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Cover Story We asked a team of industry colleagues to talk about the themes, significant advancements and introductions that will bear the biggest influence on design in 2015.
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Northwest Design Awards
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Recent Arrivals
The 16th annual competition is open, including the new category of Lighting Design.
We roll out rich texture, color and a few doses of history reinterpreted in this season’s newest arrivals.
Perennials / Susan Mills
bydesign contributors
A visionary with a background
Anne Lancaster is a multi-
With a love for helping people
Interest in plants started for
The team at Hi-Tek
in sculpture that he’s blended
talented artist and
define and create spaces that
Chip Ragen as a child, which
Lightworks, including Albert
nicely into interior and
photographer. In her spare
truly reflect their personality,
led to a summer job, which
McCrae and Brian Webb,
furniture design, Gary Hutton
time she can be found creating
Jann Placentia defines the
led to managing a garden
specializes in new automation
believes: “There are only two
stone carvings, casting
essence of a well-lived life as
showroom, which led to
technology, audio, video and
kinds of people in the world.
bronzes, climbing mountains,
being surrounded by treasured
Ragen & Associates. Ragen
security—making homes
The ones who love sparkly
dancing Argentinean tango,
objects, beautiful colors and
& Associates designs, builds
smarter every day.
things, and the ones who
collecting acorns, and
fabrics, marvelous music,
and maintains gardens and
won’t admit it.”
documenting life’s moments
gorgeous gardens, delicious
imports and distributes high
with her photography.
food, and the warmth of
quality garden planters.
friendship.
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from the editor As the recession took root and people began espousing concepts like new normals, we saw showrooms and manufacturers exit design centers around the country; an army of online tools were thrust at the industry with the hope of enabling benchmade to compete with big box retailers in a swelling, web-based marketplace; and there were even turnabouts in the marketplace like LUXE Interiors + Design leaving the Northwest and then very successfully returning to thrive. Things seem to have settled a bit and forward motion resumed, but over the last several months I have been part of or heard about a number of conversations concerning more change in the industry—apparently a newer new normal. From increasing business activity for showrooms and designers (definitely the kind of change we want to hear about), to changes in other marketplaces, and certainly to our own imminent transition in ownership at SDC, the evolution of design continues. But rather than view change as a worrisome beast, I hope we can collectively welcome it as necessary catalyst. Case in point: The U.S. Bureau of Labor Statistics predicts that by 2015 millennials will overtake the majority representation of the workforce and by 2030 this hyper-connected, tech savvy generation will make up 75 percent of the workforce. Clearly we must learn how to connect with a younger generation than we have historically, which will mean embracing and effectively using technology as a tool—perhaps the tool. And not as an end to brick and mortar, but instead to augment it. On the local front, Greenbridge assumes ownership of SDC in November. Their plan is to consolidate showrooms into the Atrium building and convert the Plaza building to office space. As I see it, that consolidation will bring about needed synergy, with all design center programs occurring at the hub. We don’t yet know the timeline for these projects, but will share them when we can. As much as I may coach you to join me in a big group hug with change, I will admit that there is still quite a bit that remains unknown. However, things will clarify as we move forward, and I see newer, brighter futures.
Craig Cross
bydesign Creative/Editorial Director Craig Cross 5701 Sixth Avenue South
craig.cross@hines.com
Suite 378
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2015 DESIGN INFLUENCERS
cover story
Rounding into the fourth quarter of the year, we reached out to a few design colleagues who occupy different vantage points in the industry to ask about 2015 in design. Our goal was to identify significant advancements and/or introductions, and see if any themes emerge from a conversation about the coming influences on design.
