PRODUCT DESIGN PORTFOLIO
OLIVER SETTERFIELD
WHO AM I?
CURRENTLY A UNIVERSITY FIRST YEAR STUDYING BSC PRODUCT DESIGN AT NOTTINGHAM TRENT UNIVERSITY, I AM A SELF DRIVEN, INNOVATIVE DESIGNER WHO HAS A KEEN EYE FOR GEOMETRIC FORM - OF WHICH I FOCUS ON PROFOUNDLY WITHIN MY WORK, COMPLEMENTING IT WITH A HINT OF AMORPHOUS FLAIR.
EDUCATION:
A-LEVELS X4:
- A* - PRODUCT DESIGN
- A - GEOGRAPHY
- D - MATHEMATICS
- DP - BIOLOGY
GCSES X10:
- 9-6 - AVG GRADE = 8-
HOBBIES:
- WATERPOLO
- SUMMER TRAIL RUNNING
- TRAIL BIKING
- LONGBOARDING
- PHOTOGRAPHY
OLIVER SETTERFIELD - 19
CONTACT INFORMATION:
PHONE NUMBER - Upon Request
EMAIL - Setterfield.Designs@Gmail.com
ISSUU - Oliver Setterfield
INSTAGRAM - @Setterfield.Designs
SOFTWARE SKILLS:
- KEYSHOT
- PHOTOVIEW 360
- SOLIDWORKS
- LIGHTROOM
- PHOTOSHOP
- FRESCO
- INDESIGN
- ILLUSTRATOR
- ULTIMAKER CURA
- OFFICE 365 SUITE
PHYSICAL SKILLS / ATTRIBUTES:
- SKETCHING / RENDERING
- DIGITAL DESIGN COMMUNICATION
- GRAPHIC DESIGN
- 3D MODELING
- COMMUNICATOR
- MOTIVATED
- RELIABLE
- CHARISMATIC
ABOUT ME
CONTENTS
FUTURE OF NIKE CLOCKWORK TOY
213STARPACK
1 STARPACK
PROJECT OUTLINE
RE-FRAMED BRIEF:
“TO CONCEPTUALISE AND MANUFACTURE A VIABLE PROTOTYPE OF A HIGH END HOME COOKING KIT THAT AIMS TO BRING THE WHOLE FAMILY TOGETHER TO SOCIALISE OVER A CULINARY EXPERIENCE. THE KIT SHOULD HAVE A KEY FOCUS ON REUSABILITY AND THE ENVIRONMENTAL IMPACT OF MATERIALS USED AND MANUFACTURE."
USER PERSONA
HAS A STRONG FOCUS ON HER ENVIRONMENTAL IMPACT AND HOW THE WAY IN WHICH SHE SHOPS WILL HAVE AN EFFECT ON THE WORLD. ALWAYS TRIES TO RECYCLE.
SANDRA
LIKES TO HAVE FAMILY AND FRIENDS ROUND TO SOCIALISE OVER NEW FOODS THAT SHE HAS PREPARED FROM SCRATCH USING HEALTHY AND FRESH INGREDIENTS
- AGED 43 - MARRIED TWO CHILDREN - 7/9
INITIAL RESEARCH & IDEATION
JAPANESE DESIGN IS FOCUSED HEAVILY ON AN OBJECTS FORM AND COMPOSITION. SHAPES AND COLOUR POSSES DEEP CULTURAL MEANING AND ARE OFTEN VERY GEOMETRIC IN SHAPE. GRAPHIC DESIGN IS OFTEN MINIMALIST AND HEAVILY FOCUSED ON COMPOSITION AND COLOUR.
DEVELOPMENT SKETCHWORK
R5.00
TRUE R10.00
TECHNICAL DETAILING
STATED:
TRUE R10.00
TRUE R5.00
TRUE R3.00 TRUE R2.00
TRUE R1.00
UNLESS
WALL THICKNESSES
DRAFT
TRUE R1.00
TRUE R2.50 R1
1
DRAFT
EXTRUDED COMPONANTS
TRUE R1.00
TRUE R3.00
TRUE R2.00
5.90
315.00 R10.00 R28.00 R15.00 6.60 85.00 9.78 113.83 5.03 6.47 70.00 159.77 27.00 6.60 6.68 84.69 9.78 102.48 155.00 20.00 701.96 1.00 1.00 315.00 R1.00 TRUE R1.00
76.18 233.50 84.18 45.00 10.00 0.5° 230.88
10.00 45.00 73.50 84.04 249.59 101.89 59.37 109.92 204.58
196.86 89.39 61.95 74.51 96.87 71.80 53.59 62.33 59.81 37.26 5.61 39.88 TRUE
18.16 12.02 11.16
18.16 12.02
PREVIOUSLY
ALL INTERNAL AND EXTERNAL
ARE 5MM WITH A 0.5MM
ANGLE APPLIED 84.96 361.11 80.83 10.00 83.66° 90.00 230.99R5.00 83.66° 380.99 221.05
399.75 7.00
R1.00 60.77 399.76 14.98 14.98 8.00 16.00
DEGREE
ON ALL
249.77 394.77 10
00 1° 8.00
139.13 58.99
3.02 6.00 6.00 R1.00
FINAL RENDERS
2 FUTURE OF NIKE
PROJECT OUTLINE
USER PERSONA
DAVID - AGED 35 - SINGLE
WORKS AS AN INTERIOR DESIGNER AND SO, ENJOYS BEING IN THE OUTDOORS AS THE FREEDOM TO EXPLORE ALLOWS HIM TO TAKE HIS MIND OF WORK AND RELAX.
