLUMNIST

Take note as the NATIONAL HAIR & BEAUTY FEDERATION serves up support & advice for beauty business owners

About the NHBF

The National Hair & Beauty Federation (NHBF) is the UK’s largest trade body for businesses in the hair, beauty and barbering industries. The National Hair Federation launched its sister trade association for the beauty industry (NBF) in 2018, and the body relaunched as the NHBF in 2019. With Richard Lambert as the chief executive, the association provides specialist business support, advice and backup to hair and beauty businesses. Honing over 75 years’ experience, the not-for-profit organisation aims to be a reliable source of information for you and your business.

Let’s talk about the increase in the National Minimum & Living Wage

he changes to the National Living and Minimum Wage were revealed by the Treasury on 25 October 2021 and officially announced by the Chancellor, Rishi Sunak, during his autumn Budget statement on 27 October 2021. In the Budget, he announced the increases in the National Minimum Wage (NMW) and National Living Wage (NLW) from April 2022. The NLW will increase to £9.50 from £8.91, and the NMW will also increase across the various age groups. Apprenticeship pay will go up from £4.30 to £4.81. But don’t be caught out: an apprentice over the age of 19 who is in the second year of their apprenticeship must be paid the ageappropriate NMW/NLW. From April 2022: National Living Wage £8.91ph to £9.50ph Age 21 – 22: £8.36ph Age 18 – 20: £6.56ph Age 16 – 17: £4.62ph Apprentices: £4.30ph

from April 2022. A rise in National Insurance Contributions (NIC) is to help pay for the NHS and social care reform. Your National Insurance contributions depend on your employment status and how much you earn. Not everybody has to pay National Insurance, but contributions count towards your state pension and other benefits. Employers should update their payroll to ensure that the NMW/NLW increases from 1 April 2022 are taken into account, including the NIC increase. The pay increase should also be confirmed in writing.

Price increase The only way that your business will make money is if you charge enough to cover all your costs and make a profit. Salon owners should consider increasing their prices to cover the increase in wages in their business.

(23 and over): to to to to

You’ll need to calculate how much you’re paying out, for example; wages, stock, rent, rates, utility bills, and accountancy/banking costs. Are you just breaking even or only making a tiny profit? If so, you need to increase your prices.

£9.18ph £6.83ph £4.81ph £4.81ph

In September 2021, the government announced plans to introduce a health and social care levy of 1.25 percentage points to be added to UK workers’ National Insurance Contributions

As suggested in last issue’s column, it’s a good idea to increase your prices at the start of each new financial year in April and ensure your staff members can explain the reasons behind increases if clients ask.

“The only way that your business will make money is if you charge enough to cover all your costs and make a profit. Salon owners should consider increasing their prices to cover the increase in wages in their business.” www.nhbf.co.uk

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EXHIBITIONS

INDUSTRYINITIATIVE

FACE YOUR

waste As 18 March marks Global Recycling Day, Scratch takes a look at ways your business can make a difference in reducing waste & protecting the environment REBECCA HITCHON REPORTS Is recycling something you consider in your business? With a number of day-to-day considerations to navigate, how you manage your salon waste can often be pushed to the back of your mind. But as the world takes part in Global Recycling Day this month, there’s never been a more apt time to consider how you can respect the environment through your work.

Get involved with RecycLeBelle RecycLeBelle is a scheme launched by beauty product distributor, Louella Belle, that receives and recycles old product bottles from any brand, including gel, nail polish and nail treatment bottles. Nail product packaging is often made from a variety of materials, making recycling very difficult, therefore most local recycling programmes do not accept nail product bottles. “I recognised that the beauty industry contributes in a big way towards landfills so spearheaded the RecycLeBelle initiative,” comments Jamie Crook, joint CEO of Louella Belle. “It is a big step towards being more mindful of recycling and making being sustainable as easy and enticing as possible for customers.

