port folio. dan zu
Personal Statement Shicheng Zu (Daniel), Product design degree student. Graduated from Central st. Martin Art college Foundation in the year 2013 and moved forward to Loughborough University for the Industrial Design BA course. Currently graduated from the second year and in my placement year. I have effectively used my time during this year to gain the knowledge about illustration and Computer interaction design. Furniture and small products are the most favorite areas in design. I believe that a good design must relate to our day to day life, which it also delieveries suprising solutions to the users while it fixing their real problems. I am speechless on how much I love photography and traveling. I would spend at least 1 or 2 weeks in every and each holidays to a different part of the world, to explore and understand the locals. Meanwhile in England, I have ran two rock bands with friends, at the moment I am playing the Bass guitar in the band called Kinoko. In the begining of the year 2016, I started a company called Bravgo Co. Ltd with three friends and position as the Coperate and the Excutive director. (According to the project is in its development stage, I could not reveal more related to it)
祖士晟，目前进修产品设计。 毕业于中央圣马丁预科（2013），随后进入拉夫堡大学进修本科 学业。目前大二毕业，利用实习年的时间自学平面与电脑交互设 计。爱好家具与小型产品，坚信一件好的设计必须与生活息息相 关并能够惊喜般的合理解决人们生活上的痛点。 对于摄影与旅游的兴趣无以言表，每每假期时会利用一到两周的 时间探访不同地区并了解当地风俗。同时在英国与朋友组建过2支 摇滚乐队，目前就任于kinoko乐队担当贝斯吉他手。 2016年初与三名好友共同创立了Bravgo（巴沃）网络科技有限 责任公司并担任法人与执行董事职务。（由于公司项目目前尚处 于开发阶段，无法透露过多的内容。）
software ability
Graphic
education
APP Prototype
12-13
3D CAD/Printing
08-12
General task
working experience
13-16
EDAN Medical instrement Co. Manufacturing system management and effeciancy development department
Cosic Architecture Architecture internship: Follow and leaning the intire process of complete a
Cypher cycling Company
Hollister California Clothing
Design department intern with Cypher cycling HK, Learning basics of packaging and frame graphic design
Store management intern with part time modeling
Contents
Furniture Piece Still stool
Concept design Soul Lampshade
Electronic device Efcto Guitar pedal
Toy and global co-op project Who will become the King
Kitchen ware
Touchable bow N-type Chopboard
User experience/Interface Design Eon Workout App
Frame design
Nopsi 725 alluminium muscle frame
still stool
When the Western meets the Eastern, the movement become still, outdoor objects li
ives indoor. What it will brings to our living space
Indoor frame The form of the chair is by transformed the classic Italian road bike frame design. It allows the perfect geometric from outdoor to fitting in with nowadays indoor space.
通过改变经典意大利公路单车的几何形状，把 存在于室外的几何形状带入屋内。
Front цнг
Back 背
For those who loves cycling
sports. The beauty of bicycle is undescribable. Anything that combined with the aesthetic related to bicycle culture will deliever the felicity feeling to them. By combining the classic steel frame geometric with japanese tatami chair, this furniture
对于热爱单车运动的人来说，自 行车的美是无以言表的。尚若能 将自行车的造型契合进身边的任 何物品里都是十分幸福的一件事 情。将经典的钢架自行车（意大 利车架）融合传统日式椅背，带 来的是一种类似日式竞轮（keirin) 般的奇妙结合。
Soul Lampshades
What does birth means to us, where does dead bring us to. Does begin and end
d really means creating and vanish?
Humans have soul. Sould will seperated from body when we die. However, we did not actually vanished when we die. Human souls are immortal, it will continues rebirth after the body has come to a end.
人类是有灵魂的，死亡后灵魂与肉体永远的分开。当肉体死亡后，
我们并没有真正死亡。人的灵魂是不朽的，灵魂能在肉体生命结束 后继续转世。
The work is to reprents the idea of “reborn/karma loop”. By
turning this idea into a more physical(product) concept : The end of a product’s life is the birth of a new product. This concept drives the project into it’s the final outcome.