In terms of materials, there is a tremendous
the artist’s story, and very often to get them
resurgence of encaustic work in the
comfortable with having original art in
Northwest, one of the oldest styles or
their home.
techniques. As for subject matter, I am seeing a lot of work depicting scenes
I see emergence of a trend in art that
that connect for us because they remind
I am really happy to witness—a move
us of familiar places and times, be they
toward more collaboration, wherein art
streetscapes or landscapes. And of course
(and life in general) becomes more layered
while these presumably more traditional
by community, by shared connection and
images are alive and well, abstract work is
contributions, rather than individualized
experiencing a similar level of popularity.
and isolated effort. Creativity is a positive
As I’m sure is the case with interiors,
force that produces much needed light
that
and
against the darker news of our current
contemporary, or more literal versus more
world, and shared creativity means even
conceptual, is ever present.
more powerful brightness.
dance
between
traditional
Vantage Point: Fine Art
Much of the issue with art has always been
Ones to Watch
Anne Lancaster, founder Community Artists Program
about education—not so much about who
Watch for who is presenting at
is who, though that happens, but more
the TEDs as an indicator of new and
about familiarizing potential owners with
emerging ideas and talents.
the language of art and of a medium, with
I travelled to Italy and France for four
It became even clearer on this trip how small
weeks in September and while in Paris
the globe has become and how “regional”
attended Maison et Objet, something I’ve
as a term or design direction is passé. Every
wanted to do for a long time. It was
culture is influenced by every other culture
overwhelming, as trade shows generally
— the mix is what’s trending now.
are, and also incredible! While I did see a bit of saturated, primary color represented,
I feel as if comfort is what we are longing
mainly in Scandinavian/modern iterations,
for in this crazy, uncertain world and will
Vantage Point: International Scene
the predominant impression was calm and
be the design focus in the future.
Jann Placentia Piacenza Design
serene: pale and pastel colors (quite a bit of greige, taupe and mauve—but deeper
Ones to Watch
and richer than we saw in the 80s), natural
My short list of favorites:
fibers, animal prints (yes!), and lots of
Eleanor Cummings, Timothy Corrigan
copper.
and Myra Hoefer.
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Garden design in the greater Seattle area
and more space for dining terraces with
continued to be influenced by the economic
fire tables as a centerpiece for relaxing with
recovery, leading to confidence in real
friends.
estate values, an influx of foreign buyers, and a desire to create private spaces to share
Ones to Watch
time with friends and family. Rising home
Chefs can be designers as well, and
prices gave people the confidence to invest
some of the best are influencing
in their property. Sport courts, sometimes
not only what we eat, but how we
challenging to fit into smaller urban garden
garden. Experience chef Tamara
spaces, were in demand more than ever this
Murphy’s Terra Plata, with its herb and
year; more time playing, less time driving,
flower lined roof garden, making the
everyone wins. Improved sport court
most of a small slice of dense Capitol
play surfaces that don’t require a poured
Hill. Jerry Traunfeld’s Poppy, with
concrete base are becoming a popular way
its intimate back garden terrace, has
to deal with restrictive, imperious surface
literally created a fragrant mélange of
code requirements. Vantage Point: Landscape Architecture
Chip Ragen Ragen & Associates
the herbs from which his kitchen draws daily inspiration and ingredients. Both
A long hot summer, though lovely, has
chefs, with their passion for locally
people rethinking the issue of water
sourced ingredients, set a great example
usage. Taking a fresh look at drought
of what we all can do in our home
tolerant plants is influencing garden
gardens, large or small.
design. Where is this going? Less space for demanding English perennials gardens,
Vantage Point: Home Technology
Albert McCrae and Brian Webb Hi-Tek Lightworks
From our vantage point, one of the biggest
In the last few years we have seen a dramatic
changes in the field of lighting and lighting
upsurge in non-traditional content usage—
control has been the widespread adoption
Netflix, Hulu and the like. This trend has
of LED fixtures. These fixtures offer
provided viewers with a small amount
a wide spectrum of color temperature,
of control over not only what content
power savings and an incredibly long
they view but even more importantly what
lamp life that is very attractive. The
content they pay for. In the next five years
fixtures, however, vary greatly from
we expect to see a significant swing toward
manufacturer to manufacturer on how
an on demand style of content where the
they can be controlled and dimmed. We
viewer pays for individual channels, shows
have worked closely with lighting designers
or movies as they are viewed. This kind of
and companies to find ways to reliably
power has been sorely needed for years and
offer LED replacement to existing homes
will alleviate the age old problem of having
and integrate LED technology into new
100 channels but nothing to watch.
construction. As energy codes continue to demand change and customers look for
Ones to Watch
ways to cut energy usage, LED lighting will
Aaron Mollick of Stewart Silk
continue to grow as a reliable and usable
Architects, Olson-Kundig Architects,
option.
