HARMONS
HARMON’S DIXIE St. George, UT
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R E TA I L D E C O R S P E C I A L I S T S
OVERVIEW
STORE
OVERVIEW HISTORY Harmons started in 1932 and has since expanded into 16 stores across the state of Utah. Although Harmons has experienced many changes since its start, one thing that remains unchanged is their commitment to deliver quality food for their customers. To live up to their motto, “Your Food is Our Passion”, Harmons offers their customers made-from-scratch entrees, sides and desserts. Harmons is determined to provide their customers with the freshest products using local ingredients.
DESIGN The décor in Harmons incorporated the St George area’s diverse landscape, while similarly creating a “luxury” shopping experience for customers. The use of rich and deep colors, hard woods, and acrylic materials made the store feel classy and elegant, which promoted an attractive atmosphere to the main target market: the mature, older adults in the area. To top it all off, every photo in Harmons was relatable to the store itself. The photos included the store’s food as well as employees who worked at Harmons, in turn making the store more personable and relatable.
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TABLE OF
CONTENTS 05
CRUST & CRUMB The Crust & Crumb includes a valance with a beautiful photo of Harmons’ artisian bread, bold lettering, and chalk art
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MILK, EGGS, & JUICE The Dairy section provides energy through the colors in the photography.
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The Bakery is simple and warm a perfect balance with the Crust & Crumb section.
Seafood has vibrant photos that show the quality of the seafood that is being sold.
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BAKERY
HARMON’S GARDEN Harmon’s Garden brings a brightness to the store with the detailed photos that are brought to life with a layer of acrylic that add depth.
SEAFOOD
CERTIFIED ORGANIC Certified Organic includes a deep red that draws the eye and focuses on the fresh cute fruit.
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PRESTIGE MEATS
Prestige Meats includes a photo handpicked to show the variety of meats avalible.
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KITCHEN
The Kitchen has a unique curved valance, that is welcoming with warm purple, bold lettering and inviting custom chalk art.
CRUST & CRUMB SECTION
CRUST & CRUMB CRUST & CRUMB The “Crust & Crumb” is the name of Harmons full-service, in-house artesian bread bakery. At the Crust & Crumb, customers are able to purchase French baguettes, rustic-roasted garlic bread, sourdough, ciabatta, whole-wheat multigrain, country French bread and their specialty bread of the day. The department boasts a dark textured valance that includes a large photo of artesian bread, the “Crust and Crumb” in bold lettering, a banner highlighting several of the breads offered, chalk art promoting the department’s large variety of homemade breads, and wood paneling featuring store employees to transition between departments.
© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.
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CRUST & CRUMB SECTION
BAKERY SECTION
BAKERY BAKERY Harmons has a full-service, in-house bakery, where customers are able to purchase a variety of homemade pastries, cakes, cookies and pies in all shapes and sizes. The department’s decor, although simple, is beautiful and compliments the neighboring “Crust and Crumb” department. A dark background, detailed fresh product photography, “Bakery” in bold lettering, chalk art highlighting the bakery’s wide assortment of baked goods, and wood paneling to transition between the nearby departments.
© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.
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BAKERY SECTION
SEAFOOD SECTION
SEAFOOD SEAFOOD Harmons is one of the few grocery stores in Utah that sells fresh seafood. Customers are able to purchase anything from salmon to lobster. The Seafood department’s valance includes a vibrant teal textured background, a large, detailed photo to highlight the department’s fresh selection of seafood, chalk art to promote the variety of products sold in the department and wood paneling to transition between the neighboring departments. The decor for the seafood department was designed to emphasize the fresh seafood that Harmons offers.
© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.
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SEAFOOD
PRESTIGE MEATS SECTION
PRESTIGE MEATS PRESTIGE MEATS Harmons claims that all of the meat they sell, chicken, turkey, pork, lamb and beef, is all-natural. In addition, the grocery store offers their customers dry-aged beef, aged in-house. To highlight the fresh meats offered to their customers, the Prestige Meats department features a maroon, textured valance, “Prestige Meats” in bold lettering, banners emphasizing the department’s wide selection of meats, detailed photography to draw attention to the department’s products and wood paneling to transition between the adjoining departments.
© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.
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MEATS SECTION
MEATS
DAIRY SECTION
MILK, EGGS, & JUICE MILK, EGGS, & JUICE Harmons boasts a large selection of dairy products, which is why the valance was designed with these products in mind. The Milk, Eggs & Juice department includes a dark green textured valance, “Milk, Eggs & Juice” in bold lettering, banners emphasizing the wide array of dairy products offered, detailed photography to highlight the department’s selection, and wood paneling featuring store employees to transition between neighboring departments.
© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.
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DAIRY SECTION
GARDEN SECTION
HARMON’S GARDEN HARMONS GARDENS Harmons’ produce department is known as “Harmons Gardens”, a play on the fact that the store’s produce tastes like it came “straight from the garden”. Customers are able to choose from a variety of fresh fruits and vegetables at Harmons Gardens. To emphasize this selection of produce, the Harmons Gardens department is adorned with a red textured valance, “Harmons Gardens” in bold lettering, large photography highlighting the fresh assortment of produce, a banner and text collages further bringing attention to the department’s products and wood paneling featuring store employees to transition between the nearby departments.
© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.
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GARDEN SECTION
ORGANIC SECTION
CERTIFIED ORGANIC CERTIFIED ORGANIC Harmons offers a wide variety of organic fruits, vegetables and other pre-packaged products, which is why an entire department is dedicated to organic products. The Certified Organic department compliments the neighboring “Harmons Gardens” with a dark red valance, “Certified Organic” in bold lettering, chalk art highlighting the vast assortment of organic products, text collages emphasizing the organic selection and wood paneling to transition between the adjacent departments.
© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.
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ORGANIC
SECTION KITCHEN
KITCHEN HARMONS KITCHEN The deli at Harmons is referred to as “Harmons Kitchen”, which provides customers with chef prepared, ready-made meals. The décor for Harmons Kitchen compliments that of the adjacent “Crust and Crumb” and “Bakery” departments. A dark colored valance, “Harmons Kitchen” in bold lettering, chalk menus highlighting the meals that the department offers and wood paneling featuring store employees to transition between neighboring departments.
© Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.
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KITCHEN SECTION
R E TA I L D E C O R S P E C I A L I S T S
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