CHC | Frank M. Pfaller | The Index Book

Frank M. Pfa!er

THE INDEX BOOK

COUTUREHOSPITALITYCONCEPT

antigua

austria

bali

barbuda

china

east africa

georgia

germany

haiti

italy

mauritius

portugal

singapore

south africa

spain

st. barth

uruguay

u.s.a.

Welcome to CoutureHospitalityConcept, a dynamic collaborative effort between our global project and management teams. Over the years, we've had the distinct privilege of guiding both private and institutional investors in curating an elite collection of independent luxury hotels worldwide. Our journey began several decades ago with the inception of my first enterprise, Selected Hotels Promotion L.C.

Our company ethos has always been clear: we resist conformity in favour of bespoke hospitality experiences. As a result, our focus has been directed towards the development of smaller, independent luxury retreats. The absence of large chain constraints has fostered an environment where we could fully exploit the potential of each hotel, from its initial blueprint to its operational management. We're committed to offering bespoke guest services, crafting unforgettable experiences, and transcending standard expectations. The subsequent pages serve as a tribute to our journey, capturing the achievements that have punctuated our growth over time. While I am immensely proud of CHC's evolution and business progression, it is crucial to recognise that our success has been the fruit of collective efforts. Our partners' unwavering support, the endurance of our exceptional clients, the vision of our property owners, and the creativity of our developers have all been instrumental in the making of these iconic establishments. I wish to express my deepest gratitude to each one of them for their valuable contributions.

Frank M. Pfa!er President | CEO

“ LUXURY IS ... where quality, creativity and rarity are combined

'Deeper Luxury' means extreme care of the social and environmental consequences of what we do and how we do it

And especially in our luxury hospitality industry, EMOTION IS TODAY’S TRUE LUXURY

OUR MISSION

Elevating and Expanding Brand Equity

Modern luxury brand proprietors have come to recognise that their brand's worth signi fi cantly impacts the company's value, return on investment (ROI), and bottom line pro fi tability, contributing to more than 50 percent of these measures.

To elevate a brand's value and make it extendable to complementary sectors, it must be grounded in a solid concept, with a strategy that is implemented fl awlessly and persistently. CHC stands as a premier hospitality lifestyle entity, skilfully crafting tailor-made concepts, managing, and operating esteemed hotels and private residential clubs. By forging exclusive alliances with visionary colleagues and devoted industry leaders, CHC is deeply committed to delivering superior service and remarkable design.

Under the stewardship of the Founder, President, and CEO, Frank M. Pfaller, CHC operates as a privately owned entity in fruitful cooperation with international partners. We remain unwavering in our pursuit of excellence in the hospitality sphere.

A GLIMPSE INTO MY JOURNEY

I fondly remember my inaugural assignment as a General Manager in Kenya, East Africa, at the thenrenowned safari resort, 'Blue Marlin Hotel'. I was merely 22 years old, yet brimming with enthusiasm. Fast forward four years, and I found myself unveiling rst 5-Star hotel on the picturesque island of Fuerteventura. Five years after that, my mentor Sol gure I deeply respect, introduced me to South Africa. Here, I served as the Managing Director, rst at the Beverly Hills Hotel, then at the ultra-luxury Maharani in Durban. Subsequently, I took on the challenge of repositioning the magni fi cent Le

Inspired by these experiences, I ventured into entrepreneurship and founded my own company, Selected Hotels Promotion L.C. Through this platform, I've had the opportunity to open, position, and manage approximately 26 luxury hotels across more than 16 countries worldwide.

Looking back, I've had the remarkable privilege and immense pleasure to either inaugurate or manage some of the world's most charismatic hotels. These include the iconic Le Touessrok in Mauritius; Le Guanahani in St. Barth; Las Dunas in Marbella; K-Club in Barbuda; St. James’s Club, and Shanghai's very rst urban city resort commissioned by the government. This journey has been nothing short of extraordinary, characterised by memorable moments and milestones.

“ To cherish the classic hospitality tradition of excellence and to provide superior services to guests and owners.”

Frank M. Pfaller

Q: Could you share how you began your journey in this exciting industry?

A: Interestingly, my entry into this vibrant industry was a fortuitous one. Hailing from Bavaria, Germany, I was earning my keep as a skiing instructor while studying. I aspired to enjoy the best of both worlds - snowy slopes in the winter and sun-drenched tennis courts in the summer. When I took up a waiting job one summer to boost my income, the restaurant owner spotted potential in me and suggested I consider a career in hospitality. Looking back, his intuition served me well.

Q: How would you distinguish between a Boutique Hotel and what you refer to as a Couture Hotel?

The distinction primarily lies in the experience. The moment you step into a Couture Hotel, you feel the differenceeverything is custom-crafted, tailor-made, if you will, rather than mass-produced. The term 'Boutique', as conceived by Ian Schraeger, is often overused these days, especially by major brands that homogenize their oversized properties to fit their brand image. How can a 200-room hotel be labeled 'boutique'? Of course, the guest experience and services must align with the tailor-made concept.

Q: What exciting projects are currently on your plate?

Our Couture Hospitality Concept partnership has been crucial in aiding private investors to establish, position, and manage a distinctive portfolio of world-class hotels. We provide a comprehensive solution - from conceptualisation, architecture, and branding to pre-opening and management. This initiative comprises some of the industry's most accomplished individuals. We also represent various private hoteliers in Europe, South America, and Asia as Owner's Representatives. All our ongoing developments are small, luxurious CoutureRetreats. We believe in the beauty of small and personal!

