Celebrate Austin Media Kit

Celebrate Media Kit AUSTIN

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The Premier Visitor’s, Newcomers and Locals Guide to Austin and the Texas Hill Country

www.CelebrateAustin.com

About Celebrate Austin Celebrate Austin is the exclusive hardbound visitor and locals guide in Austin, making it a unique vehicle to reach a tremendously valuable market. Locally owned for over 30 years, we are in the business of promoting local and corporate business to visitors, newcomers, Austinites and Texans via a hardbound book we print annually, and distribute throughout Austin and the entire Texas Hill Country. We have strong partnerships with local organizations and actively promote your business at local media events and through Austin associations and chambers. We have a passion for Austin, and for encouraging the growth of both the visitor market and the branding of Austin as an identity as well as an icon to locals and newcomers as well.

Some of our current partnerships we actively partipcate in and promote include the Austin Hotel and Lodging Association, the Austin Indepdent Business Alliance, the Greater Austin Restaurant Assocation, the Texas Wine Grape Growers Association, Texas Hill Country Wineries, the Austin Hispanic and Asian Chambers of Commerce, the Austin Gay and Lesbian Chamber and the chambers of numerous cities to include Austin, Cedar Park, Marble Falls, Lake Travis and more. We work closely with sister companies CityView TV, the television channel for tourists, and DrinkUp Austin, the information based Web site that provides a comprehensive, up-to-date resource for local events, music, drink specials and more to locals and Texans. Please visit our Web site for a complete list of our partnerships at www.CelebrateAustin.com.

Why is tourism so important to your business?

We promotes businesses to the visitor market and aim to capitlize on visitor dollars.

Total Annual Visitors Spend $3.54 billion Total Economic Impact $2.84 billion Taxes Generated by Tourism $292 million state and local taxes One UT Football Game $25 million generated SXSW $95 million generated ROT Rally $35 million generated ACL Festival $36 million generated Tourism Supported Jobs 76,442 total Are you a part of this market? Brand yourself now as part of the Austin identity.

“I’ve been advertising in Celebrate Austin for the last 15 years because of the quality of the book. It stands out in all the hotel rooms, and I think guest will pick Celebrate Austin up before any other magazine.”

- Scott Ziskovsky, Marketing Director, County Line Barbecue

Readership & Circulation Over 17 Million Readers in Austin and Central Texas based on current circulation of one book in each of 30,000 hotel, motel, resort rooms, bed & breakfast retreats, and corporate housing rooms, 365 days a year, which retain a 65% occupany rate with an estimated 3x reader pass rate per Mediamark Research, Inc.

strategic Distribution n Exclusive in-room distribution in over 30,000 hotel rooms, motel

rooms, bed & breakfast retreats, corporate housing and local establishments, giftshops and bookstores which allows for a unique 24 hour a day/ 365 day a year visibility. n In addition, Celebrate Austin serves as a recruiting tool for major

employers and is also given out by local real estate agents which gives you a chance to brand yourself to the new locals moving to the area. n With tourist traffic of +19 million visitors a year to Austin, our publica-

tion is estimated to be seen by +17 million visitors, locals and newcomers annually. n Celebrate Austin participates in festivals, chamber meetings, association events and more opportunities for local networking, to promote your business and distribute our media to locals, newcomers

Please visit our Web site at www.celebrateaustin.com and check out the “Where to Stay” tab for a complete list of our Austin Area hotels, just one part of our stategic distribution.

Demographics

** Based on Celebrate Austin Reader Response Card Date and Survey

Active Readers

Our Texas & Locals Market Austin Area 25%

Rural Texas 25%

95% DINE OUT 65% ENJOY NIGHTLIFE, CLUBS & LIVE MUSIC San Antonio 7%

42% VISIT MUSEUMS & ART GALLERIES 61% LOVE THE LAKE & WATER ACTIVITIES

Houston Area 22%

Dallas Area 19%

63% BUY FURNITURE, DECOR OR ANTIQUES 55% VISIT HISTORICAL ATTRACTIONS

BrAND â&#x20AC;&#x2DC;EM NOW!

60% BUY CLOTHING, SHOES & ACCESSORIES

Inform Austinites and Texans that you are an Austin Identity!

65% ATTEND SPORTS EVENTS

K 75% of our total readers are Texans.

42% BUY BOOKS OR MUSIC ITEMS

K 48% of those Texans are relocating or considering on relocating to Austin.

National & International Tourists

K Almost ALL of our Texas Tourists visit multiple times per year. Be a part of their regular routine!

Corporate California 21%

Neighbor States (NM, CO, OK, LA, AK) 15%

International (Mexico, Canada, U.K. and other) 5% United States Other 59%

Hot leads Celebrate Austin advertisers have the opportunity to receive valuable and efficient individual readership analysis information, available by fax, mail or email. This data is highly sought after amongst your business peers.

Our business readership card data consists of personal and professional information profiling the hard-to-reach visitor, repeat businessperson, newcomer and current resident gathered through response cards located in the back of the book. We suggest using the database information (such as e-mail addresses) for sending out invitations, coupons, or advertisements to the readers that add the most value to your business. This marketing tool is offered exclusively to Celebrate Austin advertisers.

Visitor Characteristics Nearly half are between 45-65 years of age.

The median household income is $66,000.

60% are female and 34% have children living at home.

The typical visitor spends $262 a day and spends just under four days in Austin.

Over half of travel parties consist of at least two people.

Austin services about 19 million visitors a year and absorbs $3.5 billion annually from their spending dollars.

*27% or $961 million is spent on food

*19% or $607 million is spent on entertainment

*36% or $1.5 billion is spent on good and services, like shopping and transportation

*17% or $607 million is spent on lodging

64% of visitors stay in an Austin hotel.

