T2_ by shaivalini kumar

TRIGGER

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CON TEN TS

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PUSHING FOR CHANGE

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ALL THINGS LUCID

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NOTE

editor’s

There is so much variation in terms of design around us- locally we have our own design twist. We have various local strategies that the world has not seen before. But there is still so much chaos. The need of the hour is for us to get organized And to be able to have a stable vision of what we require in order to become a more efficient nation. But then again, of all things, how does DESIGN play a role in any of these changing scenarios? Design is a tool for improvement. It is what we derive our vision from. Having a well designed vision leads to extremely efficient execution. Design is everywhere, in the smallest things – from local signages to the logos our political parties use, even rules and regulations are “designed” in a certain manner. We are a nation built from many puzzle pieces. Therefore the amalgamation of various cultures and people is our uniq

It should be considered part of every role.

01 DES IS HU CEN

SIGN UMAN NTERED.

intro

THE VISUAL CLUTTER

AROUND US

even rules and regulations are â&#x20AC;&#x153;designedâ&#x20AC;? in a certain manner. We are a nation built from many puzzle pieces. Therefore the amalgamation of various cultures and people is our uniqueness, but this does not necessarily mean that there needs to be ambiguity and confusion around us. For design itself to flourish we need to immediately, and on

a war footing, start working on design awareness first. Our dilemma, as a nation, is that we are not really looking for any design solutions. We have kind of accepted all the problems around us. We walk through our streets completely unaffected by the visuals that are visible around us. Thousands of painted boards of all sizes and

Being organized, is the key to success. Organization and refinement are essential weapons to fight chaos of any form. How does one get organized? Perhaps by having a well defined, stable vision. Design is everywhere, in the smallest things – from local signages to the logos our political parties use,

LUCID Trigger magazine ISSUE 01

color everywhere – not only atop buildings but also on lampposts, outside each window, over all walls and bus shelters. At ground level, the city’s architecture has been completely hijacked by huge posters with smug mug shots of ringleaders of political parties, while the sky above us has been taken over by cobwebs of cables and

wires. Why must we drown our scenic landscape in all this mess? There is so much to offer around us, then why not make the best of it? Let’s focus for a moment on that simple bus shelter. Those who have the power to allot every inch of visible public space for vested commercial interests have overtaken

what could have been an opportunity for unique design. Not only do the shelters have those humongous three sided billboards on top, the entire rear end has now been blocked by another massive billboard! These are few of the problems.

SOCIAL

Th e modern

middle class constantly b/W VALUES & aspirations

The modern middle class constantly finds itself caught between values and aspirations. To be able to analyze design in the social context, the first step is to anticipate the changes in people themselves. For people, the line between â&#x20AC;&#x2DC;needs and wantsâ&#x20AC;&#x2122; is now almost a blur. Their requirements are now more in sync with what works for the west and what does not.

The evolution of living conditions, as well as changes in aspirations of people has altered the state of design to an extent. In order to target people now, design tactics need to be socially responsible and locally sensitive. People will get convinced about design only through evidence and not by philosophical posturing about the possibilities.

POLITICAL

Politics and design at first glance may seem like two spheres that do not have any scope for overlap. However, the role of design in this particular arena is quite essential. In our immediate surroundings, As discussed before in the introductory section, we walk through streets which are landscaped with imagery of posters, billboards, banners and signages, all trying to reach out and convey a message. Essentially, most political propaganda has a very linear format, that hasnâ&#x20AC;&#x2122;t seemed to vary much from the past. The essence of what political parties stand for or what they can change, can be made stronger by using design as a tool for change. Design is not simply about better aesthetic, but it is essentially a tool for communication. This thought and state of mind can help increase the reach of these political visionaries.

