Sioux Falls Business Magazine January-February 2012

Jan/FEB 2012

FUTURE OF PHARMACIES CHERI KRAEMER MIXES TRADITIONAL SERVICE WITH MODERN MEDICINE

PLUS

Leaving a

LEGACY Dick Sayre’s Engineering Roadmap Guides Next Generation at Sayre Associates

Businesses Boom Thanks to the Super Bowl

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TABLE OF CONTENTS

Publisher Jeff Veire jeff@siouxfallsbusinessmagazine.com

Editor Greta Stewart greta.stewart@sio.midco.net

Director of Sales Tammy Beintema tammy@siouxfallsbusinessmagazine.com

CREATIVE Director Shalaine Rostomily shalaine@300dpidesigns.com

INSIDE THIS ISSUE

How to Reach Us To modify your free subscription OR TO REQUEST MULTIPLE COPIES tammy@siouxfallsbusinessmagazine.com

With story ideas jeff@siouxfallsbusinessmagazine.com

To advertise Contact Tammy Beintema 605-553-1900 tammy@siouxfallsbusinessmagazine.com

All article photography by Imagery Photography except where noted 605-336-9378 www.imagery-photo.com

JJ Publishing, Inc. Sioux Falls Business Magazine 1608 W. 2nd Street Sioux Falls, SD 57104 605-553-1900 www.siouxfallsbusinessmagazine.com Š2012 Sioux Falls Business Magazine. All rights reserved.

No part of this publication may be reproduced without written permission from the publisher. Sioux Falls Business Magazine does not necessarily endorse or agree with content of articles or advertising presented.

On Our Cover: Phenomenal Pharmacy ServicE . . . . . . . . . . . . .

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Cheri Kraemer blazes the trail for pharmacies of the future. What’s her formula for being locally and nationally recognized?

HEART HEALTH . .24

TAX BREAKS. . . .12 Tax season is quickly approaching.

We talk to the experts who give some ideas on what you can deduct this year.

BEING GREEN IS BEING SEEN. . . . .16 Sustainable really IS obtainable.

Many building owners are taking advantage of preserving our environment. What can you do to reduce your carbon footprint without breaking the bank?

BOWL BOOM . . . 28 Super Bowl XLVI is proving to be big business for a wide variety of businesses in the region.

TABLE OF CONTENTS

If you think hiring an ad agency is out of the question, think again. We find out how hiring a professional when it comes to marketing can be the smartest financial move you make this year.

February is National Heart Month.

We have your guide to following the American Heart Association’s ‘Life’s Simple Seven’ and give you a look at the new facility in Sioux Falls that’s helping you achieve them.

It’s officially 2012. If you’ve hit a slump in your workout routine, we found two new businesses that are offering alternatives to the standard treadmill or elliptical workout.

WORKING CO-OPS. . . . . . . .14

IN THE CLOUD . . .22

Small business owners don’t have to worry about finding the perfect location to meet with clients or worry about steep rent.

Working Co-Ops are trending nationally, with several locations in Sioux Falls.

There’s a new type of technology in software systems. And thanks to Cloud Technology, the sky’s the limit. Find out how it can help your business reduce operating costs, improve efficiencies and make more money.

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NEW YEAR. NEW WORKOUT RESOLUTION. . . .20 Engineering ingenuity . . . . . 30 Dick Sayre is leaving a blueprint of successful strategies to a brand new generation at a company he founded more than 40 years ago.

Achieving great things . . . . . . . 34 When your business could use some extra help, call upon this business that helps you and those employees in our community who are disabled.

under pressure . . . . . 36 Employees are under more pressure than ever these days. When is it time to get some help?

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AD AGENCY ATTRIBUTES. . . . .10

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FEATURE

&

Science

Although Cheri spent time on the farm, she was raised in Sioux Falls.

“I graduated from Washington High School and I always knew I wanted to be a pharmacist,” adds Cheri.

In 1985, her dream came true; she graduated from South Dakota State University with a Bachelor of Science degree in pharmaceutical science.

Aside from being influenced by her parents, she also found a mentor while working for an independent pharmacist, Allen Pfeifle at Clinic Pharmacies, the summer before graduation. Eventually, she would purchase the business from Pfeifle in 1998. “Allen was always very involved in the Sioux Falls community and pharmacy profession, which inspired me to follow in his footsteps,” she adds. With a budding career as a pharmacist, Cheri married Larry Kraemer and had two children, Lucas and Kiera. Balancing work, family and community remained a priority.

“My parents encouraged me to always dream big, work hard, treat others as they would want to be treated and know that with God, I can do anything,” she adds. 

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Growing up, Cheri Kraemer spent her days in Sioux Falls and worked with her dad on the family farm in Parker, South Dakota.

Solid values and strong morals were instilled in the aspiring pharmacist at a young age and would impact her career and her influence on others.

Today, Cheri’s family owns three pharmacies and Cheri has numerous accreditations and recognitions. Some of which are based on traditional customer service while others, for cutting edge services. But whether old or new, Cheri believes in one thing: hard work. “Being very involved in many things and balancing work, sports and family is what instilled my strong work ethic and positive attitude,” she adds.

FEATURE

Local Pharmacist Blends Traditional Service and Modern Medicine

By Jennifer Dumke

Heart

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FEATURE

Branching Out On Her Own In 2001, Cheri expanded her horizons once more by starting a compounding-only pharmacy that develops customized treatment plans and focuses on medication problem solving. Called Pharmacy Specialties, Inc. (PSI), Cheri realized patients often need compounding when a dosage form, flavor, concentration or drug combination is not commercially available, or when a medication is no longer manufactured or temporarily unavailable. PSI also works with patients who suffer from allergies and dyes, fillers or preservatives. “PSI is a medication problemsolving pharmacy. This allows every physician to use their medication ideas along with our compounding knowledge to get the best product, in the most convenient dosage form, to be used by the patient for the greatest therapeutic outcomes,” she adds. PSI also offers consulting for men and women in many areas like pain management, hormone imbalances, specialized disease management and nutrition.

Cheri goes on to add that they offer testing by saliva, blood spot and urine for hormones, cortisol, thyroid, and neurotransmitters to name a few. “Our goal is to make a quality product at an affordable price specific to the needs of each customer,” adds Cheri.

“Our goal is to make a quality product at an affordable price specific to the needs of each customer. We treat all people and pets with these same standards.”

A modern twist on pharmaceutical services, PSI is a member of the Professional Compounding Centers of America and achieved accreditation from the Pharmacy Compounding Accreditation Board for sterile and nonsterile compounding in 2011.

“Like No Other In The Nation” “Accreditation was a great achievement because it proves we are following standardized guidelines, which are set very high. So high, that of over 50,000 pharmacies in the country, only 160 have been accredited,” she says. And it’s this accreditation that sets Pharmacy Specialties, Inc. apart from all the chains that compound. “We were told by the

Pharmacy Compounding Accreditation Board that we have some practices like no other pharmacies in the nation,” she adds. And not only does Cheri continue to raise the bar in pharmaceutical practices, she also continues her commitment to the community.

