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Graduated in the UK, working in Shenzhen.
Highly selected all types of design projects
Design work from 2014 - 2018.
作
品
集
祖士晟
毕业于中央圣马丁三维设计预科(2013)，随后进入拉夫堡大学进修工业设计专业本科。2016 年修学1年，曾任职于一滴旅行网络科技有限公司。规划私人订制旅游项目，同时设计旅游相 关小产品（手册以及赠品等）。于2017年7月从拉夫堡大学毕业。 爱好家具与小型产品，坚信一件好的设计必须与生活息息相关，同时能够惊喜般的合理解决 人们生活上的痛点。在设计时，我善于通过简单的方案解决消费者生活中不便利的问题。 爱好摄影与旅游，假期会利用一到两周时间探访不同地区与国家，并深入了解当地风俗与文 化，尤其是日本的文化与当地产业。曾在英国与朋友组建摇滚乐队，任于kinoko乐队担当贝 斯吉他手。)
Shicheng Zu
Graduated from Central st. Martin Art college Foundation in the year 2013 and moved forward to Loughborough University for the Industrial Design BA course. In 2016 I took an gap year and worked in Bravgo&Co traveling technology company as a private trip adviser, alongside designing goods for our clients. Graduated from Loughborough University in July 2017. I am enthusiastic into Furniture and small daily product design. I believe that a good design must relate to our day to day life, which it also delieveries suprising solutions and ease to use experiences to their users when solving their problems. I love photography and traveling. Every holiday, I would spend at least 1 to 2 weeks in different countries, to explore and understand the local culture. I am speciallised in Japnese cultrure and local industrial. When I was in England, I was playing Bass guitar in the rockband called Kinoko.
DANIEL ZU
基本信息 / Basic info
祖仕晟
工作经验 / / Work Experience
1 个人技能 / Personal specialities
2
B
3
PEPPERMINTStore
应用工具 / Software Skills
Adobe Photoshop Adobe Illustration Adobe Lightroom
联系方式 / Contact
Final Cut pro Creo Parametric
www.linkedin.com/in/danielzu
zupreme
danielzu060122@hotmail.com
www.instagram.com/d_zuss/
Keyshot
Still stool
Concept design Soul Lampshade
Electronic device Efcto wireless Guitar pedal Drymo Towel hygenic dryer
Global co-op project 《Who will become the King》 Board Game
Contents
Furniture Piece
Kitchen ware Touchable bow N-type Chopboard
Brand design Peppermint Store & Goods
Graphic design project Posters and cards design for Peppermint Store
目 錄
目 錄
家居產品 静止框架
概念設計 “魂” 燈罩
電氣產品 Efcto 無線吉他效果器 Drymo 浴巾消毒烘乾機
國際合作企劃 《 勝者為王 》兒童啟蒙玩具
廚房用具 親觸碗 N-type 料理套裝
品牌設計 Peppermint買手店 & 產品
平 面 設 計 項目 Peppermint買手店 海報與卡片設計
still stool When the Western meets the Eastern, the movement becomes still, outdoor objects
lives indoor. What will it bring to our living space
Indoor frame The form of the chair is transformed from the classic Italian road bike frame design. It allows the perfect geometric shape from outdoor to fitting in with nowadays indoor space.
通过改变经典意大利公路单车的几何形状，把 存在于室外的几何形状带入屋内。
Front æ£
Back 背
For those who love cycling, the
beauty of bicycle is undescribable. Anything that combined with the aesthetic related to bicycle culture will deliever the felicity feeling to them. By combining the classic geometric steel frame with japanese tatami chair, this furniture brings this sense just as mystical as the Japnese Keirin sports.
对于热爱单车运动的人来说，自行 车的美是无以言表的。尚若能将自 行车的造型契合进身边的任何物品 里都是十分幸福的一件事情。将经 典的钢架自行车（意大利车架）融 合传统日式椅背，带来的是一种类 似日式竞轮（keirin)般的奇妙结合
Soul Lampshades
What does birth mean to us, where does dead bring us to. Does beginning and e
ending really mean creating and vanishing?
Humans have souls. The soul will seperate from the body
when we die; however, we did not actually vanish. Human souls are immortal; the souls will continue rebirth after the body has come to an end.
