Creative iMedia Cambridge National

Creative iMedia

Creative iMedia will equip learners with a range of creative media skills. It will provide opportunities to develop, in context, desirable and transferable skills such as research and planning. It will also teach students to work with others to communicate creative concepts effectively. Through the use of these skills, learners will ultimately be creating fit-for-purpose creative media products.

OCR - J834

R093 -CREATIVE IMEDIA IN THE MEDIA INDUSTRY:

In this unit you will learn about the media industry, digital media products, how they are planned, and the media codes which are used to convey meaning, create impact, and engage audiences.

R094 - VISUAL IDENTITY AND DIGITAL GRAPHICS:

In this unit you will learn how to develop visual identities for clients and use the concepts of graphic design to create original digital graphics to engage target audiences.

R097 - INTERACTIVE DIGITAL MEDIA:

In this unit you will learn how to plan, create, and review interactive digital media products.

BEYOND GCSE

OCR Cambridge National in Creative iMedia Level 2 leads into OCR Cambridge Technical in Digital Media Level 3. Digital Media Level 3 both expands on Level 2 learning, and introduces brand new topics of study, including: industry and audience theory, media profile creation & showcase, an advertisement campaign, and a media product marketing pitch. Digital Media Level 3 promotes learner autonomy through non-prescriptive media outcome submissions from the following mediums: audio (e.g. SFX, podcast, foley), audio-visual (e.g. short film, TV advertisement, interactive video), print based (e.g. magazine or newspaper page/s, poster, logo).

OPPORTUNITIES

In Year 10,students will have the opportunity to experience the history of TV, film, and photography by attending the National Science and Media Museum.

In Year 11, students will have the opportunity to experience virtual reality (VR) and future technologies by attending Zero Latency’s VR Free-Roam gaming house in Nottingham.

EXAM

R093 Creative iMedia in the media industry

R097 Interactive digital media

R094 Visual identity and digital graphics: % Details

40 1 hr 30 mins written exam paper

35 42 GLH NEA; internally assessed

25 30 GLH NEA; internally assessed