Just last year, the Sales and Marketing Executives awarded its Women of Excellence Awards at the recent Women in Business event. These awards celebrate women in the Sioux Falls area who influence the lives of other women. Cheri was awarded with the Women Breaking Barriers Award.

Today, Cheri’s family owns three pharmacies; Clinic Pharmacies, Inc., Parker Pharmacy, Inc., and Pharmacy Specialties, Inc.

A true blend of traditional service meets modern medicine; Cheri has remained true to her roots by serving the Parker community with its pharmaceutical needs. “The Parker Pharmacy has great small town service, gifts and collectible items and we try to have every over the counter item that anyone in town may need,” she adds.

As for the future, Cheri says she “plans to maintain the highest standards, continue to learn, share my knowledge and offer what I believe is necessary for our customers to make educated decisions to help themselves achieve their health goals.”

C h e r i ’s Pe r s o n a l Pr o f i l e Hometown: Sioux Falls, South Dakota High School: Washington High School Parents: Don and Roberta Langerock University: South Dakota State University Bachelor of Science in Pharmaceutical Science Husband: Larry Kraemer Children: Lucas and Kiera

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As for the future, her hopes are to remain independent, know their customers by name and always show them that they will always be the number one priority. Her son Lucas has followed in her footsteps and is a pharmacy technician at Clinic Pharmacies while her daughter Kiera is attending Augustana College.

FEATURE

“I am proud to say that Clinic Pharmacies is one of the few independent retail pharmacies left in Sioux Falls,” she says.

“We offer amazing service with great prices, professional consulting services and gifts. We offer free delivery in Sioux Falls and we still answer our own phones.”

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SALES/MARKETING

Think Outside The Business

By Jennifer Dumke

Professional Advertising Agencies Offer New Perspective

According to the Center for Media Research, 43 percent of consumers research a product before buying it and nearly half go to the brands website before they purchase. What does this mean? Advertising and communications are the front door into your business. With all that said, more businesses are realizing the importance of brand awareness and communication strategy as vital components to a successful business. But not everybody has a budget for an internal marketing department or the expertise required to adequately promote their services or products. Thankfully, there are marketing experts that make it convenient and effective.

Micah Aberson, vice president of client services for Lawrence & Schiller Advertising in Sioux Falls, says that nearly every business can benefit from an outside perspective. “I often say that even the best golfers in the world hire swing coaches,” he says. “What we do is provide someone who can see the forest through the trees, so to speak.”

Thomas Nicholson, vice president, chief marketing officer for DAKOTACARE, says that they began using Lawrence & Schiller Advertising before the company was launched in 1986 and goes on to add that they understand their market and products. “They are very creative in their approach, they listen carefully and make sure our objectives are met,” says Nicholson.

Full Range of Services By hiring a full-service advertising agency, such as Lawrence & Schiller, clients are provided with marketing services ranging from traditional media, such as television, print and radio, to a full suite of digital communications, such as web development, social media strategy and mobile/tablet communications.

“Our clients gain from our 35 years of experience,” he adds. “We have seen what works and what doesn’t and can help clients avoid pitfalls.”

This ultimately saves business owners time and money by allowing professionals to develop successful plans that yield better results. “Businesses should look at an advertising agency to understand what they have to offer to assist in increasing their product awareness and bottom line.

Lawrence & Schiller has been able to establish a return on investment,” adds Nicholson.

Another factor businesses can take into account when thinking about hiring an advertising firm is time. “Business owners considering engaging in the services of a professional firm need to factor in the cost of their time,” says Aberson.

“In many situations, a business owner’s time is better spent enhancing their product.” And not every client may need assistance in every area. That is another reason hiring professionals can be of better service. “It’s very important for companies to invest in a quality “look” for their

brand and that they have a good-looking website,” he adds. “It shows prospective customers that your business is legitimate and credible.”

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“Of all the resources in businesses, time is the most precious and every hour spent should be wisely invested.

Long-term returns from external marketing support will far usurp short-term capital expense.”

In the end, it’s all about knowing what works and what doesn’t. “We maintain and monitor real time dashboards that illustrate campaign response and effectiveness,” he adds. “The real time data allows us to enhance strategies quickly—reducing cost with misused resources.”

Bigger bang for the buck means bigger bang for businesses when it comes to professional advertising services. If you can’t “think outside the box”— that’s fine. Hire someone who can; professional advertising agencies specialize in unique and successful ways to promote businesses.

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SALES/MARKETING

A Certain Freedom

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And let’s not forget about social media.

Research shows that social media accounts for nearly one fourth of the total time Americans spend online. So how can businesses benefit from that?

Well, it’s not quite as easy as setting up a Facebook account. Just like other marketing tactics, Facebook as a marketing tool also has strategies and best practices; all of which can be provided through the use of professional advertising agencies. “It’s important to be actively engaged in the social media space and we encourage clients to have active pages,” says Aberson. He goes on to add that they also monitor their social media space about their brand—something not all businesses do.

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LEGAL /FINANCE

Federal Business

Tax Breaks Not Just For The Fortune 500 Set

By Todd Epp Uncle Sam Wants You—to take advantage of business tax breaks. But what is a tax break? In partisan fights over the federal budget this year, it sometimes sounds like a dirty word. It is not. “The phrase ‘tax break’ is a political term used to describe deductions and/or credits and/or exemptions from tax,” said Tim Ness, owner of Ness Tax and Bookkeeping Service in Sioux Falls and a former tax auditor with the Internal Revenue Service. Stacy Erdman, a CPA and tax manager with Eide Bailly in Sioux Falls, elaborates. “There are a couple options for businesses to pay less in federal income tax—tax credits and tax deductions,” Erdman said. “A tax credit is allowed against income tax for a tax year; therefore, there is a dollar for dollar offset. A tax deduction reduces taxable income, but does not directly offset income tax.”

The important thing is the tax credit or tax deduction reduces the amount of tax you end up paying.

Also, Congress often puts tax breaks into the IRS Code in order to achieve societal goals.“For example, the work opportunity credit allows businesses to take a credit for hiring disadvantaged workers,” Erdman said. “The small employer health insurance credit encourages small businesses to provide health insurance to its employees.” Better yet, tax breaks are not just for America’s biggest corporations. Local businesses can also take advantage of these tax credits and deductions. “As long as a business is eligible for a tax credit or deduction, any type of business can take advantage of the tax credits and deductions,” Erdman said.

