by design | 2012 vol. 1

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bydesign 2 0 1 2 Vo l . 1


A Dog House Construction and Garden Landscape Competition Please join Luxe Interiors + Design and Seattle Design Center

Please join Luxe Interiors + Design and Seattle Design Center in celebrating the the creation of 10 unique dog houses best and architects, gardens builders, creation of in 10 celebrating unique dog houses and gardens constructed by Seattle’s constructed by Seattle’s best architects, builders, interior interior designers and landscape professionals. Seattle’s top real estate brokersdesigners will then auction off the houses forand charity. And don’t forget to register your dogtop in the Parade of brokers Dogs Costume Show! landscape professionals. Seattle’s real estate

will then auction off the houses for charity. And don’t forget to register Thursday, May 24, 2012 | Seattle Design Center | 6:00-9:00 p.m. your dog in the Parade of Dogs Costume Show! Cocktails and hors d’oeuvres CHARITIES: Doghouses will be auctioned to help benefit Presented by: Keller suPPly ComPany and Kohler Co. Seattle Children’s PlayGarden & Seattle Humane Society

TICKETS: $40 per person, includes registration Parade of Dogs Costume Show, Date:dog Thursday, May for 24, the 2012 limited capacity to the first 50 dogs registered Where: Seattle Design Center, 5701 Sixth Avenue South, Seattle, WA 98108 Costume Awards for “Most Imaginative,” “Most Outrageous,” “Best Owner/Dog Costume,” “People’stime: Choice:6:00-9:00 Favorite Overall p.m.Costume”

DRESS: Informal

Charities: The Seattle Children’s PlayGarden & Seattle Humane Society Cost: $40 per person, includes dog registration for the Parade of Dogs Costume Show, Demetriou Architects LANDSCAPE PROFESSIONALS MANAGERS PRESENTING SPONSORS limited capacity to the first 50 dogsPROJECT registered Graham Baba Architects Berger Partnership Landscape Architects Baker Knapp & Tubbs, Cecilia Carson Dunn Lumber, “People’s Choice:

JUDGES Chef John Howie, John Howie RestaurantsCostume Dan Dierdorff, Chief Lending Officer, Seattle Bank Jesse Bratter, Features Editor, Luxe PNW Joelle C. Nesen, Owner, Maison, Inc., Interior Designer Liz Bullard, Executive Director, The Seattle Children’s PlayGarden Nathan Good AIA, IIDA, Nathan Good Architects PC Ron Upshaw, Co-Host of 97.3 KIRO FM’s “The Ron and Don Show” Seattle Humane Society, Board Member, Leslie Phinney, CEO/Creative Director Phinney Bischoff Design House Stacy Jones, VP Owner, Realogics Sotheby’s International Realty Wendy Welch, Owner, Wendy Welch JuDges Garden Design

Ripple Design Studio Brooks Kolb LLC Landscape Architecture California Closets,Owner/Dog Alice Kres Best Overall Dog House & Garden” Awards for “Most Imaginative,” “Most Outrageous,” “Best Costume,” Stuart Silk Architects Cambium, Inc. Cascade Joinery, John Miller Keller Supply Company and Kohler Co., “People’s Choice: Favorite Overall Costume” Tyler Engle Architects PS CEM Design, Inc. Chown Hardware, Jeff Rose “Judges Choice: Best Modern