Bill boards put up for political propaganda essentially have faces of the politicians. True, it is an effective method to help the common man internalize who is in power, and who they need to be aware of. However, through these tactics, the sense of security is not communicated. The problem in this scenario doesnâ&#x20AC;&#x2122;t start from the bottom, essentially it starts from the top. The identity of these parties, their symbol â&#x20AC;&#x201C; is their label, it is an iconic representation of what they stand for. Why not further expand thee to create a cohesive and refined vision that will help the public understand what they will be getting in return of their vote. And dwelling deeper, why not refine these symbols as well? With every new year come new strategies, a new body of citizens that need to be governed and a new scenario. Therefore with passing time, refinement of the identity of a political party, becomes necessary, and incites the formulation of new strategies.

160 countries

SHORT COMM

THE BRAND The company wanted the Indian consumer to change its traditional habits of having either Idli Dosas or Paranthas

KELLOGS LG ELECTRONICS

CASE STUDIES

INTERNATIONAL LOCA

The company wanted the Indian consumer to change its traditional habits of having either Idli Dosas or Paranthas

The company wanted the Indian consumer to change its traditional habits of having

THE BRAND

100 countries

SHORT COMMI

STRATEGY

T MINGS

sales sales were lost as people did not understand this new startegy of having breakfast with cold milk! hot milk eroded the cornflakes

The company wanted the Indian consumer to change its traditional habits of having either Idli Dosas or Paranthas

L SALES AL SALES

sales were lost as people did not understand this new startegy of having breakfast with cold milk! hot milk eroded the cornflakes

The company wanted the Indian consumer to change its traditional habits of having

INGS STRATEGY

02 IT SHAPES IDEAS INTO B PRACTICALP

BECOMING PROPOSITIONS

01 SOCIAL OFFICE SPACES In the world of broadband and Skype, you might ask why we bother to come in to an office at all? Why not have every meeting virtually and upload all your work to an ftp? Imagine saving all that commuting time, all those resources at the office, and all those unnecessary conversations at the water cooler. Sounds great doesn’t it? Unfortunately it’s not going to work. In a paper entitled “Simulating social interaction scenarios in an office”, by Michele Bezzi and Robin Groenevelt, it was concluded, “Social interactions are highly important in collective activity, such as goal-oriented work teams. Despite the fact that many communication media are accessible, face-to-face interactions still constitute one of the preferred media for information transmission” (1). So it turns out people are still going to need to meet and work collaboratively in order to get things done. And if they’re going to do this on a fairly routine basis, we cannot toss out the concept of an office just yet. We can however, change it.

The Office Disconnect Offices were originally created for the following reasons: 1. They acted as a symbol of power and capability for a company. 2. They were a method of controlling the workers and managing their productivity. 3. They could separate workers from other distractions outside of work. 4. They contained the infrastructure to house people and resources to contain, showcase, reference and build upon work already done. Today we know that a physical presence for an office does not constitute power or capability for a company, as some of the most powerful web-based companies have offices that the public does not know the

whereabouts to. And the logos of which they do not see plastered on the sides of skyscrapers in the city center as they did decades ago.

20 years now, we don’t really need a physical space to store resources as the information can be accessed via the Internet from any corner of the globe.

We find that our offices are uninspiring for 87% of our workforce (2), so the question of managing their productivity becomes a bit farcical. We understand that on average our workers lose 19 minutes per day in distractions such as interruptions, 10.4 minutes per day looking for a room to have a more private meeting or call and 4.6 minutes per day hunting down the right tools to complete a task as their cubicle does not have those items, so we haven’t really separated our

The Outdated Office Template

workers from distractions and wasted time (2). And finally, with the advent

devoid of natural light, would have to be organized in order to accommodate the largest amount of workers (to maximize the space), while extracting a

of digital information for over

In the past, an office would have been designed with the following logic in mind: Management would occupy the outer edges of the available space, taking control of the windows that were stimulating and enviable (the so-called corner offices, most likely reserved for the senior management). That would leave the center space open for all the workers. This central space,

certain level of productivity, and at a reasonable cost (so building individual rows of rooms was out of the question). Giving rise to the cubicle, which has over time, come to be a ubiquitous method of structuring an office around. Decades later, we still structure our offices in a similar way, except due to the ever worsening lack of space issue, our cubicles have become even smaller. We’ve just reduced the height of the cubicle walls so that we can prevent claustrophobia and retain some semblance of privacy. Some of the offices by the windows might have become meeting rooms and management may have moved to a higher floor. Otherwise no major changes.