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and NB Design Group
For me, the biggest changes I’ve seen this
The advancements in fiber technology have
past year are the tremendous advancements
totally changed the way we look at textiles
that have been made in man-made textile
for the home. I do not presume to know
fibers.
exactly what happened in those labs, but the genius of these men and women is not
In my childhood, synthetic fibers were new
to be denied. It is now almost impossible to
man-made miracle fibers that promised us
tell by the hand of the fabric what the fiber
no ironing and much leisure time. However,
content is!
those leisure suits were soon discovered to be like wearing a plastic bag with about as much breathability.
One to Watch Seattle’s own Stefan Gulassa— he is doing great things!
Vantage Point: Furniture Design
Gary Hutton Gary Hutton Design
sdc scene
SDC and artist Brian Major partnered again to create an interactive art memorial for walkers in the Susan G. Komen 3-Day. Our cheering station was at mile 13.4 on day 2, so walkers were about half way through the 60-mile journey. We invited participants to sign the piece with the name of the person(s) they were walking to honor.
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PRIZES
C ALL FOR ENTRIES
Winners of the competition will be notified by February 5, 2015. Winning entries will be announced publicly at the Northwest Design Awards Gala — Thursday, March 5.
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Seattle Design Center hosts the 16th Annual Northwest Design Awards Competition to reward outstanding interior design. Our jury’s goal is to identify and recognize projects that exemplify design across a range of styles and spaces in 16 competition categories. Winners are honored at the annual Northwest Design Awards Gala: March 5, 2015. E N T R I E S D U E 5:00 P M | N O V E M B E R 21, 2014
TO ENTER
Design trade professionals and firms working in the Pacific Northwest (Washington, Oregon, Idaho, Montana, Western Canada and Alaska) are eligible to enter. Trade organization affiliation is not required. All interior design projects completed between 2011-2014, published and unpublished, are eligible. Designers may not enter the same project in multiple categories. Students must be enrolled at a design school in the Pacific Northwest at time of entry.
JURY
To ensure impartial judging, all entries are judged through an anonymous process by a select group of industry leaders. Judges will consider proportion, composition, use of space, lighting, materials and appropriateness for each entry. Student entries will be judged on the ability to communicate a design concept and the skill of the presentation. In the event of insufficient or inadequate entries, Seattle Design Center reserves the right to cancel the contest and refund entry fees or restructure the categories in such a way as to permit fair and proper judging of entries received.
WINNERS IN PROFESSIONAL CATEGORIES RECEIVE: n Featured designer profile for one year on seattledesigncenter.com. SDC promotes your profile through a 6-week online advertising campaign with an estimated 1,200,000 impressions. n Mention in SDC ad published in the summer issue of LUXE Interiors + Design; the ad may include photographs from select winning projects. n Media relations support with neighborhood, city and regional media. n Showcase in slideshow of winning projects on seattledesigncenter.com. WINNERS IN THE STUDENT CATEGORY RECEIVE: n First Place: $1,200 | Second Place: $750 n Mention in SDC ad published in the summer issue of LUXE Interiors + Design; students cited as emerging talent. n Media relations support with campus, neighborhood, city and regional media. n Showcase in slideshow of winning projects on seattledesigncenter.com. One crystal obelisk given per winning firm. By acceptance of prizes, finalists consent to the use of their names and/ or photographs for publicity purposes without further compensation. All entries will be shared with editors. Void where prohibited by law. All federal, state and local regulations apply.
