Roughforblog by shaivalini kumar

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THINGS LUCID

01 DESIGN

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FOR CHANGE

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02 PUSHING

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03 ALL

STATUS OF INDIA

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There is so much variation in terms of design around us- locally we have our own design twist. We have various local strategies that the world has not seen before. But there is still so much chaos. The need of the hour is for us to get organized And to be able to have a stable vision of what we require in order to become a more efficient nation. But then again, of all things, how does DESIGN play a role in any of these changing scenarios? Design is a tool for improvement. It is what we derive our vision from. Having a well designed vision leads to extremely efficient execution. Design is everywhere, in the smallest things – from local signages to the logos our political parties use, even rules and regulations are “designed” in a certain manner. We are a nation built from many puzzle pieces. Therefore the amalgamation of various cultures and people is our uniq

It should be considered part of every role.

GNDESIGNDESIGNDESIGN GN DESIGN DESIGN DESIGN DESIGN 01 DESIGN DESIGN IS HUMAN IS HUMAN IS HU CENTERED CENTERED. CEN CENTERED CENTERED CEN

CASE STUDIES

160 countries the first strategy involved getting customers to switch from hot indian breakfast to cold breakfast cereal.

the first strategy involved getting customers to switch from hot indian breakfast to cold

RE-STRATEGISING the first strategy involved getting customers to switch from hot indian breakfast to cold breakfast cereal.

the first strategy involved getting customers to switch from hot indian breakfast to cold breakfast cereal.

the first strategy involved getting customers to switch from hot indian breakfast to cold

02 02 PRACTICAL P 0202 PRACTICALP

shapes it shapes DEAS IDEAS IDEAS COME TO BECOME

PRACTICAL P

sitions propositions pr sitions propositionspr

0303 0303 IT IS THE IT IS THE IT IS THE IT IS THE IT IS THE IT IS THE 0303 03 03IT IS THE IT IS THE IT IS THE 0303 0303IT IS THE IT IS THEIT IS THE VITY CREATIVITYTOCREATIVITY A TO A TO ATO A TO AT LOYEDDEPLOYEDSPECIFIC ENDSPECIFIC EN LOYEDDEPLOYEDDEPLOYED

SPATIAL DESIGN

A Paradigm Shift following logic in mind: Management would occupy the outer edges of the

SOCIAL OFFICE SPACES

available space, taking control of the windows that were

most likely reserved for the senior management). That would leave the center space open for all the workers. This central space, devoid of natural light, would have to be organized in order to accommodate the largest amount of workers (to maximize the space), while extracting a certain level of productivity, and at a reasonable cost (so building individual rows of rooms was out of the question). Giving rise to the cubicle, which has over time, come to be a

except due to the ever worsening lack of space issue, our cubicles have become even smaller. We’ve just reduced

In the world of broadband and Skype, you might ask why we bother

the height of the cubicle walls so that we can prevent .

and upload all your work to an ftp? Imagine saving all that commuting

conversations at the water cooler. Sounds great doesn’t it?

To create an environment where our workforce can feel inspired and achieve their full potential, we need to start

Here are some points that can dramatically change the

Open space expands employees’ options and gives them

access to whoever or whatever they need to work with.”

Work and Free Time are not mutually exclusive

(2). The other benefit is that more natural light permeates the space improving employee morale.

Disconnect

Understand the nature of the specific works and purpose build a space for it

Introduce Colour and a Design Vision

of work, and it’s important to create an environment that 1. They acted as a symbol of power and capability for a

workforce (2), so the question of managing their

is conducive to that activity. For example an innovation

productivity becomes a bit farcical.

space/lab for being creative, a roof garden for being

company.

meditative to think through solutions, or a play area to

2. They were a method of controlling the workers and

We understand that on average our workers lose 19

unwind and think laterally. If space is limited, then a

managing their productivity.

minutes per day in distractions such as interruptions, 10.4

multifunction space with movable walls and furniture is

3. They could separate workers from other distractions

minutes per day looking for a room to have a more private

an option, but being expected to have a brainstorm in a

outside of work.

meeting or call and 4.6 minutes per day hunting down the

cubicle means a stifling of fresh ideas.

