TIPS ON SOCIAL MEDIA!

Know Who Your Audience Is

You’re going to have a tough time connecting with followers if you don’t have a good understanding of who your audience is. Otherwise, they may not care about the content you’re posting and they may not connect with the voice you’re using. Figure out who your audience is by developing your buyer personas and this will help you to more effectively build relationships on social media.

Know Which Social Media Platforms to Use

Different people use different social media platforms. For example, if you’re trying to reach seniors over the age of 60, then Snapchat is probably not your best bet. Figure out what social channels your audience is using so that you don’t end up wasting your resources on the wrong platform.

Be Active

You should try to post on a daily basis, whether it’s posting links to new content, posting questions to your followers or simply responding to comments. The more active you are, the more engaged your audience will be with your brand. If you’re not active, then people will eventually just forget about you.

Don’t Just Share Your Content

While you should use your social channels to share new content when you’ve published it, be sure to share other things as well. For example, share content from other sites that you think your followers will like or find helpful. Share posts from your followers that you like. This shows your followers that you’re not just using social media as a promotional tool.

Always Respond

Because social media is very public, always respond to questions or concerns posted by your followers. You should especially address negative comments (as long as they aren’t purposefully inflammatory). Remember, social media is a PR tool as well, which means everyone is watching how you handle irate or unhappy customers.

Schedule your content in advance

Don’t be a Last Minute Melvin. Coming up with content right before you need to post it is a recipe for burnout.

Having a social media strategy in place will ensure that your social media efforts are more fruitful, and are working to support your project goals.

Putting a strategy together includes outlining your project goals, so that you can work backwards to create posts which reinforce them. You’ll also want to outline some social media goals (and track them) so you have something to work towards, and to validate that the work you are doing is paying off.

We will use Postpickr to plan, organize and track all the content shared on social media platforms.