About the only drawback to claiming the deductions or credits is the same issue individual taxpayers have on their own 1040 returns—can you substantiate the tax credit or

deduction you are claiming? “The business will need to make sure they are maintaining the proper records to document their eligibility for the tax credits and deductions,” Erdman noted. But before a business even examines the specialized tax breaks, they first need to examine their usual costs of doing business as a starting point for deductions— particularly new equipment. Depreciation deductions are one of the most important business “breaks.” Section 179 of the IRS Code covers depreciation. Ness gives an example. “Using IRS Code section 179, businesses may elect to expense out capital assets such as a computer rather than depreciate that computer over time,” Ness said.

Erdman says the amount of Section 179 deduction is limited to a business’s taxable income for the year.

Any unused Section 179 deduction carries forward to future tax years. Erdman says both Section 179 and bonus depreciation have limits on the amount of fixed assets that can be put into service for a tax year before the deductions start to phase-out or are reduced to zero.

Be Cautious Still, the various tax breaks can only do so much for your business’s tax liability. Erdman cautions businesses from thinking tax breaks are a means to print free money.

“Tax credits are limited to the taxpayer’s tax liability,” Erdman said. “Generally, any unused business credits have a one-year carry back and a 20 year carry forward.” Another important note, according to Erdman, is the important role your business’ or farm’s tax professional plays in maximizing and correctly claiming the tax breaks. “The business’ accountant needs to make sure to ask enough questions of the client to make sure they are taking advantage of all credits and deductions that may be available,” Erdman said.

“The accountant also needs to be aware of any tax law changes that may have occurred.”

South Dakota’s Tax Breaks What about South Dakota state tax breaks? Both experts note that these are rather limited, as South Dakota does not have a state personal or corporate income tax. Still, there are some possible breaks, depending upon the business.

However, Ness says the other state taxes a business pays are generally deductible on their federal return. “A business may qualify for a sales tax exemption,” Erdman said. “But qualification for the exemption depends on a variety of factors, including who purchased the item, the type of item purchased, and the use of the item. In this area, both Erdman and Ness strongly suggest the individual or business consult with their tax professional, as state laws vary on deductibility. This is especially true if the business also operates outside of South Dakota.

should have already planned for their 2011 taxes. However, Erdman added there are a small number of tax breaks that can be made now. “Deciding to contribute to a simplified employee pension (SEP) or savings incentive match plan for employees (SIMPLE) are business expenses that can be deducted by the calendar year taxpayer,” Erdman said.

“The contributions to these plans would, however, need to be made at the time the tax return is filed.”

“Now, we also have the health insurance credit which allows small business owners to obtain a credit to offset tax if they provide health insurance to their employees,” Ness said.

Farms and businesses should have already planned for their 2011 taxes. However, Erdman added there are a small number of tax breaks that can be made now.

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“Deciding to contribute to a simplified employee pension (SEP) or savings incentive match plan for employees (SIMPLE) are business expenses that can be deducted by the calendar year taxpayer,” Erdman said. “The contributions to these plans would, however, need to be made at the time the tax return is filed.”

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Health care costs are another important—and changing area. With the passage of the so-called “Obamacare” health care law, Ness says businesses should not forget about breaks for health insurance. “Now, we also have the health insurance credit which allows small business owners to obtain a credit to offset tax if they provide health insurance to their employees,” Ness said. Farms and businesses

LEGAL /FINANCE

Health Insurance Tax Breaks

There are, frankly, a staggering number of potential federal tax credits. Tim Ness, who holds a MBA from the University of South Dakota and is the owner of Ness Tax and Bookkeeping Service, provides a lengthy list of potential credits. Consult your tax professional as to whether there are other credits or their applicability to your business.

Here are five tax credits you might find useful: 1. Disabled access credit 2. The employer provided child care credit 3. Low-income housing credits 4. Pension plan start-up cost credit 5. Work opportunity credit

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ENTREPRENEUR

ACCOMMODATING

SMALL BUSINESS NEEDS

By Jill Funke

Entrepreneurs Create Affordable Ways to Help Owners

Many great companies begin in a home-based setting and outgrow their workspace as their business increases. In Sioux Falls and around the nation, entrepreneurs are creating affordable ways to help businesses address their growing operational and space-related needs.

Misten Langenfeld and Kimber Severson are two trendsetting individuals who make it their business to help small companies succeed. Realizing the office space needs of many of the freelance and independent creative professionals they had enjoyed working with in the past, the two ladies launched The Creative Co-op. Their downtown location on East 8th Street is perfect for an Ad agency. Langenfeld says, “We did our research and it just made sense that The Creative Co-op would bring together under one roof creative freelancers and small business owners giving them a bigger sandbox to play in, and at the same time providing local businesses an affordable means to advertise and market themselves.” She and Severson shared a vision of offering unique, inviting and professional offices that avoid the feeling of a cubicle space, where freelances and small businesses owners would be proud to meet their clients. The Creative Co-op currently leases suites to Picturesque Photography, Surf’s Up Interactive,

Serendipitous Events, Innovative Promotions, Social Bug, and Photographer Doug Lee, along with their own employees of the full service advertising agency. The rental agreement also offers tenants use of a conference room, office equipment, creative inspiration and a photography studio at a reduced rate. Perhaps most importantly, tenants have access to each other, as Langenfeld explains, “Tenants have the option of working in their offices, or coming together in the conference room for inspiration and ideas on projects, blog ideas and market trends.” The Co-op workspace concept allows for more creativity to flow between all of the businesses within. Having your own business is wonderful, but one of the drawbacks is the social aspect. The creative co-op is a win-win. It allows businesses to keep their own identity, but gives them a professional setting for clients, and allows them to interact with other creative professionals.

“I never knew I had a green thumb,” Lagenfeld laughs. “We planted a creative garden and now get to see the creativity grow because of a wonderful mix of people, businesses and unique ideas.”

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Whether it brings similar companies together, or offers offices to many different companies and professionals, the concept of the coop workspace provides particularly smaller entities with a wider array of options to assist them in their common quest: success.

TROYLYNN

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The Co-op workspace concept is not limited to those in creative industries only.

E-Suites is a company that provides the look and feel of a traditional office space to tenants who seek the physical area and amenities that an office provides.

Tiffny Hagan, owner and founder of the company, is excited about what E-Suites offers businesses in the area. “We strive to provide a great place where professionals can work in a traditional office setting, invite their customers, and access the services that meet their unique needs.” There are private offices, as well as common areas such as a meeting room and work area featuring office equipment that tenants may utilize. From law offices to accounting firms, E-Suites caters to the needs of a variety of industries and tailors each agreement to best match the needs of the tenant. Hagan realizes that by sharing important business resources such as Internet and copier, E-Suites helps tenants significantly reduce their operating expenses. E-Suites also provides an onsite administrative assistant and technology services that according to Hagan, “Make E-Suites a one-stop-shop with all of the professional resources a business needs in one place.”