Decorative Metal Arts, Michael Rydinski Design” Duralee Fabrics, LTD., Debbie Pryor Loewen Windows by Windows, Keller Supply, Theresa Ochiltree Doors & More, “Judges Choice: Kravet/Lee Jofa/Brunschwig, Scott Smith Best In Show: Best Dog House” Metal Solutions LLC., Steve Northey Pental Granite & Marble, Michael Folks Showroom, Michael Folks “Judges Choice: Best Work of Art” Pental Granite & Marble, Wood-Mode, “Judges Choice: Jennifer Hayden Best Traditional Design” REAL ESTATE BROKERS Robert Allen | Beacon Hill, Carrie DeBuys, Realogics Joe Kattenhorn SPONSORS Sotheby’s International Realty Savvy Cabinetry, Chuck Robison Aria Style, Event Tent Connie Blumenthal, Realogics Schumacher, Jan Carter Chown Hardware, co-sponsor T-Shirts Sotheby’s International Realty Seattle Stair & Design, David Shuler Cutting Edge Design, Music DESIGNERS Dennis Paige, Realogics Stacy Logan Carpets, Dane Gregory Meyer Photography, Carl Williams Interiors Sotheby’s International Realty, Stacy Logan Rudolph Photography Dana Hamel, Inc. Bainbridge Island Studio C, Cathy Conner Duralee Fabrics LTD., BrISTol DeSIGn & ConSTruCTIon STuDIo C, Cathy Conner real estate Brokers Graciela Rutkowski Interiors Melanie McCarthy, Realogics The Sliding Door Co., Susan Dymowski co-sponsor Dog Kerchiefs CHArTer ConSTruCTIon, InC. International DoorLLC., Co.,Kerchief Fabricators CArrIe Realogics CHef JoHn HoWIe, Gregory Carmichael Interior Design Sotheby’s Realty DeBuyS, Yellow Mountain StoneWorks, THe SlIDInG La Fabrique Susan Dymowski John Howie Restaurants ARCHITECTS Hensel Design Studios NicoleRealty Gelpi Metal Solutions, LLC., Awards KreKoWJennInGS Melissa Camp, RealogicsSotheby’s International AKJ Architects Holly McKinley Interior Design Sotheby’s International Realty William & Wayne, Will KilbourneyelloW MounTAIn Schumacher, co-sponsor Dog Kerchiefs StoneWorks, Realogics DAn DIerDorff, Chief Lending loGAn’S HAMMer BuIlDInG & RealogicsConnIe BluMenTHAl, AOME Architects Hyde Evans Design Moira Holley, Windows, Doors & More, Ken Hall Seattle Design Center, Venue Nicole Gelpi Sotheby’s International Realty Officer, Seattle Bank Balance Associates Architects MusaDesign renovATIon Sotheby’s International Realty Shearer Painting, Videographer WIllIAM & WAyne, Will Kilbourne JeSSe BrATTer, Castanes Architects PS NB Design Group Scott Wasner, RealogicsDennIS PAIGe, Realogics Six Walls Interior Design, co-sponsor oDySSey BuIlDerS, InC. Sotheby’s Features DeForest ArchitectsEditor, Luxe PNW Six Walls Interior Design Sotheby’s International Realty International Realty, T-Shirts & More, WInDoWS, DoorS PeAK BuIlDerS, InC. Bainbridge Island Ken Hall Thea’s Interiors, Silent Auction Joelle C. neSen, Owner, Maison, BUILDERS Bellan Construction, Inc. Bender Custom Construction Bristol Design & Construction Charter Construction, Inc. KrekowJennings Logan’s Hammer Building & Renovation Odyssey Builders, Inc. Peak Builders, Inc. Roberts Wygal Toth Construction, Inc.

Darwin Webb Landscape Architects Kenneth Philp Landscape Architects Dress: Informal Nussbaum Group R. David Adams Associates, Inc. Landscape Design/Construction Ragen & Associates Scot Eckley, Inc.

MASTer of CereMonIeS: Ken CArSon, GAMe DAy enTerTAInMenT HoST SeATTle SeAHAWKS/SounDerS fC

Inc., Interior Designer

roBerTS WyGAl

lIz BullArD, Executive Director, The Seattle Children’s PlayGarden

ToTH ConSTruCTIon, InC.

MelAnIe MCCArTHy, Realogics Sotheby’s International Realty MelISSA CAMP, Realogics Sotheby’s International Realty

presenting sponsors

Dunn tickets luMBer, “People’s Choice: www.luxesource.com/barkitecture to purchase Best Overall Dog House & Garden” Designers

nATHAn GooD AIA, IIDA, Nathan Good Architects PC

CArl WIllIAMS InTerIorS

MoIrA Holley, Realogics Sotheby’s International Realty

Keller SuPPly CoMPAny AnD


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contents

Cover Story Whether a project to refresh the Ryther Child Center campus or supporting development of schools and provision of clean water to villages in India and Nepal, we share some options for giving back.

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Recent Arrivals

We’ve channeled James Bond to feature bold sophistication.

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New Membership Rewards

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Momentum

Access great benefits with SDC’s new membership program, including special rates for photography, business coaching and media relations services. Tom Kundig, Chris Gerrick and Charlie Fairchild, Olson Kundig Architects: First Place | Exotic Retreats | 13th Annual Northwest Design Awards

LED lights the way (bad pun intended) to energy savings at SDC.

bydesign contributor

Jeff Benner is a staff assistant at Hines. He has aspired to be a paid writer ever since he was six, when he ghostwrote an autobiography for Batman. His writing has been featured prominently on many refrigerators.

