THE ALHAMBRA COLLECTION Resort 2016/2017
OUR
inspiration
Our vibrant summer designs were inspired by the sun and the sea
SEP hand-embroidered accessories blend hallmarks of premium craftsmanship with high style. By employing talented women from Social Enterprise Project in Jerash, Jordan, SEP is paving the way for refugees to take pride in their embroidery tradition and bring flair to the SEP brand around the world.
THE ALHAMBRA COLLECTION Palestinian embroidery has a long history of using diverse motifs and patterns thanks to the country’s heritage as a cultural cross-roads along the great trade routes. SEP’s new collection marries this textile tradition with designs inspired by the Alhambra Palace in Granada, Spain. The collection remains true to the beauty of traditional Palestinian cross-stitch whilst being contemporary in style.
The Alhambra pattern found inside the palace walls
Carefully designed, intricately hand-embroidered in sumptuous Italian linen, we bring you a piece of Palestine via Andalucía. This collection is ethical, beautiful and life changing — we hope you love it as much as we do. - Shaheen Kasmani, MA in Visual Islamic and Traditional Arts
DOWN TO THE
water’s edge Perfect to dress up or down, the Alhambra collection is a mix of traditional and contemporary design. Each piece is high-quality, hand-embroidered and one of a kind.
The Sun shawl (opposite) The Sea jute tote (opposite)
The Alhambra shawl A kuffyieh style summery cover-up, adorned with eight-pointed stars, a detail symbolic of the four corners of space and time.
Alhambra Sea shawl
The Alhambra shawl can be styled many ways. As a scarf, wrap, or sarong — and always
effortlessly chic
Alhambra Sun shawl Alhambra Sun clutch
The Alhambra jute tote bag A summer staple – perfect for sandy beaches and city streets. The structured jute tote features an embroidered linen pocket for your easy-to-reach essentials.
Alhambra Sun tote bag
Alhambra Sea tote bag
The Alhambra beach towel Crafted from pure Italian linen. It’s the essential summer towel — luxurious, fast-drying, and embroidered with a pop of color.
Alhambra Sea shawl (opposite) Alhambra Sea beach towel (opposite and above)
Alhambra Sun beach towel
The Alhambra City & Resort - Asma linen Shawl Add a touch of luxury while relaxing at the beach or during your trips downtown with our hand embroidered, pure Italian linen shawl.
Alhambra Mustard Asma linen Shawl (above) Alhambra Sky blue Asma linen Shawl (opposite)
Alhambra Sky blue Asma linen Shawl (above) Alhambra Sage Asma linen Shawl (above and opposite)
The Alhambra Resort - Veronica Kaftan Typically elegant, our Veronica Kaftan is the perfect outfit for instant poolside glamour.
Alhambra Sea Veronica Kaftan
Alhambra Sun Veronica Kaftan
A CASUAL
explorer
We have hand-picked fabrics that are lightweight and durable — which makes them a breeze to bring to the water — and sturdy enough for your most adventurous weekend.
The Alhambra clutch During the day, it will keep all your valuables in one place. In the evening, an elegant clutch that goes with everything.
Alhambra Sea clutch (above and opposite) Alhambra Sea beach towel (opposite)
Alhambra Sun clutch (above and opposite) Alhambra Sun beach towel (above) Alhambra Sun shawl (opposite)
The Alhambra Canvas Tote The canvas tote is our newest addition! It’s the perfect mix of casual and sophisticated. Roomy enough to fit a days worth of essentials — it’s the ultimate in “utility chic”.
THE ALHAMBRA COLLECTION Resort 2016/2017
PRODUCT LIST
Alhambra Sun canvas tote
THE ALHAMBRA JUTE TOTE -
Product details: 44x39x17cm, pocket: 30x30cm; material: jute, embroidered linen pocket
Sun THE ALHAMBRA CANVAS TOTE -
Sea
Product details: 52x44cm; material: canvas; hand wash
Sun THE ALHAMBRA BEACH TOWEL -
THE ALHAMBRA CLUTCH -
Product details: 122x122cm; material: cotton; machine wash delicate
Sun THE ALHAMBRA VERONICA KAFTAN -
Sea
Product details: 180x110cm; material: pure Italian linen; machine wash delicate, fast drying
Sun
THE ALHAMBRA SHAWL -
Product details: material: pure rayon, machine wash delicate, no tumble dry, low iron temperature
Sun THE ALHAMBRA ASMA LINEN SHAWL -
Sea
Mustard
Sea
Sky blue
Product details: 27x17cm; material: pure Italian linen
Sun
Sea
Sea
Product details: 80x180cm; material: pure Italian linen; machine wash delicate, no need to iron
Sage
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If you are interested in becoming an exclusive SEP retailer, please contact Roberta Ventura at roberta@sepjordan.com / tel: 0041 78 911 54 27
A special thanks to our model, Veronica; hair by Le Salon Cologny; photography by Alan Fernandez; design by Charlescannon