BEST Transport Division GRAPHICS STANDARDS MANUAL
Index 0. Introduction
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1. Name
2
2. Logo
3
2.1 Logo formats and colours
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2.2 Logo clearance space
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2.3 Logo usage
6
2.4 The do’s and don’ts
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3. Buses
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3.1 Advertisement on buses
4. Bus stops
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4.1 Advertisement for bus stops
5. Tickets and Pass
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6. Icons and Pictograms
32
7. Maps
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8. Details
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Introduction A graphics standards Manual is a complete manual that sets
application it may need. From brand manual to bus graphics,
the graphics standards for all the applications of a company.
this will set rules for all possible applications. The rules are set
Consistency is a must for proper visual communication
in a way that they can be flexible and cover the scope of any
of a brand. For a transport service like BEST setting the
possible applications that might be added in the future. These
graphic standards is important. A service like this has a lot
rules are to be followed to maintain the identity of the brand
of applications which need to maintain the consistency. This
and so that it’s visual communication remains strong.
book contains rules that need to be followed for each possible
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1. Name Our name BEST stands for Brihanmumbai Electric Supply
operations outside city limits into neighbouring Navi Mumbai,
and Transport. BEST is the civic transport and electricity
Thane and Mira-Bhayandar. The electricity division of the
provider public body based in Mumbai, India since 1873. The
organisation is also one of the few electricity departments in
Undertaking operates one of India’s largest fleets of buses. The
India to garner an annual gross profit.
bus transport service covers the entire city and also extends its
The current logo for BEST bus and electricty services.
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2. Logo A good logo is critical for a successful business - especially
heart of people. Similarities were found between the electric
for a service like BEST. People relate to the brand through its
lamp symbol and the shape of the wheel of the bus. The logo
logo. For a service that includes transport a logo is curtail.
is inspired from these shapes. The selection of red and purple
BEST has been around since a very long time. It is an iconic
color was done keeping in mind the colours of the buses.
symbol of Mumbai city. It’s branding should make place in the
+
=
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2.1 Logo formats and colours The logo is presented in two languages, English and Hindi each
the buses. The RGB and CMYK values are mentioned which are
in two formats, portrait and landscape. The selection of the
to be followed while using for print as well as digital. The usage
format and language should be done according to the situation.
of different colours is mentioned under the section 2.3 which is
The colours of the logo are picked according to the colours of
to be followed strictly.
Portrait and landscape versions of the logos in English and Hindi
R- 204 G- 32 B- 40
R- 102 G- 45 B- 145
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2.2 Logo clearance space The logo in whatever format or orientation should have a
around it. If the logo is placed inside of the rounded rectangle,
minimum clearance space that is a certain space is supposed
the space should be maintained for that as well. The rounded
to be maintained around the elements of the logo. This is done
rectangle should always have the same angle of 3cm.
to avoid the logo getting lost or mixed up with other elements
Using the element of the logo have a minimum clearance space around it
This rule should be applied even while using a box around the logo
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2.3 Logo usage The logo should be placed in a rounded rectangle while being
maintained around the elements of the logo. This is done to
used against a background to maintain safe clearance space
avoid the logo getting lost or mixed up with other elements
and to preserve its visibility. The following rules should be
around it. If the logo is placed inside of the rounded rectangle,
maintained at all times depending on each situation. The logo
the space should be maintained for that as well. The rounded
in whatever format or orientation should have a minimum
rectangle should always have the same angle of 3cm.
clearance space that is a certain space is supposed to be
Usage of the logo on Red background
Usage of the logo on Purple background
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Monochromatic version of the logo
Usage of the logo on White background
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Full white version of the logo
Full black version of the logo
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2.4 The do’s and don’ts There are some rules that need to be followed. Some things
Here are some examples to give a better understanding of what
should be avoided in order to retain the identity of the brand.
are the things that should be avoided.
Do not change colours of the logo like this. Refer to 2.4 to understand when to use what colours.
Do not change colours of the logo like shown in this example. Refer to 2.4 to understand when to use what colours.
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The elements of the logo should not be rearranged. Refer to 2.1 to understand the format and versions of the logo
The elements of the logo should not be removed like this. Each element is important for the identity of the logo.
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The logo should not be rotated and used. It should only be used in the mentioned variations in section 2.1
The logo should not be streched or distorted in this mannner. It should always be in proprtion.
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3. Buses Two kinds of buses; regular (non-AC) buses and AC buses have
languages; Hindi and English. For the side display of the bus,
to maintain the colours they have been using. Red color for
the name will be mentioned in English and the number in two
the regular buses and purple for the AC buses. The new logo
languages. The back of the bus will display the number of the
is to be placed on each bus as shown for each size of bus. The
bus in two languages. The name of the bus should follow a
standards for the name and number of the buses have to be
specific standard. The starting point of the bus on top, followed
followed as per mentioned below. The front side of the bus
by the ending point of the route for the users to understand.
will have the name displayed in Hindi and the number in two
The format to be used for Hindi, English and numbering for regular buses.