Steven Hensel, Hensel Design Studios: Second Place | Best Individual Room: Contemporary | 13th Annual Northwest Design Awards Cover photo: Rick Hiner and James Wilhelm, Richard Hiner Architects: Second Place | Outdoor Living Space | 13th Annual Northwest Design Awards

I t ’s a l l o n l i n e — v i s i t | s e at t l e d e s i g n c e n t e r. co m | t w i t t e r. co m/s e at t l e _ d e s i g n | f ac e b o o k . co m/s e at t l e . d e s i g n

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from the editor

I stumbled into a great conversation the other day when introducing my good friend Kay to a showroom in the design district I knew she would love. Kay and I talked with Steve, of Kirk Albert, about the expansiveness of collaboration. It’s a conversation I’ve explored many times, but what really sang for me was Steve’s point about realizing that any day with five educative moments—either as teacher or student—is a good day. At the core of that idea, I believe, is the notion, perhaps even encouragement, to redefine how we measure achievement in life. Instead of tallying the conquered, count how often we’ve shared our experience or learned from the sharing of others. Sharing took on a new complexion for us with some exciting collaboration this year— beginning with new directions for the annual Northwest Design Awards. We asked ASID’s Hawaii chapter to provide judges for the competition, which brings our respective parts of the West coast a little closer. Awards were presented March 8 at the gala, set in our own dinner club called The Chamber Club—more about award winners and the gala on page 14. The awards presentation ended that evening with the student category, and I certainly felt a moment of student as teacher when viewing winner Josh Small’s (Washington State University) conceptual musician’s retreat space—truly inspired. I like connecting people and am committed to making a difference in our world, so you’ll find information in our cover story about a few upcoming projects that offer you an opportunity to get involved with the local and world community. See page 5 for more about Architecture for Humanity’s project to update the Ryther Child Center campus or MI Corp’s Impact a Life Foundation working to address issues of poverty in India and Nepal. We’re also partnering with LUXE Interiors and Design for an exciting event called Barkitecture. Ten teams of designers, architects, builders and landscape designers have four weeks to build custom dog houses, which will be displayed and auctioned May 24 to benefit Seattle Children’s PlayGarden and Seattle Humane Society. See the ad on the inside front cover. There’s much to be said for connectedness, when the lines converge and a picture, a possibility, emerges. Enjoy those moments of humor, amazement and humility. As always, we remain connected to you and the design community. Ah, the possibilities.

Craig Cross

bydesign Creative/Editorial Director Craig Cross 5701 Sixth Avenue South

craig.cross@hines.com

Suite 378 Seattle, WA 98108 seattledesigncenter.com

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To subscribe: SDCInfo@hines.com


cover story

GIVING BACK by Jeff Benner

Architecture for Humanity | Project: Ryther Refresh The goal of Architecture for Humanity Seattle’s Ryther Refresh project is to bring an interior look and feel to these cottages that will foster a sense of comfort and safety for children in treatment. Currently, the cottages are plagued by dim-lighting, poorly-performing wall materials, institutionallooking furniture, and a fireplace and television that need protective coverings. The organization needs designers to take measurements and make product recommendations. Architecture for Humanity Seattle chair Steve Dombrowski wants to create a binder of tear sheets for products to be considered. Volunteer designers will need to pay particular attention to materials, as interior finishes need to be durable and contain low to no volatile organic compounds.

“Design For the Seattle chapter of Architecture for Humanity, design is not just about the aesthetics of space; it’s a tool to help communities realize their goals. With that belief in mind, the volunteer group is currently focused on Ryther Child Center, a non-profit, short-term inpatient campus treating

helps

people

organize

their thoughts,” says Architecture for Humanity Seattle chair Steven Dombrowski.

some of the state’s most vulnerable children. As Ryther faces the financial constraints of the times, Architecture for Humanity Seattle is looking for designers to help bring the ameliorating power of design to these children.

