T1_ by shaivalini kumar

TRIGGER magazine December 2013

THE LIFEHUB The end of Gadget Clutter

The Visual Clutter

SOCIAL OFFICES

THE LIFEHUB

The status of Indian design

Simulating social interaction scenarios

The end of Gadget Clutter

contents of this magazine

TRIGG

01 THE VISUAL clutter

1.Lorem ipsum dolor 2.sit amet, 3.consectetuer 4.adipiscing elit, sed 5.diam nonummy 6.nibh euismod

02 PUSH FOR change 1.Lorem ipsum dolor 2.sit amet, 3.consectetuer 4.adipiscing elit, sed 5.diam nonummy 6.nibh euismod

03 WHO are we? 1.Lorem ipsum dolor 2.sit amet, 3.consectetuer 4.adipiscing elit, sed 5.diam nonummy 6.nibh euismod

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CONTENTS

Contributors Achintya Gupta Product Evangelist at Kuliza Amit Mirchandani Chief Creative Officer at Kuliza & MD at Lucid Design Anindya Kundu Visual Designer at Kuliza

EDITO

Ann Burgraff Chief Marketing Officer at Kuliza Diarmaid Byrne Chief People Officer at Kuliza Kaushal Sarda Chief Product Officer at Kuliza Mrinalini Sardar Communication Designer, National Institute of Design, Ahmedabad Nithin Anthony Product Designer at Lucid Design Pavan Sudarshan Co-founder at NudgeSpot

TRIGGER

magazine

Saurabh Gupta Managing Director at Human Factors

purposes and under the conditions that you appropriately attribute it, and that you distribute it only under a license identical to this one.

ORIAL

“

Effective design thinking entails more than applying design methods. To produce the best outcomes, organizations need to develop – and trust – peoples’ design sensibilities. Design sensibilities consist of the ability to tap into intuitive qu alitiessuchasdelight,beauty,personalmeaningandculturalre so- nance. Such subtle qualities are difficult to put into words, and thus are generally discounted in the workplace. Managers schooled in analytic and rational decision making may find the idea of relying on their sensibilities uncomfortable. But when coupled with design methods, design sensibilities create the experiences and outcomes upon which successful businesses capitalize: clear distinction from competitors, lasting market impact and customer loyalty.-

” LUCID Trigger magazine ISSUE 01

CONTENTS

DESIGN DESIG DESIGN DESIG ESIGN 01DESIG HUMAN IS HU NTERED CENT NTERED CENT

GN DESIGN DE GN DESIGN DE GN DESIGN DE UMAN ISHUMA TERED. CENTE TERED CENTER

intro

THE VISUAL CLUTTER

01 AROUND US

Being organized, is the key to success. Organization and refinement are essential weapons to fight chaos of any form. How does one get organized? Perhaps by having a well defined, stable vision. Design is everywhere, in the smallest things â&#x20AC;&#x201C; from local signages to the logos our

and regulations are â&#x20AC;&#x153;designedâ&#x20AC;? in a certain manner. We are a nation built from many puzzle pieces. Therefore the amalgamation of various cultures and people is our uniqueness, but this does not necessarily mean that there needs to be ambiguity and confusion around us.

political parties use, even rules

For design itself to flourish we

need to immediately, and on a war footing, start working on design awareness first. Our dilemma, as a nation, is that we are not really looking for any design solutions. We have kind of accepted all the problems around us. We walk through our streets completely unaffected by the visuals that are visible around us.

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Thousands of painted boards of all sizes and color everywhere – not only atop buildings but also on lampposts, outside each window, over all walls and bus shelters. At ground level, the city’s architecture has been completely hijacked by huge posters with smug mug shots of ringleaders of political parties, while the sky above us has

been taken over by cobwebs of cables and wires. Why must we drown our scenic landscape in all this mess? There is so much to offer around us, then why not make the best of it? Let’s focus for a moment on that

have overtaken what could have been an opportunity for unique design. Not only do the shelters have those humongous three sided billboards on top, the entire rear end has now been blocked by

simple bus shelter. Those who have the power to allot every inch of visible public space for vested commercial interests

another massive billboard!