03 IT IS THE CREATIVIT TO A SPEC

TY DEPLOYED CIFIC END

the firm

who ARE we?

we do things

differently we want to change the

WAY people live we want to be

sustainable

LUCID is a design company.

personal spaces. We define

They do things differently,

design as a process in which

and wish to change the way

form meets function. It is about

people live. They have design-

planning or configuring from

ers around the world, and

the initial stages of an idea

like keeping their perspective

ultimately leading to a solution

fresh. Their design stories are

to a problem. Problems can

always unique. Here at LUCID

range from simple ones such

it is believed that Design has

as communicating about an

a greater role besides for

event through the design of an

functionality and aesthetic.

event poster to ones as com-

The idea is to achieve a new

plex as designing a concept

way of living itself, which

to solve urban transportation

is simpler and extremely ef-

problems and pollution.

ficient. Our designs therefore

By its very definition, design is

offers a new perspective .

geared towards functionality.

After looking at the current

It is always meant to serve a

design scenario from various

purpose. On the other hand,

points of views, the conclu-

art is predominantly defined

sion one can draw is that the

by aesthetics and by notions

current design environment

of beauty. The following is

is ambiguous and there is a

a selection of some of our

need to reduce visual clutter,

unique design projects that

not only from the the streets

stem from the above men-

outside but also from our own

tioned school of thought.

2 LUCID Trigger magazine ISSUE 01

01 LIFE HUB There is so much variation in terms of design around us- locally we have our own design twist. We have various local strategies that the world has not seen before. But there is still so much chaos. The need of the hour is for us to get organized And to be able to have a stable vision of what we require in order to become a more efficient nation. But then again, of all things, how does DESIGN play a role in any of these changing scenarios? Design is a tool for improvement. It is what =

the end of

GADGET CLUTTER.

LifeHub is a Watch: You wear it on your wrist. Memory polymer and a bendable O-led screen create a stylish and secure bracelet that lets you tell the time, read important messages, see the weather and listen to your music.

LifeHub is a Key: A password protected programmable key pops out the side of the device. Physical locks enabled with LifeHub access, can be locked or unlocked. The key also acts as a data transfer device.

LifeHub is a Smartphone: You can bend the bracelet into a candy bar where the simplest of interfaces, built with clear icons and bold colors, gives you all the functionality you expect from a Smartphone. You can make and take calls. You can also make video calls by bending just the bottom half of the device and setting it on a surface. Your apps, contacts, messages, email, games, media, and feeds greet you in high definition and with stereo sound.

LifeHub is a Wallet: Credit card and debit card data from several cards can be stored on the device with password protection, and used as desired by instantly programming the key when making a purchase or withdrawing money.

LifeHub is a Headset: Two discreet Bluetooth earpieces with microphones are secured in the device and have to be snapped off to use as a headset. While snapped in, they function as an earpiece + microphone or external stereo speakers when activated.

LifeHub is a Speaker: Docking the device into the base opens a host of additional features such as portable audio speakers with rich bass. The device is also automatically backed up when docked.

the

JOHNNY APPLE SANDal

Designed to revitalize the exhausted urban landscape with every step, the wearer of the Johnny Apple Sandal participates in an -

URBAN CLEANSING PROCESS With frequent use, the soles of the Johnny Apple Sandal wear thin just like any other pair of sandals. But unlike other sandals, channels in the midsole that contain phytoremedial plant seeds, become exposed. Such seeds (when matured into plants) have the ability to remove, destroy or sequester, hazardous substances that contaminate the environment.

These seeds begin to fall out of the sandals sporadically, and the wearer leaves a wake of thriving greenery and lushness behind them just by walking around town.

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Building the identity

the process of

BUILDING a modern brand

03 DISAN0 branding + PACKAGING Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum

DESIGN IS HUM it shapes ide practical pr IT IS THE CREA to A SPECIFIC in a sense , we are all designers.

MAN CENTERED eas to become ropositions ATIVITY DEPLOYED C END.