2014 RECAP THE BANDS
THE FOOD
THE CROWD
Ben Nichols (Lucero) Dawn Landes Austin Lucas Tyler Childers Freakwater John Moreland Adam Faucett William Tyler Wooden Wand Kelsey Walden Coralee and the Townies Great Peacock Small Batch Warren Byrom Josh Nolan Bear Medicine Ancient Warfare Doc Feldman Egon Danielson Those Crosstown Rivals
Ale 8 One Buckin B’s Copa Di Vino Gelato Gilberto Hanley’s BBQ Bluegrass Kettle Masters Minton’s at 760 Rolling Oven Pizzeria Shaker Village Grill The Sweet Shoppe
First Year Attendance = 680+
THE BREWS Cutty Can’t Hang (Against the Grain) The Brown Note (Against the Grain) Bourbon Barrel Ale (Alltech) Kentucky Kolsch (Alltech) Fallout Dust (Apocalypse) Cream-ation (Apocalypse) American Pale Ale (Bluegrass Brewing) Bourbon Ale (Bluegrass Brewing) German Pilsner (Blue Stallion) Helles (Blue Stallion) Cougar Bait (Country Boy) Cliff Jumper IPA (Country Boy) Hipster Repellent (Falls City Beer) Darkmater (Rooster) West Sixth IPA (West Sixth) Lemongrass Wheat (West Sixth)
THE CAUSE All event proceeds supported Shaker Village’s agricultural and environmental family education programs aimed at reconnecting youth with the outdoors.
Bluegrass Greensource Capital City Beekeepers EKU Division of Natural Areas EKU Office of Sustainability Ky Assoc for Environmental Education Kentucky Natural Lands Trust Ky State Nature Preserve Commission Seedleaf Tracy Farmer Institute for Sustainability and the Environment Wild Ones
THE PARTNERS Kentucky Eagle, Inc. Harrordsburg/Mercer County Tourist Commission POPS Resale Kentucky for Kentucky Shaker Steps Production Alias Records
THE MEDIA The Lexington Herald-Leader Shaker Village Crafting a New Beer Festival
The Lexington Herald-Leader
A Well-Crafted Festival (Weekender Cover)
Sad Songs Keep the Devil Away Well Crafted, the “Not to Be Missed” Music Festival of 2014 (Music Blog)
The Chevy Chaser & Southsider
Shaking It Up at Shaker Village with “Well Crafted”
Bucket Full of Nails
Bands and Beer: Well Crafted Festival (Music Blog)
The Lane Report
Shaker Village Gets a New Take on Arts and Crafts
also... WLEX TV, WUKY Radio, WEKU Radio, WBUL Radio, Ace Weekly, Story Magazine, Edible Louisville, Danville Advocate Messenger, Harrodsburg Herald, kentucky.com, kyforward.com, kentuckyliving.com, tadoo.com, lexingtonfoodtrucks.com, thisismysouth.com & many more
2015 PREVIEW
Welcome to a well-crafted weekend.
Now in its second year, WELL CRAFTED - Brews + Bands celebrates the quality and diversity of the region’s music and craft beer cultures by bringing together a flavorful mix of rising local breweries with favorite local musicians.
Shaker Steps Productions (creators of the web based live music video series Shaker Steps and producers of Music Anywhere on Kentucky Educational Television) promotes emerging local, regional and national artists. Shaker Steps Productions has become a reliable taste-maker for music audiences in Kentucky and has lined up an eclectic mix of Americana music that includes folk, bluegrass, alternative country, blues and indie rock for this year’s festival. Complete lineup announced soon! Confirmed local and touring artists include Lera Lynn, R.L. Boyce, Margo and the Pricetags, Great Peacock, Tyler Childers and the Food Stamps, Josh Nolan and the Bad Painters, Warren Byrom, Joshua Wright, Maggie Lander, DeBraun Thomas, Melissa Jackson and more!