Q: What counsel would you offer someone aspiring to work in the luxury lifestyle and Hospitality sector?

Don’t attempt to replicate my journey! I was fortunate to have learned on the job without ever attending a hotel school. Today's evolving and demanding industry necessitates the best education and training. Choose the right hotels to progress swiftly and strive to maintain your uniqueness.

Q: You seem to juggle multiple roles. What's your primary focus right now?

Recently, I accepted a position on the board of the ultra-luxurious St. Julien brand as an international advisor. We're also aiding the development of an exciting eco-luxury project on three Gili Islands near Bali. Additionally, we're involved in the development of some exceptional independent properties in Europe, Asia, and South America.

Q: Apart from your daily responsibilities, you're also actively involved in various professional and social activities. Indeed, giving back to the industry that has offered me so much is incredibly important to me. A few years back, I founded the HoteliersGuild, a private and strictly confidential web-community for discerning hoteliers and their families, aiming to foster social interaction and creativity. Today, it boasts a global membership, thanks to the support of a select group of distinguished partners from our industry.

Q: In your opinion, what truly makes a hotel exceptional?

Luxury has transformed from grandeur to experiential design and simple elegance. Creating authentic, experiential hospitality and architecture is vital - a factor missing in many of today's chain hotels. The key is to stand out! Understand your customer's desires and exceed their expectations. It's not rocket science! You simply need to KNOW your customer. Personal service has always been and remains paramount - it's the little things that make a big difference!

Q: We gather that you have a unique stance on 'branding’?

Absolutely, I've always been sceptical of 'over-branding' luxury properties, an opinion

shared by many esteemed industry leaders. Hence, we adopt a soft-branding approach in our projects, aiming to create something truly special. Today, investment groups acquire landmark hotels solely for ROI, resulting in 'look-alikes', and luxury brands lose their individuality. This creates niches sometimes filled by visionary independent hoteliers.

Q: What, according to you, is the secret to success in the small luxury retreats to ensure guest loyalty?

To truly stand out, you must understand your customer's needs and desires, not only in travel but also beyond. Be authentic, create engaging personalized experiences, and provide unique value. Personal service is key, and the small details make a big difference!

Q: What is the fundamental idea behind your current activities?

We aim to be innovative developers and operators, honouring the tradition of hospitality excellence, while thinking and acting "outside the box". This liberates us from large-chain constraints, allowing us to fully realize a property's potential without succumbing to standardisation. We believe no two people are alike, and the same should apply to luxury hotels and villa estates. Each property should have its unique character, style, and concept, and should maintain the highest standards of quality and personalised guest services. Most importantly, they should resist the dull stamp of conformity.

Q: You founded the ‘HoteliersGuild International Hospitality Hall of Fame’ some twenty years ago among other initiatives. Could you tell us more about it?

Indeed, almost every sphere has a Hall of Fame, so why not the hospitality industry? This sector and its leaders are truly special, and deserve an institution dedicated to fostering appreciation of the historical development of hospitality and its cultural impact. The Hall of Fame now has a selective Board of Advisors, and we are meticulously examining and evaluating our colleagues' most innovative activities that have significantly impacted business results and pioneered new concepts, guest services, and

experiences. Our goal is to honor those who are rede fi ning luxury, thereby inspiring current and future generations. We're privileged to have received robust support from esteemed colleagues and organizations within the luxury hospitality industry. A prime example is Lindsey Ueberroth, CEO of Preferred Hotels & Resorts, who has not only supported us but also co-founded our initiatives.

The illustrious Hall of Fame is physically housed in the esteemed Villa Padierna Palace Hotel, speci fi cally in the Palacio Linares in Marbella, Spain. It was ceremoniously inaugurated in October 2016 at a grand event. The honor of cutting the ribbon was bestowed upon Princess Bhargavi of the Mewar family, proprietors of India's Historic Hotels Group, and the then President of The Small Luxury Hotel Group. Their act was witnessed by industry titans like TheOne&Only Sol Kerzner and the legendary Natale Rusconi from Cipriani, both Hall of Famers.

Q: HoteliersGuild is also involved in supporting several noteworthy charitable causes.

Indeed, our commitment to giving back is unwavering. We instituted the SIRIIUSACADEMYAWARD under the aegis of our HoteliersGuild Academy of Hospitality Arts, and have also pledged our support to the BeyondCuisine initiative that empowers black women Chefs.

Q: As we conclude, could you share your personal and professional motto?

In my professional sphere, I am deeply committed to conscientiously managing the social and environmental impacts of our activities. Particularly in the hospitality industry, I firmly believe that "EMOTION IS TODAY’S TRUE LUXURY." As for my life philosophy, I cherish the idea that "life is not a journey to the grave with the intention of arriving safely in an attractive and wellpreserved body, but rather to skid in sideways, chocolate in one hand, martini in the other, body thoroughly used up, totally worn out, and screaming, 'Wow! What a ride!'"