The average hotel in Austin maintains a 65% occupany.

Based on Celebrate Austin reader response card data and survey, Austin Hotel & Lodging Association data, the Austin Business Journal statistics and the Austin Convention and Visitors Bureau data.

“We advertise in Celebrate Austin because it works! We have advertised in many other publications, but Celebrate Austin is the top in terms of effectiveness. The fact that it is an attractive, well put together publication, and the fact that it is placed in hotels where people are openly seeking to know more about the city they are visiting are important contributors to its effectiveness.”

- Zein Al-Jundi, Owner, Arabic Bazaar

Celebrate Pocket Guide The pocket-guide sized advertorial based companion to our hard-bound tourist guide is distributed through the rack card stands or concierge desks in our hotel distribution list as well as dropped-stacked at area boutiques, professional lobbies, restaurants and other retail venues. We hand out our brochures at events as well. Benefit from the extra exposure beyond the hotel lobby: SXSW, ACL Festival, Pecan Street Festivals, Star of Texas Rodeo, ROT Rally and much more. We go where the tourists and locals go!

We print and distribute 10,000 pamphlets bi-annually. Enjoy the extra publicity that will be only a pocket away from every tourist in Austin with a name that has been recognized for over 30 years. The pocket guide is the perfect addition to your advertising package for an affordable price.

Celebrate

How to

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UbX h\Y HYlUg <]`` 7cibhfm The Pocket Guide for Visitors, Locals & Newcomers

Three Great Size Options at Very Affordable Prices!

Full Page Requirements: Bleed Area .25 on all sides (4.5x9.5” Document Set-up), Finished Product Size 4x9”, All Text and Important Copy Recommended Within Safety Live Area 3.5x 8.5” Half Page Requirements: Half Page Size 3.5x4”, All Text and Important Copy Recommended Within Safety Live Area 3.25x3.75” Logo Listing Requirements: Includes 1.25x1.25” image or logo. Image sent as attachment, we will size any photo or logo for you as needed. Please provide text in body of email. Provide Name, Address, Phone Number and Web Address. 35-40 word description of your business.

Take Me! Coupons l Maps l Best of Austin For Dining, Shopping, Sites Special Focus on Hill Country Day Trips

We also showcase our pocket guide on our Web site!

“Since I’ve started advertising in Celebrate Austin, I’ve seen a wonderful increase in the number of out-of-town visitors that come to my store. Many say, ‘I saw your ad in the book in the hotel room,’ so I know I’m getting direct response from my ad.”

- Lanora Davidson, Owner, Things Celtic

newsletter Celebrate Austin offers a wonderful distribution benefit via our digital newsletter which is currently sent bi-monthly.

Our newsletter email list reflects readers who have opted for our newsletter via our reader response cards, Web site visitors, clients, association members and more. All of our clients are invited to submit event information via our newsletter. Also, we will forward your newsletter to our email list! The potential to reach thousands of locals and repeat visitors is here! We do offer monthly stastics on reads and click-throughs.

web site

www.CelebrateAustin.com

Our Web site is visited thousands of day by locals and visitors alike. We include all of our clients on our useful site- via an event calendar, articles, small banner ads, and more. Don’t miss this opportunity to be a part of our fun and interactive Web site. Our site features informative resourceful videos and short films of Austin, courtesy of our sister company CityView Tv. Our site also contains digital copies of our hardback book. We do offer monthly article click statistics.

CityView tv channel

CityView TV is Austin’s exciting visitor channel and your authority in television tourism! Learn about our exciting channel that runs 24/7 in hotel rooms across Texas. Whether you’re a business owner looking to get your products and services in front of thousands of captive eyes, or a sucsessful hotel owner/manager that would like to offer your loyal guests a beneficial service right in their room, CityView Television has the knowledge and talent to make that happen. Visit our Web site or ask for more information.

Digital Requirements Trim Line

Finished Product Size 8.26 x 10.75” All Copy Recommended Within Safety Live Area 8 x 10.5” Full Page

2/3 Page = 4.5 x 10” All Copy Recommended Within Safety Live Area 4.25 x 9.97”

1/2 Page = 6.975 x 4.6”

All Copy Recommended Within Safety Live Area 6.725 x 4.35”

(Please call for cover sizes) Bleed Area .25 on all sides (8.75 x 11.25” Document Set-up) for full page only.

Please note: For ads 1/3 page or smaller, allow copy safety live area within ad of 1/8” or .125”

1/3 Page = 2.25 x 10” or 4.6 x 4.875”

1/4 Page = 3.3 x 4.8” 1/6 Page = 2.3 x 4.875”

1/8 Page = 3.7 x 2.125” 1/9 Page = 2.25 x 3” Also Available: (Please email or call for info) Listing with photo or logo Menu or Gallery Listing (dot) other special sizes (see rep)

In order for Celebrate Austin to maintain the high level of quality for our clients and readers, some artwork requirements are necessary. Please consider the following digital requirements when designing your advertisement or preparing ad copy peices. Feel free to contact us with any questions.

Artwork Production: Press Ready PDF, EPS, JPEG, TIFF, PSD, INDD (packaged) Charges may apply for ad corrections and changes. For • All images must be set at 300 dpi for optimum quality information on ad creation, email your sales representative.

• All colors must be 4 color CMYK Celebrate Austin is not responsible for reproduction if the • Please follow all live area safety warnings and bleed/trim requirements material is received after the published ad closing date.

• When saving art, please include all embedded fonts, if necessary Publisher reserves the right to reject any advertisement.

Celebrate Austin ~ (512)346-6235 ~ www.celebrateaustin.com 10713 RR 620 N, Bldg F, Ste 622, Austin, TX 78726