Dombrowski says working with Architecture for Humanity Seattle is also an opportunity for designers to market and make professional

Ryther offers a safe and stable place where troubled 6-13-year-olds

connections. The group has links to various firms as well as professional

learn through therapy to process their emotions. The children are often

organizations, such as Building Owners and Managers Association.

referred by the courts or medical practitioners for a range of behavioral issues. The 10-acre site located in North Seattle has four cottages setup

Take Action

like a home environment, with each child occupying his or her own

If you are interested in volunteering for the Ryther Refresh project,

bedroom, while sharing a common space with staff and the other children.

or any of the growing number of Architcture for Humanity Seattle

Once admitted, children are taught healthy habits with daily schedules

projects, please visit seattle.architectureforhumanity.org or contact Steve

including therapy, chores and playtime. Children with depression find safe

Dombrowski at seattle@architectureforhumanity.org or 206-428-7712.

and unconditional love working with a therapy dog. The rock-climbing wall offers a form of active therapy where teens learn to understand, and deal positively, with their emotions.

(continued)

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cover story continued MI Corp Adopts a Village

Mafi International’s Cyrus Mafi visits with village children.

H

aving had their arable land taken from them by corrupt

landlords and their nearest water source three and a

free, monthly medical examinations in Basauli.

half miles away, the people of Basauli, India, a village of

“It pretty much ran its own course, and it really became a journey for

about 600, were severely impoverished. Cyrus Mafi, of

us,” said Mafi. “Our goal is to give these people enough resources so they

MI Corp., began the Impact A Life foundation in 2007 to address these

can take care of themselves.” Over the past three years, MI Corp has

issues of poverty in India and Nepal, but at that time, their largest project

dedicated about $250,000 to Impact A Life, of which only about $3,000

was a 20-child orphanage in Katmandu, Nepal.

has come from outside donations. For every purchase from the Impact Plus collection at MI Corp, 10-20 percent goes to the projects at Impact

Sundeep Bhardwaj, a computer engineer Mafi had met while traveling

A Life. A portion of the profits for the Create Your Own Expressions

in India, came to Mafi suggesting they adopt Basauli. Mafi remembers

program go solely to operations in Nepal.

concern for taking on an entire village. Bhardwaj planned for the project to start small by building a school, later adding adult education, a well for

“A lot of people in both Nepal and India suffer from malnutrition, lack of

clean water, and roads to the village. Mafi agreed to the ambitious project.

hygiene, lack of education, and total poverty – something I had never seen anywhere else,” says Cyrus Mafi.

Mobilizing local volunteers, the village got schools, clean drinking water, and a road in less than a year. When word got to nearby villages that there were schools in Basauli, children began walking two to three hours

“We have tried to raise money, but it has been very difficult. It’s very hard

to receive an education. One young girl, Shusha, who had lost her foot at

to get people to donate,” says Mafi. MI Corp even matches every dollar

the age of four, was among the children making the long walk from the

donated. If you are interested in more information about the Impact A

nearby village Varanasi. Responding to this demand, the Impact A Life

Life foundation, please visit http://impactalife.org/.

foundation expanded to Varanasi, building more schools. In January 2012, Bhardwaj sent word to Mafi that 12 to 15 doctors had volunteered to do

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Take Action


recent arrivals

From furniture classics that channel James Bond-like

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sophistication to the boldness of spring color, we see striking pattern and texture everywhere.

1 | DURALEE Romanticized by the allure of India and Asia, John Robshaw has ventured into woven designs, in addition to his signature prints. Duralee is pleased to team with Robshaw in bringing his signature look of sophisticated exoticism in this four-book collection of coordinated fabrics.

2 | S C H U M AC H E R Inspired by the splendor of the illustrious French Riviera, Côte d’Azur fabrics are woven with soft yarns of solution-dyed acrylic, giving them warranties for lightfastness, chlorine / mildew resistance, and stain repellency, creating perfect options for the exterior living room or for the frequently used interior space. The color palette is inspired by the sand and sea: chic neutral shades of driftwood, grey and oyster layer with watery hues of turquoise, pool and navy. A mix of bold and graphic patterns blends with velvet, chenille and matelassé weaves, providing enduring luxury and drama for a wide range of environments.

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3 | K R AV ET / L E E J O FA / B R U N S C H W I G & F I L S Les Alizés, the fall 2011 collection from Brunschwig & Fils, is named for the fabled easterly trade winds found in the tropics. For centuries, these surface winds have propelled captains of merchant sailing ships across the world’s oceans, enabling the expansion of European empires and establishment of trade routes to the Far East. The resulting convergence of Western and Eastern cultures has inspired this exclusive collection of vibrant prints, distinctive embroidered fabrics and trimmings, and coordinating weaves. Each of the archival designs in Les Alizés has been rendered in innovative interpretations and richly colored palettes.