Frank M. Pfa!er

A WHOLE LIFETIME IN LUXURY HOSPITALITY

Interviewed by Yasmine Mahmoudieh

CoutureHospitalityConcept

INTERNATIONAL CREATIVE PARTNERSHIP

EMOTION IS TODAY’S LUXURY

A

CoutureHospitalityConcept

The Beaumont | Mayfair

The Beaumont | Mayfair

‘The One&Only ‘Sol Kerzner, inductee to the Hall of Fame, accepts the Lifetime Achievement Award from F.M. Pfaller

Ribbon cutting by Princess Bhargavi Mewar of HRH Hotels and F.M. Pfaller, assisted by Filip Boyen, the CEO of Small Luxury Hotels & the lovely TV presenter Ece Vahapoglu.

"THE INTERNATIONAL HOSPITALITY HALL OF FAME HAS BEEN CONCEIVED TO CELEBRATE BRILLIANCE IN OUR INDUSTRY. TO REWARD AND IMMORTALISE THE EXTRAORDINARY ACHIEVEMENTS AND CAREERS OF THE MOST EXCEPTIONAL LEADERS OF THE HOSPITALITY INDUSTRY, BOTH PAST AND PRESENT"

FRANK M. PFALLER FOUNDER PRESIDENT

We share your pa

ion

for Dper Luxury!

Corporate Social Responsibility as we understand it at CHC is not just a window-dressing. We proudly support the organisations featured on the following pages and encourage all our colleagues and friends from the hospitality industry to join us and contribute to their noble cause.

MADE-TO-MEASURE LUXURY HOTEL MANAGEMENT MARKETING | BRANDING | OWNER’S REPRESENTATION

Creating distinctive branding, operating and marketing concepts for luxury hotels around the globe.

N NOBLE Causes

Dear Members, Partners,Supporters& Friends,

As you know, our SIRIUSACADEMYAWARD campaign aims to provide education and scholarships for underprivileged African female students, and I am thrilled to inform you that the first five awardees, nominated from Artsy Africa and vetted by Study Access Alliance were recently enrolled to commence their studies at IU-International University of Applied Sciences.

We are incredibly grateful for the immense generosity of our Hoteliers Guild co-founder Lindsey Ueberroth, who guaranteed the first 30 scholarships, and the success of our recent online auction of the amazing comp-room-nights donations from our hoteliers, which secured funding for at least another ten. Thanks to this collaborative effort, we are pleased to announce our plans to award fifteen additional scholarships in 2023. Our aspirational goal is to award over 100 in the coming years.

However, sustaining this success and helping more students in the future requires continued support from individuals like you. We invite you to join our GoFundMe team as a backer and spread our message through your networks. The more potential donors we reach, the merrier, as even a small donation can make a difference in the lives of these young women and the future of the hospitality industry. So, let's come together and create a brighter future for all.

I am also excited to inform you that we aim present an updated concept draft for the SIRIUSACADEMYAWARD campaign 2023 next week, aimed at furthering our cause and expanding our reach to generate more proceeds for our noble cause.

Thank you in advance for your efforts, and I look forward to pursuing this exciting and rewarding project with you.

Sincerely,

Frank

Frank M. Pfaller Founder President | HoteliersGuild

S I R I U S 2023

"At the core of our companies' ideology is we care. This element of our ideology is incredibly powerful and deeply ingrained in everything we do. As a family-owned company, Preferred Hotels & Resorts is strongly committed to philanthropic efforts and showing unconditional support for communities in need. We are proud to work with so many colleagues around the globe, who share a commitment to make the world a better place . Positive actions of a few inspire many others to do their part and making a larger impact on others in the future.

We support the SIRIUS ACADEMY AWARD campaign which has evolved into a tremendous success, and we are immensely proud of the impact we have made so far. With our initial endowment and donations from generous HoteliersGuild members, this initiative already secured 40 scholarships for underprivileged African female students, and we're just getting started. As we move forward, we are committed to growing and sustaining this success story for years to come. Thank you for your continued support of this noble cause. Together, we can make a real difference in the lives of these deserving students. Thank you so much for supporting this noble cause.

Lindsey Ueberroth | CEO | Preferred Hotels & Resorts Curator of the SIRIUSACADEMYAWARD

Curated by

MESSAGE

from our Co-founder

The HoteliersGuild

LeadingHôtelières chapter was launched by an esteemed group of female executives who share a commitment to accelerate gender equality in the hospitality industry and elevate more women into leadership roles.

The collective expertise of our members is incredibly powerful, and we look forward to creating further momentum on a global scale by using the findings of our first year’s work to create and provide education, mentorship, and training in the areas that will have the most success in moving progress forward. I am proud to join together with fellow industry colleagues in championing this crucial cause and very excited to see what we can achieve in the years ahead.

Iam delighted to be part of the growing number of women who are leading the way and making the hospitality industry a more inclusive place. Thank you, Frank, for allowing me the opportunity of being a member of the Hoteliers Guild. I hope that together we can continue to do good for the communities we operate in, while giving back to the planet.

Xenia zu Hohenlohe

Co-founder | Considerate Group

1st Chairlady | HoteliersGuild

LeadingHôtelières Chapter

Iam honoured to be on the panel of the HoteliersGuild, and I want to thank Frank for the opportunity. I believe that hotel, or any business, must have a purpose beyond profit. The must play a greater role in the world beyond enriching their shareholders. By taking bold steps, we in the tourism industry can fundamentally redress the balance between business and communities, and shift back to the original purpose of the corporation as a service to society.

