Mastery COACHING Everything you need to start dominating your competition.
Strategy, Implementation & Coaching The answer to real estate coaching’s longest plaguing question.
featuring...
Coach Ken and the Who’s Who of Real Estate.
E x c l u s i v e l y f o r T o p A g e n t s , B RO K ERS & T E A M S
Coach Ken Goodfellow The Real Estate Business Coach
A Letter From Ken 2
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We are the most elite real estate coaching company and focus solely on the upper echelon in the industry. To become part of this group you have to meet strict admissions. Goodfellow Coaching & Consulting will not be for everybody; only the absolute best agents, teams and brokers.
“I used to hate going to seminars with average agents. I knew the only way I was going to get better was to surround myself with the best people. At the risk of sounding arrogant, I didn’t want to waste my time with people who seemed like they didn’t want to move ahead and had every excuse for why they couldn’t succeed.”
At Goodfellow Coaching & Consulting we help successful people become extraordinary. We train you differently to allow you to have a unique and different approach in finding great success.
- Ken Goodfellow Since that day, Goodfellow Coaching & Consulting (formerly CKG International) has been known as the most elite real estate coaching company that only coaches top producing agents and brokers. Goodfellow Coaching & Consulting is now one of the most elite brands in the coaching industry and has a wait list of clients who are trying to become part of this prestigious group.
What’s In This Issue Mastery Agent Coaching
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Sell More & Make More
Mastery Team Coaching
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Great for teams and brokers
Mastery Luxury Coaching
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Finally, get the work done for you
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Top agents and brokers only!
Strategic Planning
Over 600+ Teams Coached
Mastery Broker Coaching
Strategy, Implementation & Coaching
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1-to-2 Day In-Office
4-Day In-Office Strategy & Implementation
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Speaking
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Seminars & Events
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“You buy into it and you will invest your time in it because it keeps you on track. Some days I learn something that opens the heavens – other days it just keeps me focused and on the right track. My life is better, my contacts are better.”
Candy Swick 4
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Mastery Agent
Coaching
As a member of Mastery Agent Coaching you will be joining an exceptionally elite group of Realtors. Combined the Mastery members form the top 5% of the industry and are a heavily influential group. Access to this group is not easily attained and being a member is truly a testament to your level of success. There are strict admission standards that must be met before you will even be considered. Goodfellow Coaching & Consulting turns down numerous applications monthly and has wait lists for certain markets. Share, Network, Succeed.. are the key elements that make this group so highly regarded.
Want To Sell More & Make More Profit In The Next 12 Months?
Events • Mastery Summit
Speaking •
Moving Your Income From 6 To 7 Figures
The Goodfellow Coaching Philosophy You will notice that Goodfellow Coaching & Consulting puts a strong emphasis on the business of Real Estate. The reason is that at the volume you produce in a year you are running a business. This means it needs to be treated like one and your coaching needs to reflect that. We are a results driven company and your businesses success is the very foundation of Goodfellow Coaching & Consulting.
You are in the business of making profits! Are you ready to discuss how Coaching can dramatically improve your already successful business?
Please call 1-866-248-0008.
Jim Dolanch “We have been with Goodfellow Coaching for years. They help us keep our business organized and allow us to grow with great profits.”
Average income for this group is $2,300,000 5
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“Goodfellow Coaching has helped me grow my business by several million dollars in a year.”
Jane Fairweather 6
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Mastery Team
Coaching Over 600 Teams Coached
Lillian Matalto “I have been with Ken for many years. We worked on our structure and lead generation, and the business continues to grow.”
Events • Team Conference • Luxury Conference • Mastery Summit • Buyer Agent Seminar
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astery Team Coaching is the only program in the world that coaches not only the team leader, but also the entire team. This approach allows everyone to grow together, while still focusing on improving their skills in their individual roles. Mastery Team Coaching is about helping top real estate teams achieve their full potential.
Mastery Team is a coaching program designed to help top real estate teams build a simple and elegant business, realize their full potential and advance to an even higher level of success. Mastery Team Coaching substantially accelerates the success of top agents and brokers by showing them how to serve the “right” clients. In the program, Teams are coached and supported as they gain insights. Real estate teams who complete this program substantially grow their overall income, client loyalty and quality of life as they implement a personalized plan to capture new assets and clients.
• Listing Agent Seminar • Administrative Seminar • Coach The Coach • Thought Leadership
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Mastery Broker
Coaching For Top Brokers ONLY
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he industry is changing rapidly around us and that is no different for a Top Broker. In fact, it is even more difficult being at the top for a broker. Why is that? Well what you have done previously to become the successful is no longer working. Technology is advancing the industry and the way we communicate with the world at lightning speed. Changes have to be made in your business to accommodate them.
