NEO_ENGELS

H ey z e l P l a tea u D ev e l o p m e n t

New a m b i t i o n fo r B r u s s e l s

NEO Brussels is a high quality mixed-use project including a shopping centre, leisure, a convention centre and housing which will set a new benchmark in urban redevelopment in Belgium.

This exciting development project on the 68 hectares Heyzel Plateau site of which 18 hectares will be redeveloped, will create a new vibrant area serving the local community, business and tourists and will create new synergy with the existing sport, business, leisure and tourist attractions such as the Atomium, the exhibition centre, the Roi Baudoin stadium, a multiplex cinema and the park which already attract over 3 million people annually.

The existing metro and tramway lines, which provide excellent public transport from the centre of Brussels will be further improved and extended to provide first class access into the heart of NEO Brussels.

This ambitious project will significantly increase the attraction of Heyzel Plateau as a destination visit for Belgian residents and tourists alike.

Alongside the shopping centre, leisure, housing and convention centre EXCS are exploring installing a Museum of Modern Art. Phase 1 works will start in 2014 with the convention centre, a 70 000m² GLA shopping centre and around 9 000m² of restaurant and leisure facilities.

A fundamental p roject to Brussels

The site is unique, and ideally situated at the heart of Europe.

This is the only project that meets the needs of the people of Brussels and the residents of the northern suburbs of the City.

The tourist appeal of the Atomium and the business tourism linked to Brussels Expo both help underpin this splendid development opportunity. Access to the site by car and public transport is unrivalled and helps make the site even more attractive.

The development site belongs to the City of Brussels, which is strongly backing this scheme, together with the Brussels authorities who have given their full support to the entire development project.

No other site has the inherent qualities we have at Heyzel, this development is central to Brussels, the capital of Europe, and its local and international development.

Freddy Thielemans, Mayor of the City of Brussels

A new public axis connects the centre of the plateau to the Atomium.

From t h e m a s te r p l a n n e r point o f v i e w

“KCAP’s vision for NEO Brussels is to strengthen the positioning of the Heyzel area, through a high quality development which will add value to the existing space and to introduce a sustainable development framework.

A strong vision which will bring together Brussels, Belgium and Europe in one prestigious location”.

Kees Christiaanse, KCAP Architects & Planners

Impression of the final stage.

Brussels Expo

Park of Laeken

Expo ‘58 Atomium

National Stadium

Before and after: Sports and leisure park, with the new building development in the background (view from the south).

Introduction by Charles PicquĂŠ The Brussels Region is now the third economic growth hub in Europe and the main development hub in Belgium.

The Brussels International Development Plan adopted by the Government in 2007 is a long-term plan of action.

It mainly envisages developing large strategic areas and setting up international infrastructures.

This flagship project for NEO Brussels seeks to combine sustainable economic development, tourism development, job creation, international pull and the well-being of the inhabitants.

Well-served by the Brussels public transport system and easy to reach from abroad, this site will host a major congress centre, a large shopping mall and a theatre, along with new housing and facilities.

The NEO project seeks to set major urban development targets for the site that hosted the 1935 and 1958 World Trade Fairs.

Charles PicquĂŠ, Minister President Region Brussels

New central plaza in the final stage after removal of the stadium.

The sports and leisure park, with restaurants, cinema and apartment buidings in the background.

The event square with the new event hall on the left.

The Southern park edge with restaurants and terraces.

Heyze l A r ea D ev e l o p m e n t P ro g ra m

Heyzel area development program

Congress center

15.000 m2 GLA

Retail

70.000 m2 GLA

Restaurants, food 9.000 m2 GLA & beverage

Restaurants and cafés

Leisure

16.000 m2 GLA

Cinema

14.000 m2 GLA

Offices

19.000 m2 GLA

Apartments

New expo hall

10.000 m2 GLA

Hotel

15.000 m2 GLA

Event hall

8.000 m2 GLA

Parking

5.800 units

4.500 m2 GLA

750 units

Phase 1

Phase 2

Phase 3

Phase 4

Phase 5

Phase 6

• Tram depot and parking garage

• Upgrade connection to the Ring

• Upgrade A12 connection

• Tram extension along Parking C

• Event hall

• Redevelopment of the stadium site

• Relocation sports

• First phase retail

• Second phase retail

• New expo hall

• Culture and leisure

• Congress and hotel

• Sports and leisure park

• Restructure existing leisure

• Hotel on the east entrance

Situ a t i o n

Ac ce s s i b i l i t y

Amsterdam/ Antwerp

A12

E19 Antwerp

Zaventem Airport Tram 3

Belgium Bru

s

s sel

Rin

g(

R

0) Tram 94

Tram 51

A10 Gent Schaarbeek Station E40 Luik

Simonis

E411 Luxembourg

North Station

E19 Charleroi Brussels

Metro 6

Central Station

Car Metro Tram

South Station

Bus Parking C: 5300 pp Parking garage: 5800 pp

London/Paris

Susta i n a b i l i t y

The NEO Brussels development project includes a robust sustainability strategy encompassing three key criteria: transport, energy and water.

An integrated approach to sustainability will be implemented. Energy consumption efficiency will be optimised, running costs minimized, a sustainable supply chain established and public transport links strengthened to reduce car pollution.

Throughout the Heyzel development visitors, business and residents will benefit from increased park and garden areas incorporating water recovery and management systems, new buildings will meet the most stringent emission standards and energy management and recycling best practices will be implemented throughout the NEO Brussels project.

Impression of the sports and leisure park, with the central pond.

View from a new apartment over the new park, the Atomium and Brussels skyline.

East entrance from the A12, with the new expo hall and hotel in the front.

EXCS (Project Management)

Project Partners

Masterplan NEO Brussels

Place de Belgique, 1

KCAP Architects & Planners

Initiated and commissioned by the City of Brussels

BE – 1020 Brussels, Belgium

Arup

Designed by KCAP/Arup/Fakton

Telephone + 32 2 474 82 63

Fakton

© Artist impressions, maps and diagrams; KCAP/City of Brussels

Fax

+32 2 474 83 90

Retail Partners®

Email

info@excs.com

Pink Line Communication

Mr Henri Dineur - CEO Mr Paul Delesenne - Director

www.neobrussels.com