The corner stone of our industry is the human connection. Forbes Travel Guide exists to champion, support and celebrate all those with a passion for extraordinary service. I am delighted to be a part of this wonderful initiatives and to contribute in any way I can.

| HoteliersGuild "

Iam delighted to be part of the growing number of women who are leading the way and making the hospitality industry a more inclusive place. Thank you, Frank, for allowing me the opportunity of being a member of the Hoteliers Guild. I hope that together we can continue to do good for the communities we operate in, while giving back to the planet.

Xenia is as passionate about hospitality and travel as she is about helping to create new systems in order to integrate sustainable practices into every aspect of life. She has been working in the hotel and tourism industry all over the world for the last 20 years, building experience and knowledge on what ingredients are needed to make a hotel as well as its services outstanding. We are most grateful for her continued support for our SDG5 initiatives.

Kim EHL Business School Lausanne

1st Co-Chairlady | HoteliersGuild

LeadingHôtelières Chapter

She teaches in bachelor's, master's and executive education programs fields of leadership and intercultural management. Sowon’s initiative puts the focus on projects regarding women, and on a wider scale the initiative aims to promote gender equality and leadership.

Founder | ESPA

HoteliersGuild Advisory

Board Member

LeadingHôtelières Chapter

The founder of ESPA, Harmsworth has more than 50 years experience in the spa and wellness industry and has founded and managed multiple successful wellness businesses, as well as pioneering the modern spa model we are so used to today. Sue is an inspirational and visionary leader - thank you for your support!

TESTIMONIALS

Lindsey Ueberroth CEO | Preferred Hotels & Resorts

Sonu & Eva Shivdasani CEO | SONEVA HoteliersGuild International Ambassador

Paul Jones CEO | The Lux*Collective HoteliersGuild Honorary Ambassador

Filip Boyen Ambassador | Forbes Travel Guide Hon. Ambassador

Prof. Dr. Sowon

Sue Harmsworth

TESTIMONIALS

Iam delighted to be part of the growing number of women who are leading the way and making the hospitality industry a more inclusive place. Thank you, Frank, for allowing me the opportunity of being a member of the Hoteliers Guild. I hope that together we can continue to do good for the communities we operate in, while giving back to the planet.

The HoteliersGuild Academy of Hospitality Arts 1st chairman. An expert in multiple fields makes him a well-rounded educator. He is passionate about research and sharing his expertise with students, our academy and strives to develop engaging pedagogy to build the competences that allow his students to excel in their careers.

Professor at the University of Lleida in the Faculty of Law, Tourism and Economics, Diploma in Tourism and Master in Hotel Management, in the hotel sector for over a decade, Maribel has been part of international hotel chains and independent hotels, with extensive experience in operations and strategy.

For Luxury Frontiers, design is about crafting engine experiences and dissolving barriers between people and their environment.

Initially, this trend formed in Africa, and in recent years it has taken hold in the Americas and Asia. I am delighted to be a part of this wonderful initiatives and to contribute in any way I can.

The panel of HoteliersGuild is a great opportunity for our hospitality business to reflect on a few 'post-corona questions': Are we more philanthropic? Here we more cautious with things, people and ourself? Are we measuring time in a new manner? Here we closer to the sense of life? Is short distance trialling increasing local tourists?

Un caro saluto & grazie Frank!

I'm humbled and grateful to be a member of the HoteliersGuild panel and congratulate Frank and his team on the initiatives. My dream of hotel owners like myself can begin to incorporate some oor all of my sensible sustainable ideas into their hotels which will also save them money as well as benefit the environment and the communities in which they operate. My hope is that all hotels of the future are not just places to sleep but places of purpose that make our world.

Architects&Designers Chapter

Red Carnation Hotel

Collection

Honorary Ambassador | HoteliersGuild

Thank you so much, for this incredible honour and opportunity to be part of such a distinguished group of hoteliers and professionals. I feel deeply privileged and so appreciate being recommended by Xavier and Paul. I have read through the presentation and it really is such a wonderful concept and initiative with values and principles that we as a family and brand strongly believe in.

Red Carnation Hotel

Collection

Members of The International HoteliersGuild Hall of Fame

It's a great pleasure to accept my Honorary Ambassadorship with the HoteliersGuild and to join this society of people in our hospitality industry who

I greatly admire. I am especially delighted to acknowledge the importance of sustainability and travel as a force for the good within your society. Since Stanley and I opened our first hotel more than 60 years ago, hospitality has continued to evolve, but I believe that integrity, determination and striving for the very bestir our guests is even more important today. These are the qualities I value the most in our teams, and they work hand-in-hand with our commitment to build a sustainable future through conservation through conservation, leadership and support for our local communities.

Prof. Dr. Willy Legrand IU International University

Prof. Dr. Henri Kuokkanen, Vice Dean| Institut Paul Paul Bocuse

Prof. Maribel Esparcia Pérez Managing Partner | ESC

Luca Franco CEO | Luxury Frontiers

Matteo Thun CEO | Matteo Thun & Partners

Bill Bensley CEO | Matteo Thun & Partners

Beatrice & Vicki Tollman

Beatrice & Stanley Tollman

We are publishing the quarterly “LookBook”, exclusive magazines for HoteliersGuild members and their discerning guests. Featured are trend setting member properties and we are assisting our colleagues in their marketing and sales e orts by sharing the magazine via our global network with the gracious support from our associates.