4 | PINDLER & PINDLER Karina—a large scale transitional ikat pattern in fresh, modern coloration—uses textured yarns, creating a slub in the weave for added surface texture and dimension. Fun colors, such as periwinkle blue, Aegean turquoise, and Bali fuchsia, make this pattern an exciting departure from the traditional ikat. Karina is woven in a rayon and cotton blend and meets 30,000 double rubs. This pattern is offered in six colorways, is woven and shown railroaded, and comes with a soil and stain resistant finish. To view this pattern, please visit the Pindler & Pindler Showroom located in Suite 180.

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6 | T R A M M E L L- G AG N É Tiled pointillism of a vibrant, ember-rich fire—crackling and popping with red, burnt orange and sunlit yellow. Vladimir Kagan’s mosaic table lamp utilizes beautiful hand-fitted tiles—available in other custom colorways. 8” x 5” x 27”H

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5 5 | J E N N I F E R G A RV E Y Gaetano is quickly finding a niche among America’s top fabric and wallpaper sources. Gaetano has all of the major components, from prints, wovens, wallpaper and paper-backed vinyl, wool checks, tartans, velvets, textured weaves, and silks. These collections have something perfect for every discerning taste.

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8 7 | M I CO R P

8 | W I L L I A M & WAY N E

MI Corp introduces the Atlas Collection—a new, trend-setting collection of stunning designs that are anything but basic. Atlas Collection brings organic dyes in intricate detail and luminous silk accents. The use of hand-spun, luster wash wool enhances the visual appeal of this historically inspired collection. Available in many standard sizes.

Versatility, comfort and functionality, coupled with a great look— the Button Chair is suitable for any application. Brueton produces a highly stylized line of contemporary furniture for the residential, contract and hospitality markets. Proud to say all of our products are still made in America, our domestic manufacturing facility enables us to customize our products as needed to meet client requests.

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9 | L AT I T U D E S R U G S & C A R P ET S Arabesque Gold is the latest award winning rug from Tibet Rug Company. It is a 100 knot rug with silk accents. Vibrant colors are skillfully blended to create a background that travels from sunny gold through brown, purple, blue and blue-green to create a stunning pallet for either contemporary or transitional dĂŠcor.

1 0 | E B A N I S TA Whether alone or in pairs, the Chelsea Cocktail Table is a perfect accent to any seating arrangement. Hand carved with an antiqued black painted finish and gold-banded acanthus leaf detailing.

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1 1 | T R A M M E L L- G AG N É Another example of timeless Vladimir Kagan sofa design, the soft curvature and separated seat and back provide utmost comfort on a sculptured walnut wood base that is finished in rubbed oil. The exceptional quality of construction, using the finest in materials combined with time-tested methods, makes these sofas prized possessions that are resold decades later through the finest auction houses.

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new line

BAKER, KNAPP & TUBBS, PLAZA SUITE 170

JENNIFER GARVEY, PLAZA SUITE 268

• New additions to the André Arbus Collection

• John Morris – Wallpaper

• New additions to the Milling Road Collection

• James Hare – Fabrics

• New additions to Barbara Barry Collection

• Gaetano

• New additions to Simply Baker Collection

• Kenngott Fiber

• New additions to Baker Classics Collection

• New furniture samples from Marbello Design

new lines

• New additions from Zoffany

DESIGNTEX, ATRIUM SUITE 223

• New additions from Sanderson

• Modern Perspective Collection

• New additions from Harlequin

• Transitions Collection

• David S. Gibson Custom Weavers

• Highlands Collection

• New additions from Dakota Jackson • Studio Joseph Watts, Vasa Pendant

DURALEE, PLAZA SUITE 167 • John Robshaw Collection

JENNIFER WEST, ATRIUM SUITE 100

• Clarke & Clarke | Impressions Print Collection

• Porta Romana • Clarence House Spring Collection

KRAVET/LEE JOFA/BRUNSCHWIG & FILS, ATRIUM SUITE 126 • Windsor Smith Home Collection for Kravet Collections

MI CORP, ATRIUM SUITE 239

• Kravet Couture | Modern Novelties Collection

• Atlas Collection

• Lee Jofa | Groundworks new collection from Allegra Hicks • Lee Jofa | Groundworks new collection from Kelly Wearstler