Change your thinking “One of the most common materials found in a nail salon that can be recycled but isn’t is nail foil, as aluminium can be recycled infinitely, but traditional services send this waste stream to landfill,” comments Paul Seaward, co-founder of Green Salon Collective. “Excess nail polish is also normally sent to landfill but it can be recycled, for example the Green Salon Collective can generate clean energy when processing it through our waste to energy service.”

Recycle Now has a handy ‘Recycle Locator’ that helps you find out what you can recycle through your local council waste collection and takeback schemes. Scan here 84 SCRATCHMAGAZINE.CO.UK

“A tech will undoubtedly be aware of all the waste that is generated from a full day of clients. A busy day can result in bags of waste that end up in landfill. Through being mindful and recycling what you can, collectively we can make a difference.” Louella Belle customers can return any four empty bottles, with a small amount of residue being acceptable, in a prepaid envelope. They will then receive 15% off their next order.

More information can be found here

INDUSTRYINITIATIVE TECH TALK

Scratch chats to Marie-Louise Coster, owner of Bristol salon and training school, All About Mi, about her recycling scheme...

“I have always been passionate about the environment and looked at ways that my business could be more environmentally friendly,” says Marie-Louise. “I communicate with clients through digital means; I don’t have printed price lists, posters or literature. I have also set up a scheme that allows clients and the public to bring their empty beauty product packaging and receive a discount on services and retail products in return. “Covid-19 has made things difficult, with the use of more single use items and PPE, so I’ve had to look for more ways to recycle and produce less waste,” she continues. All About Mi partners with Louella Belle and recycling company, TerraCycle, meaning that any packaging brought in is either sent to Louella Belle to be processed through the RecycLeBelle scheme or is processed by TerraCycle, as a lot of cosmetic packaging is not recyclable within Marie-Louise’s local collection service. TerraCycle has drop-off points located over the country and offers the option to send items to the company for free with a downloadable shipping label.

Facebook.com/AllAboutMiBristol

For every five or more empty bottles of nail varnish brought into All About Mi, clients receive £5 off any manicure or pedicure treatment and when they bring in any form of cosmetic packaging, they can receive £5 off a like-for-like product – such as items within the refillable skincare brand that Marie-Louise stocks. “Organising the scheme has been no hassle at all. We all have a responsibility to do everything we can for the planet for future generations. For far too long our world has been badly treated, with people believing it wasn’t their problem or that they couldn’t make a difference. But if we all do whatever we can collectively, we will make a difference,” Marie-Louise adds. /AllAboutMiBristol @mlcnailartist

Join the Green Salon Collective

Want to know how to keep 100% of your salon waste away from landfill? Join a Green Salon Collective (GSC) free information session to learn about what the GSC does, what it costs and how it will benefit your business. Register your interest here “I’d recommend that nail businesses join our free information session to learn more about us and then we can detail a bespoke starter kit for their salon,” comments Paul Seaward, co-founder of Green Salon Collective. “We can show salons how they can gain new clients from being part of the GSC, in addition to becoming a zero to landfill salon.” The GSC’s Nail Salon Starter Kit contains four different waste services: glass, nail file, metal and general waste bins. “These waste streams alone can enable a salon to be a zero to landfill business,” comments Paul. “Profits raised from the commodity sale of the waste are given to Haircuts 4 Homeless and Food Cycle, which provides meals to those at risk of food poverty and social isolation, so salons can support charities too.” GSC Nail Salon Starter Kit & Return Box £105 + VAT www.greensaloncollective.com

How to choose brands that manage waste the right way “Salons and therapists are in the driving seat, so have confidence to ask for what you want from your favourite brands,” comments Christine Lawson, sustainability affairs manager at the Cosmetic Toiletry and Perfumery Association (CTPA). “Determine whether the brands you use hold the same values as you to build trust in and understanding of your supply chain. No one wants to be misled, therefore you will need to be confident in your suppliers so that you can speak with confidence to your clients.” Christine recommends that beauty businesses ask brands whether their waste can be easily recycled by municipal collection (i.e. through the local council). If it requires specialist collection, you should ask whether the brand tracks what happens to the waste collected.