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Events • Mastery Summit • Coach The Coach • Thought Leadership As a Top Broker you are at the forefront of these changes, you have the capability to further stretch the gap on your competition. Being a top broker means you’re different from the masses and your business has different needs. The question is what can you be doing to ensure that you business continues to flourish and becomes more profitable for you? Where do you turn for help when you are already at the top? This is where being a Member of Goodfellow Coaching & Consulting can help; it will help you develop your business and allow it to continue to grow and gain a larger profit. In the program, teams are coached and supported as they gain insights. Real estate teams who complete this program substantially grow their overall income, client loyalty and quality of life as they implement a personalized plan to capture new assets and clients.
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The Broker Coaching Philosophy The Goodfellow Coaching Philosophy is really quite simple, our programs are designed to help the best brokers in the world move their businesses to the next level. The way we are able to achieve this is in the way our programs are structured and what is available to you. It starts with our coaching team; every main coach has extensive experience in the industry. We have also brought in specialty coaches. These coaches all have a field of expertise and span every aspect of your business. You will have access to Marketing, Social Media, Systems, Wealth Management, Skills, Leadership, Human Resources and Recruiting. The Goodfellow Coaching & Consulting Broker Program is built around what we feel are the 4 pillars to a successful brokerage: Recruiting, Retaining, Training and Profitability.
Register for Mastery Broker Coaching today! Please call 1-866-248-0008.
Mastery Luxury
Coaching T
he Goodfellow Coaching & Consulting Luxury Program has taken the world renowned Mastery Program and added some of the top luxury agents and coaches. The tailored skills and Marketing section is strictly for the luxury real estate market. Whether you are currently a top luxury agent or are a top realtor looking to expand into the luxury market, this is a great opportunity to learn and network with other top performing luxury agents and coaches.
As a top luxury agent you are different from the masses of other Realtors. You are in a unique position; others turn to you for guidance and work to emulate your business model. In your market you are the status symbol for success in the industry and everybody strives to achieve your level. The problem with being in this position is where do you turn for advice? You have frustrations in your business and seem to be at an impasse. You are not alone; this is a very common problem in real estate when your business gets to this level. You are presented with a completely different set of business issues that you may not have the answer to.
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Deliverying Results
Events • Luxury Conclave
Speaking •
Building a Profitable Luxury Business
Tara Limbird “Goodfellow Coaching has given me the direction I needed and the systems to develop and grow.”
“I am a multi-million dollar producer and I attribute a lot of my success to Coach Ken and his coaching over the past 14 years.�
Valerie Fitzgerald 11
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Strategy, Implementation & Coaching A powerful program | that helps you get it done
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or over 12 years, Goodfellow Coaching & Consulting has been coaching and consulting with the top agents and teams across North America.
One of the advantages we have is that we get to see what online strategies work and which don’t. Most coaching and consulting companies will tell you what to do and then leave it up to you to try and fit more tasks into an already 12
full schedule. We realized that was a major stumbling block for most top teams, not only because as a top producer, you don’t have time but it is very hard to wade through the thousands of “creative people” that are self proclaimed experts. There is a time when as an agent/broker where you no longer have enough time to sell and do everything else needed to progress your business. Your time is best-spent selling/recruiting instead of doing marketing, websites, system development etc. The Goodfellow Coaching
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& Consulting Strategy, Implementation and Coaching program is custom designed to you and your business. We can facilitate as much or as little as needed. As a coach to the top agents, teams and brokers, Coach Ken is constantly told how much they really enjoy the weekly coaching calls, but Ken always said that the coaching business was more than four calls per month. He wanted it to go beyond that, and believed that this amazing program would provide that added value.
Step by Step
How does it work? 1. THE STRATEGY SESSION. We arrange to get together for a day, in our office or yours, or another designated meeting place. The entire day is spent with Coach Ken and devoted to analyzing your business. No stone is left unturned as Coach Ken does an in-depth review of every aspect of your business including management, lead generation and conversion, recruiting, increasing profits per agents, client fulfillment, and of course your numbers and bottom line. At the end of the day you will have a complete, customized strategy to operate your business more efficiently and successfully.
2. IMPLEMENTATION.
The answer to Real Estate Coaching’s longest plaguing question
“Can’t you just do it for me?” 13
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With your customized strategy in place, our next job is to help you implement it. For years, Goodfellow Coaching & Consulting’s clients have asked “can you just do it for me?” Now we can. A top-notch team of experts working in-house has been assembled to handle every aspect of your business, as you require. We can build you an eye-catching one-of-a-kind custom website, design and update your social media, write your blogs, update and implement office systems and many more options. Once the set up is complete we will even manage your site for you. You dictate what you need us to do, and we do it for you in a professional, hasslefree manner, freeing up more of your time.
3. COACHING. With the Strategy and Implementation in place, the final step is to establish regular coaching calls to encourage and guide you through the process of taking your business to the next level. You will receive two one-on-one calls and two power calls a month, quick responses to your emails and unlimited call-ins to provide immediate solutions.
