Sharp Women Heartland | September 2021

Page 28

a date with danielle

HOW TO HUSTLE WITHOUT BEING A HUSTLER by Danielle Klooster

About a month ago, I hosted a Clubhouse room with a few other business coaches and business hustlers (said with love) to talk about how to hustle in business without being a hustler. It was such a great conversation that I decided to carry it over into my magazine column. So – here it is!

Do the Hustle

To give you the context, I think we should first talk about the conventional perception of what constitutes a hustler. The negative connotation of ‘hustler’ is the picture of someone who colours outside the lines, is overly aggressive, and always has a (self-serving) agenda. These folks never seem to sleep. They’re always looking for an angle. They believe that in order to win they need to ‘get one over’ on someone else. When I am thinking of hustlers in this context, I always think of the pool hustler. You know the one… they pretend they don’t know much, if anything, about billiards, and then, after the poor, unsuspecting mark is sufficiently bought-in, wham! They take them for everything they’ve got.

You can’t trust others to help or support you and you need to make it all happen yourself

On the positive side, hustlers take action. They travel light and take no prisoners. They make things happen. They have a goal, and they are determined to make it happen. Which kind of hustler are you? Which do you want to be?

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The key difference between hustling and being a hustler is your mindset and energy. If you feel – believe – that: You need to push, push, push to get anywhere

It’s okay to cut corners, blur the ethical lines and tell ‘white lies’ to get what you want or believe you deserve then you might be a hustler. And you’re probably an exhausted wreck. The good news, though, is that if you can believe and invest in showing up that way, you can also choose to believe something else. Something that serves you and moves you forward without hurting others. The key is to let go of the belief that the only way to win is at someone else’s expense or by operating offside from good ethics. You don’t have to be a hustler and live in grind, grind, grind to realize your dreams and goals. Honest. Quite often, we find that hustlers do get ahead – or at least that’s how it appears.


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