PINDLER & PINDLER, PLAZA SUITE 180

• Brunschwig & Fils Les Alizés, fabric and trimmings collection

• Signature Exclusive Gentlemen’s Retreat Collection • Karina

J. GARNER HOME, PLAZA SUITE 274

• Andover Signature Exclusive Upholstery

• Grange • Thomas & Gray

ROBERT ALLEN | BEACON HILL, PLAZA SUITE 182

• Natural Light

• Global Modern Luxe Dwell Studio for Robert Allen SCHUMACHER, PLAZA SUITE 190 • Côte d’Azur Indoor/Outdoor Collection TRAMMELL- GAGNÉ, ATRIUM SUITE 105 • Vladmir Kagan • Costantini Design

showroom/industry news • Ron Dier Spring Sale at Jennifer Garvey • Kravet/Lee Jofa/Brunschwig & Fils showroom expansion coming soon • J. Garner Home welcomes new sales associate Julie Hollingsworth • Trammell-Gagné welcomes Brendan Freeman as their newest fabric expeditor • News from Pollack: After 36 years of designing some of the most beautiful fabrics in the world, Mark Pollack has decided to pursue other interests. He will retain ownership in the Pollack company and continue to act as advisor, with Rachel Doriss serving as design director. Please join us in offering Mark best wishes and in congratulating Rachel.

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MEMBERSHIP

REWARD

PHOTOGRAPHY— 20% DISCOUNT

Gregg Krogstad | Krogstad Photography I have been providing photography services to the creative community in the Pacific Northwest for more than 30 years, and have worked with some of the biggest names in the building arena. What you get when you hire Krogstad Photography is a new team member for your business—my sole purpose is to transform your three dimensional creations into the most stunning photographic representations possible. I have been published numerous times, have many MAME awards to my credit, and perhaps more REX award winners than any other photographer.

Typical full day photo shoot = $1,700 SDC member rate = $1,360 Typical half day photo shoot = $850 SDC member rate = $680

DIGITAL RENDERING— SPECIAL SERVICE RATE OR DISCOUNTED TUITION FOR SKETCHUP TRAINING 3D for All SDC members choose either two complimentary Photo Shoot images from a Photo Shoot upgrade or a 25% tuition discount on Intro to SketchUp for Interiors. The more extensive Photo Shoot work helps tell the fuller story of your design, or tell the story yourself after learning the basics in this two-part introductory course created for interior designers. SDC members also receive a sample 3D staging items and materials pack.

EVENT PRODUCTION, MARKETING AND GRAPHIC DESIGN— 25% DISCOUNT ON EVENT SERVICES Viki Ryan and Deb Wenzel, RyanWenzel Events

With more than 30 years of combined experience, Deb Wenzel and Viki Ryan excel at creating unique experiences—ranging from intimate client appreciation events to larger scale productions. With a passion for what we do, we live by the fact that no project is too small or too big. We’re known for producing large scale local annual events such as Fashion Week at The Bellevue Collection, to smaller breakfast meetings, fundraisers and auctions. Whatever your event needs, our guarantee is complete satisfaction. We will effectively manage your entire event—from creation to completion—and work closely with you to make your event a great success and help you reach your goals.

Regular hourly rate = $100 SDC member rate = $75

DESIGN SUPPORT— 10% DISCOUNT Hilary Groves More than 25 years of design experience in retail fixturing and merchandising, as well as 15 years of residential design assistance in accessorizing, makeovers and staging. My background includes showroom display and fixturing experience in the fashion, gift and furniture industries. Other services include floral design for residential and corporate events and interiors.

Standard rate for design/installation work = $55 per hour / 3 hour min SDC member rate = $50 per hour (day rates may be considered)


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MEDIA RELATIONS SERVICES— SPECIAL SERVICE RATE

BUSINESS COACHING— DISCOUNTED TUITION

Flash Media Services

Design Success University

Do you want more people to know about your design expertise to help you attract more clients? If so, you may need the help of a public relations professional to spread the news about you through the media. Flash Media Services offers the expertise and connections to write, edit, market and tell your story to the media. Cynthia Flash has the knowledge and expertise to develop a timely public relations strategy that will best fit your goals and needs. A successful public and media relations consultant, well-respected by the media and clients alike, Flash has the expertise and connections to write, query and place finely tuned articles in the news.

Design Success University is your online resource for business strategies that work. Discover shortcuts to building a more profitable and passion-filled interior design business from Gail Doby, ASID, and her team of interior design experts. The transition to a fixed fee structure seems ominous to many, but done correctly, profits can increase and you can develop a trusted advisor relationship with your clients. Design Success University offers a complete, 5-week course with the tools, templates and training you need to master the Value Based Fee System.