The format to be used for Hindi, English and numbering for regular buses.
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3.1 Advertisement on buses Advertisement space is defined for each side of all different
get lost among the other graphics. The name and number of
kinds of buses which is to be followed. The allotted place is
the bus are equally important and a safe distance from the
decided in a way that the logo is clearly visible as it should not
boards is also to be maintained.
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4. Bus stops All bus stops with shelter of any size should have the following
passing through the particular stop. This information has to be
information without fail. The name of the stop, the code
mentioned in Hindi and English. The BEST logo is also a must
assigned for each stop and the information regarding the buses
for identification.
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1
2
1- The name of the bus stop is to be mentioned in two languages along with the code for it.
3
2- The number of the buses stopping at that bus stop in Hindi 3- The number of the buses stopping at that bus stop in English
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4. Bus stops The smaller bus stops with just a pole should have the following
mentioned in Hindi and English. The BEST logo is also a must
information without fail. The name of the stop, the code
for identification. The color scheme mentioned should also be
assigned for each stop and the information regarding the buses
followed.
passing through the particular stop. This information has to be
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1
2 3 4
1
2 3 4
1- The BEST logo for identification of the brand 2- The name of the bus stop 3- The assigned code of the bus stop 4- The numbers of buses passing through the bus stop
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4.1 Advertisement for bus stops The advertising space for each and every size of bus stop is
advertising space should not disturb the logo placed either.
defined here. This is to be strictly followed so that it does
In the future the space assigned may be used for displaying
not affect the important information on each bus stop. The
important information regarding the bus service.
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5. Tickets and Pass Travelers can present a valid bus pass or buy on the spot ticket
information regarding the passenger, the bus stops and the
for a single journey or day pass on the bus itself. All three
fare should be clear. This format has to be followed by buses of
of them have to follow the standards mentioned here. The
all routes.
2
1
3 1- The photo of the passenger for identification 2- The BEST logo in portrait version 3- Information regarding the passenger. All the information in two languages as mentioned. Information should include the full name of the passenger, age, date the pass was issued and the ID number for identification.
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1 2 3 4 5
6
1- Name BEST in two languages followed by the serial number and the badge number of the conductor issuing the ticket 2- Out of the two normal and AC bus, the type is to be mentioned 3- Date and time of the issue of ticket 4- Route no of the bus of which the ticket is issued 5- Information regarding the bus stop from where the passenger boarded the bus 7
and the bus stop he/she is travelling to 6- The fare break up, starting with mentioning the full or half fare based on the age of the passenger, followed by the number of passengers and the applicable charge
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based on the distance 7- Mentioning that the nature of the ticket is a day pass which can be used to travel anywhere in this city on that particular day
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8- Name of the travelling passenger and the ID number 9- Instruction saying that the ticket is only valid if the ID card is presented
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6. Icons and Pictograms Icons and pictograms are important for any transport system.
seats in the bus and the rest for just simple warnings and
These icons will be required at various places and they have
instructions. This is an easy way to communicate the message.
to remain consistent. Some icons may be required to assign
These icons could also be useful for maps if required.
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Pregnant woman’s seat
Woman’s seat
Handicapped
Senior citizen
Restriction
Information
First aid/hospital
Warning
No smoking
Exit
Train station
Petrol
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7. Maps Maps are an easy way to get a better understanding of any
times. The specified icon is to be used to mark the bus stops.
transport system. They could be simple or complex in nature.
The other icons can be referred from section 6 of pictograms
The graphic elements should remain consistent and they
and icons. The information regarding the bus numbers passing
should be able to communicate to the reader easily. The name
through each bus stop could be useful for those who need to
of bus stops should be mentioned in both languages at all
change buses to get to their destination.
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Each bus stop should be marked with a marker and at the exact position of the stop so it gives the user an idea about how far are the other stops and other landmarks around it. Each of them should be labeled with names in Hindi and English. The number of buses passing through the bus stop should be mentioned below the name of the stop.
This is the icon to be used to mark bus stops followed by the names in Hindi and English.
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8. Details The intension of this manual is to define the graphic standards for the BEST service, although it may not cover each and every possible application. In case of any doubt or requirement of any kind of information regarding the graphic standards, please contact the design team. Designer: Shalaka Shah Email ID: shalakashah@hotmail.com Phone: 09712997270
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September 2015, Graphics Standards Manual for BEST buses Mumbai