POP ART Spring is in the air. To celebrate, Georgetown, Massachusetts-based LEVIA has released a citrusy limited edition cannabis-infused seltzer. Currently available at dispensaries throughout the state, Orange Blossom seltzer is made with a locally sourced hybrid cannabis blend. The sunny beverage is sold in cans designed by local illustrator, Keever, to reflect spring’s optimism and renewal. The artist, who has also created can designs for craft beer brands, used a female subject to convey a sense of fertility and rebirth. Keever’s Orange Blossom can illustration makes an association with the seltzer’s bright citrus flavor with the use of cheerful colors. “It’s important to show customers LEVIA is more than just a product,” says Matt Melander, LEVIA’s president and chief financial officer. “Our team takes pride in acknowledging passionate, creative individuals and providing a unique platform for their work.” Orange Blossom comes in 12-ounce cans at $7 each. Each contains 5 mg of THC, has zero calories, and is sugar- and gluten-free. levia.buzz
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COURTESY OF LEVIA
Welcome back the sun with a refreshing cannabisinfused seltzer.