Regular hourly rate = $150. Members receive the first hour of consultation free and will then be charged a discounted hourly rate of $125.

DINING AT SEATTLE DESIGN CENTER— 10% DISCOUNT

Regular tuition = $597 SDC member tuition is $497

* You must provide a current member ID number to redeem membership benefits. ID numbers will be verified before special rates or offers are extended. Existing members will be grandfathered in for the remainder of 2012, after which new membership rates will apply.

Molly’s Molly’s provides the essentials of healthy, real food that will satiate you in a way that only “grown to eat food” can. We are almost entirely organic. Delicious ingredients can only come from building great relationships; from our customers to the local farmer, personal connections are a must at Molly’s. Our goal is to provide you with a filling, tasty and affordable meal option that contains the finest fruits and vegetables.

Joining is easy—visit seattledesigncenter.com


sdc scene SDC celebrated the best of regional interior design with the 13th Annual Northwest Design Awards Gala—March 8, 2012, set in our own Chamber Club. We recognized winning designers, architects and students in 14 competition categories. ASID’s Hawaii chapter provided judges this year, with each evaluating submissions through an anonymous process. SDC donated $10 of every ticket sold to Childhaven—thanks to our guests for helping us raise more than $2,000. Photos courtesy of Team Photogenic.

Jim Castanes accepts his award for Best Individual Room: Contemporary.

Courtesy of Team Photogenic.

Design Leaders Explore Ceramic Arts Thirty-two pottery and ceramic exhibitions were featured at SDC in late March in conjunction with the 46th Annual National Council on Education for the Ceramic Arts convention. More than 5,000 guests visited SDC during the week, including a collectors group, scholars, writers, critics, curators

and educators from Washington State University,

University of Illinois, Harvard, Japan and China, as well as international designers from Meisen Porcelain in Germany. SDC hosted a Design Leader reception Tuesday, March 27,

Courtesy of Sara Jane Coe.

page 14

Courtesy of Sara Jane Coe.

Joe Kattenhorn, Diana Cutler, Pat Koike and Forrest Rode at the Design Leader reception.

enabling designers to meet the artists.


sdc momentum Designer Furniture Galleries: Success with LED Lighting Program by Jeff Benner We know how important lighting

“I am probably the most efficient in

costs were significantly off-set by rebates

is to telling the full story of an interior

here [the Atrium building] now, whereas

from Seattle City Light. To further ease

design—weigh in the challenges of

I was probably the biggest energy hog,”

the process, their lighting vendor, Vashon

the expense of quality lighting in the

says Morris.

Lighting, did all of the heavy lifting with

current economy and the importance of

Morris doesn’t have hard proof, but

Seattle City Light; Morris just had to

sustainability, and the task of lighting

he believes the lighting has improved

sign the paperwork. “Bobby Maule—

design gets more complicated. New

business.

by

who worked with us—he was so diligent

technologies have significantly improved

the LED bulbs is just a few degrees

in making sure things happened,” said

the quality of LED lighting, and SDC

warmer than sunlight, and has a Color

Kurbs.

showroom Designer Furniture Galleries

Rendering Index of 89 percent. “If you

Hines engineers are available to

has completed a pilot program with

look, everything in the showroom has

assist any showroom that wants to get

marked success.

a little spark to it. Everything that’s

involved in the program. Kurbs thinks

The

light

produced

Owner and president of Designer

chrome – or anything else – it just has a

DFG has paved an easy road to making

Furniture Galleries Bret Morris didn’t

little bit of an extra pop,” says Morris.

the transition. “It really was working

know what the savings would be when

“When your product looks better, it is

with Vashon to get the right bulb. And I

he had LED bulbs installed in his

more likely to sell.” DFG merchandising

think they have it now, and we have done

showroom, but he believed they would

manager Kevin Kurbs agrees, noting that

that initial work, so other showrooms

improve the look of his products, and

designers seem to prefer the accuracy

will be able to use the model.”

that he was making his business more

of their lights.

environmentally sustainable.

more of that happening—designers are

Designer Furniture Galleries’

“I think we’re seeing

Prior to the LED transition, Morris

working with the fabrics that are here

transition to LED light bulbs may

was very familiar with a different set

because they can see them now. They can

have been the very last push the

of numbers—his lighting tracks were

see the color.”