这个作品尝试用产品来表现“重生/转世”这一概念。 通过转
化为：一件产品的结束成为另一个产品的开始。这一理念而导 出最后的成品。
de-wax coat from candle
prepare sand
Making
light up the candle
take out the formed wax sand block
candle melti
skelpture the b
and container
ing process
block into form
placed candle into the container then pour sand into it
pour out the sands after candle worn out
Process after processed with few different coats placed into freezer to dry
80
180
90
100
70
The center holor is formed naturally while candle is burning down to its bottom
沙灯在点亮时不会发出刺眼的灯光，因为沙罩本身并不透 光。光线由顶部的光口射出，行程散射的光柱。灯罩内侧 进行了防热涂料处理，在使用非节能灯的情况下也不会融 化凝聚沙子的蜡物质。沙灯罩表面进行过树脂固化处理， 触碰或正常搬运情况下不会由沙子掉下的情况。
1:2 mm
The sand light does not shine straight into the eyes when it is on, this matches with “keep low profile” from buddism’s philoshophy. Light pillar will shine from the top of the shade, the inner wall of shade processed with heat rsisten paint, therefore even use an none energy saving bulb couldnt affect the wax structure. The internal surface been coated under a thin layer of resin with de-reflection process, inorder to support sands holds tighten on the lamp shade’s surface.
EFCTO Digital wireless guitar pedal
As a guitarist, there is no other pains could be compared with carrying tones of the effect pedals. The product is to deliver compact solution for the issue with professional digital sound output technology.
=
对于一个吉他手来说，没有比随身携带一堆效果器去参加演出更痛 苦的了。一套完整的效果器可以重达30公斤.
＊通过EFCGTO的设计带来一套完整并且专业级的舞台表演音响使 用体验
Pedal Surface The display and pedal are sharing the same surface, which gives a great size of visual during performance 踏板版面： 脚踏板面使用高强度钢化玻璃，带来强韧的同时 具有超大的显示面，给予演奏者实时反馈
Output Digital signal output through the plug on the back. 输出口： 背端安置标准6mm音频输出口， 用以接入吉他功放
Display The display is build with capacitive touch screen, it stops the sound effects been triggered accidently with foot base 显示屏幕： EFCTO采用电容技术的触屏显示屏，演奏者只能以触摸的形 式更改参数。此技术用以防止演奏时因为踩踏而误操作效果 器。
Suspension The suspension gives responde to performaer’s foot base while switch between sound effects. 弹簧： 弹簧设计是用于演出者在表演过程中快速切换不同的 吉他音效而设计的。
Battery A rechargable battery located at the bottom of the effect pedal, by using a battery that help with reduce the amount of wires on the stage 电池： 在效果器的底部承载着一颗5000ma的充电电池，通过无电源 线的设计而减少在舞台上不必要的线路数量。
Who will become the King The board role-playing games(BRPG) for teenagers
Our Brief Design a game to promote the folklore of King Arthur and the sword in the stone. This is to be aimed and teenagers to revive the story with a younger generation. 设计一款有趣的桌游用于传播“亚瑟王”与石中剑的传说。产品主要通过大孩子带着小孩子玩作为传播 途径，目标客户群体定位为青少年与更年轻的孩子们。
Target audience
Requirements
Traditions/ morals
The product must be aimed at consumers in the age range of 11-15 years old. It can be targeted at either male or female
The product must be engaging and sustain engagement with the user. To promote the story of king Arthur removing the sword from the stone. The product must focus on the sword in the stone aspect. It should also have no link to violence due to the young target market. The product should also be no more than £20 to buy.
Many morals can be taken from ‘King Arthur the sword in the stone’. For example it demonstrates heroism and to never dismiss what someone is capable of due to their size or what they look like
产品的目标用户（消费）群为 11-15岁的学龄青年人。目标 人群不区分性别，产品要能满 足男性同女性共同爱好。
产品必须在用途与用料上符合 用户。同时准确传递出石中剑 里把亚瑟把剑从石头中拔出的 故事。 由于目标用户群是青年市场， 此产品的重心还原故事但同时 不能还用暴力和任何承认成分 。 同时，产品的发售价不能高于 20英镑，在材料成本制作上必 须必须考虑到价格因素。
在亚瑟王石中剑的故事中有 许多剧情是可以借鉴融入到 玩具的设计当中。 比方说：人的勇气与能力是 不能通过他的身高或者他的 外貌由此来判断的。
Turn head: By spining it will triggers the lock system to spin. 扭头：玩家通过旋转锁扭头来转动锁扭轴承
组装： 十分简易的组装设计， 最快捷的方式搭建起他
Assambly: The assambly for the simple. It is designed teenagers to spend build up their game p
，让儿童以最安全 他们的游戏平台
e game is very d for kids and the least time to platform
Lock system: There are three teeth located on the swoard body. Player will have to spin the lock to match with the teeth inorder to let the sword skip though. 锁口系统： 剑身上设计了3颗锁齿，玩家需要通过契合锁齿 与锁口达到让锁齿平滑通过以拔出剑身。