E-Source: Deskmag.com 820 Co-working spaces worldwide

(data taken from 2/1/11 1–5/31/11)

2. San Francisco (city limits): 20

382 in North America

spaces; Bay Area: world hotspot

Top 3 Working Co-Ops In The

for new collaborative workspaces

United States: 1. New York City: 23 spaces

3. Chicago: 14 spaces; Sioux Falls: 4 spaces

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ENVIRONMENT

Implementing Sustainability

By Greta Stewart

Several Buildings Protect Health, Environment

Sustainability is based on a simple principle: everything we need for our survival and well-being depends, either directly or indirectly, on our natural environment.

Sustainability is important to making sure that we have and will continue to have, the water, materials, and resources to protect human health and our environment.

To learn more about sustainability, hundreds of business owners and community members took part in The Plain Green Conference, held at the Orpheum Theater last fall.

It was an opportunity to connect, learn and take action to help make our business environment more sustainable.

There are already several buildings in Sioux Falls that have taken the steps toward sustainability. Jeff Hazard, CEO/ principal architect at Koch-Hazard Architects says it was his fourth time attending the Plain Green Conference and he always brings his employees. He says he sees a lot of advantages for buildings going green. “It’s a lot easier and more cost effective than you might think, plus it helps reduce costs, enhances public image, as well as enhances employee recruitment and retention,” he says.

“In fact, the application of green building principles is prompted by state law,” says Mike Mueller, SD Bureau of Administration. “(South Dakota) state government took a lead role in promoting the multiple benefits of green building with the passage of a law in 2008 that requires construction or major renovation of a state government building meet green building standards.

LEED was the standards system selected for implementation of the law.”

LEED —Leadership in Energy and Environmental Design— is a voluntary rating system published by the non-profit organization United States Green Building Council (USGBC).

LEED is an internationally recognized certification system that provides third-party verification that a building uses strategies to improve performance in key areas of: • Site sustainability • Water efficiency • Energy and atmosphere • Materials and resources • Indoor environmental quality • Innovation in design Credits within each category are earned for each building project, and the amount of credit points earned defines the certification level achieved. A building project must satisfy all prerequisites and earn a minimum number of points to be certified. There are four levels of certification possible: Certified, Silver, Gold, and Platinum.

“We have always taken our social responsibility seriously, and stewardship is at the core of everything we do,” says Susan Kahler, marketing director at Architecture Incorporated. “We’re helping our clients turn over a new leaf with green building design. This includes reducing operating costs, enhancing marketability and increasing employee productivity all w hile being good stewards of our environment. It’s the right thing to do.”

LEED-ing By Example Cherapa Place, one of the first LEED certified buildings in South Dakota, is a hallmark of sustainable building and energy efficiency in the state. Built on a reclaimed brownfield in the heart of downtown Sioux Falls, the project recycled 80 percent of its construction waste, including the material from the former Zip Mill elevator that previously occupied the site (the concrete from that building was crushed and used to pave the parking area of the new building). The building uses locally sourced materials, recycled materials, and energy efficient design, all integrated with native plants both around and even on top of the building. 

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Many new buildings in Sioux Falls and the region have gone green anyway.

Buildings that have recently been declared or are currently seeking LEED Certification in the area include: Electrical Engineering & Computer Science Building at South Dakota State University in Brookings, S.D.; University Center New Classroom Building in Sioux Falls, S.D.; Children’s Museum of South Dakota in Brookings, S.D.; Cherapa Place in Sioux Falls, S.D.; Prairie Center in Sioux Falls, S.D.; Maroney Commons in Howard, S.D.

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LEED Standards System

ENVIRONMENT

“We’re helping our clients turn over a new leaf with green building design.

This includes reducing operating costs, enhancing marketability and increasing employee productivity all while being good stewards of our environment. It’s the right thing to do.”

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ENVIRONMENT

On the Avera McKennan campus, the newly constructed Prairie Center, which houses the Avera Cancer Institute and Avera Surgery Center, was built with the intention to promote healing and to do no harm to the patients, the community and the environment. Some green aspects of the building include a passive solar design, a rooftop garden to reduce the “heat island” effect caused by heat absorption by a rooftop, recycling, careful selection of building materials that do not contain toxins known to contribute to cancer and other illnesses, and an interior lighting plan to maximize sunlight and reduce electricity use.

While new construction is required to have some level of sustainability, renovations are expected to do the same. And in some cases, according to Lynn Remmers, associate AIA, LEED AP at Miller Sellers Heroux Architects, renovating can offer considerable savings.

“If an existing structure can be found and utilized, it can offer many advantages. Older buildings often offer a historic character, most often located in a downtown city center, and have a sound structural system of durable materials and construction techniques.”

Andrew Eitreim, architectural intern at Architecture Incorporated says when renovating the current Children’s Museum in Brookings, his firm found some creative ways to reuse materials that were already part of the original building, which housed an elementary school. “Part of these efforts included restoring the windows original to the 1936 building design and using recycled materials within the design of the facility,” Eitreim says. “Many of the benches found within the museum have been constructed from the gym bleachers of the facility’s previous life. The bleacher wood has found many new uses in our museum adorning exhibit areas and completing the second floor balcony railing.”

Going green can be intimidating for business owners who are thinking of upgrading their facilities to a more sustainable approach. Eitreim says it can be as easy as upgrading the plumbing, the carpet, paint and lighting.

“You’ll even find that now, prices are just as competitive.”

Hazard agrees. “Some easy things that haven’t cost a lot of money include adding occupancy sensors for lighting, putting in higher efficiency lamps, and using single stream recycling,” he says.

“A lot of things are just common sense,” explains Eitreim. “You just need to take the time to do your research, ask people who have gone through it or ask the professionals.”

In the United States alone, buildings account for: 72% of electricity consumption 39% of energy use 38% of all carbon dioxide (CO2) emissions 40% of raw materials use 30% of waste output (136 million ton annually) and 14% of potable water consumption Green buildings can reduce...

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Green building occupants are healthier

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ENVIRONMENT

Water Use 40% | Solid Waste 70%

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HEALTH / WELLNESS

Fitting It In, Finding New Options To

new year

Working Out

new fitness resolutions

By Greta Stewart It’s a new year and with it comes new resolutions. If you or your employees are on the path of getting fit, there are alternatives to the same old gym routine as well as ways to fit a workout in your busy schedule.

The 2011 guidelines from American College of Sports Medicine recommends fitting in cardio exercise at least five days per week for 30-60 minutes of moderate-intensity exercise, at least three days per week for 20-60 minutes of vigorous-intensity or three to five days for a combination of both. Resistance exercise is also recommended two or three days per week. Those guidelines might seem overwhelming, especially to the busy professional. However, fitness experts in Sioux Falls say it can be done during one session or multiple sessions throughout the day.

Randy Hartz, fitness professional with Tryon Gym says January is definitely the busiest month in the fitness

industry. Hartz lists five keys that have to be in place in order to make a lasting physical change.