人类是有灵魂的，死亡后灵魂与肉体永远的分开。当肉体死亡后，
我们并没有真正死亡。人的灵魂是不朽的，灵魂能在肉体生命结束 后继续转世。
The work is to represent the idea of “reborn/karma
loop”. The idea was turned into a more physical (product) concept : the end of a product’s life cycle is the birth of a new product. This concept drives the project into it’s the final outcome.
这个作品尝试用产品来表现“重生/转世”这一概念。 通过转
化为：一件产品的结束成为另一个产品的开始。这一理念而导 出最后的成品。
de-wax coat from candle
prepare sand
Making
light up the candle
take out the formed wax sand block
candle melti
skelpture the b
and container
ing process
block into form
placed candle into the container then pour sand into it
pour out the sands after candle worn out
Process after processed with few different coats placed into freezer to dry
By melting, candel wax will engage the sand around itself to form the organic shape of the lampshade. Just as precise as men lives, we are using our life to attract things and people around us hence to build the “story of life” which only belongs to ourselves. 蜡烛通过燃烧融化自身来凝聚周围的沙子，最后形成灯罩的雏形 。整个过程就好比我们用这一世的生命力凝聚身边的人事物，最 后打造出属于自己的人生故事。
80
180
90
100
70
The center holor is formed naturally while candle is burning down to its bottom
沙灯在点亮时不会发出刺眼的灯光，因为沙罩本身并不透 光。光线由顶部的光口射出，行成散射的光柱。灯罩内侧 进行过防热涂料处理，在使用非节能灯的情况下（高热量 ）也不会融化凝聚沙子的蜡物质。沙灯罩外侧进行过树脂 固化处理，触碰或正常搬运情况下不会出现沙子掉落的情 况。
1:2 mm
The sand light does not shine straight into the eyes when it is on; this matches with “keep low profile” from buddism’s philoshophy. Light pillar will shine from the top of the shade, the inner wall of shade processed with heat resistent paint; therefore, even using an none energy saving bulb could not affect the wax structure. The internal surface been coated under a thin layer of resin with de-reflection process, in order to support sand holding tight on the lamp shade’s surface.
EFCTO
Digital wireless guitar pedal
As a guitarist, there is no other pains could be compared with carrying tones of the effect pedals. The product is to deliver compact solution for the issue with professional digital sound output technology.
=
对于一个吉他手来说，没有比随身携带一堆效果器去参加演出更痛 苦的了。一套完整的效果器可以重达30公斤.
＊通过EFCTO的设计带来一套完整并且专业级的舞台表演音响使用 体验
For guitar players, there are way too many issues with stage performance. For examples, the complicated connection cables and effect pedals are every where; uncleared displays on the effect board and all these equipments are blocking out the space on the stage (in fact the stages are generally small enough) and so on. The aim of EFCTO is to reduce the number of electronic euipments required on the stage by combining all of their functions with digitized technology. In addition, it cuts off the high price of every single effect pedal unit. All the stage performance a band guitarist needed is this portable and power digital effect pedal which satisfies all their requirements.
在舞台演出中，对于吉他手来说各种问题层出不穷。比如繁杂的线 路，分不清摆放位置的效果器，无法看清的显示屏以及阻挡表演者 在演出台上自由走动的各种器械等。 Efc o的目的就是要将繁杂的舞台器具进行电子整合并减少在舞台 上阻挡位置的物品。省去笨重且单价高昂的效果器，只需要一支轻 便随身携带的效果器就能满足乐队吉他手在舞台上的所有需求。
UI/UE Design for EFCTO Effect’s Name All the name of digital effects will display inside this dynamic ring 效果名称： 动态圆圈内展示着当前数字 效果的名称
Battery level The battery level has been displayed on the both sides of the pedal, it helps users to get a clear visual when they stand on either side of the pedal 电量状态： 对于电量的掌握对于使用者至 关重要，在效果器的两侧都布 置了电量显示。让使用者在任 何角度都能查看到当前的电量