Double lock: By double up the locks gives the game a longer round time. The best result so far is the 5x5 lock trackdesign, average game time has recorded between 30-45mins per round 双锁设计： 通过两个锁口减少了拔出剑身的可能性，以增加 每轮游戏的可玩时间。目前测试为5x5为最佳锁口 数，每局时长为30-45分钟
3D printing: The prototype of this game were interilly created with 3D printing technology. ABS plastic gives the best result with the least making time to this prototype. The prototype functions just as fine as the final product excepts the colors was limited according to the set up of the 3D printer. 3D打印： 产品的原型完全使用3D打印技术制作。 完成品可以无碍的进行使用。 通过3D打印技术极大的简化了制作的时 间与成本，完成的原型处颜色以外均达 到成品的质量高度
Touchable bow
A hand touch friendly bow desi
igned for microwave use
Every have faced this fact, that when you microwaving food inside a bow, you have to wait for a few minutes for the bow to cool down to take it out from the microwave while the food inside gets cold already. The solution to that is designed a heat resisted sillicon coat covers up the interilly bottom of the bow body, so the user could enjoy the food while it is still hot. 相信每个人在微波食物的时候都出现过碗身太烫无 法端出微波炉的情况。 通过在陶瓷碗底加上隔热硅胶的处理可以让使用者 热完食物快速端出并享用热腾腾的饭菜。
ceramic body 陶瓷碗身
heat resisten silicon coat 绝热硅胶碗底
There is a airhole located at the bottom of the coat. It is designed for users to easy access to clean the coat and to switch bettwen differnet colours silicons 碗底透孔设计方便了使用者快速装取进行清理与更换不同 颜色的隔热硅胶套
n-type chopboard
Compact knife and
d chopboard storage solution designed for Joseph joseph Co.
This is a rectangle which hides inside the kitchen
这是一个长方体，一块隐藏在厨房内的长方体
It’s not only just a rectangle ! There is something inside it 这不只是一个长方体，还有其它的东西在里面
A concept kitchen ware design for Joseph Joseph: N-type combined kitchen ware was inspire by those solo urban living teenagers. The design will deliver a super compact and tiny storage space requiring kitchen ware. Nowadays teenagers tend to use the same knife and chop board to process all different types of food materials, they have also facing a very limited cooking space. By combining knife and the chop board, it will not only efficiently reduce the storage space but also save the effort on buying them seperatly.
为joseph joseph公司设计的概念产品：N-type一体厨具是以都市独立 生活的年轻族群为目标用户而激发设计出的一款简易一体式mini收纳 厨具。 一刀多用与一个展板解决一切食材已经成为城市独居年轻人的烹饪习 惯，有限的烹饪空间也成为他们面临的一大问题。通过合体刀具与展 板，有效的减少厨具收纳空间的问题，也为使用者省去了分开购买展 板与整套刀具的麻烦。
When pulling out the knife part from chopboard, the kinfe handle is in the flat form. User will only need to fold up follow the silicon line, the flat sillicon will transformed into a 7.5mm thick handle for user to hold. Inside the folding parts, there are two magnets(S&N) located in the each side of it. These magnets will atracts each other to hold the handle bar in the closed up form. The name behind :N-type is according to the handle shape while its folding looks like the letter N.
magnets 磁石安置处
刀柄在从展板中抽出时呈扁平状，只需要沿着硅胶线折叠就能叠出厚度为7.5mm的 刀柄。在刀柄的内部装有南北两极颗磁铁，分别安装在折叠脚的左右侧，当折叠到 中间时便会相互吸引保持刀柄部闭合状态 取名为N-type的主要原因是当刀柄部在折叠过程中会呈现出N字形状，由来如此
The aultimate Work Out & Electric Bill rescue App
user The app is designed for people who would like to save money on their energy bills and also would love to keep a healthy life style. The main target group are the youngs and University students who do not have much money to spend on energy bills as well as they are inefficient in saving this energy in their houses. The aim of this app is to help people to save money on their energy bills at the same time motivating them to workout to gain a healtheir life style.
benefits This application has teamed up with Eon energy company. The more work out the user did within the month with the more energy they save, Eon will reward a certain amount of discount for the next month’s energy bill.
technology Wearable devices have become one of the major advanced technologies in our market. Since Apple launched their Apple Watch, more people believe that this technology can help to monitor their personal health. While using thie wrist monitor, the app can reach the true fitness data from the user. Therefore, it provides a more reliable data which can be used to award the user by reaching their fitness tagets.
