SHARON AMBROSIO D E B O R A H N AVA R R A
ACUMEN + IDEO HCD COURSE APRIL 5, 2016 I TA LY
frame the design challenge
plan the research
build an interview guide
create insights statement
create “how might we” questions
HOW MIGHT WE… C R E AT E S PA C E S T O G AT H E R PEOPLE ENCOURAGING AN E X C H A N G E A M O N G D I F F E R E N T C U LT U R E S , TRADITIONS AND LIFESTYLES IN TORPIGNATTARA (IN ROME)?
W H AT W E K N O W A B O U T T O R P I G N AT TA R A
. PERIPHERAL AREA OF ROME . D I S C R I M I N AT E D A R E A . M U LT I E T N I C H H A B I TA N T S . A B S E N T P. A .
W H AT W E D I S C O V E R E D . PRESENCE OF CITIZENS’ I N I T I AT I V E S . NO ACCESSIBLE PUBLIC AREAS . N O C A F E S / FA C I L I T I E S O P E N E D DURING THE EVENING . SOCIAL BARRIERS AND FEAR FOR THE STRANGERS . O L D A G E P O P U L AT I O N
INSIGHTS_ THEMES: . S O C I A L I N T E G R AT I O N . SENSE OF SECURITY . LACK OF SERVICES
SOLUTION
THE SOCIAL OVEN* FOR T O R P I G N A T TA R A D I S T R I C T FORNO: OVEN*
PROGRAM . PA R T I C I PAT O R Y D E S I G N / CONSTRUCTION SESSIONS WITH THE COMMUNITY . SELLING OF BAKERY PRODUCTS . POSSIBILITY TO COOK YOUR OWN BAKERY PRODUCTS . SOCIAL EVENTS . CULINARY SESSION
F E AT U R E S . F I N A N C I A L S U S TA I N A B I L I T Y . E N V I R O N M E N TA L F R I E N D LY . RUN BY THE LOCAL COMMUNITY A S S O C I AT I O N . N E W I N T E R P R E TAT I O N O F TRADITIONAL BAKERY PRODUCTS C U L I N A R Y I TA L I A N C U LT U R E . R E G E N E R AT I O N O F A G R E E N G A R D E N HOSTING THE SOCIAL OVEN
TESTING
L E T ’ S TA S T E T H E R E A L ROMAN MARITOZZO !