“If enough people challenge the brands they use, transparency will increase as will the drive for us all to be more sustainable.” Christine Lawson

The CTPA’s 5 steps for implementing recycling into your business 1. Speak with your suppliers – you’ll probably find plenty of other businesses do too. 2. Determine what waste you have, for example packaging, gloves, applicators etc. 3. Identify what you can change so that there is a recyclable option available, and most importantly so that you produce less waste. 4. Find facilities or schemes that are available for the collection of your waste. 5. Find out what happens after the waste is collected and if it is meaningfully recycled (if the material, energy and time invested in an item can still be deemed as useful).

BRAND SPOTLIGHT Scratch talks to the mind behind Genesis Professional Tools, beauty therapist Rheah Francis, about how she has incorporated recycling into her business... “I founded Genesis Professional Tools because I was frustrated by the unnecessary amount of packaging used by other tool brands,” reveals Rheah. “I discovered that excess packaging is largely used for aesthetic reasons and the customer ends up paying for it. “Recycling has always been something that I have incorporated into my personal life, but the more information I have gathered about how it affects our planet, the more passionate I have become about being more intentional about it, including in my business.” Genesis Professional Tools’ paper boxes are biodegradable and its plastic packaging is made from compostable PLA, a thermoplastic monomer derived from renewable, organic sources such as corn starch or sugar cane. The tools are also recyclable. /genesisprofessionaltools @genesisprofessionaltools

“I would encourage beauty businesses to support sustainable brands because this works towards a greater good. The quicker we do, the quicker we can claw back years for future generations. The ability to make a difference for the benefit of our world is a privilege in my eyes.” Rheah Francis SCRATCHMAGAZINE.CO.UK 85

Wow

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Prepare to be dazzled by WowBao Nails; a brand born from bundles of passion & savvy business sense CHLOE RANDALL REPORTS

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fter moving to London from Vietnam to pursue a business studies course, Jen Nguyen started working part-time in a nail salon. Finding an instant connection with the nail industry, she combined her business knowledge and passion to open her own beauty premises, Crown Nails & Beauty, in Cheshire.

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Since 2009 she has enjoyed great success, and founded her own product range, WowBao Nails, in 2020. The name ‘WowBao Nails’ is a combination of Jen’s Vietnamese name, Bao, and her unwavering passion for quality ‘wow factor’ products. “The brand offers a versatile L&P acrylic nail system that suits all working speeds, allowing for great, long-lasting results,” she reveals. “The packaging boasts a neutral design that’s timeless and instantly recognisable.” The line also includes: • Over 100 shades of gel polish • Brush-on Builder in a Bottle • Accessories, such as tools and brushes • 3D flowers • Liner gel paint in over 30 different shades • Drill bits • Practice hands • Glitters

“WowBao Nails has gained a community of professionals who have While she grows the brand, multi-talented Jen continues to run the salon and offers education courses, either in become like family. person at Crown Nails Academy or online. In-person I attribute this to the options are Gel Polish and Basic Acrylic, with E-file online along with masterclasses in Advanced Acrylic durability, affordability Ombré and Marble Designs, and Advanced Acrylic Nail and reliability of the Shaping. All Guild accredited, there’s also the option of nail art classes in Marble Ink & Foil Application, Liner products, and Gel Paint & Nail Art Gel and Crystal Application. our customer The team at WowBao Nails believes that this is only the support.” start of their journey, with further growth expected – alongside a desire to continue to wow pros with products and education.