Infinity Function for loop records on stage (has to be finger triggered) 无线循环录制： 循环效果的启动案件（需由指 尖触发）
Digital sound graphic Diplay all sound details in a bar chat form 音频图标： 通过条形图的形式展示 音频效果，用以查看更 细节的音效输出
Privious/ upcoming effect This side previews gives the user a clear idea on the type of privious and next effects in initial letter 前后效果预览： 在当前效果侧边安置了下一个效果 和前一效果大写缩写，方便使用者 对下一效果的预判
Volume/Gain/Bass Demoing the current effect’s setting 音量/放大量/低音显示： 当前效果参数显示
Volume/Gain/Bass settings preset all major effect’s 音量/放大量/低音设置： 更改与设定当前正在使用的 效果参数
Settings VGB setting refresh Reset VGB to 50(default), users can also set their own default number VGB设置恢复： 用以VGB输出参数的重置 ，默认数值为50，用户也 可以进行个人的默认数值 设置
Settings of Efcto. Included language/ brightness level/ downloads/ data managing etc 设置： Efc o的基础设置。包括：语 言/ 亮度/ 下载内容/ 数据管 理等
Pedal Surface The display and pedal are sharing the same surface, which gives a great size of visual during performance 踏板版面： 脚踏板面使用高强度钢化玻璃，带来强韧的同时 具有超大的显示面，给予演奏者实时反馈
Output Digital signal output through the plug on the back. 输出口： 背端安置标准6mm音频输出口， 用以接入吉他功放
Display The display is built with capacitive touch screen, it stops the sound effects been triggered accidently with foot base 显示屏幕： EFCTO采用电容技术的触屏显示屏，演奏者只能以触摸的形 式更改参数。此技术用以防止演奏时因为踩踏而误操作效果 器。
Suspension The pen ion gi e e ponde o pe fo mae ’ foo ba e hile i ch be een o nd effec . 弹簧： 弹簧设计是用于演出者在表演过程中快速切换不同的 吉他音效而设计的。
Battery A rechargable battery located at the bottom of the effect pedal, by using a battery, that helps with reducing the number of wires on the stage 电池： 在效果器的底部承载着一颗5000ma的充电电池，通过无电源 线的设计而减少在舞台上不必要的线路数量。
DRYMO Hygienic Matters
The Bath Towel Drying & Sterilizing Device 宁静的浴巾烘干与消毒设备
DRYMO 是专为皮肤敏感用户与健康生活注重高要求的客户而设计的 室内用浴巾烘干与消毒设备。 通过UV-C射线的安全波长可以消除浴巾内99.9%的有害细菌，同时 两面的陶瓷加热片与抽湿机共同烘干的浴巾不会如传统的烘干机般 破坏浴巾内的纤维，干后可以保证浴巾的柔软与亲肤性。
UV-C 灯管 UV-C为紫外线中对于人体 伤害最小的光波。无法穿透 人体皮肤表层，处于安全考 虑，设计时将光源向下以保 护使用者的视力，同时确保 消毒对象被最大面积的照射
升降颈 用以满足不同长度的浴巾以 及衣物。颈部可承受最多15 千克的重量
陶瓷加热片 陶瓷加热片只需使用传统金属 加热片20%的能耗，同时均衡 输送范围更广的热能。同时陶 瓷加热片的表面为体感温度， 对于有儿童的家庭更为安全
抽湿机 抽取浴巾中的水分，抽出的 水蓄存在抽湿单元背面 300ml容量的蓄水杯中
杀菌灯开关 单独开启杀菌灯单元，只需1分钟便 可消除面料上99.9%的有机细菌。 同时可用作衣物与床单杀菌用
主机开关
除湿开关
点击一次开启机器，再次
单独开启抽湿单元，此功能
点击按键开始频闪，表示
可作为屋内抽湿机使用
进入“标准烘干模式”
升降颈部调节 满足不同尺寸浴巾的 需求，用以调整颈部 的高度
标准烘干模式 时长表 抽湿单元
30min
烘干单元
25min
UV-c 消毒
2min
工作时长
DRYMO的外型灵感来源于现代简约风格家具与装饰 艺术，由此更好地融入使用者的家庭。 产品表面由防污防腐蚀的共聚聚丙烯塑料制成，表 面的浅薄荷色与橡木色搭配让产品多了一份木质家 具的亲近敢。让产品在使用者心中摆脱卫浴设备的 印象，带来更似于家用音响设备的高级感。
Who will become the King The board role-playing games(BRPG) for teenagers
Our Brief Design a game to promote the folklore of King Arthur and the sword in the stone. This is to be aimed and teenagers to revive the story with a younger generation. 设计一款有趣的桌游用于传播“亚瑟王”与石中剑的传说。产品主要通过大孩子带着小孩子玩作为传播 途径，目标客户群体定位为青少年与更年轻的孩子们。
Target audience
Requirements
Traditions/ morals
The product must be aimed at consumers in the age range of 11-15 years old. It can be targeted at either male or female
The product must be engaging and sustain engagement with the user. To promote the story of king Arthur removing the sword from the stone. The product must focus on the sword in the stone aspect. It should also have no link to violence due to the young target market. The product should also be no more than £20 to buy.