CONTENTS

02 the modern SOCIAL MIDDLE CLASS is constantly caught between VALUES AND aspirations

EVERY YEAR PEOPLE’S WANTS INCREASE by 2016

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03 POLITICAL Politics and design at first glance may seem like two spheres that do not have any scope for overlap. However, the role of design in this particular arena is quite essential. In our immediate surroundings, As discussed before in the introductory section, we walk through streets which are landscaped with imagery of posters, billboards, banners and signages, all trying to reach out and convey a message. Essentially, most political propaganda has a very linear format, that hasnâ&#x20AC;&#x2122;t seemed to vary much from the past. The essence of what political parties stand for or what they can change, can be made stronger by using design as a tool for change. Design is not simply about better aesthetic, but it is essentially a tool for communication. This thought and state of mind can help increase the reach of these political visionaries. Bill boards put up for political propaganda essentially have faces of the politicians. True, it

is an effective method to help the common man internalize who is in power, and who they need to be aware of. However, through these tactics, the sense of security is not communicated. The problem in this scenario doesnâ&#x20AC;&#x2122;t start from the bottom, essentially it starts from the top. The identity of these parties, their symbol â&#x20AC;&#x201C; is their label, it is an iconic representation of what they stand for. Why not further expand thee to create a cohesive and refined vision that will help the public understand what they will be getting in return of their vote. And dwelling deeper, why not refine these symbols as well? With every new year come new strategies, a new body of citizens that need to be governed and a new scenario. Therefore with passing time, refinement of the identity of a political party, becomes necessary, and incites the formulation of new strategies.

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Decorative devices act as sweetners.

ECONOMIC

The Indian value system is the basis of the Indian market. This country works on social norms and simplistic morals and principals. Designing for the market therefore is not an easy task.True, The desire to decorate and embellish is evident everywhere, from temples to taxis, minarettes to match boxes, palaces to painted signs. Not much escapes decoration and often the mundane is elevated through the painterâ&#x20AC;&#x2122;s brush! However decorative devices simply act as sweeteners, or as coping mechanisms. Due to globalization and influence of

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westernization, all Indian brands are modifying their image to suit the newly emerging customers. Brand aesthetics, now, in order to reach out to a broader mass are merging the local look and aesthetic with new age brand values. People are now looking for things that look professional, yet at the same time are affordable. Success now requires the ability not only to understand regional and local tastes and preferences but also to design products to suit local culture and lifestyles. These products should be refined and efficient. There should be

more credibility given to function as opposed to decoration, and this is something we should get the Indian customer accustomed to. The Global firms operating in India must try to be as local as they can be, by converting themselves into â&#x20AC;&#x153;Glocalâ&#x20AC;? brands i.e. being global at heart, but also being locally sensitive. Lets observe how 2 international brands maintained their cleanliness and simplicity while smartly integrating Indian values into their advertising.

01 CASE STUDIES brand 160 countries

INTERNATIONAL TURNOVER

The first strategy involved getting customers to switch from hot indian breakfast to cold breakfast cereal.

RE-STRATEGISING The use of few specific words taken from Indian language â&#x20AC;&#x201C; Hindi, such as Corn Flakes with Iron Shakti and Calcium Shakti in the launch of new variants gave it a local feel which was a good initiative taken by the management.

01 kellogs

Identifying that the usual Indian breakfast is not nutritional enough was yet another mistake made.

G Invloving Popular bollywood figures to get public engaged by establishing a local connect.

Most Indian households could not get accustomed to the initial proposed costing of the breakfast cereal.

clear AND

ORGANISED DESIGn IS WHAT THE SITUATION DEMANDS.

There is a need for unique design solutions that bridge gaps of communication as well as financial discrepancies. Why not innovate a system that is holistic and accommodate all these linguistic overlaps and issues? Or why not increase the investment in the design sector in order to remodel current brands and elevate their status in order to reach out to a wider audience? Indian brands need to work in this direction as it shall not only be beneficial to the nationâ&#x20AC;&#x2122;s economy but will also help us establish our very own design sensibility.