Take a peek Scan here to check out WowBao Nails on YouTube and explore product demonstrations and application tips

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www.wowbaonails.com /Wowbaonails @wowbaonails WOWBAO NAILS

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BUSINESSMATTERS

Payment Problems

From friends & family taking advantage of your rates to the client who pesters for a discount or leaves their purse at home, the payment process can present some sticking points. EMMA HOBDAY discovers the best ways to keep your bank balance in order & client relationships in check Your palms begin to sweat. Your mouth becomes dry. Your heart starts to race. You look out of the door and the client you just attended to has managed to leave without paying. Shock begins to overwhelm you and your first instinct is to panic – but that’s not what to do. Explore advice and top tips from fellow nail techs and business experts who have seen and experienced a variety of payment issues in the nail space…

The payment avoider “If a client fails to pay after a service it can be quite shocking and upsetting, but before you reach for the phone to call the police, try and find out why they are not paying,” suggests Jayne Packenas, INK London educator. “It could be that they are unhappy with the service provided. In this case you Jayne Packenas can offer to correct the issue, but if they refuse then you have two options available; let it go and put it down to experience, ensuring you put measures in place to prevent it happening again, or call the police before they leave. Never try to prevent them from leaving as the situation could escalate, and you should have the details of the client already from your consultation.”

Use technology “The Timely appointment booking software has a great service that captures the card details of clients when they first book appointments, which means you always have card details on file to check out with at the end of the Jessica Prout appointment,” says Georgie Smedley Group ambassador, Jessica Prout. “This has really helped cut down on clients owing money.”

But how can you stop the client from leaving without paying in the first place?

Have a policy in place “To ensure my clients always pay after their service, I have a policy which means clients cannot leave the salon before paying what is owed. I take cash or bank transfer payments to make sure my clients have Billie Preston various payment options. As well as this, I take non-refundable deposits before booking clients to make sure I never lose out on a full sum when a client will not pay the rest of their treatment balance,” says Billie Preston, Pure Nails Halo VIP.

Offer multiple payment options Georgie Smedley Group educator, Emma Prescott, advises that the more payment options you have available, the lesser the chance the client has to avoid payment. “Make all prices and payment methods available to the client before they attend, including extras they may decide to have at the time, such as nail art. Do not take bookings for anyone who says ‘they will pay on such-and-such a day’. Ask at the beginning of the appointment how the client will be paying today so you are prepared.”

Ask them to leave a valuable If the client tells you that they need to go and get money to pay, having genuinely forgotten their purse or card, Jayne says it’s a matter of putting your trust in the client. “I’d have no issue with this for a regular client, but for a new client you can ask them to leave a valuable with you, such as their phone or watch, while they go to get the funds. Or they can simply issue you a bank transfer.”

Claire Blincoe

Claire Blincoe, Georgie Smedley Group educator, agrees. “Your safety must always come first. You can always get a solicitor’s letter sent to the client after the event and take them to the small claims court for all costs.”

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BUSINESSMATTERS

Friends & family worries Friends and family can be your dearest clients – they’re likely the ones who have been there for you throughout the highs and lows of running a business, and so you may want to reward them with a discounted nail service. However, it’s vitally important that these special people in your life understand that you are running a business, and although ‘mates rates’ remain common, you must always ensure that fees are at your discretion and that you are still making a profit. Increase your prices over time “It’s understandable that at the beginning of starting your business, you may offer cheaper rates to friends in order to start building up your client base,” comments Billie Preston. “Over time, it will be necessary to put your prices up for clients, including those who have been coming to you from day one. The easiest way to deal with this is to put a post on social media stating your new prices and why there has been an increase.”

Emma Prescott

Use social media Emma Prescott agrees, suggesting a post on social media that is addressed in a way that doesn’t seem like it is targeted to one person. “Simply state that unfortunately you

will no longer be able to offer discounts or free treatments, giving a few weeks’ notice and including a price list. If you prefer, you can include the fact that your overheads can no longer allow for this or that there has been an inflation of product prices. When you provide a few weeks’ notice, no-one can say they didn’t know and have no excuse not to pay.” Slow & steady wins the race “Manage the situation slowly and carefully, such as offering fewer and fewer options in terms of appointment availability,” comments salon business expert, Liz McKeon Liz McKeon. “On a more positive note, you can introduce a friends and family policy, minimise discounts, and only give appointments during off-peak times. Choose one or two people who qualify for a discount and limit it to these people only.” Call it ‘a thank you’ “Whether you discount or add extras to a client’s treatment, make it known that it is a thank you for their support of your business,” advises Jayne Packenas. “This way, they know it is a gift and not a regular setup. The more you allow someone to take advantage of your good nature, the more they will do it until you start resenting it. This is your business, so do not allow others to dictate how you run.”

