www.setthasarn.econ.tu.ac.th
(Digital Economy)
JAN 2018
DIGITAL IN THAILAND
A SNAPSHOT OF THE COUNTRY,S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL USERS
69.11
57.00
51.00
55.56
46.00
URBANISATION
PENETRATION
PENETRATION
PENETRATION
PENETRATION
MILLION
53%
MILLION
82%
MILLION
74%
MILLION
80%
MILLION
67%
THE LARGEST COMPANIES BY MARKET CAP The oil barons have been replaced by the whiz kids of Silicon Valley
#1
2001
2006
$406B
#2
#3
#4
$365B
$272B
$261B
#5
$260B
Tech
2011
2016
$446B
$383B
$372B
$293B
$273B
Other
$406B
$376B
$277B
$237B
$228B
$582B
$556B
$452B
$364B
$359B
EXHIBIT 1-2
Different Parts of the Value Chain
Administration
Research and Development
Design of Product and Processes
Production
Marketing
Distribution
Customer Service
https://youtu.be/UmFISGCdqCM
1
2 3
4500000
30
4000000
25
3500000 3000000
20
2500000
15
2000000 1500000
10
1000000 500000 0
5 2554
2555
2556
2557
2558
2559
2560
0
9,165
2553
9,531
2554
10,186
2555
10,970
10,979
11,140
11,123
11,239
2556
2557
2558
2559
2560
P