how it works smartphone users can interact with this app just like any other running navigator and gym record app. In order to motivate user to work out more and save energy in their bills. I developed this calculation system for comperation and records.
energy output (from workout) energy usage from user’s home
= power ratio
The power ratio not only can be used as a offline gym record but also be the provement for Eon to keep a record for user’s future energy bill rewards.
initial initial design design
Location Map page
During running
Login page
Work out Summary
Main p
Gym guide menue
page
Side menue UE and UI sketch up demo The UE design has combined the advance from both IOS and Android platform. On the left top connor, all main functions has been listed in there. Once the mainfunction been selected, the user will be redirected to the function page with semi function icons listed at the bottom. This design helps the user to getting access to any page they want with no more than 3 taps. 框架与用户界面草稿图 综合了目前ios与android系统的优势，集 成了左上角主要功能菜单页面。当进入每 一个主要功能后，在当页的下端会出现五 个图标对应每一个主要功能的附加功能。 用户在不需要点击超过3次以上，便能到 达他们想要到达的任何页面。
Working page during Gym
Gym Summary
Competition Board
Home Gas / Electric Usage Summary
S
Scenario
E
ui design The user interface design of Eon Worlkout application has been designed with minimalist surface in order to match with Eon’s public branding. For a gym/sport type app, users are tend to be using it under a highly brain active condition after their work out. If the interface has isnt simple enough, it will become the barier for interraction between the user and the application. Therefore during the design process, all the icons and each page has been minimalisted but capable to still deliever the right information to their user. From the big data research on the most popular application on the market, over 90% application is use the white color as the background. It can reduce the chance of chromatism after work out to the lowest rate.
Eon Workout手机应用软件的界面被设计为极简 并且符合eon产品的品牌形象。针对一款运动类 应用，用户在使用时，大部分处于一种运动后的 高度兴奋状态。如果界面设计过于繁琐，会导致 用户无法清晰的与App进行互动。当设计的时候 ，为界面进行了将icon最简约化的处理。由此来 让用户与应用之间的互动障碍缩减到了最小。 大数据显示，用户使用度最高的app当中，90% 的应用使用白色作为其底色。同时白色底色也方 便当用户处于脑部兴奋状态下出现对颜色认知的 误差。
Tour de Rue
Track cycling / Fixed gear Frame Design for Cypher cycling Co.
The Nopsi Tour de Rue series is designed specificly for street users, made with high quality tear drop aluminium tubes. The frame brings both the shock resists and strength to it’s users. Cypher Cycling专为街头使用而开发的水滴形铝制场地竞速车架Nopsi Tour de Rue系列. 运用725铝材的特性为骑行带来缓冲的同时保持铝价的 坚韧度。
BACKGROUND Since the Tour de Rue series launched in May, 2015, we have received averege 150 frames order every moth. We are also export to other areas in Asia, for example Korea and other southern Asia countries are our biggest export consumers.
自2015年5月上市以 来，Tour de Rue车架 拥有平均每月150台 的销售量。同时出口 亚洲其他地区，又以 韩国与东南亚地区为 最大出口地。
The development of the project Nopsi is teamed up with Cypher cycling Company. I am in charge of branding and graphic design of the frame, development and manufacture of the product are carried by both sides.
Nopsi项目由我与 Cypher cycling共同研 发，品牌设计以及产 品涂装由我负责，开 发与生产由两方共同 承担。
concept For those who loves cycling culture, France, as the host of one of the leading Cycling competition: Tour de France, it has always been affecting those who loves bike, no matter what type bikes they ride. As the best competition of road biking, Tour de France does not only receives attensions from road bikers but also from track and fixed gear riders. Therefore, we decided the design theme as “Rue”, which is “Street” in French. By mixing the flag element into the graphic design to remind others on the road how huge France taking part in the game of cycling. Inorder to deliever a high quality of the product, I minimise the brand name by chose the frame and logo in the same color but using glose finishing over matt color. It keeps the brands in a low key but carrys a sense of taste in design with it. 对于热爱单车的人来说，法国，是一个拥有单车最 神圣赛事tour de france的国度。tour de france作为一 项公路赛车赛事同时影响着很多固齿玩家，所以我 将主题定位“Rue”,意为法语“街道”的意思。通 过将国旗元素融入涂装设计中，让骑行者在任何街 道上都拥有骑行在法国街头的感觉。 为了营造出高端品牌价值并且突出设计主题，将logo 与车架配色做了黑色哑光与高光的处理。减少品牌 喧哗程度的同时，突出了设计感。
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