4. They contained the infrastructure to house people and

right tools to complete a task as their cubicle does not

resources to contain, showcase, reference and build upon

have those items, so we haven’t really separated our

work already done.

workers from distractions and wasted time (2).

Take down the cubicles to create more collaboration space According to Andrew Laing, David Craig, and Alex White,

the public does not know the whereabouts to. And the logos of which they do not see plastered on the sides of skyscrapers in the city center as they did decades ago.

and vibrant, the workforces adopt a similar attitude to their own life and work and a distinct work culture develops that is fun to be a part of. Also everything doesn’t have to be refined and concealed; expose the workings of the electricals and the air-conditioning or the data cabling to add a sense of down-to-earth realism to the space. An overly pristine space may make people uncomfortable.

04 Introduce Hide Away Spaces With all the newfound openness, it’s important to

And finally, with the advent of digital information for over not constitute power or capability for a company, as some of

the company’s brand ethos. If the space is open, lively

20 years now, we don’t really need a physical space to

radical solution is to drastically reduce the space devoted

counterbalance the freedom with the quiet reassurance of

store resources as the information can be accessed via the

to cubicles and increase the space devoted to what

someplace tucked away and intimate. This will provide the

Internet from any corner of the globe.

people are doing with 65% of their time: collaborating, or

much-needed reprieve from the stimulating collaboration

hiding away in quiet places, or meeting with one another.

spaces and allow people some casual time to think

They are rather, attended to as required. If employees work at

with greater productivity and enthusiasm. It also means that

workspaces for specific employees, reducing cost and freeing up room for common spaces.

06 Introduce Engagement spaces Bringing in game areas, cafes, libraries, etc. can only benefit the morale of the workforce. Allowing them to explore other aspects of their experience at work and breaking from the routine that may seem too familiar and uninspiring. It’s also a great way for colleagues to bond and build healthier relationships.

DESIGN IS

HUMAN CENTERED

it shapes ideas to become

practical propositions

CREATIVITY DEPLOYED to A

IT IS THE

SPECIFIC END. in a sense , we are all designers.

the end of

GADGET CLUTTER. There is so much variation in terms of design around us- locally we have our own design twist. We have various local strategies that the world has not seen before. But there is still so much chaos. The need of the hour is for us to get organized And to be able to have a stable vision of what we require in order to become a more efficient nation. But then again, of all things, how does DESIGN play a role in any of these changing scenarios? Design is a tool for improvement. It is what =

01 LIFE HUB

things rolled CLUTTER.

into

01 CLUTTER.

LifeHub is a Watch: You wear it on your wrist. Memory polymer and a bendable O-led screen create a stylish and secure bracelet that lets you tell the time, read important messages, see the weather and listen to your music.

LifeHub is a Wallet: Credit card and debit card data from several cards can be stored on the device with password protection, and used as desired by instantly programming the key when making a purchase or withdrawing money.

LifeHub is a Smartphone: You can bend the bracelet into a candy bar where the simplest of interfaces, built with clear icons and bold colors, gives you all the functionality you expect from a Smartphone. You can make and take calls. You can also make video calls by bending just the bottom half of the device and setting it on a surface. Your apps, contacts, messages, email, games, media, and feeds greet you in high definition and with stereo sound.

LifeHub is a Speaker: Docking the device into the base opens a host of additional features such as portable audio speakers with rich bass. The device is also automatically backed up when docked.

LifeHub is a Headset: Two discreet Bluetooth earpieces with microphones are secured in the device and have to be snapped off to use as a headset. While snapped in, they function as an earpiece + microphone or external stereo speakers when activated.

LifeHub is a Key: A password protected programmable key pops out the side of the device. Physical locks enabled with LifeHub access, can be locked or unlocked. The key also acts as a data transfer device.