“Discounting regularly will reduce your overall profitability. Otherwise, you are having to work too hard which puts your business into financial trouble.” Clients who demand discounts Learn to say no “For a client who keeps requesting a discount, you need to learn to say no. Every client needs to add to your bottom line,” comments Liz McKeon. “You need to remember that you have accounted for your time, plus all of the overheads of your business in your treatment pricing structure. Discounting regularly will reduce your overall profitability. Otherwise, you are having to work too hard which puts your business into financial trouble.” Be brave Emma Prescott adds that you need to summon your courageous side. “Explain that your products and time cost you money. Products are not free, replacing them is not free, and the time taken is money you could be earning otherwise. So, you are paying out of your own pocket to give someone that discount. Some people will always be upset and some people will always understand. You can’t control someone else’s reactions but you can ensure your own business succeeds and your wellbeing comes first. You can’t please all of the people all of the time; they are not thinking about your business future.”

TECH TALK: Tracey Thomas Tracey Thomas, a home based nail tech in Birmingham, knew she had to stop giving discounts to family and friends after a discussion with her husband. “I’d just finished a client’s nails when my husband turned to me and asked what I had done for them and what I had charged them. The embarrassment of having to tell him how little I had charged and his reaction made me realise that my big discounts had to stop!” Tracey consequently posted a simple message on her Instagram and Facebook pages on 31 December 2021, informing her clients of a price change. She also sent WhatsApp messages to clients who were not on social media. Her message simply read: “As of 1 January 2022, my price list will apply to all. All promo offers and discounts will cease. I hope you all have a lovely New Year and I look forward to seeing you in 2022.” Tracey was relieved to find that nothing has changed as a result. “For new clients, they know no different, but for existing ones, I’ve found myself reminding them that the price list applies to them and that there will be no discount or ‘mates rates’.” Tracey believes that true friends will support your business and pay the full price to support your time. “If they’re not willing to pay the full price, then point them elsewhere!” /ttnailsandbeauty @ttnailsandmore

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NAILTALES



INTERNATIONAL

Nail Spy

Scratch’s EMMA HOBDAY travels the globe in search of unusual nail superstitions to marvel & enjoy… Are you superstitious? Common British superstitions include not walking under ladders, being wary of Friday 13th and receiving seven years of bad luck after smashing a mirror, to name a few. Even if you’re not superstitious, a 2007 article by the US based Independent News says that American businesses lose an estimated $750 million every Friday 13th due to superstitious features. Furthermore, Google reveals numerous searches about nail superstitions, from ‘where to throw cut nails’ to ‘cutting nails on a Monday superstition’ to ‘is it bad luck to cut your toenails on a Sunday?’.

THE UK

Authors Iona Opie and Moira Tatem say in A Dictionary of Superstitions, “One nail superstition goes as far back as AD77, and was prevalent through the 1500’s and 1600’s. It details that if you take the parings of the toenails and the fingernails of a sick person and mix them with wax, then stick this wax on the door of another person before sunrise, the disease will be transferred from one person to another.” Other English superstitions listed include: • “If the finger or toenails of an infant are cut previous to the age of 12 months, it will prove a thief in mature age.” • “Mothers and nurses beware; and mind you continue the good old-fashioned custom of ‘nibbling’.” • “I always, when I cut the nails of my children, let the cuttings fall on the open Bible, that they may grow up to be honest.” The authors also quote this ancient English rhyme, which tells you what will happen if you cut your nails on a particular day: “Cut them on Monday, you cut them for health; Cut them on Tuesday, you cut them for wealth; Cut them on Wednesday, you cut them for news; Cut them on Thursday, a new pair of shoes; Cut them on Friday, you cut them for sorrow; Cut them on Saturday, see your true love tomorrow; Cut them on Sunday, the devil will be with you all the week.”