LIVES IN SOUTH YORKSHIRE SO THE TERRAIN SEEN ON THE TRAILS WILL BE ROCKY IN THE SUMMER AND MARSHY IN THE WETTER MONTHS MEANING TERRAIN IS SEASONAL DEPENDANT.
“TO CONCEPTUALIZE AND MANUFACTURE A PROTOTYPE MODEL OF A DURABLE, LIGHTWEIGHT AND SUSTAINABLE TRAIL RUNNING SHOE THAT INCREASES USER SAFETY AND EFFICIENCY AIMED FOR THE AGE GROUP OF 30-45 YEAR OLD MALES IN 10-15 YEARS IN THE FUTURE”
RE-FRAMED BRIEF:
INITIAL RESEARCH & IDEATION
VALUES:
• INCLUSIVITY.
• INNOVATIVE.
• EMPOWERING.
• SUSTAINABILITY.
• COMMUNITY.
“THE ROAD TO ATHLETIC GREATNESS IS NOT MARKED BY PERFECTION, BUT THE ABILITY TO CONSTANTLY OVERCOME ADVERSITY AND FAILURE.” - NIKE.
AUTHENTIC.
DEVELOPMENT SKETCHWORK
FINAL MODEL
HERO SHOT
3 CLOCKWORK TOY
PROJECT OUTLINE
RE-FRAMED BRIEF:
"TO DESIGN AND MANUFACTURE A WORKING SCALE PROTOTYPE MODEL OF A CLOCKWORK MECHANISM TOY TO BE INJECTION MOULDED IN THE MANNERISM OF DUPLO. THE TOY WILL BE AIMED FOR A 5 YEAR OLD BOY BUT HOWEVER SHOULD ALSO AIM TO MAINTAIN A SENSE OF GENDER NEUTRALITY IN ITS DESIGN.
USER PERSONA
CHARLIE - AGED 5
LOVES TO SPEND TIME OUTSIDE PLAYING WITH HIS BROTHER - HE LIVES NEAR WOODS AND SO THEY LIKE TO GO AND BUILD DENS AND PLAY EXPLORER WHEN THEY CAN.
WANTS TO BE A RESCUE HELICOPTER PILOT IN THE RAF JUST LIKE HIS DAD - GREW UP ON WADDINGTON RAF BASE IN LINCOLN SO LOVES ALL THINGS AVIATION.
INITIAL RESEARCH & IDEATION
VALUES:
• PLAYFUL DESIGN.
• COLOURFUL.
• COGNITIVE DEVELOPMENT.
• PHYSICAL SKILLS.
• SOCIAL SKILLS
“FOR 50 YEARS, WE HAVE BEEN INTRODUCING DUPLO® SETS TO LITTLE BUILDERS WITH BIG IMAGINATIONS. THE BUILDING BLOCKS AND SETS ARE DESIGNED TO HELP A CHILD’S DEVELOPMENT BY LEARNING THROUGH PLAY.” - LEGO
CONCEPT SKETCHWORK
helicopter cab mk
helicopter cab mk
Pin side
side pine guide holes
lug
skiis helicopter mk 2
figurine for helicopter
rotor
rotor
main body with pins and internal mechanism and ribbing
main body with pin holes and internal mechanism and ribbing
PART NUMBER
NO.
DESCRIPTION
TECHNICAL DETAILING
ITEM
QTY.
1 ABS 1
2 ABS 1 top
3 ABS 1 rear
4 ABS 1 small
5 ABS 1 lower
6 ABS 1 end
7 ABS 1
4 reverse
8 ABS 1
4
9 ABS 1 1 4 3 5 9 8 6 7 2 79.0074.00 R4.00R4.00 6.40 R3.5033.43 220.00 60.00 R6.60 R12.00 60.00 75.00 SIDE VIEW BOTTOM VIEW TOP VIEW FRONT VIEW REAR VIEW ISOMETRIC VIEW
FINAL RENDERS
THANK YOU FOR YOUR TIME
PHONE NUMBER - Upon Request
EMAIL - Setterfield.Designs@Gmail.com
ISSUU - Oliver Setterfield
INSTAGRAM - @Setterfield.Designs