•P roper nutrition: 70% of your results come from what you put in your body • S upplementation: fills in the gaps that your nutrition misses •R esistance training: to maintain and build lean muscle for that lean & toned look •C ardio: to strengthen the heart and lungs •C oaching: to provide knowledge, support and accountability “If you just join a gym thinking that walking on the treadmill is going to lead you to your goal, you will be disappointed with your results,” he says. “To keep on track with your fitness goal you have to have a complete program.

The most important part of that program is accountability.

I tell professionals to treat their workouts like meetings or

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“Equipment-free body weight exercises like squats, pushups, and planks are an easy way to add a little more movement and make you feel stronger during a busy day.”

She also advises to: • Park furthest away from the building • Avoid the elevators and take the stairs whenever possible. Extra steps add up during your day and equal more calories expended • If you’re at a desk for long periods of time, take a quick walk around the office or block and be aware of your posture. Sit up tall and roll out your shoulders

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Many businessmen and women simply don’t have time to put in an hour every day. So what can they do to get in a quick workout during the day? “Quick workouts are simple to add in,” says Stacey Niewenhuis, certified fitness instructor and founder of Ur Fit Journey in Sioux Falls.

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Piloxing Packs Punch Niewenhuis offers another suggestion that might get people moving as well: Piloxing. “This is an exciting, new inter-disciplinary program that uniquely mixes Pilates and boxing moves into a fat torching, muscle sculpting, core-centric interval workout, using a class format that’s both fun and challenging,” she explains. “PILOXING blends the power, speed and agility of boxing with the beautiful sculpting and flexibility of Pilates. Add to that the fun and sexy dance moves and you have a fantastic, fun workout option.” Niewenhuis says Ur Fit Journey is a great workout over the lunch hour. “We realize businesswomen and men in downtown Sioux Falls are looking for a workout during the lunch hour to accommodate their busy work schedules. Plus, Piloxing is great because it energizes you for the second half of a busy work day.”

Whatever you decide to do to keep your new year’s resolution on the right path, both Hartz and Niewenhuis agree that just doing something, even if it’s a short walk on the treadmill, or walking across the parking lot is more important that doing nothing at all.

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Quick Workouts

HEALTH/ WELLNESS

appointments. Having a set appointment, such as with a trainer, forces you to stick with it. Will power may last a month or two but when it runs out you need someone there to keep you on track.”

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cloud computing Small Business Technology Solutions With converging technologies and crippling competitive pressures, CHR Solutions in Sioux Falls is offering a software solution package specifically geared to benefit small businesses and communication providers.

It’s called CHR Solutions’ Cloud Services, and with it, the sky is the limit.

But how can “the cloud” carry your business? The answer is all about localized applications, servers and databases; eliminating extra work for businesses that run their own services in-house.

Its goal is to save headaches, maintain competition and ultimately, provide a money-making solution for smaller to mid-size businesses. But how does it work? Understanding “the cloud” is critical when determining if it’s right for your business. Although deemed “the future of computer technology,” most people are still in the dark or don’t even realize how it’s benefiting other businesses around them.

A mixed blessing, computers are ever-prominent in the business world. With that, localized applications, servers and databases often require an in-house IT department— not something every business can employ. Seeking out a “geek squad” or spending countless hours tackling technology can mean a downfall of a business. This is where “the cloud” comes in. The general composition of “the cloud” is taking the responsibility away from the business and relying on a third party to supply and maintain software applications and databases.

Multiple Businesses Benefit Marc Hayden, of CHR Solutions, says not only do small businesses benefit, but the rural telecommunication companies benefit as well. “We provide communication services to independent telecommunication companies,” he

By Jennifer Dumke

adds. “By doing so, we allow our clients to serve the smaller, mid-size businesses community.”

Over the past years, CHR Solutions has carefully constructed the perfect computer ecosystem. Businesses and telecommunication companies can utilize “the cloud” for advertising needs, computer applications, transactions and services. It is, literally, a cyber climate that offers limitless opportunity for creating new revenue without the capital expense. Hayden goes on to explain that businesses can select assistance from a menu-like format; tailoring their unique services to their unique needs. “The value for businesses is that it saves on the cost of IT equipment, monthly fees and operational expenses,” Hayden says.

“And don’t forget it also saves time.”

“By utilizing this type of software capabilities, small businesses can reduce operating costs, improve efficiencies and create new revenue streams.”

Their motto is “sell to – sell through” which elevates “the cloud” and its users to the next level for internet solutions.

For the most part, “clouds” fall into three categories:

Public cloud is owned by a provider and made available to the general public on a multi-tenant, pay-as-you-go basis.

Private cloud is owned by an organization for internal use as a single tenant, and not typically pay-as-you-go unless hosted by a 3rd party for dedicated use.

Hybrid cloud covers the models listed above, enabling applications and data to easily move from one cloud to the other.

And it’s never too late to think about “the cloud” as a technology solution for your business. In fact, as technology advances, you’ll see more and more businesses looking to “the cloud” as a money and time-saving solution that’s a proven “win/win” for everyone involved.

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COMMUNITY

Healthy Living for a Healthy Heart National Heart Health Month and Sanford’s New Heart Hospital

With February being American Heart Month, it’s important to know that heart disease is the current leading cause of death in the U.S., killing one of every three Americans. High blood pressure is the single most significant risk factor for heart disease.

However, much of heart disease is preventable, and the risk can be decreased significantly by following a few simple guidelines.

Cardiovascular disease kills more people each year than cancer, lower respiratory diseases and accidents combined. More so, cardiovascular diseases, including stroke, are the leading cause of death in South Dakota. According to the South Dakota Department of Health, they caused 2,256 deaths statewide (32% of all deaths) in 2008. 

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However, if they choose to identify the signs and take the right action immediately, each person has the ability to save their own life.

“If we follow the American Heart Association’s ‘Life’s Simple Seven’: stop smoking, getting active at least 30 minutes per day, following a reasonable diet, maintaining a healthy weight, controlling cholesterol, managing blood pressure and reducing blood sugars, we will reduce the number of deaths from heart disease,” said Dr. Tom Stys, medical director of cardiology services at Sanford Heart Hospital. “Eating more fruits, vegetables, and whole grains and staying away from salty, sugary and fried foods can benefit your heart health greatly. Staying active in the winter months can be a challenge. It is important to find outdoor activities that you can enjoy like skiing, sledding or ice skating, and when the weather doesn’t cooperate, get exercise indoors by walking at a gym, mall or on a treadmill, dancing or other activities.”

25

The old fable of a frog being placed in boiling water is often used as a metaphor for change. The premise is that if a frog is placed in boiling water, it will jump out, but if it is placed in cold water that is heated gradually, it will not perceive the danger and eventually die. When it comes to heart-related illnesses, people are affected in an imperceptible frog-boiling-type-way. They recognize the warning signs that occur gradually, but opt to not act in response.