RUSSIA

INDIA

Common Hindu superstitions in India include not cutting hair or nails or shaving on Saturdays, as this angers Planet Shani (Saturn, which is considered a god in Indian culture) and will bring bad luck. Planet Shani is incredibly important to Hindus, who believe it is the cause of negative circumstances. Some Hindus take the superstition a step further, and believe that it also extends to Tuesdays, Thursdays and festivals. Hair and nails are considered as living parts of the human body by many in India and so cutting a living area of the body is considered sinful and angers Planet Shani.

"Before 1910, Koreans didn’t dispose of nail clippings; they wrapped them in silk cloths as a sign of respect to their forefathers."

JAPAN

Some Japanese people consider that a part of your soul lies in your nails, so if you cut them at night you cause your soul to become angered and leave the body, where it may call upon evil spirits to initiate your untimely death (yonaka ni tsume wo kitte ha ikenai). It is believed that if you cut your nails at night, you won’t be with your parents when they pass away. Similarly, the Chinese believe that cutting nails at night will invite ghosts and evil spirits.

KOREA

During the Joseon Dynasty (1392 to 1910), Koreans didn’t dispose of nail clippings; they wrapped them in silk cloths as a sign of respect to their forefathers. They also never cut nails at night, believing that nail clipping was only permitted in the daytime. This belief originated before electricity, meaning that you had a higher chance of cutting yourself at night.

According to many Russians, those that bite their nails will be unhappy for their entire life. But a more cheerful superstition is that if you have a newborn baby and want them to be a good singer, simply cut their nails outside on the street!

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SALON & SPA Owners’ Club

Registration is now open! Unlock access to free goodie bags, exclusive events, complimentary tea and coffee, free cloakroom and more! Sunday 2 & Monday 3 October 2022 at Olympia London If you own a salon or spa with a minimum of one treatment room apply for your FREE membership today!

Registration is OPEN olympiabeauty.co.uk/ownersclub

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TECHTALK

Part-time to

Permanent Are you juggling another job but keen to focus solely on your nail career? Scratch rounds up top tech tips to help you make the shift to full-time nail tekking

Whether your love for nails started as a hobby or wasn’t a financially viable full-time option, many techs begin their industry journey working on a part-time basis. But what happens when you want your passion to be more than your side hustle? What should you be doing to gain a clientele that can fill your working week and your bank account? We’ve gathered advice from techs that have successfully grown their part-time businesses to help you do the same...

Jennie Padbury of Charli & The Beauty Factory “Be patient and accept that not every client is meant for you. Flyers and business cards in prime locations, such as my local hairdressers, corner shops and friends’ businesses, helped my business to grow quickly. “Be active on social media – if you don’t have clients or friends to work on, create nail designs on yourself or on tips. Produce clear and concise content to draw people in, especially videos. I always find that people interact more with you when you show your personality on social media.”

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Shannon McKenna of Larabella Beauty “As cliché as it may sound, do not give up. When I was working part-time, I used every free second I had to manage the social media accounts of my business and raise my profile. I also posted in local online selling groups to showcase my work and promote offers. “Running a part-time business alongside working full-time isn’t easy – but the growth and results offer the best encouragement to continue.”

“I found it hard to manage my business part-time and maintain my social life. I was marketing and replying to messages whenever I could, making those around me feel neglected. Since going full-time, I am able to manage my time on my own terms.” Beth Summers, Beauty By Beth

Beth Summers of Beauty By Beth “I have always vowed never to tell clients that I can’t create the particular design they ask for. On days off I’ve practiced nail art for hours, studying the ‘explore’ page on Instagram and videos on TikTok and YouTube, to make sure I’m up-to-date with the latest nail art.”