Many morals can be taken from ‘King Arthur the sword in the stone’. For example it demonstrates heroism and to never dismiss what someone is capable of due to their size or what they look like
产品的目标用户（消费）群为 11-15岁的学龄青年人。目标人 群不区分性别，产品要能满足 男性同女性共同爱好。
产品必须在用途与用料上符合用 户。同时准确传递出石中剑里把 亚瑟把剑从石头中拔出的故事。 由于目标用户群是青年市场，此 产品的重心还原故事但同时不能 还用暴力和任何承认成分。 同时，产品的发售价不能高于20 英镑，在材料成本制作上必须必 须考虑到价格因素。
在亚瑟王石中剑的故事中有 许多剧情是可以借鉴融入到 玩具的设计当中。 比方说：人的勇气与能力是 不能通过他的身高或者他的 外貌由此来判断的。
Turn head: By spining, it will trigger the lock system to spin. 扭头：玩家通过旋转锁扭头来转动锁扭轴承
Assembly: The simple assemble p designed for kids and te cost the least time to b platform
组装： 十分简易的组装设计，让 最快捷的方式搭建起他们
process which eenagers will build the game
让儿童以最安全 们的游戏平台
Lock system: There are three teeth located on the sword body. Players will have to spin the lock to match with the teeth in order to let the sword skip though. 锁口系统： 剑身上设计了3颗锁齿，玩家需要通过契合锁齿 与锁口达到让锁齿平滑通过以拔出剑身。
Double lock: By double up the locks gives the game a longer round time. The best result so far is the 5x5 lock trackdesign; average game time has recorded between 30-45mins per round 双锁设计： 通过两个锁口减少了拔出剑身的可能性，以增加 每轮游戏的可玩时间。目前测试为5 5为最佳锁口 数，每局时长为30-45分钟
3D printing: The prototype of this game was enterilly created with 3D printing technology. ABS plastic gives the best result with the least making time to this prototype. The prototype functions just as well as the final product except the color, which was limited according to the setup of the 3D printer. 3D打印： 产品的原型完全使用3D打印技术制作。 完成品可以无碍的进行使用。 通过3D打印技术极大的简化了制作的时 间与成本，完成的原型处颜色以外均达 到成品的质量高度
physical prototype
Touchabowl
A hand touch friendly bowl des
signed for microwave use
Everyone has faced this problem. When microwaving food inside a bowl, users have to wait for a few minutes for the bowl to cool down to take it out while the food inside the bowl gets cold already. The solution to that is to design a heat resistent sillicon coat covered up the entire bottom of the bowl body, The users could enjoy the food while it is still hot. 相信每个人在微波食物的时候都出现过碗身太烫无 法端出微波炉的情况。 通过在陶瓷碗底加上隔热硅胶的处理可以让使用者 热完食物快速端出并享用热腾腾的饭菜。
ceramic body 陶瓷碗身
heat resisten silicon coat 绝热硅胶碗底
With nano spray coati the silicon coat could b easily and quickly
硅胶内胆拥有纳米涂料可
There is an airhole located at the bottom of the coat. It is designed for users to easily access to clean and to switch bettwen differnet colours silicons 碗底透孔设计方便了使用者快速装取进行清理与更换不同 颜色的隔热硅胶套
ing technology, be released
可快速拆卸硅
N-type Chopboard Compact knife and
chopboard storage solution designed for Joseph joseph Co.
This is a rectangle which hides inside the kitchen
这是一块隐藏在厨房内的长方体
It’s not only just a rectangle ! There is something hidden 这不只是一个长方体，还有其它的东西在里面
A concept kitchen ware design for Joseph Joseph: N-type combined kitchen ware was inspired by those teenagers who live in urban environment by themselves. The design is to deliver a super compact and to minimise storage space required for kitchen ware. Nowadays teenagers tend to use the same knife and chop board to process all different types of food materials; they have also faced a very limited cooking space. By combining knife and the chop board, it will not only efficiently reduce the storage space but also save the effort on buying them seperatly.
