e-Types strategy Formulating a Strategy in a 21st Century Creative Company
June 2016 Sharon Ambrosio Strategic Management and Innovation - CBS
e-Types core business: IDENTITY
“We do identity. And the full range of identity.”
unique value: the internal human resources embed the competitive advantage on the market
PHASE 1 investments into . marketing campaigns: to find new clients open for edgy projects . meanwhile developing other collateral - classical projects to get financial resources to be reinvested This means an investment in terms of a multidisciplinary team
PHASE 2 investments into . new clients to develop their identity - edgy projects . meanwhile developing other collateral classical - projects to get cash flow
PHASE 3 . invest just into clients with need to carry out their identity a.k.a edgy projects —> establishment of a the real e-Types core business which represent the DIFFERENTIATION ADVANTAGE