Corinne Fenton of Corinne’s Cuticles “When working part-time, it’s crucial to set boundaries and stick to them from the start. Anyone who doesn’t respect them are not clients you want. Don’t sell yourself short and don’t be afraid to say no if you need to – especially if like me, your nail space is in your home. Always do your best to accommodate clients – but they have to fit in with you. Choose ‘nail-free’ times that you stick to.”

TECHTALK Jessica Seabrook of Jessica.Charlotte.Beauty

“If you are working part-time and you have a loyal client base, manage your regular clients’ appointments first. Pre-book their repeat appointments to avoid disappointment and encourage them to book ahead for special events or seasonal occasions, then you can fit them in without postponing other clients. Try to stay organised, spending half an hour to process what you have done at the end of your shift and order any products that are running out.”

Michaela Phillips of Gelalicious “You can manage everything if you put your mind to it. Always be prepared and have a clear plan of what you want to achieve, for example, dedicate an evening to plan your business content for the week ahead. Passion goes a long way!”

“Once I made the move to working fulltime, I instantly noticed a difference in how my business was running. I was able to make more time for things like advertising and marketing which brought in more clients, and I also had time to have a healthy work-life balance.” Billie Preston, Halo VIP

Serena Abbott of Serena Abbott Beauty “When I worked parttime, I set myself hour time slots each day, which I called ‘power hours’, either in the morning, at lunchtime or in the evening, where I would get as much work done as possible, for example admin and marketing. This worked well as I was strict with myself and everything was fresh in my mind. “Ensure you make friends, as the nail tech industry is one of the most wonderful industries for support. Join forums, Facebook groups and follow and engage with other techs.”

SERENA ABBOTT ’S 3 R’S Recommendations: “Ask clients to recommend you to friends or family members.”

Brontë Price of Brontë’s Nails and Beauty Studio “Stay professional at all times by knowing how to communicate with clients in a way that makes them feel appreciated. Make your customers feel that they are the heart of everything you do and are valued from start to finish. “Take pride in your work and if you aren’t 100% happy with something, do it again. You are your own advertisement, so if you aren’t happy with your work, it’s fair to assume your client won’t be either.”

“Since going full-time, I am the happiest I’ve ever been. I have a good work-life balance, which has allowed me to focus on my business and become more motivated and creative. In turn, this has attracted more clients.” Brontë Price, Brontë’s Nails and Beauty Studio

May Simpson of The Nailphile “Don’t be scared to take the leap. If you have experience, clients that come back time after time, and passion to create beautiful nails, then going full-time could be the perfect fit for you! Also, consider getting an accountant for support. You need to make sure you have enough funds and are properly equipped for your clients.”

Reviews: “Encourage clients to send you reviews, as these strengthen your reputation and are great for posting on social media.” Repeat: “Get repeat business by booking your client’s next appointment before they leave.”

Be tech savvy

• Use scheduling tools to keep your social media presence and marketing consistent, and recycle images if you run out of new content to post. • Set up an automatic response to messages on your business pages, informing clients that you will respond within a certain timeframe. • Use a booking tool with your own personal link so that clients can book their appointments without needing an immediate response. Check out last month’s issue of Scratch to discover a digital tool that works for you!

SCRATCHMAGAZINE.CO.UK 93

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Beauty | Hair | Complementary | Nails, Tanning & Make-Up | Salon Full Details, Terms of Business, Application Forms, Policy Wording and Explanatory Documents are available to view online at the website address

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Celebrity nail technician, Brittney Boyce, created a gorgeous neon orange look for actress, Megan Fox. Matched to her eyeshadow, the nail shade is giving us serious summer vibes!

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Feeling fruity? Pick up your nail art brush and get creative! Strawberry nail designs are making a splash.

CELEB MANI SPOT!

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CHLOE RANDALL surfs the ‘net to uncover the hottest nail topics & tales on social media sites & get the scoop on celebrity beauty must-haves

Tom Bachik, JLo’s go-to nail tech, crafted a classic French nail style for the actress/singer using The GelBottle Inc products.