CATEGORIES
BATHROOM — Includes new or renovated bathrooms within a private residence. BEST INDIVIDUAL ROOM: CONTEMPORARY — Includes interior design work of any room type for which the finished style of the room is a contemporary aesthetic. BEST INDIVIDUAL ROOM: TRADITIONAL — Includes interior design work of any room type for which the finished style of the room is a traditional aesthetic. COMMERCIAL — Includes staff workplaces, reception areas, meeting rooms, utility areas or other areas to the extent that the total workplace is represented.
EXOTIC RETREATS — Includes design for yachts, jets, unique spaces or vacation retreats that do not serve as a primary residence. HOSPITALITY — Includes restaurants, hotel rooms, suites, lobbies and private function spaces created within hotels, motels or inns. KITCHEN — Includes new or renovated kitchens within a private residence. [NEW] LIGHTING DESIGN — Includes design of a lighting solution for a space that creates the desired atmosphere and supports a larger design concept. MODEST BUDGET, BIG IMPACT — Includes interior design work from any room type for which the entire design project budget was $50,000 or less. MOST INNOVATIVE DESIGN COMPONENT — Includes design of a single component in any room type, such as stairs, lighting fixtures, water features, entry doors or unique finish work. OUTDOOR LIVING AREA — Includes exterior living space projects for which layout, furnishings and landscape design were orchestrated. SMALL DESIGN FIRM LUMINARY — Includes interior design work of any room type completed by design firms with less than 5 employees. STUDENT — Includes classroom or independent projects for which the student had to address an assigned design challenge and render a conceptual solution. TEXTILES – Includes use of textiles and/or leathers in any room type that best supports a design concept. WHOLE HOUSE LESS THAN $400,000 — Includes new or renovated areas within a private residence for which less than $400,000 was spent toward interior architecture and design (including furnishings and finishes). WHOLE HOUSE MORE THAN $400,000 — Includes new or renovated areas within a private residence for which more than $400,000 was spent toward interior architecture and design (including furnishings and finishes).
SUBMISSIONS
ENTRY PROCESS: The Northwest Design Awards entry process is online, which allows you to quickly upload your project photos, floor plans and project profiles to our secure server. Once your entry has been submitted, pay the entry fee via our pay center, print the client form, capture necessary signatures (yours and client’s), use a scanner to create a PDF copy of the signed confirmation page, and upload the PDF file using the Upload Client Form button on the My Entries page. The online competition entry process closes at 5:00 p.m. November 21. Please contact our concierge staff at 206.762.1200 for assistance. PHOTO RELEASE: Entrants grant producers of the Northwest Design Awards, Seattle Design Center, the right to reproduce project images for promotional purposes. Producers also assume all entries are the works and property of the entrant and that clients of the assumed projects have given their permission for this entry. Seattle Design Center is not liable for any copyright infringement on the part of the entrant. Entry materials become the property of Seattle Design Center and will not be returned.
ENTRY MATERIALS
All materials must be included for consideration. Incomplete entries will be subject to disqualification. n Project Profile—One completed profile is required per submitted project. After submitting and paying for the entry, print the client form, secure necessary signatures (client’s and yours), and use a scanner to create a PDF file of the signed form. Upload this PDF file using the Upload Client Form button on the My Entries page. Repeat this operation for each entry. n Images—Upload the number of digital images listed with each category. Before images are not required. Digital images uploaded should be a minimum of 1024x768 pixels (horizontal x vertical). To ensure fairness, your name or firm name should not be visible on any submitted text, documents, floorplans or images. n Client Form—Upload a PDF file copy of the signed document with your entry materials. n Floorplans—An 8.5 x 11 inch copy of the project floorplans with or without furnishings—you may use more than one page. Where available, provide pre and post-remodel floorplans. n Entry Fee—$50 per entry. No entry fee for students. Receipts will not be issued. Please use a copy of your entry form as your receipt.