Life’s Simple Seven

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By Ashley Sandborn

COMMUNITY

Statistics

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1) An estimated 82.6 million American adults (more than 1 in 3) have one or more types of cardiovascular disease, including stroke. About 40.4 million of them are 60 or younger.

2) Cardiovascular disease, the #1 killer in America, accounts for 1 in every 3 deaths—more than the next three causes of death combined.

3) On average, 2,200 Americans die of CVD daily—one every 39 seconds 4) Cardiovascular disease has been the #1 killer in the U.S. every year since 1900 (except for 1918, the year of the flu epidemic).

5) Total estimated direct & indirect cost of cardiovascular disease in the U.S. in 2010: $503.2

According to the Centers for Disease Control and Prevention, some conditions as well as some lifestyle factors can put people at a higher risk for developing heart disease.

These include: • high blood pressure • high blood cholesterol • diabetes • tobacco use • diet • physical inactivity

• obesity • excessive alcohol use • stress • family history • age • sex

billion. Total estimated cost (direct/indirect) of cancer: $228 billion.

6) 90% of all women have one or more risk factors for cardiovascular disease. And one out of every three women will get cardiovascular disease.

7) About 422,000 American women will die from cardiovascular diseases this year. That means every minute a woman dies from cardiovascular disease.

Despite all the statistics, only 1 in 5 women believes heart disease is her greatest health threat.

Source: Addie Graham-Kramer, regional vice president of corporate development, American Heart Association

The more risk factors a person has, the greater the likelihood of developing heart disease. Heredity, gender, and age cannot be modified, but the others can be influenced by the individual’s behavior.

A New Heart Hospital In Sioux Falls Set to be completed in March 2012, Sanford Heart Hospital, located in the center of Sioux Falls, will provide advanced, personalized care, as well as being the latest response to the epidemic of heart disease and other heartrelated illnesses in people from the Sioux Empire region.

The 205,000-square-foot, state-of-the-art facility will

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feature innovative cardiovascular care including surgical suites, catheterization labs, and the latest in heart surgery, procedures and therapy.

The new hospital also will provide a greater convenience for patients and their families by having physician offices, outpatient testing, surgical services, cath labs and consultation services all in one location.

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“The Sanford Heart Hospital consolidates all services for cardiac patients into one building to provide easy access,” said Dr. Stys.

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SALES/MARKETING

Bowl Business

By Randy Grimsley

Super Bowl Means Super Income For Local Businesses

Every armchair quarterback in the nation awaits the big game. Even NFL non-followers serve up drinks and dips, while catching the $3 million per 30-second commercials.

This big game means big fun for the fans, but it’s the businesses surrounding it that may really feel like celebrating.

For the 2011 Super Bowl, purchases nationwide for Superrelated items, from apparel to snacks to televisions were estimated to total more than $10 billion. To put that in perspective, if Sioux Falls shouldered that amount, it would be about $80,000 per city resident.

December weekend or 15-20 percent up over the rest of January and February. Wentz surmises that could mean as much as $50,000 in sales between the two Booze Boys locations.

Likewise, electronic sales—specifically for televisions—gain more ground as people gear up for the big day. “People thinking about buying a new TV are prompted to do so,” according to Karl’s Television and Appliance President Elmer Karl. He estimated that the Bowl is about their third or fourth biggest weekend, or about a 10 percent increase over typical non-event weekends for his chain of stores.

While locals don’t need to bust their piggy bank to split such a large total bill, they do their fair share. They stock up on spirits, watch the game at local restaurants and maybe plug in a new big screen TV on game day.

Karl said that they may come for the big screen, but often leave with other items. “[There is] more interest in recliners and furniture for fixing up the game room,” he said.

The opening of their collective wallets and purses result in significant upswings for area businesses, with estimates of 15-25 percent increases in sales over other weekends.

With the current low profit margin in electronics, Karl’s manager Tom Johnson clarified that even while sales may go up by a percentage, it may not mean as much profit.

A Top 10 Event

Buying On Emotion And Need

For most, the Super Bowl is in the top 10 for revenuedriving dates or events over the year.

One thing that doesn’t change is who generally wants to buy the TV to catch the special game. “It’s always that the guys tend to buy on emotion and the women buy based on need or finances,” Johnson said. “So more emotional buys come from the guys that time of year, purchasing additional or replacement TV’s.”

“It attracts young and old both,” said Robert Wentz, owner of Booze Boys Discount Wine and Liquor stores.

Typically, Christmas week is their biggest earning timeframe, followed by other holidays like Halloween, Independence Day, and Memorial Day. Wentz put the Super Bowl neck and neck with Thanksgiving.

Even so, he believed that Super sales bring that weekend up about 5 percent over any other typical November or

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“We get a better mix [of customers] for the Super Bowl because it’s more of an event. That brings out the wife and kids,” Wiechmann said.

Sioux Falls residents may even up the ante and spend more for Bowl-related purchases. It all depends on who is playing. While there are regional boosts attributed to local favorites like Denver, Pittsburgh, Chicago, Detroit or Green Bay, it’s South Dakota’s eastern neighbor that may hold the key to the biggest revenue upswing possible. “It’s not going to happen in my lifetime, but if the Vikings would play...,” Karl suggests.

“It would be a real boost,” Johnson adds.

“There’s more Vikings fans in this area, and we could get a real up-tic if they’d play,” Wiechmann said.

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This year, Rookies will again hope for an increase in patrons for Super Sunday. As at most sports bars, anyone is welcome.

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Business isn’t always booming for the Bowl, however. For example, house parties that benefit those that provide the libations can take customers away from the bars and restaurants that weekend. “It’s sometimes slower than a standard Sunday,” according to Rookies Sports Bar & Grill General Manager Jamie Wiechmann. “It can be hit or miss.” Last year, however, business was booming—up an estimated 25 percent, or about $1,000—as Green Bay brought in a large crowd of fans.

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MOST WATCHED SUPER BOWLS ON TV AND ESTIMATED TOTAL NUMBER OF VIEWERS (Based on A.C. Nielsen Figures) Super Bowl XLV

February 6, 2011

FOX

162,900,000 Total Viewers 153,400,000 Total Viewers

Super Bowl XLIV

February 7, 2010

CBS

Super Bowl XLIII

February 1, 2009

NBC 151,600,000 Total Viewers

Super Bowl XLII

February 3, 2008

FOX

148,300,000 Total Viewers

Super Bowl XXXVIII

February 1, 2004

CBS

144,400,000 Total Viewers

Super Bowl XL

February 5, 2006

ABC

141,400,000 Total Viewers

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You gotta enjoy your life. If you don’t, it’s just a waste of your time.

Dick

Sayre Associates: Dick Sayre Founder Constructs Cohesive Base Built on Integrity, Trust and Honesty

Sitting in the conference room at the firm, Sayre and a member of the second business generation, Monty Miller, president, reminisce about some of the projects Sayre has brought to the company as well as to the city of Sioux Falls.