NEW PROJECTS & JOINT VENTURES

PASSION FOR DEEPER LUXURY

Pristine nature-based meaningful impact hospitality with a curated mix of inclusivity and exclusivity.

THE ART OF NATURE

With NetZeroNow Plan in place

This is an Investment proposition for at least 60 resort units of a "luxury glamping" standard built and operated with the highest eco integrity, project rationale and objectives.

Three virgin white sand beach private islands & mainland beaches are secured and licensed, accessible (the closest to Bali, 2hrs from an International airport) and shovel-ready, "Crown Jewel" island Kenawa will be a hybrid event space and prudently grow to minimum 50 units in max 3 years, with camping & yachts for extra ad hoc guest capacity.

A further minimum 10 totally private units, one on it's own private island, all with private beaches, will be added within max 2 years.

KENAWA ISLAND

The journey with the small boat only takes 15 minutes. Kenawa island is really close to Poto Tano port, the port of Sumbawa Barat. Kenawa island is a part of Gili Balu’ district in Poto Tano Village – Sumbawa Barat, Indonesia. Besides Kenawa Island, there are seven other islands close to Poto Tano. Those islands are: Kalong, Nano, Mandiki, Paserang, Kambing, Belang and Ular.

Ethos - Ultra Eco.

We’re at a critical moment in history after economic mindsets from capitalism to communism were based on a false assumptions of infinite resources which marginalized nature. The realization of this has heralded the awakening of a world ready to respond.

This collective focus has seen a significant rise in people committed to restoring and repairing our social contract with the earth and one another, to find a balance between growth, resources and the planet.

APPROACH

Investment returned year 3-5

Upside either reaped, reinvested to expand or exited via trade sale.

Non-financial Eco Stewardship upside. Nonfinancial Social Impact upside.

Gov, JV partner, NGO cash contributions.

A foothold into the paradigm shift of the new green industry 4.0.06

Eco design choice left to Investor.

Experienced, honest, passionate, capable Management, Board, Build and Ops Teams.

ULAR ISLAND

The journey Funded and truly integrated eco stewardship and social impact. Community as ac7ve stakeholder s , inclusive planning since 2016. Not a green/purpose-washing "powerpoint hypothesis

"Within a formal regional climate ac7on public private partnership. Competent JV partners bringing exper7se and funding.

NAMO ISLAND

Partner, JV, join advisor y board, mentor the founder

Seed fund pre project funding

Project fund 60 uni t s (funder design choice) & overheads.

Fund ex tens ion of the land t i t les and a new 5* eco development

Integrate a funded eco-concept onto this blank canvas

BRANDING

We are committed to protecting the Gili’s and our planet's natural and cultural heritage, while enhancing the well-being of local communities. Creating more meaningful experiences is part of our DNA. We pledge to honor and celebrate nature, culture, and community. The Eco-Gili projects are engaged in reducing carbon footprint and we are collectively helping to conserve wildlife habitat on land and sea, including critically endangered species. We deliver conservation success through action and impact.

Our commitment to sustainability is rooted in our deep experiences in Bali. It also reflects that we have learned with and from our local partners how we can work together to support their goals and priorities for improving the quality of life, while serving as a positive example for other communities and for our developments.Our brand supports local communities, including hiring locally, partnering with local businesses, artists, artisans, and contributing to micro-enterprise projects,

education, health and other community development priorities. Investing in the Eco-Gili projects is an investment into the future.

And our brands commitment to hospitality as a force for good today is also a commitment to ensuring the well-being of our planet's natural heritage for future generations.

Our target: Achieving a Zero Waste Lifestyle

Do you remember learning the 3 R’s –reduce, reuse, recycle – when you were young? It’s the basis of the famous recycling symbol, with its three arrows. Well that eco friendly lifestyle mantra has gotten an update!

It’s now the five R’s: Refuse what you do not need; reduce what you do need; reuse what you consume; recycle what you cannot refuse, reduce, or reuse; and rot (compost) the rest. - Bea Johnson

EMO TION IS TO DAY’S LUX

EMO TION IS TO DAY’S LUX URY

STRATEGIC ALLIANCE PARTNERS

STRATEGIC ALLIANCE PARTNER

Current & past PROJECTS

PRIVATE RESIDENTIAL ESTATES & RETREATS

Frank M Pfaller joined the forces of his CHC-Couture Hospitality Concepts signature label, operated by Selected Hotels Promotion LC, with his international project teams for a mission. This merger of expertise has been instrumental in assisting private, institutional investors to develop, position and manage an exclusive portfolio of independent luxury hotels around the globe while they remain the sole properties of the respective owners and companies.

Our vision was and remains to be "To cherish the classic hospitality tradition of excellence and to provide superior services to both guests and owners.” Because CHC can think and act without the constraints of a large chain, we are able to maximise a hotel's potential without surrendering to standardisation.

Starting with our latest project. Construction of this truly splendorous estancia LAS PORTUGUESAS which overlooks the ocean from a deep and peaceful countryside, was completed in 2009. Built on a 13,5 ha lot in a privileged location with an outstanding panoramic view, it has unique characteristics of good design and top quality construction. 4.000 sqm built in a contemporary architectural style with the predominance of pure lines. Hi-tech installations provide the villa with an optimum comfort level in every room.