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the need

PUSH FOR CHANGE

the changing Indian trends 01

For design to flourish, we need to increase productivity. The space we work in needs refinement, we need to strategise and be able to reform every space we interact with, even an office space, one of the hubs for social

Hybrid

disation

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mix n match

Money saving The Indian value system is the basis of the Indian market. This country works on social norms and simplistic morals and principals. Designing for the market therefore is not an easy task.True, The desire to decorate and embellish is evident everywhere, from temples to taxis, minarettes to match boxes, palaces to painted signs. Not

Non minimal modern The Indian value system is the basis of the Indian market. This country works on social norms and simplistic morals and principals. Designing for the market therefore is not an easy task.True, The desire to decorate and embellish is evident everywhere, from temples to taxis, minarettes to match boxes, palaces to painted signs. Not

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02 SOCIAL OFFICE SPACES For design to flourish, we need to increase productivity. The space we work in needs refinement, we need to strategise and be able to reform every space we interact with, even an office space, one of the hubs for social intercations. Unfortunately it’s not going to work. In a paper entitled “Simulating social interaction scenarios in an office”, by Michele Bezzi and Robin Groenevelt, it was concluded, “Social interactions are highly important in collective activity, such as goal-oriented work teams. Despite the fact that many communication media are accessible, face-to-face interactions still constitute one of the preferred media for information transmission” (1). So it turns out people are still going to need to meet and work collaboratively in order to get things done. And if they’re going to do this on a fairly routine basis, we cannot toss out the concept of an office just yet. We can however, change it.

The Office Disconnect Offices were originally created for the following reasons: 1. They acted as a symbol of power and capability for a company. 2. They were a method of controlling the workers and managing their productivity. 3. They could separate workers from other distractions outside of work. 4. They contained the infrastructure to house people and resources to contain, showcase, reference and build upon work already done. Today we know that a physical presence for an office does not constitute power or capability for a company, as some of the most powerful web-based companies have offices that the public does not know the whereabouts to. And the logos of which they do not see plastered on the sides of skyscrapers in the city center as they did decades ago.

advent of digital information for over 20 years now, we don’t really need a physical space to store resources as the information can be accessed via the Internet from any corner of the globe.

We find that our offices are uninspiring for 87% of our workforce (2), so the question of managing their productivity becomes a bit farcical. We understand that on average our workers lose 19 minutes per day in distractions such as interruptions, 10.4 minutes per day looking for a room to have a more private meeting or call and 4.6 minutes per day hunting down the right tools to complete a task as their cubicle does not have those items, so we haven’t really separated our workers from distractions and

The Outdated Office Template

wasted

have to be organized in order

In the past, an office would have been designed with the following logic in mind: Management would occupy the outer edges of the available space, taking control of the windows that were stimulating and enviable (the so-called corner offices, most likely reserved for the senior management). That would leave the center space open for all the workers. This central space, devoid of natural light, would

to accommodate the largest amount of workers (to maximize the space), while extracting a certain level of productivity, and at a reasonable cost (so building individual rows of rooms was out of the question). Giving rise to the cubicle, which has over time, come to be a ubiquitous method of structuring an office around. Decades later, we still structure our offices in a similar way, except due to the ever worsening lack of space issue, our cubicles have become even smaller. We’ve just reduced the height of the cubicle walls so that we can prevent claustrophobia and retain some semblance of privacy. Some of the offices by the windows might have become meeting rooms and management may have moved to a higher floor. Otherwise no major changes.

time (2). And finally, with the

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A paradigm shift

To create an environment where our workforce can feel inspired and achieve their full potential, we need to start looking at offices differently! We need to break down the cubicles and make our offices more social. Here are some points that can dramatically change the way the office functions:

01 Understand the natureofthespecificworksand purpose build a space for it Different types of spaces are needed for different types of work, and it’s important to create an environment that is conducive to that activity. For example an innovation space/lab for being creative, a roof garden for being meditative to think through solutions, or a play area to unwind and think laterally. If space is limited, 2

. then a multifunction space with movable walls and furniture is an option, but being expected to have a brainstorm in a cubicle means a stifling of fresh ideas.

02Takedownthecubiclesto createmorecollaborationspace According to Andrew Laing, David Craig, and Alex White, from their article “High-Performance Office Space” “The radical solution is to drastically reduce the space

03 Introduce Colour and a

devoted to cubicles and increase the space devoted to what people are doing with 65% of their time: collaborating, or hiding away in quiet places, or meeting with one another. Open space expands employees’ options and gives them access to whoever or whatever they need to work

Design Vision Do things differently in a unique style that accentuates the company’s brand ethos. If the space is open, lively and vibrant, the workforces adopt a similar attitude to their own life and work and a distinct work culture develops that is fun to

with.” (2). The other benefit is that more natural light.permeates\the space improving morale of the employees in office.

be a part of. Also everything doesn’t have to be refined and concealed; expose the workings of the electricals and the air-conditioning or the data

cabling to add a sense of down-to-earth realism to the space. An overly pristine space may make people uncomfortable.

