Digital

Marketing Fundamentals

Course Description

Digital marketing is the component of marketing that uses on-line based digital technologies and platforms to promote products and services. If you are creative and can write, like data analysis, and enjoy working with technology digital marketing is an area you should explore.

Digital Marketing Fundamentals is an introductory course aimed at those seeking an understanding of the primary function of digital marketing within a hotel. The course delivers an understanding of online digital platforms and the opportunities they present to elevate brands and products, improve visibility, grow audience, and boost profitability.

Knowledge and Skills Outcome

The technical training will involve a more in depth understanding of digital marketing management from a practical and operational perspective.

∙ What is digital marketing and its key pillars

∙ Different types of media

∙ Media channels and their benefits

∙ Content is king

∙ License, Rules & Regulation (KSA)

The technical skills training is an imperative part of the course and provides a holistic introductory approach linked to employability, giving program graduates the capabilities most in demand by employers.

Duration 35 or 5 Days Intensive or 10 Days Moderate

Criteria: Minimum 1 year in role of Sales, Marketing, General Management.

Highfield International

Highfield is a global leader in compliance and work-based learning and apprenticeship qualifications and one of the UK’s most recognizable awarding organizations.