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UNUSUAL BLOOMS

A Korean nail trend which involves dying nails with a paste made from crushed balsam flowers has intrigued the nail industry. The ancient technique, is a tradition in the region. While the ancient technique is certainly interesting, we’ll be sticking to pro products!

96 SCRATCHMAGAZINE.CO.UK

DID YOU KNOW..?

In 2020, press-on nails rose in popularity, as nail techs created and sold them to keep finances and creativity flowing during lockdown. It now seems this trend is continuing two years later, with the hashtag #pressonnails reaching 2.7 billion views on TikTok , according to WeThrift.

SCRATCHMEDIA

Let’s go to the BRITS!

Adele, who scooped three BRITs on the night, rocked a pinky-nude nail look by nail stylist, Michelle Humphrey, to match her numerous outfits.

Geode nails are taking off and are a perfect design for marble lovers! Geode nails incorporate artistic patterns and a hint of gold for a stunning finish. Show us your geode designs using #showscratch on Instagram.

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Olivia Rodrigo, who scooped the Best International Song award, showed off her short, dark nail style courtesy of Kim Treacy, who used Nailberry and PersoNAILity products to achieve the look.

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Trend Aler

ram.co

Singer, Saweetie, celebrated the addition of gold chains to her Icy by Saweetie merchandise range with a pic featuring deep red stiletto nails. The look comes courtesy of nail stylist, Temeka Jackson.

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The GelBottle Inc in Candy £14.50 + VAT www.thegelbottle.com

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ICY & SPICY!

Michelle Class shared a snap of ‘disco Frenchies’ she created for singer, Mimi Webb, using Lucy Pastorelli Tools, Bio Sculpture Gel and BrillBird products.

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@imarninails tended to the nails of singer-songwriter, Paloma Faith, creating a love heart design using TGB’s Candy shade.

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Ahead of her appearance on the Valentine’s special of Dancing on Ice, TV presenter, Holly Willoughby, showed off a heartfelt design by An Nails London.

Session nail stylist, Sabrina Gayle, styled the nails of Bridgerton actress, Golda Rosheuvel, for her appearance on The Graham Norton Show, showcasing a short, dark and striking overlay.

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Love is in the air!

/nailsbymh (G etty images)

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Last month saw London’s O2 arena host swarms of celebrities in celebration of British music and pop culture for the annual BRIT awards, with the red carpet rocked by striking fashion and nail choices.

SCRATCHMAGAZINE.CO.UK 97

NAILDESIGNS

What goes well with pearls? Gold, of course! This pretty nail style by @_st.nelle oozes decadence; a design fit for client royalty!

Celebrate spring with pastel patterned nail tips, perfectly complemented by pearls placed randomly on each nail courtesy of @curedbyjae.

Nail stylist, @sirens_tips, makes a French-style mani even more fabulous with the addition of pearls. Navy tips look chic and sophisticated.

Fingernails in

Focus

Calling all pearly queens! Catch the attention of clients with the addition of pretty pearls to your spring nail styles. LILLY DELMAGE rounds up some inspirational looks…

Adelina Walker of @hellobeautifulnailbar pairs a pastel shade with gold details, opals and a feature nail with pearls in this spring-friendly look.

It’s the Year of the Tiger, and we’re loving this roar-some tiger stripe design by @evilstudios.isla featuring colourful pearls.

Anita Chahal (@chahal8240) positions pearls around the smile line to add extra glamour to elongated nails with hand-painted details.

Turn frowns upside down with a fun, bold nail design that’s bursting with personality! Talented tech, @faye.nailart dots pearls around smiley faces.

Gemma Helman takes inspiration from a Chanel jacket to create this stylish nail style complete with pearl details and a matte finish.

An ombré style by Anna Holloway is offset with stunning diamanté and pearl decals on feature nails for a perfect bridal look.

To be in with the chance of seeing your nail snaps on this page, share them with us on social media using #showscratch or email editorial@scratchmagazine.co.uk 98 SCRATCHMAGAZINE.CO.UK

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