04 Introduce Hide Away Spaces With all the newfound openness, itâ&#x20AC;&#x2122;s important to counterbalance the freedom with the quiet reassurance of someplace tucked away and intimate. This will provide the much-needed reprieve from the stimulating collaboration spaces and allow people some casual time to think differently about ideas and work. LUCID Trigger magazine ISSUE 01

05WorkandFreeTimearenot mutually exclusive They are rather, attended to as required. If employees work at home, or offsite, or take time off, it all benefits the company with greater productivity and enthusiasm. It also means that office space can be more flexible without dedicated workspaces for specific employees, reducing cost and freeing up room for common spaces.

06 Introduce

morale of the workforce.Allowing them to explore other aspects of their experience at work and breaking from the routine that may seem too familiar and uninspiring. Itâ&#x20AC;&#x2122;s also a great way for colleagues to bond and build healthier relationships.

They are by and large more independent and more in need of better engagement experiences. The purpose of an office is not to administer a system of control on its employees as it might have been in the past, but rather to allow them to achieve their full potential for the benefit of the company.

Engagement spaces Bringing in game areas, cafes, libraries, etc. can only benefit the 4

IS THE IT IS THE IS THE IT IS THE THE 02 IT IS THE YED CREATIVITY END TO A SPECIF END TO A SPECIF END TO A SPECIF 2

IT IS THE IT IS TH IT IS THE IT IS TH IT IS THE IT IS TH Y DEPLOYED CREA FIC END.TO A SPE FIC END TO A SPEC FIC END TO A SPEC

the firm

WHO ARE WE?

is a design company. They do things differently, and wish to change the way people live. They have designers around the world, and like keeping their perspective fresh. Their design stories are always unique. Here at LUCID it is believed that Design has a greater role besides for functionality and aesthetic. The idea is to achieve a new way of living itself, which is simpler and extremely efficient. Our designs therefore offers a new perspective . After looking at the current design scenario from various points of views, the conclusion one can draw is that the current design environment is ambiguous and there is a need to reduce visual clutter, not only from the the streets outside but also from our own personal spaces. We define design as a process in which form meets function. It is about planning or configuring from the initial stages of an idea ultimately leading to a solution to a problem. Problems can range from simple ones such as communicating about an event through the design of an event poster to ones as complex as designing a concept to solve urban transportation problems and pollution. By its very definition, design is geared towards functionality. It is always meant to serve a purpose. On the other hand, art is predominantly defined by aesthetics and by notions of beauty. The following is a selection of some of our unique design projects that stem from the above mentioned school of thought.

we do things

differently

we want to change the

WAY people live

we want to be

sustainable

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the end of

GADGET CLUTTER.

Say goodbye to eight space and resource consuming devices that have to be individually purchased, used, managed, and cared for. Say goodbye to syncing, wires, chargers and misplacing important things. Say hello to LifeHub by Lucid Design.

01 LIFE HUB LUCID Trigger magazine ISSUE 01

things rolled CLUTTER.

into

o1 2

LifeHub is a Watch: You wear it on your wrist. Memory polymer and a bendable O-led screen create a stylish and secure bracelet that lets you tell the time, read important messages, see the weather and listen to your music.

LifeHub is a Wallet: Credit card and debit card data from several cards can be stored on the device with password protection, and used as desired by instantly programming the key when making a purchase or withdrawing money.

LifeHub is a Smartphone: You can bend the bracelet into a candy bar where the simplest of interfaces, built with clear icons and bold colors, gives you all the functionality you expect from a Smartphone. You can make and take calls. You can also make video calls by bending just the bottom half of the device and setting it on a surface. Your apps, contacts, messages, email, games, media, and feeds greet you in high definition and with stereo sound.

LifeHub is a Speaker: Docking the device into the base opens a host of additional features such as portable audio speakers with rich bass. The device is also automatically backed up when docked.

LifeHub is a projector Motion controlled in both flat and tilted positions, all your videos can be projected on an open wall or ceiling. You can also use it to make a presentation at work, or have an extremely large video call.

LifeHub is a Headset: Two discreet Bluetooth earpieces with microphones are secured in the device and have to be snapped off to use as a headset. While snapped in, they function as an earpiece + microphone or external stereo speakers when activated. LifeHub is a Key: A password protected programmable key pops out the side of the device. Physical locks enabled with LifeHub access, can be locked or unlocked. The key also acts as a data transfer device.