WELL CRAFTED Brews + Bands
Aug 8 12pm - 9pm $25 General Admission
Includes commemorative Festival glass
Independent brewers of finely crafted lagers are popping up everywhere. These kindred spirits are passionate about sharing their small batch, distinctive art infused with local flavors. WELL CRAFTED features the region’s growing craft beer community and their finest brews. Complete lineup announced soon! Featured brews from Alltech Lexington Brewing & Distilling, Blue Stallion Brewing Co., Bluegrass Brewing Company, Country Boy, Goose Island Beer Co., New Belgium Brewing Company, Rooster Brewing, Sierra Nevada Brewing Company, Sweetwater Brewing Company, West Sixth Brewing and more!
presented by
SHAKER VILLAGE OF PLEASANT HILL in partnership with
SHAKER STEPS PRODUCTIONS
The Festival commemorates Shaker Village’s commitment to environmentally-friendly practices! In celebration of the Shaker’s progressive agricultural and conservationist heritage, the event is organized as a low-waste weekend. More importantly, all proceeds from the event will support Shaker Village’s agricultural and environmental student and family education programs. Each year, Shaker Village serves thousands of students and teachers, and with your help, the organization can introduce new, diverse field trips, workshops and activities to reconnect youth with the outdoors.
2015 OPPORTUNITIES *Presenting and Craft Beer Garden Sponsorship includes the opportunity to partner with Shaker Village to plan and present this pre-event promotional giveaway.
Mates + Mugs A Well-Crafted Experience Register online for a chance to win an all-inclusive craft beer experience for eight! One winner and seven friends will receive: Tours and tastings of select craft breweries, with round-trip transportation featured breweries TBD in conjunction with sponsorship
Lunch featured restaurant TBD in conjunction with sponsorship
Private craft beer dinner with brewery representatives and entertainment on the Shaker Village grounds Accommodations at The Inn at Shaker Village WELL CRAFTED VIP Passes
Givaway announced during Lexington Craft Beer Week (May 9-17)! ...and promoted throughout the summer through Facebook ads, LEX 18 TV spots and appearances, posters, Festival social media channels (Shaker Village, artists, breweries, sponsors, regional tourism partners).
Presenting Sponsor $20,000 (1 available) • WELL CRAFTED – Brews + Bands presented by Your Company on all references to Festival • Exclusive recognition on event T-shirts with artist and brewery line ups • Custom branded tasting kiosks (if applicable), complete with prominent identification to help you stand out in the crowd • *Custom opportunity for inclusion in pre-event promotional giveaway (see sidebar) • 20 VIP Passes (pass includes Festival admission and glass, VIP BBQ lunch and VIP swag bag) • Recognition on main stage signage
• Recognition on Craft Beer Garden signage • Recognition on Learning Green Garden signage • 10 perimeter fencing banners (3 x 6) • Recognition on event entry and exit signage • Verbal recognition at main stage • Recognition on all event print and television advertisements • Recognition on event poster • Recognition on event webpage with link to sponsor site • Recognition on Shaker Village social media • Inclusion in all event press releases
1 RESERV ED
Craft Beer Garden Sponsor $15,000 (2 available) • Custom branded tasting kiosks (if applicable), complete with prominent identification to help you stand out in the crowd • *Custom opportunity for inclusion in pre- event promotional giveaway (see sidebar) • 15 VIP Passes (pass includes Festival admission and glass, VIP BBQ lunch and VIP swag bag) • Recognition on Craft Beer Garden signage • Five perimeter fencing banners (3 x 6)
• Recognition on event entry and exit signage • Recognition on all event print and television advertisements • Recognition on event poster • Recognition on event webpage with link to sponsor site • Recognition on Shaker Village social media • Inclusion in all event press releases
Main Stage Sponsor $10,000 (2 available) • 10’ x 10’ booth located in prominent event area to distribute merchandise, promotional items, information, etc. • 10 VIP Passes (pass includes Festival admission and glass, VIP BBQ lunch and VIP swag bag) • Recognition on Main Stage signage • Verbal recognition at main stage • Two perimeter fencing banners (3 x 6) • Recognition on event entry and exit signage
• Recognition on all event print and television advertisements • Recognition on event poster • Recognition on event webpage with link to sponsor site • Recognition on Shaker Village social media • Inclusion in all event press releases
1 RESERV ED
Learning Green Garden (LGG) Sponsor $5,000 (1 available) • 10’ x 10’ booth/kiosk located in LGG area to distribute merchandise, promotional items, information, etc. • 5 VIP Passes (pass includes Festival admission and glass, VIP BBQ lunch and VIP swag bag) • Recognition on LGG signage • Recognition on entry and exit signage
• Recognition on all event print and television advertisements • Recognition on event poster • Recognition on event webpage with link to sponsor site • Recognition on Shaker Village social media • Inclusion in all event press releases