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recent arrivals
1 1 | T R A M M E L L- G AG N É Committed to bringing the best of mid-20th century American design to 21st century interiors, a new, luxurious furniture company—Truex American Furniture Company—debuts its glamorous collection. The launch includes 20 pieces—chairs, tables, chaise lounges, sofas and more— with 20 additional pieces to be added in early 2015 and 35 more thereafter. These exuberant designs were inspired by masters like Billy Baldwin, Frances Elkins, James Mont, Couturier Charles James and other talents of the era.
2 2 | ANDONIAN This transitional design features a heathered boucle Tibetan wool background in tones of light blue. The subtle Chinese silk design elements in bone and silver paired with the small scale of the pattern give the rug a sophisticated elegance.
3 3 | LEFLAR Inspired by Italian sophistication, the Oliver was designed for exceptional comfort featuring plush cushioning and detail stitching. With clean, simple lines and angled stainless steel legs, Oliver is lifted from the ground creating weightless elegance.
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5 5 | JENNIFER WEST
4 | S C H U M AC H E R To celebrate Schumacher’s 125th Anniversary, we’ve mined our archives to pull together a best hits collection of the house’s most iconic fabrics—updated for rooms that draw on the past to redefine the way we live today. The patterns span a range of influences, periods and styles and embody the values we’ve maintained since Frederic Schumacher first opened his doors in 1889.
Since the advent of weaving, cultures have devised limitless ways to transform natural fibers into textiles for personal adornment or more utilitarian functions. Conrad is pleased to introduce six alluring handwoven designs, each stamped with the hallmark of our exacting standards of originality and quiet elegance. A couture-quality sheer, haberdashery-inspired plaid-like patterns and a striking tweed construction offer new directions in window coverings.
6 6 | BAKER The Strelka resembles the tip of an island opposite the Winter Palace in St. Petersburg. The resulting oval excels in traffic, while allowing enough room to work, complement a full size sofa, or visually balance something larger, including a sectional. The glass top makes the most of a statement rug. Curved panel legs create a visual curtain at each end. A study of contrast, metal bracket tips juxtapose an industrial modern form and Jacques Garcia’s couture draped fringe texture on the legs.
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8 | DURALEE There are few designers who utilize the power of color as intricately and successfully as Eileen Kathryn Boyd. Duralee is pleased to introduce Eileen Kathryn Boyd II, a follow up to her wildly successful first collection of fabrics for the home. A further exploration of the color spectrum, the collection features a painter’s box of hues and unique textures designed to inspire and encourage ambitious new color stories.
7 7 | S U SA N M I L L S Sutherland Furniture showcases the new Capri Collection. Also featured: new rug from the Rodeo Collection from Perennials.
9 9 | W I L L I A M & WAY N E Over the course of Wood-Mode’s 70 year history, they have built a reputation for fashion forward designs, superior quality, fine craftsmanship, and dedication to protecting the environment. William & Wayne is proud to offer our designers, architects and trade professionals the wonderful array of choices and solutions to all of their cabinetry needs, from kitchen and bath to home entertainment units, or any room in the home.
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11 | DESIGNER FURNITURE GALLERIES Van-guard (noun)—the foremost or leading position in a trend or movement. It all started in a modest facility with two employees and a perfect velvet chair. Today, more than 40 years later, Vanguard Furniture is still making good on its name to be at the forefront of the furniture industry—from one perfect velvet chair to endless personalized possibilities. DFG is the proud new home to the vast Vanguard Furniture line. Pictured: The Cleo bed
10 1 0 | M A F I I N T E R N AT I O N A L Mafi International introduces the Infusion Collection. Eco-friendly and designed for today’s casual homes and lifestyles, the borderless rugs in the Infusion Collection have a uniquely soft look and feel that gives them a special appeal. Hand knotted of bamboo silk in a classic Tibetan weave.