This Uruguay’s largest & most exclusive luxury home. Our mandate included the conceptional design, marketing and management of this property as a private club for individual investors, owners and rental pool, to be operated with 5-star services. Marketing partners - the seventh art; proposed operating brand - VPlimitedEdition

EL PRIVÉ

PRIVATE CULTURAL & NATURE RETREAT

Concept | Pre-opening| Management

El Retiro, perfectly located in close proximity to Malaga, is a privately owned and indescribably exclusive property, covering approx. 500.000 m2 of pristine botanical gardens. It has a history dating back to the 16th century, which is closely connected to a son of King Felipe IV., the creator of the world renowned Retiro gardens of Madrid.

A rejuvenated historic ensemble and true jewel, aiming to become one of Eruope’s and the world’s leading cultural retreats. The master project consists of four important components - EL PRIVÉ, with its 16 extraordinary villa suites; a new development, Las Puertas al Paraíso, with 32 cottage style suits and private pools; the ChefAcademy, and the already existing exclusive event venue El Realengo.

Responsible for some of the finest and most distinctive property concepts around the globe.

The ‘del’ Concept South East Asia

Concept development | 2010

The delConcept for urban couture hotels in Bali reflects CHC’s exceptional vision approach - luxe yet simple and modern. It is a game changer for the modern Lebensart hotel experience, combining great design and true innovation.

dare to be different enter a new area of value hoteling

“ the delConcept couture hotel delivers an innovative & affordable hospitality experiences to visitors and guests who ‘have seen it all’ and an unprecedented opportunity for visionary merchants alike”

frank m. pfaller, ceo selected hotels promotion l.c.

iMagine!

a concept paper for a contemporary inner city hotel that delivers an innovative & affordable hospitality combined with experiences to guests and day visitors who ‘have seen it all‘

as well as unprecedented opportunities for visionary merchants alike

“ the delConcept urban couture hotel delivers an innovative & affordable hospitality experiences to visitors and guests who ‘have seen it all’ and an unprecedented opportunity for visionary merchants alike”

frank m. pfaller, ceo selected hotels promotion l.c.

an urban

hotel dare to be different enter a new area of value hoteling

Emotion is today’s true Luxury downsizing is Smart & Fashionable

the delConcept incorporates:

urban living shopping & entertainment in downtown Seminyak newly defined & under-one-roof

a Breakthrough approach to affordable | value | hoteling for the new economy

Concept Approach

Sea, Zen & Fun

The urban couture concept is attuned to passion, lighting the flame within, going beyond the traditional hotel experience and above all - daring to be different! Sensuous & captivating, our idea delights in the the spirit of urban leisure and takes you to a world of energy and relaxation, exhilaration and quietness, sea and sun, Zen & fun. The design has taken into consideration a hip and trendy Seminyak resort market, upscale, ranging from a refined peacefulness to a club-like atmosphere. The decoration has been inspired by the contemporary fusion of east meets west at its very best. A variety of areas with differing sensations - an exiting and eclectic mix.

Guest rooms are intimate, comfortable & cozy, reflecting the supreme elegance of Nobuyiki Narabayashi’s Japanese fusion design with a local touch. delConcept has approached its spaces with both design and comfort in mind.

delConcept‘s penthouse cabanalofts around the infinity swimming pool with private sun-decks will, of course, represent the epitome of urban couture living!

iMagine!

A daring, drop-dead gorgeous reinvention of the conventional hotel room. Open-plan space, infused with sensuality. Concealable glass-enclosed bathroom and dressing area.

Custom-designed furnishing, lighting and textiles by Nobuyuki

Narabayashi create a witty and dreamlike mood. Sumptuous bamboo-cotton linens and a down duvet enfold you in softness.

Hotel bathrooms have become more than just a places to bathe, primp or preen—guests expect a sumptuous solace where they can truly relax and rejuvenate in style. Whilst couture’d downsizing prevails in the room, the state-of-the-art bathrooms feature oversized walk-in Grohe rain-showers and highend design aesthetics and are comfortably integrated, thus lending an extending spaciousness to the studios..

Magine!

Shopping at the delConcept is an innovative showcase for cutting edge retailers and products that puts the fun back into shopping. A walk through our Boutiques is an electrifying delight, brimming with musthave treasures. Beautifully designed, exquisitely merchandized, at every step. The delConcept is responding to the needs and demands of the today’s culture, emphasizing eco-luxury, convenience, efficiency, excitement, social interaction, variety and value. Turn and view - a new discovery!

iMagine!

Penthouse

CabanaLofts set around the infinity pool

featuring private sun-decks

an attraction, generating naturally higher ARR & additional turn-over CabanaLoft guests are, of course, enjoying privileged added-value service offers

Food & Beverage | Entertainment

... go hand-in-hand at delConcept in a few words, you’ll find yourself within the delConcept urban couture universe, a restaurant| lounge|tapas & sushi bar with an East|West cuisine that combines the best of both worlds!

The delConcept delivers for our retail partners, providing high traffic, ease of operation, convenience, efficiency and amazing value. come in & find out!

Project Development | Concept | Marketing & Sales

Bali’s first eco-luxury urban retreat with entirely new concept, including ‘lifestyle-ownership’ - fractional ownership scheme. Award winning architecture and interior design - CHC has again created yet another original.