Atrium building needed to achieve

at capacity, and adding or moving a

Morris has also seen cuts in the

90-watt halogen bulb involved careful

amount of labor needed to maintain

calculations.

the lights. The LED bulbs have five

the top Energy Star® distinction for energy efficiency. The

building

earned

the

“We were overloaded,” says Morris.

year warranties and can last as long as

distinction this past April after

“If I screwed in one more bulb, we would

10 years—a far cry from halogen and

four years of Hines’ efforts to

blow breakers. I had it all figured out.”

incandescent bulbs. “I mean literally

increase

The new bulbs, which range from

we’d come in every morning and there

Seattle Design Center, which have

7 to 17 watts, have allowed Morris to

would be bulbs out, and now, because

included installing LED bulbs in

add 40 bulbs to his showroom while

this has a five year warranty on it, we

the fixtures of the Plaza and Atrium

still achieving a drastic savings of 35-40

haven’t had to go up on a ladder to

common areas, as well as the

percent in energy costs. These savings

replace a bulb,” says Kurbs. The rarity

Atrium’s exterior perimeter lighting.

don’t include the cuts in air-conditioning

of expired bulbs also means that DFG

Reconfigurations to the HVAC

usage. LED lights run significantly cooler

no longer has to store or make trips to

scheduling and steadily replacing

than other bulbs, so DFG’s HVAC units

purchase bulbs.

older HVAC rooftop units have also

no longer have to cool a space cooked by incandescent and halogen bulbs.

Morris did face upfront costs with bulbs ($70 each), meter installation and

energy

efficiency

at

improved energy efficiency in the buildings.

some electrical work; however, these

page 15


P R ES O RT E D S TA N D A R D US

P O S TA G E

P

A

I

D

S E AT T L E ,

WA

PERMIT NO. 711

5701 Sixth Avenue South, Suite 378 Seattle, WA 98108 seattledesigncenter.com H I N E S

JUNE 21

|

KELLY LERNER

JULY 19

|

JEFF HILLER

Designing for Delight: Straw-Bale Construction, Sensory Nutrition and the Human Heart 1:30 – 2:45 p.m. In an era when most buildings cut us off from our vital connection to nature, straw-bale construction provides both energy efficiency and the sensory nutrition we need. There’s just something about the thick walls, sensuous curves and handcrafted plaster of straw-bale building that satisfies a deep craving. Kelly Lerner is co-author of Natural Remodeling for the Not-So-Green House. Natural Home magazine named her one of the top 10 eco-architects in the United States, and in 2005 she received the United Nations World Habitat Award for spearheading a project that introduced straw-bale construction to China, where more than 600 sustainable, straw-bale homes were built.

GreenLeaders | Certified Sustainability Training: Modules 1 and 2 10:00 a.m. – 12:30 p.m. Module 1 provides grounding in the environmental issues related to home furnishings, including the factual basis for climate change, indoor air quality, toxic waste and water conservation. Source documents are public records such as the U.N. IPCC 4th Assessment Report and the U.S. EPA, translated from technical jargon into easily understood concepts. Module 2 provides insight into the current thinking of consumers who have purchased home furnishings recently based on a national survey. Learn why consumers do what they do, and what you need to know to be effective with your marketing and sales efforts. The full, 6-hour course qualifies for .6 IDCEC approved CEUs or 6 LEED CEU hours. The remaining 4 modules can be completed online.

AUGUST 16

|

JOHN BIELENBERG

What Happens Next? The Good and Bad News 10:30 – 11:45 a.m. The bad news: The world is at, or near, unprecedented tipping points involving climate change, peak oil, deforestation, species extinction and water scarcity. The tenuous relationship between humans and the natural world has become an unsustainable scenario. The good news: Design is one of the only viable options we have to help shape a positive future. Design with a big D. Design that includes invention, human ingenuity, innovation and creative problem solving. Join us to see how Project M, SOUP and Common are using design to help shape a positive future for people and the planet.

Project produced using ColorGraphics “Green” Process. Burgo Endeavour Velvet Book is made with 30% post-consumer waste. Paper is FSC certified. Vegetable-based inks are formulated to contain minimal VOCs. Please reuse or recycle after reading.

page 16

I t ’s a l l o n l i n e — v i s i t | s e at t l e d e s i g n c e n t e r. co m | t w i t t e r. co m/s e at t l e _ d e s i g n | f ac e b o o k . co m/s e at t l e . d e s i g n


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