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12 | J. GARNER HOME New to J. Garner Home is Eleanor Rigby Leather. With their London origins, Eleanor Rigby uses the finest hides and custom-made frames to create specialty leather sofas, sectionals and chairs. Each piece is manufactured using old world bench made techniques and values. They start with 100 percent kilndried hardwood and inspect each one before proceeding through upholstery to assure a lifetime of service. Stop by to see the Desert Rose sectional with show stopping, extra-wide pieces—perfect for any media room.
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1 3 | V I CO U S T I C Flexi Wood A50 is a panel dedicated to the control of medium and medium-low frequencies. It acts simultaneously as an absorber and a reflector, controlling excess energy in a room without compromising its ambiance. Flexi Wood helps create listening spaces with a natural, bright sound. The panel’s revolutionary design is further enhanced by the addition of a wood surface. Long known for its excellent acoustic properties, the wood also adds elegance and modernity to the panel, making it suitable for use in any type of space. Available in Vicoustic’s five signature wood finishes.
1 4 | D I XO N G RO U P Pierre Frey introduces Les Dessins, a collection of wallpapers that embarks on a worldwide voyage through the drawings of artists. Shown is Jour de Fete, a fantastical depiction of galloping horses by painter Gaël Davrinche. The entire Les Dessins collection consists of 16 designs in various colorways.
15 1 5 | K E L LY FO R S LU N D The Lewis Sofa is a new introduction from O Henry House with exceptional comfort. Bench made with kiln-dried northern maple and eight way hand-tied, using various gauge springs to ensure maximum support and comfort. Available in three standard sizes — or custom size to meet client needs.
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16 1 6 | K R AV ET Kravet has introduced eight pattern books in partnership with Pantone, the global color authority and provider of professional color standards for design industries. Designers will benefit from the uniformity and ease of fabric being placed into a specific range of Pantone colors, and Kravet will benefit from the expertise Pantone brings to bear through color intelligence and trend forecasting.
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18 | PINDLER
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1 7 | O P E N S Q UA R E Bivi is inspired by small company culture. Think of it as a blank canvas, which allows you to express your unique brand personality. Because you don’t think of your workplace as an assortment of desks and cubicles, we don’t either. It’s more than that. It’s where work and personal passions collide. It’s where you see yourself wanting to be every day, and maybe some nights. It’s what works for you. So, let’s toss out all the preconceived ideas
The natural elegance of Belgian linen has experienced a spectacular resurgence in the design trade. Elegant, understated Belgian linen is among the most sophisticated and luxurious linen in the world due to its superior quality of fibers and craftsmanship. It also dyes beautifully and we have put together this book in a palette of soft, subtle colors. Pindler brings together multipurpose and upholstery solids and textures woven in 100 percent Belgian linen.
and start with a blank canvas. Let’s create the workplace you have in mind for today, and even prepare for what’s around the corner.
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P R ES O RT E D S TA N D A R D US
P O S TA G E
P
A
I
D
S E AT T L E ,
WA
PERMIT NO. 711
5701 Sixth Avenue South, Suite 378 Seattle, WA 98108 seattledesigncenter.com H IN E S
Bicycle Parking Encouraged The Grapple Boys—created by students from Coyote Central— claims its home as bike rack and public art on the design center campus.
Young artists of Coyote Central: Katsuki Eisenberg, Miles Farrow, Aram Gould, Lincoln Groh, Emmett Huggins, Quentin Hunt, Will Loughlin and Nelsen Stipeck. Lead Artist: Rusty Oliver.
Project produced using ColorGraphics “Green” Process. Burgo Endeavour Velvet Book is made with 30% post-consumer waste. Paper is FSC certified. Vegetable-based inks are formulated to contain minimal VOCs. Please reuse or recycle after reading.
page 16 I t ’s a l l o n l i n e — v i s i t | s e at t l e d e s i g n c e n t e r. co m | t w i t t e r. co m/s e at t l e _ d e s i g n | f ac e b o o k . co m/s e at t l e . d e s i g n | p i n t e re s t . co m/p i n s d c