FRENCH E C N E L L E C EX
PRESS KIT
L T & P A R IS GRAND SAU , A W A T T , O MONTRÉAL
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IN T R O D U C T
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Iconic products in a highly innovative exhibition showcase France, its relationship with savoir-faire and their regional origins.
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The mission: to shine the spotlight on French excellence, from A to Z • Supporting excellence and savoir-faire à la française • Helping disseminate the image of France • Inspiring discovery of the French regions through the birthplace of its products
Presentation of the Galerie F products
The art gallery P
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85 cm
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Verre Sécurit transparent.
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The exhibition catalogue "Three things come to mind: first, the labels that us children used to stick on our foreheads. Then, the fact that some of us were able to cut out General de Gaulle's profile from the folds of the neck, forehead and horns on the box. Finally, this mise en abîme of the cow in its own earring..."
The dedicated website • The Brands • The Destinations • The Exhibition Venues • The Partners 9
NERS T R a p R O j a M
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FRENCH FOREIGN TRADE ADVISORS IN CANADA
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bRaNDS bY R E g IO N
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CENTRE-LOIRE VALLEY
FRANCHE-COMTÉ
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a T IO T h E D E S T IN
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p R a T IC a L N IN f O R M a T IO
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Ia R Y D L E v a R T a
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An assignment on excellence
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CHAMPAGNE-ARDENNE Champagne Gremillet Our House is above all a family company, where ambition goes hand in hand with passion, where hard work and the entrepreneurial spirit are combined with expertise and the most exacting standards in service of our champagnes. The estate is composed of 40 ha of vineyards, located 45 km from Troyes, the historic capital of Champagne. 500,000 bottles are made each year in its cellar with cuvees regularly awarded during the most famous wine competitions.They are also selected by more than 50 embassies and consulates over the world for their prestigious receptions. www.champagnegremillet.fr
BOURGOGNE Anis de Flavigny In the village of Flavigny, still right inside the Abbey, the manufacture of the Anis de Flavigny stays loyal to its original recipe. Each aniseed is nested in the heart of a gently natural aromatized syrup. The small company is wholeheartedly committed to its round, little candy, dubbed “nice candy, quite simply “. www.anis-flavigny.com
ILE-DE-FRANCE La Légion d’honneur Created in 1802 by Napoleon Bonaparte, the Legion of Honour is France’s highest national distinction.The Order rewards around 3,000 people each year in all sectors of activity, both military and civilians, for their outstanding services to the country contributing to its development and influence. www.legiondhonneur.fr
RHÔNE-ALPES Valdrôme France In the heart of the Drôme department, Valdrôme France tells the story of “Indiennes”, painted fabrics brought back from India. Created in 1770 in honour of Jean de Valdrôme, the sailor who discovered the secrets of their manufacture, the company is committed to always using artisanal production methods. Among its product staples are wool and silk shawls, hand-printed on a flat frame, and reproduced cashmere designs. Today, Valdrôme France is renowned for its methods of producing beautiful shawls, scarves and prints. www.valdrome.com Two errors occurred on the following pages: p. 20: The brand Poteries du Chêne Vert was incorrectly identified as Poterie d’Anduze. p. 23: L’Essential de lavande was created in Clansayes in the Rhône-Alpes region. Copyrights photos : page 26 ©Alain Doire / page 27 ©Antoine Omère – ©David Giral / page 28 ©D.viet/CRT Midi-Pyrénées / page 29 ©Atout France/PHOVOIR / page 30 ©G.Targat/CRT PIdF - ©Fondation Louis Vuitton - ©O.Jobard/Sipa/CRT PIdF
Cointreau LU Terre de Sel
Aigle Le Rustique Armor-Lux
Agnès b Air France Clarins Editions Larousse Fauchon Galeries Lafayette Haussmann Lancôme Le Cartable Français Légion d’honneur (musée) L’Équipe Longchamp Bergère de France Sisley Vuarnet Champagne Gremillet
Haemmerlin Schutzenberger Sofitel Staub
Bel Anis de Flavigny Tolix Maille Louis Père & Fils
Degorce
Rhum St James Martinique
Lafuma L’Essentiel de lavande Valdrôme France Vignolis
Pyrenex
Bonne Maman Graine de Pastel Rougié Sarlat
Agnelle
Poteries du Chêne Vert
Confiserie du Roy René Editions Robert Laffont L’Occitane en Provence Marius Fabre Orangina Ricard