Think about projects such as I-229, the walking mall on Phillips Avenue during the urban renewal of the 1970s, the renovation of the 1912 8th Street Bridge, the water pipeline from Sioux Falls to EROS Data Center, Prairie Green Golf Course and Prairie Tree Residential areas, and Meadows on the River. Sayre Associates is responsible for all of those as well as being responsible for dozens of main arteries that tie Sioux Falls together. “We took a map of Sioux Falls,” says

Sayre

Miller, “a couple of years ago and highlighted all the streets we’ve worked on. There are miles and miles of them.” All of the projects are pretty impressive but you would never know it talking with Sayre himself. Not one to brag, Sayre emphasizes giving credit to others.

Growing up in Madison, S.D., he says he spent a lot of time as a young boy playing with building blocks, American Bricks, Lincoln Logs and puzzles. He says he wasn’t sure what his career goal would be. However, “when I started out at South Dakota State University, I decided to take a course in engineering. And I found it to be so interesting.

I was hooked,” he says. Sayre went on to graduate with a degree in Civil Engineering. He soon moved to Sioux Falls in 1959 and worked for the South Dakota Department of Transportation, where he was the resident engineer for three years. “The biggest project I was involved with was the I-229 construction,” he says. “What an exciting, massive project! It was so exciting to develop but we did run into some challenges, such as how we were going to parallel the Big Sioux River, and of course, coordination with property owners. This was 50 years ago. The world was different back then. But it was an adventure and it’s exciting to see now how much we rely on it,” he says. From the SD DOT, Sayre went to work as a field engineer in South Dakota for the Portland Cement Association. “My job was to provide technical service to anyone who had questions concerning cement and/or concrete and also to promote their use,” he explains. In 1966, Sayre’s consulting engineering career began with Schmucker, Paul, Nohr & Associates, Inc. (SPN & Associates) located in Mitchell. He was the managing engineer in the Sioux Falls office. “I worked with sewer and water projects around Sioux Falls, as well as helped design highways for the SD DOT,” he says.

It was in 1969 that Sayre decided to go out on his own and opened up in a building located at 738 W. 10th Street, the current location of MY Industries. In talking about what 

LEGACY

Hooked on Problem-Solving

31

At 77 years old, Dick Sayre still comes into his office at Sayre Associates, if nothing else but to say hi to the crew.

“If I work eight hours a week, that’s a pretty good week,” he says laughing. Why wouldn’t he spend some time there?

After all, he’s the founder of Sayre Associates, an engineering/land surveying firm that has been successful in Sioux Falls for more than 40 years.

“I have only accomplished these things through the help and vision of others,” he says.

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By Greta Stewart

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made his building recognizable in Sioux Falls, Sayre mentions a piece of artwork, sculpted by renowned artist Harry Klessen. “I call it ‘The Thing’,” Sayre says chuckling. “It is this abstract, giant orange metal sculpture.

Nobody could miss this orange metal sculpture and so everybody knew where we were located.” Sayre says the reason why he started his own firm was not complicated at all. “I just wanted to be my own boss,” he says. “I’m too independent. So I started R.F. Sayre & Associates with the assistance SPN & Associates. Sayre’s reputation in Sioux Falls, just like the city itself, quickly grew.

“Back then, I think we were only as successful as the city was,” he says humbly. “We were lucky Sioux Falls was growing by leaps and bounds, which helped us grow too.”

In 1979 then-Governor Bill Janklow appointed Sayre to the South Dakota Cement Plant Commission, where he served as a member and vice-chairman of the commission. In 1980, he was named to the Board of Directors of the Portland Cement Association and to its Research and Development Committee, located in Skokie, Ill. “That is a huge honor in our industry,” Miller says. “To sit on a national board like that, you know Dick’s opinion is held in the highest regard.” Sayre has also spent decades being part of the national and local chapter of the American Council of Engineering Companies.

A New Generation In 1995, Sayre sold R.F. Sayre & Associates to Miller and three other men.

“Our goal,” says Miller, “was to build on the reputation and the quality Dick had established. We really didn’t want to change anything about how we did business. After being in business for 25 years, our customers and clients knew they could trust us and we had excellent customer service.” Sayre nods his head when thinking about his attitude toward customer service. “When somebody calls, you provide prompt and reliable service,” he says.

By March of 2001, Miller and his co-owners changed the name to Sayre Associates and moved to their present location at 216 S. Duluth Avenue.

The sculpture, as beloved as it was, went home with Sayre. “It’s right outside my house now and I still love it, even though I have no idea what it is,” he says with a smile. As the new generation took the helm, Miller says Sayre has always been part of the team. “He is very much appreciated,” he says. “We’ve had big shoes to fill. I’m 58 years old and I often talk to Dick when a challenge comes up. He’s such an asset to have, because he’s seen it all. He’s been here through the good times and the tougher times.”

Throughout Sayre’s entire career, one thing has remained a constant.

“Family means so much to me,” he says. “We always traveled as a family and I spent as much time with my three daughters as I could when they were younger.” The family took annual, week long vacations to Vail, Colo., where Sayre could “get on the slopes and get my downhill skiing obsession out of my system for a little bit.” A great storyteller, Sayre relays a tale of the days when Western Airlines flew out of Sioux Falls. “I called one morning, hopped on a flight to Denver, skied in the mountains for

Sayre’s reputation in Sioux Falls and the surrounding area is something all businessmen strive for. Dick is known for his honesty, integrity and trustworthiness. Doug Berkland (past president and board member of Sayre Associates), project

He’s a family man and above all else, cherishes his wife, daughters and grandchildren. He’s a wonderful, genuine role model for everyone.” Miller shares Berkland’s sentiments about Dick. “If I can emulate Dick in any way, it’s something I strive to do,” he says.

Even though Sayre has retired, he enjoys popping in the office when he’s not traveling with his wife, Lois, of 54 years. “We’ve always spent more money on traveling than we did on our home,” he says. “We don’t do anything exotic but we prefer doing out-of-the-ordinary trips. Our travels have taken us throughout North America and Western Europe. I just think you should never stop exploring,” he recommends.

LEGACY

A Mentor and A Gentleman

Dick is a true gentleman. He is a smart, down to earth business owner who has established a good culture with his attitude and energy but he is also just a great guy.

33

“Just enjoy what you’re doing and remember your family. If I have had any success it’s because I have tried to treat others the way I would want to be treated.”

manager as well as a 40-year employee, says, “that is how we, as a company, also want to be known. Dick’s word is gold and he is such a mentor. We all look to him for advice simply because of his experience. He’s done so many things in his lifetime. Why wouldn’t we take his advice?

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several hours, called back later to see if I could get a late flight home and came home. That was just something I had to do,” he says, laughing. It’s obvious Sayre has an adventurous streak, which has translated into his business.