Our architects and designers are being invited to create something entirely different Combining the best elements from the past with the latest technology available, this will certainly be Andalusia’s most avant-garde nature & health retreat located inside the famous historic Jardines de El Retiro

Attention to detail is evident no matter where your eye may wander.

delPlaza Bali

Concept | Architectural Brief | Feasibility

The delPlaza MarketPlace concept has been conceived to address and to respond to the needs and demands of today’s mixed-use culture, emphasizing eco-luxury, convenience, efficiency, excitement, social interaction, variety and value.

SMS SacredMountainSanctuary Bali

Sustainable eco-luxury spa retreat

Masterplanned and conceptualized by CHC, this new bamboo development in Sidamen on a famous holy site strikes a Balance with its setting. Lush indigenous vegetation, sprawling modern pied-a-terres and oversized lots are just some of the features in this interpretation of a new wave and eco-luxury green living experience.

Gangga delMar Beach Retreat Bali

Master Planning | Concept

CHC had been retained to master plan Bali’s first integrated private beach club & spa retreat. Hotel component to provide management services to beach Club with dedicated Cabanas, health spa, villas & private residences - an eco luxury mixed-use couture retreat.

delBlanco Museum Estate Bali

reinvention. An inspiration ‘for the rich and famous’. To create the first of its kind ‘Village des artists’, an ultra luxurious villa estate, around the renowned Antonio Blanco Renaissance Museum in Ubud, Bali, which is recognized as the most sophisticated colony of international artists in South East Asia and boasts the most sophisticated clientele with VVIP visitors and/or private villa owners from all over the world.

Las Dunas Suites

Las Dunas Suites | Marbella | Spain

Concept | Marketing & Sales | General Management

Inspired by the architectural traditions of Andalusia, Las Dunas Suites offers just 34 luxurious residences along with the pleasures and privileges of the renowned Las Dunas Beach Hotel & Spa. It captures the very essence of Spanish Mediterranean lifestyle under the year round sun of Costa del Sol.

Capri Couture Hotel Collezione Capri

Concept design | Branding Proposal

An attractive opportunity exists on the island of Capri for a differentiating hospitality offer to satisfy the requirement and expectations of today’s affluent guests. CHC has been retained to develop a concept, brand and manage a small eco-luxury collection of villa retreats and beach lounges.

CapriBeachLounge Concept

Concept | Branding | Operating

Staying at one of CapriCoutureHotelCollezione villas of course also means enjoying the entire range of CapriBeachLounge world of dolce-far-niente. Non-resident guests are welcome for daily membership.

HOTELS & RESORTS

At no time did we believe that bigger is better. We know and recognise that smaller luxury hotels offer those uniquely personal touches that discerning travellers are rating so highly. Furthermore, we recognise that emotion is todays true luxury in our service industry, and that long lasting experiences not only are precious, but also contribute to generate and increase loyalty from present times discerning nomads.

Therefor, we seek out the smaller gems that offer genuine, nonpareil experiences - it could be lashings of luxury at a palatial mansion or barefoot bliss on a desert island. We focus on investors who are allowing and encouraging us to come up with something a bit different, most certainly not a faceless chain concept with ‘uniformised’ rooms and equally non descript guest services. We value ideas which demonstrate and dare to be different in architecture, design and operating concepts.

Owner’s Representative since 2005

Group Owner’s Representation to design new marketing concept for all hotels and spas. Introduction of the Couture Villa Ownership concept. Preparations to expand the Villa Padierna brand to China, implementation of operating standards and management of the new properties under the VPlimitedEdion brand. Integration of The International Hospitality Hall of Fame at Palacio Linares.

Owner’s Representative

Owner’s Representation to design new marketing concept for the group and introduce a couture villa ownership concept. Preparations to expand the Villa Padierna brand to China, implement operating standards and manage the new properties.

The K-Club Barbuda | Antigua

Re-opening & Positioning | General Management

Minimalist beach retreat, designed by Italian star architect Gianni Gamondi, owned by world renowned fashion designer Mariuccia Mandelli of renowned Italian fashion brand KRIZIA.

Lagaciò Hotel San Cassiano | Italy

Owner's Representative | Marketing Concepts

Assisting private owners in all marketing & sales efforts with the creation of innovative made-to-measure operating & training concepts and introductions to our global network.

Las Dunas Beach Hotel & Spa

Marbella | Spain

Concept | Opening & Positioning | General Management

Andalusia’s and Spain’s leading beach & spa retreat. Michelin star restaurants , Five-Star-Diamond Award and numerous other international accolades. Fully conceptualized and jointly managed by Selected Hotels Promotion L.C. under a luxury alliance with Hotel Weisses Roessl, Kitzbuehel, Austria

The RuiJin Shanghai

Concept | Owner’s Representation

Retained for brand adaption & concept proposal, as well as hospitality program, business & experiential concept development for Shanghai’s foremost Gated Urban Retreat of Sino-British and French Heritage in the very heart of Shanghai’s former French Concession

Concept

In our forthcoming Business Development Vision document we intend to outline the vision, concept, business opportunities, implementation strategy, and timeline for the development of the TheGoldenTouchSPA by the FortuneHospitalityInternational Partnership for Touch Spas