为joseph joseph公司设计的概念产品：N-type一体厨具是以都市独立 生活的年轻族群为目标用户而激发设计出的一款简易一体式mini收纳 厨具。 一刀多用与一个展板解决一切食材已经成为城市独居年轻人的烹饪习 惯，有限的烹饪空间也成为他们面临的一大问题。通过合体刀具与展 板，有效的减少厨具收纳空间的问题，也为使用者省去了分开购买展 板与整套刀具的麻烦。
When pulled out from the chopboard, the kinfe handle is in the flat form. Users only need to fold up following the silicon line; the flat sillicon will transform into a 7.5mm thick handle for users to hold. Inside the folding parts, there are two magnets(S&N) located in the each side of it. These magnets will attract each other to hold the handle bar in the closed up form. The name, N-type, is inspired from the shape of folding process of the handle
magnets 磁石安置处
刀柄在从展板中抽出时呈扁平状，只需要沿着硅胶线折叠就能叠出厚度为7.5mm的 刀柄。在刀柄的内部装有南北两极颗磁铁，分别安装在折叠脚的左右侧，当折叠到 中间时便会相互吸引保持刀柄部闭合状态 取名为N-type的主要原因是当刀柄部在折叠过程中会呈现出N字形状，由来如此
Brand Design 品牌设计
Fall / Winter 2017
胸前logo到领口底 80mm距离 位于T恤正中位置
T恤底色为 脏粉与白色两 脏粉色的tee字体使用白色 字体使用黑色（粉色需要
Peppermint Store与Wiz coffe开业 合作纪念体恤设计 设计理念延续了蒸汽波主题，将买手 店的logo水波化，长幅印在体恤背面 增加品牌的露出。同时简化了 peppermint单词，提取期中的三个P 字母，简写成PPP.印制在体恤的胸 口。 PPP.符号已经在当地作为店铺招牌 设计使用。
logo到领口底部保持 60mm的距离 处于T恤的正中位置
底部保持
置
领口胶印
logo到领口底部保持 处于T恤的正中位置 !3!!314567 87913
logo宽度为80mm
/0123 中國製
胸口印花
!!"#
高度为400mm
宽度60mm $%&!"#$ '()*+&,"-*.*'
!"#!"#$ $%&'(#)*+','$
领口胶印 背面胶印
两款 色 和者 粉色（各打一版） 白色tee 要打板测试效果）
窦靖童在《Epicure悦食》2017年11月刊穿着登上杂志封面
内侧物料
25mm 宽
40MM 宽
帽子设计的初衷是为了致敬亚洲说唱在世 界范围内的崛起，选用REALCHIGGA作为 口号。 表达华人的街头文化与音乐也能在世界范 围能得到国际的水准。
偶像张艺兴在《偶像练习生》中配戴 “REALCHIGGA”
宇博gogoboi，李依霖10， 深夜发媸，小黄瓜等自媒体 也曾多次曝光过此件单品
平面设计
Graphic Designs
Peppermint store 宁波实体店铺装修过程中所使用的挡板印花 设计。店铺开设在高档奢侈品集中的和义大道购物中心，绘制时 特意使用了身穿套装的复古女士造型漫步进入店铺的插图。店铺 橱窗内陈列的是街头风格著名的鞋款单品，用此方式传递给顾客 peppermint所主打的消费市场为街头与中性款。
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a & b peppermint store 开业用合作活动海报两张，在活动期间粘贴 在和义大道的各个电梯内，以及扶手题入口处的立体广告牌上 Wiz coffee主打前卫新颖的年轻人市场，制作海报时特意运用 蒸汽波风格插画，更好的吸引年轻顾客的目光
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c 秋冬季电梯促销海报设计 d 适合扶手梯广告版长度的秋冬促销海报 e 秋冬季电梯促销海报设计 f 时装周和义大道购物中心时装周海报设计
Peppermint Store 与北京酒吧 sirteen 联合 举办的正装游艇派对海报。 通过复古的插画与排版，让海报将活动着 装的正式性传达给参与者。
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Signature
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!"!!"#$%&'(1*+,By signing or using this card you agree to be bound by !"!!"#$%&'()*+,-(#-./,01 scheme Terms and Conditions which may be amended from time to time.
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member club
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为peppermint实体店的会员所 设计的积分卡实体卡，选用了质
a vip黑卡会员卡设计
感高级的大理石面设计。搭配简
b vIp金卡会员卡设计
约的logo提升品牌形象
c vip普通卡会员卡设计
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Design work from 2014 - 2018. Highly selected all types of design projects Graduated in the UK, working in Shenzhen.