1 to 2-Day In-Office
Strategic
Planning Get control of your Business and Life Strategic Planning is a one-day session with Coach Ken that’s designed to improve the way you operate your business and generate more income. This session takes place at your office where our full resources are available to help you improve your operations.
Your numbers and bottom line. See the numbers you always wanted to see, and feel at ease knowing your business is going in the right direction.
And much more! At the end of the day, you’re left with a completely customized strategy, tailored specifically to your needs, which will allow you to generate more business and run a more successful operation.
“I really found the day enlightening. It gave me a day away to think about my business. Now I have a direction and am getting help implementing it. It was a great day! Thanks, Ken!” Barry Cohen RE/MAX
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The Strategic Planning session covers the following topics: Management: ensure everything and everyone functions at their highest potential and efficiency level. Lead Generation: successfully bring in more prospects. Get ahead of the competition.
Conversion: utilize the leads that are in your possession, and turn them into clients. Recruiting: building your team? Find the right match. Have agents walk in your door! Increasing Profits per Agent:
make more money and have a satisfied team of agents, all at the same time.
Client Fulfillment: leave your
clients with a smile, confident that they received exactly what they wanted.
4-Day In Your Office Strategy & Implementation We come to your office and work with your entire team….
• The Total overview of business.
This program is for teams and Brokers that want to develop and implement systems in their business.
• Review on all numbers.
We spend four full days with you and your team and go over your complete operations to evaluate and give recommendations on what could be changed to help growth and become more profitable. The 4 Day In-Office Strategy and Implementation session includes everything that the 1 day Strategic Planning session has, but the extended time and the ability to work with your entire team, let’s us get more detailed and implement more systems.
Sam Corea
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Plus ...
“Goodfellow Coaching has helped us re-visit our business and put in systems to grow. We just had our biggest month ever!”
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• A review of operating systems. • A review of lead generation and converse systems. • Meetings and analysis of your team members. • Review of marketing and development of plan. • We then give you recommendations and also work with you on the implementation. • This is a results driven four days!
“I have made huge gains in income by seven figures. Coach Ken re-energized my team and we’re growing like crazy!”
Jennifer Ames 16
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Speaking Internationally recognized speaker Coach Ken Goodfellow has been an in-demand professional speaker in the Real Estate industry for over 10 years. He has spoken to broker/ owners, top agents, teams, and franchise executives. Coach Ken has delivered Keynote speeches at conventions of over 5000 people, but is equally dynamic presenting customized 3-day workshops in private boardrooms for less than 10 people. Ken’s popularity may stem from his fearless ability to tackle the difficult topics, many of which are considered “untouchable” by other industry speakers. Every presentation is individually prepared in a meticulous fashion to directly address his specific audience. Below are a few topics Ken has covered in the past, but he approaches every presentation in a personalized manner.
KEN’S TOPICS 1. Transforming Your Team From Good To Great 2. Top 10 Secrets of Multi-Million Dollar Producing Agents 3. Move Your Income From 6 To 7 Figures 4. 12 Secrets of Million Dollar Luxury Agents 5. Moving Your Teams From Good To Great 6. Build Your Team Beyond Today 17
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Great Years Ahead!
Seminars & Events Luxury Conclave
2014 Mastery Summit — SLS Hotel & Casino
Mastery Summit The Mastery Summit is the ONLY conference dedicated to Top Real Estate Professionals from across North America. No matter how much business you do, we can almost guarantee that there is someone there who does more‌ and is willing to share their secrets to success with the entire group. The Mastery Summit is an incredible 3-day event that brings together the most influential minds in Real Estate and the Top Professionals throughout North America, the Mastery Summit will expose you to knowledge and strategies that have brought industry leading professionals to the top.
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Along with Unique Homes Magazine and Wall Street Journal, this event deals with everything Luxury. We invite only the best Luxury Agents and gear all of the information around the listing and selling of luxury properties.
Million Dollar Team The team concept in real estate has become mainstream, and can be very effective if built and run properly. This event is all about building and maintaining a profitable team.
Strategy & Planning Every year, we put on the most advanced Strategy & Planning Workshop in the industry. We do this to prepare the most committed Agents and Teams for the upcoming year. By developing a clear vision, goals, strategies and most importantly, a way to implement it all, Agents and Teams will be well equipped for a successful 2013.
“I have made some big changes in my team and its structure based on the guidelines and the ongoing coaching that I have received from Goodfellow Coaching & Consulting. It now allows me to get away more and feel more confident when I take the time off. I am not as scattered, I would say, as I used to be.”
“Having a big team, we always wanted to stay on the edge. We have been with Goodfellow Coaching for many years and love our coaching.”
~ JoAnn & Joseph Callaway
~ David Banks 19
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“We wouldn’t be the #1 team in the world for Berkshire Hathaway & Prudential Real Estate if it weren’t for Coach Ken!”
~ Florence Shaprio & Ivan Sher
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