“One example is what the Prairie Green, L.L.C. did with its Prairie Green residential development,” he says. “We saw the opportunity and made it successful—successful because of the expertise of the groups’ members.” At the same time, Sayre says if you don’t take risks and enjoy what you’re doing, it’s not worth it. “You gotta enjoy your life,” he says emphatically. “If you don’t, it’s just a waste of your time.”

In response after being asked if he had any advice to give other businesses, Sayre says it’s simple.

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COMMUNITY

Achieving Success through Service

By Ashley Sandborn

South Dakota Achieve Provides Innovative Ways To Help Disabled

In the nineteenth century and well into the twentieth century, persons with a disability were routinely excluded and students with disabilities often had limited choices. In fact, common practice was to institutionalize a child if they were disabled by physical, intellectual or sensory impairments. The original idea for South Dakota Achieve was the product of eleven families in Sioux Falls firmly believing there was a better way of life for children with disabilities. They sought to find innovative ways for persons with developmental disabilities to achieve their dreams, gain independence, identify their personal goals, and become involved in the community. In 1958, they created the non-profit organization and based it on the philosophy that every person has potential and deserves equal opportunities as well as a chance to live a meaningful life.

Today, South Dakota Achieve provides support 24 hours a day, 365 days a year to more than 460 people with disabilities and their families. They offer employment opportunities, employment preparedness, training and personal growth classes, medical and therapeutic services, and speech and language services. They also provide independent living education, and support numerous residential settings. South Dakota Achieve promotes positive employment outcomes for people with disabilities by encouraging employers and others to recognize the value and talent they bring to the workplace.

Over 160 local businesses currently have employment partnerships with South Dakota Achieve and approximately 60 people are employed in area businesses. “South Dakota Achieve helps businesses in Sioux Falls in many different ways,� said Linda Eidem, vice president of development at South Dakota

Achieve. “We support people who are employed in their businesses; we have crews that provide services in many businesses in and around Sioux Falls, ranging from food services and catering, to custodial crews to production crews. We provide a resource for production operations, which many businesses outsource operations to, including assembly, packaging, quality control, mailing services and rework operations. We also volunteer at many businesses and organizations.”

South Dakota Achieve continues to grow because they believe in the potential of each person and have the passion, desire, expertise and ability to deliver the exceptional services people want and need. Businesses and people alike in the Sioux Falls community are also helping the non-profit organizations thrive by opening their own eyes and hearts to the idea of people’s differences and the possibilities that lie within.

“We support people who are employed in their businesses [in Sioux Falls]; we have crews that provide services in many businesses in and around Sioux Falls, ranging from food services and catering, to custodial crews to production crews.”

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Douglas Schwartz, assistant vice president at Sammons Financial, has thoroughly enjoyed his experience with South Dakota Achieve.

“We began our relationship with South Dakota Achieve in February 2009 when we were in the process of adding a food services department for our employees. We conducted interviews and a proposal process with five different companies and South Dakota Achieve was the one that stood out in all the categories that we were looking for and could provide all the services that we wanted to provide to our employees,” said Schwartz. “We currently have two staff members working at our office along with two people from the agency. It is so great to see the individuals from South Dakota Achieve grow in confidence and build relationships with our employees. They provide a great service for these folks and the community.”

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Numerous businesses in the Sioux Empire region have gotten involved with South Dakota Achieve because they’ve found it has had a positive impact on their work environment. It has also given their employees a means to build relationships, as well as learn more about different lifestyles and people.

COMMUNITY

One of South Dakota Achieve’s core values is collaborative relationships throughout the community. Through their support, people with disabilities are provided the opportunity to receive employment training, as well as implement those skills while working at business sites.

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HEALTH / WELLNESS

Under Pressure Counselors Offer Help To Working Professionals

Having too much to drink. Emotionally distancing yourself from loved ones. Thoughts of suicide. The negative ways people cope with intense work-related stress are as varied as those who suffer from it.

According to some estimates, as much as 25 percent of the public feels ‘extreme stress’, perhaps none more than the working professionals whose livelihood keeps them at the brink 24 hours a day.

Doctors, attorneys, policemen and women and other more intense jobs rely on professionals who are often unable to escape from the stress for even short periods of time.

“In general, [lessoning stress] is about having better boundaries for yourself,” according to Megan Spawn, LPC-MH. Spawn, a licensed Sioux Falls counselor at Psychological Solutions, works with many area professionals, helping them find a balance by dealing with their stress.

By Randy Grimsley

spouse or children who feel they are never really present “even when they are home,” according to Spawn.

Often, these professionals are never able to fully relax. Even with several days off, they can’t get caught up on sleep and are still unable to eliminate the overloaded feeling.

For example, trial lawyers often keep the job with them at all times. “Their brain is focused so intensely on law that it’s saturated. It’s always churning, almost like a surgeon who would do nothing but surgeries non-stop,” Spawn said. She’s found a high level of alcohol abuse is found many times among extremely stressed attorneys as well.

Other stressed professionals may find they feel unhappy or irritable toward their family and those around them. Spawn points out that both men and women who have such stress often see the signals within themselves and seek help.

For others, it takes a family member, coworker or boss to urge them to reach out.

“It’s often a time-management issue,” Spawn said. “They work extremely long days or their schedule is so demanding that when they are off work they go into hibernation mode.” This leads to conflicts with their

According to some estimates, as much as 25 percent of the public feels ‘extreme stress’, perhaps none more than the working professionals whose livelihood keeps them at the brink 24 hours a day.

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Spawn offers several suggestions for those professionals wishing to first attempt tackling their stress on their own.

competitive that they don’t take a sick day. But that can recharge your batteries in a healthy way.”

2) Set your priorities. “If you were attending a loved one’s funeral tomorrow, how would it impact you today? Are you paying attention to what matters?

And then do you carry those priorities through so you can be proud?”

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3) Find a balance. “You sometimes have to be at work.

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1) Take a sick day. “Many professionals are so driven or

So what can you do to connect with the people in your life who are important?” Spawn suggests

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simple things, like taping a note to the mirror wishing them a great day, texting them to check in, or giving

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4) Treat your body well. “Having a healthy diet is often the first thing to go. They [professionals] don’t get the right nutrition, get tired a lot, and have a tough time getting brain power.” Pay attention to what you put in your body and find a way to exercise. Stepping outside for even two seconds when it’s 20 below can help recharge you .

5) Get more sleep. When you have marathon days, you need to unwind naturally. When it comes to sleeping, being in a cool, dark room is key. Also be sure it’s a quiet space and avoid alcohol before sleep. “After all, if you are preparing your body to run a race, you need to get your mind and body ready,” Spawn said.

Additionally, counseling is often fully covered by insurance, and individuals may strongly consider such

In the end, work related stress is unavoidable for several professions. Discovering ways to find a balance is a personal journey, but one in which many stressed professionals find they need guidance.

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