Las Dunas Beach Hotel & Spa Marbella | Spain

Concept | Opening & Positioning | General Management | 1996 - 2005

Andalusia’s and Spain’s leading beach & spa retreat. Michelin star restaurants , Five-Star-Diamond Award and numerous other international accolades. Fully conceptualized and jointly managed by Selected Hotels Promotion L.C. under a luxury alliance with Hotel Weisses Roessl, Kitzbuehel, Austria

Home.. only for the discerningfew

Las Dunas Suites Marbella Las Dunas Suites

Concept | Marketing & Sales | General Management

Inspired by the architectural traditions of Andalusia, Las Dunas Suites offers just 34 luxurious residences along with the pleasures and privileges of the renowned Las Dunas Beach Hotel & Spa. It captures the very essence of Spanish Mediterranean lifestyle under the year round sun of Costa del Sol.

Las Dunas Park Marbella

Concept | Marketing & Sales | General Management

A truly magnificent development of exclusive private residences with all the services of the 5-star Las Dunas Beach Hotel & Spa - marketed and sold to a selective international clientele.

HOTEL WEISSES ROESSL

KITZBUEHEL

| AUSTRIA

Concept | General Management | 2001 - 2006

Re-opening, upgrading to international 5-star standards, positioning with The Leading Hotels of The World, Five-Star-Diamond Award and joined general management in luxury alliance with Las Dunas Beach Hotel & Spa, Marbella.

HOTEL WEISSES ROESSL KITZBUEHEL AUSTRIA

Concept | General Management

Re-opening, upgrading to international 5-star standards, positioning with The Leading Hotels of The World, Five-StarDiamond Award and joint general management contract in luxury alliance with Las Dunas Beach Hotel & Spa, Marbella.

Prestige Resorts Munich | London

Exclusive marketing & sales agency for the German speaking markets for Richard Branson’s Virgin Limited Edition as well as other independent luxury hotels in Tunisia, Middle East and Caribbean.

Take Over & Upgrading | New Concept & General Management

Take-over from private owner for Sol Kerzener’s Southern Sun Group; new operating concept & upgrading

El Rancho Country Club

Petion-Ville / Haiti

Concept Consulting & Positioning Management | 1985

In 1985, the island’s leading hotel and casino operation

LeGuanahani

St. Barth | French Antilles

Resort Concept | Pre-Opening, Opening & Positioning Management

Le Gunahani, designed by famous Christian Liaigre, was the Caribbean’s foremost hotel, achieving highest accolades and room rates. Nestled between Marigot Bay and Grand Cul de Sac, the Hotel Guanahani & Spa has subsequently established itself as a haven of luxury, comfort, and elegance.

Puente Romano Marbella

General Management

Marbella’s iconic ‘grand dame’ - the renowned luxury beach hotel, designed to recreate the character and charm of an Andalusian beachfront village. The lush sub-tropical botanical exuberance that embraces the ancient Roman Bridge dating back to the 1st century enraptures with its scents and colors.

Hotel La Bobadilla

Loja | Granada | Spain

Concept | General Management

Built to resemble a ‘White Village’, this very special property is located in a natural environment and designed in the Nazarí style with the architecture of ancient Andalusian palaces. Eco-luxury and sustainability at its very best - 700 hectare of land.

St. James’s Club Antigua / West Indies

Resort Concept | Pre-Opening Management | 1984 - 1985

At that time, Antigua’s and one of the Caribbean’s leading 5-star mixed use beach resort, developed by America Cup challenger Peter de Savory who also owned the St. James’s Clubs in London and Los Angeles. The 40 residential-style villa accommodation dotting hillside above Mamora Bay added to the resort’s club-like ambience.

The K-Club Barbuda / Antigua

Re-opening & Positioning | General Management | 1992 - 1993

Minimalist beach retreat, designed by Italian star architect Gianni Gamondi, owned by world renowned fashion designer Mariuccia Mandelli of KRIZIA.

Quinta do Lago Almancil / Portugal

Resort Concept | General Management | 1987 - 1990

At that time, Europe’s most sought after Golf & residential resort, sitting amongst 2,000 acres of the picturesque Ria Formosa Natural Park and its unique beaches. Still today, one of the most desired addresses in Europe.

Ca Isabelle

Hotel Tres Islas

Fuerteventura

Canary Islands

Marketing & General Management

At it’s time the first 5-star property in Fuerteventura. We provided marketing & sales services from the German speaking markets and general management.

370 rooms & suites, set inside the white dunes of

Beverly Hills Hotel Umhlanga Rocks / S.A.

Upgrading | New Concept & General Management | 1980 - 1981

This has been South Africa’s very first 5-star hotel, owned and initially operated by hotel mogul Sol Kerzner. Set on the spectacular coastline of Umhlanga Rocks Durban, it is still one of the premier coastal locations in South Africa, boasting a spectacularly romantic setting.

Maharani

Durban | South Africa

Repositioning| & Upgrading | General Management

At that time, S.A.’s leading 5-Star deluxe property by Sol Kerzner, featuring the first panoramic lift and the famous Raffles Supper Club with outdoor pool on the top. Award winning Cristal Room restaurant, 220 luxury rooms and

Maharani Hotel Durban / South Africa

Blue Marlin Hotel Malindi / Kenya

Marketing Concept | General Management | 1972 - 1975

The Regency Palace Kuwait