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the JOHNNY APPLE SANDAL 02 Designed to revitalize the exhausted urban landscape with every step, the wearer of the Johnny Apple Sandal participates in an

URBAN CLEANSING PROCESS.

With frequent use, the soles of the Johnny Apple Sandal wear thin just like any other pair of sandals. But unlike other sandals, channels in the midsole that contain phytoremedial plant seeds, become exposed. Such seeds (when matured into plants) have the ability to remove, destroy or sequester, hazardous substances that contaminate the environment.

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These seeds begin to fall out of the sandals sporadically, and the wearer leaves a wake of thriving greenery and lushness behind them just by walking around town.

03 DISANO BRANDING +PACKAGING Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit

the process of

building a modern brand

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identity design

PACKAGING design

Cooking Instructions:

100g = One serving 1. Bring 6 liters of water to a rapid boil 2. Add a dash of salt 3. Add spaghetti, gently stirring as pasta softens 4. Turn down heat and let gently boil for 10 minutes 5. Strain and serve!

Vegetarian

No Artificial Colour, Flavour or Preservatives

12.0g

Carbohydrates*

72.2g

*of which sugar

1.0g

Fat*

1.5g

*of which saturates

0.3g

From the golden fields of Italy's BLANK region, comes DiSano pasta, crafted from the finest durum semolina into mouthwatering and nutritious meals which take just 10 minutes to prepare. With a low glycemic index, low cholesterol and high levels of fiber, it's no wonder that pasta is the foundation of the Mediterranean Diet, a healthful diet dominated by whole grains, fruits, vegetables and olive oil. From deliciously simple children's meals to gourmet feasts, DiSano pasta is the perfect choice.

3.0g

Fiber Sodium

no. 26

350 Kcal (1487KJ)

Proteins

PENNE RIGATE Durum Wheat Semolina Pasta

(Typical values per 100g of uncooked pasta)

PENNE RIGATE Durum Wheat Semolina Pasta

no. 26

NUTRITIONAL INFO: Energy Value

100% Durum Wheat

0.002g

INGREDIENTS: Durum Wheat Semolina

Manufactured & Packed By: XYZ 84025 Eboli, Strada Prov.le Bosco 2 Pezza Grande, Salerno, ITALY

Imported & Marketed By: Universal Corporation Limited 37, Greams Road, Chennai â&#x20AC;&#x201C; 600006, India Consumer Helpline Phone: 033- 30587068 Email: info@uclindia.com For any queries feel free to contact us.

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Minutes Cooking Time

Product of Italy

no. 26

PENNE RIGATE Durum Wheat Semolina Pasta

Net Contents 500g

Store In A Cool, Dry Place Best Before 24 Months Of Manufacture

Date of Manufacture (Mfd.): Batch No. (B.No.): Date of Import (Imported):

MRP (Inclusive of all Taxes):

04 LEG LOCK

Our superstar Product and Experience designer Anurag Sarda has won the Red-Dot award for his design “LegLock”. The combination kick stand and quick parking lock took home the “best of the best” category award. Leglock is a combination of bicycle stand and lock within one unit. It is a locking solution for swift parking. It saves time as it locks and parks the bicycle with just one step. Just turn the stand down and it locks the bicycle with the help of integrated number lock.

01 Swift and Short Leglock is very quick and easy to use. By simply stepping it down, it stands and locks the bicycle. 02 Sturdy and Safe Leglock is very sturdy and safe. It stays upright while riding due to it’s angle of mounting and the internal 3 teeth gear mechanism. 03 simple and Strong Leglock is structurally strong and easy to manufacture with an integrated number lock.

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DESIGN IS HUMAN IT SHAPES IDEAS PRACTICAL PROP IS THE CREATIVITY TO A SPECIFIC END 2

N CENTERED S TO BECOME POSITIONS. IT Y DEPLOYED ND. in a sense , we are all designers. LUCID Trigger magazine ISSUE 01

REFERENCES

articles www.quora.com www.imagemanagement.in www.designindianetwrok.com www.forbes.com Design industry by Laila Tyabji - indiabydesign.wordpress.com Design chalenges : Panel discussion - deisgnology.wordpress.com www.howdesign.com www.wrmdesign.com/philosophy www.thedesignguide.org www.wikipedia.com www.google.com ww.designcouncil.org Social think quartely magazine - Issue 07 Social think quartely magazine - Issue 08

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